Kin II 111 ■ hi* lUi 1 ■ mm iSffl iff « mm mm mm 11 ffif HlHli : : I Hi III !'■''■« I! ffu Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record I PUBLISHER'S BINDING \ 5 J copy . m$ MOTION PICTURE DAILY VOL. 78. NO. 65 NEW YORK, U.S.A., MONDAY, OCTOBER 3, 1955 TEN CENTS Difficult Task Selection of TO A President Poses Problem Also Unable to Agree on Possible Exec. Director From THE DAILY Bureau : LOS ANGELES, Oct. 2.-Early ar- ^ riving delegates to the Theatre Own- ers of America convention, which will open formally here on Thursday, have indicated that the TOA nominating committee is facing a difficult task in selecting a new president for the asso- ciation. It is reported here that many top circuit executives have declared that they were unable to accept the post because the job required so much time away from their regular duties. Since the time that Gael Sullivan resigned as executive director, TOA has been without a principal full-time executive. It was pointed out here to- day diat the association officers realize the burden that is placed on the shoulders of a president, but as of 1 now they have been unable to agree on a new executive director. Meanwhile, various names are be- (Continued on page 12) 'Conspiracy' Defined By Judge Yankwich From THE DAILY Bureau HOLLYWOOD, Oct. 2.-In a con- tinuing exchange with government counsel Samuel Flatow, who today continued to present documents in the 16mm. trial, Federal Judge Leon (Continued on page 12) O'Shea on Coast For RKO Parley Daniel T. O'Shea, president of RKO Radio Pictures, will arrive in Holly- wood today from New York for his first visit to the RKO studios since assuming the presidency on Aug. 1. O'Shea will confer with Charles L. Glett, RKO Pictures vice-president in charge of production, and other stu- dio officials. Glett is recovering from a siege of pneumonia and is spending a few hours each day at his desk. Television Today IN THIS ISSUE PAGE 8 ►There's talk of something close to genius, and of gilding the lily, at the showing of the first of the "Mickey Mouse Club" series. > Looks like "Matinee Theatre" is likely to be proving ground for scripts — aiding both media. ►Names Making News in Television Today. To Invest $1,000,000 Universal to Tap World for Talent Necessary for Starring Material Universal-International will continue to tap the entire world for talent necessary for die production of motion pictures, Alfred E. Daff, U-I executive vice-president stated here on Friday, following an announcement that the company had signed German film star O. W. Fischer to a five - picture deal. Daff, who returned late last week from a quick visit to Europe where he signed the German actor, declared that Universal is in- vesting "in ex- cess of $1,000,000 in its talent school (Continued on page 12) Daff Says Exhibitor Can 'Make or Break' British Films Here American exhibitor interests who have advised and discussed the Brit- ish product situation in the U. S. market with British production, dis- tribution and exhibition leaders while visiting England in the recent past "should practice what they preach," according to Alfred E. Daff, execu- tive vice-president of Universal Pic- tures Co. "These American exhibitor inter- ests have been laying the blame for ( Continued on page 12 ) m Alfred E. Daff 'Oscar' Nominating To Be on TV Feb. 18 From THE DAILY Bureau HOLLYWOOD, Oct. 2.-Saturday, Feb. 18th, has been chosen for tele- casting of the 28th annual Academy Awards nominations, Academy presi- dent George Seaton announced on Friday. Oldsmobile will sponsor the telecast over NBC. Final "Oscar" award presentation ceremonies will be telecast on March 21, also sponsored by Oldsmobile. See Delay in Appeal Of Adelman Verdict Special to THE DAILY HOUSTON, Oct. 2. - Distributor defendants in the suit of I. B. Adel- man, theatre operator of this city who had charged die eight companies and Interstate Theatres with discrimina- tory practices, have changed their findings in the case, thus necessitat- ing a delay in the deadline for filing of appeals in the action, which had been resolved in favor of Adelman. Adelman had asked a total of $2,- 436,000 in damages, and on July 10 (Continued on page 12) Italy's Gemini To Bid Allied, TOA to Global Conference International Meet Set For Rome, Oct. 26-29 By LESTER DINOFF Theatre Owners of America and Allied States Association will be ex- tended invitations "to attend and take part" in the Union Internationale de 1'Exploitation Cinematographique convention which will take place in Rome, Oct. 26-29, Italo Gemini, pres- ident of AGIS, Italy's Association of Exhibitors, and head of the global exhibition group, stated here at the weekend. Gemini, who arrived in New York enroute to Los Angeles to attend the TOA convention diere, with the aid of an interpreter, E. R. Zorg- niotti of Italian Films Export, said that he is hopeful diat the U. S. ex- hibitor organizations will send rep- resentatives to the Rome conclave with an eye towards active participa- tion and membership in die Inter- ne tional Union of Motion Picture Ex- hibition. The Italian exhibition executive (Continued on page 2) 2 Film Cases Before U. S. Supreme Court From THE DAILY Bureau WASHINGTON, Oct. 2.-The Su- preme Court will hold its first meet- ing of the 1955-56 term tomorrow, but will transact no business. Traditionally the first session is merely a formal get-acquainted one. The first business Session of the court (Continued on page 2) EEC's Suit Trial Set Back to Nov. 1 0 Trial of the $15,000,000 suit brought by Eagle Lion Classics and against RKO and Loew's theatres in New York, which was scheduled to get under way here today, has been set back to Nov. 10. Plaintiffs had charged inability to book its product in the circuits' houses. Motion Picture Daily Pti jcfqs Monday, October 3, 1955 PERSONAL ME1VTID1V DORE SCHARY, M-C-M vice- president and studio head, will deliver an address at the convention of the Audit Bureau of Circulation at the Drake Hotel, Chicago, on Oct. 20. • Hugh Owen, Paramount distribu- tion vice-president, and Phil Isaacs, newly-named Rocky Mountain divi- sion manager, will leave New York today for Denver. • Amebico Aboaf, vice-president and foreign general manager oi Universal International, and Mahion Jordan, European sales manager, left New York over the weekend for Hollywood. • Martin Quigley, Jr., editor of "Motion Picture Herald," has arrived in Los Angeles to cover the conven- tion of Theatre Owners of America. ■ • Jeanne Lawrence, of the Hoosac Drive-in, North Adams, Mass., is en- gaged to marry Casimir Glisiski, con- cessions manager at the same theatre. • Peter Shaffers and Aldo Pinelli, owners of Melody Film Co., Berlin, left here Saturday aboard the "Andrea Doria" for Europe. • James Ivers, news editor of "Mo- tion Picture Herald," is the father of a boy, Michael, his third child, born to Mrs. Ivers on Friday. • Willlam B. Zoellner, head of M-G-M short subject sales, returned at the weekend from an Eastern tour of five company branches. • Lawrence Terrell, Paramount branch manager, will arrive here to- day from Charlotte. • Roy Disney, president of Walt Dis- ney Productions, left New York on Friday for Europe. • Dave Emanuel, of Phoenix Films, left here at the weekend for the Coast. • Walter Wancer returned to Hol- lywood at the weekend from New York. Set 'Heidi and Peter' "Heidi and Peter," Lazar Wech- sler's new production based on Johanna Spyri's story of the Alpine youngsters, will have its New York premiere at the Little Carnegie Thea- tre in December, it was announced by William J. Heineman, vice-presi- dent in charge of distribution for United Artists. Global Meet (Continued from page 1) disclosed that Pope Pius XII would address the UIEC convention on Oct. 28 as will the President of the Italian Republic. Commenting on Italian film pro- duction, Gemini declared that Italian films have not found a "ready market in the United States. Therefore pro- ducers have been adapting their films to the U. S. taste, and in turn, the local flavor for which Italian films have been known has been lost." Gemini said that it is his opinion that the Italian market is the "best" for American product due to the vast number of new and modernized thea- tres and the public's desire for mo- tion picture entertainment. Asks 'Much Closer Liaison' The president of UIEC said that it is his hope that "a much closer liaison" will be effected between his global exhibition group and the U. S. exhibitor associations, following his trip here. "The activities of UIEC are aimed at coordinating the action of the various national associations in order to cope with the common problems, and to organize a docu- mentation service through the ex- change and coordination of informa- tion, data and news, on exhibition activity in each country," Gemini said. Gemini said that at present UIEC represents 40,000 theatres throughout the globe which are attended by over three million theatre goers. Two Film Cases ( Continued from page 1 ) will take place next Monday, Oct. 10. At that time, the court may indi- cate whether it will review lower court decisions in two film cases filed over the summer. In one case, the producer and distributor of "The Moon Is Blue" are challenging the constitutionality of the Kansas state film censorship law. In the other case, operators of four Rhode Island theatres are asking the high court to order a jury trial, rather than a decision by a special master, in their percentage fraud and anti-trust liti- gation with the major distributors. This is the smallest number of film cases pending at the start of any Supreme Court term in recent years. Suggest Kupferman For N.Y. High Court Theodore B. Kupferman, attorney and vice-president of Cinerama Pro- ductions, lias received a Republican nomination for Justice of the Su- preme Court of the State of New York. The- District comprises Man- hattan and the Bronx. Kupferman is also president of the Federal Bar Association of New York, New Jersey and Connecticut. More Retailers Selling Radio and TV Sets From THE DAILY Bureau WASHINGTON, Oct. 2. - Approxi- mately 110,200 retailers were selling radio and television sets as of July 1, a three per cent increase over the 107,100 dealers in that business a year earlier, according to the Radio- Electronics-Television Manufacturers Association. Gillis Named Para. Washington Mgr. E. K. (Ted) O'Shea, vice-president of Paramount Film Distributing Corp., announced in New York at the weekend that Herb Gillis has been named to succeed Phil Isaacs as Washington branch manager, ef- fective today. Gillis has been Cin- cinnati branch manager. The Washington branch is in Para- mount's Mid-East division headed by Howard G. Minsky. 12 in Preparation For UA Release Twelve features for United Artists release are now before the cameras or in editing, UA announced. Six of the films are being produced in CinemaScope. The pictures currently being pho- tographed are Carl Krueger's Cin- emaScope production of "Comanche," Otto Preminger's "The Man With the Golden Arm" and Hecht & Lancas- ter's CinemaScope production of "Trapeze." UA releases in various stages of editing include Robert Rossen's Cin- emaScope epic, "Alexander the Great"; the Nassour brothers' "The Beast of Hollow Mountain" (Cinema- Scope); Sheldon Reynolds' "Foreign Intrigue"; Bel-Air's "Frontier Scout"; Paul Wurtzel's "Ghost Town"; Kirk Douglas' "The Indian Fighter" (Cin- emaScope; Crown Productions' "The Killer Is Loose" and "A Kiss Before Dying" (CinemaScope), and Bel-Air's "Three Bad Sisters." Makeup Artists Pick 10 Stars of Future HOLLYWOOD, Oct. 2. - The in- dustry's makeup artists, hair stylists and body make-up artists who held their third annual "Deb Star" ball at the Hollywood Palladium, with more than 2,000 motion picture and tele- vision personnel attending, selected 10 young actresses as the promising talents of the future. The Deb Stars of 1955 selected were Cathy Crosby, Anita Ekberg, Liliane Montevecchi, Kip Hamilton, Mara Corday, Jody Lawrence, Lori Nelson, Tracey Morgan, Marisa Pavan and Gloria Talbot. Dr. Frayne Greeter SMPTE Meet Begins Today At Lake Placid More than 600 persons are expect- ed to attend the 78th semi-annual convention of the Society of Motion Picture and Television Engineers which gets under way today at the Lake Placid Club, Essex County, N. Y. This is nearly three times the number who attended the last SMPTE convention in Lake Placid in the Fall of 1950. The program will begin this morn- ing with the annual business meeting when Dr. John G. Frayne of Westrex, president of the Society, will greet those attending and announce the re- sults of the Society's 1955 national and local elections. Among the na- tional officers of the Society up for re-election are John W. Servies of Na- tional Theatre Supply, financial vice- president; Axel G. Jensen of Bell Telephone Laboratories, engineering vice-president, and George W. Col- burn' of G. W. Colburn Laboratory, Inc., treasurer. Six national governors will also be announced. The members of the Society will also be asked to vote on a consti- tutional amendment to create a new office of sections vice-president. The job of this officer will be to assist existing sections and help organize new sections. Set Goldwyn Trust Trial for Oct. SI SAN FRANCISCO, Oct. 2. - Dis- trict Court Judge Edward P. Murphy has set Oct. 31 for the trial date of Samuel Goldwyn's $6,750,000 anti- trust suit against Fox West Coast The- atres, National Theatres and other defendants. Talks of settlement have been in progress between the attorneys of both sides, but no decisions have been reached. Jane Russell on Tour Jane Russell will leave New York today for a personal appearance swing through Texas in behalf of her new starring picture, "Gentlemen Marry Brunettes," the CinemaScope Technicolor musical being released by United Artists. Canadian Exports Up OTTAWA, Oct. 2. - Canadian film shipments to foreign markets rose to $2,462,000 in the first seven months of 1955 in comparison to $2,306,000 in the corresponding 1954 period, the government reports. MOTJO.V PICTURE DAILY, Martin Quigley, Editor-in-Chief ami Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke ■ ii ' Man. get; Gut H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor. Telephone HO'llywood 7-2145; Chicago Bureau, 120 South LaSalle Street, [Jrben Farley. Advertising Representative, Telephone Financial 6-3074; Washington, J A. Otten, National Press Club, Washington, D. C; London Bureau, 4 Golden S'lu-'m-, Hope Williams Kiirnup, Manager; I'etcr liurnup, Editor; William Pay, News Editor. Correspondents in the orincipal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller "Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpul>co, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo T. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television I oday, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, W38, at the post office at New York, H. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, lOtf. B.J, 3 Monday, October 3, 1955 Motion Picture Daily 3 PEOPLE Aaron Sloan has resigned as asso- ciate editor of "The Independent Film Journal" to join Omnifilms, Inc., importers and distributors of motion pictures produced abroad. At Omni- films, Sloan assumes the post of secretary-treasurer. For Hearings on Oct. 31 'Test9 Is Sought Stanley Adams, president of the American Society of Composers, Au- thors and Publishers (ASCAP), will make a flying goodwill tour of radio and television stations this week on his return from the Society's West . Coast meeting. Adams will be ac- companied by ASCAP sales manager J, M. Collins and George Hoffman, . the Society's comptroller. Otto Paoloni has been named sen - ice manager of Pathe Laboratories, Inc. Previously in charge of the dailies department, Paoloni now will supervise service matters and cus- tomer relations. Joseph Tames, for- mer Pathe Laboratories service man- ager, is assuming new duties with Pathecolor, Inc., newest Chesapeake Industries company. n David Samoff, chairman of the board of RCA, was presented with the 1955 Gold Medal of the Hundred Year Association of New York in recognition of his work as "pioneer, founder, and leader in electronic communication." □ Joseph P. Bannon, field sales man- ager of the RCA Victor Television Division, RCA, has been appointed general sales manager of the division, succeeding Raymond W. Saxon, who became manager of RCA's North- eastern region. D Loren L. Ryder, head of engineer- ing and recording at Paramount Pic- tures studios and a former president of the Society of Motion Picture and Television Engineers, will address the 78th semi-annual SMPTE con- vention at Lake Placid, N. Y., today. Raymond W. Saxon, general sales manager of the RCA Victor Televi- sion Division, has been appointed manager of the Northeastern region for Radio Corporation of America. Jack Farr, owner of the Trail Drive-In Theatre in Houston and the Skyway Drive-In Theatre in Bryan, Tex., is currently recuperating from a heart attack. Frank Calbos has been appointed general manager of the Capital Thea- tre in Chattanooga. MPAA Polling Member Companies Ban on 'Game' For Policy on Tariff Cut Proposal Before.Chicago Court Tuesday By J. A. OTTEN WASHINGTON, Oct. 2.— The Motion Picture Association of America is polling its member companies on what stand, if any, MPAA should take on new tariff cuts on film items proposed by the State Department. The government recently issued a long list of items on which the U.S. may consider granting tariff conces- sions at international tariff negotia- tions scheduled to start in January. The list included many film items. Government officials emphasized that tariff concessions would not be granted every item on the list, but that the fist included all items on which tariff concessions might be granted. Two Sets of Hearings The State Department and Tariff Commission will start two sets of hearings on Oct. 31, to get industry views on whether or not concessions should actually be granted on the items on the list and how much the concessions should be, if they are to be granted. An MPAA official said member companies were now being asked to give the Association their views as to whether MPAA should or should not appear at these hearings, and whether it should protest any U.S. tariff concessions or should urge that the tariffs on these items be cut the maximum amount permitted by law. He said it would be a week or two before any decision was made. Photographic and Raw Stock The State Department included on its list photographic film and raw stock, along with photographic cam- eras except motion pictures. 1,000 Attend 'Harry' Premiere in Vermont BARRE, Oct. 2. -Some 1,000 civic, industry and newspaper representa- tives attended the world premiere of Alfred Hitchcock's production of "The Trouble With Harry" which took place at the Paramount Theatre here on Friday evening. The first public showing of the Paramount motion picture was a ben- efit premiere for the New England Flood Relief. Among the celebrites who at- tended the premiere were Hitchcock, Mrs. Hitchcock, Shirlet MacLaine, Vermont Governor Joseph B. John- son and Mayor Reginald Abare of Barre. Brando Independent Film to Paramount HOLLYWOOD, Oct. 2. - Para- mount announced the conclusion of a deal for the production of a fea- ture picture which will star Marlon Brando. The production will be based on the novel, "To Tame a Land," by Louis L'Amour, a drama of the colorful old west. The picture will be produced in- dependently by Pennebaker, Inc. on the Paramount lot in Technicolor and VistaYision. George England is an- nounced as the associate producer. Other members of the cast have not been chosen. Filming is scheduled tc start in December. Figures to Attend 'Gold' Roxy Preview Top personalities of the entertain- ment world will be present at the Roxy Theatre here tomorrow evening when 20th Century-Fox's production, "Seven Cities of Gold" is introduced to Broadway with a Hollv'wood-stv le preview. Premiere on Friday Among those invited for an ad- vance look at the DeLuxe Color pic- ture are Jose Ferrer and Rosemary Clooney, Claire Bloom, Thehna Rit- ter, Clifton Webb, Helen Hayes, Tal- lulah Bankhead, Martha Raye, Sid Caesar, Patricia Neal, Betsy Von Fur- stenburg, Gloria Vanderbilt, Sloane Simpson, Jackie Gleason, Judy Holli- day, Julie Harris, Jack Carter, Douglas Fairbanks, Jr., Denise Darcel, Rita Gam, Dorothy Gish, Maurice Evans, Ravmond Massey, Phil Silvers, Robert Montgomery, Rise Stevens, Red Skel- ton and Charles Coburn. The picture officially premieres at the Roxy on Friday. 'Sea9 Here Oct. 12 Sir Alexander Korda's Cinema- Scope production of "The Deep Blue Sea" will have its debut at the Plaza Theatre, the first "art" theatre to equip for CinemaScope, on Oct. 12, it was announced by 20th Century- Fox, distributors of the British film. 'Roberts9 'Mentioned Most9 in Southwest "Mister Roberts" has been the "most mentioned movie" of the past four weeks in Texas and Oklahoma, according to the Audience Action Index of Sindlinger & Co., who queried a cross-section of the popu- lace to determine the 10 pictures most frequently praised by word-of- mouth publicity. In order, the nine films following "Mister Roberts" are: "Not As a Stranger." "To Catch a Thief," "The McConnell Story," "The Left Hand of God," "Lady and the Tramp," "To Hell and Back," "We're No Angels," "Love Is a Many-Spendored Thing" and "Pete Kelly's Blues." Spurred by its recent victory in getting the controversial film, "The Game of Love," shown in Boston, Times Film Corp., national distribu- tors of the picture, is renewing its legal efforts to lift the ban on the film in Chicago. A hearing will begin tomorrow, in the Federal Court in Chicago on an action brought by the company seeking a basic court test of the con- stitutionality of the censorship system in the city of Chicago governing the showing of motion pictures. Ap- pointed by the Federal Court, master Shipman will preside over the hear- ing. In its complaint Times Film names as defendants the city of Chicago, Mayor Richard A. Baley, and Police Commissioner Timothy J. O'Connor. Claim Rights Are Infringed In denying Times Film a permit in Chicago to show the film the defend- ants are infringmg on its constitu- tional rights in violation of the First and 14th Amendments to the United States Constitution guaranteeing free speech and the right to engage in lawful business, the complaint de- clares. The main attack will be on the constitutionality of sections 1-7 of Chapter 155 of the Municipal Code of the city of Chicago, containing provisions regarding motion picture censorship which were last revised in 1933, lawyers for Times Film said. J Ohio RKO Theatres Managers to Meet William Howard, vice-president of RKO Theatres, with Harry Mandel, national director of advertising and publicity, and Thomas Crehan, as- sistant to Howard, will conduct a meeting of RKO Ohio Theatres' man- agers in Cleveland tomorrow. Among the managers present will be Joseph Alexander, Cincinnati; Ansel Winston, Dayton; Edward McGlone, Columbus, and Max Mink, Cleveland. Following the meeting, Howard, Mandel and Crehan will visit the company's theatres in Columbus, Dayton and Cincinnati. Name Bernstein A A Chicago Sales Mgr. CHICAGO, Oct. 2.- Vic Bern- stein, Allied Artists office manager and head booker here for the past three years, has been appointed Chi- cago sales manager, it was announced by Midwest district manager Nat Nathanson. Don Goldman, formerly with Re- public Pictures, will assume the posi- tion vacated by Bernstein. Special! Reprint of this ad available FREE for yo itlliii SPECIAL 5-MINUTE SUBJECT AVAILABLE FREE in CINemaScoP^ TITLED STARS OF TOMORROW ***** Introducing five of your future big stars — Dana Wynter, Joan Collins, Sheree North, Tom Ewell, Richard Egan — in color by DeLuxe Play it immediately! Get in touch with your 20th branch manager today! bby ! Contact 20th Century-Fox Advertising Dep't, 444 West 56 St., N.Y. 19, N.Y. with the barbaric with its newest BOX OFFICE BLAST! with YVONNE FURNEAUX • ROBERT URQUHART • NOEL WILLMAN A WALTER MIRISCH Production Directed by HENRY LEVIN Story and Screenplay by DANIEL D. DLLMAN An ALLIED ARTISTS Picture cruelties and infamous conquests of the dark age of TERROR/ "to ride to prime profits" MOTION PICTURE DAILY "A real swashbuckler ...perfectly suited to the talents of Flynn ...geared to the |j| likes of the ^ ' action fans"... ■Hfyi. FILM DAILY PHOTOGRAPHED IN CINEMASCOPE PRINT BY TECHNICOLO Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News More on Equal Time ► The time may yet come — say early next year — when each of the networks will have to appoint a vice-president in charge of the ruling: on and the allotting- of equal time for political broadcasts. WRCA-TV has just turned down the request of the Republican State Committee of New York for "equal time" to answer WRCA- TV's recently inaugurated, once- monthly "Report to the People" by New York's Democratic Governor Averell Harriman. The request was turned down on the ground that a report by a public figure on his stewardship i% not neces- sarily political, and also with the reminder that a similar request, from the Democratic State Com- mittee in 1949, to answer a talk by former Governor Thomas Dewey, had likewise been turned down. But this is nothing to what's going to be happening next year. Hand in Hand ► Martin G. Smith, Ohio exhibi- tion leader, reports an interesting tieup between his Eastwood and Westwood theatres in Toledo, Ohio, and local station WSPD-TV, for the free distribution of a fine brochure devoted to the growth and prosperity of Toledo through the years. The television station bought two special trailers from Filmack, and paid for the screen time. Patrons of the theatres were told they could obtain the picture album, free and postpaid, by filling- out an application in the theatre lobby. It was made clear that the joint enterprise was in the public interest, with the theatres and the television station as co-sponsors. "Tonight" and Every ► NBC-TV's nightly marathon starring Steve Allen, "Tonight," was one year old last week and seems destined to go on hypnotizing a good portion of the country for months to come. To mark the an- niversary, the network released figures to the effect that the show has given 260 performances, is carried by 47 stations coast-to- coast and seen in approximately 27,720,000 homes each night, and is responsible for an alleged "Goo Goo Doll" craze. Research on Repeats ► The ABC-TV research people have come up with a complicated set of figures that prove — rather well, in fact — that sponsors for the 1955-56 "Topper" first repeat series are getting an excellent buy. The cost to the sponsor is the cost for a repeat show, while the show itself is first-time-on-television to the majority of homes watching it. After juggling Nielsen ratings, the number of homes not watching a specific telecast and the number of homes which have only recently bought TV sets, the ABC-TV ex- perts state unequivocally that the odds are 5 to 1 that a home watch- ing any "Topper" episode this season will be seeing it for the first time. Final Philco Show ► A word should be said on the passing of the Philco Television Playhouse, a fixture on alternate Sunday nights over NBC-TV, and which concluded an illustrious seven-year career last night. Start- ing in 1948, when television was known principally for old movies with stars long since deceased and young ladies with plunging neck- lines, the Philco show helped point the way to live, adult entertain- ment, introducing such stars as Eva Marie Saint, Kim Stanley and Grace Kelly and providing a market for such thoughtful writ- ers as Robert Alan Arthur, Paddy Chayefsky, Horton Foote and N. Richard Nash. Well done to all responsible. A BIT OF GENIUS OR— GILDED LILY NOT merely touches of genius, but large dollops . . . The buildup is ABCs "dream come true": Mickey Mouse is what they say he is, the kids' de- light, a certain hit, and wheth- er the sociol- ogists despair or not, the creator of the 21st Century. All of the above is by way of saying that Thursday morning trade writers saw for the first time "The Mickey Mouse Club," one solid hour, the show that goes on late this after- noon with $15,000,000 worth of back- ers, and continues five days each week. Orange juice, coffee and danish, easy chatter with ABC publicists, words remarkably apt from chief A Robert Weitman I'huios, Trlcviilon Today publicist Gene Akis and vice-presi- dent Robert Weitman who said: "Disney is the closest approach to genius this industry has. In this program, he touches all human emotions. We can only gild a lily when we talk about this fellow. I think you will see here the answer to the question, What is new?" The lack of patronizing, the abso- lute frankness, the realism within tacit limits — these are the Disney touchstones as he beguiles and in- forms the young. His newsreel is a newsreel: it happens to be con- cerned with children, their world: a children's orchestra in Italy, two youngsters riding an airplane boat across the Everglades, boatmen in a scene from the making of "Davy Crockett," moments in the making of pictures by Disney's studio. The Mousketeers, led by adults Jimmy Dodd and Roy Williams, are dancers, singers, musical comedians of adult stature but junior age: again, they have the lack of self- consciousness born of the knowl- edge that before their audience they are equals. There is a new puppet, Sooty, and there are serials, and there is a Jiminy Cricket segment, animated and presenting rules of safety. Sponsors whose advertisements were seen are Coca-Cola and Gen- eral Mills. Each had three spots to a 15-minute segment, each endeav- ored to reach the juvenile. The ver- dict is: labored but passable. — F.E.S. Writers Meeting ► The Writers Guild of America, West, will hold a meeting of its television writers in Hollywood Friday to request authority to re- quire members to withhold mate- rial and services from NBC-TV; ABC-TV and CBS-TV in connec- tion with the production of films for television. Negotiations be- tween the Guild and the networks, on a new collective bargaining contract covering filmed shows, were broken off September 20 at the networks' request that they needed time to confer with their home offices. World Series ► There may be some question on the quality of the color — inevitable in view of the uncertain lighting conditions under which outdoor colorcasts are made — but there is no question about the vastness of the audiences which NBC-TV has reached with its coast-to-coast, 1955 World Series coverage (black-and-white). Nearly 200 TV stations carried the series, includ- ing 180 in the U. S. and about 20 in Canada. The average daily audience was estimated at 33,000,- 000 viewers and more than 60,000,- 000 different people are estimated to have seen at least some part of the series on home receivers. FCC O.K. NBC-TV U.H.F. ► The Federal Communications Commission is evidently satisfied that the National Broadcasting Company's ownership of television stations does not represent undue concentration. After originally ex- pressing its "concern" about the network's holdings, the Commis- sion has approved the NBC pur- chase of station WBUF-TV, an ultra-high-frequency station in Buffalo. The purchase represents NBC-TV's entry into the ultra- high-frequency band, its five other stations — in New York, Washing- ton, Cleveland, San Francisco and Los Angeles — being in the very- high-frequency band. New Partnership ► Bernard Delfont, British thea- trical impresario, announced in London last week his new partner- ship with Herbei-t Wilcox for the production of and worldwide dis- tribution of films for television. He said that all artists under con- tract to him and to Mr. Wilcox would be available for the films, to be produced in Great Britain beginning shortly after Christmas. The stars include Anna Neagle and Norman Wisdom. 8 Monday, October 3, 1955 Shows on the Mark The season's first performance of "I Love Lucy" begins tonight on CBS-TV. John Wayne will be among the personalities this first program. General Foods and Proc- ter and Gamble sponsor. Fifth year. "Mike Wallace and the News" goes on WABD tonight, Monday through Friday evenings. Mr. Wallace is a "24 hour-a-day" re- porter of news, in New York, sit- ting on top of it. Bond Clothes sponsors. "The Chevy Show," starring Bob Hope and featuring as guests Jane Russell, Janis Paige, Wally Cox and Roy Rogers, has its premiere Tuesday over NBC-TV 8-9 P.M., E.D.T. The show, with either Mr. Hope, Dinah Shore or Betty Hut- ton, will be seen every third Tues- day. NBC-TV's highly publicized Screen Directors Playhouse gets underway Wednesday 8-8:30 P.M., E.D.T., on film. Eastman Kodak is the sponsor. The General Electric-sponsored '20th Century-Fox Hour" will be seen for the first time Wednesday 10-11 P.M., E.D.T. on CBS-TV. The first of the alternate week Series will be Noel Coward's "Ca- valcade," starring Merle Oberon YOUR PICK OF TWO GREAT LIBRARIES FOR STOCK FOOTAGE FILM DIVISION MARCH OF TIME LICENSE FEE PER 35MM FOOT NBC LIBRARY MARCH OF TIME 1.00 Local TV One-Time Use 1.50 1.00 Network TV One-Time Use 2.50 2.50 Single Film Short Subjects- 2.50 Unlimited use TV or NON-TV 2.50 TV Sales Commercial 2.50 5.00 Feature Picture for Theatrical 5.00 Release Quantity discounts available For detailed rate card, or any further information, address: TED MARKOVIC, SUPERVISOR NBC FILM DIVISION LIBRARY 105 EAST 106 th STREET NEW YORK 20. N.Y. CIRCLE 7-8300 EXT. 3438 B. EHMANN NBC FILM EXCHANGE SUNSET & VINE. HOLLYWOOD. CAL. HOLLYWOOD 9-6161. EXT. 640 and Michael Wilding. The second show, October 19, will be "Laura," starring George Sanders and in- troducing rising young Dana Wynter. Both "studio" portions will plug "The Tall Men." Jack Benny returns to "book" comedy in the premiere of CBS- TV's "Shower of Stars" Thursday, 8:30-9:30 P.M., E.D.T. The play is an adaptation of the Broadway stage hit, "Time Out for Ginger." Also Thursday, 8:30-9:30 P.M., E.D.T., the new Jackie Cooper film series, "The People's Choice," has its premiere over NBC-TV. Bor- den's is the sponsor of the situa- tion comedy. "All That Glitters," with Arlene Dahl and Richard Denning, will be on the Ford Theatre when that show begins its fourth season over NBC Thursday. "Our Miss Brooks" starring Eve Arden, returns for its fourth year on CBS-TV Friday. It's a drama involving school personnel. ABC-TV's new film series, "Crossroads," makes its debut Fri- day, 8:30-9 P.M., E.D.T. Chevrolet is sponsor. Also on Friday "Mama" returns on CBS-TV, 8-8:30 P.M., E.D.T. "The George Gobel Show" that returns Saturday, 10-10:30 P.M., E.D.T., over NBC-TV, is to fol- low the format that was so suc- cessful last year. On hand will be John Scott Trotter and (after some question) Peggy King. Guest stars will be on hand as the script re- quires. "The Big Surprise," Louis G. Cowan's NBC-TV answer to his own CBS-TV "$64,000 Question," will have its premiere Saturday night at 7:30, E.D.T. with prizes up to $100,000. NBC-TV's "1976," to be seen Sunday over NBC-TV, 4:30-5:30 P.M., E.D.T., and which is to be sponsored by the American Petro- leum Institute, is reported to be based on a book still in manuscript by Sylvester L. Weaver, president of NBC. The book, "Tomorrow," is about things to come in 21 years. Competing for the viewers' at- tentions Sunday will be CBS-TV's "Omnibus," 5-6:30 P.M., E.D.T., MATINEE THEATRE" BECOMES A SCRIPT PROVING GROUND by SAMUEL D. BERNS HOLLYWOOD: NBC-TV has opened its doors to an unpre- cedented opportunity for film and play producers, with ac- ceptable story material, to utilize the fabulous "Matinee Theatre" operation as a prov- ing ground for developing such material into produc- tions for the allied entertain- ment mediums. Albert McCleery, the producing foreman of the dramatic assembly line, which was conceived in a 40- page "remark" by Sylvester "Pat" Weaver, and executed in army- styled maneuvers by the same articulate McCleery, needs 184 more hour-length scripts to reach his quota of 266 for the first year's schedule. His invitation to co- operate with outside producers in the adaptation of qualified material for "Matinee Theatre," is ex- pected to open fresh opportunities to rising young creative and pro- duction talent and establish a closer bond among the theatre, motion pictures and the television network. Operating on a round-the-clock- schedule, with offices and rehearsal halls buzzing in Hollywood, and the world's largest color television stage in Burbank set up on a rote system, with half of the stage handling a current presentation while the other is preparing for the following day's telecast, one must stop to consider the basic principle that makes such an oper- ation possible. Boiling it down into two words, it is "Cameo Theatre." Mr. McCleery's Cameo theatre technique eliminates the use of burdensome, meaningless back- grounds, sets and props. The heart of the story is projected by bring- ing human beings into focus and only those backgrounds and props that come into physical contact with the characters. The producer credits Eddie Allen, his head which marks the beginning of its fourth year on the air. Maurice Evans' once-monthly NBC-TV "Hallmark Hall of Fame" gets under way October 23 with an all-star "Alice in Wonderland," featuring Eva LeGallienne, Bobby Clark, Elsa Lanchester, Martyn Green and Burr Tillstrom. Gillian Barber of England will make her American debut as Alice. Albert McCleery property man, as his most im- portant production assistant. At the foment Mr. McCleery has 16 directors assigned to de- liver 23 kinnies within the next 30 days, which will become part of a pool to take care of the days that Milton Berle pre-empts the color studios on every third week. The cameras don't have a chance to cool off, with a cast on call each day at 5:30 a.m., two rehearsals and a kinny rolling at 11 A.M. The producer, who spent 10 years as director of the Fordham University theatre and the past six and a half years with NBC, se- lected Ethel Frank in New York and Peter Kortner as story heads; Winston O'Keefe, formerly with the Theatre Guild, to take charge of the talent, and Darrell Ross to supervise the production units, to round out the "Matinee Theatre" board of strategy. Although $15,000 has been established as the budget for each of the shows, Tom Sarnoff has agreed to head a project adding $20,000 to the program cost and make three hour-length features in color to be added to the reserve pool. NBC will then own these films for future use away from the original series. From all indications it appears as though producers, agents, etc., in Hollywood, will be staying in their offices for sandwiches and coffee during the noon hour, start- ing October 13, to scout for new faces, new material and new hori- zons. EVERY DAY ON EVERY CHANNEL LT3 BROOKS COSTUMES 3 West 61st SI.. N.Y.C. -Tel. PL. 7-5800 9 Television Joday .♦londay, October 3, 1955 Passing in Review IN THK LONG VIEW of show business history, it may be that the introduction last Saturday night of DuMont's Electronicam, via Jackie Gleason's new C'BS-TV "The Honeymooners," was the most significant of the week's events. Economic considerations aside, this "live-on-film" technique should cause quite a stir, especially in light of growing resent- ment to canned laughter on top comedy shows. The Gleason laughs are strictly for real. Also in the week. Jack Benny came back with his usual problems (September 25, CBS-TV) and a loudly touted "new" Milton Berle returned (September 27, 1955, NBC-TV) looking (and sounding) very much like the old Milton Berle, with Esther Williams looking lovely, old or new, in color. Max Liebman lauched another season of his own special spectaculars with an all-star "Heidi" (October 1, 1955), and the following night over CBS-TV Alfred Hitchcock launched his personally supervised "Alfred Hitchcock Presents." CBS-TV's long-scheduled "My Friend Flicka" series, which had been due to make its debut Friday night, was cancelled at a comparatively late date and replaced by "The Adven- tures of Champion," a Gene Autry production, as any respectable child would know from the title. Also in the week: FORD STAR JUBILEE, starring Judy Garland, CBS-TV, V/i hour, 9:30 P.M., EDT, September 24, 1955. Live, color, from Hollywood. For Ford Motor Company. Judy Garland provided a truly spectacular kick-off for the Ford Star Jubilee series of once-monthly 90-minute specials. It was spec- tacular in point of star talent as well as in the advance audience interest which the star brought to the show, probably the most thor- oughly (and handsomely) reviewed telecast so far this season. At this late date (eight days after the event), it might be pertinent to mention a few reservations, none of which reflects on the basic tal- ents or abilities of Miss Garland or her co-star, David Wayne. Laryngitis and extreme nervous- ness notwithstanding, they de- livered. It seems, however, that the format was uncertain (Where were we? At the Palace? In a television studio?) and the show without the pace or direction necessary to point 90 minutes of viewing. Also, that climactic, all-choked-up rendition of "Over the Rainbow," nothing less than overwhelming at the Palace, was embarrassing under the close scrutiny of the TV cam- era. This was quite a show, all right, but with any less a person- ality than Miss Garland it would have looked like early post-war television, when few people knew exactly what to do with the me- dium. Sid Luft produced with di- rector Paul Harrison doubling as associate producer along with Bernie Gould. PREVIEW YOUR PICTURE in modern luxury! Cinemascope ★ STEREOPHONIC SOUND ★ WIDE SCREEN * CONTINUOUS INTERLOCK PROJECTION * 16 and 35 mm MAGNETIC TAPE IB * CUTTING and EDITING ROOMS • SERVICE DAY AND NIGHT \ PREVIEW THEATRE. INC. •W 1600 troodwoy, N«« Yoit, N Y • CI 6-0665 10 CAESAR'S HOUR, NBC-TV, 1 Hour. Monday, September 26, 1955. 8 P.M., EOT., Live from New York. For Helene Curtis, Remington, Rand, American Chicle Company. Sid Caesar returns to the tele- cision screen in his own show, and offers the brand of comedy which brought him spectacular success in the medium originally with Imo- gene Coca. Despite an occasional tendency to overdo, Caesar is al- most always entertaining, herein at his best in a skit satirizing the gangster-cigarette girl romantic melodrama of the 1920s. His search for culture with the aid of a "pro- fessor," who falls in love with his gal, is good comedy. The usual song and dance boy and girl cho- rus, apparently inevitable in this type of show, adds nothing. Assist- ing Caesar, with reasonable suc- cess, are his old standbys, Nanette Fabray, Carl Reiner and Howard Morris. The Caesar fans will be happy at his return. Leo Morgan produced and Clark Jones directed. ADVENTURES OF ROBIN HOOD, CBS-TV, y2 Hour. Monday, Sep- tember 26, 1955, 7:30 P.M., EDT. For Wildroot and Johnson & Johnson, alternating. It was inevitable that the legend of the fabulous Robin Hood of Sherwood Forest in the Merrie England of long ago would be brought to television in series form. As might have been expect- ed, reasonably, it was produced in England, and emerges as good en- tertainment, of its sort. It is not designed for the more discriminat- ing viewer, of course, but for those youngsters and older folks who like the adventure of yesterday in appropriate setting and costume, it should be found good entertain- ment. And if there are those who call it an American Western in other clothes and circumstances, the answer is that the same may be said of so many other shows, and what of it, in any case. Rich- ard Greene is an energetic and personable Robin, aided by Ian Hunter, Alan Wheatley and Berna- dette O'Farrell. This first episode establishes the treachery which leads the rightful heir to his fath- er's estates to the life of an outlaw and his adoption of the name Robin Hood. Official Films is the American distributor. RED SKELTON SHOW, CBS-TV, V2 hour, 9:30 P.M., EDT, Septem- ber 27, 1955, live, color, from New Yo: k. For C. S. Johnson & Son. It was slapstick premiere for Red Skelton in a show comprised partly of situation comedy and partly of outright revue, a format originally developed and then done to a fare-thee-well by some great rr.dio comedians of the past. Mr. Skelton worked hard, averaging more than a pratfall a minute, as he recounted the trials attending his cross-country tour to get to New York and this premiere. Does anyone ever wonder what the show would have been about had nothing happened on that cross-country tour — that is, within the context of the script? The star was aided by a pleasantly vigorous contribu- tion by Ed Sullivan, on whose show, incidentally, Mr. Skelton appeared to more comic advantage the preceding Sunday night. A lively presentation of routine ma- terial. Cecil Barker was producer. BRAVE EAGLE, CHIEF OF THE CHEYENNES. CBS-TV, '/2 Hour. Wednesday, September 28, 1955. 7:30 P.M., EDT. Not sponsored. Roy Rogers' prolific Frontiers, Inc., here offers a new series of Westerns, but with a difference. For here the protagonists are the American Indians of the early west, specifically the Cheyennes, and it would appear to be the basic premise that there are good In- dians and bad Indians, just as there are good white men and bad white men. The cavalry is present, of course, and this first subject concerns the effort of a bad Indian to wrest Brave Eagle's chief's head dress from him, and to take over in order to make war upon the whites and their cavalry. The ef- fort comes to naught, thanks to the alertness of the young son, Kim Winona, and the sanctity of the Indian treaty is upheld. Keith Larsen makes perhaps a too per- sonable Chief Brave Eagle, and Bert Wheeler, of all people, is a rather incongruous aide-de-camp. The Indians aren't enough like what Indians are supposed to be like, and the whole thing never quite rings true. Paul Landers pro- duced and Jack Lacey directed. SECOND THOUGHTS: Tele- vision's freshest and most whimsi- cal five minutes may well be those of Nancy Berg's "Count Sheep," WRCA-TV's nightly sign-off. The wonderful business ranges from testimonials to Maurice Chevalier to the reading of Chinese menus and thoughts on the British mon- archy. . . . After CBS-TV gets all its Fall shows on the air, perhaps there'll be a little less of that cross-plugging of CBS-TV pro- grams, such as the "mystery guest" appearance of Jackie Gleason on "What's My Line" the other night. Motion Picture Daily Who's Where WILLIAM V. SARGENT is now di- rector of administration for NBC- TV, a new post, in New York. He had been director of business affairs, will report directly to THOMAS A. McAVITY, vice-presi- dent in charge of the NBC net- work, who announced the appoint- ment. LEO DUROCHER, erstwhile New York Giants "dandy little man- ager" is now an NBC talent execu- tive and probably part-time per- former (he may even be a TV show pinch-hitter). He'll headquar- ter on the coast. He likes it out there anyway. GEORGE BOLE has been appoint- ed production vice-president of United World Films, Inc., tele- vision producing arm of Universal Pictures, headquarters, Hollywood. JACK MISHLER and WILLIAM KAHAN have been added to the sales staff of Interstate Television Corporation, Allied Artists sub- sidiary. JOHN B. BURNS, director of na- tional sales; PATRIC RASTELL, midwest manager, are promotions at ABC Film Syndication. Sales staff additions: ROBERT B. MIEHLE, midwest account execu- tive; AL GODWIN, eastern sales; FRED J. STRATMAN, from Holly- wood to San Francisco office man- ager. BARRY SHEAR now executive producer-director for WABD, New York. JESS OPPENHEIMER to NBC, Hollywood, as major program de- partment executive, next Spring, at the conclusion of his current pact with CBS and Desilu. LES COLODNY has been named manager of comedy development for NBC, and has charge of four new writers, winnowed from sev- eral thousand: WOODY ALLEN, PAUL PUMPIAN, HARVEY MIL- LER, PAUL KEYES. RAPHAEL ELAN, president of Elan-Porter Productions, and LEO NEJELSKI, head of Nejelski and Company, announce the "organic integration" of their companies through stock transfer. Motion Picture Daily HOLLYWOOD William Holden, one of the film colony's best authorities on record- ed music, helped Ethel Longstreet and Leo Kepler launch their new "Cavalcade of Records" series on KNXT. . . . Don Fedderson snagged another popular film director, Wil- liam Seiter, for one of his "Mil- lionaire" segments to be filmed at Republic studios. . . . John Lupton starred in "Cowboy for Chris," the first of Albert McCleery's "Matinee Theatre," which becomes part of the kinnie pool to take care of the days when Milton Berle pre-empts the NBC-TV color studios in Bur- bank. Another proof of the trend by major film producers to draw on TV for story and other creative talent is indicated in MGM's cur- rent production of "Fearful De- cision" starring Glenn Ford and Donna Reed. Alex Segal, who di- rected the original for U.S. Steel Hour, was signed to put it on the screen. Similarly, Cyril Hume and Richard Maibaum were called on to revise their original script into a screenplay. We can also add "The Decatur Story," "The Rack," and "The Red Car," all from TV, to the Metro schedule. . . . Tony Bart- ley, Deborah Kerr's spouse, is plan- ning to film a series abroad titled "Tales of the Foreign Legion." All right, "Captain Gallant," move over. . . . Caught a glimpse of a couple of Worthington Miner's new "Frontier" filmed series for NBC. One of these starring Jeff Morrow and Sally Brophy will rate top raves. Mort Fine and Dave Fried- kin, who wrote the "Broadway Is My Beat" radio favorite over CBS, are using their typewriters on this one. Aiming for a block program- ming wedge that will get the kids, CBS-TV is prepared with five half-hour family shows for the springboard slot. The shows, telecast PST. 6:30-7:30 and EDT 7:30-8:30, of primary interest to youngsters, include "Adventures of Robin Hood," "Name That Tune," "Brave Eagle," "Sergeant Preston of the Yukon," and "Ad- ventures of Champion" (without Gene Autry), rolling Monday through Friday respectively. All are on film with the exception of "Name That Tune." . . . NBC- TV now has 38 network shows originating out of Hollywood as against 11 last year. Those four stars of Four Star Theatre are considering replacing themselves with other stars when they start the fourth year of their series next Spring. . . . Resi- dual Warning: Don't look now, but each TV year sees an increase of nearly 250 half-hour filmed dra- matic shows. They'll have to be super-duper to qualify for re-runs. Budgets may have to be trimmed Monday, October 3, 1955 Television Jo day > Guy Nottingham TV PRODUCER FOR BRITISH NETWORK LONDON: In Britain these days, the appointments in "commercial" television multiply. Guy David Not- tingham, our subject here, has become producer for the ambitious Granada Thea- t r e s ' televi- sion network. When its Northern Re- gion Pro- grammes begin next Spring, Mr. N o t t i n g - ham will have evolved several of Granada's most important dra- matic and variety series. He also is helping train production per- sonnel and had a hand in organiz- ing Granada's training school, which will begin operations in London early next year. The new British television ex- ecutive came to England first in 1953, on leave from Baltimore's „ station WBAL-TV. He was study-' ing British television methods. There was sufficient impression to make him resign a seven-year pro- ducer post, and return to Britain with his English wife for a perma- nent situation. to realize profits on the first run . . . and the exponents of live TV will be smacking their lips. . . . Jane Wyman's filmed series is good therapy for the busy housewife or hard working guy. Jane possesses an unusual quality that soothes the nerves and relaxes the viewer. . . . Bob Hope starts his 19th year in Hollywood with NBC. —SAMUEL D. BERNS TV's "Come of Age/' Says Qitlin of CBS by FLOYD STONE IRVING GITLIN and his "Giants." Well, they're coming, and they're going to be in the realm now known as spectacular, and they'll be one hour and a half, and that's all he's able to let us know. Meanwhile, the director of public affairs for CBS talked in New York the other day to news and trade men about the new pro- grams in his domain, and some old ones. The gist of Mr. Gitlin's message is that Television has come of age. In other words, to those who create and promote the news and news in- terpretation programs, it is a fact that people have developed an ap- petite for the factual and the in- formative. So much so that there are new programs for their widen- ing curiosity, and these programs themselves are experimental. Mr. Gitlin talked particularly of "Talkaround" (new), which he de- scribed as provocative. He pushed buttons on a 16mm projector, and Katherine Copeland's "free-wheel- ing" discussion with teen-agers The Show-Makers Carl Sandburg, eminent poet and biographer, will appear in "1976," NBC television view of the world, slated for Sunday, October 9. Ben Park, NBC director of public af- fairs, announced the signing. Claire Bloom has been selected by Jose Ferrer to portray Rox- anne, heroine of "Cyrano de Ber- gerac" in which Ferrer will play the title role on Producers Show- case, October 17 over NBC-TV. Constance Ford and Coe Norton are to appear in the first of the series, "Way of the World," to start this week after the World Series telecasts. The NBC show was written by Nelia Gardner White and adapted for television by Donald Yerrill. John Brahm has been named di- rector of "Laura," new subject put before the cameras on the coast by Twentieth Century-Fox Television Productions for its General Elec- tric TV series. The script was by Mel Dinelli. NBC has commissioned Gian- Carlo Menotti, famed opera com- poser, to compose an opera for television, it has been announced by Samuel Chitzinoff, producer of the NBC Opera Theatre. Jose and Ampara Iturbi will ic the guests of Jimmy Durante Octo- ber 8 when the "Texaco Star The- atre" picks up for the 1955-56 sea- sow over NBC-TV. Eddie Jackson, Jack Roth and Jules Buffano will be providing support on the Dur- ante show again. Irving Gitlin , Television Today came to life. And we agreed it is provocative. How she guides young- sters into exploring ideas behind words, is the program, and it has novelty, fascination — and enter- tainment. A school teacher once, she adds to that peculiar talent those of the mistress of ceremonies — and the actress. There also was description of "Face the Nation" and "Let's Take a Trip" and "Adventure" — with Mr. Gitlin at the projector again for scenes from the latter, en- thused because a helicopter with American Museum of Natural His- tory explorers itself had adven- tures. There was talk too about "Lamp Unto My Feet," religious drama; "Look Up and Live," also relig- ious; "U.N. in Action," and an educative series, "Report Card" (new), which allows for public in- spection of the views on Education of such personalities as Roy Lar- son of Time, Inc., and Neil Mc- Elroy of the Procter and Gamble Corporation. There is in these programs one common denominator: Sunday. To top them all, there will be the new "Sunday with Sevareid" (Eric) where allegedly the commentator will freely as he desires comment. The schedule, with or without the unnamed "giants" is the largest in history, Mr. Gitlin points out, and he says: "It is easy to be clever but it is hard to have some- thing to say. We go somewhere be- cause there is something of value there. I know we will go out of Sundays. I know the giants we are preparing will preempt time of regular programs. That is Tele- vision coming of age. . . ." TELEVISION TODAY— Editorial Director: Charles S. Aaronson; Eastern Editors: Pinky Herman, Vincent Canby; Holly- wood: William R. Weaver, Samuel 6. Berns; Washington: J. A. Otten; London: Peter Burnup; Photo Editor: Floyd E. Stone. 11 12 Motion Picture Daily Monday, October 3, 1955 Selection of TOA President ( Continued ing tossed around as likely presiden- tial prospects. Among them are John Rowley, M. A. Lightman, Jr., Myron Blank and, looming as a "dark horse," Albert Pickus. It is reported that feel- ers were put out to George Kerasotes, but that he replied he would be un- available because of his health. Pat McC.ee, Leonard Goldenson, Elmer Rhoden and others have, un- officially, at least, crossed themselves off the list because of their own busi- ness responsibilities. The most popu- lar choice appears to be Sam Pinanski, but now, as in other years, he is re- born page 1 ) sisting the pressure placed upon him. Final convention plans are to be formulated in the TOA suite of the Biltmore Hotel here tomorrow. The nominating committee will meet on Tuesday. The stockholders of the Ex- hibitors Film Finance Group also will meet on Tuesday, as will the TOA finance committee. Registration of delegates will get under way on Wednesday when there also will be a joint meeting of the executive com- mittee and the board of directors. The various committee chairmen will sub- mit their reports at that time. REVIEWS: Lord of the Jungle Allied Artists Designed primahily for the youthful trade. "Lord of the Jungle" has an adequate amount of suspenseful de- velopments. Another in the Bomba the Jungle Boy series, this one's got the guest name-presence of Wayne Morris anil Paul Picerni, who've had some top roles in their lengthy film colony stays. Action, of course, is concentrated on the exploits of one Bomba, con- vincingly enough portrayed by Johnny Sheffield, who is a junior edition of the African interpretation of Robin Hood. He has many friends in the Dark Continent country, and his main objective seems to preserve the wild life. Morris, Picerni and William Phipps, elephant hunters, arrive in the district witli official orders to exterminate a herd of rogue elephants that has been terrorizing native villages. Sheffield resents the intrusion, and expresses his dislike of the kill orders. He lets it be known that he'd prefer seeing the elephant leader done away with and the remainder of the herd left to roam. The limiting trio, however, doesn't go for this ultimatum, and ties him up, guarded by natives. Nancy Hale, niece of game commissioner Leonard Mudie, rescues said Bomba, and the latter is off and running for the herd's location. He arranges for the lead elephant to be slain by Mudie, and leads the remainder of the herd to the Morris, et al, camp site, and con- vinces them that additional killings are needless. It may be depressing to the older elements of your audience to see ex- leading men like Morris and Picerni tramping through the underbrush, but the youngsters will enjoy this one. Ford Beebe produced, directed and wrote this attraction. Running time, 69 minutes. General classification. Jail Busters Allied Artists Another episode in the lives of the Bowery Boys is offered here, but it carries no characteristic of import that sets it apart from others in the series. There is an opening, a minor crisis, some inevitable mixup in planning and signals, and then a mad, but somehow successful, dash for success. In effect, then, it's up to the Boys themselves to conduct themselves as best they can in the endless quest for laughs. Let it be said here that Leo Gorcey, Huntz Hall and their aides, experienced the intricate task of laugh procurement, register strongly in "Jail Busters." Their surroundings— and the Boys have toured the cinematic world for lo! these many years— are the State's prison, to which they've hied them- selves in a search for clues to "Big Greeney," alleged go-between for confidence men who beat up a news- Coloi -Shorts Series Is Planned by RKO A new all-color series of short fea- turettes entitled "Wildlife Album" is to be offered by RKO Radio starting with the first release on Oct. 21. Sidney Kramer, the company's short subject sales manager, announces "The Whitetail Buck," with narration by Thomas Mitchell, as the first of the new series. It was produced by RKO- Pathe, Inc., under the personal super- vision of Jay Bonafield. Winchester Arms provided technical assistance. The running time is 27M minutes and the prints are by Technicolor. "The Whitetail Buck" is the story of deer country and the whitetails in particular. Woven into the subject is a story of two pals— father and son against the background of the forest. paper reporter pal of the Boys. News- man Lyle Talbot suggests that the Boys fake a store robbery in order to "get sent up the river." He adds that police and prison warden, of course, will realize they're under- covermen for the newspaper and aid them. Much to the Gorcey-Hall clique's chagrin, Talbot, bullied by the con men for a long-due $1,500 bet, turns the Boys' robbery "take" over to a fence for cash and ignores the prison- bound Boys. Behind the grim, gray walls, Gor- cey and Hall soon learn that their newspaper pal had been investigat- ing prison guard-payoffs by "Big Greeney," the hitter's cohorts receiv- ing preferential treatment from chief guard Barton MacLane in exchange for money. Reaching near-despair in their at- tempts to convince prison authorities of the presence of a payoff, the Boys finally hatch an involved, but effec- tive, method of proof and there's a light-hearted era in the cells again as MacLane's coterie is marched away in the gloom, and Gorcey and Hall are hailed as deserving heroes. Theatres accustomed to this type of attraction have a ready audience. Ben Schwab served as producer and William Beaudine's direction wisely stressed the inimitable Gorcey- Hall clowning. Running time, 61 minutes. General classification. September release. 'Conspiracy' {Continued from page 1) Yankwich again expressed his view that an agreement among two or more parties to perform an act that is legal when performed by one party does not constitute conspiracy within the meaning of the Sherman Act. The jurist expressed this view similarly on opening clay, Sept. 20th. On the same general basis, Judge Yankwich said, bringing extended dis- cussion down to focus, "Even if there is a conspiracy— if the restraint of trade is not unreasonable— or is a rea- sonable restraint— then there is no case." The court went on to assure coun- sel he was not trying to interrupt his presentations, but to define his interpretation of the Sherman Act in relation to the present allegations. The court does not sit on Monday. The first live witness testimony may be taken Tuesday. B'klyn House Calls Off Bingo Game The playing of bingo in motion picture theatres "cheapens the ex- hibition industry and relegates films as secondary entertainment," Harry Brandt, president of Independent Theatre Owners Association, said in a letter to Brooklyn theatre owner Albert Greene, who planned to offer bingo to his Avenue U Theatre pa- trons tonight. Brandt cautioned Greene in the letter to call oft his bingo game as it "would place your theatre opera- tion in jeopardy." Had Received Threats Greene, bowing to the inevitable, cancelled his "Cha Cha" game on Brandt's advice and because of the stench-bombing threats received in the last three days. The bingo game was planned by Greene as a test of the 1952 court decision which held that bingo could be played in con- junction with entertainment for which admission was charged. The ITOA president also reminded the Brooklyn theatre owner that bingo under the State Constitution is illegal. A referendum by the voters of New York State and a legislative act is necessary to legalize bingo, Brandt advised Greene. 'U' Talent (Continued from page 1) in order to present new acting talent new faces on the motion picture screen." There is a vast shortage of top starring talent, Daff stated, disclosing that Universal is now embarked on a global-thinking program by signing European talent who speak accept- able English. Among the recent talent signed are actress Cornel Borchers, actor Rossano Brazzi, to individual picture contracts over a term: Ziva Shapir of Israel, a top English per- former, and Fischer. Daff, highly enthusiastic about the ability of Fischer, said that the Ger- man actor recently appeared in four German films each grossing over $1,000,000 in the German market. The Universal vice-president said that Fischer will star in two pictures within the next three years. Daff Says (Continued from page 1) the poor showing of British producl at the feet of the distributors here," Daff stated, pointing out that it is exhibitors who own the theatres which "make or break" a film. Daff said that in the case of Uni- versal, the company has extended itself in handling J. Arthur Rank product. "We can't force theatres to play British films since we don't own theatres in the U. S.," the Universal vice-president said. Adelman Case (Continued from page 1) was awarded $20,000, later being denied an injunction against the de- fendants. The eight distributors named in the case are 20th Century-Fox, RKO Ra- dio, Paramount, Warner Brothers, Loew's Inc., Columbia, United Artists and Universal. Mexico Union Picture Now More Tranquil MEXICO CITY, Oct. 2.-Barring a few wage increase demands that the National Cinematografic Industry Workers Union (STIC) continues making upon small exhibitors, labor peace prevails in the trade, now that STIC has completed its pay hike vic- tory by forcing the small independent distributors to grant the 17 per cent salary rise that it forced upon the major distributors, including the nine American companies. STIC had threatened to call a strike against the independents unless they met its de- mand. STIC quashed the independents' argument that as their income is much smaller than that of the majors it is unfair to demand that they pay the same wages, by insisting upon "em- ployment equality"— the unionist do- ing a particular job must get the same pay no matter who is the employer, large or small. This pact, like that for the majors, is for two years, ex- piring June 30, 1957. VOL. 78. NO. 66 MOTION PICTURE DAILY NEW YORK, U.S.A., TUESDAY, OCTOBER 4, 1955 TEN CENTS Evans Reports Theatres Taste NewProsperity 'Down Under' G.U.T. Executive Cites Upsurge; Plan TV Entry New techniques and the quality of new pictures were given generous credit for substantial increases in the- atre attendance in Australia during the past two years by John Evans, a director and chairman of the execu- tive committee of Greater Union Theatres, at a luncheon here yester- day. "The sponsors of CinemaScope," Evans said, "provided us with far more than CinemaScope. They ac- tually provided motion pictures with a new impetus." The Australian theatre executive, (Continued on page 11) Report Hyman Bids For TV Rights to Para., U-I Films Negotiations for the TV rights of a reported 35 features from Paramount Pictures and 10 features from Uni- versal-International to Associated Artists Productions were disclosed here yesterday. Eliot Hyman, Associated Artists Productions president, made the initial disclosure in a statement main- taining that the delivery of the pic- tures from Paramount and Universal to his company "has been halted by a refusal of the American Federation of Musicians to grant broadcasting rights to the music tracks of the films. "The decision by the (AFM) was {Continued on page 10) Awards Ballots Cost Is $2 Per Thousand A price of $2 per thousand has been set by National Screen Service for Audience Awards ballots to be used by the public, it was announced yesterday by Robert W. Coyne, COMPO special counsel. "A number of exhibitor leaders whom we consulted," Coyne said, (Continued on page 10) Board Convenes Tomorrow Trade Practices, Rentals In TO A Meeting Spotlight From THE DAILY Bureau LOS ANGELES, Oct. 3. - As delegates to the Theatre Owners of Amer- ica convention started to arrive here today, opinions were expressed that trade practices and rental terms E. J. Smith, Jr., tO would highlight the topics for dis- cussion during the four-day conclave A. A. Int'l aS V-P* af tne Hotel Biltmore here. The con- vention starts formally on Thursday. Will Live in London , The, exhibition problems win be throughly discussed at two forums- one for drive-in theatres and the other for conventional theatres on Saturday, but the TOA board of directors, which will meet on Wednesday, will delve into the trade practices and (Continued on page 11) The appointment of Edwin J. Smith, Jr., to the newly-created post of vice-presi- dent and over- seas supervisor of European operations for Allied Artists Interna- tional was an- nounced by president Nor- ton Ritchey. Smith will resign his pres- ent post as foreign sales manager for RKO Radio Pictures, with which he (Continued on page 11) E. J. Smith, Jr. First 16mm Witnesses To Be Heard Today From THE DAILY Bureau HOLLYWOOD, Oct. 3.-The gov- ernment will put its first witnesses in the 16mm trial on stand tomorrow. Although the identity of the first wit- nesses could not be positively ascer- tained, Judge Leon Yankwich has signed an order authorizing the is- suance of subpoenaes to Henry Ro- (Continued on page 10) Kid© Reveals Plans Shochiku, Japanese Company, Will Make 5 for U. S. Markef By LESTER Shochiku Co. of Japan, fully recovere and post-war difficulties, will produce foreign distribution, particularly for the U.S. market, according to Shochi- iku president Shiro Kido, who cur- rently is here on a trip around the world. Kido, speaking through interpreter Sam Ishikawa, reported yesterday at the United Artists home office, that his company is now back at "its pre- war operational level and is produc- ing motion pictures which have uni- versal appeal." Shochiku owns 51 theatres located in all sections of Japan. The first of the group of five films, Kido said, is "The Mask and Destiny," which will have its first American screening here tonight. Two other films set are "Christ in Bronze" and DINOFF d from the impact of World War II five pictures by July of 1956 for "Eijima Ikuji- ma," the Shoch- iku head said. The remaining two films will be produced by next July, he said. The Japanese film executive pointed out that if foreign film achieves some measure of success in the United States, then that film should do as (Continued, on page 10) Sliiro Kido Ryder Says Investment in Changes Tops Net Income Asks Industry to Study New Processes9 Values Special to THE DAILY LAKE PLACID, N. Y., Oct. 3. - Pointing out that in 1954 exhibitors laid out for new processes an amount exceeding their combined net income, L o r e n L . Ryder, head of engineering and recording at the Para- mount studio, today urged the industry to pause and con- sider the eco- nomic value of any future changes. Speaking at the semi-an- nual conven- tion of the Society of Motion Pic- ture and Television Engineers here, (Continued on page 7) The Actor-Producer Is a Talent Problem, SPG Tells the Press From THE DAILY Bureau HOLLYWOOD, Oct. 3.-Problems confronting producers in obtaining proper casts for pictures, at budget levels commensurate with present conditions in the industry was the theme of the Screen Producers Guild luncheon meeting with the press, held ( Continued on page 10 ) UATC to Underwrite Magna Stock Sale From THE DAILY Bureau WASHINGTON, Oct. 3. - Magna Theatres has filed with the Securities and Exchange Commission a registra- tion statement for 110,000 shares of 5-cent par common stock. The company said it proposed to sell the stock at $5 a share to holders (Continued on page 9) 2 Motion Picture Daily Tuesday, October 4, 1955 PERSONAL MENTION GEORGE F. HEM BOW, president , of National Screen Service, left New York yesterday for Hollywood. • Dave GoLDING, Samuel Goldwyn advertising-publicity manager, and Arthur Canton, Easteru division press representative for M-G-M, are in Philadelphia today from New York. On Thursday they'll be in Boston. '• Thomas F. O'Connor, RKO Thea- tres vice-president, has been dis- charged from St. Clare's Hospital here and is recuperating at home be- fore returning to his desk. Emanuel Sacks, Radio Corp. of America executive vice-president, will arrive in New York from Europe to- day aboard the "Queen Mary." • Fay Rothman, secretary in the Columbia home office sales depart- ment, is vacationing in Hollywood from New York. • Al Fitter, assistant to Hugh Owen, Paramount distribution vice- president, has returned to New York from Dallas. • Kenneth MacKenna, M - G - M studio executive and story head, will leave Hollywood next Monday for New York, London and Paris. • Georce Murphy, M-G-M studio public relations head, lias returned to the Coast from New York and Wash- ington. Alfred E. Daff, Universal hires executive vice-president, i Hollywood from New York. Pic- Henry S. Wooubridce, president of Todd- AO Corp., has arrived on the Coast by plane from New York. • Daniel R. Houlihan, Paramount branch manager in Albany, has re- turned there from New York. Rites Next Saturday For James Dean Funeral services for film star James Dean, who was killed on Friday in an auto collision, will be held next Saturday in Fairmount, Ind. Burial will be at Grant Memorial Park, Marion. The 24-year-old actor won recog- nition as one of the new stars in his first film, "East of Eden," released only last April. He subsequently starred in "Rebel Without a Cause," which has yet to be released and then went into a role in "Giant," which he completed only last week. At Annual Convention WOMPI Elects Mrs. Loraine Cass Of New Orleans to Presidency Special to THE DAILY NEW ORLEANS, Oct. 3. -Mrs. Loraine Cass, of the New Orleans United Artists exchange, has been elected president of the Women of the Motion Picture Industry, succeeding Miss Verlin Osborne, of the Dallas Paramount exchange. The election highlighted the three- day convention held here at the Roosevelt Hotel. Other officers elected were: Miss Florence Long, Toronto, Canada, ol General Theatre Supply, vice-presi- dent; Mrs. Gladys Hawkins, Char- lotte, Wilby-Kincey Theatres, record- ing secretary; Mrs. Janice Claxton, Jacksonville, M-G-M, director of the Eastern regional division; Mrs. Billie Webb, Dallas, 20th Century-Fox, di- rector, Western regional division; Mrs. Lee Nickolaus, New Orleans, Lippert, corresponding secretary, and Mrs. Neil Middleton, Atlanta, M-G-M, Measurer. The convention got under way on Saturday with a morning business ses- sion following registration on Friday. On the eve of the convention's open- ing, a meeting was held with the board members and the president's forum, in which presidents of all ten clubs met under the chairmanship of Laura Kenny, of Atlanta. Visiting de- legates were welcomed by Council- man Victor H. Schire, acting on be- half of Mayor deLesseps S. Morrison. On Saturday afternoon, convention members viewed a hair fashion show sponsored by the New Orleans Cos- metologist Association. Sunday's ac- tivities were highlighted by a planta- tion breakfast, a workshop meeting and a session of the board. New of- ficers were installed during Saturday night's carnival ball and banquet. Cites Selling Need To SW Managers The need for the continuing devel- opment of selling methods to bring more people into theatres was stressed by Sam Rosen, executive vice-presi- dent of Stanley Warner, in an ad- dress before SW managers and execu- tive personnel. The address was one of the high- lights of a victory luncheon celebra- tion at the Essex House, Newark, N. J., honoring the Newark zone man- agers who had won the major share of national prizes in the circuit's re- cent "Spring Movie Festival." Headed by Smakwitz The Newark zone, supervised by Charles A. Smakwitz since the begin- ning of the year, had the festival's grand prize winner in George Kemp of Montauk. Other national prize re- cipients who were honored included the miscellaneous income winner, Morton Bratter, of the Millburn; John McKenna, film buyer, and Anthony Williams, district manager. Other SW home office executives attending included Harry Kalmine, general manager; Nat Fellman, film department head; and Harry Gold- berg, circuit advertising and pub- licity director. Magnetic Sound Innovation in UK LONDON, Oct. 3.-An important technical development, designed to offer the small exhibitor a low-cost method of improving sound repro- duction, was announced by G. B.- Kalee Ltd., a component of J. Ar- thur Rank's British Optical and Pre- cision Engineers. The development is in consequence of the keen interest shown in the re- cent 20th Century-Fox demonstration of single-track magnetic sound repro- duction. A modified Gaumont-Kalee mag- netic soundhead has been introduced and this— with a single-track pre- amplifier and power unit— picks up the entire dialogue or music from the Number Two track of the standard magnetic sound print. Projectionist Dies CLEVELAND, Oct. 3. - Masonic funeral services were held here for Lawrence (Larry) Shafer, 67, pro- iectionist and charter member of Lo- cal 160, IATSE, who died in St. Luke's Hospital. He held several of- fices in Local 160. His wife, a son and two grandchildren survive. To Dedicate Loew Hall at NYU Sat Loew Hall, the new residence for New York University students at University Heights here, has been completed and will be occupied for the first time this fall by students of the University College and the College of Engineering. A ceremony dedicating the Hall to Marcus Loew, one of the principal founders of Loew's, Inc., and the father of Arthur M. Loew, president of Loew's International, and a 1918 graduate of N. Y. U., will be held on Saturday in the north lounge of the building. The "generosity" of Marcus Loew "contributed much to the construction of the building," a university official explained. . . . NEWS ROUNDUP General Motors Using VV Utilizing the first VistaVision pro- ductions in the non-theatrical field, the Buick Motor Division of General Motors, at the Los Angeles Shrine Auditorium today will "premiere" two featurettes for some 2,000 Pacific area dealers. Showings will be held later in Houston, Chicago, Atlanta, Detroit and New York. Sign Bird well as Director Anne Baxter and Russell Birdwell have been signed as star and director, respectively, of "The Come On," it has been announced by Lindsley Parsons, who will produce the film for Allied Artists release. Lippert Managers to TOA All district managers of Robert Lippert Theatres, Inc., San Francisco, will attend the Theatre Owners of America convention in Los Angeles this week as guests the circuit. AM, TV Writers May Unite Acting on the recommendation of the executive board of the Radio Writers Branch, the Council of the Writers Guild of America, West, has appointed a committee to investigate the possibility of an amalgamation of the Radio and TV Writers branches into a single unit of the Guild. NEW YORK THEATRES RADIO CITY MUSIC HALL Rockefeller Center "It's Always Fair Weather" in Cinemascope and Color starring Gene KELLY » Dan DAI LEY Cyd CHARISSE * Dolores GRAY Michael KIDD AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION TV FILM SERVICE CENTER AVAILABLE ★ EDITING rooms ★ STORAGE rooms ★ OFFICES ★SHIPPING rooms mm PROJECTION ROOM FACILITIES movielab THEATRE SERVICE, inc. 619 W. 54th St. • New York 19 • JUdson 6-0367 PI5TURE UJ>U'Y,- **artip Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher- Al Steen News Editor- Herbert V Fecke T^,i n.^^'J r i i c i, , ■ , rben_Farley- Advertising Representative, Telephone Financial 6-3074; Washington, J A. Otten, National Press Club Washington D C- K£ BSS? t JmmJS'JSS Stte^SSai "-'^'-v Jct" «^"«P- Editor; William Pay, News Editor. Correspondents in the ^ prma'pal capital of the worW ' Motkin 7-3100 Cable adE^OuiS V^i" * M ' J' h holMays, by Qu.gley Publishing Company Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle Vice Prestdent 1 Pr* - ' sS Yrit Z X u n^Jl "^v^V' Pr':s," cnt I Martin Qu.gley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer Raymond Levy, a section of Mot i£. Lur 1, ^^2™^^ ' Pubhcations : Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year class matter SrM 2 WM \ it rlf „ff1 - v V' 'v C w v" w3ek,y,. 39 W,?' ^oti°" ?ActUoreLDai.ly' Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. Zl, 1/58. at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10* 7ueen Iz) • • • One female alone may be the queen bee. The other females serve only to sacrifice themselves while tending the queen bee or defending her. The males of the species exist only to serve the queen's pleasure Joan Crawford! ^BARRY SULLIVAN • BETS Screen Play by RANALD MacDOUGAL ueenBee ALMER- JOHN IRELAND and LUCY MARLOW ;ed on a novel by Edna Lee • A JERRY WALD Production • Directed by RANALD MacDOUGALL On one of my trips to the Coast last year, Harry Cohn asked me to read novel that the studio had in mind as a starring vehicle for Joan Crawford. After reading the book, I was sure that "Queen Bee" was just right for Miss Crawford. It had the excitement and tension of "Sudden Fear", a central character as fascinating, as evil as "Mildred Pierce" — and the same outstanding boxoffice qualities of both. Executive producer Jerry Wald started the wheels rolling and assigned Ranald MacDougall to adapt the screenplay. MacDougall had worked with Wald on "Mildred Pierce" and thus, we had the same producer-star-writer Academy Award combination. Recently, I saw the first print of "Queen Bee" at a home-office screening. The results are everything we hoped for, and more. Miss Crawford is magnificent as the "Queen Bee". "Queen Bee" will be screened soon in your territory. When you see it, I feel sure you will agree with my high opinion. VICE PRESIDENT AND GENERAL SALES MANAGER COLUMBIA PICTURES CORP. Tuesday, October 4, 1955 Motion Picture Daily 7 Ryder View (Continued from page 1) Ryder said: "Many technicians for- get that the object of the motion pic- ture business is to make money. Ad- duced from Department of Commerce figures, the approximately 20,000 the- atres in the U. S. show a net of from $25,000,000 to $30,000,000 a year. During 1954, some 12,000 theatres installed new screens, 5,000 put in stereophonic sound and probably 12,000 bought new standard projec- tion lenses plus anamorphic lenses. This represents an investment of well over $30,000,000." Criticizes Manufacturers In his paper, "Economic Aspects of Utilizing New Engineering Develop- ments," the former SMPTE president declared that "equipment manufac- turers who are complaining that sales are off as compared with last year are trying to find ways of getting all our profit all the time. All they have to do is continue doing this for five years and there will be no business," he added. "Sometimes someone forgets that bills have to be paid, and some ol the people at the studios have been conscious of only studio costs, which incidentally are rising at an alarming rate. "There are economic as well as technical reasons why Paramount went to VistaVision in place of 65mm. and 55mm. film, which the studio had previously experimented with," Ryder continued. "Standard film color negative costs $125 per thousand feet. The same photography time in VistaVision costs $250. This increases to $312 for 65mm. and $428 for anamorphic 56mm. Laboratory experts feel that processing and re- lease costs can well go up in the same ratio. Must 'Pay Its Way' "From here on out every technical man and in particular every equip- ment company should well consider the economic cost and economic value of their proposals for the best inter- ests of the industry. If the device cannot pay its way it should be dropped. "Theatre people should not accept further changes without evidence to prove their economic value as com- pared to the quality." Herb Gillis Is Feted By Cinci. Showmen CINCINNATI, Oct. 3.-Two hun- dred persons from the industry gathered at the Wigwam Restaurant here tonight for a testimonial dinner to Herb Gillis, who today relinquished his post as Paramount Cincinnati branch manager to become Washing- ton branch manager. The testimonial was given by the exhibitors of the Cincinnati distribu- tion area. E. K. (Ted) O'Shea, vice-president of Paramount Film Distributing Corp., and Sidney Deneau, his assis- tant, flew here from New York to attend the tribute to Gillis. Colo. Showman Gets QP Award Toledo's Drive-ins Continue Price War; Slash to 25 Cents Martin Quigley, Jr., editor of Motion Picture Herald, presents Quigley Showmanship Grand Award plaque for 1954 to W. T. Hastings, manager of the RKO Orpheum, Denver, at ceremonies there on Friday. DENVER, Oct. 3.-W. T. Hast- ings, manager of the RKO Orpheum Theatre here, received last week the Showmanship Award for 1954 in the competition sponsored by the Man- agers Round Table of Motion Picture Herald. The presentation was made by Martin Quigley, Jr., editor of The Herald. Following the presentation cere- mony Hastings was guest of honor at a luncheon at the Brown Palace Ho- tel. Quigley saluted Hastings for his success in winning the Grand Award, the top honor any theatre manager can attain. "The theatre manager is too often the forgotten man even though he stands on the industry's firing line," Quigley remarked. The Herald editor also pointed out the importance of showmanship in the full sense of the word to all those engaged in dealing with the public or attracting the public's attention. "Showmanship consists in arousing the attention of the general public to something that will be of interest," he said. "It is important in many businesses, but essential in motion picture theatre operation." Robert Selig Heard Speaking for members of the in- dustry in Denver, Robert Selig, vice- president of Fox Intermountain The- atres, said, "All of us are proud of Bill Hastings. Even as competitors we have admired his showmanship and we are pleased that this honor has been won in Denver." Selig also spoke of the importance of the Quigley Awards in stimulating good showmanship among theatre managers. Guests at the luncheon included Mrs. Vera Cockrell, Denham Theatre; Pat McGee, general manager Cooper Foundation Theatres; Ray Davis, Fox S fecial to THE DAILY TOLEDO, O., Oct. 3. - Three Toledo drive-ins, the Toledo, Jesse James and Maumee, have cut admis- sions to 25 cents in the price war that prevails here. Among the effects of this war was the showing of "Mis- ter Roberts" on a triple bill at the Miracle Mile Drive-In at 65 cents while the Jesse James advertised "Mister Roberts" on a triple bill at 25 cents admission. The Miracle Mile had "River of No Return" and "Hu- man Desire" with the main feature. The Jesse James had "Bedevilled" and "Affair in Monte Carlo" with "Mister Roberts." Ads appeared in the Toledo "Blade." The Maumee Drive-In also advertised three features "Love Me or Leave Me," "A Bullet for Joey" and "Play Girl" for 25 cents admis- Goldenson Elected UCP Board Head Leonard H. Goldenson, president of American Broadcasting-Paramount Theatres, was elected chairman of the board of a special research and edu- cational foundation established by United Cerebral Palsy, it was an- nounced by Jack Hausman, UCP president. At an organization meeting held last Friday at the Harvard Club, of- ficers elected were: Goldenson, chair- man of the board, and also chairman of the board of UCP; Hausman, pres- ident; Roger S. Firestone, vice-presi- dent, and national campaign chair- man for UCP; William Clay Ford, vice-president; Joseph A. Martino, vice-president; William C. Langley, treasurer, and Howard R. Mears, as- sistant treasurer and treasurer of UCP. Fox's TV Hour Show Previewed on Coast HOLLYWOOD, Oct. 3.-More than 100 members of the press, advertis- ing agency and 20th Century-Fox stu- dio executives today attended a pre- view at CBS Television City, held on a 104-city closed circuit showing, of the initial 20th Century-Fox television hour program, sponsored by General Electric. The first of 26 one-hour pro- grams, filmed especially for television, it will alternate on Wednesdays with the U. S. Steel Hour. Titled "Caval- cade," it stars Michael Wilding and Merle Oberon. Among those present were Buddy Adler, Sid Rogell, Lew Schreiber, Jules Bricker, Harold Lewis and David Brown, all of Fox; Thomas Meighan and Ben Feiner of CBS, and Bob Hussey of Young and Rubicam. Intermountain; Vincent Dwyer, editor, Rocky Mountain News; and Alexis McKinney, assistant to the publisher and editor Denver Post; and Edward Dooley, managing editor, Denver Post. 1915-25 Period Lasky to Head EastmanHouse Film Festival Jesse L. Lasky Special to THE DAILY ROCHESTER, N. Y., Oct. 3. - Jesse L. Lasky is serving as the chair- man of a film festival undertaking of the George Eastman House here. The George Eastman House Festival of Film Artists will rec- ognize 20 out- standing motion picture artists in ceremonies planned for Nov. 19 in Rochester, thus honoring play- ers, directors and camera- men, still liv- ing, who made distinctive contributions to the Amer- ican Cinema within the period from 1915 to 1925. Eastman House will award citations for such achievements to the five outstanding actors, actresses, directors and cameramen of that period. The 20 artists thus honored will be chosen by ballots which will be mailed to the known players, direc- tors and cameramen who were im- portantly active in American motion pictures during the 1915-1925 decade. There will be over 400 such artists eligible to select 20 of their colleagues to be honored. Has Four Aides Working with Lasky on the George Eastman House Festival of Film Art- itf; are screen producer Carey Wil- son, vice-chairman, and representing the Screen Producers Guild; Jack Mulhall, selected by the Screen Actor's Guild; Frank Borzage, the Screen Director's Guild, and Jackson Rose, the American Society of Cin- ematographers. In addition to the Eastman House staff, under the direction of Gen. O. N. Solbert, will be Richard Griffith of the Museum of Modern Art, and W. Ward Marsh, film critic of the Cleveland "Plain Dealer," and James Card, curator of motion pictures at Eastman House, assisting in conduct- ing the festival. Catalina's Oresman To Republic Board A. Louis Oresman was elected a member of the board of directors of Republic Pictures Corp. at a meeting held at the company's offices here. Oresman, president of Catalina, Inc., replaces Walter L. Titus, Jr., who remains as vice-president of the company but has resigned from the board due to the pressure of added sales duty in Republic's southern territory. 8 Motion Picture Daily Tuesday, October 4, 1955 REVIEW: The Second Greatest Sex Universal — CinemaScope Universal-International's CinemaScope and color by Technicolor production of "The Second Greatest Sex" is a romantic, sprightly musical somewhat similar to M-G-M's successful "Seven Brides for Seven Brothers." The picture is also a treat; light family entertainment which is smoothly paced, offering tuneful songs and dance numbers. This, like "Seven Brides," is the kind of picture that should appeal to the severest of critics as well as to the easy-to-please. It should do strong business in all kinds of theatres. One dance and song sequence, the top-drawer attraction here, is a genuine foot stompin', hand clappin' creation carefully fashioned which the adherents of Tommy Rail, formerly of the New York City Ballet, should love. This number is also very similar to the barn-raising square dance featue in "Seven Brides" in which Rail showed off his dancing prowess. The principal names in "The Second Greatest Sex" are Jeanne Grain, George Nader, Kitty Kallen, Mamie Van Doren, Paul Gilbert and Bert Lahr, the latter two providing many laughs and comic relief. The story revolves about a safe, one in which the county records are kept, and the township which has the safe is afforded the right to be called the county seat. The men of three towns are continually fighting for possession of the safe, much to the chagrin of their women who desire them to stay at home. In order to keep their men at home, the women go on "a love strike" forcing the men of all the three towns to declare an end to the feud. Others in the cast capably supporting the principals are Keith Andres, Kathleen Case, Edna Skinner and Jimmy Boyd. The film was produced by Albert J. Cohen and directed by George Marshall from a screenplay by Charles Hoffman. The choreography by Lee Scott and the music supervision by Joseph Gershenson contribute heavily in making this film top entertainment. Among the songs which should keep audiences humming are "Lysistrata," "Send Us a Miracle," "Travelin' Man," "My Love Is Yours," "What Good Is a Woman Without a Man," "There's Gonna Be a Wedding," "The Second Greatest Sex" and "How Lonely Can I Get." Running time, 87 minutes. General classification. Release in December. Lester Dinoff In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO TAPE recordings of special musical programs for pre-show and in- termission entertainment of patrons is being supplied drive-in theatres week- ly in a service announced by Beacon Sales, Inc., Abilene, Tex. Included in the recordings are commercials for the snack bar. A different program is produced and mailed to the thea- tres weekly, and it is designed for playing over the regular sound sys- tem. This is the "Bridgamatic, Jr." (above), an all-purpose automatic film developing machine announced by S. O. S. Cinema Supply Corp., New York. It is designed to take the new pre-hardened emulsions, including Eastman Tri-X reversal, now being released to the trade. Known as "Type RA," it features a variable speed control allowing changes in developing time from l'/> to 12 min- utes and will process at the rate of J 200 feet per hour at normal tem- perature. Standard equipment in- cludes a feed-in elevator, 1200-foot daylight magazine and other "Bridga- matic" features. • P. R. Bialas has been appointed sales service manager of the Ameri- can Seating Company, Grand Rapids, Mich., according to ]. ]. Thompson, general sales manager. Mr. Bialas has been with the company since 1947, liaving served as installation manager for its eastern division prior to his new appointment. • Projection Optics Company, Inc., of Rochester, X. Y., will sponsor a luncheon for members of the Theatre Owners of America attending the convention in Los Angeles on this Saturday at the Hotel Biltmore. sonal greeting. • Ohio Beverage Dispensers, Inc., Wooster, Ohio, has just issued a new four-page brochure describing its line of portable beverage dispensing units. Featured is the "Bak-Pak," which is a lightweight unit carried on the back for serving either hot or cold drinks. It has a capacity of 50 drinks of 6- ounce size. '//oars' Here Tomorrow Mayor Robert F. Wagner will join Humphrey Bogart, Lauren Bacall, Martha Scott and a host of other celebrities and civic and business leaders at the gala world premiere of Paramount's "The Desperate Hours" at the Criterion Theatre here to- morrow. Miss Schmertz Stricken CLEVELAND, Oct. 3. - Dianne Schmertz, 15, daughter of Ray Schmertz, 20th-Fox city sales man- ager and granddaughter of 20th-Fox branch manager I. J. Schmertz, was stricken last week with polio. She is in University Hospital for treatment ot a leg paralysis. PEOPLE Ralph Lanterman, manager of the Community, Walter Reade theatre in Morristown, N. J., won the $1,000 cash award as first prize in the Jack Harris drive, conducted from August through Labor Day. Presentation ceremonies were held at the circuit's headquarters in Oakhurst, N. J. Second prize was won by Robert Hynes, manager of the Strand The- atre, Plainfleld, N. J.; third prize by Mike Dorso, manager of the Com- munity Theatre, Kingston, N. Y., and fourth prize by John Balmer, man- ager of the Mayfair Theatre, Asbury Park, N. J. n Irene Davis has been named man- ager of the Parsons Theatre, Hart- ford, succeeding James Kulowski, re- signed. D Henry Daugaweed, formerly in independent exhibition, has been named manager of E. M. Loew's Riverdale Drive-In, West Springfield, Mass., replacing Harold Cummings, who has joined Smith Management Co. as manager of the Meadows Drive-In, Hartford. n Robert D. Thomas has been ap- pointed eastern manager of the Mac- fadden Men's Group. Britain's V.C. to Be Host to Mountbattens LONDON, Oct. 3. -Earl and Lady Mountbatten will be the guests of honor at the Variety Club of Great Britain's luncheon on Oct. 11. James Carreras, chief barker, announced that the tent will present checks to the Swansea Boys' Club and the National Association of Mixed Clubs and Girls' Clubs, during the luncheon. In turn, Tent 36 will receive a donation from the Clifton Circuits Or- ganization as well as proceeds from the South African premiere of "The Dam Busters." The affair will be held in the Lan- caster Room of the Savoy Hotel. THE WISE BUY TODAY is the NEW Ray tone HI LUX JR. Screen! The HILUX JR. is Raytone's new economy- priced, high quality screen for all-purpose projection. It is a heavyweight, seamless metallic surface with fully improved side- lighting at the lowest price ever. For larger installations, regular Raytone HILUX means perfect projection up to 80 feet in width! See your regular dealer NOW for prompt delivery. RAYTONE Screen Corp. 165 Clermont Ave., Brooklyn 5, MIDWEST: Raytone Screen Corp., 401 West St. Charles Rd., Lombard, III. N.Y. Tuesday, October 4, 1955 Motion Picture Daily 9 Magna Stock (Continued from page I) of outstanding common stock of record on Oct. 26. Proceeds will be used to pay off interest due on the company's 1959 six per cent debentures. United Artists Theatre Circuit will underwrite the stock sale, and will receive a two-year option to acquire 11,000 shares of common stock, the registration statement declared. It said the circuit now owns 38 per cent of the outstanding shares of Magna Theatres common and 71 per cent of the outstanding Magna preferred. The circuit also owns 50 per cent of United California Theatres, which, according to the registration state- ment, owns 137,300 shares of Magna stock, 1,000 units of "Oklahoma" certificates, and $1,000,000 worth of Magna six per cent debentures. Canada Film Board Expenditures Rise OTTAWA, Oct. 3.-The Canadian Government reports expenditures by the National Film Board rose to $1,- 341,000 in the period from April 1 to Aug. 31, as compared to $985,000 for the same period last year. REVIEWS: STATEMENT REQUIRED BY THE ACT OF AUGUST 24, 1912, AS AMENDED BY THE ACTS OF MARCH 3, 1933, AND JULY 2, 1946 (Title 39, United States Code, Section 233) SHOWING THE OWNERSHIP, MANAGE- MENT AND CIRCULATION. Of Motion Picture Daily, published daily (except Saturdays, Sundays and Holidays), at New York, N. Y., for October 1, 1955. 1. The names and addresses of the pub- lisher, editor, managing editor, and busi- ness managers are: Publisher and Editor- in-Chief, Martin Quigley, 1270 Sixth Ave- nue, New York Citv; Editor, Sherwin Kane, 1270 Sixth Avenue, New York City; Man- aging editor, none; Business manager, Theo. J. Sullivan, 1270 Sixth Avenue, New York City. 2. The owner is: (If owned by a corpora- tion, its name and address must be stated and also immediately thereunder the names and addresses of stockholders owning or holding 1 per cent or more of total amount of stock. If not owned by a corporation, the names and addresses of the individual own- ers must be given. If owned by a part- nership or other unincorporated firm, its name and address, as well as that of each individual member must be given.) Quigiey Publishing Company, Inc., 1270 Sixth Ave- nue, New York City; Martin J. Quigley. 1270 Sixth Avenue, New York City; Ger- trude S. Quigley, 1270 Sixth Avenue, New York City; Martin Quigley, Jr., 1270 Sixth Avenue, New York City. 3. The known bondholders, mortgagees, and other security holders owning or hold- ing 1 per cent or more of total amount of bonds, mortgages, or other securities are: (If there are none, so state.) None. 4 Paragraphs 2 and 3 include, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting; also the state- ments in the two paragraphs show the affi- ant's full knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner. 5. The average number of copies of each issue of this publication sold or distributed, through the mails or otherwise, to paid subscribers during the 12 months preceding the date shown above was: (This informa- tion is required from daily, weekly, semi- weekly, and triweekly newspapers only.) 5,484. Theo. J. Sullivan, (Signature of business manager.) Sworn to and subscribed before me this 27th day of September, 1955. (seal) Rose W. Hornstein. (My commission expires March 30, 1957.) Hold Back Tomorrow Haas-Universal Pictures Producer-director- writer Hugo Haas' production of "Hold Back To- morrow" is an off-beat, unusual story which deals with the remaining hours of life confronting a condemned criminal. As time drags slowly for a murderer facing the gallows, time may also drag just as slowly for some of the patrons. The principal marquee names in the film are Cleo Moore, who portrays a woman of easy virtue who fails in a suicide attempt, and John Agar, a convicted killer awaiting execution. An enjoyable moment in the adult film is when the theme song, "Hold Back Tomorrow" is presented— at the opening credits and near the end of the picture. The lyric was written by Franz Steininger and the music by Johnny Rotella, arranged and conducted by Les Baxter. This black-and-white film opens with an attempt by Miss Moore at suicide, in which she is unsuccessful. Meanwhile, in the local bastille, Agar, mean to the core, asks the warden for entertainment— a woman. Forced to comply, the warden sends out the police and they return with Miss Moore, who feels here is a chance to make enough money to pay for a decent funeral. Miss Moore and Agar are repelled by each other at the introduction, but as the pair talk over the long hours of the night, they fall in love, each bringing to the other a relationship they had never known before. Before Agar takes the long walk to the gallows, he is married to Miss Moore, who prays for a miracle to return her husband and lover. Others in the cast are Steffi Sidney, who portrays Agar's devoted sister, and Dallas Boyd, the warden. Running time, 75 minutes. Adult classification. November release. L. D. Will Any Gentleman . . .? Stratford Pictures There is enough of the broad human comedy in this British import to justify its introduction to the general public as well as to the "art" patrons, despite the heavy British accents. George Cole, portraying a bank clerk, is the prototype of all who live meekly but not without regret. The suburbia in which he lives comfortably is the suburbia we know. George's wife, Veronica Hurst, is the wife his American counterpart would have. George's brother, played by Jon Pertwee, is the sort- sponging but damn-it-all happy, a relative many of us wish we didn't have. George's boss at the bank is the man who drives because driven. To the familiar types, add situations familiar but never wearisome and we have appeal in any language. Whimsical fate changes George and his life in the happenstance of a music hall show he attends inadvertently. Fate's instrument is a hypnotist, played by Alan Badel with a fine feeling for sense mixed with nonsense, creating a believably bravura character known to vaude- vill the world over. Badel asks the audience "will any gentleman. . . .?" And he chooses and uses George. By not completely "de-pixieizing" him, he gives to George the per- sonality which creates the ensuing— and always welcome— comedy: now George becomes the adventurer, bold and brazen with rebellion against his middle-class boredom, his wife, his mother-in-law, his bank boss, and suddenly and strangely seething with ardor for new ways and new women. Wound in all of this is George's penchant, while in these spells, for taking money— this in Britain, too, is serious, and most serious when one is a bank clerk— and the windup, with large strokes of slapstick, has George restored to sanity and saved from consequences of the short but full life by the arrival of the hypnotist. That bearded rascal now uses his spell to tame a vindictive bank superintendent. Supporting players all do well by their leading people, and produc- tion also is sustained by excellent camera, color and directorial work. Hamilton G. Inglis made this for Associated British, and Michael Anderson directed from Vernon Sylvaine's screenplay. Running time, 84 minutes. General classification. September release. CORNER Q A, WHICH SEATS LOOK BEST IN RECEIPTS? Griggs "Push-B'ick" Chairs from RCA! Comfort brings 'em in and brings 'em back . . . the kind of theatre-seating comfort and conve- nience only this genuine, original "Push-Back" Chair can offer. Patrons simply push back slightly — never have to stand — as others enter or leave without fuss or stumble. It's easier to reach concessions more fre- quently, so concession profits curve right up. Trim-looking Griggs "Push- Back" Chairs from RCA make a smarter house . . . with a wide choice of colors for end and center standards as well as upholstery. Retraction mechanisms are the smoothest patrons ever enjoyed . . . and stay that way. Enclosures protect all moving parts. You can remove seats for thorough cleaning . . . interchange chairs on standards to equalize wear. Q Who has the Facts on Griggs "Push-Back" Chairs from RCA? A. Your local independent RCA Theatre Supply Dealer can show you every feature attraction of Griggs "Push-Back" Chairs from RCA. He has an attractive financing proposi- tion, too ... to put seats of earning in your house now. RADIO CORPORATION of AMERICA THEATRE EQUIPMENT CAMDEN, N. J. 10 Motion Picture Daily Tuesday, October 4, 1955 Awards (Continued from page 1) '"told us they thought this price emi- nently fair. It was made possible only by the enormous print order. The first print order is for 35,000,000 ballots, and the printer has been in- structed to hold his plant in readi- ness to increase the number as soon as National Screen has received enough orders to indicate the number that will be finally necessary. Distribution After Oct. 15 'The public ballot, of course, can- not be distributed to exhibitors until some time after Oct. 15. That is the deadline for receipt of the third nominating ballots from exhibitors. We must allow a few days for com- pilation of these nominating ballots and several more for the printing of the public ballot, so I don't look for distribution of the public ballot to theatres before Nov. 1." Lord Circuit Leases Loew's Poli, Norwich HARTFORD, Oct. 3.-Lord's Cir- cuit, owners and operators of theatres in Eastern Connecticut, will take over the deluxe Loew's Poli, Norwich, ef- fective on Oct. 14, under a sub-lease from Loew's Theatres, Inc. The building was erected in 1949 by Rerkman Rros., of Norwich, and leased for 20 years to Loew's. Ed Lord, head of the Lord inter- ests, intends to continue a first-run policy. He will change name of the theatre. Joseph S. Royle, Poli manager, is expected to assume a post in another Poli-New England Theatres division town. Levin Sets Meets In Chi., Coast Jack H. Levin, president of Cer- tified Reports, has left here for an extended trip across the nation which will be highlighted by a series of regional meetings. The first in the series will be held in Chicago, with representatives of the Midwest and Central divisions attending, while the second will be held in Hollywood with Certified Re- ports' Coast and Northwest divisions. One of the main features is to set up plans for a Fall study of the effect of the nation's 1955 rise in the young adult dolinquincy and its resultant ef- fect upon front-theatre personnel. Co-Production Deal Involving Industries Of Six Countries Proposed by Kawakita From THE DAILY Bureau HOLLYWOOD, Oct. 3.— A co-production deal involving six countries was proposed by Nagamasa Kawakita, managing director of Toho Co., Ltd., prior to his return to Tokyo following the Academy of Motion Picture Arts and Sciences membership screening of the Toho production "Samurai," filmed in Eastman color and wide-screen. Kawakita disclosed plans for a top-budget film to be titled "Jealousy," with two-reel conceptions of that emotion to be produced by his own Toho and by companies in the U.S., England, Italy, France and Germany. Each production company would utilize its country's top directorial, acting and production talent. The American-produced portion of "Jealousy" would be made by Homel Pictures, Inc., which is presenting "Sumurai," starring Toshiro Mifune with a commentary by William Holden, in the U.S. Kawakita's trip here was made in connection with "Samurai," which will be distributed by Fine Arts Films, Inc., with national release set for November. Shochiku Actor-Producer {Continued from page 1) at the Brown Derby and presided over by Frank P. Rosenberg. Costs, banking requirements and talent scarcity were among principal factors given emphasis in discussions which ran well into the afternoon. Producers attending, in addition to Rosenberg, were William Thomas, Jerry Rressler, William H. Wright, David Weisbart and Charles Schneer. Profit-Sharing Headache High among casting difficulties stated by various members of the pro- ducer group was the increasing ten- dency on the part of top stars to set up their own producing com- panies or, to the same general effect, to impose profit-sharing deals and controls over script, director, and even casting in some instances. It was pointed out that this has the natural result of the studios shorten- ing their player contract lists, with agents having more and more influ- ence in guiding free lance players' financial negotiations. An important problem now under- going change has to do with the de- veloping of new faces for starring roles, which was slowed down by the general abolition of "R" pictures, for- merly considered the chief source of new talent, and compensated for in some degree by television, from which field the screen is drawing a certain amount of new personnel. Bankers Are Particular The bankers' attitude, it appeared, constituted a substantial impediment to the advancement of new talent, due to the banks' insistence on a pic- ture proposed for financing having a Inp name in the cast. 1337 S. WABASH, CHICAGO «630 NINTH AVI..NIW YORK Elect McCabe, Burns To Magna Board Charles B. McCabe and James F. Burns, Jr., were elected members of the board of directors of Magna The- atre Corp., it was announced by George P. Skouras, president of the Corporation. McCabe is the publisher of the New York "Daily Mirror." Burns, is a partner of Harris Upham and Co., a member of the New York Stock Exchange. Report Hyman {Continued from page 1) made about a week ago," he added. However, a spokesman for Para- mount said that the deal had not gone beyond the talking stage. From other sources, it was said that involved in the negotiations were Pine-Thomas productions released by Paramount. A spokesman for Universal also said that the deal still is in the stage of negotiations. He went on to say that some of the pictures involved are old Universal releases made by inde- pendents. Neither Hyman, nor other Asso- ciated executives, could be reached yesterday for further comment. AFM Position a Factor A spokesman for the AFM stated that probably the difficulty with As- sociated stems from AFM's position that it should receive five per cent of the gross cost of the music sound track as a royalty for films played on TV, a position taken in 1950. Brandt Heads New Conn. Corporation HARTFORD, Oct. 3. - Harry Rrandt, New York theatre circuit ex- cutive, is listed as president of Bran- mill Theatre Corp., a new Connecti- cut corporation, which has filed in- corporation papers with the Secretary of State's office here. Firm, with offices at 61 Atlantic St., Stamford, lists subscribed capital, $1,000; paid in cash, $1,000; presi- dent, Brandt; Melvin Miller, vice- president and treasurer; George Gold- son, secretary; Claire Miller, assistant secretary, all of New York; directors, Brandt, Richard Brandt, Melvin Miller and Claire Miller, all of New York. Coast Charities Drive To Start on Oct. 12 HOLLYWOOD, Oct. 3.-The Mo- tion Picture Permanent Charities Committee will launch its 1956 in- dustry-wide campaign on Oct. 12, with the goal of enrolling 100 per cent of the 24,000 donors working in Hollywood. Walter Pidgeon, MPPC chairman, stated that he expects to equal or better the $1,100,000 total of last year. {Continued from page 1) well in other nations overseas. Kido reported that his company is at the present time build- ing eight more theatres, three of which will specialize in the exhibition of foreign films. Shochiku is also erecting a building in Tokyo, he said, which will be "an amusement center. ' He said that many of the new thea- tres, especially those set to exhibit foreign films, will have a theatre in the basement, in order to present Japanese and foreign films simultane- ously and to "meet expenses." Has Deal with RKO Pathe The Shochiku president revealed that his company entered into a co- production deal with RKO Pathe while he was in Paris. Arnold M. Picker, UA vice-president in charge of foreign distribution, who sat in on the press conference, said that UA and Shochiku also have a co-produc- tion deal pending. The finding of a good script will determine the start, of the deal. Kido, commenting on the U. S. ma- jor producer objections to the Jap- anese Motion Picture Code of Ethics Committee (EIRIN), said that it is his understanding that the American objections are based on "certain left wing committee members" and "that the committee is too much under the thumb of the domestic film industry and that the members therefore are severe on foreign competition." Wants All Films Reviewed In his opinion, Kido said, the board should review all films, native and foreign, "as they see it." If the pro- ducer-distributor of the film is not satisfied with the committee decision, then an appeal board, made up of both foreign and Japanese members, should review the decision, he said. "Left wing elements in Japan are al- ways looking for controversy in films in order to stir up dissension," Kido said, citing "Blackboard Jungle" and "House of Bamboo." 16mm. Witnesses {Continued from page 1) man, Bernard Lowenthal, Abe Lan- dow, Brig. Gen. David Sarnoff, Rich- ard S. Salant, J. Harris, Eliot Hyman, Milford Fenster and Edward Sargoy. It is understood that General Sarn- off, who already has supplied a de- position in the case, will not be called immediately. MITCHELL MAY, Jr. CO., INC. INSURANCE • Specializing in requirements of the Motion Picture Industry 75 Maiden Lane, New York 3720 W. 6th St., Los Angeles Tuesday, October 4, 1955 Motion Picture Daily TOA Meet Australian Theatres (Continued from page 1) film rental issues more thoroughly than the forums. The TOA board, chairmaned by Walter Reade, Jr., also will probe such industry affairs as arbitration, the 16mm. anti-trust suit, the results of meetings with distribution and the naming of the 1956 TOA president. Tomorrow will see the first annual meeting of Exhibitors Film Financial Group, Inc., stockholders since the TOA-sponsored investment group was formed following the 1954 conclave of the exhibitor organization in Chi- cago. The results and progress made by EFFG will be thoroughly looked into. It was reported in Motion Pic- tube Daily, that since EFFG starting selling stock at $100 per share, only $179,000 worth of stock had been sold as of Sept. 12. EFFG subscribers at present do not include any di- vorced circuits. Finance Group to Meet The TOA finance committee, headed by Mitchell Wolfson, also will meet tomorrow. On Wednesday, registration day for delegates, the TOA board of direc- tors and executive committee meet. E. D. Martin, TOA president, will render his report. Others to be made will include the treasurer's report, finance committee report, nominating committee report and a field report by George Gaughan. On Thursday, the TOA 1955 meet officially opens with Wolfson making the keynote address. Slated to speak also during the opening meeting are Elmer C. Rhoden, on the COMPO Audience Awards, and Alfred Starr, on subscription television. In the afternoon, Y. Frank Freeman, vice- president of Paramount Pictures, will conduct a production seminar. Committee Reports Friday The chairman of the various TOA standing committees will render their reports on the convention floor on Friday morning while the afternoon will be devoted to an advertising and promotion seminar. On Saturday, the two forums, drive-in and conventional theatres, will be held with trade practices, film rentals, operation discussions, conces- sions, equipment advertising and pro- motion talks taking place. In the late afternoon there will also be a "speak your mind session." A continuation of the Saturday agenda and any unfinished business will take place on Sunday. E. J. Smith, Jr. (Continued from page 1) has been associated for the past 24 years. He joined RKO in 1931 in the sales control department. During World War II he served with the U. S. Army Pictorial Service, follow- ing which lie rejoined RKO as assis- tant secretary and assistant treasurer. He will join the Allied Artists' foreign subsidiary in mid-October, leaving shortly thereafter for London where he will make his permanent headquarters. ( Continued fi who arrived here from London last Friday accompanied by Mrs. Evans, will be in New York about two weeks before leaving for Hollywood on his return to Australia. With trade press representatives, Evans was the guest of Capt. Harold Auten of Bushkill, Pa., American representative of G. U. T., at a luncheon at the Lotos Club yesterday. Evans said the good news from Australia is not limited to his com- pany's theatres but is common to all operations Down Under. The entire nation's economy is in healthy state, he reported, endowing business men with confidence that the current pros- perous conditions will continue for some time without change. Not only is business good, Evans said, but theatre operators in Aus- tralia adjusted admission prices up- ward last year— although not in the same proportion as wages and other costs had increased— and there is no product shortage. "Getting the new pictures through the city first runs is our main prob- lem," he observed. Cites a Sydney Theatre By way of example, he reported that G.U.T.'s State Theatre in Sydney, which formerly averaged two and one-half week runs per picture, us- ing about 20 pictures per year, now has an average run of seven weeks and uses only seven films a year. G.U.T., with Hoyt's Theatres, in which 20th Century-Fox has a large interest; the J. C. Williamson stage interests, two Melbourne newspapers and Electronic Industries, has been licensed by the Canberra Government to operate what will probably be Australia's first television station. Evans guessed that it might be in operation by late next year or early in 1957. Programming, he said, al- ready has the television licensees wor- ried. "We have no native program sources," Evans observed, "yet the Government has indicated we will om page 1 ) be expected to provide anywhere from 35 to 49 hours of programming weekly at the outset. It will take some doing, even with film. And il we don't provide good entertainment, we will be subject to accusations as theatre operators of holding television back," he lamented. Another problem in getting televi- sion started in Australia, and there are many, Evans said, is equipment. The licensees will not be permitted to spend dollars for American equip- ment and, if they buy British, the deliveries will be subject to delay. Also, the great distances which sep- arate centers of population in Austra- lia will make network TV economi- cally impossible. Each city will have to have its own TV system, Evans pointed out. Drive-ins are becoming profitable operations in Australia's larger met- ropolitan areas and are on the in- crease, he reported. There is room for new theatres in Australia but building costs are "prohibitive" and in the important provinces licenses must be obtained from the government on a showing that the planned new building is needed before construction can be begun. Concession Business Profitable Concession business is an important item of theatre operation there, as everywhere else today, Evans said. Interestingly, small items comparable to our soft drinks and individual candy bars do not account for much of the sales in Australian theatres. The big sellers are half-pound boxes of chocolates, priced at about 70 cents each, he said. Concessionaires operate the stands for the exhibitors. Evans, representing Norman Rydge, G. U. T. head, will be host to foreign department executives of American distribution companies at a dinner at the Lotos Club Friday night. Ralph Hetzel, Motion Picture Asso- ciation vice-president, is scheduled to preside in the absence of Eric John- ston, MPAA president. Mole-Richardson to Expand in Australia By WILLIAM PAY LONDON, Oct. 3.-Mole-Richard- son Ltd., designers and manufactur- ers of motion picture electrical equip- ment, will open a branch in Mel- bourne, Australia, Sir Arthur Jarratt, chairman, told the company's first convention of home and overseas rep- resentatives here. The new company in Australia, said Sir Arthur, would not only pro- vide lighting equipment to the film production industry and television studios there, but would also provide a service to producers on location in the Antipodes. He explained that the British Mole- Richardson company was of Ameri- can origin but had been bought for Britain with dollars at a time when dollars were difficult to obtain. 8-Year High MGM Now Has 51 Writers on 41 Pictures Refrigeration Show In A.C. Nov. 28 Equipment for the amusement in- dustry will be one of the features of the Ninth Air Conditioning & Re- frigeration Industry Exposition to be held at Atlantic City, Nov. 28 to Dec. 1. The show, the first to be held in the East since 1949, will have hun- dreds of new pieces of equipment for places of amusement, the manage- ment announced. Air conditioning of all types, as well as refrigeration for the sale of food, will be prominently displayed. The exposition, which is expected to be the largest in its history, will have on demonstration 6,000 pieces of equipment and parts, valued at almost $3,000,000. A force of some 3,000 experts will be on hand to answer visitors' questions. Dore Schary From THE DAILY Bureau HOLLYWOOD, Oct. 3.-M-G-M's roster of top writing talent is at an eight-year high, with 51 writers cur- rently at work on 41 major pictures, or under con- tract for future com mitments, Dore Schary, vie e-president in charge of the studio, an- nounced here today. This product represents the greatest budget e x p e n d i ture ever allotted to a group of big- scale films, he added. The company began its 1955-56 fiscal year on Sept. 1, with over-all creative manpower at peak level for recent years, Schary continued. He went on to say that ten pictures are completed and in various stages of editing and scoring, and six are in current release. This product, he ex- plained, constitutes M-G-M's releases into the spring and summer of 1956. Three in Work In the past three weeks, three pro- ductions have been started. They are "The Swan," which went into production this week in Asheville, N. C, produced by Schary and directed by Charles Vido, and star- ring Grace Kelly, Alec Guinness and Louis Jourdan; "Fearful Decision," produced by Nicholas Nayfack, di- rected by Alex Segal, and starring Glenn Ford and Donna Reed, and "Gaby," produced by Edwin H. Knopf, directed by Curtis Bernhardt, and starring Leslie Caron and John Kerr. Roxy Pre-Premiere Tonight of 'Gold' A "gala" pre-premiere celebration will introduce 20th Century-Fox's "Seven Cities of Gold" to New York audiences when the . CinemaScope drama of the founding of the Cali- fornia missions by Father Junipero Serra is given a Hollywood-styled preview tonight at the Roxy Theatre before stars of show business . and prominent guests. The preview of the drama, star- ring Richard Egan, Anthony Quinn, Michael Rennie, Jeffrey Hunter and Rita Moreno, will precede by three days Friday's official opening of the Robert D.' Webb-Barbara McLean production. The special, advance showing will combine the elements of a full-scale world premiere. Clifford Odets author of "THE COUNTRY GIRL" says this about THE KNIFE Winner Of The Silver Lion Of St. Mark ONLY AMERICAN MOTION PICTURE TO WIN AN AWARD AT THE 1955 VENICE INTERNATIONAL FILM FESTIVAL! ? ? As the author of 'Golden Boy' and 'Country Girl' I am deeply impressed by the powerful motion picture you have made of my stage play, 'THE BIG KNIFE' It has a fierce excitement comparable in recent pictures only to an 'On the Waterfront'. 99 THE ASSOCIATES AND ALDRICH presents "THE BIG KNIFE",arr,„JACK PALANCE- IDA LUPINC WENDELL COREY-JEAN HAGEN • ROD STEIGER with ILKA CHASE • EVERETT SLOAN E and MISS SHELLEY WINTERS as Dixie Evans Adapted for the screen by James Poe • From the stage play by CLIFFORD ODETS Produced and Directed by ROBERT ALDRICH VOL. 78. NO. 67 MOTION PICTURE DAILY NEW YORK, U. S. A., WEDNESDAY, OCTOBER 5, 1955 TEN CENTS Kickoff Tomorrow Conjecture Is Rife on Issues Facing TOA Stand on Gov't Control Expected to Be Taken From THE DAILY Bureau LOS ANGELES, Oct. 4.-The stage is set here for the annual convention of the Theatre Owners of America which will be opened at the Biltmore Hotel on Thursday with Mitchell Wolfson of Miami delivering the key- note address. The first stockholders meeting of the Exhibitors Film Financial Group was held this morning. No official statement was issued following the session from either Samuel Pinanski or Pat McGee, under whose direction the conclave was held. As in the past, there was plenty (Continued on page 7) Distributors Halt Film Excerpts for U.K. Commercial TV By WILLIAM PAY LONDON, Oct. 4.-The Kinemato- graph Renters' Society has imposed a temporary ban on the supply of excerpts of films for the commercial television service. This decision has been taken, said Sir David Griffiths, president of the K.R.S., because of the lack of supervision in the selec- tion of the excerpts. TV program contractors were in- (Continued on page 2) | CinemaScope Now in 3,000 Drive-ins Twentieth Century-Fox reports that as of Sept. 17, 3,000 of the estimated 4,462 outdoor theatres in the United States and Canada had equipped to offer CinemaScope productions. The company statistics show that 15,717 drive-in and conventional the- atres in the domestic market have ij been equipped for the wide screen medium bringing the global installa- tion total to 27,467 theatres. Already 40% Ahead of Last Year $30,000,000 Foreign Cross Billings Coal for 1956 Set by United Artists By LESTER DINOFF United Artists has set a goal of close to $30,000,000 in gross foreign billings for 1956, according to Arnold M. Picker, UA vice-president in charge of foreign distribution, who yesterday disclosed that during the 35-week period beginning last Revive Global company's & eign billings W • ~W~h W have increased License Flan ^ Per cent in comparison to the previous fiscal year's fig- ures. Picker, recently eluded third UA over- seas sales con- vention, stated at a trade press conference at the UA home office that the company's for- eign gross by the end of November should reach $20,000,000 of the anti- cipated $50,000,000 total gross of the company. "UA has increased its sales in each ( Continued on page 4 ) A new effort to formulate a global pattern for the allocation of foreign licenses may take place when Eric Johnston, president of the Motion Picture Export Association, returns from abroad, it was indicated here yesterday by Arnold M. Picker, United Artists vice-president in charge of foreign distribution. Picker expressed himself as in favor of such a worldwide allocation plan as it "would end all arguments and (Continued on page 4) who con- th e Arnold Picker 'Dolls' Bow Receipts To Rogers Hospital The entire receipts from the re- served-seat world premiere of Samuel Goldwyn's "Guys and Dolls" at the Capitol Theatre here, on the night of Nov. 3, will go to the Will Rogers Memorial Hospital and Tuberculosis Research Laboratories, according to announcement by Howard Dietz, vice-president of Loew's, Inc., dis- tributors of the picture. Samuel Gold- wyn, the producer, and Joseph R. Vogel, president of Loew's Theatres, have agreed that not one cent of ex- penses will be deducted. Eugene Picker, vice-president of [Continued on page 6) See Record Turnout For Pioneers Affair A record turnout is expected for the 17th annual Showmanship Dinner of the Motion Picture Pioneers which will salute Herman Robbins, chair- man of tire board of National Screen Service, as "Pioneer of the Year" on Nov. 4 at the Waldorf Astoria Hotel here, according to Ned E. Depinet, general chairman of the affair. The entertainment committee un- ( Continued on page 4 ) Thedford to S.F. For FWC; Runte To Evergreen Post S fecial to THE DAILY SEATTLE, Oct. 4. - William H. Thedford, president of Evergreen Theatres, has been promoted to divi- sion manager of Fox West Coast Northern California division, which operates 44 theatres in Northern Cali- fornia and Nevada. He will move his headquarters from Seattle to San Francisco, but will continue to also serve as presi- dent of Evergreen which operates 24 theatres in Washington and Oregon. Fox West Coast and Evergreen ire divisions of National Theatres, the nation's largest chain. To complete the shuffle, James Runte, who has been Northern Cali- fornia division manager for Fox Wesl Coast, in San Francisco, will return to Seattle to head up Evergreen operations here as division manager. Runte has been associated with the company, including a tour of duty in Southern California, for over 20 years. 16mm. Testimony TV-Film Price Too High, Says CBS Executive Van Volkenburg Cites Rising Cost to Web From THE DAILY Bureau HOLLYWOOD, Oct. 4.-J. L. Van Volkenburg, president, CBS Televi- sion, the first government witness in the 16mm. conspiracy trial, today testified his company had opened negotiations with RKO Pictures and United World Films for the purchase of feature pictures during the 194S- 51 period, but did not buy any be- cause the price was too high. Questioned as to prices being paid for feature pictures for television use (Continued on page 2) Doctor Frayne Says Wide Screen Media Continue to Increase Special to THE DAILY LAKE PLACID, N. Y., Oct. 4.- General agreement in the industry on the desirability of larger negative pic- ture area was noted yesterday by Dr. John G. Frayne of Westrex, president of the Society of Motion Picture and Television Engineers. In his remarks to delegates attending the Society's 78th convention here Doctor Frayne stated that "the proponents of the ( Continued on page 4 ) MP A Sales Heads to Name New Chairman A new chairman of the sales man- agers committee of the Motion Pic- ture Association of America is slated to be selected at the group's next meeting, a date for which has yet to be set. The sales managers committee was supposed to have met today, but a last-minute hitch caused a delay. Morey Goldstein of Allied Artists, the present chairman of the committee, is due to step down in December under the group's practice of rotating the chairmanship. 2 Motion Picture Daily Wednesday, October 5, 1955 PERSONAL MENTION SPYROS P. SKOURAS, president of 20th Century-Fox, is scheduled to return to New York from Europe on Sunday. Darryl F. Zanuck, vice- president in charge of production, may accompany him. • Dore Schary, M-G-M vice-presi- dent and studio head, is due in New- York from the Coast on Oct. 22, following a stopover in Chicago. • F. J. A. McCarthy, Universal Pic- tures Southern and Canadian sales manager, will leave New York today for Cincinnati. • Nat Levy, RKO Radio Eastern- Southern division sales manager, left here yesterday for Charlotte. • William Brenner, National Screen Service vice-president, left here last night for London via B.O.A.C. Marcell Hellman, producer, left here last night for London via B.O.A.C. Ben Thau, M-G-M studio execu- tive, arrived in New York yesterday from the Coast. Utah Drive-in Seeks Salt Lake City Lyric SALT LAKE CITY, Oct. 4.-Nego- tiations for the sale of the lease on the Lyric Theatre here to the Utah Drive-in Corp., are reported to be close to consummation now between Joseph Rosenfield of Spokane, presi- dent of Favorite Amusement Corp., the present operator of the Lyric, and Robert Benton, general manager of Sero, parent company of the outdoor theatre organization. Sale of the Lyric would narrow the Salt Lake first-run situation to three: Sero, which has the Gem and five drive-ins; Fox Intermountain, which recently acquired Lawrence Theatres, and Intermountain Thea- tres, Inc., affiliate of United Para- mount. Abe Smith, 59 Funeral services were held yester- day for Abe Smith, St. John manager for M-G-M films of Canada, Ltd., who died from a heart attack at his home at the weekend. Born in New York City 59 years ago, Smith en- tered the business with Famous Play- ers circuit in Canada, joining Regal Films of Canada as St. John manager in 1923, and continuing the same post when the company was taken over by M-G-M in 1947. Lantz Named Figaro Executive Vice-Pres. UK Video Robert Lantz, head of the New York artists' management corpora- tion that bears his name, has been appointed executive vice-president of Figaro, Inc., in charge of pro- duction for the i n d e p endent motion picture, play and tele- vision produc- ing company of which Joseph L. Mankiewicz is president. Lantz, who also will join Figaro's board o f directors, will assume his his executive functions with the com- pany on Nov. 1 in a major move de- signed to enlarge Figaro production activities in the stage, screen and television fields. Figaro produced "The Barefoot Contessa" last year for United Artists release. Mankiewicz wrote and di- rected the picture. The production company also has a commitment to turn out four pictures in the next three years for United Artists release. Robert Lantz 16mm. Testimony ( Continued from page 1 ) then and now, Van Volkenburg said $150 to $300 had been paid for "six or seven runs" of such features in 1948, and revealed that the network might pay "up to $10,000" for the equivalent product today. The in- crease in number of stations to 453, he said, accounts for the increase in the price television can pay. Van Volkenburg said CBS had ne- gotiated with RKO for its feature backlog, after hearing rumors that it could be had, but the price was too high and negotiations did not progress far. Similar experience was had with United World, he said, although CBS did buy some cartoon shorts from that company. When defense counsel asked Van Volkenburg whether he had been re- fused product by defendant com- panies outrightly he said no. It then came out that he had not sought to buy from defendant com- panies during the past five years and Judge Leon Yankwich asked him why not. He said he had "understood" they would not sell to television and the court asked where he got that understanding. When the witness said he guessed he had picked it up from reading trade journals, the court said, "I thought so." Van Volkenburg was followed on the stand by Bernard Lowenthal, 16mm exhibitor who supplies films to Miami Beach hotels, who said he had been serviced mainly by Ideal Films, Inc., and Stevens Films, Inc., ( Continued from page 1 ) formed earlier this year that the pro- vision of film material was an indus- try matter to be settled at K.R.S. level. No official approach, however, was made by the television companies to the Society. However, individual companies were approached and some jumped on the commercial TV bandwagon. But the excerpts were often inex- pertly presented and several com- panies complained that unless there was more supervision the result was likely to do more harm than good. 20th-century Fox, in fact, withdrew permission for the televising of ex- tracts from "Such Men Are Danger- ous." The industry aim now is to formu- late some method of control of these excerpts and agree an overall policy toward TV generally. A meeting to this end has been fixed between the K.R.S., Cinematograph Exhibitors Ass'n and British Film Producers Ass'n for Oct. 6. This meeting will also discuss the B.B.C.'s proposals for a revival of "Current Release," a program consisting of excerpts of films about to go out on release. The B.B.C. has lately co-operated closely with the industry on the televising of excerpts. A program on the work of Stanley Kramer, will, for instance, be televised on Oct. 3. Extracts from four Columbia pictures will be seen: "The Four Poster," "Member of the Wedding," "5,000 Fingers of Dr. T" and "The Happy Time." Industry opinion is inclined toward co-operation with the B.B.C. by vir- tue of its far greater circulation than the newly-formed commercial TV service. The K.R.S. action, however, is seen as only a temporary measure. Hargette Named Col. Atlanta Branch Head Special to THE DAILY ATLANTA, Oct. 4.-Paul Hargette, Columbia Pictures branch manager in Jacksonville, Fla., has been ap- pointed branch manager here, suc- ceeding George Roscoe, who has been named sales manager at the Atlanta office of the film company. Martin Kutner, film salesman in Washington, has been named td suc- ceed Hargette as Jacksonville branch manager. both of which concerns had notified him they could not supply Columbia and Universal pictures because ex- hibitors of 35mm films had com- plained. This witness had difficulty in remembering names and dates. Harry Roman and Abe Landow, also 16mm exhibitors, testified they had been forced to give up their business enterprises due to lack of product. Treasury Dept. Is Silent on Changes In Excise Tax Setup From THE DAILY Bureau WASHINGTON, Oct. 4. - The Treasury Department told Congress it was not yet ready to make any recommendations for changes in the administrative or technical aspects of the excise tax structure. This word was given by Dan Throop Smith, assistant to the Secre- tary of the Treasury, as a House Ways and Means Subcommittee opened two weeks of hearings on the subject. The subcommittee has ruled out any consideration of changes in excise tax rates, holding that this is a subject for the full committee to consider. Smith said the Treasury is study- ing numerous technical and adminis- trative problems but declared thar Treasury studies are not yet complete. Chi. Hearing Opens On 'Game of Love* From THE DAILY Bureau CHICAGO, Oct. 4.-Chicago today became a focal point in the matter of film censorship, when a hearing was started in the Federal Court on an action brought by Times Film Corp. seeking a basic court test of the constitutionality of the censor- ship system in Chicago governing the showing of motion pictures. The film in question, "The Game of Love," was turned down as "ob- scene and immoral" when it was shown to the censor board of Chi- cago in May of 1955. Mayor Rich- ard J. Daley, who sustained the de- cision of the censor board, in June, 1955, denied a later appeal to have the picture shown. William C. Shelton, who is a vice- president of the distributor, Times Film Corp., as the only witness at the hearing before master David Shipman, to whom Judge J. Samuel Perry delegated the case, offered published reviews from many cities commending the film. Shelton took the stand that the ordinance denying a permit to show the film is uncon- stitutional. ;^your^i^'ng$ > Three Channel interlock projection > 16, 17 16 mm interlock projection CUTTING & STORAGE ROOMS THEATRE SERVICE, INC. 619 W. 54th St. • N Y 1 9 - JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gufl H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor. Telephone HOllywood 7-2145; Chicago Bureau, 120 South LaSalle Street, l.'rben Farley, Advertising Representative, Telephone Financial 6-3074; Washington, J A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo T. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 1938. at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10(t. TENDER TRAP: "What Every Girl Sets For Every Man !" HIGHEST RATING OF ALL TIME! Yes, in all the years that FILM RESEARCH SURVEYS has polled audiences, "THE TENDER TRAP" at Loew's Lexington Theatre, N.Y. Preview last week topped every picture in history. It was a repetition of the sensational audience Preview in California. The news of this GREAT attraction is spreading like wild- fire through the industry. ACT FAST! THIS IS MONEY! HERE'S WHAT ITS ABOUT! Come into Frankie's love-nest-bachelor-apartment. Through these portals pass the most gorgeous and seductive models and career girls in naughty New York. And just when the confident bachelor thinks he's got the perfect set-up, along comes the most-innocent-of- them-all to set the tender trap! Bait your box-office with this big-time bonanza entertainment! (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) FRANKIE! On the cover of Time and Look Magazines, he's the hottest name in films today and here's a perfect show for his mil- lions of fans! DEBBIE! She's an authority on the tender trap. Debbie's headline ro- mance makes her the sure-fire- want-to-see star of the year! 4 Motion Picture Daily Wednesday, October 5, 1955 Dr. Frayne (Continued from page 1) newer wide screen processes also claim that a larger picture positive an a adds to the quality of the image as projected on the large screen." In a brief resume of the technical status of the industry today, Doctor Frayne observed that the number of w ide screen motion picture processes is still on the increase "with no out- ward sign as yet of any attempt or even desire at standardization or com- patibility between them." In the field of sound he sees a renewed use of stereophonic with Cinerama, Todd- AO and the new improved Cinema- Scope all using five loudspeakers be- hind the screen. Says 35mm. Will Stay The innovations of today, however, do not mean the end of the 35mm medium, Doctor Frayne explained. Such innovations," he noted, "are pre- sently planned for road showing or very special large city installations. The great bulk of theatre entertain- ment films is going out on 35mm film and will probably continue to do so for the forseeable future." SMPTE Elections Are Announced To Copyright Ballots To assure the integrity of the Audi- ence Awards election, Robert W. Coyne, special counsel for COMPO, announced yesterday that the public ballot to be used in the voting from Nov. 17 to 27 will be copyrighted. LAKE PLACID, Oct. 4.-Results of the 1955 national election of the Society of Motion Picture and Tele- vision Engineers were announced today by Dr. John G. Frayne, presi- dent of the Society at the 78th con- venton here. Dr. Frayne last year was elected for a two-year term. Unopposed for re-election as finan- cial vice-president, engineering vice- president and treasurer were John W. Servies of National Theater Supply, New York City; Axel G. Jensen of Bell Telephone Laboratories, Murray Hill, N. J., and George W. Colbum of G. W. Colbum Laboratories, Chicago. Also elected for two-year terms as governors of the Society were Frank N. Gillette of General Precision Labo- ratories, New York City; Garland C. Misener of Ansco, Binghamton, N.Y.; Richard O. Painter of General Motors Proving Grounds, Milford, Mich.; Reid H. Ray of Reid H. Ray Film Industries, St. Paul; Lorin D. Grig- non of 20th Century-Fox, Hollywood, and Ralph E. Lovell of National Broadcasting Co., Hollywood. Dr. Frayne also announced that the board of governors accepted the resignation of Edward S. Seeley of Altec Lansing, Hollywood, as secre- tary and appointed Wilton R. Holm of DuPont, Parlin, N.J., to fill the remainder of his term. Holm has re- cently been active in the work of engineering committees of the society. WARNER BROS! TRADE SHOWINGS OCT. 11 STARRING JACK PALANCE SHELLEY WINTERS Also Starring LORI NELSON LEE MARVIN -GONZALEZ GONZALEZ Print by TECHNICOLOR -Written byW. R. BURNETT- Produced by WILLIS GOLDBECK- Directed by STUART HEISLER in Cinemascope and WarnerColor ALBANY 20th (tntur, f rJt Screening Room lOS2iwoy - 2.00 f.M. ATLANTA 20th Century-Tor Screening loom l»7 Kclton Si IW. ' 3 00 P M. BOSTON 20rh Century For Screening loom llil.or - 2 00PM BUFFALO Motion Piel Op«fotori Holl 4U Pearl Si ■ I 00 P M CHARLOTTE 70th Century fof Srreening loom MIS ChurrhSl • 2 00PM CHICAGO Worner Screening loom IW7Se WoboihAee. - 1 30 PM CINCINNATI HO Poloce In Scieening loom 12 ( Mitt • 1.00 PM. CLEVELAND 20rh Century For Screening loom 221° Porno t.< - 2 00 PM DALLAS 20th Century For Screening loom UOIWoooSt - 200PM DENVER Ofotn Theotre 2 00PM DES MOINES TOtti Century f oi Screening loom I M0 ifcfjh *,t • I24SPM DETROIT Film trchonge Screening Room 2310 Con Ave. • 2:00 P.M. INDIANAPOLIS 20th CentutyFor Scieening Room 326 Mo. IllinoilSI. • 100 P.M. JACKSONVILLE Florida Theatre Bid g Sr. Rm. 121 [. Fourth St. • 2 00 P.M. KANSAS CITY 70th Cenlury-Foi Screening Room l720 WyandolleSl • 10 30 AM. LOS ANGELES 20th Cenlufy-For Screening Room 1670 W 20lhSt. • 7 00 P M. MEMPHIS 70th CenturyFor Screening Room 1S1 Vance Ave • 3 00 PM. MILWAUKEE Warner Theotle Srreening Room 712 W. Wiitoniin Ave. ■ 2 00 P M. MINNEAPOLIS 20th Century for Srreening Room 101 SCume Are. North '2 00 PM NEW HAVEN Worner Iheotie Pioierlion Room 70 College it ' I 30 P.M. NEW ORLEANS 20th CenturyFor Srreening Room 200 So liberty St • 2 00 P M. NEW YORK Home Office 321 W. 44th SI. ■ 2:15 P.M. OKLAHOMA 20th Century-Fox Screening Room lONorlhLeeSI ' 10 00 A.M. OMAHA 20th CenturyFor Scceening Room I S02 Davenport SI. • 1 30 P.M. PHILADELPHIA Univettal Screening Room 2S1 Ho. l3lhSt. • 2 00 P.M. PITTSBURGH RK0 Screening Room 181 1 Blvd of Alliei ■ 1 30 P.M. PORTLAND Slot Sr. Rm. 92SK. W. 19lhAve. • 2 00 P.M. SALT LAKE CITY 20th Cenlucy-Foi Screening Room 3l6Eoil III South - 1 00 P.M. SAN FRANCISCO Republic Scieening Room 221 Golden Gale Ave. - 1 30 P.M. SEATTLE Venelioa Theatre ISth Ave. t E. Pine St. • 2 P.M. ST. LOUIS S renco Screening Room 3143 Olive St. • 100 P.M. WASHINGTON Warnel Theatre Building l3lhtF.SU.N W. - 10 30 AM. Picker Sees Drive-in Growth Overseas Within the next five years, the mo- tion picture industry will see "a boom" in drive-in theatre construc- tion in the foreign field, Arnold M. Picker, United Artists vice-president in charge of foreign distribution opin- ionated here yesterday. The growth of the outdoor theatres, already under way in Australia, South Africa, Central Africa, Cuba and Eu- rope, will be the outcome of the in- creased production in automobiles here and abroad, Picker said. SMPTE Announces Kalmus Color Award LAKE PLACID, N. Y., Oct. 4. - A new industry award for technical contributions to color motion, pictures was announced tonight by Dr. John G. Frayne, President of the Society of Motion Picture and Television En- gineers. Culminating the awards ses- sion of the Society's 78th conven- tion here. Doctor Frayne reported that the new award, to be called the Dr. Herbert T. Kalmus Gold Medal Award, would be presented first in 1956. The session tonight was the occa- sion for presentation of the Society's 1955 awards. Among those honored were Dr. Elmer W. Engstrom of RCA, winner of the Progress Medal, Dr. Harry F. Olson of RCA, winner of the Samuel L. Warner Memorial Award; Rernard D. Loughlin of the Hazeltine Corp., winner of the David Sarnoff Gold Medal Award, and Richard S. O'Rrien of CRS, winner of the Journal Award. UA Abroad Allocation Plan ( Continued from page 1 ) bickering now within the industry." The present method of allocating licenses is a serious problem, he said. The UA executive pointed out that a previous MPEA committee, which was composed of Arthur Loew, Loew's International; George Welt- ner, Paramount; A. Schneider, Colum- bia, and himself, had almost reached accord on such a pattern. Picker said that under the proposed plan all the MPEA member companies had "something to lose and something to gain in the foreign market." He did not go into detail. 6,000 Attend 'Sneak' Of 'Gold' at Roxy Some 6,000 persons were in atten- dance for the advance showing last night of 20th Century-Fox's Cinema- Scope production of "Seven Cities of Gold" at the Roxy theatre here. Among those in attendance were top stars of the entertainment world, United Nations figures, state and city officials and prominent social person- nages, religious leaders and repre- sentatives of the press. The 20th-Fox film will start its regular engagement at the theatre here on Friday. ( Continued from page 1 ) of the three major foreign markets- Europe, Latin America and the Far East," Picker said. The UA vice- president reported that sales are up 104 per cent in the Philippines, 148 per cent in the United Kingdom, 31 in Spain, 78 per cent in Greece, 47 per cent in the United Kingdom, 31 per cent in Australia, 53 per cent in Chile, 72 per cent in Venezuela, 76 per cent in Uruguay, 93 per cent in Singapore, 126 per cent in Hong Kong and 102 per cent in Japan, in comparison to 1954. The three sales conventions held for the European personnel in Lon- don, for the Far East in Tokyo, and for the Latin American market in Miami, were designed to implement in detail the sales policies and in- dividual country situations for 1956- 57, Picker said. The foreign market has not yet felt the full impact of such UA "block-busters" as "Not As A Stran- ger" and "Summertime," Picker said, pointing out that these films will help UA attain its 1956 billings goal of $30,000,000. "Not As A Stranger" set an all-time high for a UA film on the Odeon circuit in Great Rritain and "Summertime" set an new rec- ord for the company in Japan, he said. Picker, who expects to go to Eu- rope in November, disclosed that Great Rritain and Continental Europe contribute 60 per cent to the UA foreign business with the Latin Amer- ican market contributing 19 per cent. In discussing theatres throughout the world, Picker said that the con- struction of new theatres is gen- erally tapering off. Pioneers Dinner {Continued from page 1) der the direction of Morton Sunshine in conjunction with the publicit> committee headed by Harold L. Dan- son, are leaving no stone unturned in their efforts to top last year's gala affair, Depinet said. Tickets for the affair can be secured from the Motion Picture Pioneers, 729 Seventh Avenue, New York 19, N. Y., at $20.00 per member. MPEA Honors Kido At Luncheon Meet Shiro Kido, president of Shochiku Co. of Japan, was guest of honor at a luncheon here yesterday at the Harvard Club tendered by the Mo- tion Picture Export Association. Ralph Hetzel, MPEA vice-president, acted as host for the occasion. Following the luncheon the MPEA convened and reportedly discussed possible Italian compensation deals. The allocation of French permits un- der the new two-year U. S.-Franco film agreement will be taken up at the next MPEA meet, it was re- ported. Meanwhile, it was learned that MPAA president Eric Johnston is due to return here from the Far East on Oct. 14 or Oct. 15. Stars See **Serem Cities of Gold" at the #fo.vf/ CELEBRITIES of Hollywood, the Broad- way stage and television were the spe- cial guests of 20th Century-Fox at a glitter- ing preview showing of "Seven Cities of Gold" in CinemaScope at New York's Roxy Theatre yesterday evening. The personalities were joined by representatives from the United Nations and important political, so- cial and civic figures and members of the press at the showing of the film topcasting Richard Egan, Anthony Quinn, Michael Ren- nie, Jeffrey Hunter and Rita Moreno. Filmed in Mexico, "Seven Cities of Gold" recounts the founding of the missions in California by Father Junipero Serra. The attraction opens Friday at the Roxy. Pictured at the right attending are, left to right: Mrs. and Mr. Charles Einfeld, vice-president of 20th Century-Fox, and Mrs. Bert Lytell, widow of the well known and long popular actor. I / Billy Talbert, captain of the American Davis Cup tennis team, and his charming wife attended the preview. Edmin Cooke and star Natalie Schaefer are shown here at a quiet moment just prior to the performance. Eileen Barton, popular singing artist, receives a kiss from Charles Coburn, beloved star of many years in films, television and on the Broadway stage, in the lobby of the Roxy. They were prominent among the veritable galaxy of celebrities which welcomed "Seven Cities of Gold." The preview of 20th Century-Fox's "Seven Cities of Gold" drew a large and enthusiastic crowd which gathered to eye the stream of prominent personages who were guests at this initial showing of 6 Motion Picture Daily Wednesday, October 5, 1955 Dolls ' (Continued from page 1) Loew's Theatres, has made an ar- rangement with the Metropolitan Mo- tion Picture Theatres Association and the ITOA, for the sale of tickets. Under the chairmanship of Gns Eys- sell, president of Rockefeller Center, a committee has been set up to pro- mote the sale of tickets through the Broadway and Downtown Brooklyn theatres, and the leading neighbor- hood circuits and independents in the Metropolitan area. Each theatre has agreed to run a 45-second trailer and display lobby posters announcing that, for the convenience of its patrons, reservation order forms will be avail- able at that theatre. The committee consists of Harry Brandt, Ernest Emerling, Emanuel Frisch, Robert Moehrie, Al Rylander and Fred Schwartz. Admission $5 and $10 Tickets will be priced at $5 and $10, with a limited number of divans at $100. Members of the Will Rogers Hos- pital "Youth Group," composed of sons of the hospital's executive com- mittee, are assuming an active role in the sale of tickets. This is the newly-organized group's first industry effort. The significant developments in television and their meaning . . . Every Monday in Television Today Right at the start of the week — through an inter- pretive new style of trade paper journalism — this concise report of the sig- nificant news and events keeps you posted quickly and easily. Television Joday Published every Mon- day in conjunction with Motion Picture Daily Television — Radio ,with Pinky Herman^ Dave Garroway GEORGE NASSER, co-owner of the General Service Studios, and Jackie Cooper were chatting on the set of the NBC-TV comedy series, "The People's Choice" when Nasser remarked: "Jackie, I seem to remember you in pictures long before you made 'Skippy'." "Sure," answered Jackie; "five years before that I appeared with Lloyd Hamilton in several two-reel comedies which were filmed for Educational Films but I'm darned if I can remember where the studio was." "Educational Studios did you say?" queried Nasser. "You wouldn't recognize the place —this used to be the Educational Lot!" . . . Heard nationally via NBC Radio since 1939, "Grand Ole Opry" will be telecast ABCoast- to-coast starting Saturday, Oct. 15, in the 8:00-9:00 P. M. slot EDST. Les Paul & Mary Ford, sensational husband-wife recording team, and Judy Lynn, "Miss Idaho" in the recent "Miss America Contest," will share guest star billing in the program which includes as regulars Minnie Pearl, Rod Brasfield, Hank Snow, Ernest & Justin Tubb, Jimmy Dickens, Louvin Brothers, Martha Carson, Carl Smith and Chet Atkins. ik ik Mayor H. Roe Bartle of Kansas City, Mo., has proclaimed Tues., Oct. 18, "Dave Garroway Day" in honor of the star of the early morning NBC-TV series "Today." Dave and his entire staff will visit K. C. where his Oct. 18 and 19 programs will originate as a special promotion stunt for the 57th annual American Royal Livestock and Horse Show. . . . The first radical step toward the adoption of automobile safety measures by the Ford Motor Co. for its 1956 models was cred- ited to the TV pogram "The CBSearch," which last year presented Cornell University's automobile safety research findings on national automotive crash injuries by Ford Motor Co. executives. In a letter to Sig Mickelson, CBS veep in charge of News and Public Affairs, R. S. McNamara, Ford veep, further stated that solutions of safety prob- lems recommended on the telecast, including safety steering wheels, safety door locks, safety rear vision mirrors and crash-padding seat belts, have been perfected and is now standard equipment in the new Fords. it it it Vet Charles McGraw, who appeared in the films "The Killers" and "The Bridges of Toko-Ri" and was featured in the Broadway produc- tions "Native Son," "Petrified Forest" and "Boy Meets Girl," will be seen as "Mike Waring" (The Falcon) when "The Adventures of the Falcon," mystery-advanture WABChiller-diller, bows in next Sunday at 10:30 p. m. TVia Channel 7. Prior to turning actor, McGraw was a well-rated middleweight with a ring record of 39 professional bouts. . . . TV producers have discovered and are utilizing the modern, well- equipped West Coast Sound Service Studios on W. 57th St. under the personal supervision of Martin Henry, who directed over 100 feature motion pictures. . . . "The Alfred E. Smith Story," which will be produced by Demby Productions, was written by the late Governor's daughter Mrs. Emily Smith Warner and Hawthorne Daniel. . . . Warren Coleman, who appeared in the Broadway productions "Porgy & Bess," "Anna Lucasta" and "Lost In The Stars," has been named prexy of Splendora Films, which plans to start shooting feature films for theatres and TV by mid-November. Films will utilize the talents of the Amer- ican Negro, but not exclusively. Men and women of all races will be depicted as part of the normal American scene. . . . it it ' it Songstress Carolyn Leigh, who wrote the clever lyrics for Max Lieb- man's NBC Spectacular, "Heidi," has been signed by the producer to ditto for "The Great Waltz" which he'll produce Sat. Nov. 5 TVia NBC. . . . Murray Benson of the Kagran Corp. will discuss character licensing and merchandising and its resultant sales impact in his talk tonight to the Young Lithographers Ass'n at the Advertising Club. . . . Robert Q. Lewis CBSubbing for vacationing Fred Allen on "What's My Line?" and proving the "Q" stands for "Quipster." . . . Bishop Sheen's "Life Is Worth Living" will preem Thurs. Oct. 13 (8:00-8:30 p. m.) over ABC- TV and sponsored for the fourth consecutive year (previously on DuMont) by Admiral Corp. . . . National Pre-Selling A STRIKING full-page ad on War- ner's "Rebel Without a Cause," starring James Dean, appears in the October issue of "Seventeen." • Shirley Jones, singing star of Rod- gers and Hammerstein's "Oklahoma!" produced in the Todd-AO system, is the subject of a fascinating person- ality story appearing in the October issue of "Family Circle." The story opens on a two-page spread that is made attention-compelling by full color photos taken on the location sets of "Oklahoma!". Harry Evans, the article's author, interviewed both Rodgers and Hammerslein, "Okla- homa !'s" producer and director, and Shirley's parents. • Republics "The Divided Heart" has been selected by Florence Somers as the picture of the month for Octo- ber in, "Redbook." • An excellent full-page ad on M-G-M's "Trial" appears in the Octo- ber issue of "Parent's" magazine. • In "Look's" current issue, two new action pictures are reviewed. They are: Republic's "The Last Command" and RKO's "The Treasure of Pancho Villa." "The Last Command" is a historic saga of the Texas rebellion against Mexico in 1836. "The Trea- sure of Pancho Villa," laid about 1914, speculates on the origin of a fascinating legend that a fortune of as much as 20 million dollars in gold, seized by Pancho Villa's followers and hidden for future operations, lies safely buried in some mountain fast- Columhia's "My Sister Eileen" has been selected by "Compact" maga- zine's "Movie Rave of the Month" for October. • "Guys and Dolls" is advertised on the table of contents page in the Oct. 14 issue of "Collier's." • "Report on Love," an animated cartoon comedy version of portions ol the Kinsey reports, received a sub- stantial plug in the Sept. 24 issue of "Picture Week" magazine. Two double page spreads in color were devoted to the satire. "Report on Love" was produced by Alexander D'Arbeloff and released by Kingsley- International Pictures. • A fascinating profile of Audrey Hepburn appears in the October issue of "Cosmopolitan." Her next release is Paramount's "War and Peace." Full page photos, one in four colors, illustrate the article. • The October issue of "Woman's Home Companion" recommends to its 12 million readers "Left Hand of God," "Svengali" and "King's Thief." WALTER HAAS i it Wednesday, October 5, 1955 Motion Picture Daily 7 D. Martin in the THEATRE OWNERS OF AMERICA CONVENTION PROGRAM Biltmore Hotel, Los Angeles THURSDAY E. D. Martin, Chairman of the Morning Session 9:00 A.M. to 6:00 P.M. — Registration. 10:00 A.M. Opening of Convention — E. Riltmore Theatre. Keynote Address — Mitchell Wolf son. Nominating Committee Report — Walter Reade, Jr. Audience Awards — Elmer C. Rhoden. Subscription TV — Alfred Starr. Convention Announcements J. J. Rosenfield Ernest G. Stellings Lester R. Kropp 12 :30 P.M. Luncheon — Pat McGee, Toastmaster — in the Biltmore Bowl. Mitchell Wolfson, Chairman of the Afternoon Session. 2:00 P.M. Production Seminar — Y. Frank Freeman — Biltmore Theatre. 7:00 P.M. A Hollywood Evening — Cocktails and Buffet Supper, Grand Ballroom Suite, Beverly Hilton Hotel. Host: Association of Motion Picture Producers. FRIDAY J. J. Rosenfield, Chairman of the Morning Session. 10:00 A.M. Committee Reports and Discussions — Biltmore Theatre. Joint Allied -TOA Committee — E. D. Martin; Arbitration — Mitchell Wolfson and Herman M. Levy; EFFG Report — Samuel Pinanski; Field Activities — George Gaughan; Organization and Membership, George Kerasotes, Walter Morris, Art Adamson; Insurance — Arthur H. Lock- wood; COMPO — Samuel Pinanski; National Legislation — A. Julian Brylawski ; State & Local Legislation — LaMar Sarra and Robert Bryant; Film Reviewing — H. F. Kincey; Labor Rela- tions — Abe Blumenfeld; Building and Safety Codes — Henry Anderson; Public Relations — Jack Keiler; "Planned Theatre Safety and What It Means for You," C. J. Seroka — The Travelers Insurance Co. 12:30 P.M. Luncheon — Jack Keiler, Toastmaster, in the Biltmore Bowl. Ernest G. Stellings, Chairman of the Afternoon Session 2:00 P.M. Advertising and Promotion Seminar — Frank Whitbeck, Moderator. Jerome Pickman — Paramount; David A. Lip- ton — Universal Pictures; Frank Rubel — Cen- Cash In on the Growing Appeal of COUNTRY WESTERNS FOLK MUSIC National Telefilm Associates, Inc. West 55tli Street, New York 19, N. Y. PLaza 7-2100 America's Foremost Western All-Girl Band with z "BIG NAME" Western Guest Star every week! ABBIE NEAL & HER RANCH GIRLS is a NEW SERIES OF 26 FIRST-RUN HALF-HOUR TELEVISION PROGRAMS in Glrrious Color ?nd Black and White . . . available for local cr regional sponsors. Audition prints upon request. See Next EDC Meet At Allied Convention The next meeting of Allied's Emer- gency Defense Committee now is re- ported slated for Chicago, in conjunc- tion with Allied States' convention, Nov. 6-9. Initial forecasts indicated that one may be held this month, if the EDC did not get together in September. However, it is now considered very unlikely that the EDC will convene before the convention. N.Y. Paris Theatre Placing Wide Screen The Paris Theatre here has an- nounced that it is installing a new large-size screen and frame, designed to fit the seating pattern of the house and capable of showing the various i;ew film projection processes, includ- ing Vista Vision and CinemaScope, as well as the regular standard type of films. The new equipment will be com- pleted in time for the premiere of Alfred Hitchcock's "The Trouble with Harry," which was filmed in Vista- Vision. The announcement by the Paris follows by less than a week the decision of the Plaza Theatre here to re-equip for the showing of Sir Alex- ander Korda's CinemaScope produc- tion, "The Deep Blue Sea," a 20th Century-Fox release. TOA Meeting (Continued from page 1) of scuttlebutt among the early arriv- ing delegates as to the issues and policies that will develop during and in the wake of the convention. It was pointed out that just prior to last year's convention in Chicago that the conclave's theme was "Don't Call the Cops," referring to Allied States campaign to solicit government inter- vention in the film rentals hassle. That attitude changed as the conven- tion progressed, and for some months thereafter, when TOA appeared to be lining up with Allied on that con- troversial subject. Good Feeling Diminished Since then, however, the fraternal spirit that gripped both organizations for a spell more or less petered out during the current year when Allied dissolved its Emergency Defense Committee subcommittee which, with a similar TOA group, had called on the sales heads seeking a solution to the film terms problem. The question being tossed around here during the last few days is whether TOA will divorce itself com- pletely from Allied's cooperation or again go along with the idea that government aid may be necessary. In any event, the TOA convention shapes up as one that will either drive a deeper wedge between the two national associations or once again bring them together. 4:30 P.M. tral States Theatres; West Coast Theatres. Trip to Disneyland. Thornton Sargent — Fox SATURDAY (Exhibitors Only) John Rowley, Chairman of the Morning Session 9:00 A.M. 10:30 A.M. 12:30 P.M. Lester R. :00 P.M. Meeting of the Board of Directors and Executive Committee in Music Room. Conventional Theatre Forum — R. M. Kennedy, in the Biltmore Theatre. Trade Practices, Film Rental, Reports, Discus- sions on Operations, Concessions, Equipment, Advertising, Promotion. Luncheon — James S. Carbery, Toastmaster, in the Biltmore Bowl. Kropp, Chairman of the Afternoon Session Report of Joint Meeting of the Board of Direc- tors and Executive Committee, in the Biltmore Theatre. Drive-In Theatre Forum — Horace Denning and Michael Redstone, in the Biltmore Theatre; Trade Practices, Film Rental, Reports, Discus- sions on Operations, Concessions, Equipment, Advertising, Promotions. Problems of Small Theatre Owners. Speak- Your-Mind Session. Cocktail Party — Gold Room, Ambassador Hotel. Dais Cocktail Party — Lido Room, Ambassador Hotel. President's Banquet — Cocoanut Grove, Ambas- sador Hotel. Star-of-the-Year Award to James Stewart by E. D. Martin 6:30 P.M. 7:30 P.M. SUNDAY 2 :00 P.M. Continuation of Saturday Agenda and unfinished business, if necessary — Music Room or Bilt- more Theatre. r 20th Century-Fox announces with pride the November availability of Alexander Korda's London Film Production The 3-year London and New York dramatic stage success combines the talents of two-time Academy Award winner Vivien Leigh ...as a married woman trapped by the devil of infidelity; Kenneth More, acclaimed star of "Genevieve" and "Doctor in the House"... and the brilliant production- direction of Anatole Litvak, distinguished director of "The Snake Pit." Is it worth this? ANATOLE LITVAK On PRODUCTION IN EMA COLOR by DE LUXE • Released by 20th Century-Fox "it's a pleasure to do business with 20 th! : VOL. 78. NO. 68 MOTION PICTURE DAILY NEW YORK, U.S.A., THURSDAY, OCTOBER 6, 1955 TEN CENTS For 52 Weeks Columbia's Net Profit In Rise Of $1,353,000 Common Pays $5.64 Against $4.01 in '54 Columbia Pictures' net profit for the 52-week period ended on June 25 was $4,948,000 or S5.64 per common share, an increase of 81,353,000 or $1.63 per com- mon share earned during the comparable 1954 period, it was announced yesterday by Ham' C o h n, p r e s i dent of Columbia. Cohn, in re- leasing the compai ative c o n s o 1 idated earnings state- ment of the company, said that the net profit be- fore income taxes totaled 88,650,000 on June 25, an increase of 8279,000 over the 1954 period.. Federal, state and foreign taxes totaled 83,702,000, a decrease of 81,- ( Continued on page 8) Harry Cohn Opposes Tax Relief For Color, UHF Sets From THE DAILY Bureau WASHINGTON, Oct. 5 - The Treasury Department said it would oppose any special excise tax relief for color or ultra high frequency television sets. Dan Throop Smith, assistant to the Secretary, told a House Ways and Means Subcommittee that such relief, ( Continued on page 8 ) Rivkin Talent Head Of Allied Artists From THE DAILY Bureau HOLLYWOOD, Oct. 5. - In line with the company's upgraded produc- tion activity, Walter Mirisch, execu- tive producer, announced today the appointment of Joseph Rivkin to the (Continued on page 6) 20th Plans 'Scope Films in Britain From THE DAILY Bureau LONDON, Oct. 5.-Plans to produce up to eight CinemaScope productions in Britain were said to have been made by Spyros P. Skouras, president of 20th Century-Fox. Disclosure of the plans came as Skouras left here for Paris tonight en route to New York. Sargoy Heard In 16mm. Suit By SAMUEL D. BERNS LOS ANGELES, Oct. 5.-Edward Sargoy, New York attorney, in charge of films for all defendants with the Copyright Protection Bureau, was called as the only witness by the government today in its 16mm. action, to establish a direct connection with violations of the 16mm. contract agreements. Sargoy, former chairman of the American Bar Association copy- right committee, pointed out that his function did not deal with contract (Continued on page 6) Urges Ticket Tax Elimination TO A Board Opposes Intervention by Gov't Prefers 'Arbitration' and 'Conciliation'; Martin Report Cites 3 Major Projects By WILLIAM R. WEAVER LOS ANGELES, Oct. 5.— Interference by the government in the affairs of the film industry was stoutly opposed by the Theatre Owners of America in a . resolution adopted today by board Blank Elected TO A President At Board Meet From THE DAILY Bureau LOS ANGELES, Oct. 5.-Myron H. Blank of Des Moines, president of Central States Corp., was Industry Dividends Increased in August From THE DAILY Bureau WASHINGTON, Oct. 5.-Publicly reported industry cash dividend pay- ments for the month of August to- talled $1,811,000, the Department of Commerce announced today, com- pared with 81,426,000 paid in August of last year. The eight-month total to date for 1955 is 818,598,000, the department said, compared to a total of $15,001,- 000 for the first eight months of 1954. Theatre today elected presi- dent of Theatre Owners of America by the board of direc- tors. B 1 a n k' s election was ex- clusively fore- cast in the Motion' Pic- ture Daily on Sept. 26. E. D. Martin, retiring president, man of board E. D. Martin Myron Blank was elected chair- succeeding Walter (Continued on page 6) Hearing Reveals Its "Concern7 Opposition of the Treasury Dept. Is Seen to Any New Tax Relief By J. A. WASHINGTON, Oct. 5.-Treasury today before a House Ways and an assurance of Treasury opposition to any proposal for further admission tax relief next year. Industry officials have been talk- ing about plans for such a campaign. Of course, Congress could vote such relief despite the Treasury opposition; OTTEN Department testimony yesterday and Means Subcommittee adds up to that's just what happened last year. The Ways and Means Subcommit- tee is holding hearings on technical and administrative problems of the Excise tax laws. Treasury officials (Continued on page 8) of directors at a meeting preceding opening of ____________ the association's convention. In another move, the board voted u n animously for the com- plete repeal of the admission taxes. In his report to the board, E. D. Martin, outgoing TOA president, drew attention to three major TOA projects during the year. These were: <]] The movement for unification of (Continued on page 6) Delinquency Probe Hearings Dropped From THE DAILY Bureau WASHINGTON, Oct. 5.-A Senate Judiciary Subcommittee on juvenile delinquency has changed its plans to hold further hearings on the impact of films on juvenile delinquency. The committee held hearings in Holly- wood on the subject earlier this year and then announced it expected to hold additional hearings probably in December. Subcommittee officials now say that (Continued on page 8) Unveil 'Desperate' At Criterion Here Before a capacity audience of Hol- lywood and national notables, Para- mount's "The Desperate Hours" was unveiled at the Criterion Theatre here. Thousands of spectators gathered outside the Broadway showcase to (Continued on page 8) 2 Motion Picture Daily Thursday, October 6, 1955 Tl ~ ~ — — Expect 4,000 Dates UW Promotes Two PERSONAL On Fox Talent Reel In Television Dept. MENTION ~~ HOWARD DIETZ, Loew's vice- president, has arrived in Holly- wood from New York. • William Ghoss, Columbia city sales manager in Cleveland, became a grandfather for the second time when a son, Dale Thomas, was born to Mr. and Mrs. George Gross. • Edward L. Hyman, American Broadcasting - Paramount Theatres vice-president, and Bernard Levy, his assistant, will leave New York to- day for Salt Lake City. • Michael J. Moodabe, head of Amalgamated Theatres, Ltd., of New Zealand, accompanied by his three sons, has arrived in New York from Auckland. Lawrence Weincarten, M-G-M studio executive and producer, and Howard Kress, film editor, have re- turned to Hollywood from New York. • Morris Goodman, European man- ager for Columbia Pictures, will leave New York today for Europe aboard the "Liberie." Charles J. Feldman, Universal Pictures vice-president and general sales manager, has left New York for the Coast. • Joseph Gins, Universal Pictures district manager, was in Albany and Gloversville, N. Y., from Boston. • Joseph A. Tanney, president of S.O.S. Cinema Supply Corp., is at Lake Placid from New York. • Shtro Kido, president of Shochiku Co., Ltd., of Japan, will leave New York today for Washington. • Emery Austin, head of M-G-M's exploitation department, will leave here today for Chicago. • J. T. McBride, Paramount branch manager in Minneapolis, has returned there from New York. • Edmund C. DeBerry, Paramount branch manager, was in New York yesterday from Buffalo. • Edward Dmytryk, producer-direc- tor, has returned to New York from France. • Anne Todd has arrived in New York from London via B.O.A.C. Gregory Ratoff has arrived in New York from London. With acceptances from exhibitors for 20th Century-Fox's specially-pro- duced free CineinaScope subject in- troducing three new stars coming into the company, the number of bookings on the four-minute and 20-second featurette is expected to exceed 4,000 during the next few months. Extra prints of the reel, which spotlights Dana Wynter, Joan Collins and Sheree North in informal poses and scenes from their respective pic- tures, "The View From Pompey's Head," "The Girl in the Red Velvet Swing" and "The Lieutenant Wore Skirts," are being ordered to accom- modate exhibitor requests. Pictured also in the CinemaScope and color by De Luxe reel are aerial views of the 20th Century-Fox Holly- wood studios and commentary on the company's continuing world-wide search for new personalities, and the many stars such as Shirley Temple, Will Rogers, Janet Gaynor, Loretta Young, Gregory Peck, Tyrone Power, Betty Grable and Marilyn Monroe de- veloped by die corporation. Jelevision Joday,, SPG, 'Look' to Give Collegiate Awards From THE DAILY Bureau HOLLYWOOD, Oct. 5. Screen Producers Guild has with the publishers of "Look - The joined Mag- azine for the first jointly-sponsored Intercollegiate Awards for the best student-produced film made on U. S. college campuses, it was announced yesterday in a joint statement by Samuel G. Engel, SPG president, and Daniel D. Mich, editorial director of "Look." The Intercollegiate Awards, first presented by the Screen Producers Guild three years ago, will be in- corporated as an integral but separate part of the 15th annual "Look" Mo- tion Picture Achievement Awards in a February, 1956, issue of the maga- zine. Student winners will receive "Look"-SPG award medallions on a network television program which will be timed with the publication of the awards issue. "Our mutual interest in helping to encourage motion picture production know-how outside of Hollywood," Engel said, "will be greatly benefited for years to come by our new associ- ation with 'Look.' " Sullivan Returns Edward E. Sullivan, 20th Century- Fox publicity manager, has returned to New York from Hollywood follow- ing a series of conferences at the studio with Harry Brand, studio pub- licity head, on the promotional han- dling of six pictures scheduled for release- during the balance of 1955 and early next year. In line with the plans to expand the television activities of United World Films, Inc., subsidiary of Uni- versal Pictures, several important or- ganizational changes were announced by Norman E. Gluck, United World vice-president, who heads the com- pany's television activities. Alfred Mendelsohn, who has been Eastern manager of television and radio promotion for Universal for the past six years, will move over to United World effective on Oct. 15 as assistant sales manager in the tele- vision department. In his newly- created executive post, he will con- centrate his activities on television film commercial sales in which United United World vice-president, who heads the company's TV activities. Gluck also announced the promo- tion of Errol Linderman who has been associated with United World's television activities since 1952, to the new post of manager of the television service department where he will supervise the handling of agency, client and staion requirements. Rhoden to Address Publicists Group From THE DAILY Bureau HOLLYWOOD, Oct. 4. - Elmer Rhoden, president of National Thea- tres and national chairman of the COMPO Audience Awards committee, has accepted the invitation of the Publicists Associations, IATSE Local 818, to be the keynote speaker at their ninth annual Panhandle Dinner, to be held at the Beverly-Hilton Hotel, here Oct. 25. Bacall Honored at 'Alley' Luncheon Actress Lauren Bacall, co-starred with John Wayne in Warner Broth- ers "Blood Alley" which opened at the Paramount Theatre here yester- day, was guest of honor at a luncheon yesterday at Lum Fong Restaurant for representatives of the press. hunch for Zinneman Magna Theatres will be a host ' to press represenatives at a luncheon at 21 Club here today for Fred Zinne- man, director of the company's Todd- AO production of "Oklahoma!" which will have a three-day world premiere schedule at the Rivoli Theatre here beginning Monday. O'Neil in Hollywood Thomas F. O'Neil, president of General Teleradio and chairman of the board of RKO Radio Pictures, has arrived in Hollywood from New York for conferences with RKO president Daniel T. O'Shea and RKO vice- president Charles L. Glett. Three Trade Meets Slated for Toronto In Week of Oct. 31 pori ill t tnai Special to THE DAILY TORONTO, Oct. 5. -Three annual meetings and three complementary luncheons await representatives of all branches of the film and theatre busi- ness during the week of Oct. 31 at the King Edward Hotel here, ac- cording to formal notices issued to regional groups across the Dominion by the Motion Picture Industry Coun cil of Canada, with a reminder by executive secretary Arch H. Jolley for early reservations and delegate re servations. First on Oct. 31 The line-up is as follows: Monday, Oct. 31, convention and luncheon of the Motion Picture Theatres Asso ciation of Ontario; Nov. 1, meeting of the National Committee Motion Picture Exhibitors Association of Canada; Nov. 2, Motion Picture In dustry Council of Canada sessions, and luncheon of the Motion Picture Distributors Association of Canada and Nov. 3, closing program of the, Industry Council and the third lunch- eon, provided by Coca-Cola. The Canadian Picture Pioneers will hold its annual awards banquet on Nov. 1, tickets for which are $7 each. This function is at the Royal York dire Hotel. PC To Dedicate NYU's Loew Hall Saturday New York University will dedicate, Loew Hall, new student dormitory at its University Heights campus in the Bronx, Saturday morning. During the ceremony, Arthur M Loew will unveil a plaque honoring his father, the late Marcus Loew, mo- tion picture pioneer and, at the time of his death in 1927, the president of Metro-Goldwyn-Mayer Pictures. Arthur Loew, president of Loew': International Corporation and a 1916^ graduate of NYU's University College of Arts and Science, gave $300,00( to meet part of the construction cosf1' of the building. Loew made the gift in memory o his father. * i tall: ?" i age E ■It; \. I j: Mi 1317 S. WABASH. CHICAGO -630 NINTH AVE., NEW YORK, MOTION IICTLRE DAILY, Martin Quigley, Editor-m-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Feck Advertising Manager ; Gu» H. Fauset . Production Manager; Hollywood Bureau, Yucca- Vine Euilding, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145 Chicago Bureau . \S) South i LaSalle Street . Urben Farley. Advertising Representative Telephone Financial 6-3074; Washington, J. A. Otten, National Press Club, Washington, D. C. London Bureau 4 Golden Square, Hope Williams Burnup. Manager; Peter Burnup Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motio - x ul r ' i [ 'l,5h^ da'ly Saturdays Sundays and holidays by Quigley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone drcl vt^rSufctrlZ T nH^'PS^0:. XZU n tyZ^ySPty Pr«d*'nt; Martin Qoigtey Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Lev \ICe- President . Leo J. Brady Secretary. Other Qmgley Publications: Motion Picture Herald. Better Theatres and Better Refreshment Merchandising, each published 13 times a year a a|„. ™"» 91 "t£rae .".I *'1 leJev'V°" Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as seconc class matter Sept. 21, 1938. at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year. $6 in the Americas and $12 foreign; single copies. 10. 'gem inii'ii t Thursday, October 6, 1955 Motion Picture Daily 3 PEOPLE mailt Joseph P. Liss, district manager for fan Stanley Warner in Massachusetts, fallsvho was injured critically in an auto 4 accident last June, has left the Wor- I $ cester City Hospital for his Lawrence, Mass., home. His condition now is considered satisfactory, although doc- tors will not allow visitors for another ,BI1..:wo months. 1 ii Joseph A. Macchia, of Loew's, Inc., egal department and formerly law secretary to Circuit Court of Appeals fudge J. Edward Lumbard, has been lamed campaign manager for the election of Theodore R. Kupferman :o the New York State Supreme Court. Kuferman is vice-president ind general attorney for Cinerama Productions. Howard Spencer, who retired as Dorter at the Universal exchange in Albany after 21 years of service, was ;iven a farewell party by branch nanager Norman Weitman. i Mickey Dubin has been appointed uljjlirector of TV sales at Filmways, nc, producers of video films and .-ommercials. He had been with the vlusic Corp. of America. it- James B. Tharpe has resigned as nanager of the Du Mont Television ransmitter sales division to become resident of Visual Electronics Corp., )f New York, independent selling igents representing Du Mont in the if ale of TV broadcast equipment. n m Edward M. Gilbert, G. A. Lowen- tein, Rudolf G. Sonneborn and |jjL F. Wechsler have been selected |iSS co-chairmen of the 22nd annual 01 it'Night of Stars" to be held Nov. 21 fit Madison Square Garden for the Jnited Jewish Appeal's program of efugee relief and Israel resettlement. Dr. Richard F. Miller has been ap- >ointed assistant superintendent of he office of film services at Kodak 'ark by Ivar N. Hultman, Kodak ice-president and general manager >f Kodak Park. The appointment was ffective Monday. 7ind Big Demand 7or Rivoli Tickets \ "record-breaking demand" for eve- ning tickets for the public world pre- niere Oct. 13 of "Oklahoma!" was eported has been by the man- gement of the Rivoli Theatre, which nnounced a special matinee for Oct. 3. To Achieve Realism Plans for Ideal Theatre' Ouf lined To Delegates to SMPTE Conclave Special to THE DAILY LAKE PLACID, Oct. 5. -Delegates to the 78th convention of the Society of Motion Picture and Television Engineers yesterday were given a glimpse of what an ideal theatre could be by Arthur L. Smith of Colonial Williamsburg. Smith outlined for the delegates plans which have been created to build an ideal non-commercial theatre in which the visitor would be orientated to what he would see in Williamsburg by first being transported back in time to the actual life of the 18th century through realistic visual and mental images. Smith explained that the group desired to achieve a high degree of participation and realism from the point of view of the audience. They wanted to build a theater where the viewer would be lost in an optical vacuum, which would eliminate any distractions, actual or psychological such as architectural forms, projector noises, heads of viewers seated in the row in front, and the like. Theatres Back to Back A wide screen participation type of show was deemed the best solu- tion, and after studying and elminat- ing scores of ideas plans were set for two theaters, back to back, shar- ing a common projection booth. Each theater would be able to handle 250 people for a half-hour show. Seventy millimeter film was deemed necessary to achieve the resolution desired, and the TODD-AO process was decided upon as the mediod of projection. Screen size will be 30x60 feet. To achieve the optical vacuum ef- fect desired, Ben Schlanger, theater architect, who is the consultant to this group, suggested that there be no comparative dimensions and a maskless curved screen which would continue peripherally on all sides. In addition, at the end of the screen image it is proposed that "a blend of light tone continue and constitute a sympathetic surround." To further enhance realism there would be bar- rier walls behind each of the eight rows of seats so no heads will be seen, and "double arm blocks and generous aisle room would also con- tribute to a sense of 'free' observation of the image." Natural Sound Sought Although the number of sound tracks has not yet been determined, Smith explained that it is essential that reliance be on natural sounds and dialogue. An overall sound en- vironment must be created, he said, in which die sound is "something so real tiiat the audience is not 'me- chanically' aware of it." Smith went on to explain that "to gain all possible light intensity on the movie screen, it has been decided to replace the usual plate glass win- dow in the projection booth with a sound trap that will pass 100 per cent of the light but will be effective in eliminating noise from the projec- tors." In addition "perforations in the screen itself will permit free passage of the sound from the loudspeakers to the audience and the design of the space behind the loudspeakers will prevent undesirable echos and rever- berations in that area." Col. to Distribute U.K. Films in Japan From THE DAILY Bureau LONDON, Oct. 5.-Columbia Pic- tures will distribute, under a three- year deal, all new British pictures in Japan. The deal was negotiated by William Moffat of the British Com- monwealth Film Corp. and Michael Bergher of Columbia in Tokyo and is retroactive to April, 1955. B.C.F.C. is a cooperative organiza- tion representing major British pro- ducers in overseas markets. Former G.F.D. Man in New Fox U.K. Post From THE DAILY Bureau LONDON, Oct. 5.-Sam Redford, who joined 20th Century-Fox here last year after a long association with J. Arthur Rank's General Film Dis- tributors has been placed in charge of the company's newly created sales division in the West of England, from Liverpool to Plymouth. Increased business in the area ne- cessitated the change, J. F. Pattinson, 20th-Fox director of sales here, said. 8 Pictures Start, for Total of 35 Shooting From THE DAILY Bureau HOLLYWOOD, Oct. 5. - Eight new pictures were started and seven others were completed this week, for a total of 35 pictures now in work. Started were: "The Four Seasons," wide-screen, color (Allied Artists); "Phantom from 10,000 Leagues," Milner Bros. (ARC release); "The Swan," CinemaScope, Eastman color ( Metro-Goldwyn-Mayer ) ; "That Cer- tain Feeling," Vista Vision, Techni- color (Paramount); "The Ambassa- dor's Daughter," Norman Krasna Prods., CinemaScope, Eastman color (United Artists); "Congo Crossing," Technicolor ( Universal - Internation- al); "Seven Men From Now," Batjac Prods., wide-screen, Warner-Color, and "The Bad Seed" (Warner Bros.). Completed were: "Blackjack Ket- chum, Desperado," ( Columbia ) ; "Shot in the Dark," and "The Mav- erick Queen," Trucolor (Republic); "The Lieutenant Wore Skirts," Cin- emaScope, color, and "Rains of Ranchipur," CinemaScope, color ( 20th 20th-Fox's TV Show Unveiled Darryl Zanuck Television is a medium by which the public can become more fully acquainted with future CinemaScope productions from 20th Century-Fox, Darryl F. Za- nuck, 20th-Fox vice - president in charge of production, de- clared on the film company's premiere show- ing of "The 2 0th Century- Fox Hour" over the Columbia B road casting System TV net- work last night. Zanuck, in discussing the TCF Television Production venture with actor Joseph Cotten, the program's emcee, stated that the slogan of the sponsor, General Electric's "Progress Is Our Most Important Product," could be adapted for 20th-Fox utili- zation. Sees Publicity Value "We have a two-fold purpose in television," Zanuck stated after some chit-chat with Cotten about his cigar- smoking and croquet. "Twentieth Century-Fox has the know-how, material and talent to produce top programs for television" and the pro- grams can be used "to acquaint the public with our future CinemaScope feature productions," Zanuck said. The dramatic portion of the first of 26 hour-long telefilms, which will feature new TV properties previously made for motion pictures, was an adaptation of Noel Coward's "Caval- cade." The three-act play starred Michael Wilding and Merle Oberon and highlighted some of the colorful and significant events in the British Empire from the Victorian era to the 1930's. Running Time 42 Minutes The television version of Coward's award-winning play took up 42 min- utes and was well-acted by the prin- cipals. Zanuck's dissertation with Cot- ten took up five minutes. Another five minutes of the TCF program were devoted to 20th-Fox's latest CinemaScope feature "The Tall Men." Cotten escorted the TV view- ers on to the production set of the film where film director Raoul Walsh showed scenes from the CinemaScope film which stars Clark Gable, Jane Russell, Robert Ryan and Cameron Mitchell. Walsh said, following a sequence in which Miss Russell takes a bath, that "this is the type of pic- ture which an audience likes." LESTER DINOFF Century-Fox); "The Old Man and the Sea," CinemaScope, Warner Color, and "Good-bye, My Lady," Batjac Prods. (Warner Bros.). r1 CO-STARRIN burst of music and a V blaze of color —the wonderful story of a famous pianist who helps himself to happiness by learning to help others (Voted Top Female 'Star of Tomorrow') in M. P. Herald s Exhibitor Poll! J A FY NIPHI WILLIAM DEMAREST nLLA 111 u U L lori nelson ■ lurene tuttle Screen Play by IRVING WALLACE • Produced by HENRY BLANKE AN INTERNATIONAL ARTISTS LTD PRODUCTION • Directed by GORDON DOUGLAS • Presented by WARNER BROS. \. HE'LL BE TICKLING THE KEYS s IN KEY CITIES ACROSS THE LAND! k CHICAGO FIRST-THEN FANNING Ik OUT TO A NATIONFUL OF LIBERACE FANS IN MASS-MARKET AREAS SELECTED FOR MAXIMUM PENETRATION! HE GREETS THE PUBLIC, HE MEETS THE PRESS-IN A MASSIVE %\ NEWS-MAKING LAUNCHING OF THE ATTRACTION MILLIONS AND MILLIONS ARE WAITING FOR ! f GEORGE LIBERACE will be on the tour, too! > v s °> Liberace plays everything from Chopin to 'Chopsticks' and Boogie--and his own new hit 'Sincerely Yours' (lyrics by paul francis webster)! REMINDER FROM COMPO: DID YOU MAIL YOUR NOMINATIONS FOR AUDIENCE AWARDS ? 6 Motion Picture Daily Thursday, October 6, 1955 Intervention Opposed ( Continued exhibitor organizations of the indus- try. (] Completion of the plan for ar- bitration. fj| The stimulation of production. Martin said: "Your administration lias worked hard to bring about bet- ter understanding and unity of ac- tion between TOA and Allied. He said that although progress had been made in various local contacts be- tween regional organizations, "the paths toward achieving a single na- tional organization are further apart. The organizational make-up of the two organizations is such that a mer- ger or a wholly new organization is extremely difficult of achievement in the foreseeable future." Praises Arbitration Group Pending the achievement of such a unified organization, Martin suggested that TOA's service for exhibitors should continue to attract new mem- bers. The activities of the TOA arbitra- tion committee were hailed by Mar- tin, who urged approval and adop- tion of the plan. He commented: "It does not include all the prin- ciples we originally sought but it does contain many good ones and it is, a step in the right direction." Martin asserted that the Exhibitors Film Financial Group had had a "ter- rific impact" on production. More pictures had been released, he said, in the 11 months after the TOA-spon- sored group had been formed than in the entire year before. The resolution opposing govern- or om page 1) mental interference, which was pro- posed by Alfred Starr, chairman of the executive committee, reads: "We are of the belief that our in- ter-industry problems can be solved by friendly discussion as well as by arbitration and conciliation. In addi- tion, we will continue to follow up our meetings with the presidents and sales managers of the film companies looking toward relief from our diffi- culties. If we are unable to solve our pressing problems in such fashion then we will have to seek other forms of relief." Replying to questions, Starr said that increased production and other developments are tending to correct what he termed the "basic imbalance" in the business. The board voted to affiliate with the International Union of Motion Picture Exhibition and probably will send a delegate to that organization's congress in the latter part of this month. Italo Temini, president of IUMPE, was present at today's meet- ing. EFFG Report Saturday The board was unable to act on the report of Exhibitors Film Financial ■Group due to lack of time. The EFFG report will be read to the whole con- vention on Saturday. Myron Blank, elected today as pres- ident of the TOA, told the press: "I feel that we can help in bring- ing harmony in our business. I feel that all our trade differences can be brought satisfactorily to harmonious settlement." TENT TALK Variety Club News TORONTO — The Toronto tent is sponsoring two entertainment features to aid its Variety Village Vocational School for crippled children. Chief barker 11. S. Mandell announced that the first will be a concert of the Scots Guards regimental band and High- land dancers next Tuesday at the Maple Leaf Gardens. The other is a presentation of the British Music Hall Ke\ ue later in the week. A ALBANY— A new crew of the Albany tent will be elected on Oct. 17. A few days later the crew will elect officers who will take over on Nov. 1, the date on which the club will move into its new quarters on the mezza- nine of the Sheraton-Ten Eyek Hotel. Under the chairmanship of Gene Teper, a membership drive has been launched. A SEATTLE— The newly-founded Tent No. 46 has voted to name the Chil- dren's Heart Clinic at the Orthopedic Hospital as the tent's charity. The crew will elect officers shortly, fol- lowing a crew election here tomor- row. Bud Saffle is temporary chief barker and Ed Cruea is first assistant. A DUBLIX-The Variety Club of Ire- land will hold its fourth annual fancy dress ball on Dec. 12. The event is the tent's largest social event of the winter season. Mrs. Oonagh Mac- Whirter, chairman, will form a com- mittee at a luncheon this week. Regent Theatre Bldg. In Rochester Is Sold BUFFALO, Oct. 5. - Sale of the Regent Theatre Building in Roches- ter to Los Angeles and New York investors for $202,500 has been com- pleted in Kodak town. The Thomas VV. Finucane Corp., owners of the building since 1914, sold it to Natalie Galen of Los An- geles and Alberta Freen of New York City. Monroe Amusements, Inc., will continue to operate the 42-year-old 1 ,600-seat theatre as an outlet for Paramount and other film attractions under a long term lease. Legion of Decency Rates 3 as 'B' The Legion of Decency awarded one "A" and three "B" ratings to motion pictures which were reviewed recently. Placed in Class A was "Strange Intrusion," a Hoffman International Film Co. release. Placed in Class B were Universale "Running Wild," 20th Century-Fox's "The Tall Men," and RKO's "Tennessee's Partner." Myerherg Sets U.K. TV Commercial Deal From THE DAILY Bureau LONDON, Oct. 5.-Michael Myer- berg, producer of the "Hansel and Gretel" puppet film, announced here a deal whereby Smee's Advertising Ltd., will hold exclusive U.K. rights to Myerberg's Kinemin puppet TV commercials. At first the commercials will be made in America but Myerberg plans to set-up a studio and organization for producing the puppet films here by the Spring of 1956. He antici- pates using British artists and crafts- men. Myerberg has left here for New York. Soviet's 'Romeo' Gets Toronto Play TORONTO, Oct. 5.-Possibly re- lict ting a new trend in international nlations, Soviet films once more appear to be favor here. The crowd was so great for the premiere of Prokofiev's "Romeo and Juliet" at the Eaton Auditorium under the auspices of Artkino Pictures (Canada), that two performances were required in- stead of the one scheduled showing for the night. Even then, many were turned away. Burr and Salkow Form Own Company HOLLYWOOD, Oct. 5.-Raymond Burr and agent Lester Salkow are forming their own company, Bursal Productions, to produce three in- dependent pictures starring Burr. Burr left here for Chicago and New York to discuss financing for the program with Mid-western and Eastern interests. To Cite Gladstone Benjamin D. Gladstone, film buyer for Century Theatres, which operates 35 theatres in Brooklyn and _ Long Island, will be honored in his home community on Oct. 15 by the East Meadow Jewish Center. Gladstone has been active in the East Meadow Jewish Center since its organization in June, 1953. The affair will be a dinner-dance designed to put into high gear the building fund drive for the Center. To Resume Labor Talks ALBANY, Oct. 5. - The meeting between representatives of the Fabian and Stanley Warner circuits and of the stage employes local to negotiate a new contract did not produce an agreement, although progress was reported to have been made. A later conference will be held. TOA Meeting ( Continued from page 1 ) Reade, Jr. Sam Pinanski then was re-named honorary chairman of the TOA board. Alfred Starr, chairman of the executive committee of TOA, was re-named as head of that group. The TOA directors today named five assistants to the president, who will serve up to the 1956 convention of the exhibitor organization which will take place at the New York City Colosseum, Sept. 19-25. They are Nathan Greer, Sante Fe, N. M.; George Kerasotes, Springfield, 111.; J. J. Rosenfield, Spokane; Samuel Rosen, New York, and Ernest G. Stellings, Charlotte, N. C. Carl E. Anderson, Kalispell, Mont., Horace Denning, Jacksonville, Lester Kropp, St. Louis, and Roy Cooper, San Francisco, are the newly elected vice-presidents of TOA. Re-elected vice-presidents were A. Julian Bry- lawski, Washington; Pat McGee, Den- ver; Albert M. Pickus, Stratford, Conn., and John Rowley, Dallas. Robert R. Livingston of Lincoln, Neb., was reelected secretary, and Si Fabian, New York, was re-named treasurer. Herman M. Levy, New Haven, was re-named general counsel for TOA while Joseph G. Alterman was elected assistant secretary. Sargoy ( Continued from page 1 ) violations but that he was employed solely to police the use of unlicensed 16mm. prints. Following Sargoy's testimony, the government introduced 301 exhibits of documentary evidence. Witnesses scheduled for tomorrow include Charles Weintraub, head of Quality TV Films, Los Angeles and Milford Fenster, film manager of sta- tion WOR-TV, New York. Rivkin Named ( Continued from page 1 ) post of executive talent head for Al- lied Artists Pictures. Rivkin, who for the past two years has been assistant to vice-president Harold Mirisch, was formerly general manager of Wald-Krasna Productions. Delegates of UN See 'Blood Alley' Delegates from the United Nations, entertainment personalities and social leaders were among the first night audience of Warner Bros.' "Blood Alley," new CinemaScope and War- nerColor adventure drama taking place in the Formosa Straits. John Wayne and Lauren Bacall co- star in the Batjac Production for Warner Bros, which opened yesterday at the Paramount Theatre. Krassner Joins Para. Ted Krassner has joined Paramount Pictures here as assistant to Martin Friedman, head of the playdate de- partment. Krassner has held various positions in exhibition and distribu- tion over the past 25 years. Gala ^Desperate Hours" Bow TIMES SQUARE last night was treated to another sparkling motion picture world premiere, this one perhaps more bril- liant than any of the others that went be- fore. Vast throngs jamming the area outside the Criterion Theatre witnessed the arrival of celebrities who attended the first-night performance of William Wyler's "The Des- perate Hours," starring Humphrey Bogart and Fredric March. Held back by police guard rails, the enthusiastic on-lookers on both sides of the street extended a roaring ovation to Bogart and Lauren Hat-all. his wife, when they appeared on the scene. Personalities from many walks of life came to the black-tie invitational debut of the electrifying Paramount drama, first film to be released in black-and-white VistaVision. The scene in front of the theatre before the start of the picture is shown in the photo- graph at right. Joseph Hayes, author of the best-seller, stage play and screenplay, "The Desperate Hours," arrives for the world premiere of the William Wyler production accompanied by Mrs. Hayes and their son, Gregory. Humphrey Bogart, star of the picture, and his beautiful ac- tress wife, Lauren Bacall, are interviewed on the air by WOR master-of -ceremonies Ray Heatherton. Charles B. Moss (left), executive director of the B. S. Moss Circuit, of which the Criterion is the flagship house, greets arrivals George Weltner, head of world- wide sales for Paramount Pictures, and Mrs. Weltner. Actor Charlton Heston signs autographs for a crowd of admirers as he arrives for the gala premiere of "The Desperate Hours." Heston has one of Hollywood's most important acting assignments in years: he plays Moses in Cecil B. DeMille's VistaVision epic, "The Ten Commandments," now in production in Hollywood. His actress wife, Lydia Clarke, is at the right. (Advt.) s Motion Picture Daily Thursday, October 6, 1955 Hearings (Continued from page 1) have not been questioned directly on their stand on a reduction in the admission tax, hut several things they hav e said have had hearing on it. Dan Throop Smith, assistant to the Secretary, has in answer to numerous questions said the Treasury is "much concerned" over any excise changes that would cost the Treasury much revenue. He made this answer re- peatedly at the hearing both yester- day and today, Moreover, Rep. Herlong (D., Fla.) today asked Smith specifically for his attitude toward the request of many religious, educational and other groups lor exemptions from the ad- mission tax. "We are concerned with what seems to be the momentum of ex- emptions," Smith replied. He said one exemption was used as a prece- dent for the next, with a snow-balling effect and considerable revenue loss. Sees Discrimination Moreover, he noted, exemptions for non-profit groups creates a discrimi- nation against groups operating enter- tainments for profit. "People who have entertainments that are taxed," he said, "express resentment that peo- ple have a sufficient range of tax- exempt entertainments, and thus don't go to the taxed entertainment. We look with very great concern on fur- ther extensions of the admission tax exemptions." REVIEW: Columbia 'Desperate Hours' {Continued from page 1) witness the arrival of celebrities at- tending the world premiere. The event was highlighted by radio, tele- vision, and newspaper coverage. Paramount pictures was repre- sented by company president Barney Balaban and Mrs. Balaban, board chairman Adolph Zukor and Mrs. Zukor and many other officers and executives. Drive-in Convention Committee Named Special to THE DAILY COLUMBUS, Oct. 5.-The general committee for the 1956 national drive-in convention which will be held at the Hotel Cleveland, Cleve- land on Feb. 21-23 was announced yesterday by chairman Horace Adams. Committee members include Rube Shor, Cincinnati; Herbert Solomon, Findlay; Edward Rabb, Barberton; Nat Kaplan, Cincinnati, Nate Schultz, Cleveland; Marshall Fine, Cleveland, and Ed Ramsey, Plymouth. Steiger Plugs 'Knife' A program of personal appearances for United Artists' "The Big Knife" kicked off in New York this week when Red Steiger, who co-stars in the Robert Aldrich production began an eight-day slate of rad'o-TV truest spots and interviews with editors and columnists of New York papers, na- tional syndicates and magazines. The Trouble With Harry Paramount — Technicolor ALFRED HITCHOCK HAS PRODUCED a farce comedy in the Eng- lish manner with New Engl.nd settings. Here one finds the Vermont foliage and quaint characters whose zany ways combine the virtues of Hitchcock's murder mystery with a minimum of violence and a maximum of laughs, giggles and New Englandish chuckles. The producer has said that he never makes a farce comedy without pastoral effects and that the public would expect to find a body in the pumpkin coach if he ever produced "Cinderella." The trouble with Harry, referring to the title, is that Harry is dead but won't stay buried. It's all placed on a pleasant Vermont hillside. Edmund Gwenn, a retired sea captain, is out in the woods, surreptitiously taking illicit potshots at invisible rabbits, when he suddenly encounters what he believes to be his victim, toes pointing up, in the pretty autumn leaves. Harry is dead, and it is the Captain's idea to bury him quickly and forget him. But a parade of friends, neighbors and fellow citizens, all bent on walking in that particular woods at this particular moment, interrupt his arduous physical labor and mental anguish— about what to do with Harry. He identifies the body by a letter in his pocket, which he quickly replaces beyond possible discovery. But the trouble with Harry has hardly begun. Shirley MacLaine, young Hollywood discovery, in her first picture, is a widow with a small boy, and on her walk in the woods she recog- nizes Harry as her late husband's brother, who had also married her, briefly for appearance's sake and to take over. She's glad that Harry is dead, and says so, emphatically. Then, nearby, is Mildred Natwick, a spinster, who had encountered Harry a short time earlier and, she thinks, killed him in a struggle for her honor. There is also a cramp, and several others who could have reasons for wishing that Harry was dead. But the complications that set in resuH in poor Harry being buried and disinterred four times. Even the audience got tired of dig- ging and shoveling. John Forsythe is a young artist, without money but with paintings on display at Mrs. Wiggs' roadside store. He is romantically inclined toward Miss MacLaine, and this feeling increases as the complications pile up. He shovels a lot of dirt, helping the Captain to bury Harry over and over again. Calvin Dano, as Mr. Wiggs, is the deputy sheriff, and a further complication. Parker Fennelly is an eccentric millionaire who buys all of John Forsythe's screwy paintings for such remuneration, for instance, as two boxes of strawberries, in or out of season, every month in the year— and as a result of a whispered conversation with the young widow, a double bed, which Parker said could be arranged as part of the payment. All of which gives you a general idea of the zany characters and dialogue, and the repetitious reburial of Harry, as each suspect thinks of new reasons for getting him underground and then digging him up again. The Vermont scenery is beautiful. All the production was in Vermont, even the interiors, which were built on the spot. The film will be delightful entertainment to sophisticated audiences who appreciate the fine British sense of humor. Running time, 99 minutes. General classification. Release date not set. 'Deep Blue Sea* Here Next Tuesday The American premiere of Sir Alexander Korda's "The Deep Blue Sea"— the first British CinemaScope production— will be held on Tuesday evening at New York's Plaza Theatre under the sponsorship of the Overseas Press Club of America. Introduction of the drama starring Vivien Leigh and Kenneth More will be an invitational event to which leading personalities from all phases ol the entertainment world, diploma- tic and United Nations officials, political, social and civic figures and the international press are invited. AB-PT Financial Report Wins 'Oscar' In the final ratings by an inde- pendent board of judges in the fif- teenth annual survey of "Financial World," national weekly magazine, American Broadcasting - Paramount Theatres, Inc., was judged as having the best annual report of the motion picture industry for the third con- secutive year. The bronze "Oscar of Industry" will be presented to Leon- ard H. Goldenson, president of the company, at the annual awards ban- quet in the grand ballroom of the Hotel Statler here on Monday eve- ning, Oct. 24. ( Continued from page 1 ) 084,000 from the total which was estimated for the 1954 period, the Columbia head said. The earnings per share of common stock after preferred stock dividends, for both the current year and the prior year, are based on the 833,034 shares which were outstanding on June 25, Cohn said. On the basis of the 1,041,293 shares of common stock which are now outstanding, the earnings per share for the year ended on June 25 would be $4.51 and for the year ended June 26, 1954, would be $3.21, he said. For the fiscal year ended on June 25, 1955, the company adopted a more conservative policy in the treat- ment of the cost of foreign prints and of advances to producers, resulting in a decrease of net profit after taxes of approximately $1,000,000, Cohn said. Opposes Tax Relief ( Continued from page 1 ) being proposed as a means of stimu- lating production of color and UHF sets, would amount to a ' concealed subsidy." "If it is desirable for the govern- ment to help production of these sets," he said, "it would be better to have a direct subsidy so that the cost would be known." Delinquency Probe ( Continued from page 1 ) they are pushed for time, since the subcommittee expires at the end of January, and that they will be unable to hold further hearings. A report on the earlier hearings will probably be out next month. Sen. Estes Ke- fauver (D., Tenn.) is the subcommit- tee chairman. Fox Setting Tie-up On 'Flannel Suif Twentieth Century-Fox is launch- ing a comprehensive fashion tie-up and promotional campaign for its forthcoming CinemaScope production of "The Man in the Gray Flannel Suit" two months in advance of the start of production and seven months ahead of the film's release, it was announced here yesterday. The national campaign will build during the coming period and reach its climax next March. The film company also revealed that the promotional-merchandising organization of Bert Bacharach has been engaged to act as liaison be- tween 20th Century-Fox and the manufacturers of a host of men's clothing and accessory items expected to participate in the promotion of the picture. ASCAP to Meet Oct. 25 The American Society of Com- posers, Authors and Publishers will have its next general meeting here on Tuesday, Oct. 25, at the Empire Room of the Waldorf-Astoria, at 3 P.M., it was disclosed yesterday by Stanley Adams, ASCAP president. MOTION PICTURE AILY VOL. 78. NO. 69 NEW YORK, U.S.A., FRIDAY. OCTOBER 7, 1955 TEN CENTS SW's Rosen Asks for Big Films to Beat Fall TV Bow Says Season Requires 'Superlative Product' A warning that the fall releasing schedule of major companies does not allow the industry' "to put its best foot forward" at a time when home television is presenting "b a n g - up" shows for the on-coming sea- son was sounc ed here by Sam Rosen, execu- tive vice-pres- ident of Stanley Warner. Asked about the product situation, Rosen stated that there is a "famine" right now. "We feel," he went on, "that distribution should be releasing superlative product at this time," pointing to the competitive (Continued on page 4) Sam Rosen Col. Holding First Par East Meeting; Kastner to Preside Lacy W. Kastner, Columbia Pic- tures International president who is now visiting the Orient for the first time, will preside at the company's first full-scale Far Eastern convention, to be held in Manila begin- ning on Oct. 29. Delegates from 10 terri- tories will at- tend. On his way, Kastner spent a week at Co- lumbia's Holly- wood studios, and results of bis conferences there with (Continued on page 5) Story Shortage Is Serious, Producers Tell Exhibitors Wolfson Asks All to Oppose Gov't Control From THE DAILY Bureau LOS ANGELES, Oct. 6.-A bitter attack on any move to solicit govern- ment intervention in film rentals or otherwise supervising direct or indi- rect control of exhibition was levelled here today by Mitchell' Wolf- son in his key- note address at the opening session of the annual conven- tion of the The- atre Owners of America in the Biltmore Hotel. In effect, the president of Florida's Wometco circuit echoed the unofficial theme of last year's ( Continued on page 5 ) Mitchell Wolfson Openings at Rate of One a Week Todd -AO, Magna Press Plans tor Busy Future By MURRAY HOROWITZ With the public debut of the new Todd-AO process set for next Thursday, plans were revealed here for the sustenance and growth of the medium, and its first vehicle "Oklahoma!" following die Broadway world premiere at the Rivoli Theatre. TO A Meet Hears Senary, Broidy, Yates Outline Problems Facing Production; Casting Difficulties Also Emphasized By WILLIAM R. WEAVER LOS AXGELES, Oct. 6.— Exhibitors came to meet production heads, lis- tened, compared problems, and appeared convinced that the production branch of the industry is in capable hands, at an afternoon production seminar in the Biltmore The- a t r e presided over by Mitch- ell Wolfson. Following a question - and - answer period which conclud- ed die seminar, delegates v i s - ited the trade show in the ballroom of the Biltmore, held throughout the convention. The producer panel on the dais at the seminar comprised Y. Frank Free- man, Dore Schary, Steve Broidy, Her- bert J. Yates, Screen Producers Guild president Samuel G. Engel, SAG rep- resentative Gene Kelly, and Screen Writers Guild vice-president James W. Ballah. Freeman, taking over from Wolfson (Continued on page 18) MPEA Again Urges Alien Tax Exemption From THE DAILY Bureau WASHINGTON, Oct. 6. - The Motion Picture Export Association again urged Congress to exempt rentals earned by foreign films in the United States from the 30 per cent withholding tax on income earned by non-resident aliens or non-resident foreign corporations. MPEA's request was put in the (Continued on page 18) Y. Frank Freeman 16mm. Trial Indicates Films TV 'Life Blood' The next openings will be at the Egyptian Theatre in Hollywood about TODD-AO OKLAHOMA!" SECTION Pages 9 to Nov. 1, to be followed in about three weeks by the United Artists Theatre in Los Angeles. Todd-AO installations are planned for Chicago, Detroit and St. Louis during die month of December, and other key city installations imme- diately thereafter at a rate of one a week. Foreign installations are planned soon after the first of the year, although no cities have been designated yet. First-year world-wide installations are expected to run be- tween 50 and 75. Meanwhile, the Michael Todd Co., (Continued on page 10) By SAMUEL D. BERNS LOS ANGELES, Oct. 6.-Tesrify- ing at the ninth day of 16mm. trial, Milford Fenster, WOR-TV film man- ager, and former New York attorney, exemplified the extent to which die- atrical films are considered the life blood of television, pointing out that 64 of the 118 hours of his station's weekly air time is devoted to feature film shows. WOR-TY, owned by General Teleradio with other outlets in Boston, Florida, and Los Angeles, now owns RKO Radio Pictures, a defendant. Fenster called attention to the (Continued on page 18) 2 Motion Picture Daily Friday, October 7, 1955 At Convention Du MonVs Electronicam Explained to SMPTE Special to THE DAILY LAKE PLACID, N. Y., Oct. 6.-The new 16mm. and 35mm. DuMont ture while telecasting a live TV production was described for the first time ture while telecasting a live TV production were described for the first time at a technical session today by Dr. Thomas T. Goldsmith, Jr., of the Allen B. DuMont Laboratories. Ad- dressing delegates to the 78th con- vention of the Society of Motion Picture of Television Engineers, Doc- tor Goldsmith, in a paper prepared in conjunction with James L. Caddi- gan, inventor of the system, noted that this alliance of motion picture and television techniques has pro- vided the TV studio production team with a creative tool heretofore denied them. Several Cameras Used Doctor Goldsmith explained that the Electronicam system employs sev- eral cameras, each equipped with a broadcast quality image-orthicon tele- vision camera unit mounted side-by- side on the same base with a speci- ally designed and adapted Mitchell motion picture camera. They share a common lens system through which passes the correctly proportioned amount of light from the scene. The light is split into two parts, one going to the film and one to the image- orthicon pickup tube of the TV cam- era. This results in the recording of a high quality film in black-and-white or color, simultaneously with the broadcasting of a standard quality live monochrome television signal, he said. Says Whole Crew Now Can See This innovation makes possible in- stantaneous monitoring of the filmed scenes by the entire production crew, Doctor Goldsmith said, adding "for- merly, the talent and memory of the camera operator was the single factor responsible for the final interpreta- tion of the creative effort of the pro- duction team. He was the only mem- ber of the team who was able to see how the film looked as it was be- ing taken. The Electronicam system now permits the entire team to see as it shoots and to evaluate their efforts before the printing decision is finalized. It even makes possible com- plete visual rehearsals without shoot- ing a foot of film, as entire scenes or sequences can be 'dry run'," Doctor Goldsmith said. PERSONAL MENTION SAMUEL GOLDWYN and Mrs. Goldwyn will arrive in New York tomorrow From the Coast. • Kenneth Anesek, production head of the Warner Brothers home office advertising department, is the father of a son born yesterday to Mrs. Aneser at Mercy Hospital, Bockville Center, L. I. • Dave G-OLDING, Samuel Goldwvn advertising-publicity manager, and Arthur Canton, M-G-M Eastern division field press representative, are in Boston from New York. • M \.\ E. Youngstein, United Artists vice-president, will return to New York by plane over the weekend from Europe. • Joseph H. Moskowitz, vice-presi- dent of 2()th Century-Fox, will return here over the weekend from Paris. • Rube JaCKTER, Columbia Pictures assistant general sales manager, will leave here over the weekend for a trip to key cities of the Southwest. • H. M. Bessey, Altec Service Corp. executive vice-president, has left New York for Atlanta and other cities of the South. • J. H. Thompson, president of the Martin and Thompson circuit in Georgia, was in Atlanta from Hawk- insv ille. • Mrs. Polly Puckett and Hilda Knight, of Allied Artists Southern Exchanges, Atlanta, have returned there from New Orleans. • William F. Rodcers, Allied Artists advisor and consultant, has arrived in Hollywood from New York. • David E. Rose, producer, will leave here today for London via B.O.A.C. Monarch. Jerry Gold, Florida exhibitor, has has left Pahokee for California. • Patty McCohmack has arrived in New York by plane from the Coast. Korda Due Here Sir Alexander Korda is expected to fly here from London next week for the American premiere of his "The Deep Blue Sea," first British- made CinemaScope picture. The 20th Century -Fox release will make its in- vitational bow at the Plaza Theatre on Tuesday night under auspices ol the Overseas Press Club. Record Album Brings 2nd Academy Suit The Academy of Motion Picture Arts and Sciences has filed another suit against a record company for allegedly using the Academy name in the marketing of a record album. The new action was filed against Oceanic Records which, according to the complaint, issued an album titled "Academy Oscar Award Hits, 1939 to 1953." Damages amounting to .$500,000 were asked. Last week the Academy docketed a similar suit against Mercury Rec- ords. Settle Favorite Suit With Pickford-Lasky An out-of-court settlement has been arranged in a suit that has been pending for a number of years be- tween Pickford-Lasky Corp. and Favorite Films Corp. The suit in- volved the rights to television dis- tribution under a broad distribution grant. Favorite's rights to the two pictures involved, "Gay Desperado" and "One Bainy Afternoon" expired during liti- gation and Favorite has turned all rights back to Pickford-Lasky. 82% of Booth Space Set for Allied Show Eighty-two per cent of the avail- able booth space at the Allied- TESMA-TEDA-IPA combined con- vention and trade shows has been reserved or committed to motion pic- ture theatre equipment dealers and manufacturers. Completely new models and modi- fications and improvements of theatre equipment will be displayed by firms which have contracted for booth space. Among the companies exhibiting wares are Sansha Electric Manufac- turing Co., Radio Corp. of America, LaVezzi Machine Works, Bausch & Lomb Optical Co., National Theatre Supply, International Projector Corp., Hertner Electric Co., Walter America Corp., Selby-Drive-in Screen, and Surface Coating Engineers. Dean Services Today FAIRMONT, Ind., Oct. 6.-Funeral services for actor James Dean, who died in an automobile accident last weekend, will be held tomorrow at the Friends Church here with inter- ment to follow in Grant Memorial Park, Marion, Ind. Dean is survived by his father, Winton Dean. Editors Asked to Place Film Ads for The Women Readers Newspaper editors are asked to place motion picture advertisements and news on pages where they may be easily read by women readers, in the 54th of the series of Council of Motion Picture Organizations' ads in "Editor & Publisher," which will ap- pear tomorrow. Under the caption, "Every Day is Ladies' Day at the Movies!" the ad says: "The ladies — bless 'em — call the plays in the retail market. It's their decisions that determine the purchase of a new car— or tickets to the movies. "Most advertising is beamed to the distaff side. And how the gals love to read the advertisements. Through intuition, they can sort out the boy- sized values from the man-sized claims. 'Must Be Read' "To produce, advertising must be read; to be read, it must be seen. Occasionally, motion picture and other amusement advertisements and news are buried behind sports, stock tables and business news — the de- partments of a newspaper least likely to attract feminine readership (an average of 12% of the women read the sports page of one of the world's greatest newspapers ) . "Your local theatre advertises 365 days each year ( 366 next year! ) . Their messages contain news women readers are anxious to learn. Please don't make it difficult for them to find out the facts about the enter- tainment field by planting this infor- mation 'way out in left field. "We thank you— and so will the ladies!" Zinneman Meets Press Fred Zinneman, director of the Todd-AO "Oklahoma!", met the trade press here yesterday at a luncheon at I 21 Club, hosted by Lynn Farnol, I representing Rodgers and Hammer- I stein, and Magna Theatre Corp. 'Do/iV on Sullivan Show Ed Sullivan will present a filmed preview of Samuel Goldwyn's "Guys and Dolls" on his CBS-TV show Sun- day night. NEW YORK THEATRES : RADIO CITY MUSIC HALL ' ' Rockefeller Center , ' It s Always Fair Weather": in CinemaScope and Color starring Gene KELLY « Dan DAILEY Cyd CH AJtlSSE « Dolores CRAY Michael KIDD AN M-G-M PICTURE [ and SPECTACULAR STAGE PRESENTATION i MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145; Chicago Bureau. 120 South LaSalle Street, Urben Farley. Advertising Representative, Telephone Financial 6-3074; Washington, J A. Otten, National Press Club, Washington, D. C; Jyjndon bureau, 4 Golden Square, Hope Williams Burnup. Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion X SSf' ri, ' j P" Zr> y cxccI>t Saturdays, Sundays and holidays, by Quigley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle . i> -j e ad,'lre5V Qu'KPubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, I Vice -president; J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as I I a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- I I class matter bept. 21. 1938, at the cost office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10#. I The theatre owners of America CALLED THE SHOT when they selected this sensational new personality as a star of tomorrow... Now ALLIED ARTISTS brings him to you hot-as-a-pistol I A mm featuring The Nation's No. 1 Song Hit "THE YELLOW ROSE OF TEXAS" Motion Picture Daily Friday, October 7, 1955 PEOPLE Sumner J. Lyon has joined Len- nen and Newell as assistant director of television comnierieal production Lvon is a veteran of more than 20 years in motion picture production. Me most recently was a film producer at the Princeton Film Center. Paul Bradley has been elected a \ ice-president of the Screen Extras Guild, filling a vacancy created by the recent death of George Barton. Bradley will remain in this capacity until the Guild's annual election in Mav. Jason Lane has been named man- ager of research for the NBC Divi- sion. Lane, formerly assistant sales manager for the Schwerin Research Corp., has been w ith XBC since 1953. Leonard H. Goldenson, president of American Broadcasting - Paramount Theatres, has been elected chairman of the board of the new Research and Educational Foundation established by United Cerebral Palsy and a group of industrialists. Goldenson is past president and one of the original founders of United Cerebral Palsy, and now serves as chairman of the board < f the national organization. Kenneth F. Petersen has been pro- moted to the position of manager of the television transmitter sales de- partment of Allen B. Du Mont Lab- oratories, Inc. REVIEW: Lady Godiva U niver sal-Technicolor Hollywood, Oct. 6 At hand here for exploitation, in addition to a title that his its own conspicuous challenge, are the longstanding box-offices names— Maureen O'Hara and Victor McLaglen— and the newcomer among leading men, George Nadler, whose personal public is understood to be growing rapidly. With these and the always magnetic word — Technicolor — avail- able for marquee and advertising display, any showman in today's mo- tion pictures business ought to be able to open this picture big in nearly any territory. It should be stated at once, in a report of this kind, that the legendary horseback ride of the lady of the title through the streets of Coventry is handled with such discriminate skill by director Arthur Lubin that no violence is done to exhibitor or audience standards. The period of the legend is early 11th Century and Nader, a Saxon nobleman resisting a throne-fa vored marriage, meets and weds Miss O'Hara, a commoner, thereby upsetting the plans of another throne- favored nobleman, played by Leslie Bradley, to promote a Norman conquest of Saxon England. ( McLaglen is the leader of a slightly lawless trio who accompany and support Nader in sundry escapades and ad- ventures, supplying the humorous background of the melodramatic ac- tion that principally occupies attention as the film rolls along). It is a time of conflict between Normans and Saxons, with King Edward under- taking, with meagre success, to unite them in bonds of friendship and peaceful common interest. Ultimately a situation is created in which it devolves upon Lady Godiva to perform her famous ride as a means of proving that Saxons can keep their word, which all but one of them, Peeping Tom, do. (The script veers slightly away from the tax-escape version of the lenged.) There is a wealth of fistic and similar action, eforeand following the ride. Others in the cast are Rex Reason, Torin Thatcher, Eduard Franz, Henry Brandon and Arthur Shields, to name a few of many. The screenplay by Oscar Brodney and Harry Ruskin is from a story by the former. Production is by Robert Arthur. Running time, 89 minutes. General audience classification. Release date not set. WILLIAM R. WEAVER KiiiiaimiiMMinni hcwmmimmmmmmmm iiiiii«iii"iiiiiiiiiiiiili:iini mmm* FLY ^ NON-STOP C0A5T TO COM ST BETWEEN NEW YORK AND LOS ANGELES OR SAN FRANCISCO Fast, frequent service between Los Angeles or San Francisco and . . . WASHINGTON, d.c. BALTIMORE PHILADELPHIA $ 80 I Between West Coast and | BOSTON . llllllllHlllllllllllllllllllllllllllllllllllllllllll $OQ40 w M each way on round trips EACH WAf ON HOUND J KIPS 1 FLY NOW— PAY LATER, 10% down, 20 3 months to pay. Fares apply on Mondays ( through Thursdays, tickets are good for 30 days. See your TWA travel jfent or call TWA, Trans World Airlines. All fares Sky Tourist, plus tax. ran :iitk!;:i llilllllllllllllillllli ■111! Rosen Urges (Continued from page 1) TV situation, in addition to other competitive factors that exhibition must face in the fall. Distributors, Rosen contended, in their releasing schedule choose the "peak market" for themselves "des- pite the woes of exhibition." By way of example, Rosen said that he had no doubt that if "Mister Roberts" had been released now instead of in the summer, it still would do thriving business regardless of the "$64,000 Question" or whatever else is offered on TV. Sees American Gregarious The SW executive couched his criticism by expressing his optimism about the motion picture business as a whole. His optimism, he explained, is based on what he believes to be "the gregariousness of the American public and their response to good,, fine, superlative entertainment. They love to go out," he added with emphasis. In referring to the fall releasing schedule, Rosen said he meant re- leases on the whole for the months of September, October and early No vember. Queried in regard to current bu^i ness, Rosen said it has not been up. hi. Let Con ceip to his expectations, adding that the! a In SW organization is doing every thing turf: possible to bring patrons in thet theatre. But, he added, business ex-' presses itself as "the result of theil dearth of needed product." Welcomes All Good New Media The executive of SW, which own the exclusive rights to Cinerama, was asked to comment on what jsej thought of "Oklahoma!" and the new Todd-AO system. "I welcome any- thing that calls to attention the mo tion picture in its best form," Rosen responded. Asked to comment on J. Arthu Rank's charges that British pictures do not get their proper playing time in the American market due to the attitude of U.S. exhibitors, Rosen maintained that American exhibitors would welcome British films if they were tailored to the "mass market.' by 1 Cites Need for British Films "I need pictures like a baby needs^ his mother," Rosen remarked, reject ing the charges of British producers British pictures, Rosen went on should be tailored in the same fashio^ as Hollywood tailors its production: to the world mass market. "I'm i merchant," he explained, "and as t merchant I feel that the prope merchandise will find its market. Returning to the topic of Cine rama, Rosen said that "Seven Won ders of the World," the third Cine rama production is nearing complt tion. Talks are going on, he said, r< garding future Cinerama production but no deal is at the stage for an nouncement. Asked when SW plai to open "Seven Wonders of th World," Rosen replied by askir "How can we set a date when 'Cin; rama Holiday' is doing so well? nit mii W ivtic iiii ox-o naliu lOX-o irii. Toil K notiu lata > tali »Ulti ji Friday, October 7, 1955 Motion Picture Daily Wolfson ( Continued from page 1) convention which was "Don't Call the Cops." i In addition to aiming his guns at Congressional control, Wolfson, who is a member of the TOA board, also .discussed soaring costs, arbitration, ,tax relief and talent replenishment in | his curtain-raiser. at . Comparing exhibitors who favor government supervision to travelers taking the wrong road, Wolfson con- tended that "this handkerchief-tearing appeal for relief through law can be, and I am convinced would be, the most damaging development we have ;ever faced." He argued that complete relief through law, instead of private usiness negotiations, "would mean hat ability to serve, and showman- hip, would count for nothing and evidence of faith and character 'would be meaningless." Continuing on that subject, Wolf- on said: "Let Congress set your terms and bngress soon will set your prices. Let Congress count your days of clearance, book your pictures, and ongress will be counting your re- ceipts. And Congress soon will have i heavy hand in making those pic- ures. Surely the era of serfs and heir masters is not so far back that ve cannot remember that 'protection' & by law means complete slavery to it. Not 'Inmates,' He Says Charges 'Wrong Road' "You have heard it before, but it levertheless is true, that the only people with the ultimate of protec- ion in our society are the inmates of >ur penitentiaries." Wolfson told the delegates that ex- libitors could settle their own differ- ences, pointing out that solution vould not be swift nor simple, but hat whatever the chosen method night be, "we are in a seller's mar- let." "This is not a situation unique in he history of the world," Wolfson laid. "From time to time, many mar- :ets are so affected. Would you be- ieve that the producers are faced vith just such a problem? I do not nean that theirs is as serious as ours, >ut nevertheless it is true." Wolfson explained the problem vhich producers face in casting pic- ures, due to the cost and conditions mposed by players. Would Aid Producers "We exhibitors are in a position to iffer to help them in building new lox-office stars, taking new faces and naking them familiar faces with solid ■ox-office power, but whose asking trice does not draw so heavily from •reduction expenses," he continued. Don't underestimate the value of pro- noting new faces. They are the raw laterial of our industry." Turning to the recently completed raft of an industry arbitration plan, Volfson said that that project would e a "major step toward relief." He ointed out that part of the system Ruling on Local Operation Evergreen Labor Case Not Under NLRB Jurisdiction Columbia By J. A. OTTEN WASHINGTON, Oct. 6.-In an important labor action, a National Labor Relations Board trial examiner has dismissed a labor case involving the Holly- wood Theatre, in Portland, Ore. He held that the theatre's labor policies were set by Evergreen State Amusement Corp. rather than by Na- tional Theatres, Evergreen's parents. This means, he said, that the case does not involve a chain widi gross sales of more than $10,000,000 a year, and so does not come within the board's jurisdiction. He said that if National had set the policy, as contended by the NLRB generai counsel, die board's jurisdiction would have been asserted. Florida Decision Cited The examiner, William E. Spencer; cited as support for his ruling a little-noted NLRB decision in a case last fall involving Florida State Theatres, Inc. In that case, the board refused jurisdiction over a group of Florida theatres, even though the theatres were owned by corporations which, in turn, were wholly-owned subsidiaries of Amer- ican Broadcasting-Paramount Thea- tres, which, of course, does far more than $10,000,000 business a year. The board then held that the theatres were managed locally and there was no "operational integration" between the operations of local theatres and the operation of the parent corpora- tion. The Florida and Oregon cases are important because the board is still working out exactly how it will apply new standards for taking jurisdiction in the retail and service fields. The board some time ago said it would not take jurisdiction over a multi- state chain of retail and service stores unless the entire chain grosses over $10,000,000. Theatres are apparently to be considered as falling in this category. IA Involved in Oregon In the Oregon case, an individual filed unfair labor practice charges against Local 159 of the International Alliance of Theatre Stage Employes, in connection with employment at the Hollywood theatre. The general coun- sel argued that the board should take jurisdiction, because National Thea- tres had more than $10,000,000 a year business. Proceeding Dismissed The trial examiner said die Holly- wood Theatre was operated as an integral part of a chain of theatres operated by Evergreen and its sub- sidiaries, and that personnel and labor policies were set locally. He said there was no evidence showing that theatres in the Evergreen chain had been integrated for operational purposes with any other chains owned by National. Since the theatres in the Evergreen chain do not gross $10,000,000 a year, the examiner dis- missed the proceeding. is the process of conciliation before litigation, whereby exhibitors, large and small, will be able to have their grievances heard, including the charges of "excess film rental." The smallest exhibitors, he said, already are receiving negotiated relief and that the principle of arbitration has been accepted by all parties. Con- tinued work "by all will give us a working instrument," he added. Urges Fight on Tax Wolfson exhorted TOA members to press for repeal of the 10 per cent admission tax, declaring that "if you allow the principle of this tax to re- main in force, then the slightest whim would expand its noxiousness to every theatre in the country." "The time has come in the industry when the same problem confronts all exhibitors," Wolfson concluded. "The difference is one of degree only. We are all independents. It is to our in- terest to fight off adverse legislation and to make production and distribu- tion ever conscious of our rights and our needs. If the problems are solu- ble, then the solutions can be reached only through a strong, united and fearless front. TOA offers that strength, that unity and that courage." Writers Guild Meets Today on TV Issues Special to THE DAILY HOLLYWOOD, Oct. 6.-The Writ- ers Guild of America (West) will hold a special meeting tomorrow evening at the Beverly Hills Hotel to seek authority from all members of its television branch for any necessary action in the negotiations with the networks on a new TV film contract. A meeting of the Guild's Eastern TV branch members will be held in New York tomorrow on the same issue. The TV writers will also be asked to approve the demands to be made to the major studios for a new film television contract to replace the pres- ent one which expires in November. Bert Orde Promoted Bert Orde has been appointed di- rector of sales development for "Reel- book" Magazine, Charles S. Thorn, advertising director, announced. In addition to his sales responsibilities in New York and the West Coast, Orde will help develop sales plans, staff selling activities, and act as consultant on Redbook's promotion activities. ( Continued from page 1 ) Cohn, Columbia president, will be imparted to the delegates in Manila. Joining him at the meeting in the Philippines will be Bernard E. Zee- man, Columbia International treas- urer, and Lawrence H. Lipskin, as- sistant to Kastner in charge of public relations. Michael Bergher, vice- president and Far East supervisor, will conduct the Manila sessions. Subsequently, the New York execu- tives, together with Bergher. will pro- ceed to Toyko, to attend there a con- vention of the Japanese organization. Cites Expansion In announcing the Manila meet- ing, Mr. Kastner declared that it was a "natural result" of Columbia's ever- expanding business. "The decision to hold our first Far Eastern international convention in- volving all our branches in that part of the world, is a natural result of the fact that every year our Far East business has shown steady, substan- tial progress," Kastner said. "This is my first visit to the Far East, and the convention will thus give me a fine opportunity to discuss our forthcoming pictures and plans for their release, widi the men on the scene, the men who will do the releasing. "Of course there are many complex aspects to international distribution today, and all of them will be gone into thoroughly." Sixty-City Preview For 'Miss Dove* Twentieth Century-Fox's Cinema- Scope production of "Good Morning, Miss Dove" will be previewed in more than 60 cities across the nation for over 100,000 opinion makers and community leaders between Nov. 14-18. The five-day "sampling" program was said to be an expansion of the national promotional campaign insti- tuted by 20th-Fox for "A Man Called Peter" which resulted in that film grossing in excess of a reported $4,000,000 in the domestic market. Showing of the Thanksgiving holi- day attraction will be held in the morning at leading theatres in each of die 60-cities through the coopera- tion of the Federation of Motion Pic- ture Councils and Better Films Com- mittees. Members of Boards of Educations, school superintendents, principals, faculty leaders, parent-teacher groups, members of the Federation of Women's Clubs, ministers and com- munity opinion makers will attend the special screenings. 1ST Dividend Set LOS ANGELES, Oct. 6. - The board of directors of National Thea- tres, Inc. today declared a quarterly dividend of 12M cents per share on the outstanding common stock of the corporation. The dividend is payable Nov. 3, 1955 to stockholders of record on Oct. 20, 1955. 6 Motion Picture Daily Friday, October 7, 1955 Highlights of TO A Annual Reports Adverse Bills Defeated in Many States LOS ANGELES, Oct. 6.-Standing committees of Theatre Owners of America completed their annual re- ports today for presentation to to- morrow's session of the annual con- vention at the Hotel Biltmore here. Following are excerpts from the major reports. NATIONAL LEGISLATION A. Julian Brylawski, Chairman The new Minimum Wage Act which was introduced at the request of the President of the United States was the only matter which required TOA attention in the field of national legisla- tion during this past year. The inclusion of motion pic- tures and cir- cuits in this legislation was entirely new, as this legislation was originally designed only Julian Brylawski f 0 r interstate commerce. The committee chairman appeared in opposition to this legislation before the Senate Committee on Labor Rela- tions. The new Minimum Wage act passed the Senate and raised the minimum wage to SI. 00, in which the House concurred. The bill, however, does not include employees of mo- tion picture theatres. In state legislation on minimum wages, the committee was successful in defeating a bill before the Mary- land Legislature which would set up a minimum wage for all industry in the state. The committee also was successful in preventing the imposi- tion of a gross receipts tax for the- atres in Maryland, but was not suc- cessful in defeating an amendment to the sales tax of Maryland under which film rentals were included. STATE & LOCAL LEGISLATION LaMar Sarra i? Robert E. Bryant Co-chairmen The close margin of victory in the legislative chambers of several states on proposed censorship laws should serve as a reminder that the industry still has a selling job ahead with a segment of the public and also with some of our various state officials on this issue, this committee counselled in its annual report. Several states, including Ohio, made legislative attempts to alter by statute the results of censorship deci- sions by the Supreme Court of the On Reducing Rates Insurance Committee Maps 6-Point Plan for Future The Theatre Owners of America insurance committee has mapped out a six-point program for the future in the hope of reducing public liability insur- ance and workmen's compensation rates for theatres over a period of years, co-chair- ~ theatre business and of offering their services for safety work and other matters; Attempt to broaden the scope of the present public liability policy by adding such features as false arrest coverage and occurrence coverage. Drive-in Problem Cited The drive-in theatre has been diffi- cult for the American insurance com- panies to handle as the picture has been confused due to the rapidity in which innovations were introduced into the outdoor houses, the commit- tee said. "Such items as playgrounds, concessions, merry-go-rounds, me- chanical equipment, pony rides, nurs- eries, etc., increased hazards in the drive-ins and the insurers had diffi- culty keeping up with the rating for- mulae," it was reported to the TOA convention. The present rating for outdoor houses is based on admissions of box office, receipts of concession stand, mechanical equipment and pony rides. "It would be far better if a single rate for the drive-in theatres based on either receipts, admissions or car stalls with perhaps an extra flat charge for any mechanical equip- ment in the playground could be worked out with the National Bureau of Casualty Underwriters," the co- chairmen said. Arthur Lockwood men Arthur H. Lockwood, Gene Lutes and Ernest G. Stel- lings, state in their annual report. The program is: Try to obtain a reduction in the minimum premiums for property dam- age in the drive-in theatres from $50 to $25; Establish a working anangement with the National Bureau on Com- pensation Insurance to review the ex- periences of theatres and try to ob- tain rate concessions; Urges Liability Revision) Attempt to obtain a different basis for rating the public liability hazards in the drive-in theatres from the Na- tional Bureau of Casualty Underwrit- ers; Undertake a campaign with exhibi- tors to improve the safety of their theatres by working with the insur- ance company safety people and by mailing literature and other data to the theatres; Attempt to convince the American insurers of the desirability of writing United States, decisions which were favorable to the motion picture indus- try. Following relief in 1954 from a portion of the Federal admission tax, some cities granted prompt tax reduc- tions; however, when the New York City five per cent on admission charges became effective on July 1, 1954, our repeal effort was noticeably slowed and a dangerous precedent was again established. Because of the New York impost, the constant threat of additional levies by municipalities and states remain, the report said. The committee recommended that exhibition exert maximum effort and pressure now, not merely to resist im- position of such discriminatory taxes, but to carry on a continuous and re- lentless drive designed to remove by repeal such taxes. The exhibitor who solidly "weds" himself to his community and to its responsible civic leaders, has little to fear from the city or town taxing au- thorities and, further, where a strong statewide exhibitor organization made up of such exhibitors exists and re- mains active, then such exhibitors have even less to fear from the leg- islative assembly of their respective states, the committee declared. PUBLIC RELATIONS John W. Keiler II &r Emil Bernstecker Co-chairmen Theatre public relations is actually community public relations, and to improve the theatre's public relations we must improve relationships with the community in which our theatres are located by making the theatre a focal point of all worthwhile causes, this committee said. Theatre operations should be of such character and nature as to create as little cause for justified criticism from a fair-minded segment of our fellow citizens as possible, it held. Avoid the showing of entertainment which those of us in the industry know as "the fast buck" kind and see that advertising is not too lurid, con- stantly and everlastingly and always shrieking to high heaven that every attraction offered is super-colossal, etc. 500 Theatres, 2 Local Units Added by TO A THEATRE EQUIPMENT & ACCESSORIES Joseph J. Zaro, Lucian E. Pope, Edwin Gage, Co-chairmen Exhibitors would be saved a great deal of expense if motion picture producers would get together and de- termine the value of each of their processes and combine them into one stand- ardized dimen- sion, this com- mittee reported. Confusion ex- ists among ex- hibitors on one item which is probably the most important and costly of all and that is Joseph Zaro the standardi- zation of frame sizes. Many producers are marking pictures in different sizes as well as using different thicknesses of film stock, the committee said. It is apparent that the 55mm. and 65mm. processes of 20th Century- Fox and Loew's have an ulterior mo- tive which is to control the releases and also clearances, the report charged. The producers will equip only certain theatres with the mecha- nism to run these sizes and thereby control the release at their whim, probably on a road show basis, and the films will then not be released for general exhibition until the terri- tory has been milked dry, it was contended. A money-saving device for exhibi- tors is the development of having both optical and magnetic sound tracks on the same print. ORGANIZATION & MEMBERSHIP George G. Kerasotes, Walter L. Morris, Art Adamson, Co-chairmen Continued research, study and con- tact with exhibitors in all parts of the United States has laid the foundation for a steady growth of Theatre Own- ers of America which acquired over 500 new members during the 1954-55 fiscal year, this committee reported. Two new units have affiliated with TOA during the past year— the Quebec Theatre Owners Association, the first affiliate outside the United States, and the Intermountain Theatre Owners Association composed of exhibitors in Idaho, Utah, Nevada and Wyoming. During the year, Walter Reade, Jr., R. J. (Bob) O'Donnefl and general counsel Herman M. Levy have ex- panded upon the contacts already made by Alfred Starr in the exhibi- tion field in England and Europe. i'-H- You're in the k Cfekl-J with TODD -AO! RODGERS &HAMMERSTEINS THE NEW MOTION PICTURE PROCESS When the magic that is "Oklahoma!" meets the miracle that is Todd-AO ... something wonderful happens! Suddenly you're there... in the land that is grand, in the surrey, on the prairie! You live it, you're a part of it... you're in "Oklahoma!" Because this is a completely new and unique presentation, without precedent in modern entertainment, all seats for "Oklahoma!" will be reserved as in the legitimate theatre. PRODUCED IN II* NEW sight! NEW sound! NEW sc^ GORDON MV -GLORIA GRAMME -GENE "i FRED ZINNEMANN ^ARTHUR NELSON • CHARLOTTE GREENWOOD - EODIE ALBERT -JAMES WHITMORE - ROD STEIGER - SHIRLEY I0NES ; Jf. DaneesSlapdby AGNES DE MILLE *•>"• SONYA LEVIEN « WILLIAM LUDWIG IN EASTMAN COLOR Sound by TODD-AO PUBLIC WORLD PREMIERE Theatre ^EW YORK CITY- OCT. 13th TWICE DAILY THREE SHOWS SAT., SUN. and HOLS. PUBLIC HOLLYWOOD PREMIERE EGYPTIAN UNITED ARTISTS NOVEMBER DISTRIBUTED BY MA PM A THEATRE CORPORATION, 233 WEST 49th STREET, NEW YORK 19, N. Y. mMullA JOSEPH M. SCHENCK, Chairman * GEORGE P. SKOURAS, President You're in the show with TODD-AO! THE NEW MOTION PICTURE ERA! Like Rodgers & Hammerstein's "OKLAHOMA!", all great mo- tion pictures of the future will bear the distinctive imprint — PRODUCED IN TODD-AO . . . This is the new motion picture era . . . it's TODD-AO! . . . Truly revolutionary . . . Ecstatic in its realism . . . supreme in its audience emotional involvement and participation . . . TODD-AO is supersonic in its possibilities . . . you live the action . . . you're part of it . . . TODD-AO is the entertainment miracle born of inspired boldness and deter- mination through the happy marriage of science and the motion picture art. UNITED ARTISTS THEATRE CIRCUIT INC. You're in the show with TODD-AO! Friday, October 7, 1955 Motion Picture Daily 9 m Oklahoma!' — Introduction to The New Todd -AO Process By SAMUEL D. BERNS THE eyes of show business are focused on the world premiere of Richard Rodgers' and Oscar Hammerstein's film version of their stage success, "Oklahoma!" as it introduces the long-awaited Todd-AO process. We'd like to wager that the first nighters will come away "bug-eyed" with delight at having experienced an intimate sense of par- ticipation in the musical story. With an aspect ratio of 2 to 1 embracing the highly reflective, deep-curved 66-foot screen, several of the scenes, filmed with a 128-degree wide angle lens to meet the peripheral vision of the human eye, will invite complete satisfaction. More than meets the eye, will be the most appreciable factor of the presentation— the music. The new high fidelity Orthophonic sound system, comprising six different sound tracks channelled to multiple directional hi-fi horns around the theatre, will impress the ear. Songs like "Oh, What a Beautiful Morning," "Surrey with the Fringe on Top," "Kansas City," "People Will Say We're in Love," "Out of My Dreams," and "Pore Jud," that have re- mained popular since the introduction in 1943, will again be welcomed. New eyebrows may be raised by the show's purpler-hued songs, such as, "I Can't Say No" and "All 'er No- thin'," or the highly impressive dream ballet performed in a brothel, or the racy dialogue between a traveling salesman and a farmer's laughter, which also are in the film. SHIRLEY JONES A NEW STAR Springboarding to stardom out of the familiar name cast headed by Gordon MacRae, who as Curly lends a boyish charm to his most im- portant singing role to date, is Shirley Jones. James Mitchell is another who merits special recognition for his fine dancing ability, enacting the counterpart of Curly in the dream ballet, and teamed with the very capable Bambi Linn, as the dream Laurey, in the special 15-minute ballet staged by Agnes de Mille. Mitchell has already proven himself in several important dramatic roles, and this display of versatility should capture the attention of producers. Gene Nelson's dancing specialties, added to his romantic comedy interludes with Gloria (Ado Annie) Grahame, and James Whitmore's shotgun interest in his daughter Ado's mar- riage, as she caters to salesman Eddie (Ali Hakim) Albert's dishonorable intentions, pro- vides the comedy relief. Rod Steiger makes his role of Jud, the hired hand who nurses a mad desire for Laurey, the most outstanding performance of the two-and- one-half-hour long feature. Steiger's duet with MacRae, singing "Pore Jud," is a show-stopper. The fine performance by Charlotte Green- wood, as Aunt Eller, and Roy Barcroft, as Sheriff Elam, contribute to the stature of the cast. Barcroft will give the first nighters an added glimpse of his personality as he assumes the emcee duties. Another important facet with Eastman Color to enhance the visual aspect, is Robert Surtees' exemplary camera technique, ranging from what appears to be the largest closeup ever projected, to scenes in which a railroad train can be seen approaching from one side of the screen while a surrey is coming down the road at the opposite side to meet it from a considerable distance. This latter scene taken with the "bug-eye" lens is a perfect example of the scope that can be accomplished by the Todd-AO process. All-important, expensive productions have a way of inviting severe criticism, since the ex- pectancy runs high and the public taste is immediately sharpened by an eventful produc- tion. It is with a great deal of remorse that this reporter could not find an excuse for the casting of Gloria Grahame in the role of Ado Annie. Her delivery of those two lyrical whimsies, "I Can't Say No," early in the film, and "All 'er Nothin' " was completely lost, a "Oklahoma!" On Screen . . . In a dream ballet se- quence, at left, James Mitchell, dancing as "Curly," leads a group of fellow cowboys. At right, Gordon Mac- Rae, the film's real "Curly," tells Shirley Jones, "Laurey," of his plans to take her to the box social. very disturbing element to dispel during her frequent appearances. PRODUCT/ON IS LAVISH Arthur Hornblow has given "Oklahoma!" a lavish production. It boasts a well-written screenplay by Sonya Levien and William Lud- wig, who translated the musical based on Lynn Riggs play, "Green Grow the Lilacs," into greater audience appeal for the screen veision. Under Fred Zinneman's direction, the story comes to life as Laurey, trying to teach Curly a lesson for waiting until the last minute to ask her to a box social, decides to go with Jud instead. Jud, harboring a mad passion for Laurey's love, tries to kiss her as he drives his buggy off the main road to the affair. After an exciting scene in which they lose control of the horses, Laurey manages to drive without Jud to the party. Jud arrives on foot in time to bid against Curly for Laurey's hamper basket, which would give him the privilege of her company for the balance of the evening. Curly sells his horse, saddle and pistol to outbid Jud. Laurey is compelled to fire Jud for his actions and then confesses her love for Curly. Following a marriage ceremony for Laurey and Curly, their friends arrange a "shivaree"— a custom that places the couple high on a hay stack while the company has a whoopin' time around them. Jud sets fire to one of the hay- stacks that draws the crowd away and then starts a fire on the haystack holding the newly- weds. Laurey manages to escape while Curly and Jud fight it out. Jud is killed, but Curly is acquitted on grounds of self-defense. The young couple finally get away on their honey- moon just as the news arrives that their ter- ritory of Oklahoma has been admitted into the Union. There's no question about this being one of the greatest pre-sold attractions to mark an- other milestone in the progress of entertain- ment. 10 Motion Picture Daily Friday, October 7, 1955 Cast in the Leading Roles Of Magna and of Todd-AO Joseph M. Schenck, chair- man, Magna Theatre Corp. George Skouras, presi- dent, Magna Theatre Corp. Michael Todd, who insti- gated the Todd-AO project. Henry S. Woodbridge, Dr. Brian O'Brien, vice-presi- L. Douglas Netter, Jr., president, Todd-AO Corp. dent, American Optical Co. Todd-AO sales manager. Plans of Todd-AO and Magna (Continued from page 1 ) organized to insure a supply of product in the new medium, expects to complete produc- tion of a second TODD-AO feature, "Around the World in 80 Days," in December. Other productions in the process are being planned, including the filming of Rodgers' and Hammerstein's "South Pacific" in the spring of next year, according to the TODD-AO Corp., which licenses productions, as well as handling the projection equipment for theatres. The Rivoli premiere next Thursday will mark another merger of showmen, scientists and talent to produce better entertainment in new media. Prominent in this merger are the names of Michael Todd, Broadway producer who, following his disassociation from Cinerama Productions in 1952, sought a new screen technique. He teamed up with Dr. Brian O'Brien, now vice-president of American Op- tical Co. O'Brien, working with a team of over 100 scientists, developed the wide-gauge, single projector system, currently slated for ex- hibition around the globe. Entering the picture early in the develop- ment of TODD-AO were pioneer showmen Joseph M. Schenck, board chairman of United Artists Theatre Circuit, and George P. Skou- ras, UATC president. They formed the Magna Theatre Corp. to help American Optical finance the experiments, with UATC putting up the initial $1,000,000 and Todd $250,000. Other figures deeply involved in TODD-AO operations are Henry S. Woodbridge, president of the TODD-AO Corp., and L. Douglas Net- ter, Jr., TODD-AO vice-president in charge of sales. Assisting Magna president Skouras are Mal- colm Kingsberg, treasurer, Ralph B. Neuburger, secretary, and Arthur Hornblow, Jr., vice-pres- ident for production, the latter credited with persuading Rodgers and Hammerstein to film "Oklahoma!", the film which Hornblow pro- duced following the Broadway team's okay. TODD-AO sales vice-president Netter, speaking about the production phase of his company, announces that in the immediate future TODD-AO will have the necessary facilities for shooting approximately three simultaneous productions. Additional orders, he added, have already been placed to further expand these facilities. Outlining sales policies for theatres, Netter stated that the equipment for exhibition of TODD-AO motion pictures, is sold outright to theatre owners and operators. The cost of a TODD-AO installation for a dual projector booth is put at approximately $25,000. This amount includes two complete all-purpose pro- jectors, capable of both 70mm. TODD-AO projection and regular 35mm. projection of any screen ratio, two lenses, one sound switching and equalizing unit, one TODD-AO screen and screen frame and booth accessory equip- ment. Extensive remodeling of a theatre is not required for TODD-AO, as the TODD-AO process has been designed for our present thea- tres, Netter added. FIRST BOOKINGS FOR LONG RUNS William G. McGowan, assistant treasurer of Magna, outlining the general 90-10 sales policy for the distribution of "Oklahoma!", rejected any four-wall deals for the road-show engage- ments, currently the only type planned for the estimated $6,800,000 production. The policy is to select the most suitable theatre, regard- less of affiliation, he adds, although the initial three openings all will be in UATC houses. In the meantime, Magna has men in the field surveying alternative situations for "Oklahoma!" engagements. As a general rule, according to McGowan, cities will be selected for the "Oklahoma!" showing in order of their density of popula- tion. Thereby, the earliest cities selected offer the population potential for the longest run, he explains. In New York, it is hoped to havp a run at the Rivoli from three to five years. Netter, explaining the operations of TODD- AO, points out the company issues licenses and supplies all necessary production equipment to qualified producers for production in the process on a royalty basis. The TODD-AO equipment is manufactured in both the Buffalo, N. Y. and Southbridge, Mass., plants of the American Optical Co. Briefly, the projection equipment, lenses and accessories are made in Buffalo and the screen is made in Southbridge. The projection heads are made by Phillips in Eindhoven, Holland, for the American Optical Co. Netter feels that the manufacturing facilities of both the American Optical Co. and Philips are ready to meet the demand for TODD-AO theatre equipment and TODD-AO shooting equipment. BIG EXPLOITATION BUDGET Meanwhile, Magna, planning to step up its advertising-exploitation campaign, has allocated $1,500,000 for that department, headed by Nicholas J. Matsoukas. The pre-opening pub- licity given to the picture, the process, and the personalities, augurs well for business, Magna executives believe. The national adver- tising campaign which was recently launched with "Life" magazine and is slated to continue for a year will be supplemented by extensive regional and local newspaper advertising with each opening, Harry K. McWilliams, assistant director of advertising, publicity and exploita-j tion, explains. Advance ticket sales at the newly-refurnished Rivoli, which began Sept. 27, are very good, McWilliams reports. With all seats reserved, tickets are scaled from $1.75 to $3.50 evenings, and $1.50 to $2.75 matinees, with two shows daily and three shows Saturdays, Sundays and holidays. Preceding the public debut at the Rivoli on Thursday, three night pre-opening premieres have been scheduled. On Monday night, press representatives will be invited. Tuesday will be "Governor's Night," with all invitations is- sued by Governor Raymond Gary of Oklahoma, while Wednesday night will be a benefit for the Vocational Advisory Service. TODD-AO is the wide-angle, deep-screen motion picture system developed by AMERICAN OPTICAL CO. OKLAHOMA !— the first picture made in the TODD-AO system will be distributed by MAGNA THEATRE CORP. TODD-AO IS THE TRADEMARK OF THE TODD-AO CORPORATION screen i first presentation . . . RODGERS & HAMMERSTEIN'S THE TODD-AO CORP.. 1270 AVENUE OF THE AMERICAS. ROCKEFELLER CENTER, NEW YORK 16, NEW YORK OKLAHOMA! 12 Motion Picture Daily Friday, October 7, 1955 Todd-AO Methods and Equipment 'Oklahoma" in 65mm Applies Complete New Process of Wide-Screen Technique The Todd-AO system of motion pic- ture production and projection which brings the fabulously popular stage musi- cal, "Oklahoma!" to the screen, initially at the Rivoli theatre on Broadway next week, is a comprehensive process of relatively complex optics for employing film basically 65mm wide to realize a large, so-called "participation type" picture from a single print at projection angles normal to regu- lar theatres. The production negative is 65mm; the theatre print carrying both picture and sound is 70mm. In the presentation of "Oklahoma!" at the Rivoli, and a few weeks later at the Egyptian theatre in Los Angeles, 65mm prints with picture only will be used, sound being reproduced from a separate strip. In either case, sound is stereophonic from six tracks, five for screen speakers, one providing effects for reproduction throughout the auditorium. Nineteen speakers have been installed in the Rivoli auditorium for the "Oklahoma!" engagement. Fifteen Altec duplex horns systems are distributed in the walls and ceiling of the forward section, and four Altec two-way horns serve the balcony. Five Altec "Voice of the Theatre" sys- tems are installed behind the screen. The main amplification system of the Rivoli, and also of the Egyptian theatre, consists in six Ampex amplifiers, each having an output of 120 watts. The Rivoli now seats 1600 following reseating with American chairs throughout. Technically, the Todd-AO system was developed by the American Optical Com- pany under the immediate direction of Dr. Brian O'Brien, vice-president in charge of research and development, who had ap- plied principles of the system to a training device for the U. S. Navy during World War II. American Optical is the manu- facturer of the lenses and the printer, which latter functions critically in the sys- tem. This and related apparatus peculiar to the process are manufactured by the Motion Picture Productions Division of American Optical, which is headed by William E. Peck. Sales and installation of the equipment, as well as licensing producers to use the process, are handled by the Todd-AO Cor- peration, of which Henry S. Woodbridge. formerly of American Optical, is president, and L. Douglas Netter, Jr., is vice-presi- dent in charge of equipment sales and in- stallation. Camera lenses give Todd-AO cinema- tography four angles of coverage — 37, 48, 64 and 128 degrees. The camera, made by Mitchell Camera Corporation and based on its standard design, has a three-blade (with 65 mm) STANDARD PERFORATIONS(O.IIOO"X0.0780"; -0.2155" ri i TRACKS Drawing from Better Theatres. Copyright 1955 by Qugley Pub. Co. FIGURE 2 — Drawing indicating scheme of the 70mm Todd-AO print, with approximate specifica- tions. The frame area amounts to about four times that of a standard 35mm film frame as cropped for a 1 ,66-to- 1 aspect ratio. dissolving shutter with an opening of 170 degrees. Film speed of the system is 140.25 feet per minute, or 30 frames per second. Exposure time at 30 frames per second, with the shutter at 170 degrees, is 1 /60th of a second. The camera aper- ture is 2.072 by 0.906 inches, for a ratio of 2.32-to-l. With the six sound tracks on the 70mm picture film (six tracks disposed as in- dicated in Figure 2), about 62 mils are removed from each side of the frame, giving the print image an aspect ratio of 2- to-1. For general comparison of Todd-AO film dimensions with those of standard 35mm, Figure 1 pictures a 65mm print alongside a standard optical print. Since film speed is 142 feet-plus per FIGURE I (below) compares a 65mm Todd-AO print with a standard 35mm optical print. A 70mm print carrying six sound tracks reduces picture width (see Figure 2) to allow for a track inside each row of perforations. At right is the Todd-AO camera, equipped with a 22mm lens that provides a range of 128 degrees. Other lenses are 76mm. 58mm and 44mm. (when all those wonderful reviews come in) Congratulations ers and Hammerstein on "Oklahoma" in Todd- AO Made on Eastman Color Film Motion Picture Film Department EASTMAN KODAK COMPANY Rochester 4, N. Y. W. J. GERMAN, Inc. Agents for the sale and distribution of Eastman Professional Motion Picture Films Fort Lee, N. J.; Chicago, 111.; Hollywood, Calif. 14 Motion Picture Daily Friday, October 7, 1955 FIGURES 3 and 4: The Todd-AO projector. Parts numbered in Figure 3, above, are — I. lamp (not included in Todd-AO equipment); 2. projector head; 3. upper magazine; 4. window; 5. upper fire trap; 6. lens and mount; 7. lens mount bracket; 8. upper motor; 9. inching Itnob; 10. belt housing; II. lower motor; 12. upper base; 13. water line connections; 14. cutout for electrical leads; 15. hold-down screws; 16. leveling screws; 17. lower base; 18. lamp bracket; 19. lamp push button switches; 20. motor push button switches; 21. lower fire trap; 22. motor selector switch; 23. connector hole, optical sound cable; 24. lower magazine. Parts of the mechanisms drawn in Figure 4 are: I. upper fire trap guide roller; 2. fire trap rollers; 3. upper pad roller; 4. feed sprocket; 5. nylon pressure roller; 6. tension indicator; 7. piloting guide roller; 8. adjustable guide roller; 9. lens mount clamping bolt; 10. lower pad roller; II. lower fire trap rollers; 12. fire trap guide roller; 13. hold back sprocket; 14. optical soundhead; 15. sound drum; 16. pressure roller; 17. guide roller; 18. lower film gate pad roller; 19. intermittent film sprocket; 20. aperture plate; 21. pressure bands; 22. upper loop; 23. intermediate sprocket; 24. upper film gate pad roller; 25. film gate; 26. lower loop; 27. lens mount lever; 28. exciter lamp. threaded for optical sound (also see Figure 4). however, according to American Optical technologists, to figure in the optics of Todd-AO projection lenses. 1' ilm pads are accordingly flexible, being long and thin to hug the film continuously as it slides over the curved shoes of the minute, approximately 2800 feet of film are required for 20 minutes of running time. Theatre reels designed for the Todd-AO projector take a total of 3700 feet. PROJECTOR DESIGN The projector of the Todd-AO system is of integrated design developed in collabo- ration by the American Optical Company and by Philips Industries of Eindhoven, Holland, and New York (North Amer- ican Philips Company). Fabricated by Philips, it embodies special features of unity and flexibility, including the ability to project standard and CinemaScope film, utilizing either magnetic or optical sound. For shift from one film speed to the other, two motors are installed, one oper- ating the drive at Todd-AO speed, the other operating it at standard speed. A throw-over switch is provided so that only one motor may be energized at any one- time. Both motors are permanently coupled to the mechanism by Gilmer belts and sprocket type pulleys, thus giving a quiet drive. The entire projector, omitting only a light source, has been engineered as a com- plete unified assembly. The equipment is shown in Figure 3. In Figure 5 the mechanism is pictured from operating side, threaded for optical sound. The various components of the projector mechanism and integrated sound-heads are identified in Figure 4. In Figure 4 the projector is threaded as with 70mm Todd-AO film, through the six-track magnetic pickup. Running through this sound unit, the film is iso- lated from the rest of the projector by a driven sprocket, one before and one fol- lowing the unit to prevent unnecessary flutter due to erratic motion of the reel in the upper magazine. It will be noted in illustrations of the projector mechanism that the film proceeds through the gate in a curve. A curved runner plate has been prompted by the greater amount of film exposed to heat of the projection light, and also with ref- erence to the greater weight of Todd-AO film. The curve is of considerably smaller radius above and below the aperture, but slight across the aperture, where its radius is about 25 inches. This bending lends the film added stiffness in a crosswise di- rection, minimizing undesirable motion across the width of the wide-film aperture. Curvature at the aperture is sufficient, WORLD'S LARGEST OOfiSOLE 1 6 6 -channel groups ...96 input channels This huge console, custom built by Westrex for the Todd-AO production, "Oklahoma", was designed, manufactured, and delivered in six months as part of the complete recording, re-recording, and edit- ing equipment supplied by Westrex. Research, Distribution and Service for the Motion Picture Industry Westrex Corporation 111 Eighth Avenue, New York 11, N. Y. Hollywood Division: 6601 Romaine Street, Hollywood 38, Calif. AT LEFT: Lineup of dubbing machines and dubbing re- corder. Re-recorded version is 6-track stereophonic sound on 35mm magnetic film. AT RIGHT: Westrex Editer-with 70mm film in the picture gate, and two 35mm sound films, one in the regular gate and one in the special sound head attachment. 16 Motion Picture Daily Friday, October 7, 1955 The Todd-AO switching-relay-equalizer rack, shown at left from rear with door removed, and at right from the panel side, pictured with Fred Pfeiff of Altec, now associated with Todd-AO, who helped design it. film gate. The gate is stationary — to thread the projector, the entire aperture plate assembly, which is located between the film and the lamphouse, swings back out of the way. The aperture assembly consists of a heavily formed plate into which has been incorporated a cooling sys- tem, a tubular loop for water completely surrounding the aperture. SOUND RELAY RACK For sound reproduction from Todd-AO 70mm prints, a six-track magnetic repro- ducer located in the upper corner of the projector mechanism housing, is coupled through relay changeovers to a series of six plug-in preamplifiers, which are in a special rack (see adjoining photos). This rack contains all power supplies, main and auxiliary volume controls, and a spare pre- amplifier in a preheating position for quick change. It was designed and is built by the Altec Service Corporation. The main preamplifiers feed through the volume control to a series of six power amplifiers, five of which are coupled to loudspeakers behind the screen in an un- bridged stereophonic system. The sixth channel is for surround speakers in the au- ditorium. All necessary switching is pro- vided for using only four of the magnetic channels when magnetic CinemaScope prints are used. When the film has an optical track, the preamplifier in the base of the projector adjacent to the photocell output is employed and this is switched in on the power amplifier supplying the central speaker (or the three inside speak- ers, bridged, if conditions advise more than one screen speaker). To facilitate change of aperture in go- ing from one projection system to another, a removable aperture plate insert is mount- ed in direct contact with the water-cooled housing so that the insert also remains suf- ficiently cool for immediate handling, and undistorted. Because the film gate is sta- tionary, the rear element of short focal length lenses need cause no interference due to closeness to the gate. PROJECTION LENSES The lens mounting device is of sturdy construction, resembling the slide rails of a lathe. It is designed for mounting both the complex Todd-AO lens and necessary adaptors for any standard lenses and ana- morphic attachments. The lens mount ro- tates on an eccentric for positioning the axis of the lens to coincide with the center of the film according to the projection system being used. The Todd-AO system calls for projec- tion lenses in six basic focal lengths. Inter- mediate focal lengths, for precise adjust- ment of picture size to the throw, are ef- fected by adding a lens unit to the basic lens, with the auxiliary lens sealed to the basic unit, this to be a factory operation according to specifications comprehensively established by Todd-AO engineers for each installation, involving the screen as well. Designers of the Todd-AO system re- fer to the projection lens as a function in an optical progression in which the mathe- matics of all components, starting with camera lenses and proceeding through a quasi-optical printer, are interrelated to produce an image without effective distor- tion or keystone at any projection angle on a deeply curved screen (depth of curva- ture intended is indicated by specifications for the screen of the Rivoli theatre; these have been given as a width of 52 feet as measured at the chord, a height of about 26 feet, and curvature depth of 13 feet). To provide for sharp focusing of the relatively wide film photograph to its ex- treme edges, the basic projection lens is de- signed with aspheric surfaces. Since any changes in temperature of the lens elements can alter focus, a motorized focusing device has been provided to correct automatically such aberration as it may develop. Changing of projector parts required for conversion from Todd-AO film to 35mm involve the film gate, the pressure bands (which are merely shifted), the aperture plate insert, sprocket pad rollers and the lenses (though it is said that the central optics of the Todd-AO lens are adapted to the smaller aperture of 35mm prints). Sprockets are designed for both widths of film, with teeth on the rims for either 65mrn or 70mm, and teeth for 35mm inside at a lower level. The projector shutter is single-bladed, cutting off the light twice per frame. Its transmission is rated 54% efficient. LENTICULAR SCREEN The screen developed as a component of the Todd-AO system is plastic-coated fab- ric with an aluminum surface embossed in a formation of lenticles, or tiny lenses, of depth, shape and disposition across the screen to prevent the surface from reflect- ing light back on itself at the extremities, and also to adjust light angles for optimum reflection into the audience area. (Screens for initial installations have been fabri- cated by the American Optical Company, with embossing by the Textileather Divi- sion of the General Tire & Rubber Com- pany, using machines developed by Ameri- can Optical.) The lenticles of the screen, which are about .050" high and .033" wide, vary in spacing and in angle as they range in close tiers across the screen. With fab- rication in vertical panels, the sections are joined by a method employing fibreglas tape, referred to as "cementing." Screen curvature is not constant ; it varies accord- ing to projection and visual angles apply- ing to the installation. PROJECTION ANGLE OPTICS Todd-AO system optics relate funda- mentally to projecting a picture on a deeply curved screen at a substantial angle of projection. Projecting a film photograph occupying one plane (flat in the aperture), on to a deeply curved screen head-on when there is no projection angle whatever pre- sents an optical problem. When there is appreciable projection angle — from perhaps as little as 6°, the difficulty is increased, and it of course becomes greater as the angle widens. "Keystone" is the familiar deformation of the screen image when a normal rectan- gular film frame is projected at a vertical angle. The deformation is greater and (Continued to page 18) u I'M MIGHTY GLAD TO HAVE PLAYED THE ROLE OF SHERIFF ELAM IN OKLAHOMA! II AND FM RIGHT PROUD THAT THEM BROADWAY FELLERS RODGERS & HAMMERSTEIN Selected Me to Be MASTER of CEREMONIES For the Opening at the RIVOLI THEATRE Sincerely, Roy Bar croft Ampex Corporation congratulates Magna Theater Corporation on its superb pro- duction of "Oklahoma!" and the Todd- AO Corporation on its development of the exciting new Todd- AO process. Ampex is proud of the part it has played in making possible the presentation to audiences everywhere of the stereophonic sound that is so important to Todd-AOs magnificent quality Am: p: EX CORPORATION Signature of Perfection in Sound 934 Charter Street • Redwood City, California is Motion Picture Daily Friday, October 7, 1955 Producers The Todd -AO Process (Continued from page 1) to conduct the addresses, introduced S chary as the first speaker, who broke down production problems into six main categories. The biggest problem facing pro- duction, Schary said, is story supply, w hich he said is steadily diminishing, since new complications in this field are television's huge consumption of stories from all sources, and televi- sion's newly-displayed willingness to finance stage productions in return for agreements to give TV first call on material after or during its stage run. This will require the big studios to re-enter stage financing in self- protection, he indicated. Story choice, categorical balancing and necessity of making stories diat have world-wide as well as domestic interest, are other major considera- tions complicating story situation, Schary added. Casting problems are at an all-time peak, Schary said, with more stars demanding extreme prices, increased control over productions they appear in, and often refusing outrightly to work in a picture which might put them in a higher tax bracket. Directors are similarly exacting in their demands, Schary said, for simi- lar reasons. The extent to which M-G-M, or any studio, should enter the televi- sion field is yet to be determined, Schary said, pointing out to the ex- hibitors diat if each major studio en- tered television with a big program each evening during the week, the- atres would be in trouble and many would n<.ve to close. Sees B' Pictures Gone Forever' Schary said "B" pictures are gone forever, with budgets averaging around two million dollars and many pictures costing twice that. He said modernization of studio equipment along "automation" lines might help cut costs, but did not detail this. Titles, scarcity of talent and an- tiquated distribution mechanisms were other problems faced by pro- duction mentioned by Schary. Broidy, following Schary, said Al- lied Artists has certain special prob- lems inherent in its change to high- budget production, but he felt sure exhibitors would cooperate in their solution. Begistration at the convention, as of tin's Thursday afternoon, was 468, said to be the largest number for this period of the conclave in the history of the association. Yates traced the history of his for- mation of Republic Pictures in 1936 to produce low-cost films, and his change to high-budget production in 1954, naming seven already delivered, five more awaiting release, and six more ready for production, budgeted up to two million dollars. He said costs had doubled since 1945, stories had become scarce, and good talent more difficult to obtain, but declared Republic will continue in its present policy so long as exhibitors display (Continued from page 16) more complex if the screen is deeply curved. It is a function of Todd-AO system optics to "correct" such screen image deformation in the film image. Prints with the film photograph "com- pressed" to eliminate distortion due to projection have been contem- plated in development of the process. Dr. O'Brien Describes System According to Dr. O'Brien the pro- duction of Todd-AO prints involve the entire optical progression of the system, with an important role per- formed by the printer developed for the system under Dr. O'Brien's di- rection. The method implies produc- tion of prints variously according to critical ranges of projection angle, with some adjustment available in establishing the screen curvature. For the sound recording of "Okla- homa," initial production in the Todd-AO process, special equipment was developed by Westrex. Record- ing was done at the MGM studios. Two six-channel stereophonic produc- tion recording systems were supplied for use both on location and on the stages at MGM. These systems consisted of mixer input facilities capable of accommo- dating six stereophonic microphone inputs, a six-channel RA-1547 re- corder and associated power supply equipment. A special stage at MGM was com- pletely equipped to do the complex re-recording work necessary for this musical production. The installation required a special console capable of accepting 96 separate input circuits. Arrangements were made so that cir- cuits could be handled separately, or grouped under controls, so that each separate film containing six magnetic- sound tracks in a stereophonic rela- tion could be controlled with one attenuator. The main console is over 20 feet long and arranged to accom- modate a five-man crew. Under Hynes' Direction The recording operations were un- der the direction of Fred Hynes. Special development work related to the sound, as well as the manufac- turing program involved, was under the supervision of Dr. John G. Frayne, Westrex engineering manager. For editing "Oklahoma," the West Coast Division of Westrex especially adapted the Westrex Editor to meet the requirements of the Todd-AO system. Studio Crafts Earned $127 Weekly in Aug. HOLLYWOOD, Oct. 6. - Weekly earnings for the craft workers in the motion picture studios during August averaged $127.08 per week, accord ing to the California Department of Industrial Relations monthly report, which added that the average work week in August was 42.95 hours. 16mm. Trial Heston Meets Murrow Charlton Heston, star of Paramount Picture "The Ten Commandments," and his family will be the subject of Edward R. Murrow's "Person-to- Person" CBS-TV show on Oct. 14 from their New York home. their willingness to cooperate in its exhibition. Kelly said the SAG is exhibitor- minded and urged exhibitors to pro- mote more personal-appearance tours as a means of acquainting the public with the players. Bellah said exhibitors could do well financially by billing screen writers on the marquee and in publicity. Exhibitors taking part in question- answer period included Hugh Martin, Walter Reade, Jr., Julian Harvey. Prior to seminar, Pat McGee pre- sided at a luncheon in the Biltmore Bowl given by the Mission Orange Company president Dwight Thomas. Several young players who are can- didates in the COMPO Audience Awards poll were among the 200 at- tending. The Association of Motion Picture Producers was host to the TOA to- night at the Beverly Hilton Hotel buffet dinner. (Continued from page 1) "Million Dollar Movie," which he started in 1954 at WOR-TV, showing the same feature film on five consecu- tive nights, which was highly success- ful and created audience as well as commercial acceptance. ■Defense attorney Macklin Fleming asked Fenster if the station is in com- petition with theatres, receiving the answer, "I imagine we are." Fenster also revealed the current payment of $8,000 for 16 runs of a feature film compared with a ceiling of $800 for one showing in 1950. Says 35mm. Is Better Fenster said that all TV stations use 16mm, but that 35mm gives a better picture. He added a note that the potential revenue from TV for motion picture producers has -risen considerably. The only other witness, Charles Weintraub, president of Quality Films, Inc., of Los Angeles, answered gov- ernment attorney Samuel Flatow's questioning as to the availability of major company product with the re- mark that he understood RKO prod- uct in the vaults could have been pur- chased for fourteen million dollars and that he had negotiated earlier this year for the purchase of Pine- Thomas films released through Para- mount. 'Swing' Set for Roxy Twentieth Century-Fox's Cinema- Scope production of "The Girl in the Red Velvet Swing" will have its New York premiere at the Roxy Theatre here on Oct. 19. Toll-TV Fight Needs More Funds, Starr Says in TOA Report From THE DAILY Bureau LOS ANGELES, Oct. 6. - A pro- gress report and a plea for more financial support to continue the op- position campaign to subscription tele- vision was ren- dered here to- day at the morning session of the Theatre Owners of America con- vention by Al- fred Starr, co- chairman of the Co mmittee Against Pay- To-See Televi- sion. Starr declared that "if we are going to stay in must until every Alfred Starr this fight, and we threat of Pay-To- See is permanently stamped out, we must have funds, and I urge each one of you to help by giving us the nec- essary financial support." The chairman of the executive com- mittee of TOA recounted the commit- tee's fight against subscription tele- vision and said that the public is ex- pressing itself as against Pay-To-See T and that "we believe that this pub- lic opinion will have an effect on Federal Communications Commission thinking, and should this controversy be passed on to Congress, it is cer- tain that Congressmen and Senators will tune in to the voices of their constituents." Starr said that the Committee is completely allied with Gen. David Sarnoff in the suggestion that Pay- To-See TV should be presented as an issue in the next presidential cam- paign. MPEA Asks ( Continued from page 1 ) record of a House Ways and Means Subcommittee holding hearings on various technical and administrative excise tax problems. MPEA has made the same request to Congress and the Administration on earlier occasions. Treasury Department officials today promised the subcommittee to report back in mid-November with specific recommendations on many of the problems raised by industry witnesses during the hearings, which will con- tinue all next week. The Treasury staff is supposed to work with the Congressional tax staffs in an attempt to reach agreement on many techni- cal changes. In urging repeal of the withholding tax on film rentals earned here on foreign films, MPEA argued that the revenue loss would be very slight. As in its previous statements, the asso- ciation said that the withholding tax hurts U.S. film companies doing busi- ness abroad because the U.S. tax is used by foreign countries as an excuse to "impose unfair, harsh and some- times arbitrary income tax treatment on us abroad." VOL. 78. NO. 70 MOTION PICTURE DAILY NEW YORK, U.S.A., MONDAY, OCTOBER 10, 1955 TEN CENTS Matching Funds Set $60,000 Advance from MPAtoCompo Sum to Aid to Defray Initial Awards Cost By MURRAY HOROWITZ An advance of $60,000 from dis- tribution to the Council of Motion Picture Organizations will be made shortly, it was learned here at the weekend. Decision to make the advance came as assurances were received at the Motion Picture Association of America that the larger theatre cir- cuits are participating and plan to (Continued on page 6) Allied Artists Profit For Year, Before Tax Is Put at $1,064,494 Front THE DAILY Bureau HOLLYWOOD, Oct. 9. - Allied Artists Corp. shows a $1,064,494 con- solidated net profit before taxes for the fis- cal year ending July 2, 1955, compared with $914,480 f o r the preceding fiscal year, it was announced on Friday by Steve Broidy, president. The 1955 net income after preferred stock dividends was equivalent to 59 cents (Continued on page 6) Steve Broidy Republic Films to TV Since '51: McDonnell By SAMUEL D. BERNS LOS ANGELES, Oct. 9.-Howard McDonnell, Republic Pictures vice- president and a member of the board of directors, on Friday was quizzed by government attorney Samuel Flatow regarding the Council of Mo- ( Continued on page 6) TOA Told Tax Relief Vital EFFC Will Be Mothballed Okay Arbitration TOA Protests W. B.'s 'Sight Unseen' Sales From THE DAILY Bureau LOS ANGELES, Oct. 9.-In the closing hours of die annual conven- tion of Theatre Owners of America here yesterday the board of directors dispatched a protest to Warner Bros, against what it termed the "unfair and uneconomic practice of request- ing bids on pictures before exhibitors have had an opportunity to see the pictures in question." The board declared that if the practice does not cease "we shall turn the matter over to our gen- eral counsel and cause an investi- gation" to be made. The board's message said, in part: "It is unimportant whether the con- sent decree under which Warner Bros, is now operating prohibits or does not prohibit this vicious prac- tice. It is not a question of legality and validity. It is solely a question of whether Warner Bros, should cake (Continued on page 4) Elimination of Levies Seems Unlikely But Is Necessary, Pinanski Stresses; EFFG to Await Decision by D. of /. By WILLIAM R. WEAVER LOS ANGELES, Oct. 9.— Although further admission tax relief in the near future appears unlikely, in the light of recent statements by Secretary of the Treasury Humphries, exhibitors must not let down on legislative contacts, nor 'Moon 9 Case ToHigh Court From THE DAILY Bureau WASHINGTON, Oct. 9.-Kansas has asked the Supreme Court to up- hold its censorship of "The Moon Is Blue." A brief filed on Friday by the State Attorney General and the State Board of Review made several arguments against the appeal filed in August by the producer and distributor of the film, challenging all pre-censorship of motion pictures and challenging the Kansas action in this specific case. The high court may rule on the case at its meeting tomorrow. The Kansas Supreme Court upheld ( Continued on page 6 ) forget that the present exemp- tion below die half-dollar level is subject to change under adverse condi- tions, Samuel Pinanski told the Theatre Owners of America con- vention here Friday morn- ing. In die same address to the Samuel Pinanski convention Pinanski (Continued on page 4) Ad Seminar At TOA Meet Television Today IN THIS ISSUE PAGE 7 * NBC, through Robert W. Sarnoff, executive vice- president, and Hugh M. Beville, vice-president, detail a "PEP plan to develop network business in the smaller markets. * Passing in Review — The highlight new shows are re- viewed, including the 20th-Fox-Ceneral Electric Hour, and others come in for attention. * Names Making News in Television Today. By MARTIN QUIGLEY, JR. LOS ANGELES, Oct. 9. -The problems of selling pictures to the public from distributors and exhibi- tors' points of view were featured Friday afternoon at one of the live- liest Theatre Owners or America convention sessions ever held. Spokesmen for producer-distribu- tors were David A. Lipton, Univer- sal-International vice-president, and Jerome Pickman, Paramount vice- president. Panel member for exhibi- tion was Thornton Sargent, advertis- ing-publicity head for National The- atres. Frank Whitbeck, veteran ex- pert with experience both in exhibi- tion and production, was moderator and there were times when he had to calm the ruffled feelings and aroused emotions. The fundamental points at issue were whether advertising materials (Continued on page 4) 2 Motion Picture Daily Monday, October 10, 1955 H PERSDML MENTION MILTON R. RACKMIL, president of Universal Pictures, left here at the weekend for Hollywood. • Marylix Klein, secretary to RKO Radio Pictures' Harry Gittleson, executive administrative assistant, has announced her engagement to Charles Fine. The couple will be married on Thanksgiving. • Debbie Stone, secretary to Her- bert Schottenfeld of United Art- ists' legal department, will be married in Lakewood, N. J., on Nov. 12 to Laurence Wilneff of Chicago. • Robert Newgard, Western divi- sion sales manager for Interstate Tele- vision Corp., subsidiary of Allied Artists, has returned to New York from Phoenix and Tuscon. Nat Levy-, RKO Radio Pictures Eastern-Southern division sales man- ager, will return here today from Charlotte and Atlanta. • William R. Zoellner, head of M-G-M's short subject sales depart- ment, left here yesterday for Mil- waukee and other Midwest cities. • Dlvne Carrere, former president of the Hollywood Foreign Corre- spondents Association, is here from Europe. • Frank Rule, Paramount Dallas branch manager, will arrive here to- day from Dallas for home office con- ferences. • Norman Moray, Warner Rrothers short subjects general sales manager, is on the Coast from New York. • Emery Austin, M-G-M exploita- tion head, has returned here from Chicago and Washington. • Hugh Owen, vice-president of Paramount Film Distributing Corp., will return here today from Denver. • Marion Anderson, Paramount branch manager, is due to arrive here today from Omaha. • Aileen Brenon, of Brenon and Morgan Associates, has returned to New York from Europe. Marion Hargrove, Coast writer is the father of a boy born to Mrs. Hargrove at Santa Monica Hospital. • Allen Miner, producer, has ar- rived here from the Coast. G.U.T. ExecutiveHost To Foreign Managers At Dinner in N. Y. Foreign department executives and trade press representatives were guests of John Evans, a director and chairman of the executive committee of Greater Union Theatres, Australia, at a dinner at the Lotos Club here on Friday. Evans, visiting in New York in the course of a round-the- world trip, served as host on behalf of Norman B. Rydge, head of G. U. T., who took the occasion to express his appreciation to industry friends here. Capt. Auten is Co-Host Co-host was Capt. Harold Auten, of Bushkill, Pa., American repre- sentative of G. U. T. Evans will be in New York for another week. Evans told the guests that the din- ner was in the nature of a "thank you" from Rydge for the stimulus supplied by the American industry to the film business in Australia by the introduction of new screen processes. He said the thanks also was ten- dered for the prestige and good will that have been reflected on the Aus- tralian theatre business by the visit there last year of Eric Johnston, pres- ident of the Motion Picture Associa- tion of America. He also expressed thanks to the American motion pic- ture trade press for its help and its information. Cites Population Growth Evans told the foreign managers that Australia will have a population of 20 million persons within 12 years and will certainly become a vastly more important market for American films than it is at this time. Among those present at the Friday evening dinner were: Emanuel Silver- stone, Ralph Hetzel, Arnold Picker, Albert Deane, George Vietheer, Wil- liam Piper, Norton Ritchey, Charles Hacker, James Jerauld, Sherwin Kane, Chester Bahn, Fred Hift, David Blum, Ralph Hawkinson, Bernard Zeeman and Ben Cohen. Boston Newspapers Supporting Awards Special to THE DAILY BOSTON, Oct. 9. - The Boston press is wholeheartedly supporting the Audience Awards poll, according to chairman Paul Levi, who, with his committee of Jack Saef and Karl Fasick, visited editors and publishers to enlist their backing in publicizing the forthcoming elections. To date, each newspaper has run feature stories on the drive and has covered the two recent addresses in the news section of Robert W. Coyne of COMPO. They have all promised all-out support. Mole to Europe for Production Study Peter Mole, president of Mole- Richardson, Hollywood, and a former president of the Society of Motion Picture and Television Engineers, will sail for Europe today on the "Chris- topho Colombo." Mole will spend the next few months visiting the principal film production centers of Europe, studying motion picture production methods and the impact of wide screen techniques on motion picture production, distribution and exhibition, and measuring the value of the services which the SMPTE offers its foreign members. Upon his return Mole will report to the Society's board of governors his recommendation for changes in the services which the Society pro- vides members abroad. Mole was president of the SMPTE in 1951-52 and received the Society's Progress Medal in 1948. Four Anti-Trust Suits Pending in S. F. Area Special to THE DAILY SAN FRANCISCO, Oct. 9.-Four anti-trust suits are now pending in the U. S. District Court of Northern California. Filed by James Toler, of the Chabot Theatre, Castro Valley, Alameda County, the newest names Paramount Film Distributing Corp. and 12 others as defendants and asks a permanent injunction and $375,000 in damages. Bal Theatre Corp., also of the East Bay, filed suit against the same de- fendants in June of this year, while the suit of the Embassy Theatre Corp. of San Francisco, Daniel McLean and Leland C. Dibble, plain- tiffs, asking $2,000,000 damages from the defendants has been pending since December, 1951. The first suit, that of Samuel Gold- wyn Productions, Inc., vs. Fox West Coast Theatre Corp. and 11 others was filed in May, 1950. The latter now is in process of settlement. Funeral Rites Held For Geo. Blake, 38 Funeral services were held at Riv- erside Chapel here yesterday for George Blake, 38, producer and com- poser, who died early Friday at Cross County Hospital. Blake, who formed George Blake Enterprises in 1951, had produced "Girl on the Spot" for Universal in 1945 and had directed the "Candid Camera" series for Columbia from 1945 to 1950. He was nominated for an Academy Award in 1947 for writ- ing, producing and directing "A Voice is Born" in 1947. He was the son of the late Ben Blake, industry pioneer. Survivors are his wife and three chil- dren. . . . NEWS ROUNDUP Bel-Air in New Offices Aubrey Schenck and Howard W. Koch's production organization, Bel- Air Productions, has moved into new enlarged quarters at the American National Studios in Hollywood, plac- ing all units of the company under one roof. Capitol Theatre Re-opens The Capitol Theatre in downtown Chattanooga, which was recently re- modeled at a cost of over $85,000, has re-opened last week with Allied Artists' "The Phenix City Story." Film Cartoon Honored The Southern California Motion Picture Council has awarded co-pro- ducers Fred Quimby, William Hanna and Joseph Barbera a citation for their film cartoon, "Good Will to Men," for a short subject which "will be enjoyed by every group" because it is "a poignant, deep and affecting message of faith and good will for all the world." NBC to Plug 'Conqueror' The National Broadcasting Co. radio network show, "Your Radio Theatre," will kick off the promo- tional campaign for RKO's "The Con- queror" tomorrow evening, 9:00- 9:55 p. m. Vanguard to Start Two Films in Dec. Vanguard Productions, Inc., has an- nounced plans for production of two feature films. The first will be a remake of "The Last Mile," the prison-break melo- drama by John Wexley. The original play was produced by Herman Shum- lin in 1930 and brought Spencer Tracy to stardom in the role of Killer Mears. A film version with Preston Foster in the role was produced in 1931. The second film on Vanguard's schedule is a new version of Mary Wollstonecraft Shelly's "Franken- stein in color and CinemaScope. Production scheduled to start in De- cember. Principals in Vanguard Produc- tions are Max J. Rosenberg, motion picture distributor, and Milton Subot- sky, television writer. Rosenberg and Subotsky recently were associated in the production of thirty-nine televi- sion films, now in release. MOTION PICTURE Jj.ULY, Martin Ouigfley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher Motion T v-. .i- _r — •„— — .l,._w j.^^ Telephone Circle Vice-President I.oJ: Brady, Secretary. Other ;Ouigley Publications: Motion' Picture HeraUi,' Better ^eafreTa^ a section erf Motion Picture Herald; Telev.sion Today, published once weekly as a part of Motion Picture Daily. Motion Picture Almanac, Television Almanac, Faml Entered a* second- 8! Monday, October 10, 1955 Motion Picture Daily 3 PEOPLE Robert Swink has been signed to i a six-year contract as superv ising film editor on all William Wyler produc- tions. Currently working on "The Friendly Persuasion," Swink will then accompany producer-director Wyler to Europe for "L'Aiglcn." The con- tract is said to be the first of its kind, in that Swink will begin work from the start of production. Edward Everett Horton recieved an honorary Doctor of Laws degree on Saturday from the Polytechnic In- stitute of Brooklyn at the closing convocation of its Centennial year celebration. Horton, noted American comedian and entertainer, attended Polytechnic in his early years. M. J. Brummell, formerly asso- ciated with Eastin Pictures of Daven- port, la., has been appointed execu- tive director of sales for United Productions with offices in Sarasota, Fla. Mrs. Adaline Gawthrop, owner of the Linda Drive-in at Palatka, Fla., swam the St. John's River both ways at a mile-wade point on a friendly wager, and also to celebrate her 56th birthday. John Zane has been appointed pro- duction supervisor of industrial film at Transfilm, Xew York. Irving Drutman has been retained by Columbia Pictures for a special public relations campaign on "The Eddv Duchin Storv." Robert F. Davis has been ap- pointed director of research, CBS Television Spot Sales. Before joining CBS Television Spot Sales as assistant research manager in 1954, Davis was in charge of radio and research and promotion for the Headley-Reed Co. H. F. Kincey, Jr., son of H. F. Kincey of Wilby-Kincey Service, Charlotte, X. C, has entered the Uni- versity of X. C. Jas. Stevenson to Cinema-Vue Post James Stevenson, Xew York attor- ney, has been named general counsel and secretary of Cinema-Vue Corp., it was announced by Joseph P. Smith, president of the new television film distribution organization. Stevenson has had careers as an attorney, army officer and radio-tele- vision commentator. Described as a Challenge Role of Films, Radio, Television In Education Told to SMPTE First Goldwyn, Jr., Film Will Bow in New Orleans Oct. 28 Special to THE DAIL Y LAKE PLACID, X. Y., Oct. 9.-"The film, the radio, and television must be major helps instead cf incidental ones, if the critical challenges facing us in education today are to be met," Mrs. Gertrude G. Broderick of the United States Office of Education, warned at the 78th convention of the Society of Motion Picture and Television En- gineers at the Lake Placid Club, which was concluded at the week- end. In a paper entitled "Are We Edu- cating by Telev ision?" Mrs. Broderick noted that children spend about five- and-a-half hours, fiv e days a week in school, yet they spend two to three hours every day watching television. Furthermore the time that the aver- age American spends reading news- papers and magazines and attending theatres is about one-third the time he spends watching television. It is obvious, therefore, she stated that "we have both a stake in and an obliga- tion toward this medium which can exert such an influence ov er our own thoughts, the thoughts of our chil- dren, and of our neighbors." Describes Courses Mrs. Broderick went on to cite steps which had already been taken in the educational TV field. She de- scribed television courses on both the college and secondary school levels and noted that the experiences of authorities in various fields, the value of scientific demonstrations and the resources of libraries and museums have been made available to millions through television. Furthermore, she noted, television can be used by teachers to supplement the day-to- day curriculum needs if concerts, cur- rent events symposiums, scientific ex- positions and newscasts are assigned as home work to school children. In addition she stated "by assigning pro- grams such as these and discussing them later in the classroom, the teacher is able to assist her students to become more discriminating in their viewing habits. Five Major Activities E. A. Hungerford, Jr., of the Met- ropolitan Educational Television As- sociation, outlined the functions of the Joint Committee on Educational TV. Hungerford explained that this important group, formed in 1950, carries on five major activities. They protect reserved educational chan- nels and assist educators seeking to utilize them; they advise applicants for television stations on FCC regula- tions and provide consultants to ed- ucational groups; they help schools and colleges to evaluate possible TV programming resources; they assist in organizing state, regional and national education TV conferences, and dis- tribute four publications. The functions of the Educational Television and Radio Center in Ann Arbor, Michigan, the main source of recorded programs for non-commer- cial stations, were outlined in a paper by A. M. Deland and L. M. Xelson of that group. Rothafel Plans New Ideas for the Roxy Innovations for the Roxy Theatre here are indicated by Robert C. Roth- afel, who will assume the post of managing director of the Xational Theatres' Broadway showcase in about another two weeks. Rothafel, questioned about his plans, said he has "some wonderful ideas." He declined to spell them out, explaining that he will make such announcements after assuming the Roxy post. Rothafel was ques- tioned before returning to the Coast. The new Roxy managing director, a nephew of the late S. L. (Roxy) Rothafel, said he has a "lot of deep- rooted sentiments" associated with the theatre, which was named after the senior Rothafel. While a boy, the newlv-appointed managing director said he used to watch "the maestro at work." He went on to say that he has spent 26 years in shovvbusiness, with a four-year interruption in the U. S. Marines. Long associated with Xa- tional Theatres, he will replace the present Roxy managing director, Wil- liam Moclair, who has been trans- ferred to be managing director of the Fox Theatre, in Philadelphia. Set 892 Openings For U-I's 'Godiva' "Lady Godiva," Universal-Interna- tional's historical drama starring Mau- reen O'Hara, George Xader, Victor McLaglen and Rex Reason, has been booked to play in 892 theatres during the 30-day period starting on Xov. 1, it was announced by Charles J. Feldman, vice-president and general sales manager of Universal Pictures Company. The theatres participating in this saturation booking of "Lady Godiva" are being fisted in two-page color advertisements which will run in the Xov. 11 issue of "Collier's" on the newsstands Oct. 27 and in the Xov. 15 issue of "Look" Magazine on the newsstands Xov. 1. Texas Likes iBrun2ttes> United Artists' "Gentlemen Marry Brunettes" is reported to have set an all-time UA record at the Aztec Theatre in San Antonio in the first engagement of a saturation booking. The Xew York office of UA has been advised that in its first day at the Aztec, "Gentlemen Marry Brun- ettes" grossed S3, 165. Samuel Goldwyn, Jr.'s, first mo- tion picture production, "Man With the Gun," starring Robert Mitchum and Jan Sterling, will have its world p r e m i e re on Oct. 2 8 at Loew's State Theatre in Xew Orleans, it was announced by William J. Heineman, vice p r e s i dent of United Artists in charge of distribution. Mitchum and Goldwyn will Sam'l Goldwyn, Jr. head a Holly- wood contin- gent that will appear in person at the premiere. Among others in the group who will travel to Xew Or- leans are Karen Sharpe and Emile Meyer, who have important featured roles. Robbins, Barlow to Aid 'Guys' Benefit To further the amount of money expected to be raised for the Will Rogers Memorial Hospital and Tu- berculosis Research Laboratories at Saranac Lake, X. Y., which will re- ceive the entire receipts from the world premiere of Samuel Goldwyn's "Guys and Dolls" at the Capital The- atre, here on Xov. 3, Herman Rob- bins, chairman of the board of Xa- tional Screen Service, is donating the hundreds of trailers that will promote the sale of tickets via Xew York neighborhood theatre screens. Like- wise, Al Barlow, of the Hennegan Co., Cincinnati, theatrical show print- ers, is supplying, gratis, 22x28 lobby cards, window streamers, and the souvenir tickets. Junior Executives In 'Doll' Ticket Drive Members of the recently-formed Junior Executive Committee of the Will Rogers Memorial Hospital and TB Research Laboratories at Saranac Lake, X. Y., have pledged themselves to take an active role in promoting the sale of tickets for the benefit world premiere of Samuel Goldwyn's "Guys and Dolls," scheduled for Xov. 3, at the Capitol Theatre, here The group met last week with Xed Shugrue, executive secretary of the hospital, and Ernie Emerling, of the publicity committee. The committee is made up of sons of industryites long active in the Will Rogers' Hos- pital's affairs. Under the co-chair- manship of Richard Brandt and Bur- ton Robbins, the group includes: Eddie Fabian, Abe Fabian, Irvin Freedman, Martin Levine, Michael Mayer, Sidney Newman, David Picker, AI Rinzler, Allen Robbins, Norman Robbins, Thomas Rodgers, William Rodgers, Jr., Arthur Rosen, Spyros Skouras, Jr., and Morton Thalheimer, Jr. 4 Motion Picture Daily Monday, October 10, 1955 TOA Protests Tax Relief Called Vital ( Continued from page 1 ) further advantage of a seller's market and compel exhibitors to bid unin- telligently on pictures they have not seen." Arbitration Committee Thanked At the final, closed session of die convention, TOA approved the draft of the proposed industry arbitration plan and adopted a resolution expres- sing thanks to the arbitration com- mittee members, namely, Mitchell Wolfson, Si Fabian, Robert Wilby, Alfred Starr, E. D. Martin and Walter Reade, Jr. TOA officials told the press that it is their understanding that film rental and odier matters not covered speci- fically by the arbitration plan can be handled' within the conciliation sec- tion of die plan. In another resolution, the conven- tion lauded Starr for his work in opposition to subscription television. Discussion of the government's 16mm. anti-trust suit here was omit- ted by the convention because the case is now being tried in Federal court, it was explained. TOA has been named a co-conspirator in the case by the government. Sam Pinanski of Boston, in summarizing convention highlights amplified his earUer statements concerning Exhibitors Film Fi- nance Group's relation to product supply, asserting that the produc- tion of "10 or 12 additional top quality pictures per year would add 8150,000,000 to our domestic grosses." The TOA convention also reserved to invite the newly formed United Theatre Owners of Oklahoma to join TOA. The group is made up of former members of the TOA Okla- homa unit and other unaffiliated in- dependent exhibitors said to lean toward an Allied States affiliation. Another resolution expressed TOA's sorrow at the recent death of Sidney Lust. A resolution which had been passed earlier by the MPTO of Georgia commending its member, E. D. Martin, for a vigorous administra- tion as TOA president, was read to the convention. It was decided to hold the mid- year meeting of the TOA board of directors in Washington, D. C., in late March or early April, with A. Julian Brylawski as host. James Carberry of the I.T.O. of Arkansas presided over the final luncheon session. Chill Wills headed a player contingent at the luncheon that included Eve Arden, Leigh Sriowden and Brooks West. O'Donnell a Speaker R. J. O'Donnell spoke briefly in behalf of continuing support of the Will Rogers Hospital by the industry. In particular, he stressed the need for starting at once on the annual Christ- mas Salute for the hospital's benefit. Final registration at the convention was 667. Pat McGee ( Continued fr revealed that Exhibitors Film Finance Group stockholders, at their first meeting since die organization's for- mation, have voted to "mothball" the EFFG for six months, by which time it is hoped die Department of Justice shall have stated its position regard- ing participation in the EFFG by circuits formerly affiliated with major producer-distributors. The resolution to this effect adopt- ed by EFFG stockholders reads in part: "Resolved that EFFG continue in existence with its stated original ob- jective u n - changed and make every ef- f o r t to deter- mine the posi- tion of the De- partment ot Justice with re- gard to partici- pation in the EFFG by all exhibitors, in- cluding former affiliates; that if within six months from this date the Department of Justice takes the position that it will not con- sent to former affiliates participating in EFFG on any reasonable basis regardless of inclusion of all neces- sary restrictions against monopoly, then, because EFFG will not be able to fulfill the purposes for which it was formed, steps will be taken to dissolve said corporation, and upon such dissolution all moneys paid for the purchase of stock shall be re- turned to subscribers in toto." Funds to Be Deposited "It was further voted that the money paid by way of subscription for stock shall be deposited in banks making quarterly interest payments and that said interest shall be used to defray the operating expenses through this interim period." Pinanski told the delegates the EFFG has received "nearly $300,000" in subscriptions for stock, and is in- viting continuing purchases, hopeful of obtaining sufficient funds without the participation of affiliated circuits. He admitted this seems unlikely, how- ever, in view of the experience so far with personal solicitation and field trips made by George Gaughan, which have been discontinued as unprofit- able. Queried on EFFG Answering questions, Pinanski said, "with $3,000,000 or more" EFFG could be eminently successful in its planned function, and that when it had funds invested in several pictures being produced, it would be possible to invite the public to invest in the organization. Asked whether EFFG could operate without the former af- filiates participating, he said he hoped it might, but is doubtful that this will happen. On the tax outlook, Pinanski said he talked with the Secretary of the om page 1 ) Treasury on Sept. 22, in his capacity as a member of the committee on admission tax, and told him why ex- hibitors feel that admission taxes should be repealed altogether. He said Humphries replied, "if we have to balance the budget— and we will— we will have to keep all excise taxes." He said Humphries assured him if any excise taxes are to be repealed or adjusted, he will give "sympathetic ear to exhibitors' case." Pinanski said he submitted figures showing that the government has de- rived 34M per cent more revenue from theatres since the tax was reduced than it would have under the former levy. The Pinanski address followed a re- port on national and local legislation head by La Mar Sara, who warned exhibitors to maintain a close vigil on all levels because, "Unless we make a strong stand locally, we will be weak nationally." McGee Praises Ads Reporting on COMPO Pat McGee stressed the success of the "Editor and Publisher" advertisements in rectifying the industry's relations with the lay press, which he said had displayed unexpected misunderstand- ing of the tax issue. He compared COMPO to the United Nations, citing numerous matters on which trade- wide cooperation had been brought successfully to bear, and pointed to experience with "This Is Your Army" as indicative of the organization's potential value. C. J. Seroka, substituting for Ar- thur H. Lockwood, opened the morn- ing session with a report on insurance as protection for the theatre owners. Following the morning session, delegates were guests of the Motion Picture Advertising Service Company, the Popcorn Institute, Cretors Pop- corn Machines and Savorol Co. at a luncheon in the Biltmore Bowl pre- sided over by Jack Keiler. Borgnine Donates Trophy Ernest Borgnine, star of "Marty," donated to the TOA a replica of the Venice Film Festival Award won by that production. Among those who spoke or were introduced at the luncheon were Frank Whitbeck, David Lipton, Jerry Pickman, Thornton Sargent, Herman Levy, Louis Montez, Joseph Strauss, George Murphy, Jarma Lewis, Carol Omagt, Robert Stack and other players. Keith Goldsmith to A. A. International The appointment of Keith Gold- smith to an executive post with Al- lied Artists International Corp. was announced by Norton V. Ritchey, president. Goldsmith, formerly Far Eastern and South African home office representative and Latin Amer- ican supervisor for Universal-Inter- national, will work with Allied Artists' European, Far Eastern and Latin American departments. Film Selling ( Continued from page 1 ) were as good as possible and whether exhibitors made adequate use of them. The session opened with a short talk by Lipton titled, "Modern American Living— Its Effect on the Pre-Selling of Motion Pictures." He pointed out that there had been many changes David Lipton Jerome Pickman affecting selling in the five years since the last time the TOA convention held a session on the subject. Lipton cited many factors that have affected promotion of pictures such as centralization of population, tre- mendous increase in installment buy- ing, television, do-it-yourself activi- ties, outdoor living, sports, recreation- al pursuits, parking, baby sitters and home air-conditioning. All these make it a bigger effort for the patron to go to the movies, he said. Likes Radio, Billboards Lipton said the way to sell the potential audience today is to reach them by radio, and billboards, espe- cially when they are going to and from work; and by television and national magazines when they are at leisure. Pickman deplored the practice of referring to a motion picture as "a piece of film." "The man who looks on pictures today as pieces of film does not be- long in this business," he remarked. The Paramount advertising-public- ity director called for more extensive testing. He said, "too many exhibi- tors consider 'test' a dirty word. AH other major industries test products." Pickman criticized the attitude of many exhibitors of "let George do it." Asserting that some exhibitors were not carrying on their end of the busi- ness so far as promotion is concerned, he said distribution was partly to blame for this by imposing its view of what a campaign should be. He called for more attention to selling on the local level. Invitation from Sargent Exhibitors and producers were in- vited by Sargent to participate in the sponsorship of a forum for news- paper editors and critics to be held in Hollywood late in February or early March and to be followed by a Spring Movie Festival in April in theatres throughout the country. At the end of a question period in which a number of exhibitors par- ticipated, thanks were expressed to the members of the panel for TOA by Ernest G. Stellings, convention co-chairman. i SHOW THEM THE DIFFERENCE WITH NATIONAL Projector Carbons TRADE-MARK To oday's giant screens pack an entertainment wallop that can mean a big difference in box office — especially when that difference is made brilliantly apparent to all your patrons. Improved theatres, imaginative promotion, colorful display — all help the successful exploitation of these terrific, new media. But above all, wide- screen showings demand light — as much light as you can give them. Good projection is just good business. Be sure that your projection equipment keeps pace with other improvements in physical theatre. And continue to trim your lamps with "National" projector carbons for maximum picture quality. The term "National" is a registered trade-mark of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY A Division of Union Carbide and Carbon Corporation 30 East 42nd Street, New York 1 7, N. Y. Sales Offices: Atlanta, Chicago, Dallas, Kansas City, Los Angeles, New York, Pittsburgh, San Francisco In Canada: Union Carbide Canada Limited, Toronto THE PICTURE IS LIGHT. . . GIVE IT ALL YOU CAN with "NATIONAL" CARBONS 6 Motion Picture daily Monday, October 10, 1955 In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO a /\ UTO-CHEK" is the name of a new automobile counting unit for drive-in theatres from the Palm- er Engineering & Development Co., El Monte, Calif. It has the register- ing meter directly attached to the mechanism over which the car tire passes as it goes by the box-office. The unit is constructed of steel frames with a heavy neoprane cover to protect it from great pressure. The meter is enclosed in a box on the side of the unit which can be locked. Numbers run up to five digits and are large and legible, it is stated. . • All models of 35mm. projectors made by the Paromel Electronics Corp., Chicago (formerly manufac- tured by the DeVry Corp.) will be exhibited at the TESMA trade show in the Hotel Morrison, Chicago, November 6th through 9th. This equipment is described in a handsome new brochure (44 pages and spiral- bound) just issued by the company. On hand at the company's booth at the trade show will be its president Jack M. Miller; S. Caruba, production and engineering head; Henry M. Fisher, vice-president; Robert L. Meroz, vice-president; Lillian D. Reilly and Joseph J. Samuely. • Cole Products Corp., Chicago, has adopted a standard color combination of maroon and grey for its "Cole- Spa" line of automatic cup drink dis- pensers. Tlie line includes machines equipped to dispense one, three and four drink flavors, serving carbonated and not^carbonated types. • "Beau Bloc" is the name of a new design for its rubber matting, stair treads and mats adopted by the Ace Rubber Products, Inc., Akron. The design consists of a mosaic arrange- ment of striated squares molded into the rubber with the pattern so ar- ranged that the squares are alter- nately cross-grained. This is said to create highlights and shadows for a modem, two-tone effect. The mats are offered in nine colors. • New in the "Speedster" line of food service equipment made by the Miller & Carrell Manufacturing Co., Denver, is a hot chocolate dispenser with a capacity of 3 gallons. It is equipped with a specially constructed agitator designed to prevent lumps, butterfat separation and top film. The manufacturer says the unit will prepare the hot beverage within five to seven minutes from starting time. Republic (Continued from page 1) tion Picture Organizations conference at the Beverly Hills Hotel in 1951, during which a tape recording of the meeting was made. The government used the transcribed tape to allege that conspiracy was inspired at this meeting, during which television was one of 13 subjects discussed. Under cross examination by de- fense attorney Macklin Fleming, Mc- Donnell, the only witness heard, denied any formal or informal agree- ments made at this session so far as he observed. McDonnell said Republic arranged to release pictures to television as early as 1951, more than a year be- fore the government filed suit. The trial will be continued Tues- day with possible conclusion Wed- nesday, according to Flatow, with no other witnesses being called. The defense plans to present its side starting on Oct. 18. 'Moon Is Blue' ( Continued from page 1 ) the censorship of the film, and the producer and distributor appealed to the U.S. Supreme Court. The state, arguing against the ap- peal, said the distributor and produ- cer had not filed any rehearing mo- tion in the Kansas court or any other post-decision motion, and that, there- fore, they could not appeal to the Supreme Court since they had not availed themselves of all the reme- dies and procedures to which they were entitled under Kansas law. Noting the argument of the film's backers that the censorship standards in Kansas are so vague and inde- finite as to be unconstitutional, the state said that even if there were any indefiniteness, which it would not admit, this had been remedied in regulations issued by the censorship board in March, 1954, after the "Moon Is Blue" case had started. The state also argued that the entire matter of the constitutionality of the Kansas censorship law had al- ready been decided by the Supreme Court many years ago, when, in the Mutual Film Corp. case, it upheld a Kansas censorship law "substantially identical" with the present law. The state admitted that the "Miracle" de- cision had indicated some change in the high court's position since that earlier case, but said it did not feel the court was holding all pre-censor- ship unconstitutional. . In an answering brief, the producer and distributor said the new regula- tions still did not make the standards definite, and argued that the current case was very different from the Mutual Film case. They renewed their request that the high court de- clare all pre-censorship unconstitu- tional. Myerberg Returns Producer Michael Myerberg has re- turned from a lengthy European jaunt to complete the filming of the fea- ture picture "patterns" for United Artists and to map plans for tlie production of "The Borrowers." Printers' Gremlin Switched Photos In the special Magna Theatres- Todd-AO section of Motion Picture Daily on Friday, the picture of Henry S. Woodbridge, president of Todd-AO Corp., by inadvertent error H. Woodbridge Dr. Brian O'Brien was identified as that of Dr. Brian O'Brien, vice-president of American Optical Co. At the same time Dr. O'Brien's photo, victim of the same printer's hex, was identified as Wood- bridge's. Motion Picture Daily regrets the error and by way of amends publishes the accompanying pictures of the two, correctly identified (if you please, Mr. Printer!). MPA to Compo ( Continued from page 1 ) take part in COMPO's dues collec- tion drive, which still is under way. The advance of $60,000 each from exhibition and distribution, bringing the total advance up to $120,000, was sought by COMPO to finance the initial costs of COMPO's spon- sored Audience Awards campaign. It was indicated by a COMPO source that MPAA's contribution is expected within a matter of days. Meanwhile, COMPO is continuing its dues collection drive among ex- hibitors, with distribution planning to match dollar for dollar all exhibitor contributors up to $150,000. La Salle Preparing 2nd in Series of 5 CHICAGO, Oct. 9.-Arthur Sacks, Chicago attorney, who is vice-presi- dent of LaSalle Productions, Inc., has left for Hollywood to confer with the cast of "The Four Seasons," second of a series of five films to be produced by his company. LaSalle Productions, Inc., formed and financed by a group of Chicago business men, recently completed "No Place to Hide," its first production now being distributed by Allied Artists. Cast in "The Four Seasons" are David Wayne, Keenan Wynn, Joseph Barton, Jim Backus, Marcia Hender- son and Denver Pyle. Producer of this and forthcoming LaSalle produc- tions is Josef Shaftel. Hitchcock Due Alfred Hitchcock will arrive in New York on Wednesday, for the premiere of his latest for Paramount, "The Trouble With Harry," which will take place at the Paris Theatre on Oct. 16. TENT TALK Variety Club News MINNEAPOLIS - Variety Club tents in the upper Midwest contri- buted $181,850 on charity projects last year and have pledges amounting to $255,000 for projects this year. The survey shows that Variety of the Northwest, which headquarters in Minneapolis, spent $61,650 on its Heart hospital project in 1954 and donated an additional $18,000 to other charities. The unit has $150,000 pledged for the current year. The Milwaukee tent contributed $25,000 for the support of its heart clinic and spent an additional $15,000 on other projects. Pledges $50,000 The Omaha tent, which operates an opportunity center in the city, spent $10,000 on the project and an additional $41,000 on other charity work. Its 1955 pledge totals $50,000. Des Moines Variety barkers con- tributed $9,200 to the Des Moines health center and $2,000 to other projects and has pledged $20,000 for charity work this year. In Minneapolis, chief barker Le- Roy Miller has announced the ap- pointment of Sim Heller as chairman of a committee to handle a direct- by-mail appeal for additional funds for expansion of the Heart hospital at the University of Minnesota. Allied Artists ( Continued from page 1 ) per share, and compares with 45 cents for the previous year. The gross income for 1955 reached a new all-time high of $12,670,000 com- pared with $11,838,500 in 1954. Working capital of the company in- creased to $4,854,000 on July 2, 1955 from $4,067,000 on July 3, 1954. G. T. & R. 9-Month Net, $6,874,268 AKRON, Oct. 9.-The consolidated profit for General Tire & Rubber Co. and subsidiary companies, among them being RKO Radio Pictures, for the nine month period ended on Aug. 31, totaled $6,874,268 or $4.90 per share of common stock, it was re- ported in a financial statement. Net sales and other income to GTR totaled $210,921,334. Patent Hearing Calls TV, Film Leaders WASHINGTON, Oct. 9. - Several motion picture and television indus- try leaders will take part in a Senate hearing designed to study means of improving the nation's patent system. The hearing, taking place for three days starting tomorrow, will be held by a Senate Judiciary Subcommittee headed by Sen. O'Mahoney (D., Wyo. ), who will conduct the hear- ings as a kind of round-table discus- sion. Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News Peripatetic Pat ► Currently on tour, Sylvester L. Weaver, president of NBC, while stopping over in London to par- ticipate in the inauguration of commercial TV there, had some pertinent words to say before the Institute of Practioners in Adver- tising: "It is easy to program what people already want to see. It is difficult to program so that people watch what they want to see in a form that includes things they don't want to see. This is the system that we use with tremend- ous success at NBC. We call it 'enlightenment through exposure.' " On hand to listen was one of the largest gatherings ever of the Brit- ish advertising set. « consideration ► In France it's called politesse and means that you don't stare at a girl if she isn't good looking. In Britain it's called consideration and means that advertisers aren't buying time on the morning seg- ments of the newly inaugurated commercial television. According to a report from London, the adver- tisers don't want to tear the house- wives away from their morning chores, and/or don't believe they can anyway. For three days in a row last week, the Independent Television Authority's morning shows went out as denuded of com- mercial message as anything from the BBC. The ITA, reportedly, is NO GEMS IN YUMA Screen Gems, Columbia Pic- tures' extremely active tele- vision subsidiary, in an un- usual move last Monday took a full page ad in the New York Times to tell the lay public something of the ex- tent of the market penetra- tion of Screen Gems product. According to the ad, it seems that you can see at least one Screen Gems show in each of the nation's 266 television markets, the only exception being Yuma, Ariz. The ad points out that Yuma has only 18JD00 sets against 36,081,100 in the rest of the country. What IS going on in Yuma? not discouraged. It is waiting for the day when, like those of the American housewife, the British housewife's chores consist princi- pally of sitting in the living room waiting for things to thaw out. Time to Change? ► Robert E. Kintner thinks so. The president of the American Broad- casting Company has presented a plan to the Federal Communica- tions Commission for a revision of the 1952 TV channel allocations. His purpose is to relieve the "un- natural and unnecessary shortage of outlets," to be accomplished by any one of three ways: selective deintermixture ("the substituting of UHF channels for ungranted VHF channels"), limited relaxa- tion of present allocation standards and use of idle VHF educational channels. He adds that the plan would "make immediate provision for a minimum of at least three competitive stations in all but a few major markets" and would "preserve the potentiality of UHF for future growth." Villain ► In proceedings currently under way in the Federal District Court at Los Angeles, the Department of Justice "would have you believe that five major motion picture distribu- tors are the villains in withholding major product from television. Now comes word that the Ameri- can Federation of Musicians has halted the delivery of 35 features from Paramount and 10 from Uni- versal to Associated Artists Pro- ductions for TV distribution. The union has refused to grant broad- casting rights to the music tracks of the films. Live-on-Film Fuss ► When it first announced its Elec- tronicam some months back, Du- Mont described it as a "live-on- film" process and, on close inspec- tion, that's exactly what it turned out to be. Now the American Fed- eration of Radio and Television Artists, which originally agreed that the Screen Actors Guild should have jurisdiction over Electroni- cam performers, has notified signers of its television contracts that producers using the process "are not complying with provisions of the AFTRA code of fair prac- tice for network television broad- casting." With the evidence at hand, this seems an odd and de- cidedly bold reversal on the part of AFTRA which charges, vaguely, that the process has been changed since the original agreement was made. It may be that there are fears in AFTRA headquarters that eventually a very large number of "live" shows will go Electronicam, at least for re-run purposes, leav- ing AFTRA with a dwindling field of influence. If this be so, it can be stated without equivocation, along with a frank request for a re- appraisal of the situation. Lost Color Sets ► Whatever happened to all those 12-inch color sets which reportedly were manufactured and ready for market in early 1954? They were priced at $1,295, with no takers, or hardly any — not enough to make a dent in the color market. They say that some of these have been presented to opinion makers to influence their opinions to favor color TV, but they don't seem to have influenced enough people to make an overwhelming trend. Per- haps if a number of the sets were placed in strategic bars, they would promote color as black-and- white was originally. This also would serve to by-pass the opinion maker, a notoriously unreliable quantity in merchandising. New Department ► ABC-TV today announces the creation of an autonomous Tele- vision Station Clearance Depart- ment within the network and the appointment, as its director, of Donald S. Shaw, Jr., formerly a member of the Station Relations Department. The new department, previously within the sales depart- ment, also will be expanded. Ho Orson ► That loudly publicized deal be- tween CBS-TV and Orson Welles for the production, by the latter, of a series of 90-minute color films in Europe, has been called off. Enough said. In Our View THE burgeoning Television industry, still in many ways in the developmental stages, is in a fair way to building for itself a problem which in these early stages runs from mild headache to acute pain in the programing, but may, if not checked, grow into a serious malady. The reference, in a word, is to salary. It is the salary, or stipend, paid to the established star which is at the root of the trouble, and big trouble it may yet be. The vast, incredible amounts of money paid to single play- ers, whether for several appearances, or more espe- cially for a single TV engagement, are beyond all reason. It is the kind of difficult situation which can build on itself. This is not to say that the top head- liner should not get big money, if he or she draws strongly, but the players themselves, it would seem, are in grave danger of pricing themselves clear out of the market. This TV situation cannot be likened to the motion picture, since in that medium, the star appears in a pcture which may very well, and often does, return many times the large investment in negative cost, in- cluding the star's high salary. In TV, however, the cost must be borne by a sponsor whose money is not coming back, except in advertising business-done terms, and whose budget may be limited. There needs to be a fair shake for everyone, sponsor, broadcaster and star, and it would appear important that an intelligent formula be devised — and soon, for the ultimate good of all. Monday, October 10, 1955 Motion Picture Daily Passing in Review PREMIERES OF NEW SHOWS continued to dominate the program scene last week. One of the more promising was NBC-TV's full-hour "Play- wrights '56," Tuesday night, the last 30 minutes of which is bucking CBS-TV's "64,000 Question." Incidentally, the full-page newspaper ads which announced "Playwrights" mentioned everybody except the play- wright of the opening show. For the record he was David Davidson and his work, "The Answer," was an adaptation of an eclectic story by Philip Wylie. Bob Hope returned (NBC-TV, Tuesday) in an unspectacular revue- on-film, although no credits to that effect were announced. The high point of the show came early, a takeoff on "The Desperate Hours" with Wally Cox as the heroic father and Hope as the gunman. Other starters included "Shower of Stars" (CBS-TV, Thursday) and George Gobel (NBC-TV, Saturday). "Alfred Hitchcock Presents," reviewed below, was notable not onlv for bringing that master to the new medium, but also for a closing Sal-Hepatica commercial, detailing the woes of a family whose Mom needed a laxative and showing us all how the lady obtained relief between dinner and bedtime. When last seen, Mom was dancing frantically up cartoon stairs. Even Mr. Hitchcock was left comparatively speechless. Otherwise : / LOVE LUCY. CBS-TV, '/2 Hour, 9 PM., EDT, October 3, 1955, Film from Hollywood. For Gen- eral Foods and Procter and Gamble. They're back, and it will be good news for the TV viewers of the na- tion. There is no question but that this remains one of the best com- edy series on the air, with a long- evity of quality which is quite as- tounding. Vivian Vance and Wil- liam Frawley continue to offer the kind of supporting performances any star could dream of, Desi Arnaz is happily at home on TV with his accent, and the chief rea- son for the series' success is that Miss Ball is one of the most ver- satile and superb comediennes of this or any other day. A Desilu production, of course. James V. Kern is director. THE HONE YMOONERS, CBS-TV, V2 hour, 8:30 P.M., E.D.T., Octo- ber 1, 1955. Film. For Buick. Jackie Gleason's newly fore- shortened, situation comedy format, built around the trials and tribula- tions of Ralph and Alice Kramden, got off to a fine start in an ex- tremely amusing premiere comedy. Having to do with the pitfalls of joint ownership of a TV receiver, the multi-authored script was an occasionally hilarious farce with a basis in truth and an appealing point-of-view. If the scripts main- tain this level, Mr. Gleason should wind up the season with increased stature as one of our truly great comedians. Audrey Meadows, play- ing it absolutely straight as Ralph's helpmeet, and Art Carney, playing it somewhat larger than life as Ralph's best friend, provided fine As 20+h-Fox's new television show (see review) for General Electric was pre- viewed at "21" in New York last week. "Cavalcade" was the dramatic presenta- tion. Above, from left, Charles Einfeld, vice-president of advertising and pub- licity for 20th-Fox; Hubbell Robinson, Jr., vice-president of CBS in charge of network programs, and Charles S. Aaron- son of "Television Today." support. The quality of the film, shot with DuMont's Electronicam, is on par with other TV film, but the manner of production certainly does catch — and preserve — the feel- ing of spontaneity so noticeably absent in most other filmed comedy shows. THE 20TH CENTURY-FOX HOUR. CBS-TV, 1 Hour, 10 P.M., EDT, Wednesday, October 5, 1955. Film from Hollywood. For General Electric, alternate weeks. If we may assume that this first of the 26 hour-long 20th-Fox tele- vision programs for General Elec- tric is typical, the company has achieved a happy formula, a strong format for a successful show which should fulfill its major two-fold purpose, the sales of G.E. product, photos. Television Today in this whole-wide M AGN A VISTIC CINEMASCOPIC YISTAYISTIC CINERAMIC KINESC0PIC film world only . . . BARHnraagS • 723 7th AVE., N.Y.C., Circle 5-6080 • 6364 SANTA MONICA BLVD., L. A., Hollywood 4-6221 • CABLE BARINTF0R • est. 1887 ... is equipped every way for • RECEIVING, .CHECKING AGAINST LAB. & SUPPLY ORDERS, PACKING & SHIPPING • ALL EXPORT DOCUMENTATION, INSURANCE & FOREIGN COLLECTIONS • U. S. CUSTOMS CLEARANCES AS GOVERNMENT LICENSED BROKERS • SHIPPING FILM & EQUIPMENT TO & FROM FOREIGN LOCATION UNITS • KNOW-HOW OF MORE THAN 70 YEARS' SERVICE and the patronizing of 20th-Fox (and all other) motion picture merchandise at the local film the- atre. Herein may be found some- thing close to that happy liaison of the two media, Motion Pictures and Television. The subject, as produced by TCF Productions, Inc., the TV subsidiary of 20th-Fox, and which is headed by Sid Rogell, neatly combines a less-than-one- hour TV version of a notable film production, with a few minutes of on-the-set personality material with 20th-Fox players, plus a bit of trailer-type promotion for a forthcoming motion picture. In this first instance, Joseph Cotton made an engaging, friendly host, the production of "Cavalcade," with Michael Wilding and Merle Oberon, if somewhat episodic necessarily, was beautifully done, the "Tall Men" set material was effective promotion, and the whole program had the professional eclat which was to be expected of a major studio undertaking. Its two-fold purpose well served, this first sub- ject gets the program off to an auspicious start. MAX LIEBMAN PRESENTS, "Heidi," NBC -TV, V/2 hour, 9 P.M., EDT, October 1, 1955. Live, color from New York. For Oldsmobile Division of General Motors. The idea of making a musical comedy out of Johanna Spyri's gentle classic, "Heidi," is not bas- ically a bad one, but the Max Lieb- man entourage decidedly slipped in the execution of that idea for their first spectacular of the season. The principal mistake was in the cast- (Continued on opposite page) lifii II] SI foi tilt- hs W IE i irit 1':'"! term mate tt t it to vr ,!.„:, OOrj Irti Motion Picture Daily N REVIEW Monday, October 10, 1955 (Continued from opposite page) ing of a full-blown young woman, Jeannie Carson, as the adolescent Heidi. Walk stiff-legged and talk coy as she might, Miss Carson could never escape into an illusion of youth. Also miscast was Wally Cox, while Elsa Lanchester, Rich- lard Eastham, Natalie Wood and Jo Van Fleet performed more or less in accordance with the tradi- tional conception of the novel. And Carolyn Leigh and Clay Warnick, grabbing some of Robert Shu- mann's loveliest themes, came up with a score that was surprisingly unexciting. Mr. Liebman produced and directed from script by Wil- liam Friedberg and Neal Simon. JUSTICE, "Positive Identification" NBC-TV, y2 Hour, 10:30 PM., EDT, October 2, 1955. On Film. For American Tobacco Co. William Prince stars in this se- ries as a representative of the Legal Aid Society, whose members are assigned by courts to defend those who for some reason do not employ an attorney. In this case, a blind man attempts a "positive identification," using his other senses, until Prince convinces him he probably will cause the convic- tion of an innocent man. Phil Reis- man, Jr., wrote the effective script, 'and Ed Begley and Bert Freed contribute strong performances. ALFRED HITCHCOCK PRE- i SENTS, "Revenge." CBS-TV, >/2 Hour, 9:30 P.M., EDT, October 2, < 1955. Film, from Hollywood. For Bristol-Myers. ' The inimitable Alfred Hitchcock demonstrates in this first TV series for him that he is still and always Ithe master of suspense, but he dis- closes another facet of the Hitch- cock talent profile. Hitchcock, in his introductory and closing bits, is 'priceless, and the best introducer of a commercial yet seen, in this opinion. Ralph Meeker and Vera Miles have the leading roles in the 'story of a young husband who seeks to revenge an attack on his wife and unwittingly kills the wrong man. Typical Hitchcock, with a twist of lemon peel. ADVENTURES OF ELLERY QUEEN, "Stranger in the Dark." 1 WPIX, New York. AM,,le utn> vff's a pleasure to do business with 20th' VOL. 78. NO. 71 MOTION PICTURE DAILY NEW YORK. U.S.A.. TUESDAY. OCTOBER 11. 1955 TEN CENTS Lieber in Charge RKO Radio to Move Ad Dept. To New York Will Move Headquarters From Coast on Monday From THE DAILY Bureau HOLLYWOOD, Oct. 10. - With Perry Lieber as national director. RKO Radio will move its advertising department from Hollywood to New York, it was announced today by Daniel T. O'Shea, president, who is here on his first visit since the pur- chase of the company by General Teleradio, Inc. Lieber will leave here next Monday to make his permanent headquarters at the New York home office. Lieber formerly was national direc- tor of publicity and exploitation. In his new position as head of the entire (Continued on page 5) 6 Executive Changes Are Announced by Fox Inter-Mountain Special to THE DAILY DENVER, Oct. lO.-Six executive changes in Fox Inter-Mountain Thea- tres were announced this week by Robert W. Selig, division manager of Fox Inter-Mountain. Among diese is the announcement of a new film buyer. William Agren, heading the book- ( Continued on page 5 ) May Widen Applicability Of 16mm. Documents From THE DAILY Bureau LOS ANGELES, Oct. 10. - Upon conclusion of goverment presentation in the 16mm. case, probably tomor- row, government counsel Samuel Flatow will move, it is reported, to make all documents he has entered l^f1 in evidence as pertaining to any single defendant accepted as evidence applying to all. It is believed a court ruling regard- ing this motion will have an important bearing on the goverment's case. /VT's Acquisition of Nev. Drive-in Okayed Federal Judge John W. Clancy yes- terday signed an order here agree- ing to National Theatre's application for permission to acquire the 1,200 car Nevada Drive-in Theatre at Las Vegas, Nev. There was no opposi- tion to the bid. Maurice Silverman, representing NT, told the court that the acquisi- tion would not result in any unfair competition. A A Looks to New Projects From THE DAILY Bureau HOLLYWOOD, Oct. 10. - Stock- holders of Allied Artists Pictures Corp. will meet here on Nov. 9 to consider and act upon a proposal to amend the company's certificate of incorporation to increase the au- thorized capital stock from 1,650,000 shares to 3,150,000. The AA directors will ask for the (Continued on page 4) DuMont Holders OK Program to Revise Stock Structure Special to THE DAILY CLIFTON, N. J., Oct. 10.-A pro- gram to revise the capital and corpo- rate structure of Allen B. Du Mont Laboratories, Inc., in which Para- mount Pictures has a stock interest, was approved here today at a spe- cial stockholders meeting. Paramount owns all of Du Mont's Class B stock and some of its Class A stock. The program also provides for the company7 "to spin off" stock of the Du Mont Broadcasting Corp. The approved program provides that com- mon stock of die Du Mont Broadcast- ing Corp. will be distributed to the common stockholders of Allen B. Du Mont Laboratories, Inc., in a ratio of one to two-and-one-half. The Du Mont Broadcasting Corp. (Continued on page 4) Curtain Is Raised On 'Oklahoma!' The first of diree invitational pre- mieres of "Oklahoma!'' in Todd-AO was presented here last night at the Rivoli Theatre, the guests being pri- marily important industry people, (Continued on page 4) Submits Revised Exposition Plan A revised plan for a motion picture industry exposition in 1956 at the New York Colosseum wras made pub- lic here yesterday by Fred Pittera, die exposition producer who was as- sociated widi the 1952 proposal to hold such an event. Pittera, in an introduction to his 61-page outline, said he had brought up to date his original presentation, prepared for a 1952-planned exposi- tion here in Grand Central Palace. The revised plan for the September, (Continued on page 5) REVIEW: OKLAHOMA! Magna — Todd-AO The famed Rodgers & Hammersteev "Oklahoma!." brought to the screen by Magna Theatre Corp. as the first production in the new Todd- AO process, is a big, luxury item, likely to make as much box office noise at motion picture theatres in the next several years as its pro- genitor did "live" for many, many stages up to now. A big production in an important new process, "Oklahoma!" is an- other instrument for attracting added attention to motion pictures and winning new followers for the screen. And it may be said with con- siderable certainty, there is much about it to reward all those whose attention it commands. Equally important among the film's properties are the magnificent (Continued on page 4) To Review Case Multi-Station Ownership to SupremeCourt To Act on Limitations Ruling of the F.C.C. By J. A. OTTEN W ASHINGTON, Oct. 10 - The Supreme Court today agreed to say whether the Federal Communications Commission can limit the number of radio and television stations that can be owned by one person or company. It said it would re\iewr a decision of the Court of Appeals for the Dis- trict of Columbia, which had held that the Commission did not have power to automatically deny an ap- plication for a new station by a group already owning a certain num- ber of stations. The FCC rule is that one person or company cannot control more than (Continued on page 5) V.C. Officers to Map Convention Plans In N.O. at Weekend The agenda of die 1956 conven- tion, to be held at die Waldorf-As- toria Hotel in New' York in May, will be among business items to be dis- cussed at the mid-year meeting of the international officers of Variety Clubs International, set for Friday and Saturday at the Boosevelt Hotel in New Orleans. Tent No. 45 will be host to die (Continued on page 5) Johnston Due from Overseas at W eekend From THE DAILY Bureau ^VASHINGTON, Oct. 10. - Motion Picture Association president Eric Johnston may return from his Eu- ropean-Mid-Eastem trip this corning week-end, an MPAA official said. He noted that Johnston is scheduled to speak next Monday at the New- York "Herald Tribune" forum in New- York, and said that so far there's been no request from Johnston in Cairo to cancel the engagement. 2 Motion Picture Daily Tuesday, October 11, 1955 PERSONAL MENTION HOWARD D1ETZ, Loews, Inc., vice-president, is scheduled to return to New York today from the Coast • Phil Lahschan, editor at Trans- film, Inc., is the father of a boy bom to Mrs. Lahschan, at Bushwick Hos- pital, Brookhn. • Franz Waxman, composer and conductor, will leave New York today aboard the "Cristoforo Colombo" for Genoa. • Norm ax Katz, manager of foreign sales for Associated Artists Produc- tions, has returned to New York, com- pleting a trip around the world. • A. J. Bronstein, of Bronstein Drive-in Enterprises, Hartford, has returned there from a trip through the South. • Edward Cutler, Allied Artists salesman in Cleveland, and Arlene Bergman-, of Elyria, will be married on Oct. 22. • Nat Levy, RKO Radio Eastern and Southern division sales manager, left here yesterday for Dallas and Okla- homa City. • Leo Genn will arrive in New York from London tomorrow via B.O.A.C. Rosthal, Executive Of Loew Int'l, Dies Funeral services were held here yesterday at the Riverside Chapel for Joseph Rosthal, secretary and general counsel of Loew's International Corp., who died on Friday in the New Eng- land Deaconess Hospital, Boston, fol- lowing an operation. His age was 56. In respect to his memory, offices of Loew's International were closed yesterday afternoon. He joined Loew's in 1938. Prior to that time, he had represented Loew's on international legal matters and in 1936 accompanied Arthur M. Loew, president of Loew's Interna- tional, to South Africa as attorney. In 1932-33, he made a now famous round-the-world trip with Loew in a single-engine Lockheed plane, the first such trip attempted by interna- tional film executives surveying the world market. ISo Paper Tomorrow MOTION PICTURE DAILY will not be published tomorrow, Colum- bus Day. Set 11 Openings for 'Dolls' in Nov., Dec. Starting with the world premiere at the Capitol here on Nov. 3, M-G-M has set 11 openings in No- vember and December for Samuel Goldwyn's "Guys and Dolls." Two of the 11 premiere engagements will be for the benefit of hospitals. The first will be held in New York where the entire receipts (estimated at $35,000) will go toward the Will Rogers Me- morial Hospital and Tuberculosis Re- search Laboratories at Saranac Lake, N. Y., and the second will be held at the Paramount Theatre in Hollywood, Nov. 22 to raise funds for the Cedars of Lebanon Hospital in Los Angeles. Following the public opening of "Guys and Dolls" at the Capitol, here on Nov. 4, the other 10 public premieres to follow are: the Astor, Boston, Nov. 10; Chicago, Chicago, Nov. 11; Randolph, Philadelphia, and Keith's, Washington, Nov. 16; Stage Door, San Francisco, Nov. 17; Para- mount, Hollywood, Nov. 23; Adams, Detroit, Nov. 24; Orpheum, New Or- leans; Riverside, Milwaukee, and Keith's in Cincinnati, all on Dec. 23. See Industry Faring Well in Crime Probe From THE DAILY Bureau WASHINGTON, Oct. 10. - The motion picture industry will fare fai better than did the television indus- try at the hands of the Senate Ju- diciary subcommitte studying juvenile delinquency. The subcommittee, headed by Sen. Kefauver (D., Tenn.), has been studying the effects of crime and hor- ror films and TV programs on teen- agers, in connection with an over-all study of juvenile delinquency. An earlier report on hearings on TV pro- grams blasted the TV industry for the quality of programs. According to reliable information, a report due later this year on motion pic ture programs and advertising will have some substantial criticisms of the industry but will also have many good words for it. John Davis Coming For 1FFPA Meeting From THE DAILY Bureau LONDON, Oct. 10. -John Davis, managing director of the Rank Or- ganization and president of the Brit- ish Film Producers' Association, plans to fly to America on Nov. 4 to at- tend a meeting in Washington of the administrative council of the Interna- tional Federation of Film Producers' Associations. Davis will be accom- panied by Sir Henry French, BFPA's director-general. The meeting is being held in Washington at the suggestion of Eric Johnston. Sound Ecjuipment To the President From THE DAILY Bureau DENVER, Oct. 10.— Simplex sound and projection equipment, the latest model, flown in by National Theatre Supply, have been installed in the eighth-floor suite in the Fitzsimons Army Hospital being occupied by President Eisenhower. No date has been set that the doctors will allow Eisenhower to view a film, but Mrs. Eisenhower saw "Seven Year Itch" to try out the equipment. The equipment was sent from Na- tional's Cleveland office. Frank Masek, NTS branch manager, just happened to have all the needed equipment on hand. IATSE and AMPP Open Negotiations From THE DAILY Bureau HOLLYWOOD, Oct. 10,-Richard Walsh, president of the IATSE, this afternoon opened contract negotia- tions with Charles Boren, president of the Association of Motion Picture Producers following a meeting with business agents of all IATSE studio locals last Saturday. Although 14 principal demands are to be pressed by the IATSE, foremost among these, it is understood, are the reduction of the Hollywood standard to a five-day week, and agreement for five per cent of the grosses from re-issues and from the sale of theatrical pictures to televi- sion, to be paid into pension fund. Negotiations are expected to con- sume several weeks. Universal Earnings Remaining Steady Universal Pictures expects to earn "about the same or slightly more" in the fiscal year ending on Oct. 30 as in 1954 when the film company earned $3,797,688 or $3.58 per share, according to "Wall Street Journal" reports. The studio will have released be- tween 26 and 28 features this year, a pace it has maintained in the past few years and intends to keep it up in 1956, the Wall Street sources said. Plouff Was Victim Of Airline Crash DENVER, Oct. 10.-A. J. Plouff, 41, merchandising supervisor for Fox Inter-Mountain Theatres in seven Rocky Mountain States, was killed in last week's United Airliner crash. Plouff was flying from Denver to Salt Lake City on a business trip when the plane hit a mountain near Laramie, Wyo. He is survived by his wife Jane, two children, and his father and mother. NEWS ROUNDUP • • • Theatre Being Remodeled The Milo Theatre in Rockville, Md., which was recently purchased by the newly-formed ORBO Corp. from the Sidney Lust interests, has been renamed the Villa Theatre and will reopen by Nov. 1, house man- ager Ed Linder reports. 'Brunettes' Follow 'Hunter' "Gentlemen Marry Brunettes" will have its New York premiere during the first week of November at the Mayfair Theatre here following the engagement of "Night of the Hunter." Run 'Dollar' Policy Lou Lipman and Morris Keppner, operators of the Mansfield Drive-In Theatre at Willimantic, Conn., are running a "Dollar a Car" night policy on Mondays and Tuesdays for the remainder of the season, saying they have inaugurated the policy "in ap- preciation of friendly patronage." Theatre Becomes Warehouse The one-dark 800-seat Astor Thea- tre, East Hartford, Conn., has been leased to a furniture concern which turned the former playhouse into a warehouse. NEW YORK THEATRES RADIO CITY MUSIC HALL Rockefeller Center "It's Always Fair Weather" in CinemaScope and Color starring Gene KELLY . Dan DAILEY Cyd CHARISSE • Dolores GRAY Michael KIDD AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION TV FILM SERVICE CENTER AVAILABLE ★ EDITING rooms ★ STORAGE rooms ■ ★ OFFICES W11 Hmll ★SHIPPING rooms PROJECTION ROOM FACILITIES movielab THEATRE SERVICE, inc. 619 W. 54th St. • New York 19 • JUdson 6-0367 '} , PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Faiisel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145; Chicago Bweau, 120 South i LaSalle Street , Url>cn parley, Advertising Representative Telephone Financial 6-3074; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4 Golden S'luare. Hope Williams Burnup, Manager; Peter Burnup Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion ?'£™re J?u.y ls,PuWlsh,rA,d.all>', «cept Saturdays, Sundays. and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7.3100. Cable address: Quigpubco, New York Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- "OKLAHOMA!" in TODD- AO Bow The famous Broadway comedy team who originally produced "Oklahoma!" for the stage 12 years ago, now are motion picture producers. The first screen production of "Oklahoma!" was cheered by audience and press at its world debut last night. Left to right are: Fred Zinnemann, Mrs. Richard Rodgers, Rodgers, Mrs. Oscar Hammerstein, and Hammerstein. Former President and Mrs. Harry Truman headed a capacity audi- ence of famous names that packed the Rivoli Theatre on Broadway last night as the first night to start the three-night world premiere of the Rodgers and Hammerstein "Oklahoma!" produced in the new motion picture process, TODD-AO. Shown left to right are Mrs. Truman, Mr. Truman and Judge and Mrs. Samuel I. Rosenman. America's most publicized newlyweds, Eddie Fisher and Debbie Reynolds, film star, join the throng of notables at the world premiere of "Oklahoma!". Among the prominent in- dustry executives attend- ing the premiere was Jack Cohn, Columbia Pictures president, pictured at the right with Mrs. Cohn. Among those at the premiere were, left to right, Edward H. Rowley, Sr., vice-president of United Artists Theatre Circuit, Inc.; Dr. Brian O'Brien, of American Optical Co., who directed the develop- ment of TODD-AO, and Mrs. Rowley. Mike Todd, Jr., and Mrs. Todd, left, pause for a moment under the marquee of the Rivoli Theatre to greet Mike Todd, right, a short while prior to the premiere showing of "Oklahoma!" in the TODD-AO process. (.Advt.) 4 Motion Picture Daily Tuesday, October 11, 1955 T PEOPLE Harriet Kaplan and Lily Veidt will leave the Robert Lantz Agency to join the Henry C. Brown Agency of New York on Nov. 1. Oklahoma! CONTINUED FROM PAGE I Du Mont n John G. Capstaff, a retired East- man Kodak Co. research scientist whose explorations and inventions made possible the home film indus- try, was elected an honorary member of the Society of Motion Picture and Television Engineers at the society's annual meeting in Lake Placid. n Robert W. Selig, head of the Fox Inter-Mountain Theatres division of National Theatres, has been elected a director of the Denver Improve- ment Corp., which will devote its time and energy to maintaining trade in the downtown area. Louis Labonte sold his interest in the Willow Theatre, Clyde, O., to his partners, Charles Miller and Bruce Hoffman, and is no longer associated with it. H. B. Davenport succeeded him as manager and buyer-booker. 'Deep Blue Sea' to Roll at Plaza Tonight Diplomatic, political, social and civic figures are expected to be pres- ent for the debut of Sir Alexander Korda's CinemaScope production of "The Deep Blue Sea," a 20th Cen- tury-Fox release which will open at the Plaza Theatre here tonight under the sponsorship of the Overseas Press Club. Korda's production is the first British-made CinemaScope film and the Plaza Theatre becomes the initial first-run "art" house in the city to convert to the anamorphic medium. Expected to join in the premiere festivities are Sir Pierson Dixon, Mar- garet Sullavan, Gregory Peck, Clifton Webb, Douglas Fairbanks, Jr., Ty- rone Power, Clair Bloom, Ann Todd, Claude Dauphin, Victor Moore, and others. 7/i Person' Tours For 4 Col. Films Columbia Pictures will have three stars arid two promising newcomers making personal appearance tours in behalf of the company's Fall product in the course of the next few weeks, it was announced over the weekend. The stars, Joan Crawford, Aldo Ray and Betty Garrett, and newcomers Allison Hayes and Joanne Woodward, will be on the road for a combined total of at least 12 weeks in building interest for "Queen Bee," "Three Stripes in the Sun," "My Sister Eileen" and "Count Three and Pray." sound provided by the six-track stereophonic system, on separate film, used at the Rivoli Theatre in New York, where "Oklahoma!" was shown to reviewers yesterday, and the impressive screen image, in Eastman Color, on the theatre's 52 feet wide x 26 feet high screen, which has a curvature depth of 13 feet. Produced on a grand scale, the added dimensions of new camera process, sound, color and projection, make a truly ambitious offering. The cast is happily chosen, all principals giving excellent performances, with such established talent as Gordon MacRae, as Curly; Gloria Grahame as Ado Annie; Gene Nelson as Will Parker, and Charlotte Greenwood as Aunt Eller, being challenged by the newcomer, Shirley Jones as Laurey. Miss Jones stands out among the best, in voice, act- ing, appearance and personal charm. Others from whom Fred Zinneman's direction draws outstanding per- formances are Eddie Albert, as Ali Hakim; Rod Steiger as Jud; James Whitmore as Cames, and J. C. Flippen as Skidmore. The story, at this date, is familiar to many, being based on the rivalry between the cowboy, MacRae, and the hired hand, Steiger, over Miss Jones. In a peevish mood, the latter permits Steiger to escort her to the box social, eluding him when he attempts to make love to her en route, and arriving at the affair alone. MacRae wins her company for the rest of the evening when he outbids Steiger for Miss Jones' refreshment basket at the box social auction. During the evening the two decide to marry. At their wedding, Steiger attempts to murder them by setting fire to the hay stack which the young lovers have climbed to escape friendly tormentors, but is himself killed when knocked down by MacRae. THE Rodgers music and Hammerstein lyrics are presented with charm and verve by the principals, the best known of the tunes coming across in fine style and enhanced by production sequences and locales impossible for the stage to duplicate. Dance sequences by a talented troupe headed by James Mitchell and Rambi Linn are pleasing for the most part. In at least one instance, it was surprising to find the dream ballet in a brothel elaborately fea- tured in this production which contains such a generous amount of Western, and American, folklore. That, together with a scene showing Miss Jones disporting herself nude in a river; repeated references to nudity in various pictures, and the obvious implications of the lyric "I Can't Say No," put the production in the adult category. Dances were staged by Agnes De Mille. Sonya Levien and William Ludwig wrote the screenplay. Lynn Riggs adapted from the original Theatre Guild production of the Rodgers & Hammerstein stage musical. Arthur Hornblow, Jr. produced. Initially the picture will be shown in specially equipped theatres on an advanced price, reserved seat policy. It is being given three invita- tional premieres on as many evenings this week in the specially re- furbished Rivoli Theatre, where a 10-minute intermission is provided about midway through the film's running. It will open to the public there on Thursday. Running time (without intermission ) , 125 minutes. Adult audience classification. Release, not set. SHERWIN KANE Curtain Is Raised ( Continued from page 1 ) members of the press who did not see the initial screening yesterday morning and others. Tonight Oklahoma's Governor Gary will lead a cavalcade of surreys from the St. James Theatre on 44th Street to the Rivoli. The state's two Sena- tors and six Congressmen, together with Governor Gary's cabinet will ride in the vehicles. A series of cere- monies will take place in front of the theatre, and will be conducted partly by the producers, Rodgers and Ham- merstein. Among the guests of the state of Oklahoma will be Federal judges, governors of other states as well as business and civic leaders from all parts of the country. A. A. Projects ( Continued from page 1 ) additional stock authorization because that stock may be used in the ac- quisition of other businesses. The board believes it would be to the best interests of the company to ex- pand the scope of Allied Artists activities by acquiring interests in other enterprises. The company stock should also be available for the pur- pose of assisting in negotiating with outstanding and leading personalities. The AA holders will also elect a board of 10 directors, consider and act upon a proposal authorizing a stock purchase plan for the sale of 172,000 common shares to certain key employees, and to consider, act Under proposed amendment, there upon and transact other business. {Continued from, page 1) owns and operates television stations WABD in New York City and WTTG in Washington, D. C, and the Du Mont Television Centre in New York City. The authorized spin-off will go into effect after action by the board of directors and approval by the Fed- eral Communications Commission. Paramount's representatives on Du Mont Laboratories include Paramount president Barney Balaban, Paul Rai- bourn and Edwin L. Weisl, Para- mount vice-president and director, re- spectively. Mutual Benefit Claimed "By this move," stockholders were told, "the entertainment and show- manship areas of the operation will be concentrated in the broadcasting corporation and will be separate from the research and manufacturing areas of the laboratories. Each will be in a better position to capitalize on and realize its potential." Under the second provision of the program, classes A and B of common stock will be reclassified into one new class of common stock on a share for share basis. The authorized number of shares of common stock was in- creased from three million to five mil- lion shares, making shares available for financing or acquisitions should favorable opportunities arise in the future. The par value will be one dollar per share instead of ten cents per share. This simplification of the capital structure eliminated the previous dual element by which each class of com- mon stock had prerogatives in veto power over corporate action and in the election of directors and officers, it was explained. Board to Elect Officers By a third provision, which was approved, all officers will be elected by the board of directors, the number of directors will be increased from eight to ten, and the office of chair- man of the board was created. To- day's approval of the program c in- firmed the election by the directors of Dr. Allen B. Du Mont, founder and president of the company, as the first board chairman. In his new capacity, Dr. Du Mont will devote himself more fully to the scientific and research aspects of the business and be burdened less with operating detail. A proposed new employment agree- ment with Dr. Du Mont, based upon his long-term future services as a full- time executive until the end of 1966 and as a consultant for ten years thereafter also received approval. will be added 1,500,000 shares of com- mon stock of par value of $1 per share and the new stock will enjoy the same privileges and restrictions and limitations as are presently ap- plicable to the 1,500,000 shares of common and the 150,000 shares of preferred stock of the par value of $10, presently authorized, the board of directors state in the proxy state- ment sent to AA stockholders. Tuesday, October 11, 1955 Motion Picture Daily 5 Exposition (Continued from page 1) 1956, exposition, Pittera continued, is "for consideration by the designated sponsors of the proposed exposition for 1956." Official Backing Absent According to information gathered yesterday, the plan appeared to have no official industry backing. A spokes- man for the Council of Motion Pic- ture Organizations said that the in- dustry organization was not asso- ciated with the plan. Officials of Theatre Owners of America and Theatre Equipment and Supply Manufacturers Associations could not be reached for comment. TOA and TESMA are jointly sponsoring a September, 1956, exposition at the New York Colosseum in conjunction with the TOA convention. The theme of the exposition, ac- cording to the outline, would be "Celebrating 67 Years of the Motion Picture Industry in the United States." Cites Industry Expansion Calling for industry support of the plan, Pittera maintained that the mo- tion picture industry should now take full advantage of its rapidly expand- ing horizons and set the course for the future. The outline for the proposed two- floor exposition detailed the appeal to the public, press and magazines. The 61 pages were divided into three sec- tions, with chapters devoted to pos- sible general exhibits, financing, sug- gested exposition tours, floor plans and neighborhood theatre tie-ups. MP1C Names 8 for Forum Wednesday From THE DAILY Bureau HOLLYWOOD, Oct. lO.-The Mo- tion Picture Industry Council today announced that the panel for Wednesday night's industry forum, discussing "How Best to Use Avail- able Talent for the Betterment of Production," will consist of Samuel G. Engel, Screen Producers Guild; George Seaton, Screen Directors Guild; John Lund, Screen Actors Guild; James Bellah, Screen Writers Guild; Paul Groesse, art directors; Charles Clarke, ASC; Folmer Blang- sted, American Cinema Editors, and John Allberg, sound technicians. Launch Studios' Aid For PCC Campaign From THE DAILY Bureau HOLLYWOOD, Oct. lO.-With Y. Frank Freeman the first to call a meeting with drive captains at the Paramount studio this morning, and with Dore Schary following suit at noon at M-G-M, the major studio heads today launched a series of meetings intended to marshal the full personnel of the production branch of the industry behind the Permanent Charities Committee's 1956 campaign, which starts Wednes- day. Toledo Drive-ins Ease 'Price War' Special to THE DAILY TOLEDO, Oct. 10. — The drive-in theatre admission price war here has been eased, with several going back to their original scale. The Jesse James and Maumee are back to 75 cents admission charge, after hitting a 25-cent low. The Miracle Mile is advertising 65 cents admission. The Dempsey houses, the Telegraph, Starlite and Paradise have resumed a 50-cent top — the price that pre- vailed last year— and the Toledo Drive-In is also back on the 50-cent beam. Multi-Station ( Continued from page 1 ) seven radio stations, seven FM sta- tions or five TV stations. Storer Broadcasting Co., which owned five TV stations, applied for a sixth, had its application rejected immediately, and then went to court. The appeals court said the FCC should at least let Storer participate in a hearing. It said the Commission might later find that the sixth station would give Storer too much power but that the Commission could not arbitrarily set across-the-board limits. The FCC appealed to the high court, and the justices today agreed to re- view the matter. The Supreme Court did not act today, its first business session of the 1955-56 term, on two pending film cases— one challenging the constitu- tionality of the Kansas film censorship law and the other involving a dispute between the distributors and a group of Rhode Island exhibitors. The court will meet again next Monday to hand down orders, and may act on those cases at that time. V.C. Officers (Continued from page 1) officers, with Don Brandon acting as chairman of the arrangements com- mittee. Brandon said business meet- ings will be held in the International Suite of the hotel, with get-togethers scheduled for both days. On Saturday international officers will hold a morning meeting, then visit the Crippled Children's Hospi- tal and see the Tulane-Mississippi football game that afternoon. Lunch- eons and social affairs will also be held during the two-day conclave. MPIC Meets Today To Back Curtis Bill From THE DAILY Bureau HOLLYWOOD, Oct. 10. - The Motion Picture Industry Council com- mittee supporting the Curtis bill, which seeks to establish an average income over a long period rather than individual-year earnings as a basis of talent's taxes, will hold its first meet- ing tomorrow afternoon, with a sim- ilarly intentioned Screen Actors Guild committee sitting in on the discus- sions. Intermountain sctoa Project Compo-Award Prizes Include House, Cars ( Continued from page 1 ) ing department, has been promoted to the post of film buyer for the Inter-Mountain division of National Theatres, Inc., Selig said. Agren joined the Inter-Mountain group in 1929 as Southern district booker. Si Sanders will succeed Agren as head of the Northern district book- ing department. Sanders has been with the organization for 26 years. Henry C. Fischer replaces Sanders as booker for the Inter-Mountain southern district. Fischer has been head of Inter-Mountain's film statis- tical department for the last six years. Tony Ceranich, recently with the Fox West Coast Theatres, has been promoted to the position of head of the film statistical department. Ce- ranich has been assistant to Fischer in this department for the past year. The Inter-Mountain division man- ager also named Warren Beier as special assistant to M. C. Glatz in the construction detail for the large chain. Beier has had seven and a half years experience as an engineer and planning supervisor with the Sturgeon Electrical Co. in Denver. Albert Hopkinson, another film business veteran, joins Fox Inter- Mountain as assistant to Ralph Pizza in the Salt Lake booking department. 22 Exhibitors Join TOA Executive Unit LOS ANGELES, Oct. lO.-Twen- ty-two exhibition officials from all parts of the United States were named to the executive committee of Theatre Owners of America by the national exhibitor group's board of directors during its meeting at the Hotel Biltmore here. Named to the TOA executive com- mittee, which is chairmaned by Al- fred Starr of Nashville, were: Art Adamson, Portland, Ore.; Tom Bloomer, Belleville, 111.; James S. Carbery, Little Rock, Ark.; C. E. Cook, Maryville, Mo.; Edward L. Fabian, New York; Edwin Gage, Oakhurst, N. J.; Bolivar Hyde, Lake- land, Fla.; Jack Keiler, Paducah, Ky.; Mack Jackson, Alexander City, Ala.; R. M. Kennedy, Birmingham, Ala.; M. A. Lightman, Jr., Memphis; Arthur Lockwood, Boston; Roy Mar- tin, Jr., Columbus, Ga.; Martin J. Mullin, Boston; Robert J. O'Donnell, Dallas; J. J. O'Leary, Scranton; A. Fuller Sams, Jr., Statesville, N. C; Jay Solomon, Chattanooga; Morton Thalhimer, Richmond; David Waller- stein, Chicago; Nat Williams, Thomasville, Ga., and R. B. Wilby, Atlanta. Screen 'Miss Dove9 Over 165 national educational fig- ures and opinion-makers were the guests of 20th Century-Fox yesterday afternoon for a special advance screening of "Good Morning, Miss Dove," the company CinemaScope production which will be previewed in 60 cities by mid-November. An- other screening of the film will be held this afternoon. From THE DAILY Bureau LOS ANGELES, Oct. lO.-To pro- mote interest in the first Audience Awards, the Southern California Theatre Owners Association has pro- moted a give-away program, which includes a new $15,000 home and two Dodge automobiles. Harry Arthur, who is working with national chairman Elmer Rhoden by heading the Audience Awards pro- gram for Southern California, an- nounced that 220 theatres in the Los Angeles, Orange, Riverside and San Bernardino County areas have joined together to throw all their resources into the campaign. These theatres represent circuits and independents, drive-ins and hardtops. Coordinating the Southern Cali- fornia campaign under Arthur are Spence Leve and Thornton Sargent of Fox West Coast. Everyone who casts an Audience Awards ballot in any of the theatres during Nov. 17-27 will receive a ticket for the drawing. All Media to Be Used With such prizes, a 20-man pub- licity committee, co-chairmaned by Claude Morris of Warner Bros. Thea- tres and Russ Brown of Fox West Coast, plan an all-out campaign in newspapers, TV and radio. The Beverly Development Co., which is donating the house, will take weekly full page ads listing the theatres where voting can be done. They will also distribute 1,500,000 pamphlets throughout the area. Other Southern California coun- ties, such as San Diego, with 100 per cent theatre participation, have ar- ranged for car give-aways. A like campaign is being planned in the Bakersfield and Kern County. In Ari- zona, th cities of Phoenix and Tucson are working on a similar plan. RKO Ad Dept. ( Continued from page 1 ) department, he said he did not plan any change in personnel. Joining RKO's studio publicity de- partment in 1930, he became pub- licity director in 1939 and was named national director of publicity and ex- ploitation in 1953. 1327 S. WABASH, CHICAGO *630 NINTH AVE.. NEW YORK nOTionAL, \ cyeem service \J p/HZfBftay of Mf/nousmv GO SHOWMANSHIP DURING THE "GEO. F. DEM BOW SALES TRIBUTE" , SEPT. 5-DEC. 15 MOTION PICTURE DAILY VOL. 78. NO. 72 NEW YORK. U. S. A.. THURSDAY. OCTOBER 13. 1955 TEN CENTS For 29th-Fox Skouras Sees $50,000,000 Foreign Gross Compares With 195 2' s Total of $41,322,000 By MURRAY HOROWITZ A forecast that foreign grosses for 2Cth Century-Fox will reach an all- time high of 850,000.000 or more in 1956 was made here by Spyros P. Skouras, presi- dent, upon his return from an extended trip abroad. Skouras, who spent nine weeks touring the Far East, compared the estimated $50,- 000,000 fore- cast with the previous record last year of $4 1,3 2 2, 000 realized from film rentals overseas. Skouras opened a press conference (Continued on page 6) Spyros Skouras Col. Sales Campaign, Starting Tomorrow, Salutes Jack Cohn Columbia Pictures' world-wide sales Jrive which will open tomorrow and will continue until June 28 will be conducted in honor of Jack Cohn, executive vice president and co - founder of the company, it was announced jointly by gen- eral sales man- ager A. Monta- gue and Lacy Kastner, presi- dent of Colum- b i a Interna- tional. In m a ki n g the announce- ment, Monta- pie and Kastner stated, "We believe hat the importance of what we have (Continued on page 10) Jack Cohn Holpgrn Points to Title Bout World Series of 1957 via Theatre TV To Be Sought by Television Interests By LESTER DIXOFF Closed circuit theatre television interests will put in a bid to the Commis- sioner of Baseball to present the 195" TV hook-up, according to Nathan L. M-G-M to Finance And Release Films Of New Company Metro-Goldwyn-Mayer yesterday announced an agreement with an out- side producing organization, the new firm of Jonathan Productions, by which that firm will make pictures which M-G-M will finance and dis- tribute. Jonathan Productions is headed by David Susskind, Robert Alan Aurthur and Alfred Le\y. Aurthur is a prom- inent television playwright. The first picture to be made under the (Continued on page 10) World Series on a coast-to-coast theatre Halpern, president of Theatre Network Television. Halpern, speaking as guest of honor at the first annual Fall lunch- eon meeting of the New York Variety Club Tent No. 35 at Toots Shor's Restaurant here on Tuesday, declared that if there was an expansion in the number of theatres having closed circuit TV equipment within the next year, a bid for the world series would be more highly regarded and considered by the baseball head. The television rights for the World Series currently are under contract to the Gillette Safety Razor Co. with (Continued on page 8) Jacon Resigns I.F.E. Post Bernard Jacon, I.F.E. Releasing Corp.'s vice president in charge of sales has announced his resignation from the company effective on Fri- day. He will continue to serve as a consultant until Dec. 31 when his contract terminates. This amicable arrangement was ( Continued on page 10 ) Rep. 39 -Week Net$l,333,168 Republic Pictures Corp. and its subsidiaries, yesterdav reported a net profit of S2,833,168' before Federal tax provision, estimated Federal, nor- mal and surtax of SI. 500, 000, or a net after taxes of $1,333,168 for the 39 weeks ended July 30. For the 39 weeks ended July 31, 1954, Republic and its subsidiaries reported a net profit of $1,617,971 before Federal tax provision, esti- mated Federal, normal and surtax of $841,000, or a net after taxes of S776.971. Sees 3 Month Wait for Cine-Miracle Cameras; Rhoden Lauds 'Oklahoma!' Cameras for National Theatres' Cine-Miracle system should be ready in about three months, Elmer Rhoden, NT president, said here yesterday. Rhoden, asked about production plans, pointed to NT's tie-up with pro- ducer Louis de Rochemont. In response to a question, he denied that NT is pursuing talks with the Department of Justice at this point on Cine-Miracle. The NT president who attended the premiere of "Oklahoma!" at the Rivoli, expressed his enthusiasm for the picture, adding that he had also seen the picture screened on the Coast. He also pointed to the laudatory reviews appearing in New York papers. Asked if "Oklahoma!" would be booked in NT houses, Rhoden said it all depends on the terms sought by Magna. Queried as to whether he has any new plans for the Roxy, NT's Broadway showcase, Rhoden said nothing except a "good string of pictures." He added that he plans no return to a stage show policy at the Roxy. Ends Association J. R. Grainger Leaving RKO Organization Will Take Vacation and Later Announce Plans By WILLIAM R. WEAVER HOLLYWOOD, Oct. 12. - J. R. Grainger, former president and re- cently sales and distribution consul- tant to RKO Radio Pictures, has ter- minated his as- sociation with the film com- pany, it was an- nounced by Daniel T. O'Shea, RKO president, who also announced a realignment of some person- nel. O'Shea suc- ceeded Grain- ger, who was named presi- dent of RKO by Howard Hughes in 1953 under terms of a three-year con- ( Continued on page 8) Kramer Named RKO Foreign Sales Chief Replacing E. J. Smith Sidney Kramer will become foreign sales manager for RKO Radio Pic- tures, on Oct. 24, it was announced yesterday by Walter Branson, world- w i d e sales manager. For- merly RKO short subjects sales manager and R K O- Pathe general sales manager, Kramer re- places Edwin J. Smith, who resigned last week to join Allied Artists. Kramer will continue as a director of RKO-Pathe. During 26 years with RKO, Kram- (Continued on page 10) Sidney Kramer Motion Picture Daily Thursday, October 13, 1955 PEHSOML MENTION MO ROTHMAN, United Artists Continental sales manager, has arrived in New York from Paris. • Grace Kelly, Alec Guinness, Louis Joubdan, Agnes Mookehead and other members of "The Swan" cast now in location in Asheville, N. C, will return to Hollywood today. • Isador M. Rappaport, owner of three theatres in Baltimore, has left tli ere with Mrs. Rappaport for a vacation in England and Italy. • Earl Bell, Warner Brothers branch manager in Denver, is recu- perating from a heart attack. • Rouben Mamoulian, producer-di- rector, arrived in New York yesterday from London via B.O.A.C. Monarch. • Buddy Young, syndicate contact for United Artists, will be married here on Oct. 23 to Rebecca Cohen. • Betty Garrett, Columbia Pictures actress, is in Albany, N. Y., from here. Defense Starts Tues. In Gov't 16mm. Trial From THE DAILY Bureau HOLLYWOOD, Oct. 12.-The de- fense in the. government's 16mm. anti- trust trial is expected to begin pre- senting its case on Tuesday, it was indicated by government counsel Samuel Flatow, who yesterday in- troduced an additional hundred docu- mentary exhibits relating to the as- serted restraints against television by the defendants. He said he expects to end arguments before the weekend. U-Vs Revival Duo In Initial Openings Universal-International's test re- vival of two of its melodramas, "Kiss the Blood Off My Hands," starring Burt Lancaster, and "Johnny Stool Pigeon" featuring Tony Curtis, is having its initial engagements at the Grand Theatre in Cincinnati, the Colonial Theatre in Dayton, the Grand Theatre in Columbus and the Hill Street Theatre in Los Angeles. In its first five and six days at these theatres, the combination is re- ported to be topping some of U-I's recent new entries in these houses and as a result the combination has been booked to play first-run outlets in key cities from Coast to Coast including the Globe Theatre, New York, Memorial Theatre, Boston, and the Palace in Cleveland. Injunction Granted In N.E. 'Bold' Suit Special to THE DAILY BOSTON, Oct. 12.-Federal Judge William McCarthy has granted Fed- eral Film Co. and Albert Swerdlove a preliminary injunction restraining Filmakers Releasing Organization from wididrawing "The Bad and the Bold" from Federal, FRO's franchise holder here. Federal was instructed to post a $25,000 bond pending the final determination of the action. Filmakers had sought to release the picture through a national distributor. The producer's counsel argued that damage to the New England fran- chise holders would not be irrepara- ble and that if the injunction were granted, Federal should be required to file a $1,000,000 bond. Judge Mc- Carthy ruled that the damage could be irreparable and ordered a $25,000 bond. 'Deep Blue Sea' Is Unveiled at Plaza Sir Pierson Dixon, chief U.K. dele- gate to the United Nations, Gregory Peck, Ann Todd, Spyros P. Skouras, Louis P. Lochner, president of the Overseas Press Club, and the club's vice-presidents, Kathryn Carvens, An- sel E. Talbert, and Hal Lehrman headed the list of guests at last night's invitational American pre- miere of Sir Alexander Korda's "The Deep Blue Sea," at the Plaza Theatre under the auspices of the press club. Diplomats, UN officials, and for- eign correspondents joined political and social leaders at the debut of the 20th Century-Fox release— Eng- land's first CinemaScope production- starring Vivien Leigh and Kenneth More. By reason of its presentation, the Plaza Theatre became the initial first-run art house in the city to show a CinemaScope picture. Domestic as well as international radio coverage was given the pre- miere through the facilities of the National Broadcasting Co., the Voice of America and the Armed Forces Radio Service. UA's Nelson Named Halloran Manager George Nelson, United Artists home office publicist, has been appointed general manager of Ursula Halloran & Associates, public relations organ- ization specializing in the motion pic- ture, television, industrial and com- mercial fields. 'Umberto' to Guild "Umberto D," Italian film directed by Vittorio De Sica, will have its American premiere at the Guild Theatre here following the engage- ment of "Gate of Hell." Edward Harrison is presenting "Umberto D" in the United States. Honorary Degree To Danny Kaye Danny Kaye, who has received world-wide acclaim for his achieve- ments as a star, will be awarded an honorary degree of Doctor of Hu- manities from the American Interna- tional College in Springfield, Mass., according to John F. Hines, president of the college. The degree will be awarded to Kaye at the college's 70th anniversary convocation on Oct. 20, in recognition of the film star's work for the United Nations Children's Fund. UK Censor Repeats Warning on Violence From THE DAILY Bureau LONDON, Oct. 12. - Writing in the "Cine Technician," journal of the Association of Cinematograph and Allied Technicians, A. T. L. Watkins, secretary of the British Board of Film Censors, delivers another rebuke to producers, British and American, who trade in sadism and unnecessary vio- lence; giving plain warning also that his board will not hesitate to take increasingly drastic action against continuing offenders. There has been some improvement, the BBFC secretary concedes, but the improvement has been relative and not by any means sufficient and Watkins cites surprising figures in support of his thesis. In 389 feature films examined during the first seven months of 1955, he says, 624 cuts either major or minor had to be made. Of these cuts 275 were neces- sary to remove excessive violence or cruelty. This means that not only 44 per cent of the cuts currently being made by the Board came under the heading of "Violence," but that in 275 instances in seven months the Board's clear warnings had been dis- regarded. Universal Releases For Year Total 32 A story on Universal Pictures' pros- pects for the current year published by the "Wall Street Journal" and quoted in Motion Picture Daily on Tuesday said Universal would release between 26 and 28 features this year. A Universal spokesman said the company will have 32 releases this year. ISo 'Teeners' at 'Camera* MEMPHIS, Oct. 10,-The Mem- phis Board of Censors has banned "I Am a Camera" from Memphis teen agers. Lloyd T. Binford, censor chair- man, said the three women members of the board turned down the pic- ture. Binford said it was not neces- sary for him to vote on it. Led hy Governor 4Sooners' Hail Premiere of 'Oklahoma!' Da! The area in front of the Rivoli Theatre here on Tuesday night was "blocked off" from the State of New York and was designated "Oklahoma Territory" as festivities, principally by a delegation of more than 200 Oklahomans who had accompanied their Governor, formally initiated the film "Oklahoma!" in Todd-AO. It was the actual world premiere of the picture, despite the preview for the press and national dignitaries on Mon- day night, and there was anothei one last night— a society $50-per-seat affair. Gov. Raymond Gary of Oklahoma, with his senators, congressmen and cabinet members, arrived in a parade of surreys, while "Sooners" who came up from the Sooner State arrived in Carey busses. The Oklahoma State flag was hoisted to the top of the Rivoli by the Governor, while bands played, crowds cheered, groups sang and cameras clicked and rolled. I me m Ben Phot 'An rv Rudich Returns Nat Rudich, radio and television contact for United Artists, has re- turned to New York from Paris f ol-Jada lowing promotional conferences on the sets of Norman Krasna's "The Am- bassador's Daughter" and Hecht-Lan- FOR YOl^g| ► Three Channel interlock projection * 16, Wh & 35 mm tape interlock t> 16 mm interlock projection CUTTING & STORAGE ROOMS Cm. ma \L if.vli lag, THEATRE SERVICE, INC. 19 W. 54th St.- N. Y 19 . JUdson 6-0367 1327 S. WABASH, CHICAGO *630 NINTH AVE., NEW YORK MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145 Chicago Bureau, 120 South LaSalls Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington, J. A. Otten, National Press Club, Washington, D. C.._ London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motio! jM Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue. Rockefeller Center, New York 20, Telephone CIrcl 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year a P* a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign ; single copies, 10f Thursday, October 13, 1955 Motion Picture daily PEOPLE I' iii- Ray Fuller, formerly manager of :he Lisdon and Globe Theatres in □alias, is the new manager of the Red Bluff Drive-in Theatre in Touston. n Mrs. Ottilie Fearing will resume ler duties as manager of the Stanley vVarner Avon in Utica, N. Y., tomor- ■ow after a maternity leave. She •ecently became the mother of a laughter. Barry Hersh will return to his for- ,ner position as film director at WKRC-TV, Cincinnati, following his honorable discharge from the Navy, flersh spent two years with the Naval .Photographic Center in Washington, inhere he edited training film and TV shorts for public consumption. Arthur T. O'Brien has been named nanager of Lockwood and Gordon's ^fjWebb Playh ouse in Wethersfield, y,onn. n Johnny Green, M-G-M studio nusic head, attended the San Fran- cisco Opera's American premiere of William Walton's "Troilus and Cres- ;ida," made personal appearances on ocal TV, and met the press telling :>f the forthcoming product. Frank Manenti, Loew's Stillman manager in Cleveland, will succeed Max Mink as Audience Award poll xhibitor chairman. The coming en- gagement of Danny Kaye at the RKO Palace prevents Mink from giving the j drive the necessary time. Consider Japanese [ Loan at Meet Here Further clarification on the pro- sosed $7,000,000 Japanese loan was Sought by foreign managers at Tues- day's meeting of the Motion Picture Export Association. Questions relating to the proposed can by the American film industry vill be forwarded to Irving Maas, VlPEA Far Eastern director, now in Tokyo. An MPEA spokesman, in re- sting what transpired at the meeting, pointed out that the Japanese loan is still in the very early stages of nego- iations. The meeting also heard a report by Griffith Johnson, MPEA vice-presi- lent, who recently returned from Eu- rope. Johnson was said to have in- ormed the foreign managers of pro- )osed compensation deals in Italy, as veil as reporting on film matters in Jpain, Greece, Germany, and Den- nark. 'Oklahoma!' Wins Highest Laurels of N.Y. Critics Rarely are the film critics of the New York newspapers unanimous in their praise of a picture, but they apparently came as near to that as they ever have when they sat down to their typewriters to impart their reactions to "Oklahoma!" to the public. Both the production and the Todd-AO process received critical acclaim from a majority of them in the reviews which ap- peared in yesterday's editions. While Bosley Crowther in the "Times" touched upon what he considered some minor flaws in the mechanism, they "do not begin to outweigh a super- lative screen entertainment, which is endowed with excellent sound," he wrote. Further, he said: "A full-bodied 'Oklahoma!' has been brought forth in this film to match in vitality, eloquence and melody any musical this reviewer has ever seen." In his lead-off paragraph, Crowther wrote: "At long last, 'Oklahoma!' the great Richard Rodgers-Oscar Hammerstein 2d musical show, which ran for more than five years on Broadway, has been brought to the screen in a production that magnifies and strengthens all the charm that it had upon the stage." Justin Gilbert in the "Daily Mirror" summarized his opinion in a feature head to the review which stated: " 'Oklahoma!' Wins All the Superlatives. Big, beautiful and spectacular in Todd-AO, it is monumental canvas by a master." Continuing, Gilbert wrote, "The usual limitations of a stage vehicle have been swept aside in favor of unrestrained lavishness and the entire production has been embellished and refurbished to give it a spectacular grandeur heretofore unknown." William Zinsser's notice in the "Herald Tribune" was in keeping with those of the others, but he added this touch: "The figures on the screen are tremendous, and the close-ups are so sharp in detail that the texture of skin and clothing, the sheen of a girl's hair, are almost real enough to touch. The colors are vivid, and the movie has many striking landscapes, with red barns, yellow cornfields and faraway mountains hazy blue in the late afternoon." Said Kate Cameron in the "Daily News" in her four-star rating: "The Rodgers and Hammerstein musical is a fine instrument for the introduction of Todd-AO. The story is appealing, the dancing lusty and gay, the Rodgers score still as enticing as when it was first heard in the spring of 1943, and the cast is as remarkably good as the creators of the various roles on the stage." Ihe afternoon papers summed up the unveiling of die picture and the Todd-AO process this way: Alton Cook, "World-Telegram & Sun": " 'Oklahoma!' seems likely to be- come as much of a boxoffice milestone in movies as it was in stage annals. . . . News about Todd-AO is less cheery than the report on 'Oklahoma!' itself. Level settings run downhill toward the edge of the screen . . . more flickers and white scratches dian other wide screen methods. The flaws, though noticeable are not sufficient to mar materially any relish for the picture. This is a lush and bountiful version of 'Oklahoma!' " Rose Pelswick, "Journal American": 'Oklahoma!' takes on added excite- ment dirough its presentation in a new technique of film photography and projection. . . . The Todd-AO screen process provides notable clarity, sharp- ness and scope, camera mobility and clarity and separation of sound. . . . The film version is a superb job of coordinating the music, die action, the dances and the panoramic vistas of the wide open spaces which never looked so wide or so open." Archer Winsten, "New York Post": "Todd-AO is very big, but not sufficiently different from other wide-screen processes, at first inspection, to constitute an advantage. . . . The 'Oklahoma!' songs come in nicely . . . the picture has panoramas that the stage couldn't, has close-ups too, die kind the stage wishes it could." Dallas Store Ad Boosts 'Better' Films DALLAS, Oct. 12.-Paramount Pic- tures' "The Desperate Hours" is "a good example of why movies are bet- ter than ever," the Neiman-Marcus department store declared in its "Point of View" column which ap- peared with its advertising matter in the "Dallas Morning News." The department store, in comment- ing on the Paramount film, said that "it's been a long time since we've seen a movie which combines so well suspense with an affecting view of the toughness and resourcefulness of human beings." Schaefer-Gunzburg Suits Open on Coast From THE DAILY Bureau HOLLYWOOD, Oct. 12. - The suit brought by George J. Schaefer against Milton Gunzburg, seeking an estimated $2,000,000 which he claims is due him under an oral agreement with the defendant entitling him to a 50 per cent share in Gunzburg's 3-D projects, went to trial here yes- terday before Federal Judge Ben Harrison, with Schaefer as the first witness. The counter-suit in which Gunz- burg and his associates in Natural New 'Squeeze Ratios' Set by Gottschalk for All Panavision Prints From THE DAILY Bureau HOLLYWOOD, Oct. ^.-Panavi- sion, Inc., president Robert Gotts- chalk has announced new "squeeze ratios" for all prints, from the M-G- M-Panavision 65mm. roadshow prints his company is manufacturing, down to 16mm. prints in all categories. All are now available. Gottschalk said two major companies have declared their preference for having their 16mm. reductions of CinemaScope pictures made with 1.5 anamorphic squeeze rather than with the usual two-power, because this reduction, giving a two-to-one aspect ratio, looks better in small screen sizes and suf- fers less degradation of image. In addition lenses being made by Panavision for M-G-M, Gottschalk said, his company has produced a 1.7 magnification squeeze print for anodier large-negative process which he declined for the present to identify by name. On the exhibition side, he said, the Panavision variable Panatar An- amorphic Lens has become the most wanted lens in the field, with many exhibitors who originally purchased other types now changing over. Los Angeles Studies Film Museum Plan From THE DAILY Bureau LOS ANGELES, Oct. ll.-A pro- posal that Los Angeles County join with the motion picture industry in developing a motion picture museum is under study by the Los Angeles County Board of Supervisors. The suggestion that the County Board take the lead in advancing the much-discussed motion picture museum came from supervisor John Anson Ford following a visit of Cecil B. DeMille to the board's chamber. DeMille had just received a scroll honoring him as a motion picture pioneer whose career symbolized the growth of the industry. Put in the form of a motion, the proposal to have the County Board go into the matter received a unanimous vote of approval. That the motion picture industry would be glad "to sit down with the board and explore the idea" was in- dicated by Y. Frank Freeman, chair- man of the board of die Association of Motion Picture Producers, who was present with DeMille and whose comment was invited by Ford. In hailing DeMille as the man who made Hollywood's first feature length motion picture, Ford observed that the old barn which was Hollywood's first studio still stands intact on the Paramount lot. Vision Co. is seeking $2,000,000 from Schaefer on a charge of "malicious persecution" is being tried as part of the same action. The trial is expected to run three weeks. REAL ! ROUGH ! time ■ WarnerColor STARRING ALSO STARRING LORI NELSON LEE MARVIN GONZALEZ GONZALEZ with LON CHANEY HOWARD ST. JOHN ND READY! RELEASE NOV. 12! Warner Bros • PERRY LOPEZ • RICHARD DAVALOS written by produced by directed by Ralph moody • JAMES millican • bill Kennedy • print by TECHNICOLOR ■ W.R.BURNETT ■ WILLIS GOLDBECK • STUART HEISLER 6 Motion Picture Daily Thursday, October 13, 1953 REVIEW: The Girl in the Red Velvet Swing 20th Century-Fox — CinemaScope A romance doomed from its start and which culminated in a sensa- tional murder trial in 1906 is the subject of 20th Century-Fox's Cinema- Scope and color by De Luxe film drama— the Evelyn Nesbit, Harry K. Thaw and Stanford White love triangle. Cast in the starring roles are Ray Milland, who gives dignity and credibility to the role of the architect who had a weakness for young girls, Farley Granger, who portrays the spoiled, egocentric playboy, and young Joan Collins, who brings breathtaking beauty to the motion picture screen in a story by Walter Reisch and Charles Brackett. "The Girl in the Red Velvet Swing" is the film studio's biography of Evelyn Nesbit, who was the pin-up of her day, and is still around to recall her love affairs. Miss Nesbit, who in the early 1900's appeared as one of the Floradora Girls, had among her suitors the celebrated society architect White who entertained her at his studio apartment where she used to ride a garlanded red velvet swing. Eventually the love affair broke off and Miss Nesbit married the heir to a Pittsburgh steel fortune, Thaw, who was unable to forget that his wife had been White's mistress and so, in an impassioned and insane moment, killed his rival. The exploitable motion picture closely follows the experiences of the former Floradora Girl and should provide entertainment to theatre patrons, especially women and those film goers who were around at the time of the celebrated case. Fine dramatic performances are turned in by Luther Adler, who in his brief but important role as Thaw's de- fense attorney, is highly forceful. Glenda Farrell, who portrays Miss Collins' mother, Mrs. Nesbit, also contributes much in her role. Others capably supporting the principles are Cornelia Otis Skinner, Fiances Fuller, Philip Reed, Gale Robbins and John Hoyt. Richard Fleischer directed this Brackett production. Running time, 109 minutes. Adult classification. For release in October. LESTER DINOFF Foreign Gross (Continual from page 1) with;. the citation of figures of Cin- emaScope theatre installations, the rate of which he called "unbeliev- able." In the U. S., he said there are now 15,750 installations out of a possible 23,000 situations, while overseas, he continued, there are 13,- 036 installations out of a possible 17,500 situations featuring American films. The rate of installations is from 90 to 100 per week currently, he added, predicting that in the U. S. and Can- ada there will be from 17,000 to 18,000 installations by the end of the year. Sees 'Scope Production Near Regarding CinemaScope produc- tion abroad, Skouras said that pro- ducers in the Far and Middle East will be making pictures in Cinema- Scope in the near future, following a similar pattern of development as in Europe. He forecast that by 1957, each country in the Far and Middle East will be making from three to five films in CinemaScope. In Europe, he went on, there are about 50 Cin- emaScope pictures in release or in production. Last year, he pointed out, European producers did not have one CinemaScope production in re- lease. Skouras credited the CinemaScope medium for earning from one-and-a- half to two times more that would ordinarily be made by the same pic- ture if it had been done and pro- jected in conventional form. As an example, he cited the 20th-Fox re- lease "Violent Saturday" which, he said, will earn about $2,000,000 domestically. Without CinemaScope, Skouras held, the same picture would only have a potential gross of about $1,000,000. Aided Native Industry He described his mission abroad as one of helping the native industries in the various countries expand through the utilization of Cinema- Scope in their domestic productions FLY B OM ^ The Monarch ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave., New York 17. N.Y., tel. MU 7-8900 in the belief that such prosperity would create additional theatrical outlets for American as well as native product. Wherever he went, Skouras said, 20th-Fox was acclaimed for render- ing the motion picture industry a "great service" through its introduc- tion of CinemaScope. While 20th- Fox will encourage CinemaScope pro- ductions abroad, Skouras was firm that his company would not engage in financing of such product. En- couragement, he explained, will take the form of technical assistance. Over- seas CinemaScope installations are proceeding at the rate of about 200 a week, he added. Other highlights of Skouras' press conference were: CI Twentieth-Fox will continue to make magnetic stereophonic sound prints as long as the advantage of such sound continues. CJ Experiments are continuing to develop a combination optical and magnetic sound print, without sacri- ficing the CinemaScope ratio. (j[ An expression of opposition against any move to control the type of films sent abroad on the grounds that the good as well as the bad side of American life should he portrayed. Such honesty, Skouras maintained, wins respect abroad. Commenting country by country, Skouras said that the industry in Japan is booming. Almost 1,500 thea- Pioneer Membership Deadline Oct. 21 Applications for membership in the Motion Picture Pioneers must be sub- mitted by Oct. 21 if industry veterans wish to attend the 17th annual show- manship dinner, according to Jack Cohn, president of the pioneers. The only requisite for membership in the Pioneers is for the applicant to have been engaged in either produc- tion, distribution, exhibition or labora- tory motion picture work for 25 years or more. The 17th annual dinner of the Pioneers will be held at the Hotel Waldorf Astoria here on Nov. 4 and will pay tribute to Herman Robbins, chairman of the board of National Screen Service, designated "Pioneer of the Year" for 1955. tres have been built or are in prep- aration for the past two or three years, he added. Regarding India, Skouras expressed the feeling that the American motion picture industry should get behind a move to build more theatres there. He said that currently India has only 3,250 thea- tres, with American films playing in 800 or less. In Bangkok, Skouras noted seven new theatres since his last visit there in 1952, while he noted that the industry position in the Philippines is "very good." Will Honor Skouras At Dec. 5 Testimonial To Aid 'Dimes' Drive A testimonial dinner on Dec. 5 at the Waldorf-Astoria Hotel here is being planned by friends and asso- ciates of Spyros P. Skouras, 20th Century-Fox president, in recognition of his service to many humanitarian causes, Richard C. Patterson, Jr., committee chairman, announced yes- terday. Skouras accepted the invitation of the committee, whose membership includes Cecil B. DeMille and Mar- shall Field, on condition that the dinner be held for the benefit of a worthy cause. The proceeds will go to the 1956 March of Dimes cam- paign, Patterson said. Skouras has been closely associated with the Na- tional Foundation for Infantile Para- lysis March of Dimes campaign since its inception. Many Fields Represented Among others on the committee are: James A. Farley, Conrad Hilton.. Lt. General Willis D. Crittenberger, Howard S. Cullman, Ned E. Depinet, Robert W. Dowling, Keith Funston, Bernard F. Gimbel, Leonard H. Goldenson, Admiral William F. Hal-! sey, Oscar Hammerstein, II, Mrs. W. Averell Harriman, Herbert Hoover, Walter Hoving, Eric Johnston, Brig General John Reed Kilpatrick, Her- bert H. Lehman, Herbert Bayard Swope, Juan T. Trippe, Alfred Gwynne Vanderbilt, Thomas J. Wat- son and Cornelius Vanderbilt Whit- ney. Ark.-Tenn.-Miss. Conclave Plans Set Special to THE DAILY MEMPHIS, Oct. 10. - Nathan Flexer, president of Theatre Owners of Arkansas, Tennessee and Missis- sippi, has completed the program for the 1955 convention here on Oct. 24 and 25. Election of officers is scheduled for the first business session. Warren Foster, Atlanta, public relations man, will speak at the opening day's luncheon. Delegates will inspect Uni- versal's new film exchange that after- noon and go on a moonlight boatl ride on the Mississippi River that evening from 7:30 to 11. A chuck! wagon dinner will be served aboard. At the second morning's business! session, Dick Stern, Bijou Amuse-I ments Co., Nashville, will conduct a! forum on concessions and advertising. George C. Kerasotes, representing the TOA president, and Alex Harrison! 20th-Fox official, will speak at the luncheon. A fashion show will follow] A banquet and dance will close the convention. Correction Due to a typographical error ii Motion Picture Daily's review ol "Oklahoma!" on Tuesday, the running time of the picture was given as 125 minutes. The correct running time is 145 minutes. "The Deep Sea" Debuts at the Pla&a IMPORTANT members of the press joined with celebrities of the entertainment world last night to welcome Sir Alexander Korda's "The Deep Blue Sea," the first British-made CinemaScope picture, which had its gala invitational premiere at the Plaza Theatre. Diplomats, UN officials, as well as political, social and civic figures were present to mark the debut of the Twentieth Century-Fox release, sponsored by the Overseas Press Club. The Anatole Litvak production, based on Terence Ratti- gan's stage hit and starring Vivien Leigh and Kenneth More, is the initial Cinema- Scope production to bow at a first-run art house. Heading the Overseas Press Club delegation were its president, Louis P. Sochner, vice-presidents Ansel E. Talbert and Kathryn Cravens, and secretary-treasurer A. Wilfred May. In the picture at the right, crowds jam the Plaza Theatre, the initial first run art house in New York to equip for CinemaScope. Mrs. Spyros P. Skouras, wife of the 20th Century-Fox president, and Charles Ein- feld, vice-president of the company. Kathryn Cravens, a vice-president of the Overseas Press Club, which sponsored the event, and Ansel Talbert, noted for- eign correspondent. Shown at the premiere are, left to right: Sir Pierson Dixon, chief British delegate to the United Nations; Mrs. Spyros P. Skouras, Lady Dixon, Spyros P. Skouras, president of the 20th Century-Fox, and Mrs. and Mr. Edward S. Lomba, 20th Century-Fox managing director for Africa. Gregory Peck, star of the forthcoming CinemaScope production, "The Man in the Gray Flannel Suit," obliges Miss America, Lee Ann Merriwether, with an autograph. u*vt.) 8 Motion Picture Daily Thursday, October 13, 1955 Marking his debut as a producer, Samuel Goldwyn, Jr., has turned out a fascinating, off-beat western. Although comparisons with "High Noon" have become a little monotonous, and often without justification, such a comparison is the quickest and surest way to give a fair indication of the picture's quality and nature. The comparison with "High Noon" is dictated first of all by the centra] story line of the film, which deals with the ridding of a western town of some of its undesirable citizens by one man— and almost singlehandedly. In the second place, like the previous picture, this one uses its story to pose a moral question— though a different one. "Man with a Gun" asks if the achievements of a good end (driving evil elements from a com- munity) can ever be justified by reprehensible means (brute force). Fortunately this question is not worked out in terms of high-blown speeches but through a steadily engrossing story which snatches the at- tention of the audience immediately and never lets up until the explosive end. It begins at an appropriately leisurely pace, under the direction of Richard Wilson, as the citizens of Sheridan City, grown desperate over the abuses of a tyrannical landowner who has hired professional gunmen to enforce his own particular laws, decide to adopt the enemy's tactics. With some misgivings they hire a gunfighter (or "town tamer," as he is called) of their own. From that point the pace steadily gains momentum as the audience is prepared for the final showdown between the two protagonists. And when it comes it is a real humdinger— com- plete with a surprise twist that will not be revealed here. Aside from its clever plotting throughout, the script which was written by Wilson in collaboration with N. B. Stone, Jr., is notable for a whole gallery of intriguing character portraits, and Goldwyn, Jr., has gathered a cast to play them that looks hand-picked down to the smallest part. Robert Mitchum is the town tamer, a man who takes pleasure in his deadly job; Jan Sterling is his wife, who has run away from him because of his profession; Emile Meyer is the leading citizen who advocates hiring the gunfighter and then regrets it; Karen Sharpe is his daughter, who falls in love with the gunfighter; and John Lupton is her fiance, who wants to do the clean-up job all by himself. Also on hand— and very good, too— are Henry Hull, Barbara Lawrence, and Ted De Corsia. In one important respect, "Man with the Gun" deviates from the "High Noon" pattern. The leading character, the town tamer, never really captures the sympathy of the audience. Even though he is re- formed in the end (a completely unbelievable switch) he has been shown to be a cold-blooded, cruel individual with little respect for the feelings of others. In his performance Mitchum effectively accentuates the "cold- ness" of the character without being able to do much with the few flashes of "warmth." Its uninspired title notwithstanding, this is no picture to be sloughed off on the action market as "just another western." It is a great deal more than that and augurs for its beginner-producer a fine career. Running time, 83 minutes. General classification. Release date not set. National Pre-Selling A FULL color photo made on lo- tale of Rodgers and Hammer- stein's "Oklahoma!" dominates the front cover of "Etude" magazine's September issue. In the same issue is a cover story on the first motion picture made in the Todd-AO sys- tem. • The second installment of the Clark Gable story appears in the Oct. 18 issue of "Look." "The Tall Men," Gable's latest picture, had its New York premiere at Loew's State yes- terday. • A striking page ad on "Ulysses" appears in the October issue of "Seventeen." • M-G-M's "Trial" was selected for "Parents" magazine's Special Merit Medal for October. • "Summertime" will get consider- able assistance from a pictorial and text story on Rossano Brazzi, appear- ing in the Oct. 19 issue of "Parade." Brazzi, the male star of "Summer- time," has been signed by Universal- International for a three-year period, e Louella Parsons has made the fol- lowing selections for "Cosmopolitan's" October issue: Canj Grant's perform- ance in "To Catch a Thief," the best male performance of the month for October; "The Treasure of Pancho Villa," the best action picture; "Love Is a Many Speiulored Thing," the best production, and "The Night Holds Terror," the best suspense picture. © A very interesting chapter of Maurice Zolotow's "The Mystery of Marilyn Monroe" appeared in the Oct. 9 issue of "American Weekly." Miss Monroe's latest picture is ""The Seven Year Itch." • "Love Is a Many Splendored Thing," "The Last Command" and "The Tall Men" have been com- mended for adults in the October is- sue of "Good Housekeeping." • Louis Berg, motion picture editor of "This Week," devoted a full page in the O^'. 9 issue to ot'ention-com- pelling photos of Lor.a Turner in the ancient " t of fencing on the set of "Diana," her nex* release. e "Trial." scheduled to open at Radio City Music Hall tomorrow, is ad- vertised en the table of contents page in the October issue of "McCall's." • Columbia's Kim Novak is film- dom's representative on the cover of this wcjI's "Cue" as the entertain- ment m:'"9z:'ne reviews the season to come in all phases of the entertain- ment world. "Picnic," in which Miss Novak next will be seen, is chosen as one of the films to watch for in months ahead. WALTER HAAS REVIEW: Man With the Gun Goldwyn, Jr. — United Artists Report U.S. August Earnings in Mexico Special to THE DAILY MEXICO CITY, Oct. 6.-American mot'on pictures which were exhibited in Mexico City during August grossed $3,750,000, the City Treasury De- partment reported. M-G-M relea-es grosses $680,000, Columbia, $679,500, and . 20th Cen- tury-Fox film took in $560,000, the municipal agency disclosed. 'Bee' Set for Palace Columbia Pictures production of "Queen Bee" will have its New York opening at the RKO Palace Theatre here. Interstate Sets TV Distribution of 'Joan' Negotiations for the distribution of the "I Married Joan" television series between Business Management Corp. and Interstate Television Corp. have been completed, it was announced here yesterday by G. Ralph Branton, ITC president. The TV series comprising 98 one- half hour shows has already been sold by Business Management Corp. to KTTV, Los Angeles. In the dis- tribution negotiations, Business Man- agement Corp. was represented by the William Morris Agency and In- terstate, a subsidiary of Allied Artists Pictures Corp., was represented by Branton. World Series ( Continued from page 1 ) the contract expiring after the 1956 championships, the TNT head said. Closed circuit theatre television is making more progress in the indus- trial field than it is in the entertain- ment field, Halpern said. Halpern told some 75 members of the Variety Club about the success which TNT had in presenting the re- The Variety Club in New York City should have much more support from the motion picture industry here and larger turnouts at its meetings, as this area is the hub of the busi- ness, William J. German, Tent No. 35 chief barker, stated here on Tues- day. German expressed a hope that the local Variety Club will attain greater stature, support and membership within the near future. cent heavyweight title fight which grossed "close to $1,300,000 in 129 theatres." He said that the "average theatre's net receipts for the fight were about $10,000, of which half went to TNT." Halpern also dis- closed that his mobile units were available to exhibitors at a rental fee "of $200 to $400." Martin Levine, who is chairman of the 1956 Variety Club convention which will be held here at the Waldorf -Astoria Hotel next - May 9-12, said that some 1,600 to 1,700 Variety Club delegates will attend the annual conclave. Harold Klein in Charge Harold Klein, luncheon co-ordi- nator, conducted the luncheon. Seated on the da;'s were John Eric- son, star of Allied Artists "The Re- turn of Jack Slade," Mrs. Ericson, Levine, Gretchen Wyler, star of the legitimate play "Silk Stockings," Klein, Halpern, Tent No. 35 chief barker William J. German, Gen. Ed- ward P. Curtis, vice-president of Eastman Kodak Co., and Walter Langfeld, chairman of the board of Kodak A.G. in West Germany. Grainger Resigns (Continued from page 1) tract which would have expired next February. He relinquished that post when General Teleradio purchased J RFO Radio last July. Grainger will take a vacation and 3 announce his future plans after the first of the year, it was said. Grain- ger, before joining RKO in 1953, was ! executive vice-president and genera] j sales manager of Republic Pictures j Corp., a post he assumed in 1946. Previous to joining Republic, he was with Universal Pictures, Fox Film Corp., and Goldwyn Pictures Corp. In the realignment, Walter Bran- son has been named general sales manager of the company with Herbert H. Greenblatt remaining as domestic sales manager and Sidney Kramer tak- ing over as foreign sales manager. Branson previously had the title of worldwide sales manager of RKO Radio Pictures. ^OKLAHOMA!" Awes Broadway Indian chiefs from Okla- homa and Arizona help Richard Rodgers and Os- car Hammerstein, II, cele- brate the opening of "Ok- lahoma!" in TODD-AO at the Tuesday night pre- miere. They all stand on Oklahoma soil, transported to Broadway for the occa- sion. Agnes DeMille, director of the dance for the Rodgers and Ham- merstein "Oklahoma!", is greeted by Gov. Raymond Gary of Okla- homa, host at the premiere. The Audobon Girls Band led the parade of surreys "with the fringe on top" that thrilled Broadway prior to the "Oklahoma!" premiere. Television and newsreels cameras and a throng of celebrities brought a turnout of thousands to enjoy the excitement. Walter Winchell and Joe Di Maggio see "Oklahoma!" as guests of Gov. Gary of Oklahoma on Tuesday night at New York's Rivoli Theatre. Here are seen, left to right, J. K. Lazarus, Mrs. Martin Sweeny, Jr., daughter of George P. Skouras, president of Magna, distributor of "Oklahoma!" produced in TODD-AO; Mrs. Thomas Higgins of Los Angeles, Mr. and Mrs. Edward Topham, Jr., of San Francisco, and Harry K. McWilliams, assistant advertising director of Magna. Dr. and Mrs. Ralph E. Bunche arrive at Tuesday's premiere of "Oklahoma!". Mr. and Mrs. Ned Depinet, and Dick Dickson, theatre executive, on the right, attend "Okla- homa!" on the second of three big nights of celebration to see the public opening of the picture produced in TODD-AO. (Advt.) 10 Motion Picture Daily Thursday, October 13, 1955 M-G-M (Continued from page 1 ) MGM- Jonathan arrangement will be a motion picture version of "A Man Is Ten Feet Tall," the TV play by Aurthur which was presented on the Philco TV Playhouse on Oct. 2. Aurthur won last season's Sylvania Award for his TV play, "Man On a Mountain Top," and is the author bi a stage play, "A Very Special Baby," which will be produced on Broadway this season by Susskind. Susskind and Levy are executives ol Talent Associates, Ltd. Susskind, who will produce the pictures for MGM and Jonathan Pro- ductions, plans to film "A Man Is Ten Feet Tall" in New York. Jacon Resigns (Continued from page 1; reached by Jacon and I.F.E. so that he would be able to develop other plans which will be finalized before tne end of the year, he said. Jacon has served in various indus- try executive capacities and has had a diversified background in exhibition as well as domestic distribution. Since 1946, he has concentrated on the development of national sales and distribution for foreign produced and specialized product. The significant developments in television and their meaning . . . Every Monday in Television Today Right at the start of the week — through an inter- pretive new style of trade paper journalism — this concise report of the sig- nificant news and events keeps you posted quickly and easily. Television Joday Published every Mon- day in conjunction with Motion Picture Daily Television — Radio iivith Pinky Herman. Columbia S AGAINST a total of 65 NBC stations color-equipped in Octo- ber, 1954," Robert W. Sarnoff yesterday disclosed that "31 NBC-TV affiliates serving areas which include nearly half of all U. S. homes, are now originating their own color programs . . . and in addi- tion, 102 NBC outlets are equipped to rebroadcast color programs originated by the network . . . demand for color receivers should grow tremendously." . . . Jimmy Van Heusen and Sammy Cahn, both of whom have won Academy Awards in recent years for songs, have been signed to write the musical score for the forthcoming Paramount picture, "Pardners," starring Dean Martin and Jerry Lewis. It will be produced by Paul Jones, directed by Norman Taurog and penned by Sidney Sheldon. ft ft ft Tomorrow marks a double celebration for Burr Tillstrom, brilliant young Chicago-getter. Besides being his birthday, Burr's "Kukla, Fran & Ollie" ABCommsnces its ninth year in television. . . . Atlantic Television Corp. has acquired ihe American TV rights to Alfred Hitchcock's motion picture thriller, "Thirty-Nina Steps," starring Robert Donat and Madeleine Carroll, and will become part of the firm's '55- 56 telefilm package. . . . Janet de Gore, talented young stage and TV actress, planed out to Hollywood Friday to do the feminine lead on "Schlitz Playhouse of Stars" telefilm which goes into production this week at the Samuel Gold- wyn studios under the direction of Jus Addis. . . . Theresa Lotito, daughter of Louis A. Lotito, prexy of City Playhouses and managing director of the Martin Beck Theatre, will be married Saturday to Joseph Raf- fetto, Jr., an executive at Young & Rubicam. Burr Tillstrom ft ft ft CBSolons are so excited about the unusual film footage filmed "Inside Moscow" and just received at their New York headquarters, that they've made a prompt switch in the "You Are There" schedule for this coming Sunday (6:30-7:00 P.M. EDST). Instead of "Chamberlain at Munich," Richard C. Hottelet (CBS correspondent in Bonn, Germany) will be flown into Gotham to co-narrate with Walter Cronkite an exclusive telefilm, "Moscow Today," which pictures life behind the Iron Curtain with scenes including a large department store, automobile show, iour inside the Kremlin walls, Moscow's Central Market place, the Moscow subway, Moscow housing, Sunday in Gorki Park and the opening of Moscow's first night club. Should be an interesting half hour that Prudential Insurance Co. sends our way. TV producer John Irving Fields has signed songwriter Mabel Wayne to femcee a new music program in which amateur songwriters will be given the opportunity of presenting their songs. Meanwhile Mitchell Hamilburg is handling "The Mabel Wayne Story" for "Hollywood Treatment." . . . Nothing slow about TV jingleers. Cummings Produc- tions have already completed 26 new jingles for the 1956 Ruick which will start CBShilling Jackie Gleason's new sponsor next month. . . . Norman Katz, Associated Artists Productions' manager of foreign sales, is back in town after a seven-month business trip around the world setting up theatre and TV deals. ... It isn't that Steve Allen possesses a poor memory. Not at all. But what with rehearsals, interviews, last minute script changes, a bit of songwriting with Don (Yellow Rose of Texas) George, the bespectacled NBComic is apt to forget. So? So, Steve has a chance to acquire a well-trained memory when his guest Monday, October 24 is none other than Dr. Bruno Furst, director of the School of Memory and Concentration. ... In his suggested plan to the FCC for a revision of the 1952 television channel allocations Robert E. Kintner, president of ABC proposes "a minimum of at least three competitive TV stations in all but a few major markets thereby giving the public a more adequate and diversified selection of televi- sion programming and permit U H F stations to succeed in as many areas as is possible and preserve the potentiality of U H F for future growth." (Continued from page 1) planned as the greatest overall sales drive in our history will be under- lined by the zeal of every sales ex- ecutive, division and branch man- ager, salesman, office manager and booker in our far-flung organization as they strive to do honor to Jack Cohn, who has for many years been Columbia's head of world distribu- tion. We are confident that the hun- dreds of Columbians all over the world who will engage in this drive will carry out its motto: 'Let's make this the greatest year for the in- dustry's Number One Pioneer.' " Stars Will Tour Montague pointed out that as an initial move in the domestic section of the drive, five major personal ap- pearance tours are being conducted by stars of current Columbia features which are involved in the drive. He referred to the tours of Joan Craw- ford for "Queen Bee," Aldo Ray for "Three Stripes in the Sun," Betty Garrett for "My Sister Eileen" and 'the separate junkets of Allison Hayes and Joanne Woodward for "Count Three and Pray." Lending impetus to the interna- tional aspect of the world-wide com- petition will be Kastner's appearance at the first Far East sales meeting ol Columbia International which will convene in Manila on Oct. 29. Kastner is currently on a two-month tour of Far East offices during which he is emphasizing the importance of the Jack Cohn sales drive to Colum- bia personnel in that area. Kramer Named (Continued from page 1) er has had varied responsibilities. Starting in publicity in 1929, he moved to the print department the following year. Two years later he became assistant manager of the de- partment and in 1935 was appointed manager. Kramer in 1946 organized and be- came head of RKO's 16mm. division and was appointed assistant short subjects sales manager for the dis- tribution company. Four years later Kramer was named short subjects sales manager of RKO. In 1953, Kramer assumed the duties of general sales manager of RKO-Pathe, and earlier this year was named a member of the board of directors of the company. Kramer is a director and vice pres- ident, since 1942, of Cellofilm Corp., jointly owned by RKO Radio, Uni- versal and Paramount. Cellofilm is in the business of reclaiming scrap film and manufacturing nitrocellulose base lacquers. Kramer will continue in both capacities. 'Naked Sea' Dec. 7 "Naked Sea," feature-length first- person account of the daily adven- tures of men who fight the sea, will go into general release on Dec. 7, it was announced yesterday by Walter Branson, RKO's world-wide sales manager. In color, the feature was di- rected and produced by Allen Miner. 1 WHAT'S IN A NAME To people on four continents Danny Kaye is the name of a brilliant and talented comedian who makes them laugh. For others Danny Kaye is the messenger of light in a dark world. A dedicated man, he has travelled thousands of miles under the banner of UNICEF, to bring joy and happiness to underprivileged children ... to share with them the good things that are our American birthright ... to spread the demo- cratic credo. WHAT'S IN A NAME Joint Defense Appeal stands for decency, dignity and democracy. It is the name of the fund-raising arm of the American Jewish Committee and the Anti-Defamation League of B'nai B'rith — the oldest and largest community relations agencies in the world. Their programs, in essence, seek to bring full human rights to Americans of every faith and creed. WHAT'S IN A NAME The Human Relations Award is the name of the Industry's medallion for recognizing outstanding service in the cause of furthering human rights. It will be presented, for the first time, to Danny Kaye at a luncheon sponsored by Joint Defense Appeal on October 19th, begin- ning at 12 noon in the Waldorf-Astoria. You are cordially invited to attend and learn for yourself what you can do to help fight prejudice and discrimination ... to secure for your loved ones a life of decency and dignity . . . and to honor Danny Kaye for what he has done to put the Motion Picture Industry in the forefront of the fight for human rights. There will be no public solicitation of funds. William J* German, Chairman JDA Motion Picture Division Make Your Reservation Now. Call BRyant 9-7600, Ext. 84. You Will Be Happy That You Did. Drawing the teeth of the tiger The searing heat of the high-powered, long-throw, wide- screen projector is a tiger that could quickly ruin film. It could— but it doesn't. Because— today this tiger's teeth have been drawn. Reflection devices let light rays through, hold heat rays back; water-cooled gates and air jets give added protection. To help solve problems such as this, Kodak maintains the Eastman Technical Service for Motion Picture Film. Branches at strategic centers. Inquiries invited. Address: Motion Picture Film Department EASTMAN KODAK COMPANY, Rochester 4, N.Y. East Coast Division 342 Madison Avenue New York 17, N.Y. West Coast Division 6706 Santa Monica Blvd. Hollywood 38, California Midwest Division 1 37 North Wabash Avenue Chicago 2, Illinois II ~"h "•' MOTION PICTURE DAILY VOL. 78. NO. 73 NEW YORK. U.S.A.. FRIDAY. OCTOBER 14. 1955 TEN CENTS Youngsfeifl Reports Depinet May Be First for Defense U.A. to Invest $7,500,000 in Ad-Pub. in '56 Expenditures to Increase 25% for Promotion By LESTER DIXOFF Due to the "quality and size" of forthcoming product, United Artists will increase its advertising and pub- licity expenditures in 1956 by at least 25 per cent to a record com- panv high of S 7,'5 0 0,0 0 0, Max E. Young- stein, UA vice- president in charge of ad- vertising, pub- licity and ex- ploitation re- vealed here yesterday. Youngstein, w h o returned last weekend from a two-week jaunt through Eur- ( Continued on page 6 ) Max Youngstein Buena Vista's First Convention Oct. 24 The sales and exploitation forces of Buena Vista will start to gather next week for the company's first sales convention, to be held in Cali- fornia from Oct. 24 to Oct. 29. The principal sessions will be held at the Disney Studios in Burbank, with supplementary" sessions at the Beverly- Wilshire Hotel and an extended visit I Continued on page 10) Laskey Bros. Appeal To Supreme Court From THE D.AILY Bureau WASHINGTON, Oct. 13.-A mo- tion picture exhibitor suing major distributors and theatre circuits told the Supreme Court today that de- fendants in anti-trust cases have feized upon proceedings to disqualify exhibitor attorneys "as a new weapon to delay and defeat plaintiffs." The statement was made in an ap- ( Continued on page 10) Court Wont Name WB, Fox TV Firms Defendants in 16mm. Anti-Trust Suit By WILLIAM R. WEAVER LOS ANGELES, Oct. 13.— Drawing to a close his presentation of die gov- ernment's e\idence in its 16mm. anti-trust suit, Samuel Flatow, government counsel moved that the court make the recently-formed T.C.F. Productions, a subsidiary of 20th Century-Fox, and Warner Brothers Television Produc- tions, parties to the suit by naming them as defendants together with their respective parent corporations. The court denied the motion on the ground that such addition would de- lay progress, and is unnecessary in view of the fact that any verdict reached hy the court would be appli- cable to all. Flatow told the court that Brig. Gen. David Samoff, whose deposi- tion was taken several months ago, (Continued on page 6) RKO Pictures Net; Still Just Interest The operations of RKO Pictures Corp. for the three months ended Sept. 30, resulted in a net profit of 850,537. For the nine months ended Sept. 30, operations resulted in a net profit of 8150,811. Since March 31, 1954, when the corporation sold, with the approval of stockholders, all its assets, its holdings have consisted solely of cash, sub- stantially all of which is on time de- posits with banks. The profit figures set forth above represent the interest income on such time deposits less corporate expenses. Closer Collaboration Urged in Talent Field By SAMUEL D. BERNS HOLLYWOOD, Oct. 13. - A con- sensus of opinion was reached on "How to Best Use Available Talent for the Betterment of Production" at the Motion Picture Industry Council's first in a series of industry' forums at the Screen Directors' Guild Theatre here. The film creators round table ( Continued on page 6 ) Miner Explains His Product Program The techniques of combat photog- raphv which were learned during World War II were utilized in the making of the feature documentary "The Xaked Sea," according to pro- ducer-director Allen Miner, who dis- closed at the Hotel Algonquin here yesterday that RKO Radio Pictures will release his film on Dec. 7 do- mestically. Miner, who is president of Thea- tre Productions, Inc., said that his program for the future includes the making of one film, "The Black Sleep," for Schenck-Kock Productions, two pictures in conjunction with (Continued on page 10) May Meet Next Week Distribution Prepares to Act on Arbitration Plan The proposed industry arbitration system moved another step forward yesterday when distribution executives prepared to convene here shortly, possibly late next week, to officially take action on the draft. The date of the distribution meet- ing, it was learned, is being held up pending official notification from the various exhibitor organizations on their reactions to the project. The arbitration draft has already- been approved by the Independent Theatre Owners Association and die Theatre Owners of America. It was reported that the Metropolitan Mo- tion Picture Theatre Association and the Southern California Theatre Own- (Continued on page 10) In Congress Coyne to Tell Of Results of Tax Reduction will be rendered Will Appear Before House Group Hearing By MURRAY HOROWITZ An up-to-date report to Congress- men on the status of the industry since the Federal admission tax re- duction in 1954 today in Wash- ington by Rob- ert W. Coyne, special counsel for the Council of Motion Pic- ture Organiza- tions. Coyne made this known here yesterday be- fore departing for the Capitol to testify on the final day of House Ways and Means subcommittee hearings. COMPO's special counsel explained that the hearings will be confined to administrative and technical problems and not changes in basic rates of excise tax exemptions. For this rea- (Continued on page 10) Robert Coyne Dinner Committee Is Set by Pioneers Ned E. Depinet, general chairman of the 17th annual Showmanship Dinner of the Motion Picture Pio- neers, has announced the roster of 25-year film veterans who will com- prise the dinner committee for the Nov. 4 affair, which will honor Her- man Robbins, chairman of die board (Continued on page 10) Renew Rep.-20th Australian Pact Special to THE DAILY SYDNEY, Aus., Oct. 3 (By Air Mail). — Republic Pictures releasing agreement with 20th Century-Fox International here has been renewed for an indefinite period, according to (Continued on page 10) i i Motion Picture Daily Friday, October 14, 1955 Im [VI 101 IID l » ?! |tl il !r *! »)i :>) Ml (hi t; -it 1 Mi in ia 'S!i. IS DE .it it': !«■ St'! :«'! ... K 101 V n t 1 .1: St r II An tie in, ?/ PERSONAL MENTION ARTHUR M. LOEW, president of Loew's International, will leave here today for a month's visit to Europe. • David G. Arthur, head of the Fanchon & Marco-St. Louis Amuse- ment Co. booking department, has arrived in New York with his daugh- ter, Maureen, who is scheduled to sing on the Garry Moore television show today. • Joel Bezhaler of M-G-M's sales department became a grandfather when his daughter, Arline Shinbrot, gave birth to a girl, Ellen Sue, at Mainonides Hospital in Brooklyn, N. Y. • Kenneth MacKenna, M-G-M studio story head, arrived in New York from the Coast yesterday and will leave here tomorrow for England and France. • Lawrence Lipskin, in charge of public relations for Columbia Pic- tures International, left here yester- day for Manila. • William J. Heineman, United Artists vice-president in charge of distribution, is in Montana from New York. • Roy Brewer, manager of branch operations for Allied Artists, left here yesterday for Pittsburgh and Phila- delphia. • Alfred Katz, United Artists home office foreign department executive, will leave here today for a tour of the company's Latin America offices. • Frank J. Durkee, head of Durkee Enterprises of Baltimore, underwent surgery at the Union Memorial Hos- pital there this week. • Leo Jaffe, Columbia Pictures vice- president, will leave New York to- day for Europe. Hyman Zahl, British theatrical agent, left here yesterday for London via B.O.A.C. Monarch. • John Parker, producer, will re- turn to New York today from Holly- wood. • Alfred Hitchock arrived in New York yesterday from the Coast. James Wolf, British film director, left here yesterday for England. Grace Kelly will arrive in New York today from Ashville, N. C. Jerrold Executive Reports Closed Circuit TV Developed to Meet Needs in Almost Any Field The engineering techniques of closed circuit television have been developed so that systems can be devised to meet almost any needs, according to Max H. Kraus, manager of the system sales division of Jerrold Electronics Corp. of Philadelphia. Prices have been re- duced to the point that today it is possible to make an installation for between $1,000 to $5,000, as com- pared to previous prices of between $5,000 and $10,000, he added. Speaking before the American In- stitute of Electrical Engineers gen- eral meeting in Chicago, Kraus said that the time is now ripe for appli- cation of closed circuit television in many industrial and educational or-' ganizations, and the job of finding the markets now rests with the sales engineers. Vidicon Aided Greatly Until recently, Kraus said, eco- nomic factors ruled out mass usage of closed circuit television in many fields. However, the development of the Vidicon pickup tube and the subsequent introduction of Vidicon cameras selling for a fraction of the cost of studio type units have sub- stantially reduced the cost of closed circuit installations, Kraus stated. The second major advance in the field of closed circuit television pointed out by Kraus was the de- velopment of the flexible television distribution system. Slate Wedding for 'Dolls9 Bow Here A Times Square wedding to pro- mole interest in the benefit world premiere of "Guys and Dolls" at the Capitol on Nov. 3 is being planned by the Capitol Theatre. Contestants for the wedding, slated to be performed Oct. 26 at noon, have been invited to send photos of both parties and an accompanying short letter. Cash and gifts totaling more than $5,000 will be presented to the "Guy and Doll" selected. Cleve.'s 105th St. Theatre to Essicks CLEVELAND, Oct. 13.-The East 105th St. Theatre, formerly Keith's 105th St. Theatre, has been taken over by P. E. Essick, Ray Essick and Jack Essick, who plan to re-open it on Saturday. The house has been closed for the past month since Jerome Shinback and his associates severed their connection with it. 'Tender Tran* World Premiere in Detroit DETROIT, Oct. 13. - M-G-M's "The Tender Trap" will have its world premiere at the Adams Theatre here on Oct. 28. Plans are now be- ing made to break a number of na- tional tieups to coincide with the pre- release engagements of the picture which has been set to follow "Trial" at Radio City Music Hall in New York. Set Book Tie-up I.F.E. Releasing Corp. and West- minster Press have joined forces in a major tie-up promoting the Robert Donat color motion picture "Lease of Life" and the English novel "Nearer to Heaven," which was adapted from the screenplay. Special posters, news- paper advertising and a book jacket, all utilizing the key advertising art from the motion picture ads will be used by Westminster Press to promote the book and the film. Conn. Theatres Join Jimmy Fund Drive HARTFORD, Oct. 13.-Well over 100 Connecticut theatres are parti- cipating in the Jimmy Fund Cam- paign, according to co-chairmen, I. J. Hoffman, Connecticut Theatres, and Harry Feinstein, Stanley Warner Theatres. Proceeds are turned over to Chil- dren's Cancer Research Foundation. TV Play to MGM "The Return of Johnny Burro," a dramatic Western story recently seen on the "Robert Montgomery Presents" television show, has been purchased by M-G-M. Jules Schermer has been assigned to produce it as a motion picture. The TV play was adapted by Milton Gelman from the "Satur- day Evening Post" story "Outlaw's Partner," by John Cunningham. Three from Col. in Nov. Three films are on the November feature release schedule of Columbia Pictures: the Joan Crawford starrer, "Queen Bee," "Three Stripes in the Sun" and "Teenage Crime Wave." New NTS Branch DENVER, Oct. 13.-A new branch for National Theatre Supply is being established in Salt Lake City. Prior to settins? up the branch, Ray Miller, in the business nine years, was in Denver conferring with Joe Stone, branch manager, over details. Bernard L. Goodwin Is Elected President Of Du Mont Labs. Special to THE DAILY CLIFTON, N. J., Oct. 13. - The board of directors of the Du Mont Broadcasting Corp. elected Bernard L. Goodwin, an official of Paramount Pictures, president of the newly-cre- ated firm "spun off" by Du Mont Laboratories. Goodwin, also secretary of Du Mont Laboratories, is vice-president and general manager of the music- publishing subsidiaries of Paramount Pictures, and a vice-president of Para- mount TV Productions, Inc. At the same time, the board an- nounced plans to go into the radio broadcasting business while expand- ing its telecasting interests. Steps will be taken, it was stated, to acquire or establish as many television and radio stations in important markets of the country as the Federal Communica- tions Commission will approve. The company presently owns and oper- ates television stations WABD in New York and WTTG in Washington. The board, in addition, increased its number from eight to 10 and elect- ed Dr. Allen B. Du Mont as chair- company presently owns WABD in New York and WTTG in Washington. Board Enlarged Also an executive committee of five directors was established, comprising Paul Raibourn, as chairman, Dr. Du Mont, Armand Erpf, Goodwin and Cott. Raibourn also was named treasurer; Richard L. Geismer, Irving Singer, assistant treasurers; Arthur Israel, Jr., secretary, and Paul O'Friel, assistant secretary. Other directors of the new com- pany are: Barney Balaban, Para- mount Pictures president; Dr. Thomas T. Goldsmith, Jr., Stanley F. Patten, Percy M. Stewart, and Edwin Weisl.' also a Paramount director. Paramount Pictures has a substantial stock inter- est in Du Mont. Col. Preferred Dividend Columbia. Pictures Corp.'s board of directors at a meeting held on Tues- day, declared a quarterly dividend of $1.06« per share on the $4.25. cu- mulative preferred stock of the com- ,, nany, payable on Nov. 15, to stock- holders of record Nov. 1. M ill: M t\ III JO NEW YORK THEATRES! — SAD'O CITY MUSIC HALL Rockefeller Center TRIAL starring GLENN FORD - DOROTHY McGUIRE Athur Kennedy - John Hodiak - Katy Jurado AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor: Raymond Levy, Executive Publisher; Al Steen. News Editor; Herbert V. Fecke. Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building. Samuel D. Berns. Manager ; William R. Weaver, Editor, Telephone HOIlywood 7-214S, Chicago Bureau, 120 South LaSalla Street, Urben Farley, Advertising Representative. Telephone Financial 6-3074; Washington, J. A. Otten. National Press Club. Washington, D. C. ; London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup. Editor: William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company. Inc., 1270 Sixth Avenue. Rockefeller Center, New York 20. Telephone CTrcle 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President: Theo. T. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily. Motion Picture Almanac. Television Almanac, Fame. Entered as second- class matter Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10$. )[| •! II •; !>! I id • ■': '>! OR THE FIRST TIME! hundreds of theatres in J.Y. are cooperating with i great industry benefit. i vote of thanks to these vonderful exhibitors: UPTOWN MANHATTAN for, Broadway & 45th St. ipitol. 1639 Broadway iterion. Broadway & 45th St. iew's State. 1540 Broadway iramount. 1501 Broadway idio City Music Hall. 1260 Ave ot Americas <0 Palace, 1564 Broadway )xy. 50th St. & 7th Ave. ictoria, Broadway & 46th St. RANDT THEATRES ryant, 138 West 42nd St obe, 1555 Broadway fcayfair, 707 Seventh Ave. ew York, 1482 Broadway ffl 121 West 42nd St. alto, 1483 Broadway .INEMA CIRCUIT nco, 254 West 42nd St. arris, 226 West 42nd St. ew Amsterdam. 214 West 42nd St MANHATTAN 'RANDT THEATRES 'fie. B. Ave. B & Fifth St. eacon. 2124 Broadway idtown. 100th St. & Broadway orktown. 2409 Broadway \RECHER THEATRES arlem Apollo, 253 West 125th St. .deon. 256 West 145th St. laza, 42 East 58th St. 'enaissance. 2349 Seventh Ave. oosevelt, 2495 Seventh Ave. 8th St Playhouse, 1164 Third Ave OEW'S THEATRES oew's Commodore, 105 Second Ave. [.oew's Delancey. 142 Delancey St. oew's 83rd St., 2300 Broadway . .oew's Inwood, 132 Dyckman St. oew's Lexington. 571 Lexington Ave. ■ oew's Olympia. Broadway & 107th St. oew's 116th St.. 132 West 116th St. 1 '.oew's 175th St.. 4140 Broadway oew's Orpheum. Third Ave. & 86th St. ' .oew's Rio, 3837 Broadway oew's 72nd St.. 186 East 72nd St. oew's Sheridan, Seventh Ave. & 12th St. ! .oew's Victoria, 233 West 125th St. iKO THEATRES \MO New 23rd St.. 261 Eighth Ave ■ FIKO Regent, 1912 Seventh Ave. iKO Hamilton. 3560 Broadway llttKO 58th St.. 964 Third Ave. .IKO 86th St.. 1284 Lexington Ave. ItKO Coliseum. 4261 Broadway IKO Alhambra, 2110 Seventh Ave. iUGOFF & BECKER ,irt. 52 West Eighth St. ith St. Playhouse, 36 East Eighth St. ■ramercy. East 23rd St. & Lexington Ave. iutton. 205 East 57th St. iKOURAS THEATRES Academy of Music. 14th & 3rd Ave. j lemo, Broadway & 110th St. I'liverside, Broadway & 96th St. [ Ijviera, Broadway & 97th St. rRANS-LUX THEATRES ranyaux 85th St.. 1144 Madison Ave. ]'rans-Lux 52nd St., 586 Lexington Ave. rans-Lux Normandie, 110 West 57th St. NDEPENDENT THEATRES I ipollo. 126 Clinton St. I anal 31 Canal St. Lireenwich, 97 Manhattan Ave. |jptown, Broadway & 170th St. JO WNTOWN BROOKLYN Irooklyn Paramount, Flatbush & DeKalb ox, 40 Flatbush Ave. (.oew's Metropolitan, 392 Fulton St. IKO Albee. 7 DeKalb Ave. BROOKLYN CENTURY THEATRES ilbemarle. 973 Flatbush Ave. walon, 1720 Kings Highway .Iroadway, 912 Broadway Irook, Flatlands Ave. nr. Kings Hgway college. 1584 Flatbush Ave. :im, 1617 Ave. M Tarragut. 1401 Flatbush Ave. iSingsway. 946 Kings Highway [flarine, 1956 Flatbush Ave. flayfair, 920 Ave. U (lidwood, 1307 Ave. J lostrand. 2817 Nostrand Ave. f'atio. 574 Flatbush Ave. iialto, 1085 Flatbush Ave. VNTERBORO THEATRES t:anarsie. 9310 Ave. L Coliseum. 5205 Fourth Ave. I ortway, 6720 Ft. Hamilton Parkway llarbor. 9215 Fourth Ave, vllismet, 785 DeKalb Ave ,'ark, 4322 Fifth Ave. Ml, 4509 Eighth Ave. „;tate. 492 DeKalb Ave. :umner, 265 Sumner Ave. .OEW'S THEATRES .oew's Alpine, 6817 Fifth Ave. .oew's Bay Ridge, 72nd & Third Ave. .oew's Boro Park. New Utrecht & 51st .oew's Brevoort, 1274 Bedford Ave. .oew's Coney Island, 1301 Surf Ave. .Oew's 46th St., 451 New Utrecht Ave. .oew's Gates. 1340 Broadway .oew's Kameo. 530 Eastern Parkway .oew's Kings. 1029 Flatbush Ave. .oew's Oriental 1832— 86th St BLESS ALL THESE THEATRES! They've put trailers on their screens and cards in their lobbies to help sell tickets at their boxoffice, with all proceeds to the WILL ROGERS MEMORIAL HOSPITAL AND TB RESEARCH LABORATORIES, SARANAC LAKE, N. Y. THE BIG EVENT! WORLD PREMIERE BENEFIT THURSDAY • NOV. 3rd • 8:30 P. M. SAMUEL GOLDWYN'S Guys And Dolls MARLON BRANDO starring JEAN FRANK SIMMONS ' SINATRA VIVIAN BLAINE with ROBERT KEITH • STUBBY KAYE • B. S. PULLY • JOHNNY SILVER and THE GOLDWYN GIRLS Written for the Screen and Directed by JOSEPH L. MANKIEWICZ Music and Lyrics by FRANK LOESSER * Choreography by MICHAEL KIDD in CINEMASCOPE • Photographed in EASTMAN COLOR • Distributed by M-G-M TICKETS: $5, $10, $25, $100 [limited quantity) Tax Deductible BROOKLYN (Cont.) Loew's Pitkin, 1501 Pitkin Ave. Loew's Premier, 509 Sutter Ave. RANDFORCE THEATRES Alba, 750 Flushing Ave. Ambassador. 776 Saratoga Benson, 2007 86th St. Beverly, 111 Church St. Biltmore, 464 New Lots Ave. Carroll, 381 Utica Ave. Clinton, 595 Clinton Ave. Colonial. 1746 Broadway Commodore. 329 Broadway Congress. 1561 St. John's Place Culver, 4334— 18th Ave. Duffield, 249 Outfield St. Embassy, 3208 Fulton St. Highway. 283 Kings Highway Kinema, 2505 Pitkin Ave. Marcy, 302 Broadway Marlboro, 6817 Bay Parkway Messerole, 723 Manhattan Ave. Oasis, 63-57 Fresh- Pond Road Parthenon, 339 Wyckoff Ave. Rainbow. 142 Messerole St. Republic, 402 Keap St. Ridgewood. 55-37 Myrtle Ave. Savoy, 1515 Bedford Ave. Stadium. 102 Chester St. Stone, 389 Stone St. Supreme, 530 Livonia St. Walker, 6401 — 18th Ave. RKO THEATRES RKO Bushwick, B'way & Howard RKO Dyker, 525— 86th St. RKO Greenpoint. 825 Manhattan Ave. RKO Kenmore. 2101 Church Ave. RKO Madison, 54-30 Myrtle Ave. RKO Prospect. 327 Ninth St. RKO Tilyou, 1607 Surf Ave. RUGOFF & BECKER Avenue D, 4305 Aye. D Avenue U. 1602 Ave. U Granada, 2819 Church Ave. Oceana, 1029 Brighton Beach Ave. Sheepshead, 1722 Sheepshead Bay Rd Tuxedo. 3050 Ocean Parkway INDEPENDENT THEATRES DeLuxe, 2001 Bath Ave. Earl. 1114 Liberty Ave. Linden, 1260 Nostrand Ave. Rugby, 823 Utica Ave. Sanders, 188 Prospect Park West Senate, 7311 — 18th Ave. BRONX BRANDT THEATRES Dale, 189 West 231st St. INTERBORO THEATRES DeLuxe. 650 East Tremont Ave Dover, 1723 Boston Road Freeman, 1260 Southern Blvd. Vogue, 892 East Tremont Ave. J. J. THEATRES Ascot. 183rd 4 Grand Concourse Burnside, Burnside & Walton Aves. Earl, 161st St. & River Ave. Luxor, 170th & Grand Concourse LOEW'S THEATRES Loew's American, 1450 East Ave. Loew's Blvd., Southern Blvd. -West. Av. Loew's Fairmont. 708 East Tremont Av. Loew's Grand, Fordham Rd & Jerome Av. Loew's National, Bergen Ave. & 149th St Loew's 167th St., 46 East 167th St. loew's Paradise, 188th St. & Gr. Cncrse Loew's Post Road. 3475 Boston Road Loew's Spooner, 963 Southern Blvd. RKO THEATRES RKO Castle Hill, 1320 Castle Hill RKO Chester, 1936 Boston Road RKO Fordham, 215 East Fordham Road RKO Franklin, 887 Prospect Ave. RKO Marble Hill. 5626 Broadway RKO Royal, 423 Westchester Ave. SKOURAS THEATRES Crotona, 453 East Tremont Ave. David Marcus, Jerome & Gun Hill Road Park Plaza, University & Tremont Aves. Valentine, Fordham Rd & Valtine Av. INDEPENDENT THEATRES Laconia, 3942 White Plains Ave. Melba. 3428 Boston Road Wakefield, 4214 White Plains Ave. QUEENS BRANDT THEATRES Colony. 37-31 82nd St.. Jackson Hgts Earle, 73-07 37th Road, Jackson Hgts CENTURY THEATRES Bliss. 4417 Greenpoint Ave. Community. 215-32 Jamaica Ave. Meadows. Horace Harding Blvd. Plaza, 103-12 Roosevelt Ave. Prospect. 41-10 Main St. Queens, 219-36 Jamaica Ave. Sunnyside, 50-19 Roosevelt Ave. INTERBORO THEATRES Cambria, Linden Blvd. Elmwood. 57-02 Hoffman Drive Hobart, 51-05 31st Ave. Laurelton. 227-10 Merrick Road Linden, 114-46 Merrick Road Main Stieet. 141-50 72nd Drive Parsons, 78-23 Parsons Blvd. St Albans, 190-01 Central Ave. Trylon, 98-81 Queens Blvd. LOEW'S THEATRES Loew's Hillside. 90-29 Sutphin Blvd. Loew's Triboro, Steinway & 28th Av. Loew's Willard, Jamaica Ave. & 96th St. Loew's Valencia. 165-11 Jamaica Ave. RANDFORCE THEATRES Glenwood. 60-06 Myrtle Ave. Lefferts, 122-02 Liberty Ave. Maspeth, 69-20 Grand Ave. RKO THEATRES RKO Alden, Jamaica Ave £ 165lh St. RKO Columbia. 10-14 Beach 20th St RKO Keith's, 135-25 Northern Blvd RKO Richmond Hill, Hillside & 117th RKO Strand, 714 Beach 20th St. RUGOFF & BECKER Austin. Austin St. & Lefferts Blvd. SKOURAS THEATRES Astoria. Steinway & 30th Ave. Boulevard. No. Blvd.. 83rd St. Forest Hills, Cont'nt'l & Queens Blvd. Jackson, 82nd St. & Roosevelt Merrick. Jamaica & 163rd St. Midway, Queens Blvd. & Cont'nt'l Av. INDEPENDENT THEATRES College. 15-08 122nd St., College Pt. Drake, 589 Woodhaven Blvd.. Rego Pk. LONG ISLAND CENTURY THEATRES Argo, Elmont. Long Island Bellerose. Bellerose, Long Island Fantasy. Rockville Centie, Long Island Floral, 250 Jericho Tpk.. Floral Park Franklin, Franklin Square, Long Island Freeport. Freeport, Long Island Grove, Freeport, Long Island Huntington, Huntington, Long Island Lynbrook, Lynbrook. Long Island Shore, Huntington, Long Island Valley Stream. Valley Stream, L. I. SKOURAS THEATRES Calderone. Franklin & Columbia Ave. Hempstead. Long Island Beacon, Main St., Port Washington Cove, School St., Glen Cove Manhasset, Plandome Road, Manhasset Playhouse, Great Neck Rivoli, Main St.. Hempstead Squire, Middle Neck Road, Great Neck MOSS THEATRES Central, Cedarhurst, Long Island Malverne, Malverne. Long Island NEW JERSEY JERSEY CITY Loew's, Journal Sqaure Skouras State, Hudson Blvd. Stanley. Journal Square NEWARK Loew's State, 635 Broad St.. Newark RKO Proctor's, Market Street NORTH BERGEN Loew's Embassy. 73rd & Bergn'I'n Ave.. FORT LEE Lee Theatre STATEN ISLAND FABIAN THEATRES Ritz. 295 Richmond Ave , Pt Richmond St George, 3100 Hyatt St., St George Paramount, 560 Bay St., Stapleton WESTCHESTER BRANDT THEATRES Yonkers, Broadway & Vark St. LOEW'S THEATRES Loew's Mt. Vernon. Stevens Wilson PI. Loew's New Rochelle, Main St. Loew's White Plains. 134 Main St. RKO THEATRES RKO Proctor's, Mt. Vernon, New York RKO Proctor's, New Rochelle, New York RKO Keith's. White Plains. New York RKO Proctor's, Yonkers. New York SKOURAS THEATRES Bronxville, Bronxville. New York Victoria, Ossining, New York Capitol, Port Chester, New York The Story of The Petting Party" Murder Case! M-G-M presents TRIAL Starring GLENN FORD DOROTHY McGUIRE ARTHUR JOHN KATY KENNEDY • HODIAK * JURADO With RAFAEL CAMPOS • JUANO HERNANDEZ Written by DON M. MANKIEWICZ From His Harper's Prize Novel Directed by MARK ROBSON Produced by CHARLES SCHNEE ABOVE: 24-Sheet teaser TOPS "BLACKBOARD JUNGLE" IN DENVER AND CLEVELAND. GREAT IN HOUSTON. BIG EVERYWHERE. BOOK IT FAST TO CAPITALIZE ON M-G-M's GIANT NATIONAL CAMPAIGN! (At Press Time! Third Highest Gross in past 3 years in Minneapolis!) REACHING 207 MILLION MAGAZINE READERS! A costly campaign in national magazines includes a 2 -color page in Life, Look, Collier's; a page in Saturday Evening Post, Time, Parents', The Saturday Review, American Bar Association Journal and 9 leading fan magazines. Also M-G-M's famed "Picture-of-the-Month" column in Look, American, Good Housekeeping, Cosmopolitan, Collier's, McCall's, Parents', Redbook, Seventeen, True Story. Plus "Lion's Roar" column in Saturday Evening Post. BILLBOARDS ADD COUNTLESS MILLIONS MORE! M-G-M's startling teaser 24-sheets in Atlanta, Baltimore, Boston, Buffalo, Chicago, Dallas, Memphis, Nashville, New Haven, New Orleans, Oklahoma City, Omaha, Philadelphia, Portland, Ore., Richmond, St. Louis, Salt Lake City, San Francisco, Seattle. RECORD-BREAKING NEWSPAPER COVERAGE! Sock campaign, teasers and display nationwide. RADIO, TV ADD MILLIONS TO PENETRATION! Exciting radio spots and TV footage play important part in nationwide ticket- selling ! NATIONWIDE PUBLICITY GROWS GREATER DAILY! A natural for publicity and interviews. Screenings of picture for opinion- making personalities in journalism and law. Radio and TV appearances by Don M. Mankiewicz, author of the prize novel, Arthur Kennedy, one of the stars and Mark Robson, director. Plus long-distance interviews. (Available in Perspecta Stereophonic or 1-Channel Sound) 6 Motion Picture Daily Friday, October 14, 195, REVIEW: This Man Is Dangerous Fortune Features Dubbed in English, this French melodrama seems patterned in great measure after the fast-moving, hard- talking, cynical gangster dramas that came out of the U.S. film industry some years ago. Edward Constantino, a dead-ringer for Hollywood's John Ireland, is sought by police following escape from an American prison. Aboard a gambling vessel oft the French Rivi- era. Constantine rescues wealthy heiress Claude Borelli from interna- tional criminals, who seek to kidnap her. Later, Constantine is brought by Colette Dereal to a gang headed by Gregoire Asian, with latter also disclosing plans to kidnap Miss Bo- relli. The latter disappears, with Constantine picking up the trail in Paris. There he bumps into still an- other gang— this one has Jacqueline Pierreaux as boss— with Miss Borelli's projected kidnapping as its objective. In subsequent adventures, Con- stantine, true to the code of confi- dence men everywhere, plays both kidnapping gangs against each other, at the same time making an effort to protect Miss Borelli. Asian and his mob finally get the girl, and Constantine rushes to the rescue, tells Miss Borelli he is an FBI agent, and then proceeds to clean up the case. George Senamaut UA to Invest $7,500,000 16mm. Suit ( Continued ope, where he discussed the promo- tional aspects of UA product currently being readied, said that the company expects to increase its promotional field forces by at least six men dur- ing 1956. The UA executive presented the proposed company lineup of feature releases — betwen 40 to 48 films for 1956 — to UA representatives all around the world at the three UA sales conventions and on business trips to company offices. In 1955, United Artists will release 40 films on an average of between three and four per month. 'Progress' Meeting Slated Youngstein disclosed that "the top brass" at UA will shortly hold "a progress report conference" in which the company's goals, production and distribution deals for 1956 will be discussed. The UA financial invest- ment in motion picture production was $40,000,000 last June and will exceed that figure in 1956, it was learned. United Artists advertising and pub- licity expenditures in 1955 will be near or at die $6,000,000 mark, produced and Jean Sacha directed with an eye for the excitement angles. Running time, 81 minutes. Adult classification. from page 1 ) Youngstein said, "and will be ex- ceeded in 1956 by some 25 per cent because of the 'big' pictures which die company has set for distribution." Youngstein, who spent this past sum- mer in Hollywood assisting in the preparation of films, said that the 1956 line-up of UA's quality product includes such films as Robert Ros- sen's "Alexander, The Great," Shel- don Reynold-Robert Mitchum's "For- eign Intrigue," Hecht-Lancaster's "Trapeze," Norman Krasna's "The Ambassador's Daughter," Stanley Kramer's "The Pride and the Pas- sion," and a film which Anatole Lit- vak will make next Spring. The UA official said that initial promotional conferences on diese films were held while he was in Europe. HE SOLVED HIS SERVICE PROBLEM So can you 1 1 1 ALTEC A stroke of the pen on an ALTEC serv ice contract brought protection of performance and equipment investment to this wise showman. His satisfaction has since been expressed with a contract for additional theatres. You can solve your sound service problem today. Call your nearest ALTEC office, or write Altec Service Corporation, 161 Sixth Avenue. New York 13, N.Y. "Specialists in Motion Picture Sound" 161 SIXTH AVENUE, NEW YORK 13, II. Y. TESMA Answers Ryder on 'Profits' The Theatre Equipment and Supply Manufacturers Association, through its executive secretary, Mer- lin Lewis, this week levelled its guns at Loren Ryder, Paramount's techni- cal chief, for his remarks at the Society of Motion Picture and Tele- vision Engineers convention last week. Ryder had stated that "equipment manufacturers are trying to find ways of getting all of our profit all the time." Describing Ryder's statements as being "balderdash," Lewis, in a press statement, said: Says Producers Created Demand "Mr. Ryder forgets, and conven- iently, that equipment manufacturers did not originate the demand for the new equipment that he complains about, but that during the time when Mr. Ryder claims that more than $30 millions were spent for equipment, the theatre industry was hollering its collective head off for installations of the new equipment in their theatres, and that the manufacturers of lenses, sound and projection equipment, screens, etc., were working around the clock to supply the demand created not by the manufacturers but entirely by the producers.- . . . "It is true that some of our manu- facturers showed a good book profit on the equipment sales that Mr. Ryder deplores, but with present in- ventory written off at its actual value, some of our manufacturers might show a real loss, rather than a book profit. Calls Accusation Unjust "No manufacturer will make any theatrical equipment that he believes cannot pay its own way— and Mr. Ry- der must know that the equipment manufacturer makes only the kind of equipment for which there is a mar- ket—and a profit. The manufacturer does not create the market for new equipment, and therefore cannot be unjustly accused, as Mr. Ryder so lightly puts it, . . . of trying to get all of our profit all of the time." ( Continued from page 1 ) will not be called by the Government to testify in person. The defense was directed by Judgei Leon Yankwich to open presentation; of its case on Tuesday. The Govern- ment presented fewer than 10 wit- nesses, relying mainly on 495 exhibits comprising nearly 1,500 documents,, but the defense is expected to call ai great many more live witnesses, in eluding company presidents and other high ranking officials. Dismissal Denied At the close of today's presenta-l tion, defense counsel Homer I. Mit- chell and Macklin Fleming moved for dismissal, but the court denied the motion, ruling "a prima facie case may be shown to exist." Later th court added, "that is not a findin that a conspiracy exists" and addin "I draw no inference from the rec ord." The court granted the Governmen motion that all evidence admitted as! pertaining to any individual defend ant be admitted as applying to all. It is unofficially reported that Ne< E. Depinet may be the first witnes for the defense. Closer Collaboration ( Continued from page 1 ) consisting of representatives and headi of guilds, unions and other organiza- tions, expressed a need for closer col- laboration between producer, writer director, cameraman, art director anc film editor in the pre-productioi phase, more rehearsal time for acton and earlier employment of technica heads. Weekly Here Reported for Rogers Roy Rogers, number one westen star in Quigley Publications' Money Making Stars poll for more than < decade, will net in excess of $70,00( per week for his Madison Square Garden engagement, where he ij working under a contract guarantee ing him a minimum of $100,000 phi: a percentage over the stipulated fig ure. Attendance here necessitated gi\ ing three shows daily instead of th usual two. The Boston Garden, where hi opens on Wednesday, has reporte the largest advance ticket sale in it} history. Ens. W. V. Cronin Ensign W. Vaughn Cronin, U.S.N son of William Cronin, former assis tant to Frank C. Walker, head o Comerford Theatres, died Wednesday night at the U. S. Naval Hospital a St. Albans, N. Y. He was 24 year old and after graduation from th Naval Academy at Annapolis; Md. last year had been assigned to th- U.S. destroyer Power. Funeral services will be held a 11 A.M. Monday at St. Augustin Church, Larchmont, N. Y. THE MEN AND WON©* OF THE \NORlD-MDE COLUMBIA P/CrW?fs * PLEDGED TO MAKE TH.S THE GREATEST DR,V£ ,„ ^ IN HONOR OF OUR EXECUTIVE VICE-PRESIDENT IN CHARGE OF DISTRIBUTION. ..AND WE'RE LAUNCHING IT WITH THE BIGGEST PARTY ANY COMPANY EVER THREW FOR THE SHOWMEN OF AMERICA! {9 -count 'em SIMULTANEOUS IN - PERSON TOURS ACKING UP 4 GREAT ATTRACTIONS COAST-TO - COAST! BETTY GARRETT touring //? October 9th marks the kick-off in Columbus of Betty's mid-west and eastern tour covering Co- lumbus, Chicago, Albany, Boston, Cleveland, Minneapolis, St. Paul, Detroit, Toledo and Phila- delphia. JOANNE WOODWARD and ALLISON HAYES tourmq /^Person /or 2 separate tours will support this special attraction which is getting the Columbia saturation treatment in the Oklahoma, Atlanta, Kansas City and Indianapolis ter- ritories. Gets under way October 16. JOAN CRAWFORD touring irf-p£fc€ON /or The Queen of Showmanship herself will blanket the land from Portland to Miami, from Boston to Seattle. Starts Oct. 28. ALDO RAY touring /V? or ta<£©@ttC7 The Boston and New England territory will get Aldo in late October and early No- vember fresh from his national kick-off of "Three Stripes" on the. Perry Como show- case, October 22. 10 Motion Picture Daily Friday, October 14, 1955 PEOPLE Jack Granato and Manny Cassiano have been added to the staff of K & W Film Services. Granato will be chief cameraman and Cassiano will supervise optical layouts and spe- cial camera effects for the theatrical, industrial and TV departments. Herbert F. Berg has been appoint- ed production control manager of the Technical Products Division of Allen B. Du Mont Laboratories, succeeding Morris Harris, who has been named resident counsel for Du Mont. n John Beall has been named chief engineer for Evergreen Theatres' Ore- gon and Washington houses. Henry W. Fancher, owner of the State Theatre in Ft. Lauderdale, Fla., has taken over the Bidge Theatre in Sebring, Fla. M. C. Moore, former owner of theatres in Jacksonville, Fla., is the new owner of the Coosa Theatre in Gadsden, Ala. Pioneers' Committee Buena Vista ( Continued of National Screen Service, as "Pioneer of the Year." Committee of 34 The committee consists of: J. W. Alicoate, Bichard W. Altschuler, Bobert Benjamin, Harry Brandt, Wal- ter Branson, George F. Dembow, Sam Dembow, Jr., Jay Emanuel, Alan Freedman, William C. Gehring, William J. German, Abel Green, Ed- ward L. Hyman, Benjamin Kalmen- son, Harry M. Kalmine, Marvin Kirsch, Mrs. Chick Lewis, Edward Morey, John J. O'Connor, Eugene D. Picker, Martin Quigley, Charles M. Beagan, Phil Beisman, Elmer Bhoden, from page 1 ) Sam Binzler, Samuel Bosen, Sol A. Schwartz, Ben Shlyen, George P. Skouras, Morton Sunshine, Harry J. Takiff, Joseph Vogel, Mo Wax and Geo. Weltner. Titled 'Mister Bobbins' While the company of entertainers being assembled by Morton Sunshine, chairman of the Entertainment Com- mittee, is not as yet complete, it is reported that a cast of stars of stage, screen and television will highlight the evening's festivities, in a pro- duction titled "Mister Bobbins," a show based on the career of 1955's Pioneer. Arbitration {Continued from page 1) ers Association, the other two exhi- bition groups taking part in the formulating of a set of rules and reg- ulations for the industry, will also give approval of the draft. The distribution executives at the member companies of the Motion Pic- ture Association are expected to ap- prove the draft also. The draft was drawn up by Adolph Schimel of Universal Pictures and Herman Levy, general counsel for TOA, in consulta- tion with a joint exhibition-distribu- tion sub-committee. JAIVI "Hi fromNWarner Bros, in CinemaScoPE: andWarnerColor also starring NATALIE WOOD with SAL MINEO • JIM BACKUS . ANN DORAN • COREY ALLEN ■ WILLIAM HOPPER Screen Play by STEWART STERN • Produced by DAVID WEISBART • Directed by NICHOLAS RAY Warner Bros', trade showings Oct. 20th ALBANY 20th Century-Fox Screening Room 1052 8«oy. • 8:00 P.M. ATLANTA 20th Century-Fox Screening Room 197 Wolton St. N.W. ■ 2:00 P.M. BOSTON 20th Century-Fox Screening Room llSBwoy • 2:00P.M. BUFFALO Motion Pill Operotori Hull 498 Pearl St. • 8 00 P M. CHARLOTTE 20th Century-Fox Screening Room 308 S. Church St. • 2 00 P.M. CHICAGO Worner Screening Room 1307 So WaboitiA»e. " 1:30 P.M. CINCINNATI RKO Paloce Th Screening Room 12 E . 6lh SI • 8 00 PM CLEVELAND 20th Century-Fox Screening Room 2219 Poyne Ave. • 2 00 P.M. DALLAS 20th Century-Fox Screening Room 1803 Wood St • 10 00 AM DENVER Ogden Theatre 2 00 P.M. DES MOINES 20th Century-Fox Screening Room 1300 High St. • 12 4S P M DETROIT 20th Century-Fox Screening Room 2211 CossAve. • 2 00 P.M. INDIANAPOLIS 20lh Century-Fox Screening Room 326 No. Illinois SI. ■ 1:00 P.M. JACKSONVILLE Florida Theatre Bldg. Sc. Rm. 128 E.Forsyth St. • 2:00 P.M. KANSAS CITY 20th Century-Fox Screening Room 1720 Wyandotte St. • 1:30 P.M. LOS ANGELES 20th Century-Fox Screening Room 1620 W 20th St. • 2 00 P.M. MEMPHIS 20th Century-Fox Screening Room 1SI Vonce Axe. • 3 00 P.M. MILWAUKEE Worner Theolre Screening Room 212 W.Wisconsin Ave. • 2 00 P.M. MINNEAPOLIS 20th Century-Fox Screening Room 1015 Currie Ave. North • 2 00 P.M. NEW HAVEN Worner Theatre Projection Room 70 College St ■ 1 30 P M NEW ORLEANS 20th Century-Fox Screening Room 200 S Liberty St. • 2 00 P M. NEW YORK Home Office 321 W. 44lhSl. • 2 15 P.M. OKLAHOMA 20th Century-Fox Screening Room 10 North lee St. • 10 00 A M. OMAHA 20lh Century-Fox Screening Room 1 502 Davenport St. • 1 30 P.M. PHILADELPHIA Universal Screening Room 251 No. 13th St. • 2:00 P.M. PITTSBURGH RKO Screening Room 1811 Blvd ol Allies ■ 130 P.M. PORTLAND Star Sc. Rm. 925 N.W. 19th Ave. • 2 00 P.M. SALT LAKE CITY 20lh Century-Fox Screening Room 316 East 1st South • 1 00 P.M. SAN FRANCISCO Republic Screening Room 221 Golden Gale Ave. • 1:30 P.M. SEATTLE Venetian Theatre 15th Ave. t E. Pine St. • 2 P.M. ST. LOUIS S'renco Scceening Room 3143 Olive St. ' 1:00 P.M. WASHINGTON Warner Theatre Building 13th S E Sts. N W. • 10:30 A.M. Coyne ( Continued from page 1 ) son, he said he does not plan to make representations for future tax reduc- tions or possible elimination of the tax. Welcomes Questions Coyne explained, nevertheless, that he will be open for questioning and will respond to queries dealing with his sentiments on possible additional tax reduction or elimination. His planned testimony, however, Coyne stated, will deal with the effects the reduction had on exhibition and the industry in general. The amount of monies flowing back to the U. S. Treasury in the form of income taxes following the excise tax reductions also will be explored by Coyne, he added. Laskey Bros. ( Continued from page 1 ) peal filed by Laskey Brothers of West Virginia, Inc., and Arnold Malkan, attorney for Laskey. They asked the high court to overturn a Second Cir- cuit Court of Appeals ruling disquali- fying Malkan and his firm as attor- neys for Laskey in an anti-trust suit against 10 distributors and a dozen major circuits. They also said the distributors had notified them they would appeal to the high court a Circuit Court ruling permitting Mal- kan to represent the plaintiff in a second, similar suit charging violation of the anti-trust laws. Previous Cases Cited Appealing to the high court, Laskey and Malkan said the case pre- sented the question of whether an attorney may be enjoined from repre- senting a party which his former firm represented, solely because of the disqualification of the attorney's for- mer partner. They argued that pre- vious cases penalized only the attor- ney who had worked earlier for a defendant, but that the present case penalizes any attorney who might be associated with such a man. "There is no possible justification," the high court was told, "for depriving a party of the counsel of his choice when such counsel possesses no potential for illegitimate harm." ( Continued from page 1 ) to Disneyland has been included in the agenda. During the convention, the Buena Vista program of releases for 1955- 1956 will be outlined for the com- pany's sales force, with screenings of footage from forthcoming pictures an important feature of the sessions. It is expected that the program of re- leases for the coming year will be the largest since the company was formed as the releasing arm of the Disney organization a little over two years ago. Miner Explains ( Continued from page 1 ) Bobert Mitchum's production organ- ization, a one-shot directorial chore for television's "Medic" and another TV film for "The Passing Parade." The independent producer-director said that he recently finished "Ghost Town" for United Artists release. He said that he owns two properties, one a story about whaling in the Azores, and the other, "The Bide Back" which he hopes to be able to make with Mitchum. Worked Without Scenario Enthusiastic about his BKO re- lease, Miner said that he made the picture while on a tuna fishing ex- pedition at which time he shot some 9,000 feet of 16mm. color film and captured the necessary special sounds with a tape recorder. "I didn't use a scenario at all in making 'The Naked,' " Miner said, adding that everything in the final 70-minute, 7,000 foot, 35mm. motion picture is "a combat film about men against the sea." Miner said that the picture is scored with harmonica and guitar music, the theme being made into an album, "The Ballad of the Naked Sea" by Capitol Becords. The nar- ration is by Gerald Schnitzer with William Conrad doing the writing, Miner said. He reported that the negative cost "was under $100,000." Australian Pact ( Continued from page 1 ) Vic Green, Bepublic representative for Australia and New Zealand. The initial distribution pact be- tween the companies was signed five years ago. The new agreement was negotiated by Ernest Turnbull, of Hoyts Theatres; Sydney Albright, managing director of 20th-Fox, and Green. The pact was signed in New York by Murray Silverstone on be- half of 20th-Fox International and by Bichard Altschuler for Bepublic. Jeffrey Harden to MGM HOLLYWOOD, Oct. 13. - Jeffrey Hayden, one of television's youngest directors but a veteran of the younger medium, has been signed by M-G-M to a long term contract as a director. His work for TV included directorial assignments on "Omnibus," Max Liebman programs and the Philco Television Playhouse. He is the hus- band of Eva Marie Saint, TV and film actress. Society Leaders Pay $30 a Seat far TODD-AO "OKLAHOMA!9 aad Lave It ONE of the season's most fashionable audi- ences packed the Rivoli Theatre on Wednes- day for the third night of the World Premiere of Rodgers and Hammerstein's "Oklahoma!" produced in the new motion picture process, Todd-AO. Seats sold for $50. Frederick M. Warburg, chairman of the finance committee of Magna Theatre Corporation; Mrs. William Langley (Jane Pickens), William C. Langley and Mrs. Warburg, president of the Vocational Advisory Service, the sponsoring organization of Wednesday's benefit performance of "Oklahoma!" Mr. and Mrs. Edmund C. Byrne of Rye, N. Y., arrive at the Rivoli Theatre in a surrey. The Rivoli Theatre as the crowd gathered to see the "400" audience assemble for the third if the special World Premiere performance of Rodgers and Hammerstein's "Oklahoma!" in .he new TODD-AO process. Former Lt. Governor of New York, Hon. Charles Poletti, and Mrs. Poletti arrive to enjoy "Oklahoma!" and TODD-AO. Ir. and Mrs. Paul Felix Warburg re among notables at the "Okla- oma!" society premiere. Mrs. and Mr John W. Hanes and Mrs. and Mr. Elliott Clark at third debut of Rodgers and Hammerstein's "Oklahoma!" in the sensational new TODD-AO process. Mrs. David Gamble and Henry C. Brunie are among the fortunate ticket holders for "Oklahoma!" (Advt.) 12 Motion Picture Daily Friday, October 14, 1955 REVIEW: Patron Gets Bopped; Theatre Has to Pay Special to THE DAILY SPOKANE, Wash., Oct. 13. - Just because a man took another man's wife to the Orpheum here and the irate husband bopped his rival in the theatre, the Spokane Amusement Co., operator of the house, had to pay the injured fellow the sum of $1,900, under a court decision. The assaulted fellow, who claimed that the theatre did not give him the proper protec- tion, insisted that he thought his woman companion had been di- vorced. Start Five Pictures; 35 in Production HOLLYWOOD, Oct. 13.-With rive new pictures starting this week, and five others being completed, the total number of pictures in work re- mained at 35. Started were: "The Come On," Superscope ( Allied Artists ) ; "The Peacemaker," Hal R. Makelim Pro- ductions, and "Fire Maidens of Space," Saturn Films, Inc., (Inde- pendent); "The Broken Star," Bel- Air Productions, and "Huk," Pan Pacific Pictures. (United Artists). Completed were: "The Eddy Duchin Story," CinemaScope, Tech- nicolor ( Columbia ) ; "The Proud and Profane," Vista Vision (Paramount); "Comanche," Carl Krueger Company, CinemaScope, Eastman color ( United Artists); "Gun Shy," and "Pillars of the Sky," CinemaScope, U-I. Quentin Durward M-G-M — CinemaScope 'Brunettes' Here Oct. 29 United Artists' "Gentlemen Marry Brunettes," will have its New York premiere on Saturday, Oct. 29 at the Mayfair Theatre. The producer-director team of Pandro S. Berman and Richard Thorpe which turned out such CinemaScope spectacles as "Ivanhoe" and "Knights of the Round Table" have set actor Robert Taylor in another story about knighthood and chivalry, "Quentin Durward," a film which also offers theatre goers much excitement, action, romance and colorful scenes. This story bristles with intrigue and combat, and is also warm and appealing within a romantic frame in which Taylor, a Scottish nobleman, sets off for France to inspect financially, physically and mentally the future wife of his uncle. The screenplay for the CinemaScope and Eastman color attraction by Robert Ardrey was fashioned purely as popular entertainment and, as such, does not pretend to be historically factual. Naturally, Taylor's role overshadows all others and he does competently with it. Kay Ken- dall portrays the romantic interest capably and beautifully, and Robert Morley, a veteran British player, turns in a smooth, forceful performance as King Louis XI who seeks to keep France united. Taylor is given a mission by his aged Scottish uncle; he is to ascer- tain whether his young, future wife will be of comfort to him. A first meeting between Taylor and Miss Kendall ignites a spark which flames into full love and eventual marriage. Miss Kendall proclaims her inde- pendence to the French liege who desires her to enter into the unwished- for marriage and does not know that the handsome, dashing Taylor is the nephew of her prospective husband. Swordplay, acrobatics and hand-to-hand combat should well keep patrons entranced as the film tells its story of a man, instilled with the art of chivalry and knight- hood, who is thrust into a situation where the opponents accom- plish their means with underhand methods and the newly-introduced gunpowder. Taylor, in the end, learns of his uncle's death and Miss Kendall is allowed to marry the man of her choice, bringing the film to a happy conclusion. Others contributing heavily to this entertaining film are George Cole, Marius Goring, Alec Clunes and Duncan Lamont. The film was pro- duced in Great Britain with Christopher Challis handling the photo- graphic direction capably. Running time, 101 minutes. General classification. For release in October. LESTER DINOFF Newest, quietest, most luxurious long-range airliners in the world . . . TWMs SUPER- CONSTELLATIONS NON STOP COAST TO COAST •k Luxurious "Starlight Lounge " -k Richly decorated cabins k Gourmet meals •k Complete beverage service Here's a combination of unmatched luxury and outstanding speed never before possible— TWA's Super-G Constellation! This great new luxury service is yours non-stop between New York and Los Angeles or San Francisco, and between many other key cities in the U.S. See your TWA travel agent or call TWA, Trans World Airlines. Fly the finest TENT TALK Variety Club News CLEVELAND. - Jack Silverhorne is completing his second term as chief barker of the Variety Club. A general membership meeting will take place on Oct. 29 for the election of new officers. A DENVER. - Variety Tent No. 37 has contracted for more than $12,000 worth of furnishings that will be in- stalled in its new clubrooms in the Cosmopolitan Hotel, with the open- ing date scheduled around Nov. 15. The club has been homeless since a fire about three years ago. A MINNEAPOLIS.— Annual election of directors of the Variety Club of the Northwest has been postponed one week to Monday, Nov. 14, be- cause of the Variety International convention, LeRoy Miller, chief barker, announced at the club's first fall meeting in the Hotel Nicollet. Guest speaker at the dinner meet- ing was Bob Hall, former vaudeville star and a charter member of Tent No. 1, Pittsburgh, who is now public relations director of the Pfeifer Brew- ing Co. of Detroit. iilii A HOUSTON. - Variety Club Boys Club, along with underprivileged boys sponsored by Optimist, Lions and Salesmanship Clubs, will profit from the annual Bill Williams Capon Dinner, to be held here next Tuesday in the Coliseum. Williams pays the dinner check and all proceeds from the dinner and auction go to the boys. Last year the profit was $87,000. It is expected to be $100,000 this yearj^ Thelma Hughes is handling ticket sales from the Variety Club. A ALBANY.— The Variety Club here will "need as much manpower as it can possibly get" to swing the "very ambitious project" in leasing new rooms at the Sheraton-Ten Eyck Hotel. This was declared by prop- erty master Lewis A. Sumberg in a letter suggesting that "Each Barker consider himself a member of the membership committee and solicit and obtain new members." Sumberg disclosed that 18 associate members have already been signed by an eight man committee, of which Gene Teper is chairman. The goal is a minimum of 75. -am Iky mi (am Ml h mpi art fin I lv II Ml i TRANS WORLD AIRLINES v x a mumomm ■• armna- »mt» Jack Levin in Dallas Jack M. Levin, president of Certi- fied Reports, has arrived in Dallas for a three-day conference with his Southern and South Central Divi sions. Conferences will continue in In- dianapolis, Detroit and Pittsburgh. They will be concluded -in" Boston with Certified's Eastern and New England divisions. N larti ■enii \b. ittei " ii ilorl »ai Bin MOTION PICTURE DAILY VOL. 78. NO. 74 NEW YORK, U. S. A., MONDAY, OCTOBER 17, 1955 TEN CENTS EDITORIAL. Exhibition and Product Supply Ry Sherwin Kane I HE proposed "mothballing" of the Exhibitors Film Financial Group until "reasonable" con- litions for participation by divorced circuits have been conceded by the Department of Justice is one more n a long succession of examples of ;he difficulty of attempting to ob- :ain production financing from ex- libition. EFFG officials, in making the an- nouncement concerning their or- ganization, did not spell out what ;hey considered the "reasonable" ;onditions for which they would vant Justice Department endorse- ment to be. i That, however, does not seem too mportant because the Justice De- partment has had the matter of livorced circuit participation in EFFG under consideration for near- ly a year and, in that time, has ndicated pretty clearly the kind of jperation to which it would have no serious objection. There is not likely to be a change n the Department's viewpoint now. NTor would it be likely to hold much significance if there were, because Dfficials of several divorced theatre companies have stated privately that their companies have no plan to participate in film financing ac- tivities even should the Justice De- partment clear the way for it. • EFFG was formed to aid in les- sening the product shortage which las plagued exhibitors for the past several years. i At the Theatre Owners of Amer- ica convention in Los Angeles, it ivas apparent that not even TOA eaders are in agreement on whether jr not a serious product shortage still exists. In the convention keynote ad- Iress by Mitchell Wolfson the shortage of product was mentioned is an exhibitor problem which re- mains to be solved. 1 In the report on EFFG made to he convention by Samuel Pinanski (Ccmtinued on page 2) Television Today IN THIS ISSUE PAGE 7 *" A member of the staff wonders out loud why it apparently is felt necessary to locate the stories told on Television in such geographical vacuums as "Centerville, U. S. A." He thinks it's wrong — and says why. * Passing in Review — The Showmakers — Who's Where — Spotlighting the News: what's going on in Television and who is making it go on receive pointed, objective attention. Cites Need of Gearing Product Continued Growth of Foreign Market Forecast by RKO s Walter Branson Continued growth in the foreign market was forecast here at the weekend by Walter Branson, world-wide sales manager of RKO Radio Pictures. Branson said the growing position of the foreign market had been matched - . by the in- creased con- cern of the studios to turn out pictures which have an inter national flavor. In his d i s c u s s i ons with executives of the new m a n a g ement group, topped by General Teleradio pres- ident Thomas F. O'Neil and RKO Radio Pictures president Daniel T. O'Shea, Branson said the need for gearing product to (Continued on page 2) Rube Shor to 'NameNames 9 From THE DAILY Bureau CHICAGO, Oct. 16.-Rube Shor, president of Allied States Association, will "name names" and seek to sift the truth "from the current blasts of hot air" when he makes the keynote speech at the Allied annual conven- tion here next month. The announce- ment that Shor would make the cur- tain-raising address was released at the weekend by Jack Kirsch, conven- tion chairman. Shor, it was stated here, already has indicated that while his speech (Continued on page 2) Hutner to New Post With 20th-Fox In an effort to streamline the effi- ciency of the publicity-advertising- exploitation department as it now exists in the motion picture industry, Charles Einfeld, vice-president of 20th Century-Fox, has announced the appointment of Meyer Hutner to the position of account executive in (Continued on page 11) Walter Branson Beggs, Economist, to Open 16mm. Defense By WILLIAM R. WEAVER LOS ANGELES, Oct. 16.-Kenneth Beggs, an economist in charge of the research department at Stanford Uni- versity, will be the first defense wit- ness to be placed on the stand Tues- day in the government's 16mm. anti- trust suit, it was disclosed here on Friday by Robert G. Rifkind, defense attorney. His testimony may consume (Continued on page 11) Coyne's Statement Credits Cut in Tax for Saving Many Theatres Compo Counsel Report Barred by House Unit By J. A. OTTEN WASHINGTON, Oct. 16. - The 1954 admissions tax reduction has been partially effective in saving many theatres from closing, Robert W. Coyne, special counsel to the Council of Motion Picture Organiza- tions, told the Forand subcommittee of the House Ways and Means Com- mittee. Coyne's statement was made in an exchange with members of the sub- committee, which did not allow the COMPO special counsel to deliver his prepared statement on the effects of the admission tax reduction. He was told at Friday's hearing to bring his prepared report before the full Ways and Means Committee some time next year. Subcommittee members pointed out (Continued on page 11) Report 'Oklahoma!' Advance Sales Top $100,000 on Orders An advance sale of a "little over $100,000" has been chalked up by "Oklahoma!" at the Rivoli here, Magna Theatre Corp. disclosed at the weekend. The $100,000 figure was registered as of last Thursday matinee, the first public performance of the Rodgers and Hammerstein Todd-AO produc- tion, Nicholas J. Matsoukas, publicity (Continued on page 11) UA Opening New Exchange in N.O. Special to THE DAILY NEW ORLEANS, Oct. 16.-A new United Artists exchange building in New Orleans, constructed to accom- modate the company's expanded sales activity, will be officially opened here on Tuesday in a ceremony attended by UA home office executives, field (Continued on page 11) 2 Motion Picture Daily Monday, October 17, 195! PERSONAL MENTION SAMUEL SCHNEIDER, Warner Brothers vice-president, and Mrs. Schneider left New York by plane at the weekend on a trip to company offices in London, Rome, Paris and Amsterdam. • Edward L. Hyman, American Broadcasting-Paramount Theatres vice-president, and Bernard Levy, Ins assistant, have returned to New York from Salt Lake City. • Walter Reade, Jr., president of Walter Reade Theatres, who arrived in San Francisco on Friday from Los Angeles, will leave the Bay City today with Mrs. Reade for Las Vegas. • Martin Scher, of the United Art- ists home office foreign department, is the father of a son born to Mrs. Scher at Maimonides Hospital, Brooklyn. • William B. Zoellner, M-G-M short subject and newsreel sales man- ager, will arrive in Des Moines today from Omaha. • Leonard Moseley, film critic of the "London Daily Express," arrived in New York from London over the weekend via B.O.A.C. • Charles J. Feldman, Universal Pictures vice-president and general sales manager, will return to New York today from the Coast. • W. W. Spencer, M-G-M studio manager, has returned to the Coast from New York. • Russell Hayden, producer, will leave here today for the Coast. Feldun to Germany As UA Sales Chief The appointment of Leon Feldun as United Artists' general sales man- ager in Germany, with headquarters in Frankfurt, was announced by vice- president Arnold Picher. Feldun has been a member of UA's foreign executive staff at the home office for the past year. Prior to that he was the company's manager in Puerto Rico for two years. Feldun joined United Artists in 1952 after 14 years with MGM's for- eign organization, in which he served as sales supervisor of several countries in the Middle East, as well as in In- dia, Pakistan, Burma and Ceylon. He leaves New York by plane to- day to assume his new post in Ger- many. Editorial ( Continued from page 1 ) the existence of EFFG during the past year was credited with having spurred producers into increasing their output, with the result that the product shortage has been ma- terially eased. It is a fact that more product is available today than two years ago, whether as a result of exhibitor efforts to bring new production into being, or merely the fruition of the normal plans of producers; we think every exhibitor is qualified to judge for himself. It may be noted in passing, how- ever, that the Allied States' ap- proved Makelim Plan which did not even ask for financial advances from exhibitors, had difficulties aplenty getting off the ground, and finally did so only recently by vir- tue of Hal Makelim's personal financing. By the same procedure he might have advanced the start of his project by more than a year, completely bypassing exhibitor par- ticipation. Why is it that exhibitors will spend months decrying a "product shortage" yet withhold support from every attempted move to re- lieve the "shortage?" Is it just that exhibition today lacks the adventurous, determined spirit and willingness to take a gamble that made a success of the old First National company? Or is it that exhibition, perhaps even while denying it, realizes that in today's market and at today's costs, production actually is shoul- dering a gamble that exhibition is unwilling to assume, even partially and temporarily? Only exhibition can supply the answer. Until it does, few pro- ducers are likely to be impressed by the transparent motions which ex- hibition makes in the direction of itself becoming a supplier of film. Rhoden, Orear Made Commonwealth V-Ps KANSAS CITY, Oct. 16. - E. C. Rhoden, Jr., and Richard H. Orear have been made vice-presidents of Commonwealth Theatres, H. E. Jam- eyson, chairman of the board, has announced. Rhoden has been assistant to Rob- ert Shelton, president, and will as- sume the latter's duties while Shelton is recuperating from a serious illness. Orear, a veteran of the Common- wealth organization, will assist Rho- den in general administration. Urge 20th Holders To Exchange Stock Old stockholders of 20th Century-Fox Film Corp. were notified that Dec. 1 is the final date for the exchange of the old common stock for those of the new film company and of Na- tional Theatres in a letter to stock- holders issued here at the weekend by Donald H. Henderson, treasurer and secretary. This exchange and the final ex- change date was provided for under the reorganization plan to separate the Fox theatre business from the pic- ture producing and distributor busi- Branson (Continued from page 1) the foreign market was emphasized. In the past, with the frequent man- agement shifts at RKO, the foreign market has been a sustaining influ- ence, Branson indicated. Branson, comparing the attitude of film companies to the foreign market currently against the sentiment years ago, said it was now felt that the foreign field was an integrated part of a film company's operation, not an adjunct to it, and there really is only one market; that is, the world market. Wide Screen Popular Abroad Speaking about trends in the for- eign field, Branson said there was an apparent shift to wide-screen pro- jection. He cited the experience of his company over the past year with Superscope pictures, prints of which also were and are available for con- ventional projection. RKO's experi- ence, he continued, shows a constant diminishing in the demand for con- ventional prints as more and more theatres abroad equip for wide-screen projection. Once foreign exhibitors do equip, he added, they seek the anamorphic wide-screen print. Regarding the healthy trend in business abroad, Branson added that the currency remittance situation in major countries is "very liquid." reservations were "extraordinarily high." Rube Shor ( Continued from page 1 ) will be broad in scope, he will give special attention to film prices and selling policies as well as exhibitor- distributor relations. The Allied president has registered his disturbance over the alleged re- fusal of film companies to grant sub- stantial relief and TOA's attitude since the visits to film company sales heads were completed. With the convention less than a month off, Kirsch said that advance . . . NEWS ROUNDUP End First Cinerama Run "This Is Cinerama" will end it| run at the Warner Hollywood Theatr in Hollywood on Nov. 13, beatin; the long-run engagement of the pic- ture at the Warner Theatre in Nev York where it played for 122 week and three days. The initial Cineram film at the Warner Hollywood aljj< ready has run 136 weeks and wil be followed by "Cinerama Holiday. i.HrJ] repf di'. i Fox-ites to Show Art The 20th Century-Fox Famil Club will open its second annual arji exhibit today. This year the categorE; of photography will be included. Th display will be exhibited througl|rial Nov. 16. ■ Support 'Toys for Tots' St. Louis and St. Louis Countl theatres are cooperating with th' Pm Better Films Council of Greater St Louis, the Board of Religious Or ganizations and the United State Marine Corps in the annual "Toy for Tots" motion picture theatr^ matinees. On Saturday, Nov. 19, an\ child who brings a toy to the Boarc of Religious Organizations for dis tribution to needy children at Christ mas will be admitted free. L)i» M in? Issues Award Bulletins Ernie Emerling, ad-publicity di rector of Loew's Theatres, has inau gurated a series of bulletins to theatr managers and publicists, which wil highlight circuit activities on th Audience Awards poll. Bulletins wil; serve as an exchange of ideas anc newspaper articles. 'Velvet Swing' Press Preview Tonight 20th Century-Fox's CinemaScop production, "The Girl in the Red Vel vet Swing," will have a "gala" pres preview this evening at New York' Roxy Theatre before an audience o celebrities and leading figures draw from many walks of life. The advance showing of the roi^ mantic drama starring Ray MillancL Joan Collins and Farley Grangeij preceding by two days Wednesday official opening of the Charle Brackett production, is the latest i: a series of Hollywood-styled preview staged by the company in : weeks. fed i» Sta are nev I. in* menl oh h k Sill;;! Kent ent c for i for t presii br tecre It oh 1 11 Col Sta 1 ft MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Stecn, News Editor; Herbert V. Feckc Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145 Chicago Bureau, 120 South LaSalle Street, t.'rben Farley, Advertising Representative, Telephone Financial 6-3074; Washington, J. A. O'tten, National Press Club. Washington, D. C. London Bureau, 4 Golden Square, Hope Williams Burn up, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motio: Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270_Sixth Avenue, Rockefeller "Center, New York 20, Telephone Clrcl 7-3100. Gable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-Presi " dent; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy it Vice-President; Leo J. Brady, Secretary. Other Quigley Publications; Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year a a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1988, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10(t Mel '.fill ; to Melvi Monday. October 17, 1955 Motion Picture Daily people Edith Lynch has resigned as maga- ine contact with RKO studios in iollywood to become exclusive press epresentative for Jane Russell. Miss ,ynch will work jointly with Russ- ield Corp. and Hughes Productions. Mil ^e ' M. Clay Adams has been appointed fe^nanager of the new film productions >peration department at CBS Televi- ion. Henceforth, all operations hav- ing to do with the production of mo- ion pictures for the network will be liverted to this department. ill Mrs. Paul Ames, New York so- aiii.'ialite, has agreed to serve with Gus ranSyssell as co-chairman of the ticket committee for the Will Rogers Memo- ial Hospital world premiere benefit )f "Guys and Dolls" at the Capitol Theatre here, Nov. 3. Bill Warner has joined the NBC jFilm Division as a sales representa- ive. Warner was with Ziv TV Pro- Or|igrams for the past four years, prior which he managed radio station ksVC, Richfield, Utah. :nr: Harry' and VV Bow At the Paris Here Alfred Hitchcock's "The Trouble With Harry," in VistaVision and Technicolor, had its New York pre- miere last night at the Paris Theatre. Starred in this Paramount release ire John Forsythe and Hollywood newcomer Shirley MacLaine. Hitchcock attended the opening with press, television and radio leople. Sunday's premiere marked :he debut of the Paris Theatre's newly installed screen and projection equip- ment designed for the presentation if VistaVision. Dpi ! Frank Sinatra Forms Kent Productions HOLLYWOOD, Oct. 16. -Frank sinatra has completed formation of *!'JCent Productions, Inc., an independ- jnt company which will produce films or motion pictures and eventually Wf':or television. Sinatra will serve as president of Kent Productions with rlenry Sanicola, vice-president and :ecretary-treasurer. Kent Productions' initial picture, 'Johnny Concho," will begin shooting 1 1 1 Nov. 28. It will be released by tij'Jnited Artists. m r,ole Joins Gold Stan M. Cole, formerly president >f the Cole Organization, has joined Ae\ Gold Productions, Inc., as ex- •cutivc director of the industrial ilms division, it was announced by vlelvin L. Gold, president. Newsreel Monopoly Terminated New Regime in Argentina Promises Reforms But Few Have Materialized By NATALIO BRUSKI BUENOS AIRES, Oct. 12 (By Air Mail). -Film circles here have found some of die policies adopted by the new governmental department heads definitely disappointing and the feeling persists that some of the decisions made are not conducive to the res- toration of free enterprise in the film business in Argentina. American distributors have not yet obtained any more exhibition permits despite the fact that at the outset it was announced that all the films on hand here would be authorized for exhibition. The assurance has been given that the necessary author- ization will be granted momentarily, but actually nothing has happened. Pact Renewal Awaited Insofar as importation of new films is concerned, it is almost certain that there will be no decisions until the Cereijo-Johnson agreement is re- newed. It expired a few weeks be- fore the revolution. American earnings will continue frozen here as the country's financial position does not permit currency conversion. Also, it has been officially announced that the domestic film and theatre industry will continue under the extensive protection and rigid controls which have applied hereto- fore. This includes the required ex- hibition of Argentine films and the establishment of release dates cor- responding to local productions. However, it has been announced that die newsreel monopoly will be terminated and the field will be opened to all comers. Johnston Letters Taken Possessions of Raul A. Apold, for- mer press secretary who controlled the entertainment board, were searched by police and among them were reported to be letters from Eric Johnston, president of the Motion Picture Association of America, the contents of which have not been made public. The ban on pictures imposed for political or ideological reasons has been lifted. Most of the present difficulty, it is felt, stems from the same people who for 12 years have controlled the board and from diose who are strug- gling to retain powers and privileges to which they are accustomed. Publicists Mark 15th Anniversary at Ball The Screen Publicists Guild (Dis- trict 65) marked its 15th anniversary by staging its annual Movie Page Ball on Friday evening at the Hotel Pierre here. The 1955 Guild's Ball was attended by advertising, publicity and ex- ploitation personnel from the major film companies. SPG represents the publicists at 20th Century-Fox, War- ner Brothers, Columbia Pictures, Uni- versal-International and United Art- ists. It's Carnation Day In Columbia Offices Those carnations that are being sported in the lapels of Columbia Pictures personnel today are a salute to vice-president Jack Cohn and the signal that the Jack Cohn sales drive is under way. Every division man- ager, branch manager, salesman, of- fice manager and booker in the 33 exchanges is wearing one. The flowers were supplied by the home office in respect to Cohn's daily habit of wearing a floral decoration. 8 Companies Sign New Pacts With H-63 Eight film companies have com- pleted negotiations and signed two- year labor contracts, retroactive to Sept. 1, with the Home Office Em- ployees Union, Local H-63, IATSE, according to Russell M. Moss, H-63 executive vice-president. The new contracts, which cover "white collar" employees at Univer- sal, Warner Brothers, Columbia, 20th Century-Fox, RKO Radio Pictures, Music Publishing Holding Co., Pre- cision Film Labs and Pathe Labs, provide for $4 to $7 general weekly increases plus a similar hike in job minimums, three weeks' vacation after 15 years, and severance pay up to 12 weeks, plus other benefits. Moss revealed that under the Co- lumbia and Warner contracts, the film companies will establish a Blue Cross hospitalization plan which will cover employees and their dependents, with the companies paying 25 per cent of the cost. Paramount Publicists Sign H-63 also settled the Paramount publicists' contract, Moss said. Under that agreement some 27 advertising, publicity and exploitation personnel at the Paramount home office received a flat $10 increase across the board and the vacation period was extended to three weeks for 15-year employees. Moss, in discussing the negotia- tions, said that talks are almost com- pleted at Republic, Consolidated and Paramount Newsreel. He said that the union has met with some ob- stacles with Stanley Warner Corp. and RKO Theatres and that contract talks will shortly open at United Artists and Loew's. Commenting on the H-63 plan to organize the field men employed by the film companies, Moss said that he hopes to file with the National Labor Relations Board for an election. Drive-in Wins Ramp Depreciation Right For Tax Purposes From THE DAILY Bureau WASHINGTON, Oct. 16.-The In. ternal Revenue Service here has ap- parently overruled a district director who made a tax ruling that would have been disastrous for drive-in the- atres. Construction costs of drive-in ramps have always been held depreciable for tax purposes. Recently, however, the New England district director ruled, in the case of a Maine drive-in, that this depreciation could not be al- lowed, holding that there was no con- struction or improvement involved. However, on the protest of the exhibi- tor, he agreed to forward the matter to Washington headquarters for a higher ruling. Allied States Association general counsel Abram F. Myers, notified of the dispute, made strong representa- tions at the Internal Revenue Service here. Now, apparently, the Washing- ton headquarters has overruled the district director, for the exhibitor has been notified that depreciation will be allowed, as previously. Upholds Film Section Of NARTB TV Code Television HOLLYWOOD, Oct. Today.. 16. -Harold P. See, chairman of the film committee of the National Associa- tion of Radio and Television Broad- casters, and manager of KRON-TV, San Francisco, has voiced a plea to distributors of films for television and to station film directors to insist up- on the observance of die film section of the TV code of the NARTB. See made his statement as a pref- ace to the first Western conference of the National Association of Tele- vision Film Directors here. The national conference of the Na- tional Association of Television Film Directors will be held late in the coming spring in Chicago, at which time film directors and distributors will attempt to arrive at solutions to current problems on re-runs, sales techniques and buying attitudes. Film Editors Judge Year's Best Nov, 15 HOLLYWOOD, Oct. 16. - The American Cinema Editors will hold their second annual Critics' Award event for best film editing of the year on Nov. 15, in the Beverly Hil- ton Hotel. The A.C.E. membership will vote to nominate the five best edited mo- tion pictures and television shows, after which the critics will vote the winner in each category. Fox Projectionist Dies BOSTON, Oct. 16,-Clarence Hast- ings, projectionist of the 20th-Fox screening room, died at Faulkner Hospital, West Roxbury, Mass. Accidentally she discovered the Mml) shocking truth about her husband! 20th Century-Fox cordiallj invites you to trade showings of 'The View From Pompey's Head/ the picture we regard as one oj the most important ever to com^ out of our studios Hamilton Basso's current best- seller about today's South presents star-making performances by the brillianl new personalities Dana Wyntei and Richard Egan, and the meteoric Cameron MitchelL r think I go walking on the beach for the 1 exercise?" "The View From Pompey'a Head" has been produced] directed and written for thd screen by Philip Dunne, whd wrote such magnificent motion pictures as "The Robe" anq I "David and Bathsheba.' It is a milestone in motion picture entertainment] Prepare your emotion* for its nerv( shattering impact Stiff on the nation's best-seller lists one solid year after publication! 20fh CENTURY -FOX's starring RICHARD EGAN DANA WYNTER CAMERON MITCHELL with Sidney Blackmer * Marjorie Rambeau Dorothy Patrick Davis * From the Novel by Hamilton Basso Produced, Directed and Written for the Screen by PHILIP DUNNE INC. THE ORGANIZATION OF INDUSTRY VETERANS WITH 25 VEARS OR MORE OF SERVICE TAKE PRIDE IN ANNOUNCING THEIR STAR-STUDDED 17th ANNUAL SHOWMANSHIP DINNER An extravaganza off top entertainment Pioneers! Rush your reservation now to: Motion Picture Pioneers, 729 Seventh Avenue, New York City. MEMBERSHIP IN THE MOTION PICTURE PIONEERS IS OPEN TO THOSE HAVING 25 YEARS OR MORE IN EXHIBITION, PRODUCTION, DISTRIBUTION OR LABORATORY THROUGH APPLICATION TO THE ORGANIZATION AT 729 SEVENTH AVENUE, NEW YORK CITY leiev'ision Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News Color in the Air >► Robert W. Sarnoff, executive vice-president of NBC, has an- nounced that 31 NBC-TV affiliates, serving areas which include nearly half of all U.S. homes, now are originating- their own color pro- grams. In addition 102 NBC out- lets are said to be equipped to re- broadcast color programs origi- nated by the network. With the industry's color-casting output up more than 600 per cent over last Fall, Mr. Sarnoff predicts, perhaps not so wistfully, that "the demand for color receivers should grow tremendously." NBC, incidentally, is planning a series of 13 special colorcasts from various parts of the country this Fall to run as in- serts on "Today," "Home" and "Howdy Doody." Fully Sold ► The American Broadcasting Company announces that its late entry in the Sunday night televi- sion sweepstakes, its Famous Film Festival, last week added three participating sponsors and now is sold out through November 20. Nine participations are available each week, making a total of 54 sold for the six-week period. Overseas TV ► The first telecast "to be beamed from a foreign country to the United States across a body of water," with the emanation and BOOM HOLLYWOOD: The extent of the largesse which television has brought to the motion picture studios here may be gauged by some facts and fig- ures released by the Walt Disney studios last week. Within the past two years total personnel has jumped from 640 to 1,375; a new sound stage and several special effects buildings have been erected; and the number of directors has risen from 12 to 17. With a total of 126 hours of TV film entertain- ment coming up for the 1955- 56 season, the studio claims to have outdistanced all other TV film makers in actual footage filmed. pickup "sustained, intentional and controlled," is the goal of NBC-TV for its "Wide Wide World" No- vember 13 when a portion of the program will originate from Ha- vana. Producer Norman Frank announced last week that success- ful tests had been made October 5 wherein those sustained, inten- tional and controlled pictures were transmitted across 230 miles of ocean with just one intermediary, an airplane flying at 11,000 feet. Testing Ground ► The proposal that a defunct television station in Allentown, Pa., become a test-tube demonstra- tion of toll TV is not without virtue. Since the station is not in business, to restore it to operation would not necessarily make the rich any richer or the poor any poorer. The Allentown-Bethleham- Easton area also is a place apart from the metropolitan area of either New York or Philadelphia, yet a strangely metropolitan area itself. The area offers a good cross section of the listening public, with borders of three states in a com- pact pattern. More Dealers ► The number of retail establish- ments handling radio and/or tele- vision receivers has increased by approximately three per cent in the past fiscal year and by over 15 per cent since mid-1952, the Radio- Electronics-Television Manufactur- ers Association reports. As of July 1 this year, there were 110,200 re- tail radio-TV dealers, compared with 107,100 in 1954 and 95,400 in September 1952. The Score ► Cunningham & Walsh, which has been studying TV habits in New Brunswick, N. J., reports that as a result of the World Series colorcasts, 11 major dealers in that town sold a total of five color sets, two to bars and three to private parties. Time Capsule ► All of NBC-TV's filmed "Con- versations with Elder Wise Men" have been interesting and signifi- cant. Now they have one coming up that should find its way into a time capsule. It's a conversation with Herbert Hoover, elder states- man extraordinary, and originally conceived within the 30-minute framework of the "Conversations" program. However, Mr. Hoover proved such an articulate and in- teresting subject that producer David Englander announced last week that instead of cutting the film, shot last Summer, it shall in- stead be run as a 60-minute special event November 6. More Room ► If current NBC plans work out, there soon will be enough room on its various "color spread" spectac- ulars, its "Wide Wide World" pro- grams, its "Matinee Theatre" and its "Project 20" documentaries to accommodate all types and sizes of advertisers. As an example, it has announced that its "color spread" shows are combining the "concepts of the spectacular and 'magazine' shows" to allow smaller advertisers to use the impact of the 90-minute evening programs and the larger advertisers to spread their effort for seasonal and cumulative effect. More Closed Circuit ► Max H. Kraus, of the Jerrold Electronics Corporation, which is fighting toll television over the air- waves in favor of the closed circuit kind, predicted in Chicago recently the widespread use of closed cir- cuit TV in industry and business as a result of recent developments which have reduced installation and operating costs. Installations which previously would have cost from $5,000 to $9,000 now cost be- tween $1,000 and $5,000, he said. In passing, he also touched on the "many untapped uses" of two-way TV. Additions ► The Long Lines Department of American Telephone and Telegraph Company announces the addition of two more television stations to its nationwide network facilities. They are WDBJ-TV, Roanoke, Va., and WHTN, Huntington, W. Va., and they bring the number of sta- tions on the network to 377 and the number of cities served to 248. TV Appeal ► If politicians everywhere follow the advice of Vice-President Rich- ard M. Nixon the television audi- ence will be "treated" to an in- creasing number of carefully pre- pared "informal" programs fea- turing candidates for public office. Mr. Nixon, who probably owes his high position to his skillful TV appearance September 23, 1952, thinks many hours should be spent to get the right "off-the-cuff" effeot and create an illusion of intimacy. In Our View THE Television medium still has one vast, practi- cally unexplored area wide open before it. Prac- tically virgin is the field of public service lying in front of the television industry. The developing techniques of the medium make even more valuable to the commonweal the service which television can and should offer. In the recent trial by water which struck so large an area of the Northeast in the flood period television did yeoman service in warning, appraising, urging and in the final emergency, stimulating the collection of food, clothing and money to aid the sufferers. Other areas of assistance of similar nature must be zealously sought and pursued intelli- gently and selflessly by the industry of television if it justif y the position of confidence in which the American public has placed it. News programs of consequence and significance, in the imparting of general information, the valuable service which may be rendered the public generally by certain program series which may carry a message of import into the home, and the whole opportunity- studded area of education, wherein the first real steps have yet to be taken, are but a sampling of the service potential. It must not be neglected by a responsible industry. 7 Television Today Monday, October 17, 1955 Passing in Review THEY'RE GIVING AWAY $100,000 on NBC-TV, but the premiere of Louis G. Cowan's "The Big Surprise" last Saturday night did not, according to the poll people, outdraw its CBS-TV rival, "Beat the Clock." It just may be that television quiz shows are getting more complicated than contract bridge. NBC-TV's George Gobel returned the same Saturday night, burdened, unfortunately, with mother trouble. Mr. Gobel does not need an Oedipus complex to be funny. An hour later Jackie Gleason's Ralph Kramden also was suffering from mother (-in-law) problems on CBS-TV. Both ladies are excess baggage. Last Sunday was a beautiful, balmy day in most of the nation, and worse luck for the premiere of CBS-TV's "Omnibus" and its literate, if necessarily foreshortened summary of the Renaissance, as well as NBC-TV's predictions for "1976." What may turn out to have been one of the best performances of the season was delivered by Phyllis Thaxter on CBS-TV Wednesday night in the U. S. Steel produc- tion of "Obsession," under the excellent direction of Sidney Lumet. Also: SHOW BIZ, NBC -TV, P/i Hour, 7:30 P.M., EDT, October 8, 1955. Live, compatible color, from Hol- lywood. For Sunbeam, U. S. Rub- ber, Maybelline. Ostensibly an adaptation of that monumental work of history by Abel Green and the late Joe Laurie, Jr., "Show Biz" turned out to be a fairly ordinary 90-minute revue, including stars and (with one or two exceptions) acts which might be seen on any variety show of less sociological importance. It was, however, a pleasant formal- even if it didn't evoke any great feeling for the past. Bert Lahr and Buster Keaton contributed a couple of nostalgic blackouts, while the rest of the performers, no matter what vintage were their costumes. were strictly 1955. This was espe- cially true in the case of dynamic Eartha Kitt, who took Eddie Cantor's old comedy number, "Whoopee," and made it into a sexy blues. Others in the large and competent cast included Groucho Marx, Rosemary Clooney, Dennis Day, Art Linkletter, Dennis Day and Beatrice Kay. Ernest D. Glucksman was producer. GOODYEAR PLAYHOUSE, "The Expendable House," NBC -TV, 1 Hour, 9 P.M., EDT, October 9, 1955. Live. For Goodyear. Reginald Rose, one of television's top writers, had an off night in his "Expendable House" script which kicked off the new Goodyear-Alcoa Sunday night drama series (with Alcoa in for the departing Philco). There was about this tale, dealing with a G.I. who "finds" himself during an A-bomb test, that feeling so often evident in better-than- average TV drama: 'it might have been a truly superior script if the writer just had had more time. Still it must be admitted that there is an excitement about an only so-so "live" presentation, such as this, that is seldom found in better filmed drama. John Cassavetes, as the troubled G.I., provided much of the excitement here with the kind of honest and sensitive per- formance for which he now is known. In support were Glenda Farrell, as his unknowingly shrew- ish mother, and Paul Hartman as his ineffectual father. Dan Petrie's direction succeeded in bridging some of the script's awkward mo- ments and in creating suspense. THE MARTHA RAYE SHOW. NBC-TV, 1 Hour, 8 P.M., EDT. Tuesday, October 11, 1955. Live. For Sunbeam Electric. The redoubtable Martha Raye, whose humor is about as broad as her mouth, returns to the TV screen once again in the type of show with which her undoubted audience is quite familiar. With Miss Raye it's^ a case of liking or not, but definitely, and this open- ing show is about par. She had as her initial guests Rocky Graziano, boxer turned boxer, and Douglas Fairbanks, Jr., who seemed some- what out of his element. Motion Picture Daily YOU'LL NEVER GET RICH. CBS- TV, V2 Hour. 8:30 P.M., EDT, Oc- tober 11, 1955. Film. For Amena. That excellent comic, Phil Sil- vers, herein is Sergeant Bilko, the top sergeant who never overlooked a good bet — or a bad one, and whose comedy talent proves its high quality once again. This series, which began a couple of weeks ago, is fast, lively and high- ly amusing situation comedy, cen- tering about the life of Sgt. Bilko and his platoon on the army post. Good comedy, well handled. WHERE WERE YOU, ABC-TV, >/2 Hour, 10:30 P.M., EDT, Tuesday, October 11, 1955. On Film. For Webster Cigars. There is a possibly intriguing formula here, with Ken Murray as host, producer and deliverer of commercials. A specific date is cited, in this instance May 18, 1953, and the screen reels off nota- ble news events connected with the period, and vague background fig- ure. Eventually is pictured the man and event, in this case Capt. Joseph McConnell, first triple jet ace, and the day in Korea when he scored his distinction. A final scene is a recorded interview with the officer, done shortly before his death in 1954. The unhappy part of this particular item, and let's hope it is not standard, are the un- funny jokes by Murray, with here the utter bad taste of humor in- jected into such a serious subject. The idea, however, is not bad. COMMERCIALS ON THE SPOT Continued activity on production of new commercial spots, to freshen the advertising appeals for a variety of products, includes the following: At ACADEMY PICTURES U. S. Steel Products (BBDO) California Wines (Roy S.Durstine) Revlon Cosmetics (Norman, Craig & Kummel) Royal Gelatin (Ted Bates) Ford Motors (J.Walter Thompson) La Palina Cigars (Norman, Craig & Kummel) Instant Sanka Coffee (Y & R) Rheingold Beer (Foote, Cone & B elding) Delco Batteries (Campbell-Ewald) Gulf pride (Y & R) At ATV FILM PRODUCTIONS Crisco (Compton) Chase & Sanborn Coffee (Compton) Royal Gelatin (Ted Bates) Crosley TV Sets (Compton) Blue Bonnett Margarine (Ted Bates) Drene Shampoo (Compton) At GEO. BLAKE ENTERPRISES Gaines Dog Meal ( Benton & Boles) Lucky Strike Cigarettes (BBDO) General Electric Home Appliances (Y & R) At CARAVEL FILMS Instant Postum (Y & R) Goodyear Air Foam (Kudner) Bufferin (Y & R) U. S. Savings Bonds (McCann- Erickson) Gillette Razors (Maxon) Nash Cars (Geyer) At DYNAMIC FILMS Sunbeam Air Conditioners (Elling- ton) Homecraft Spray Gun (Television Adv. Assoc.) Coty Cosmetics (Ellington) Chevrolet Cars (Campbell-Ewald) Cities Service Gas (Ellington) At ELLIOT-UNGER-ELLIOT Kodak (J. Walter Thompson) Gold Medal Flour (Dancer-Fitz- gerald & Sample) Wildroot Cream Oil (BBDO) Hazel Bishop (Raynor Spector Co.) Avon Cosmetics (Monroe Dreher) Beechnut Gum (Kenyon & Eck- hardt) Cameo Stockings (Donahue & Coe) Chesterfield (Cunningham & Walsh) Canada Dry Beverages (J. M. Mathes) At SARRA, INC. Pet Milk (Gardner) Gillette Safety Razors (Maxon) 7-Up (J. Walter Thompson) Big Boy Hamburgers (Rollman Adv.) At SCREEN GEMS Flatstaff Beer (D.F.S.) Scott Paper Napkins (J. Walter Thompson) Vicks Cough Syrup (BBDO) Bulova Watches (McCann Erick- son) Nabisco Toys (Kenyon & Eck- hardt) Budweiser Beer (D'Arcy) At TRANSFILM Prestone Anti-Freeze (Wm.Esty) Old Spice For Men (Shulton) Rheingold Beer (Foote, Cone & B elding) Duco Paint and Car Polish (BBDO) Old Gold (Lennen arid Newell) RCA Victor TV (Kenyon and Eck- hardt) Camel (Wm.Esty) Scotch Tape (McManus, John & Adams) General Electric TV (McManus, John & Adams) Betty Crocker Cake Mixes (BBDO) Ban Deodorant (BBDO) At UNITED WORLD FILMS DeSoto Cars (BBDO) Lux Gold Foil Soap (J. Walter Thompson) Pepsi-Cola (Biow-Beirn-Toigo) Campbell Soups (Leo Burnett) At WILBUR STREECH PRODUC- TIONS Scotts Emulsion (Atherton & Cur- rier) Q Tips and Enno (Atherton & Currier) Famous Film Festival (ABC Net- work) Tartan Lotion (Ellington) Yellow Pages, Telephone Book (Raymond Spector) Kleenex Tissues (Spector) insr thee ^ SAST"it' r V Jw^^^^ FILM LABORATORIES, inc ^^^^ 619 W. 54th St. • New York 19, N. Y. • JUdson 6-0360 is our business s Motion Picture Daily Who's Where ABC changes, effective today: ERNEST E. STERN, publicity man- i ager, to director of advertising, promotion and publicity for the western division TV Network, Los Angeles; ADOLPH L. SETON, from assistant to publicity man- ' ager, New York; ANTHONY LEIGHTON, from photo editor to assistant publicity manager; CHRISTIE BARTER, from assis- tant to photo editor; SEYMOUR , VAL in as copy chief, audience i promotion; ART FOLEY, in as as- i sistant photo editor. HERBERT W. HOBLER has been ! named vice-president in charge ] of sales for TelePrompter Cor- . poration, New York. Others: ' WARREN ABRAMS, stations divi- sion head; WILLIAM MARSH, , public speaking and staging divi- sion; JAMES BLAIR, sales service j division; NAT MYERS, director of operations; PHIL ELBERT, comp- j troller. ! DONALD DRUCKER has joined : George Blake Enterprises, Inc., TV i film producers, as film editor; ! GEORGE GOODMAN added as I film expediter, and JACK LIEBER- • MAN as studio manager. HARRIET KAPLAN and LILY VEIDT will join the Harry C. Brown Agency November 1, han- dling talent. JASON LANE has been named manager of research for the NBC Film Division, Ted Sisson, director of the division, announced. STATION TO STATION It was real slick timing that went into the installation and use of its 20,000-watt transmitter and single section antenna by WHTN Television, Channel 13, in Hunt- ington, W. Va. Also involved was remodeling of the studio, and ac- quiring a full staff. The station serves 1,300,000 persons in 340,000 homes in a tri-state area. It was a sterling 24-day job. A planned community antenna network, coming more and more into use, is under way, as in some other communities across the coun- try, in Eugene, Ore., with coaxial cables strung across the area from four tall antennas on a hillside by Abar TV Cable Company. For a fee, owners may tap into the cable instead of having individual an- tennas. The initial fee to subscrib- ers is reported at $135, with an additional monthly charge amount- ing to $3.75. A smart new departure in the- atrical seating is employed in TV Theatre No. 2 at KTLA's Sunset Monday, October 17, 1955 Television Today "SOMEWHERE, U.S.A." IS JUST NOWHERE, OUR MAN COMPLAINS up in the place she knew so well. Haverville, U. S.A. is supposedly the average American small town community, a place that doesn't exist and thus has about as much reality as a country club on Mars. In recent years motion picture producers have discovered the importance of geographic loca- tions, and not just for the pretty vistas they offer. The surface story of "Three Coins in the Fountain" could have taken place nowhere but in Rome and Venice, but in that very fact it took on an individuality of meaning that invited audi- ence belief and, in turn, identification — both for people who had never been there and those who might not give a rap for the scenery. Sir: Television Today, in its issue of September 26, properly drew attention to the fact that "Kukla, Fran and Ollie" now is the only major network origination from Chicago, and we indicated that "a good way to head off criticism of network op- eration would be to provide at least a semblance of national originations." That's well and good but it seems to me, as a private televiewer whose roots go back to a small town called Barrington in Illinois, that the problem goes somewhat deeper than network origination. The new television season has gotten under way on a wave of gags — from Milton Berle, Bob Hope, Red Skelton and George Gobel, to name a few — which highlight the existence of Forest Lawn, the Los Angeles Freeway, Disneyland, smog and the Beverly Hilton Hotel, each a phe- nomenon indiginous to that very small area of California where the above-mentioned live, work, love and play. It's unimportant that 99 per cent of this nation's 160,000,000 citizens will have absolutely no idea what the Beverly Hilton looks like until they take their vacations next summer. What is important is the peculiar rootlessness of so much television comedy and drama today. This rootlessness is a double-edged thing, re- sulting in a provincialism in television comedy that is preoccupied with the superficialities of perhaps three small geographical areas, and in television drama which consciously de-emphasizes any geographical identification whatsoever. A whimsical cartographer some years ago put together a map of the United States that was simply New York and California separated by a fancy pub called the Pump Room in Chicago and a couple of oil derricks that were Texas, and which was purportedly a Hollywood producer's view of the nation as he whisked from one coast to another. Something on this order might now be ap- propriate as far as television comics are con- cerned, except that the introduction of the non- stop DC-7 has eliminated even Chicago. This provincialism was — and is — present in radio, but is all the more striking in the visual medium of television. Broadcast over our extensive system of communications, it has conditioned the Amer- ican public from Bangor to San Antonio so that, like the mouse which salivates at the sound of a gong, the public roars with appreciation at the mere mention of smog. In the field of television drama, rootlessness is even more distressing. A case in point is the fate of Molly Goldberg, who this season moved her family from its comfortable apartment in the Bronx to a never-never land identified as Hav- erville, U. S. A. The results have been disastrous. Gertrude Berg's chronicle of family life in the Bronx which, for sheer detail, might be com- pared to Marcel Proust's endless work, had a validity and reality that was inextricably bound It is in the field of soap opera that this lack of regional identification is most marked. Look them over and you'll find that they all take place in such towns as Fairview, Centerville and State City. A perennial nighttime show takes place in Big Town, for which reason I can't get at all excited about it. This is not to advocate location production for such shows, but only the added in- ducement to belief afforded by specific times and places. I'm a pushover for any "and then" nar- ative, no matter how maudlin, and a soap opera that took place in Yakima (where I've never been either) probably would have me as a steady viewer. One of the reasons that a famous old radio jawbreaker has continued for so long may be that it has always existed in a real place. When Mother Barber goes off on a toot, it's to Williams- burg, Virginia, not Centerville. "Big Story" also has made some notable contributions to the use of actual locations. Jackie Gleason's Ralph Kram- den is honest and appealing because, among other things, Ralph is a bus driver in New York City, not Big Town, and that disreputable apartment he shares with Alice could exist nowhere but in New York, or perhaps Chicago, or Pittsburgh, but never in State City. I'm probably old-fashioned in that I like to know where stories take place and I've found that when I do know (and believe in that place's existence), it's usually been a better show. Thornton Wilder, in writing such a wild farce- fantasy as "The Skin of Our Teeth," which might very easily have been laid in Anywhere, U. S. A., had the good sense to place it in — of all places — Passaic, N. J. Last night's "Wide Wide World" telecast was a fairly spectacular look at some of the geogra- phy which this nation offers to television pro- ducers, dramatists and even comedians and their well-publicized writers. There are, all together, 48 different states in the union! Some people are haunted by phantoms from space. With me it's those phantoms from Centerville and gags from Forest Lawn. Sincerely, VINCENT CANBY Studios in Hollywood. Approved by the local fire department, the method is called "continental seat- ing." There is no center aisle, using two side aisles, each four feet wide. A distance of 51 inches is provided between rows of seats, making for a high degree of com- fort. The Madison Square Garden sports schedule on Station WPIX, Channel 11 in New York, for 1955- 56 is almost sold out, it is reported happily by the station. The series begins Saturday, October 29, with a schedule which calls for no less than 58 Fall and Winter champion- ship events. Harold Harris is director of news for WNDU-TV and WNDU- AM, Notre Dame stations at South Bend. He is a former news editor at radio stations WJOB, and WJIZ, Hammond, that state; and previously had a newspaperman's and correspondent's career in sev- eral locations. EVERY DAY ON EVERY CHANNEL BROOKS COSTUMES 3 West 61st St., NYC. -Tel. PL. 7-5800 Telem'sion Today The Show-Makers Monday, October 17, 1955 Motion Picture Daily Hans Conreid will be Gen. Fran- cis Marion, "The Swamp Fox" on the DuPont Cavalcade Theatre Oc- tober 25, oh ABC-TV. Featured will be Xancy Hadley, Ron Randell and Paul Brinegar. Joe Walker, 19 years old and a recent discovery, is the loinner of a talent search for a featured role in "Doctor Hudson's Secret Jour- nal," television series produced by MCA TV, Ltd., Film Syndication Division. Charles Boyer %vill play the lead in "Let the Chips Fall" on the Four-Star Playhouse over CBS- TV October 20. Paul Laughton, Rhys Williams and Jean Willes are featured with him. Roy Kellino di- rects from a script by Dick Carr. Phyllis Avery is to be in "The Girl Who Scared Men Off" on the Schlitz Playhouse of Stars October 21 over CBS-TV. Siegfried Herzig adapted from a story by George Carousso. Virginia Grey, De Forrest Kelley, Olive Sturgess, Gilmore Bush are in Wednesday's The Millionaire episode, titled "The Story of Iris Millar." It's a family party on Alfred Hitchcock Presents October 30, YOUR PICK OF TWO GREAT LIBRARIES FOR STOCK FOOTAGE FILM DIVISION MARCH OF TIME LICENSE FEE PER 35MM FOOT NBC LIBRARY MARCH OF TIME 1.00 Local TV One-Time Use 1.50 1.00 Network TV One-Time Use 2.50 2.50 Single Film Short Subjects- 2.50 Unlimited use TV or NON-TV 2.50 TV Sales Commercial 2.50 5.00 Feature Picture for Theatrical 5.00 Release Quantity discounts available For detailed rate card, or any further information, address: TED MAKKOVIC. SUPERVISOR NBC FILM DIVISION LIBRARY 105 EAST 106 th STREET NEW YORK 20. N. Y. CIRCLE 7-8300 EXT. 3438 B. EHMANN NBC FILM EXCHANGE SUNSET & VINE. HOLLYWOOD. CAL. HOLLYWOOD 9-6161. EXT. 640 with daughter Pat Hitchcock star- ring in father's "Into Thin Air," suspense number from Alexander Woollcott's "The Vanishing Lady," famed short story. It's on CBS-TV. Don Medford directed, with adapta- tion by Marian Cockrell. Betty Hutton, who makes one of her infrequent television appear- ances October 25 on NBC-TV's "The Chevy Show," will have as guest stars Sophie Tucker and Jimmy Durante. Loretta Young, who has been ill since last April, will be well enough to face the cameras in No- vember, when she will once again headline her filmed "Loretta Young Show." During Miss Young's ab- sence, some of Hollywood's top stars have been pinch-hitting. BRITISH TV LONDON: Opening salvoes in the sponsored vs. non-sponsored battle for viewers have been fired. On Channel 9, AR ( Associated-Rediffu- sion) and AB (Associated Broad- casting), within days of the first commercial TV programme going on the air, were wooing viewers with such programmes as — I Love Lucy, Dragnet, a Scotland Yard series starring Boris Karloff, Roy Rogers, Liberace and stars Tommy Trinder, Gracie Fields and Guy Mitchell. The B.B.C. on Channel 1, retali- ated with three new shows — all originating from America — I Mar- ried Joan starring Joan Davis, the Gracie Allen show and This Is Your Life. But biggest difference between the programmes has been commer- cial TV's introduction of give- away shows — four in four days. AR has Take Your Pick run by Michael Miles and Hughie Green's Double Your Money. AB has Peo- ple Are Funny, visual version of the Radio Luxembourg show; and Beat The Clock from Sunday Night At The London Palladium. B.B.C. regulars have seen noth- ing like it. Indeed it has been of- ficially stated that the B.B.C.'s give-away shows will be modest. Their view is that it is viewers' money they are using and that they are not at all sure that the viewer wants it given away. THORN Electrical Industries and Sylvania Electric Products, Inc., have formed the new joint com- pany to begin large scale manu- facture of tubes in Britain. Jules Thorn, chairman, says capital ex- penditure was upwards of £1 mil- lion with an equal investment by the two companies. Production of tubes is expected to begin in 12 or 18 months. —PETER BURN UP by TV Today GROWING TO LOVE YOU. Today's troupe, Wednesday, in the 21 Club, New York, at an NBC "welcome" of its "girl in the gray flannel suit," about whom the network trusted there had been much speculation and some mystery. Lee Meriwether fondles for the first time that ginger bundle in flannel, J. Fred Muggs. Her other co-workers, who now will have a woman to announce fashions and weather, and interview persons of putative interest, are Jack Lescoulie, Frank Blair and Dave Garroway at the right. Miss Meriwether has some qualifications: she is Miss America, 1955 — 20 years old, with the proper specifications. And she has a background of dramatic training and appeared last December on the Philco Television Playhouse. + TOWN TV HABITS UNDER MICROSCOPE Gerald Tasker, vice-president and director of research for Cunningham & Walsh, has with his researchers been carrying on a study of TV viewing Iiabits in New Brunswick, N. J., and brought forth what may be a pretty complete picture of American family life. New Brunswick was chosen because it is "an independent, self-contained community with good reception of New York's seven channels and is a mature market for TV in both set-buying and viewing habits." Among the things discovered was that 92 per cent of all New Brunswick housewives turn on their sets some time during the day or evening. Morning viewing has decreased, afternoon viewing has gone up. Between 5 and 7 P.M. the youngsters under 10 take over, but spend less time (about 11 hours a week Monday through Fri- day) watching than their older brothers and sisters who, with their later curfew, rack up 12 to 13 hours a week. Over-all televiewing, said Mr. Tasker, has increased, but the individual viewer is becoming more selective. Although folks in New Brunswick spend increasingly large amounts of time at their sets, more are readng magazines (50 per cent increase over last year) and more are going to the movies on week nights (60 per cent increase over 1954). He added, with no ominous intent: "Visiting and entertaining at home remain at a low level." ON MARK It will be "The Great Waltz" as the next in the Max Liebman Pre- sents series, the NBC-TV Color Spectacular, Saturday, November 5, with Keith Andes as Johann Strauss, Jr., and Bert Lahr as special guest. Patrice Munsel will be the Viennese singer. "To Enrich Mankind" is the title of the 30-minute film presentation which will have its national tele- vision premiere over WPIX, New York, tonight at 9 P.M., EDT. The film, prepared for the American Society of Mechanical Engineers by Jam Handy, explores the role TELEVISION TODAY— Editorial Director: Charles S. Aaronson; Eastern Editors: Pinky Herman, Vincent Canby; Holly- wood: William R. Weaver, Samuel D. Berns; Washington: J. A. Often; London: Peter Burnup; Photo Editor: Floyd E. Stone. of mechanical engineering in the development of modern living. "The Vice-Presidency — The Great American Lottery," an his- torical study of the nation's second highest office from colonial times to the atomic age, is the subject of the first Edward R. Murrow-Fred W. Friendly "See It Now" of the season, October 26 on CBS. 'PREVIEW your picture in modern luxury! Cinemascope ★ STEREOPHONIC SOUND ★ WIDE SCREEN ★ CONTINUOUS INTERLOCK PROJECTION ★ 16 and 35 mm MAGNETIC TAPE ★ CUTTING and EDITING ROOMS SERVICE DAY AND NIGHT PREVIEW THEATRE, INC. 1600 Broadway, N.w York, N, Y. • CI fr.0865 10 Monday, October 17, 1955 Motion Picture Daily Coyne Says review: I Died a Thousand Times Warner Brothers — CinemaScope Hard-as-nails typed Jack Palance has his softer moments in this grim, explosive melodrama, ladened with tragic overtones. While his softer moments prove his undoing in the film, they may well heighten the box-office pull of this CinemaScope production, co-starring Shelley Win- ters. For showing tough Palance with a large measure of humaneness wins him sympathy and gains a wider audience for the film, done in WarnerColor. The main story line follows a familiar pattern, that of a "sprung" ex-con who wants to pull his last job and then go straight. However, the CinemaScope camera is brought into play in this film with creditable advantage. Another plus are the characterizations offered by Shelley Winters as a principal and by those playing minor roles. Action, too, is a highlight of this Willis Goldbeck production. However, the film at times appears episodic, with too many stock situations introduced. Palance as the "sprung" ex-con finds himself teamed up with two amateur hoodlums. He also is saddled with Miss Winters, portraying a dime-a-dance girl who out of desperation joins the gang. She is living with the two hoodlums in a California mountain motel when Palance marshals his forces for the big robbery of a resort center. A one-sided romance develops between Miss Winters and Palance with the latter being on the receiving end. The romance becomes mutual when it is too late, when the theft is committed and when Palance is being hunted and finally killed. Others in the cast include Gonzalez Gonzalez, Lon Chaney, Earl Holliman, Perry Lopez and Richard Davalos. Stuart Heisler directed from a screenplay written by W. R. Burnett. Running time, 109 minutes. Adult audience classification. Release date, Nov. 12. MURRAY HOROWITZ ( Continued from page 1 ) that the subcommittee's jurisdiction Iwas confined to technical problems. (They suggested the full committee jnext year might have hearings on rate (problems. The matter came up immediately Barter chairman Forand (D., R. I.) ■called Coyne's name. Forand asked ■whether Coyne had come to discuss tjrates or technical problems. Rate Discussion Barred T If it was to discuss rates, Forand said, he'd have to tell Coyne he couldn't be heard, because testimony on rate changes was specifically ex- cluded from the subcommittee's juris- diction. "My appearance is rather unusual," Coyne replied. "I'm here to ask for nothing. We feel a responsibility to report to you as to the effects of some of your prior actions." He said that action affected rates but also affected an exemption of low-priced tickets i :and so could be considered a techni- cal problem— "a rather slender excuse for this appearance," he admitted. Coyne went ahead to say that the results in the theatre field since the tax relief voted by Congress in 1954 vindicated the committee's decision to give that relief, adding that it had been partially effective in saving many theatres from closing. "You are talking about rates," Forand interrupted. "I must insist that ! unless you have some administrative or technical problem, the subcommit- tee cannot hear you." 'Technical Problem,' Says Coyne Coyne, talking rapidly, said again that the admission tax exemption was in a sense a technical problem, and that he hoped the information he wanted to give the subcommittee would guide their future action. In 1953, Coyne said, the Treasury took in about $272,000,000 from the motion picture industry— about $210,- 000,000 in admission taxes and the rest in business and corporate taxes. If admission tax relief had not been granted, some 5,000 to 6,000 theatres would have closed in 1954, he said, and the Treasury would not have got- ten more than $155,000,000 in taxes from the industry. With the relief, the theatres stayed open, and the Treasury got $80,000,000 in admis- sion taxes last year and $106,000,000 in business and corporate taxes. Thus while the Treasury apparently lost from the admission tax cut, he said, actually it got some $30 million more than it would have gotten otherwise. Forand again cut in to tell Coyne that "your report should be made to the full committee, not to this sub- committee appointed to do a specific job." Mason Sees 'Pat on the Back' Rep. Mason (R., 111.), the only other subcommittee member present, , observed that Coyne was "trying to | give the committee a pat on the back. 1 The chairman is right— this subcom- mittee is just dealing with technical problems. This pat on the back should New U.A. Exchange (Continued from page 1) representatives and exhibitors and cir- cuit heads from the Gulf States area. B. G. Kranze, general sales man- ager of United Artists; Milton E. Cohen, Eastern and Southern division manager, and Jules K. Chapman, su- pervisor of branch operations, will fly from New York to participate in the inaugural celebration. The new building will be occupied solely by United Artists, replacing the company's former offices. go to the full committee." He said the subcommittee would probably make a report early next year to the full committee, dealing with technical problems, and that the full committee would then have further hearings on all excise matters. Coyne said he would be glad to follow this plan. He said he hoped the subcommittee didn't resent his coming to point out that the changes the Congress had made not only helped the industry but also the Treasury. Mason said on the contrary he wanted to thank Coyne "for the bou- quet, because most of the time we get brickbats." Forand said he agreed it was "nice to hear it." "Then it is your suggestion that I make this report to the full commit- tee next year," Coyne asked in con- clusion. "That would be the appro- priate place," Forand replied. "By all means," Mason added. Pa, Censor Licenses Two 'Dope9 Films PHILADELPHIA, Oct. 16. - The Pennsylvania State Board of Censors has granted its seal of approval to "One Way to Hell," a film dealing with the evils of the narcotics habit. The picture is being distributed in the Philadelphia and Pittsburgh ter- ritories by Jack Jaslow. This is the second picture dealing with narcotics to have won the censor board seal. The first, "She Shoulda Said No," had to win the right to the seal by a court battle. Within the past month the board has also given its stamp of approval to "Desperate Women," a picture dealing with abortion. The board decided to grant its seal to this picture in order to avoid a court fight. MP A A to Seek Cut In Import Duties WASHINGTON, Oct. 16. - The Motion Picture Association of Amer- ica has informed the United States Tariff Commission that it intends to seek the reduction of import duties on motion picture film in some of the foreign countries with which the U. S. government intends to negotiate un- der the General Agreement on Tariffs and Trade and requested that a wit- ness be heard. 'Oklahoma!9 (Continued from page 1) chief, said. It was further explained that this sum of money represents a composite amount of direct sales at the box office, theatre parties and mail orders. However, some tickets have been available at the box-office for every performance prior to the weekend, indicating there have been no sell-out initial performances. Tickets are being sold eight weeks in advance. However, it was stated that mail orders have been coming in from practically every state in the union, requesting tickets as far as March 16, 1956. A total of 103 show- train groups and theatre parties from professional schools, colleges, univer- sities and service clubs have been accomodated thus far. Special Personnel Added To answer the heavy demand of mail order requests, it was stated, Daniel Melnick, treasurer of the Rivoli, has retained the services of additional personnel, as well as five treasurers, to fill mail order requests. A specially installed switchboard is kept busy day and evening, answer- ing inquiries regarding reservations and sale of tickets, it was added. Hutner in New Post (Continued from page 1) charge of promotion of the company's newly-developed CinemaScope "55" process. First of these special 55mm. productions will be the Rodgers and Hammerstein production "Carousel," now before the CinemaScope "55" cameras. With the present need for the fast- est possible delivery of pictures to satisfy exhibitor needs, Einfeld said he created the post of account execu- tive to strengthen the procedures and intensify the pre-selling policies of all major productions. Hutner, who moves out of his pres- ent position as publicity manager, a post he has tenanted for the past three years, takes over immediately on this new assignment. Charles Cohen Resigns Advertising Post at Fox Charles Cohen, 20th Century-Fox associate advertising manager since 1953, has resigned effective at the end of this month, and will take a brief vacation before announcing his future plans. Previous to joining Fox in 1950, Cohen was associated with the adver- tising and publicity departments of M-G-M and U-I. 16mm. Defense (Continued from page 1) the entire day, Rifkind pointed out. Beggs will be followed on the stand by L. B. McLaughlin, an accountant, it was announced. Although the de- fense originally had planned to pre- sent approximately 125 witnesses, it is now contemplated that a total of not more than 15 will be called to answer the government charges. This num- ber will include several of the more prominent New York executives. Star Attraction . . C-e^vvXl/vue/vvjlaiU. UNITED AIR LINES DC-7 NON5TOPS COAST TO COAST World's fastest airliners leave New York for Los Angeles at 9:30 a.m., arrive 3:05 p.m. Or leave 12 noon, arrive 5:35 p.m. Return service leaves Los Angeles at 9 a.m. or 9 p.m.— only 72A hrs. The "red carpet" is rolled out, your stewardess and Mainliner® crew are waiting, and suddenly you're surrounded by all the luxuries and comfort of your favorite private club or restaurant. As you settle back in big, deep cushion comfort, delicious full-course meals from United's own flight kitchens are table-served at your seat — also buffet snacks and a choice of cocktails. Then there's a smart rear lounge for friendly visits and conversation with other passengers. On arrival, even your luggage is delivered extra-fast from a special cabin- level baggage compartment (exclusive on United DC-7s) . All this is yours at no extra fare. So plan your next trip via United Air Lines and we think you'll agree . . . there's a difference when you travel in the Mainliner manner. UNITED AIR LINES Local times quoted Call your nearest United ticket office or an authorized travel agent. VOL. 78. NO. 75 MOTION PICTURE DAILY NEW YORK, U.S.A., TUESDAY, OCTOBER 18, 1955 TEN CENTS Follows I A Row Single -Frame, Verticle-Feed VV Used in LA Remki:cri ©ets Instructions Projectionists Say Usual Type Rates Higher Pay By WILLIAM R. WEAVER LOS ANGELES, Oct. 17.- The- atres in this area equipped for show- ing double-frame VistaVision are using single-frame, vertically fed VistaVision prints instead, pending the outcome of conversations with the IATSE Projectionist Local 150 on the union's demand that projectionists operating horizontal projectors be paid according to a special, higher scale than when operating standard projectors. The union contention is that double-frame VistaVision falls in the "roadshow" category which, under the existing contract, is subject to special negotiation with respect to wage scale, as in the case of Cinera- ma. The theatres are taking the posi- ( Continued on page 6) High Court Refuses Review of R.I. Suit And Counter- Actions From THE DAILY Bureau WASHINGTON, Oct. 17.-The Su- preme Court today refused to review a lower court decision referring to a special master a complicated legal controversy between a group of Rhode Island exhibitors and major distributors. The high court's decision repre- sented a victory for the distributors, who want the trial by a special mas- ter. The case was appealed to the ( Continued on page 5 ) Tulipan Named Fox Publicity Manager Ira H. Tulipan has been named publicity manager of 20th Century- Fox. Announcement of the new ap- pointment was made by Edward E. Sullivan, publicity director. Tulipan, who has been newspaper ( Continued on page 5 ) Indiana Allied Wants 'Guarantees' Before Continuing Compo Support Special to THE DAILY INDIANAPOLIS, Oct. 17.— Instructions to vote for continued membership in COMPO with strings attached at tire Allied States Association board meet- gs in Chicago, Nov. 5 and 6, were handed to Trueman Rembusch, national director of the Allied Theatre Owners of In- diana, at the state group's board meeting here. Its vote should be cast for COMPO only if a num- ber of guar- antees were given, the A T O I resolu- tion stated. The first was that "no COMPO programs or policies would be ini- tiated until after approval by the ( Continued on page 5 ) Trans-Lux Sets 3 For U.S. Release T. Rembusch Three foreign films have been ac- quired by the newly-formed Trans- Lux Distributing Co., which plans to release six films in the U. S. this fiscal year, Richard P. Brandt, president, announced here yesterday. The three films are "Dance, Little Lady," British; "Stop-Over at Orly," French, and "La Strada," Italian, he stated. Negotiations are presently (Continued on page 5) Studios Concentrate On Stories: Downing A growing concentration on story values by Hollywood studios was re- ported here yesterday by Russell V. Downing, president and managing di- rector of die Radio City Mu- sic Hall, upon his return from a two-week vis- it to die Coast. Downing, in response to a question, com- pared the cur- rent accent on story values with the con- centration of the past two years on tech- niques and scopes. Producers, he ex- plained, today still are concerned, however, with providing the right medium to enhance the quality of particular pictures. But there isn't much talk of scopes, Downing added. Continuing his report on his peri- odic visit to the Coast, Downing said that studios are working very hard to (Continued on page 4) Russell Downing Company Presidents to Hear Johnston's Report on Situation Abroad Here Today A meeting of the presidents of the major companies scheduled to be held here today, with the thorny ques- tion of the division of Italian permits up for settlement. Presiding at the meeting, will be Eric Johnston, presi- dent of the Motion Picture Association of America, who returned from his Ambassadorial mission to the Middle East. In addition to the Italian permit issue, the meet- ing, to be held at MPAA headquarters, is expected to hear a report from Johnston on conditions abroad. The MPAA president is scheduled to leave here for Wash- ington soon after the meeting. The Italian permit issue was thrown in the laps of company presidents following a succession of unsuccess- ful attempts to divide up the allotment by foreign man- agers. Eric Johnston In Six States Storm Damage Moderate, But Box-Office Hit Some Theatres Closed Due to Heavy Rains By MURRAY HOROWITZ Exhibitors in six Northeastern states took it on the chin again this week- end, when three days of downpour, plus flood conditions in some areas, took a big bite at the box-office. Property damage to theatres was reported to be much less extensive, in the main, as compared to the damage left in the wake of the Aug. 19 North- eastern storm, however. Circuits reporting property damage included Stanley Warner, Brandt Theatres and Comerford. These cir- cuits joined with Loew's Poli Circuit in New England in telling of losses, sustained at the box-office due to the weather. The accent on box-office damage reports was coupled with ex- pressions of regret that there is no. (Continued on page 4) UA District Post to Cooper; Kranze Realigns Branches Sidney Cooper, United Artists' Washington branch manager for the past 18 months, has been named Central district manager for the com- pany, it was announced by B. G. Kranze, general sales manager of UA. Cooper takes over the district post, which has been vacant for several years, next Monday and will head- quarter in Washington. Concurrent with die appointment (Continued on page 5) $58,800 First Week Seen for 'Oklahoma!' A robust 858,800 is forecast for die first week of "Oklahoma!" at the Rivoli along Broadway here, the fig- ure representing a virtual sell-out on all performances, according to a spokesman for Magna Theatre Corp. The spokesman stated that the first (Continued on page 4) 2 Motion Picture Daily Tuesday, October 18, 1955 PERSONAL MENTION JOHN EVANS, chairman of the ex- ecutive committee of the Greater Union Theatres, Australia, winds up a two-week visit here today and lea\ es by plane tor Buffalo, San Fran- cisco and Los Angeles, en route to Sydney. George D. Burrows, Allied Artists executive vice-president and treasurer, arrived in New York yesterday from the Coast. • Dr. Benzo Rufini, director of the I.F.E. Releasing Corp. Rome office, will arrive in New York today from Italy. • 11. W. Bessey, Altec Service Corp. executive vice-president, has returned to New York following a trip through the company's Southern territory. • Arthur Link, Western Electric vice-president, and Mrs. Link re- turned to New York from Europe yes- terday aboard the "He de France." • Irwin Ullman, supervisor of Fabian drive-in theatres in the Albany area, is the father of a daughter born there to Mrs. Ullman. • Marie Brogna, bookkeeper in the Boston office of 20th Century-Fox, was married there to Andrew Mada- lini, of Everett, Mass. • George Ornstein, United Artists representative in Spain, has arrived in New York from Barcelona. • John C. Flinn, Allied Artists direc- tor of advertising-publicity, has ar- rived here by plane from Hollywood. • Marty Wolf, Altec Service Corp. sales manager, has returned to New York from California. Dore Schary, M-G-M vice-presi- dent in charge of production, left Hollywood yesterday for Chicago. • Alfred Hitchcock will leave New York aboard the "Queen Mary" to- morrow for England. Norman Jackter, Columbia pic- tures manager in Albany, has returned there from New York. Paul Vogel, M-G-M cameraman, is in New York from the Coast. Helen Rose, M-G-M fashion de- signer, has left here for Europe. Charles Walters, director, is here from the Coast. Mexican Industry Paging a 'Solomon' Special to THE DAILY MEXICO CITY, Oct. 17.-A strike is threatened by the National Cinemato- graphic Industry Workers Union (STIC) against the Cine Mexico, first run theatre here. STIC demands that the theatre's owners pay a death in- demnification to the kin of Alfredo Hernandez, a doorman, who, it claims, died from injuries suffered in an accident while on duty at the the- atre. The management contends that Hernandez committed suicide in the offices of STIC's Section One (thea- tre attaches). The Labor Ministry is trying to do a "Solomon" in the case. Loew's to Distribute 'Persuasion' Abroad Arthur M. Loew, president of Loew's International Corp., and Steve Broidy, president of Allied Artists Pictures Corp., yesterday joint- ly announced conclusion of negotia- tions for the overseas distribution ol Allied Artists' first William Wyler production, "The Friendly Persua- sion." Under terms of the agreement, MGM, which has a substantial finan- cial interest in the picture, will dis- tribute it in most parts of the over- seas market. Allied Artists will dis- tribute the picture in the United States, Canada, Brazil, Mexico, Pan- ama, Argentina and the Caribbean area. "The Friendly Persuasion" stars Gary Cooper and Dorothy McGuire, and is Wyler's first production in color. 6,000 Attend Preview Of 'Velvet Swing' Some 6,000 theatre goers, among them representatives of the press and entertainment industry, attended a preview showing of 20th Century- Fox's CinemaScope production of "The Girl in the Red Velvet Swing" held at the Roxy Theatre here last night. The advance showing of the film was covered by Movietonews photog- raphers. Interviews with attending stars were presented on the Mutual Broadcasting System's radio network, the Armed Forces Radio Service and the Voice of America. Among the personalities present were Spyros P. Skouras, Gregory Peck, Margaret Truman, Thelma Ritter, Peggy Lee, Nunnally Johnson, Gale Storm, Noel Coward, Dana Wynter, Janet Blair, Maria Rivo, Miriam Hopkins, Sloan Simpson, Shir- ley Yamaguchi, Rita Gam, Nina Foch, Phil Silvers, Charles Coburn and June Havoc. Cinema Lodge Plans Luncheon Meeting's New York's Cinema Lodge of B'nai B'rith will introduce an innovation in its membership meetings when it holds its first general membership meeting of the Fall season at a luncheon at Toots Shor's next Tues- day, it was announced yesterday by Max E. Youngstein, president. The decision to hold such an in- formal luncheon meeting is in re- sponse to the request of a large num- ber of members who ordinarily do not have the opportunity to attend evening meetings, according to Youngstein, and depending upon the response of the membership, other such meetings will be held during the coming months. Expect Goal to Be Reached The luncheon will mark the climax of Cinema's principal fund-raising activity of the year, the sale of $25 contribution share certificates with one of the purchasers being awarded a four-door Cadillac sedan. Indica- tions are that the goal of 500 certifi- cates will be reached by the time the luncheon takes place, Robert K. Shapiro, executive vice-president and chairman of this fund-raising event, disclosed. Twenty More Join 'Pioneers' Roster Twenty additional 25-year-men of the industry have been approved for membership in the Motion Picture Pioneers as the membership drive of the organization shifts into high gear, it has been disclosed by Jack Cohn, president of the organization. Among the newest group approved for induction are Irving C. Ackerman, George Barnett, Paul Behrke, Joel Bezahler, Bernard Birnbaum, Louis L. Brown, Melvin L. Gold, Louis E. Hanna, Louis L. Hess, Leo Jaffe, George M. Josephs, John Kane, Mil- ton Klein, Edward Levene, Arthur Levy, John F. Murphy, C. O. Slenker, Sol Spiller and George R. Taylor. The Motion Picture Pioneers 17th Annual Showmanship Dinner, which will honor Herman Robbins as "Pio- neer of the Year," will be held Nov. 4 at the Waldorf-Astoria Hotel here. Ned E. Depinet, who will be chair- man, soon will announce the names of a large group of stage, screen and television stars who will headline the entertainment. Speeches, it is said will be brief. 'Knife' on 'Toast' Robert Aldrich's "The Big Knife" will be featured on Ed Sullivan's CBS-TV network show next Sunday with Jack Palance, Wendell Corey, Rod Steiger and Everett Sloane ap- pearing in the "contract signing" scene from the United Artists release. Covers 80 Acres New Studio Readied for South Africa From THE DAILY Bureau LONDON, Oct. 17. - Dispatches from Pretoria, South Africa, disclose the formation there of a new and fully-financed film production com- pany—Film Production Facilities (Africa) Ltd. Out of resources placed at its dis- posal the company, it is stated, is proceeding with the erection and equipment of a studio and laboratory plant at the township of Irene in the vicinity of Pretoria. The plant covers 80 acres. It will, is is claimed, be able to provide facilities for productions of any size. Sound recording and dub- bing equipment covering optical and magnetic tracks is already installed. Managing director of the new en- terprise is W. H. Norris, who earned a high technical reputation here as manager of Nettlefold Studios. Norris's company has finished shoot- ing on its own first production, in both British and Afrikaans dialogue, a life of South Africa's legendary hero Paul Kruger. Distribution in South Africa will be handled by a subsidiary company wholly financed by the Facilities con- cern and known as Independent Film Distributors (Africa) Ltd. The facili- ties of this new company, it is stated, are available to any British or American producer seeking a South African outlet for his product. NEW YORK THEATRES RADIO CITY MUSIC HALL Rockefeller Center TRIAL starring GLENN FORD - DOROTHY McGUIRE Athur Kennedy - John Hodiak - Katy Jurado AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION TV FILM SERVICE CENTER AVAILABLE ★ EDITING rooms ★ STORAGE rooms ★OFFICES ★SHIPPING rooms PROJECTION ROOM FACILITIES movielab THEATRE SERVICE, INC. 619 W. 54th St. • New York 19 • JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145; Chica"o Bureau, 120 South LaSallc Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau,' 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100 Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 19B8, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, lOtf. **Girl in the Red Velvet Swing" Bows at ffo.vt/ r¥~! HE CinemaScope biography of Evelyn J_ Nesbit Thaw, the "Gibson Girl" of the early 1900's and central figure in one of America's most sensational murder trials, was awarded a gala celebrity and press pre- view last night at New York's Roxy The- atre. Titled "The Girl in the Red Velvet Swing," the 20th Century-Fox production stars Ray Milland, Joan Collins and Farlsy Granger. Present at the showing were lead- ing personalities from Hollywood, the Broad- way stage and television. Also in attendance were representatives of national, metropoli- tan and film trade press. The Charles Brac- kett production directed by Richard Fleisch- er commences its regular engagement at the theatre on Wednesday. Pictured at the right is beautiful Dana Wynter, who makes her screen debut in the soon-to-be-released "The View from Pompey's Head," arriving at the theatre with socialite Oleg Cassini. Former Miss America, Bess Myerson, and her husband, Alan Layne, add glamour to the preview festivities. The new managing director of the Roxy Theatre, Robert C. Rothafel, welcomes lovelv Dana Wvnter. Pictured in the lobby of the Roxy Theatre prior to the preview of "The Girl in the Red Velvet Swing" are Charles Einfeld, vice-presi- dent of 20th Centurv-Fox, and Mrs. Einfeld. Crowds fill the inner lobby of the Roxy Theatre to view the celebri- ties being photographed by newsreel and newspaper still photog- raphers. 4 Motion Picture Daily Tuesday, October 18, 1955 Publicist Looks for 'Happiness' in SPG Anniversary Revue Storm Damage Moderate 'Oklahoma!' "Not As A Publicist," a tense, tear- jerking spectacular, was offered by the Screen Publicists Guild stock company on Friday night at the Hotel Pierre here at the Guild's 15th an- nivesary Movie Page Ball. The gen- eral consensus was that the publicists should stick to publicity. After all, does Tennessee Williams write hand- outs? The Guild took a number of lib- erties with a novel which has been a best-seller for more than a year and a motion picture of high caliber when it presented its revue which was de- signed to be laugh-provoking. The lampoon about a publicist who seeks "happiness" and perfection in his career did not come close to the SPG's stellar attractions in the past. Why, this show didn't even have a performer getting a facial massage with a cream pie! Audience Was Moved Al Mendelsohn of Universal, as both director and narrator, transferred the story of a striving publicist and his career to the stage with much sincerity, but with unconvincing craftsmanship. It was a take-off which had its silly moments and a sprinkling of intense, suspenseful moments which set the audience to moving about— taking another sip of their refreshments. The SPG stock company teamed up Harold Rand, their youthful Bronx lothario, with Sheldon Roskin, the Army's former publicist on Co- lumbia's immortal, "farblunjet" story of West Point, in their production which was presented in the Guilde- rama process and color by Hyams to a capacity audience. While Rand was adequate and forceful in the role of the central character, he was over- shadowed by the standout, scene- stealing, vaudevillian performance of Roskin, who ran the gamut of acting emotions with versatile competence. Others Implicated Whew! Others who deserve high praise are Olga Baker, Sheila Haynes, Douglas Baker, Marty Blau, Alfred Cohan, the ad-pub executive in the show who likes to see his "name" in the papers, Yale Miller, Jerry Evans, Dick Karp, Bob Perilla, Betty Wall and Paula Uhsan. Whether the story was a veiled in- . IM7 5. WABASH, CHICAGO »630 NINTH AVI..NIW YO»K ( Continued such thing as flood damage insurance, let alone insurance on the toll taken by such occurrences at the box-office. A spokesman for the Comerford Circuit, which headquarters in Scran- ton, Pa., one of the most hard-hit cir- cuits in the last flood, said "we were fortunate this time" with only one theatre in Hawley, Pa., slightly dam- aged. He reported business each weekend night very much off, with many secondary roads in Pennsylvania closed and people reluctant to leave their homes. The Brandt Theatres and Stanley Warner reported property damage in a number of Connecticut situations. The affected areas were in four states other than Connecticut and Pennsyl- vania, the four being New York, New Jersey, Rhode Island and Massachu- setts. Oil Burners Damaged Oil burners in Brandt's Plaza, Stam- ford, Conn., and Brandt's theatre in Amsterdam, N. Y., were said to have been inundated. The orchestra section of Brandt's Ridgewood Theatre, Stam- ford, Conn., was said to be flooded, while the circuit's Bridge Theatre, Groton, Conn., was reported partially flooded. Brandt's Portland Drive-in, Middletown, Conn., was said to be completely under water. Stanley Warner reported property damage negligible compared to the previous flood disaster, although thea- tres in Danbury and Darby had to close down on Sunday, reopening yes- terday. Another SW house shut down was the Capitol, in Ansonia, Conn. Motion Picture Daily field cor- dictment of the publicity profession is a matter of personal interpretation. The great advances in the business were vividly portrayed, from office to stable, but the fact remains that the publicists are well grounded in the mercenary angles, insofar as the training involved is concerned, and this was pointed up sharply. The main attraction commenced in a jovial atmosphere of the SPG's "gridiron banquet" with a presenta- tion entitled "An Evening At the Movies," in which a young couple became the foils of an unscrupulous theatre manager who jacks up prices at the box-office and the candy stand, mainly because the couple want to neck in the balcony. Suzi Peters Is Crowned Also taking part in the SPG fes- tivities was president Harry Hochfeld, who awarded the SPG crown to Movie Page Ball Queen Suzi Peters. The show was written by George Nelson, Rand and Ira Tulipan; Joe Hyams was handling the lighting and received credit as production super- visor; Connie Gerber was property mistress, and Mario DePalma was stage manager. Running time, 37 minutes. General audience classification. Immediate release. LESTER DINOFF from page 1) respondents, reporting from Boston and Hartford, told a story of lost business and some property damage. Drive-ins Closed From Boston, it was reported that Massachusetts theatres escaped the fury and damage of the Aug. 19 storm, although over the weekend a few drive-ins which were on the verge of closing for the season de- cided to call it a day when the rains came. Smith Management Co. was compelled to close seven drive-ins in New Jersey and New York State for the weekend, although all reopened last night. This circuit's Meadows drive-in, Hartford, Conn, which suf- fered the brunt of the August storm, was hit again by three and one-half feet of water in the projection booth and some ramp damage and will be closed for at least three days. Lock- wood & Gordon's Norwalk, Conn, drive-in was closed for lack of power; its Pix drive-in, Bridgeport, Conn, re- mained open despite water trouble but its Strand Theatre, Winsted, Conn., which was undergoing repairs from the previous storm was set back another few weeks on the renova- tions. Danbury, Norwalk Hard Hit From Hartford, Conn., it was re- ported that Connecticut motion pic- ture executives breathed an audible sigh of relief as weekend floodwaters did less than anticipated damage to theatre properties throughout the state. Situations in the Danbury and Norwalk area, however, were most badly hit. "By no stretch of the imagination," one Connecticut executive told Mo- tion Picture Daily, was the damage this past weekend so extensive as occured during the August floods." Highway facility breakdowns be- tween New York and Connecticut caused a break in film truck deliveries, and many theatres were forced to substitute scheduled bookings from Connecticut exchanges. Mechanic Buys Two Balto. Loew Houses BALTIMOBE, Oct. 17.-Two Balti- more theatres, Loew's Century' and Valencia were acquired today by Morris A. Mechanic, local real estate operator and theatre owner. They were purchased from the Century- Parkway Corp., a subsidiary of Loew's. The purchase was consummated through Joseph Vogel, president of the parent corporation, Loew's Thea- tre Corp. The Loew's management ends on Wednesday. The new regime takes over the following day. Mechanic said he planned to con- tinue the same type of first-run policy at the Century. The Valencia, how- ever, which is located atop the Cen- tury, will be converted into air con- ditioned office space. {Continued from page 1) production in the TODD-AO process racked up a big $36,797 through Sun- day night, marking the take on the first 10 performances of the two-a-day roadshow engagement. The only per- formance in which business was re- ported somewhat off was the first public matinee last Thursday. The Rivoli's lusty business at the weekend outdistanced all other first- run Broadway situations, which were hit by the three days of rainy weath- er. "Trial," however, at the Radio City Music Hall, is doing well con- sidering "the elements," according to a Music Hall spokesman, with a very good $150,000 seen for the first week. 78 Seats Removed Meanwhile, it was announced that the Rivoli's first three rows in the orchestra have been removed, with the loss of 78 seats, due to the large- ness of the image as viewed from that position. Regarding neighborhood New York theatre developments, RKO Theatres announced that in response to many- calls from patrons, it will hold "Mis- ter Roberts" two additional days, with the hold-over ending tomorrow. Many patrons were said to have requested the extended time because of the bad weather, although an RKO spokesman called business at the weekend very good. Downing Says {Continued from page 1) make big pictures, an intent he found last year. The final jury, though, Downing added, remains the public, which by its patronage stamps a par- ticular production a big or fine pic- ture. Todd Dissatisfied With Process' Debut Mike Todd told the United Press in Hollywood last week that he was something less than wholly pleased with the introduction of the Todd- AO process at the premiere here last week of "Oklahoma!" at the Rivoli Theatre. He claimed a "bad print and bad showmanship" were to blame for some press notices which hailed "Oklahoma!" with more enthusiasm than was displayed for the Todd-AO process. He said his new picture, "Around the World in 80 Days," is better suited to the process and he'll do the "showmanship" on it himself. Todd said only one print of "Ok- lahoma!" had been made because they were "fiddling around with the title opening on the master print. They should have postponed the pre- miere." Zinnemann to WB The signing of director Fred Zin- nemann to direct the picturization of Ernest Hemingway's "The Old Man and the Sea," which Leland Hayward will produce for Warner Bros., was announced yesterday. Tuesday, October 18, 1955 Motion Picture Daily 5 High Court (Continued from page 1) Supreme Court by the exhibitors, who , contended that a jury trial should be held. The justices gave no reason for . their decision, merely noting it on a 1 list of orders handed down at noon today. Two Companies File The exhibitors who brought the appeal were the Narragansett Pier i Amusement Corp., Artcraft Pictures, . Inc., and Meyer, Joseph and Max , .Stanzler. They operate theatres at Narragansett Pier, Wakefield, East Greenwich and Wickford in Rhode Island. The five major distributors originally sued all but Max Stanzler, ' charging that they had defrauded the distributors through false reports on percentage films. The exhibitors brought three counter-actions charg- ] ing the five major distributors and five other distributors and two exhibi- tor corporations with an anti-trust conspiracy against the Rhode Island 1 theatres. United Artists, Universal and Columbia then countersued the 1 exhibitors for percentage fraud. All Actions Consolidated The Federal District Court consoli- dated all the actions for trial, and later referred the case to a special master for decision. The exhibitors, who wanted a jury trial, appealed to the first circuit court of appeals, and I when they lost there, to the Supreme Court. They argued that anti-trust plaintiffs should not be discouraged by the prospect of long and unrea- sonable delay and expense, and that this would result from the decision to permit a special master to hear the case. The distributors, in reply, said the special master would probably fin- ish hearing the case before the high court could act on the appeal. They said the entire litigation was ex- tremely complicated, of the type par- ticularly suited to resolution by a master. UA Post to Cooper (Continued from page 1) of Cooper, Kranze announced a re- alignment of branches in the Eastern district, managed by John Turner, and the Central district, both under the supervision of Eastern and South- ern division manager Milton E. Cohen. The Cleveland branch will be transferred from the Central to the Eastern district, while the Eastern ex- changes of Pittsburgh and Washing- ton will be incorporated in the Cen- tral territory. Under the new organizational plan, which becomes effective next Mon- day, UA's Eastern district comprises Boston, New Haven, Philadelphia, Buffalo and Cleveland. Exchange of- fices of the revised Central district, to be headed by Cooper, are Cin- cinnati, Detroit, Indianapolis, Pitts- burgh and Washington. Cooper joined United Artists in 1944 as a salesman in the Pittsburgh $30,000 Awarded in Pitt. Percentage Suit Special to THE DAILY PITTSBURGH, Oct. 17. - Judg- ments in seven distributors' percent- age under-reporting suits, awarding damages aggregating $30,000 to the plaintiffs— Paramount, 20th Century- Fox, Loew's, Warner Bros., RKO, Universal and United Artists— against defendants James Jaffurs, Richard E. Brown, John Jaffurs, Jr., William Anast and Wilmer Enterprises, Inc., were signed, on consent of the parties, by District Judge Herbert P. Sorg in the Federal Court here to- day. Under-Reporting Charged The actions, seeking damages for under-reporting on percentage pic- tures at the Wilmer Theatre in Wil- merding, the Star Theatre in Glass- port and the Grant Theatre in Millvale, all in Pennsylvania, during 1940 to 1951, had been contested for over four years by defendants, whose answers, in addition to denials of the distributors' charges, pleaded a de- fense under the Pennsylvania six-year statute of limitations, and a counter- claim under the Federal Anti-Trust Laws for unliquidated damages. The judgments dispose finally of all issues in plaintiff's favor. Times Film Seeking New Product Abroad Felix Bilgrey, attorney for Times Film Corp., will leave for Paris to- day to join Jean Goldwurm, president of the distributing organization, in negotiations for the acquisition of new product. Goldwurm, who has been abroad three months, is extending his stay in Europe to complete plans for the co- production with Robert Siodmak of a film to be made on the continent. Bilgrey also will take part with Gold- wurm in talks with a French producer for a co-production in France. SU' Acquires Rights To 'Emperor Jones' Acquisition of the motion pncture rights to "The Emperor Jones" from Jac Thall, Clifford Cochrane and the estate of the late Eugene O'Neill was announced yesterday by Universal. The one-act, eight-scene play was first produced at the Provincetown Playhouse in New York in 1920. A screen version of the play, pro- duced by John Krimsky and Clifford Cochrane, Inc., and starring Paul Robeson, was released by United Artists in 1934. territory, and has been with the com- pany throughout his industry career. He was shifted to the Detroit sales force in 1945 and two years later was named Cleveland branch manager. In 1950 he was appointed manager of the New Haven exchange and con- tinued in that post until he assumed management of the Washington branch in April, 1954. Trans -Lux (Continued from page 1) under way for the remaining three pictures, he added, with the eventual aim of releasing 12 pictures a year or one per month. Brandt prefaced the announcement of Trans-Lux Distributing Co. plans by explaining that Trans-Lux Pictures Corp., another subsidiary which pur- chases the Western hemispheric rights to films, had acquired the rights to six films. The three already mentioned will be handled by the Trans-Lux Distributing Co., while another three are being handled by other distribut- ing companies, the other three being "Adventures of Sadie," "Svengali," and "The Wicked Wife." Feels Specialized Selling Needed Trans-Lux formed its own distribu- tion organization in the belief that the product needed specialized selling and concentrated effort. Eventually, Brandt continued, Trans-Lux will have branch offices in the following eight territories: New York, Washing- ton, Atlanta, Dallas, Los Angeles, San Francisco, Minneapolis, and Chicago. The rest of the country will be cov- ered by sub-distribution, he added. Also attending the press conference were Harry Brandt, a large stock- holder in Trans-Lux and a member of its board, and George Roth, who recently joined Trans-Lux Distribut- ing Corp. as a vice-president in charge of sales. A statement by Per- cival E. Furber, chairman of the Trans-Lux Corp. board, announcing the formation of the distribution com- pany was read to reporters. Furber, who lives in Darien, Conn., was said to have been flood-bound. Criticizes Code In response to a question, Harry Brandt said that the Trans-Lux Dis- tributing Co. would not limit itself to the handling of foreign films which have a Production Code Seal. He called the Code "outmoded," con- tending it needs modernization. "We will never release anything that is not in good taste," he added, however. Roth, in his prepared statement, said there is an ever-growing market in the U. S. for good foreign product. The organization's first release will be "Dance, Little Lady," which will open at the Normandie Theatre here prior to Christmas. Tulipan Named (Continued from page 1) contact for the past three years, as- sumes his new duties immediately. A member of the publicity and ad- vertising staffs of the company since 1942, he was previously associated with Warner Bros, following entry into the industry through the exhibi- tion field. 'RebeV Here Oct. 26 "Rebel Without A Cause," Warner Bros.' CinemaScope and WarnerColor drama, will begin its New York en- gagement at the Astor Theatre here on Oct. 26. C.E.A. Neutral Film Rental Protest Due At Rome Meet By PETER BURNUP LONDON, Oct. 17. - Rising film rentals in the U. S. will figure prom- inently on the agenda at the three- day meeting in Rome of the Inter- national Union of Cinema Exhibitors, which opens Oct. 26. Due to a product shortage in Amer- ica, distributors are increasing per- centage hire-rates in their respective areas. Exhibitor representatives from a number of European countries are expected to press for an international movement among exhibitors aimed at curbing the alleged tendency. May Take Detached View The British delegates to the meet- ing-Ellis Pinkney and E. J. Hinge, respectively general secretary and treasurer of Cinematograph Exhibi- tors Assn.,— are likely to remain on the side-lines in the debate. Examination of the latest Board of Trade film-trade statistics reveals that film-hire in this country remains comfortably static. The board's figures show that the average percentage terms for the first half of this year was 35.2 per cent, the rate which obtained in the previous six months. At the beginning of 1950 the rate was 35.9 per cent and has fluctuated since by around 0.6 per cent in any direc- tion. Myron Blank, new president of Theatre Owners of America, has been designated representative of that or- ganization at the I.U.C.E. meeting in Rome beginning next week. Insofar as could be learned yesterday, Allied States will not be represented at the meeting. Indiana Allied (Continued from page 1) nine charter organizations that con- stitute COMPO, including national Allied." It also demanded that these units have ample time to study each subject. "It should further be assured that COMPO work in closer liaison with all of the organizations that compose it," the ATOI board declared. It specified that "COMPO would regu- larly release to all of its charter mem- bers a complete financial statement showing operating costs, balance of funds, allocation of money for future programs, etc. It stated the ATOI board continues to support the original intent and purpose of COMPO and feels that such an organization "is highly de- sirable for our industry. With safe- guards that will insure against it becoming an organization that will override its constituent member groups, it is hoped that COMPO will be preserved." Motion Picture Daily Tuesday, October 18, 1955|= PEOPLE Norman A. Hasselo, personnel man- ager of United Artists, has been named publicity chairman for the an- nual bazaar sponsored by Ray Ridge Post No. 157 of the American Legion. Proceeds from the charity event will support the veterans' program of the Bay Ridge Post. n Mort Siegel, foreign legal and oper- ations executive for RKO Radio Pic- tures, Inc., has resigned to join Sol Lesser Productions in an executive capacity. Siegel will concentrate on foreign operations of the Lesser or- ganization, a step toward the pro- ducer's contemplated expansion into the international sphere of the motion picture industry. □ Martin Starr, Mutual commentator of the "Here's Hollywood" program on Station WOR, has been named "Radio's Most Authoritative Commen- tator on Hollywood" by the United Fan Clubs of America convention for the second successive vear. Jack Webb has accepted the invita- tion of Benson Ford— chairman of De- troit's United Foundation Torch Drive —to be the principal speaker on Nov. 1 at a luncheon to be held at the Shera- ton-Cadillac Hotel in Detroit. The goal for the annual "Give Once For All" campaign this year is $14,- 450,000. n Alfred Alperin, son of Mickey Al- perin, a general manager of the Hart- ford Theatre Circuit, has assumed managership of the Rialto in Wind- sor Locks, Conn. 49% Not Yet Released There REVIEW: L.A. VistaVision (Continued from page 1) tion that double-frame VistaVision does not fall in that category. Queried by Motion Picture Daily, Loren L. Ryder, inventor of Vista- Vision, said, "VistaVision double- frame projection, as used in Para- mount pictures, is in no sense a road- show presentation; and as it is a standard release, we see no reason why it should be penalized." He said no other projectionists local in the country has made a claim for a special scale in the handling of double-frame projection. The Stanley Warner and Fanchon & Marco circuits have houses equipped for double-frame Vista- Vision. Local 150 also has made represen- tations to the United Artists Theatre Circuit, with respect to special rates for handling Todd-AO projection, for which the circuit is preparing two theatres here. A circuit executive said the union demands are unrealistic but talks are continuing, and stated the circuit position as "we have a con- tract and expect to live up to it." New Jersey Exhibitors Can't Judge APache Woman Unseen Pictures tor Compo Awards State — American Releasing New Jersey theatre owners found it difficult to vote for the third Council of Motion Picture Organizations Audience Awards nominations, as 49 per cent of the pictures nominated have not been released in the northern part of the state as yet, according to an exhibitor here. The circuit official, stating that in- dependent and circuit exhibitors are 100 per cent behind the COMPO Awards, said that the present method of distribution and the clearance sit- uation are to blame for the situation. The exhibitor, pointing to the films listed in the COMPO nominations, said that "about 35 per cent of the films on the ballot which have been released in Northern New Jersey have not been scheduled for most situa- tions." Allied Theatre Owners of New Jersey also pointed to this situation in its "Allied Digest," the unit's news bulletin. ATONJ cited similar figures and said that "it's not the Audience Awards fault." Projectionist Loses Brutality Keeps N.Z. Round With Union Censor's Shears Busy S fecial to THE DAILY PORTLAND, Ore., Oct. 17. - J. Carlyle Ross, Portland projectionist, has lost the first round in his fight with the AFL Motion Picture Opera- tors union over his charge that the union violated the Taft-Hartley law by forcing him off a relatively high salaried job into one paying less money. A national labor relations board trial examiner in San Fran- cisco has recommended that Ross' complaint against the union be dis- missed. The recommendation by Wil- liam A. Spencer will go to the NLRB for a decision. Spencer based his recommendation on the ground that Ross' case does not meet the NLRB's standards for assuming jurisdiction. May File Exceptions Ross said that he and his attorney are considering filing exceptions to the recommendation. The case has attracted attention of the American Civil Liberties Union which has an- nounced it will aid him in any "ap- propriate action" he may take, in- cluding an appeal to the U.S. Su- preme Court. He charged in his complaint to the NLRB that he was unjustly transferred by union order from a job at the Hollywood Theatre of the Evergreen chain in Portland to a job at the Esquire Theatre, owned and operated by Ray Grom- bacher, and when he appealed to the NLRB, the union expelled him, he complained. Special to THE DAILY WELLINGTON, N. Z., Oct. 10 (By Air Mail).— Increases in film deletions by the New Zealand censor because of excessive brutality or unduly sug- gestive or vulgar material were re- vealed in the annual report made public recently. The proportion of cuts made for "violence" constituted 85 per cent of the total cuts made. Westerns took the brunt of the scissoring, with 60 out of a total of 90 such films ac- counting for 151 separate excisions. A total of 245 features were ap- proved for general exhibition; 97 were recommended for adults only; 45 were classified as unsuitable for chil- dren, and 10 were given restricted certificates, approved for persons over a specified age. Four features, one documentary and a Polish war atroc- ity short were rejected in toto. Hewitt, Fox-Wise. Head, to Coast MILWAUKEE, Oct. 17. - Gordon C. Hewitt, head of the Fox-Wisconsin Amusement Corp., here for the last 14 months, will be transferred to Los Angeles, about Nov. 1. Hewitt, who has been here for the past 11 years, was formerly from Cali- fornia when he was assigned here. He succeeded Harold Fitzgerald as president of the organization when the latter retired from that post. Hewitt's position on the Coast has not been announced. See Record Turnout At N. E. Convention BOSTON, Oct. 17. - The regional convention of Independent Exhibi- tors, Inc., of New England is ex- pected to break all exhibitor atten- dance records for a local annual meeting, according to Edward W. Lider, general chairman. The two- day convention is set for Oct. 24-25 at Toy Town Tavern, Winchendon, Mass. Reservations are coming in from theatremen in the five New England states, plus Connecticut, New Jersey and Maryland. Speakers will be Irving Dollinger, of New Jersey, who will give the key- note address; Wilbur Snaper, of New Jersey; A. F. Myers, Allied general counsel, and the Hon. Joseph W. Martin, Jr., of Washington. Samuel Pinanski, president of ATC, will par- ticipate in the forum discussions on major issues of the day. 'Texas Lady' Nov. 23 "Texas Lady," starring Claudette Colbert and Barry Sullivan, will be released nationally in Superscope and Technicolor by RKO beginning on Nov. 23. Golden Corp. Hollywood, Oct. 17 Roger Corman proves himself to be a bright young producer and di- rector, drawing good performances and interesting action out of an In- dian problem story, filmed in appeal- ing Pathecolor. Attractive Joan Taylor makes the title role exciting as she joins Lance Fuller in portraying sister and brother half-breed Indians, and fills the ro- mantic spot opposite Lloyd Bridges, a trouble shooting government agent, who solves a series of crimes that nearly causes an Indian uprising in a small Arizona town at the turn of the century. This one can be considered a bet- ter-than-average small budget West- ern. Exploitation should be geared to help build its players into future marquee names. Lou Rusoff's story and screenplay highlights Lance Fuller's determina- tion to become an Apache chief, in the belief that he failed as a lawyer because his identity as a half-breed made him a social outcast by the, white man and Indian alike. Lloyd Bridges wins Miss Taylor's confidence in his sincerity for her love, and gains her help in exposing her brother as the one responsible for some killings and stage coach holdups. He tries to keep a promise! that he would take Fuller alive, but a climactic fight ends with Fuller fall ing off a rocky cliff. Miss Taylor is; vindicated of any part in the crimes as she and Bridges face the future together. Executive producer was Alex Gor-I don. Floyd Crosby handled the pho- tography, and the music was com-j posed and conducted by Ronald Stein. Running time, 83 minutes. General classification. For release in October. S. D. B. 1 pen reel t; pit. its ( pen weel Arrest Manager for Admitting Juveniles [II Special to THE DAILY LORAIN, O., Oct. 17.-On the day that the amended House Bill No. 712 went into effect, the manager of tha Lorain Drive-in, Richard Calvin Kline, was arrested for selling admis sion tickets to two boys, aged 16 and 17 respectively, to see a burlesque picture, "Teaserama," which, accord- ing to Lorain County Sheriff Carl B Finegan and Lorain city policemen who are members of the juvenile de linquency squad "has a tendency to corrupt morals." They asked the film be confiscated. Ironically the arrest took place in the home county of State Senator Charles A. Mosher, one of the bill's sponsors. Kline was freed upon pay ment of $500 bail. The Lorain Drive- in showed the picture with all the eliminations required by the New York and Pennsylvania censors. It ha; been shown in several area drive-insjpl without criticism. Chili 1957 Pecf Stir; RA- TI i lives ous ill u All H post »asa I,. VOL. 78. NO. 76 MOTION PICTURE DAILY NEW YORK, U.S.A., WEDNESDAY, OCTOBER 19, 1955 TEN CENTS Co. Presidents Need Stressed For A Global Permit Plan MP A Board to Meet Again Here on Italy By MURRAY HOROWITZ The urgency of developing a glo- bal formula for the division of foreign permits among American film com- panies was stressed here at yester- day's meeting of the Motion Picture ^Association of America's board of di- I rectors. The board was said to have ex- pressed its sense of urgency following its decision to postpone the Italian permit issue until some time next ■week when the board, which is com- posed of film company presidents, .vill convene again. The delay was attributed to the absence of Milton R. Rackmil, presi- dent, and Alfred E. Daff, executive vice-president of Universal, one of ( Continued on page 5 ) UNESCO Planning International Film Center for Children Plans for the establishment of an International Center of Films for Children, scheduled for operation by 1957, will be reviewed in Paris in December, the UN Educational, Scientific and Cultural Organization j UNESCO ) announced. The projected center is an out- growth of a meeting of representa- ives of the film industry and of vari- )us organizations concerned with ( Continued on page 5 ) Albert Kane Named UA Manager in D.C. Albert M. Kane has been appointed Washington branch manager for Jnited Artists, replacing Sidney Hooper, who has been elevated to the jost of Central district manager, it vas announced by B. G. Kranze, gen- ial sales manager of UA. Kane, who has held a variety of (Continued on page 5) Favors Continued TOA-AHied Cooperation Marcus Doubts Federal Legislation Best Solution to Current Problems Special to THE DAILY MINNEAPOLIS, Oct. 18.— Ben Marcus, of Milwaukee, former president of Allied States Association, expressed doubts today that Federal legislation offers the best solution to problems currently plaguing motion picture exhibitors. Marcus, a guest at Colum- bia's reception for screen star Betty Garrett, commented on TOA's uncom- promising op- position to Fed- eral legislation, declaring: "The T O A leaders have a perfect right to their opinion and who can tell who is right? I am not at all sure that Federal legislation is the answer and I believe that it should be avoided if at all possible." The former Allied president said that he doubted that there is any pos- sibility of a merger between Allied and TOA "in the near future," but expressed die belief that the two ex- hibitor organizations should continue to work together to achieve common ( Continued on page 5 ) Ben Marcus Foreign Production Expensive: Reynolds Production in Europe of films for television and theatrical presentation is a more expensive venture for U.S. producers than is generally thought due to the im- port restrictions on film and equipment, ac- cording to Sheldon Rey- nolds, producer of "Foreign In- trigue," which United Artists expects to re- lease next April. Reynolds, who used some 4,000,000 feet of film in mak- ing 156 half-hour television films for his "Foreign Intrigue" series and 39 (Continued on page 4) Sheldon Reynolds IFE to Release 8-12 Films By Aug.; Reiner Sales Chief By LESTER DINOFF Appointment of Manny Reiner, former vice-president of sales for Guild Films, as general sales manager of I.F.E. Releasing Corp. was announced here yes- terday by Seymour Poe, executive vice-president, who also revealed that the company will Joseph Gould as an administrator of the company. Poe disclosed that the company is currently negotiating with French producers for the U.S. distribution rights of certain French product. He said that I.F.E. Releasing will dis- tribute international product as the company is looking at some American product also. Poe, in stating that all Italian films except co-productions are offered to I.F.E. for distribution in this market, said that the recently acquired J. Arthur Rank production of "Lease of (Continued on page 5) Manny Reiner also disclosed the release eight to 12 films by Au- gust, 19 5 6, three of the films by Janu- ary. Reiner will assume his new post i m m e - d i a tely, suc- ceeding the re- cently resigned Bernard Jacon, Poe said. The I. F. E. official appointment of Defense Starts 5-Year Surge Of TV Is Cited At 16mm. Trial Availability of Films for Video Up 200%: Beggs By WILLIAM R. WEAVER LOS ANGELES, Oct. 18.-The top price which a producer could get from television for a feature picture in 1949 was S7,000; today he can get 550,000 for an equivalent picture. Advertisers using television budg- eted less than one per cent of total advertising appropriation to video io 1949: by 1954 television was averag- ing ten per cent of every advertis- ing dollar. These statistics were among scores presented in evidence today by de- fense witness Alexander Kenneth Beggs, testifying in the trial of the government's 16mm suit charging that five major film companies conspired to restrict exhibition of their pictures (Continued on page 4) Report TOA 'Feelers' To Brewer and Jacon For Executive Post Theatre Owners of America, which is seeking "a competent industrv- experienced executive to act as liaison between TOA and distribution," was reported here yesterdav as having made overtures concerning the posi- tion to Rov Brewer of Allied Artists and Bernard Jacon, former vice-presi- dent of IFE Releasing Corp. The TOA board of directors was (Continued on page 5) UTO of Okla. Asks Allied Affiliation From THE DAILY Bureau WASHINGTON, Oct. 18. - The newly-formed United Theatre Own- ers of Oklahoma has applied for membership in the Allied States As- sociation of Motion Picture Exhibi- tors, according to Abram F. Myers, Allied's general counsel. UTOO has been issued an invita- ( Continued on page 5) 2 Motion Picture Daily Wednesday, October 19, 1955 PERSONAL MENTION D A RHYL F. ZANUCK, 20th Cen- turj -Fox \ ice-president in charge of'production, lias returned to Holly- wood from Europe. • Bernard E. Zeeman, treasurer of Columbia Pictures International, will leave New York on Friday for Manila and later will go to Toyko with Lacy Kastner, president of C. I. • Ralph Kamon, of the United Art- ists foreign department legal staff, is the father of a daughter born to Mrs. Kamon this week at Brooklyn Jewish Hospital. • Leonard Hirsch, home office as- sistant to Rudy Berger, M-G-M Southern sales manager, will leave here on Oct. 30 for visits to key cities of the South. • Hugh J. Campbell, manager of the Central Theatre, West Hartford, and Mrs. Campbell are celebrating their 40th wedding anniversary. • Mary Ponichtera, secretary to Gil Cote of M-G-M's special service de- partment, has announced her engage- ment to Edward Zalesec • Sidney Kramer, RKO Radio for- eign sales manager, will leave here today for the Coast. • Herman Kass, Universal Pictures Eastern exploitation manager, left New York last night for Baltimore. • William Barnett, president . of Barnett International Forwarders, has returned here from Europe. • Grace Kelly left New York yes- terday for Hollywood. • Jules K. Chapman, United Artists manager of branch operations, was in Atlanta from New York. • W. W. Spencer, M-G-M studio manager, and his wife, are in New York from Hollywood. • Larry Stephens, publicity repre- sentative for Allied Artists of Canada, Ltd., is in New York from Toronto. • Sheldon Reynolds and Nicols Milinauie, independent producers, are in New York from Europe. Skouras to Coast Spyros P. Skouras, president of 20th Century-Fox, will leave here on Friday for Los Angeles to attend memorial services for his late brother, Charles Skouras, which will be held there at the weekend. H. R. H. Duke of Edinburgh Makes Plea U.K. Theatres Agree to Audience Collection tor Juvenile Charity By PETER BURNUP LONDON, Oct. 18.— One of the rare audience collections consented to by British exhibitors will be undertaken on behalf of the National Playing Fields Assn. as a result of a plea made here today by the Duke of Edinburgh at a meeting of the general council of Cinematograph Exhibitors Assn. The National Playing Fields is one of Britain's greatest charities, dedi- cated to aiding underprivileged youth, and for long has been served by His Royal Highness. A previous theatre collection undertaken for it produced £143,000 ($400,400). The nationwide collection in the- atres will begin next March 1. It will be preceded by a film in which the Duke will make an appeal to audi- ences for contributions and will be followed by another in which he will thank the public for its cooperation. The Duke paid tribute to the late W. R. Fuller, C. E. A. general secre- tary, for his devotion to the industry and his services to the Playing Fields Ass'n. He signed a guest register, specially prepared for his visit by C. E. A., and listened to general council proceedings for a time. Tonight Princess Margaret will at- tend a cocktail party at Claridge's be- ing given by the Royal Air Force Cinema Corp., of which she is a patron. Albany Area Aims at $5,000 for Hospital ALBANY, Oct. 18. - A minimum goal of $5,000 for the Albany ex- change district in the sixth annual Christmas Salute for the Will Rogers Memorial Hospital and Research Laboratories, at Saranac Lake, was fixed unofficially at a meeting of dis- tributor and exhibitor representatives yesterday. Distributor chairman Ray Smith presided. The session preceded die telephone-closed-circuit hookup of addresses by president Abe Mon- tague, distributor national chairman Charles J. Feldman, exhibitor na- tional chairman M. A. Silver and others. Hopes for $13,000 More dian $4,000 was raised in the exchange territory through scroll signatures and donations to die TB hospital last year. An additional $10,000 was collected from audiences the past July and August— with 50 theatres yet to be reported here. Smith hoped the figure would reach at least $13,000. Tells of New Way Of Dubbing Films A more effective method of dub- bing to meet die growing market for foreign films was claimed here yester- day by Jack Curtis and Terry Van Tell, president and vice-president, respectively, of Film-Sync, Inc., the firm which did the dubbing for the French import "Wages of Fear." Film-Sync, currently negotiating for the dubbing of other imports, uses a technique which allows the dubbing of large segments of the picture at one time, rather than isolated se- quences, Curtis explained. The proc- ess, which does not utilize the stand- ard loop method, was said by Curtis also to cut the time needed for dub- bing, thereby decreasing costs. Buena Vista Group to See Films in Work Sales and exploitation personnel of Buena Vista Film Distribution Co., gathering for their first convention, starting Monday at the Walt Disney Studios in Burbank, Cal., will wit- ness actual production of a number of films, and will have screened for them extensive footage from forth- coming productions. A trip to Disney- land is another important feature on the agenda. The convention will run from Monday through Saturday, Oct. 29. Fox Inter -Mountain's Tom Brennan Dies DENVER, Oct. 18.-Tom Brennan, 41, Northern district manager for Fox Inter-Mountain Theatres, died in a Laramie, Wyo., hospital following a heart attack. A brother-in-law of Frank H. Ricketson, Jr., president of Fox Inter- Mountain Theatres, Brennan had managed theatres for the company in Laramie, Rawlins and Cheyenne, Wyo., before being made a district manager. He served in the navy in World War II. He is survived by his wife, Virginia, sister of Ricketson; three daughters and a son; his mother, three brothers and two sisters. Raze Conn. Theatre BRIDGEPORT, Conn., Oct. 18.- The Lyric Theatre is being razed to make way for a proposed parking facility. Rothafel Assumes His Roxy Post Here Robert Charles Rothafel assumed his duties yesterday as managing director of the Roxy Theatre, National The- a t r e s' Broad- way showcase here. Rothafel, the nephew of S. L. (Roxy) Rotha- fel, stated upon assuming his post that under the aegis of NT no stone will be left un- turned to make the Roxy "the outstand- ing theatre in the nation." Rothafel's last position with NT, before his transfer to New York, was district manager in the San Francisco-Oakland area. His arrival here represents a "home-coming," having lived in New York for 19 years, and having grown up in showbusiness under the tutelage of his uncle. Gramercy and Grable Deals Set with U.A. R. C. Rothafel Arthur B. Krim, president of United Artists, yesterday announced the con- summation of a financing-and-distrib- ution deal with Gramercy Pictures and a releasing arrangement with Betty Grable, as head of her own production company. The producing-directing team of Arthur Gardner, Jules Levy and Arnold Laven, who head Gramercy Pictures, will produce three major fea- tures in the next three years, financed by U.A. and distributed by that com- pany. The new company has set two properties for production. The first, "The Trap," will start immediately after the first of the year. The second will be "Custer's Last Stand," sched- uled for production next year. The arrangement with Miss Grable marks the actress' entry into the pro- ducing side of the industry. ► Three Channel interlock projection * 16, Wh & 35 mm tape interlock ► 16 mm interlock projection CUTTING & STORAGE ROOMS THEATRE SERVICE, INC. 619 W 54th St. • N 1 19 . JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherw.n Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fscke, Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone Hollywood 7-2145; Chicago Bureau, 120 S^th^ LaSalle^Street, Urb^En^Fa.dey, Advertising 3lprnes.!^.tt,v|^:?.e_IePh,?n,'= FInancial_6-3074^ Washington, J. A. Otten, National Press Club, Washington, D. C; Id. Motion _ hone Circle vfce-'presTdentr Leo J. Brady,' Secretary. Other Quigley Publications: Motion Picture Herald,' Better Theatres and BettVr"Refreshment"'Me^ a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 1988, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign- single copies 104 The remarkable story of Lillian Roth is magnificently portrayed by Susan Hayward YOU NAME THE AWARD - THIS PICTURE WILL GET IT! The grapevine from California has long whispered the news. Now, it is no longer just rumor. It is a fact. The print came East. We saw it in our Projection Room. Countless people will see this picture. Its story is already known to 100 million Americans. Unprecedented grosses will pour into boxoffices. It is a milestone in movies. Screen Play by HELEN DEUTSCH and JAY RICHARD KENNEDY • LI LU A^ROTh!1 M?KE WnNOLLY and^ROLD FRANK • Directed by Produced by LAWRENCE WEINGARTEN An M-G-M Picture (Available in Perspecta Stereophonic or 1-Channel Sound) 4 Motion Picture Daily Wednesday, October 19, 1955 Overseas (Continued from page 1) half-hour '"Sherlock Holmes" TV shows, declared here yesterday at the UA home office diat his picture, filmed in Stockholm, will "not capi- talize on the TV series of die same name." Reporting that he is seeking prop- erties with foreign elements in them for future feature film production, Reynolds said that "the only simi- larity between the UA financed fea- ture motion picture and the television film series is in tide only." It was injected at diis point that UA vice-president Max E. Youngstein foresees a United States and Cana- dian gross of $1,600,000 for "Foreign Intrigue," which stars Robert Mit- chum. Notes Difficulties Abroad In commenting on European pro- duction, Reynolds said that film mak- ing abroad is not cheaper due to the varied custom charges, required permits, time involved and shifts from locale to locale. He said diat Euro- pean nlm studios do not stack up as well technically to American studios as the film centers in Europe aren't as big, soundproofed, equipped and flexible as their U.S. counterparts. The significant developments in television and their meaning . . . Every Monday in Jelev'ision Jo day Right at the start of the week — through an inter- pretive new style of trade paper journalism — this concise report of the sig- nificant news and events keeps you posted quickly and easily. Jelev'ision Jqday Published every Mon- day in con junction with Motion Picture Daily Television — Radio .with Pinky Herman-. 16mm. Trial m Joe Given. DESPITE the fact that sales of color receiving sets haven't kept pace with the increased number of colorcasts, telecasters feel that in time John Q. Public with many more color programs available, will be prompted to replace black and white sets with color receivers. CBSked for the month of November calls for the colorcasting of all of the "Gene Autry" and "Red Skelton" shows, "Mama" (Nov. 4), "Shower of Stars" (Nov. 3), "Omnibus" (Nov. 6-13), "Climax" (Nov. 10-24), Ford Star Jubilee's "Caine Mutiny Court Martial" (Nov. 19) and "Studio One" (Nov. 21-28). NBC likewise has expanded its color schedules and today is beaming five times as many horns of live color- casts as it did last year, or about 40 hours a month. . . . Screencraft Pictures will hold a press screening today at Lloyd's of the Quintet Productions' "Judge Roy Bean," starring Edgar Buchanan. World dis- tribution rights are controlled by Screencraft who has sold the half- hour color 39 telefilms to American Bakers, starting Oct. 30 in 22 of 42 Mid- Western markets. ft ft ft Joe Given, whose commershills are heard on the "Perry Como Show" and "General Electric Theatre," has been signed to give with the sales pitch on the "Frankie Laine Show" CBSaturdays at 6:15 P.M. Given, formerly a captain in the U. S. Air Force, is the possessor of one of the finest speak- ing voices on the air and with his wealth of experi- ence, resonant voice and excellent delivery, is sure to cop a top spot among radio and TV spielers. . . . Sid Dubroff, general manager of Spoltlight Promotions, is seeking to acquire distribution rights to a dramatic telefilm series or a new dramatic property which Spotlight will produce either in 13 or 26 telefilms. . . . Tiny Fairbanks, who used to MBSpread sunshine on his own program, has become a triple-threat in the recording field. He writes his own material, records same and distributes the disks on his own label, Fairbanks Records. ft ft ft After a quarter century of staging their mammoth "Thanksgiving Parade" in Newark in the morning, Bamberger's department store, with General Electric sponsoring TVia CBS, will hold the colorful procession, titled "Thanksgiving Parade of Lights," in the early evening, 6:15-6:45 P.M. EST, Wednesday, Nov. 23. Produced by Paul Levitan, a special lighting effect, invented by Dr. Alexander and called "black light," will be used. City fathers have also agreed to darken the street lights during the parade which should enhance the picturesque "lights and shadows" festival. . . . Jake Evans of McCann-Erickson and Halsey V. Barrett, of TV Bureau of Advertising, will be guest speakers at the luncheon sessions, next Monday and Tuesday, held by the Spot Sales NBClinic of promotion-merchandising-publicity managers at the Hotel Plaza in Gotham. ft ft ft Revue Productions' teleseries, "Adventures of Kit Carson," starring Bill Williams, has been acquired by MCA-TV Ltd. and is the 27th show in its film syndication division. Program had enjoyed a four-year run in 130 markets for Coca-Cola. . . . Westbrook Van Voorhis, pro- ducer-narrator of "It's Time," weekend dramatized news vignettes heard ABCoast-to-Coast, is observing his 30th anniversary on the air. Van started as an announcer back in 1925 at WPCH which was subsequently absorbed by WMCA. ... A film producer wants to produce the Elmo Russ-Odette Bouchard ballet, "The Broom, The Kettle and The Pot" in Italy. Elmo is one of the country's finest organist-composers. . . . Kraft Foods Company, sponsors of TV's first full-hour dramatic program has established a $50,000 prize to be awarded to the author of the best original TV play produced on the "Kraft TV Theatre," during the year ending Oct. 31, 1956. ft ft ft WOR-TV's "Celebrity Parade for Cerebral Palsy," 19-hour telethon next Saturday, will be TVeed off 'by Jackie Gleason. Eydie Gorme, Bobby Sherwood, Toni Arden, Herb Shriner, Jaye P. Morgan, Art Car- ney, Susan Strasburg, Ed Begley, Rita Gam, Hal March, Thelma Carpenter, Carol Haney, Gwen Verdon, Brad Phillips and Bill Silbert also have volunteered their time and talents to this great cause. (Continued from page 1) by outlets competitive with the 35mm theatres. Beggs, senior economist in charge of the research department at Stan- ford University, and who said his services have been utilized by both government and private industry in about equal measure, testified he had been engaged by defense counsel Homer I. Mitchell and Macklin Fleming last March to survey tele- vision conditions throughout the 1949-1954 period. Cites NARTB and FCC Beggs cited the National Associa- tion of Radio and Television Broad- casters and the Federal Communica- tions Commission as chief sources of his information, and named various trade organizations and publications as secondary sources. Beggs said the television market for feature films increased tremendously between 1949, for which he used in all statistics as his base year, and 1954. He said his research indicated 1,200 features were available for tele- vision in 1949, and 3,600 in 1954. He said feature film sold to television recoups four-sevenths its cost the first year, two-sevenths the second year, and one-seventh the third year. Government counsel steadily of- fered objections as testimony con- tinued, and was repeatedly over-ruled by Federal Judge Leon R. Yankwich, who reminded counsel that the gov- ernment had consumed 10 days pre- senting documentary evidence and said the defense was entitled to the same privilege. 'Reasonableness' Called Vital Pointing out that the obvious de- fense intention in introducing Beggs' testimony was to show their deport- ment had been in line with "doctrine of reasonableness," Judge Yankwich declared, "the most important factor in this case is the reasonableness of the restriction. The Supreme Court has said repeatedly that the motion picture industry is a peculiar industry. It has ruled that clearance is protec- tion of customer." He said the con- spiracy issue can be decided "very quickly," but evidence bearing on reasonableness is of utmost impor- tance. Other data submitted to the court by Beggs, on basis his survey, in- cluded: 1,899,000, or 43 cents per share as compared with $1,373,000, or 31 ?ents per share, based on the number )f shares outstanding. Theatre earnings were slightly ihead for the first nine months, Soldenson said. Theatre business was Very good in July and August but disappointing in September. As a •esult, the full quarter was not equal :o the record level of business of last year which was the best third quarter for the theatres since 1950, he stated. Goldenson said that the A.BC Division showed a marked im- provement in the third quarter over last year, operating at a profit as against a sizeable loss in the corre- ponding period of 1954. Looks for Young Talent Commenting on the need to build up theatre attendance, Goldenson said that new young talent should be developed by the producing com- panies in order to attract more people to the theatres, especially the younger people. He was encouraged to note an increasing use of new young stars by the major production companies. As to ABC Goldenson reported that the TV network schedule starting this Fall season represented a very sub- stantial increase over last year in commercial time sold to sponsors as well as a much stronger program lineup. He said that Disney's "Mickey Mouse Club," the afternoon children's TV show, was completely sold out to advertisers on a 52-week basis before its initial showing on Oct. 3. The public reaction to date would indicate that this program will measure up to the great expectations held for it, he said. Sees Disneyland Popular Goldenson stated that the Disney- land amusement park, in which the company has approximately a 35 per cent interest, has been well received by the public since its opening in July. He also noted that the com- pany's new record subsidiary is now distributing the recorded songs from the Mickey Mouse TV show and that other records bearing the ABC-Para- mount label would be on the market in November. Local Distributors For 'Wiretapper' Set BOSTON, Oct. 19. - Joseph E. Levine, president of Embassy Pic- tures, has appointed the following re- gional distributors for "Wiretapper": George J. Schaefer, Jr., president o! Selected Films, for New Orleans, At lanta, Charlotte, Memphis, St. Louis, Kansas City, Des Moines and Omaha; Harold Schwarz, Tower Pictures, for Dallas and Oklahoma; Embassy Pic- tures Corp., for Boston and New Haven; Fred Stein for Los Angeles, Portland, Sail Francisco, Seattle, Den- The Return of Jack Slade Allied Artists Hollywood, Oct. 19 The second film based on the lethal legend of the frontier gunman, by way of his likewise lethal son, is as deadly, explosive and dramatically convincing as the first. This should be good news for exhibitors who did well with the original. Like his sire, whose smoky reputation is cleaned up a bit in the dialogue references of the second picture, the young Slade is lightning with his sidearms, and nearly as fast in the temper and romantic departments. On points, the second picture figures to match up with, or outdraw, the first. John Ericson portrays the young Slade, who gives up his law studies, believing his name will prevent his success in that profession, and goes to work for the Pinkerton Detective Agency as a plain-clothes gunman like (the dialogue says) his father was before him. He is assigned to ex- plore the mountainous hideout of a notorious band of Wyoming out- laws, learn their strength and report back. He does so, falling in love the while with a lady bandit, and delivers the information, on the basis of which the Pinkertons lay a trap by running in a train full of gold which turns out to be riflemen instead. This is the biggest, 'though not the most suspenseful, in a series of incidents that hold interest stead- ily and pile up suspense that holds to the end. Lindsley Parsons produced the picture, with John H. Burrows as associate producer, and Harold Schuster directed with his usual sure- ness of touch. It was written by Warren Douglas and filmed in Super- scope. In addition to Ericson, as Slade, Mari Blanchard as the lady out- law ("Yellow Rose of Texas" is used as her theme song, by the way) and Neville Brand as the most murderous of the outlaws turn in im- pressive portrayals, and support is compellingly competent throughout. Running time, 79 minutes. General classification. For October release. WILLIAM R. WEAVER Columbia Unit (Continued from page 1) ing that the entire operation will be under the supervision of Lacy Kastnei of Columbia Pictures International. To Have Separate Sales Force Kingsley said that once the division starts moving, a separate sales force will be formed to headquarter in the Columbia offices around the U. S. He said that Distributors International will have call on the Columbia Pic- tures advertising and publicity de- partments to aid in the specialized handling of the foreign pictures, but eventually the division will set up its own staff. EKC Record (Continued from page 1) vious high set in the first three quar- ters of 1953. Net earnings after taxes for the 1955 period were $57,982,467, up 23 per cent over the $46,958,693, the previous record total reported in the corresponding period a year ago. Sales in the third quarter of 1955 were $171,434,256, up 12 per cent over the $152,714,860 in the 1954 third quarter. Net earnings in the third quarter were $21,616,478, up 15 per cent over die $18,824,501 in the third quarter last year. John Hodiak, 41 HOLLYWOOD, Oct. 19. - Actor John Hodiak, 41, died of a heart at- tack at his home here today. Hodiak recently appeared in the stage hit "The Caine Mutiny Court Martial" and among his motion pictures were "Across the Wide Missouri," "Com- mand Decision," and others. ver and Salt Lake City; Dave Emanuel, for Albany, Buffalo, Phila- delphia, Pittsburgh, Cleveland, Cin- cinnati and New York. Levine will leave for Europe on Monday to set up deals for "Wire- tapper" in England and France. While in Paris and London he plans to look over foreign product. He will return on Nov. 4. O'Shea Talks Product At Sales Meeting Special to THE DAILY CHICAGO, Oct. 19.-Current and forthcoming pictures, including "The Desperate Hours," "Ulysses," "The Trouble With Harry," "Lucy Gallant" and "White Christmas" were dis- cussed here yesterday by E. K. ( Ted ) O'Shea, vice-president of Paramount Film Distributing Corp., at a meeting here with Bryan D. Stoner, Central division manager, and his branch managers. Branch managers who attended the meeting were: Jess McBride, Min- neapolis; Irving Werthamer, Milwau- kee; Tom Duane, Detroit; Dick- Frank, Indianapolis, and Hal Stevens, Chicago. PEOPLE J. Earl Hayes, recently retired as manage ■ of die Mainstreet Theatre in Lexington, Mo., was honored with a luncheon by Fox Midwest district managers. David Dallas, former city manager for Mid-Central Theatres in Manhat- tan, Kas., has joined the home office as director of advertising and public relations. Otto Esposito, for many years with Loew's Poli and Strand Amusement Co. theatres in Bridgeport, Conn., has returned to the industry as man- ager of Strand Amusement's Strand in Bridgeport. □ Carlos Neibla, M-G-M manager for Mexico who heaquarters in Mexico City, recently celebrated his 25th an- ni.ersary with the film company Neibla started as a theatre checker for M-G-M in 1930. Henry Cummings has been named manager of the Lawler Theatre, Greenfield, Mass. No TV Sponsor (Continued from page 1) Audience Awards show will have no commercial sponsor. Its purpose will be to sell the motion picture industry to the public, not a product to be purchased. In New York, the Motion Picture Association of America has indicated its willingness to underwrite the cost of the TV show up to $150,000. Three Coast Groups Take Note Of MPA Move to Back TV Show HOLLYWOOD, Oct. 19.-Guarded comment was registered here today by three industry groups when ques- tioned by Motion Picture Daily regarding dieir reaction to a willing- ness of Motion Picture Association of America to earmark as much as $150,000 in underwriting the cost of the television presentation of the Au- dience Awards show planned by the Council of Motion Picture Organiza- tions. Lou Greenspan, executive secretary of the Motion Picture Industry Coun- cil, declared, "MPIC is in favor of any move made in the best interests of the film industry." A spokesman for the Screen Actors Guild observed, "While the SAG is always in favor of any project that benefits the motion picture industry, there can be no comment on MPAA's action at this time, since the matter has not come before our board." George Seaton, president of die Academy of Motion Picture Arts and Sciences, preferred to withhold com- ment pending further information re- garding the project. m ^HOSPITAL HAS HEALED MORE THAN 1400 TUBERCULOSIS CASES - Jot ~0u% Otvtt > Look. It's a wonderfully reassuring feeling to know that you, and we, are welcomed for FREE tuberculosis care and treatment at our own Will Rogers Hospital should we or our loved ones be stricken. Once-a-year we're all asked for our contribution of One Hour's pay to keep the Hospital going and growing. We've had this protection for thirty years, and have healed more than 1 400 of xOur Own' people. WILL ROGERS MEMORIAL HOSPITAL AND RESEARCH LABORATORIES... National Office: 1501 B'way, New York 36 , N.Y. Satmae £ake, ft. y Will Rogers Hospital gratefully acknowledges the contribution of advertising production by Columbia Pictures, and of space by this Publisher. VOL. 78. NO. 71 MOTION PICTURE DAILY NEW YORK. U. S. A.. FRIDAY. OCTOBER 21, 1955 TEN CENTS Board to Act See 'Softer' Allied Stand On COMPO Issue Is Slated to Be a 'Hof Convention Topic By MURRAY HOROWITZ A "softening" in the attitude of some Allied States leaders towards the Council of Motion Picture Organ- izations was noted here yesterday, with the COMPO issue slated to be one of the "hot" subjects of Allied States' convention, to be held Nov. 7-9 in Chicago. The recent statement issued by Indiana Allied, listing sought-after (Continued on page 6) Rhoden Announces Final Nominations For Audience Awards From THE DAILY Bureau HOLLYWOOD, Oct. 20. - Final nominations made by the country's theatre operators for the first annual Audience Awards election to be held Nov. 17-27 were announced here yes- terday by Elmer C. Rhoden, national chairman of the industry's Audience Awards committee. The nominations were the five best pictures released in July, August and September, the five best performances bv a male star in that period, the ( Continued on page 2) S-W Studies Ways To Boost Attendance Special to THE DAILY PHILADELPHIA. Oct. 20.-Meth- ods of increasing theatre attendance by both adults and children were dis- cussed at a two-day meeting of Stan- ley Warner managers and personnel, which was concluded at the com- pany's zone offices here yesterday. Ted Schlanger, zone manager, in addressing the meeting stated that "exhibitors are the infantry in the fight which is reversing declining the- atre attendance. Exhibition is in the front line trenches because the box (Continued on page 6) As Undesirable As Toll TV TO A Opposes Theatre Telecasts Of World Series Games for Fees UA European BillingUp40% That Theatre Owners of America is equally as opposed to transference from free home television to theatre television of such outstanding events as the World Series, as it is to their being put on subscription TV at a meter rate, is made clear in a statement released by the exhibitor organization yester- day- The fact that many of TOA's most influential members have theatre TV installations and customarily carry most closed circuit sporting events offered by Theatre Network Televi- sion, has no bearing on TOA's official attitude on the subject, a spokesman said. He added that the TOA committee on toll TV is supported by the organ- ization in its policy pronouncement that any popular sporting program heretofore available to die public on home television without charge should (Continued on page 6) An estimated 89,240,000 in foreign billing from Europe and the Middle East by United Artists this fiscal year, ending Nov. 30, was forecast here yesterday by Mo Roth- man, Continen- tal and Middle East sales head. The estimated figure repre- ^•—^r sents a 40 per A ^ cent increase I I over the previ- 1 ous year for that territory, Mo Rothman Rothman ex- plained. The UA foreign executive, who (Continued on page 2) Yugo Industry Aim: 16 Features in Year Makelim Puts Fourth On Shooting Slate From THE DAILY Bureau HOLLYWOOD, Oct. 20.-Producer Hal R. Makelim has purchased "Des- perate Men," a sea yarn by Hal Richards, and placed it on the pro- duction slate of the Makelim plan. Currently shooting under the plan is "The Peacemaker," with "The Case of Julia Walton" and "The Gay Primitive" on the readv line. By STOJAN BRALOVIC BELGRADE. Yugoslavia, Oct. 15. (By Air Mail) -With six feature films approaching the final stages of pro- duction here, and 10 now in distribu- tion, this nation's industry hopes, with the completion of the six, to set a record of 16 feature films for the vear. Of the six in work, four are domestic productions, while the re- maining two are co-productions with French and German interests. The principal problem of the indus- try here is financial. The govern- ment two years ago cancelled all subsidies to film production, with the result that the industry, while aiming at quantity, simply has not the finan- cial means to assure qualitv compar- able to foreign product. Depinet May Take Stand in 16mm. Trial Today; Spyros Skouras to Be Called Later From THE DAILY Bureau LOS ANGELES, Oct. 20.— Government counsel trying the 16mm. conspiracy charge against five major companies spent today s Federal court session cross- examining defense witness A. K. Beggs, point by point, on testimony and statistics given by him Tuesday and Wednesday. Ned E. Depinet, who spent Wednesday in the court room awaiting a call to the stand for the defense, now is expected to testify Friday. Spyros Skouras is to testify next week, according to defense attorney Macklin Fleming, with other major executives to follow. TOA Program Blank Lists His Objectives for Term of Office Harmonious Relations Within Industry Is Goal A five-point program for Theatre Owners of America, accenting har- monious relationships within the in- dustrv, was outlined in a statement by newly- HUH^HB elected T OA ^fMHk president My- M ron N. Blank, 9{ issued here vesterday. The state- m e n t, listing Blank's "objec- tives for h i s term of office," carried as its first point a pledge "to do Myron Blank everything in our power to in- crease the public's interest in the mo- tion picture theatre so that we shall (Continued on page 3) Realignment in WB Sales Personnel Set By Ben Kalmenson Realignments and promotions in key Warner sales force executives were announced by Ben Kalmenson, vice-president in charge of distribu- tion, at the Warner Bros, sales meet- ing at die home office here yesterday. The sales department's realign- ments are to go into effect imme- diately, Kalmenson told the sales ex- ( Continued on page 3) Boston Firm Waives Filmakers Injunction Special to THE DAILY BOSTON, Oct. 20. - In the suit brought by Al Swerdlove and Fed- eral Film Co. of Boston against Fil- makers Releasing Organization of California to permanently enjoin Fil- makers from distributing in New (Continued on page 3) Motion Picture Daily Friday, October 21, 195. PERSONAL MENTION ALFRED E. DAFF, Universal Pic- tures executive vice-president, has returned to New York from the Coast. Milton R. Rackmil, president, will return here from Hollywood over the weekend. • Stan Margulies, Bryna Produc- tions West Coast publicity representa- tive, and William Schorr, producer, will arrive in New York today from Hollywood. • Ray Gallo, of Quigley Publica- tions, was guest speaker last night at Prof. Jacob Weiser's playwriting class at the drama department, College of the City of New York. • Richard Griffith, curator of the Museum of Modern Art film library, New York, today will address the Motion Picture Council of Springfield, Mass. Lloyd Mills, manager of the Cine- ma Theatre, Framingham, Mass., is the father of a daughter born to Mrs. Mills this week. • Ray Murray, head of Columbia Pictures' home office publicity depart- ment, and Aldo Ray will leave here over the weekend for Boston. • Paula Fraser, of the Paramount pressbook department, is recuperating at Mt. Sinai Hospital here, following surgery. • John C. Flinn, Allied Artists ad- vertising-publicity director, is sched- uled to leave here today for the Coast. Henry Ginsberg, producer, will leave Hollywood tomorrow by plane for New York. Siegel Leaving RKO To Join Sol Lesser Mort Siegel has resigned his post as RKO foreign legal and operations executive to join Sol Lesser Produc- tions in an executive capacity. Headquartering in New York, Siegel will concentrate on foreign operations of Lesser. Film Bow on Color TV "The Constant Husband," to be presented as a feature of the "Color Spread Spectacular" on NBC-TV from 7:30-9 P.M., Nov. 6, will be the first full-length film to be pre- sented in color on TV before its re- lease to the film theatres of the nation. Col. Offices to Contest With Each Other Columbia Pictures' general sales manager A. Montague yesterday an- nounced the pairings of the branches for the competition in the domestic phase of the Jack Cohn sales drive which started last week and will run until next June 28. At the same time, the competition arrangement among the company's division managers was also revealed. The division managers contest will find Nat Cohn ( New York ) opposing Ben Lourie ( Chicago ) ; Carl Shalit ( Central ) versus Jack Tillman ( North- west ) and Wayne Ball ( Southern California and Rocky Mountains); Jack Underwood ( Southwest ) com- peting against Bob Ingram ( South- east) and Sam Galanty (Mideast); and Ben Marcus (Midwest) in a three-cornered contest with Harry Weiner ( Eastern Pennsylvania and Southern New Jersey) and Harry Rogovin (New England). Neighbors to Compete In the branch setup, all of the branches will be paired off with the Houston and Dallas offices being joined for the drive. The pairings: New York vs. Philadelphia; Washing- ton vs. Boston; Milwaukee vs. New Haven; Cleveland vs. Pittsburgh; Cin- cinnati vs. Charlotte; Memphis vs. Oklahoma City; Portland vs. Seattle; Dallas-Houston vs. Atlanta; Detroit vs. Chicago; Des Moines vs. Omaha; Buffalo vs. Albany; Denver vs. Salt Lake City; Los Angeles vs. San Francisco; Jacksonville vs. New Or- leans; Kansas City vs. Minneapolis, and Indianapolis vs. St. Louis. Houston Exhibitor Group to Reorganize HOUSTON, Oct. 20. - Houston Theatre Association president Lowell Bulpitt at a general meeting named a committee to prepare by-laws as the first step in a complete re-organiza- tion of the association. Heights The- atre's Dick Wygant is chairman, with Fred Cannata of Uptown Theatre and T. J. Cheney of Trail Drive-in his assistants. The Nov. 1 meeting has been called off. The by-laws will be sub- mitted for the approval of the mem- bership at the next meeting, Nov. 15 at Frontier Inn. Two N.C. Theatres To Stellings-Gossett CHARLOTTE, N. C, Oct. 20. - The Starlite and Century Drive-in Theatres in Lincolnton, N. C, and the Lester Theatre in Cherryville have been sold by A. E. Miller ol Lincolnton to Stellings-Gossett Thea- tres, Inc., of Charlotte. The Stellings-Gossett firm operates a number of theatres in the Carolinas. Col. Withdrawing 'Eternity9 Feb. 1 Columbia's "From Here to Eternity" will be removed from release on Feb. 1, 1956, it was announced by A. Montague, general sales manager. "Eternity" had its world premiere at the Capitol Theatre in New York in August, 1953, and was released nationally the next month. Rhoden (Continued from page 1) five best performances by a female star, the five most promising new male personalities and the five most promising new female personalities. The five nominated as best pictures were: "Interrupted Melody," M-G-M; "Love Is a Many Splendored Thing," 20th Century-Fox; "Mister Roberts," Warner Brothers; "Not As a Stranger," United Artists; "To Catch a Thief," Paramount. Five Male Stars Named In the category, "Best Perform- ances by an Actor," those nominated for the three-month period were Humphrey Bogart in "Left Hand of God," 20th Century-Fox; Henry Fonda, "Mister Roberts," Warner Brothers; Glenn Ford, "Interrupted Melody," M-G-M; William Holden, "Love Is a Many Splendored Thing," 20th Century-Fox, and James Stewart, "The Man From Laramie," Columbia. For "Best Performances by a Fe- male Star," the following were named: June Allyson in "The McCon- nell Story," Warner Brothers; Olivia DeHavilland in "Not As a Stranger," United Artists; Jennifer Jones in "Love Is a Many Splendored Thing," 20th Century-Fox; Grace Kelly in "To Catch a Thief," Paramount; Eleanor Parker in "Interrupted Melody," M-G-M. Child Actor Tapped Named as "Promising New Per- sonalities—Male" were Rossano Braz- zi, in "Summertime," Tim Hovey, in "The Private War of Major Benson"; Dewey Martin, in "Land of the Pharoahs"; Cameron Mitchell, "House of Bamboo," "Tall Men" and James Whitmore, "McConnell Story." The following were nominated as "Promising New Personality — Fe- male": Joan Collins, in "Land of the Pharaohs" and "The Virgin Queen"; Dianne Foster, in "The Kentuckian"; Peggy Lee, in "Pete Kelly's Blues"; Sheree North, in "How To Be Very, Very Popular" and Milly Vitale, in "The Seven Little Foys." Set Col. 'Holders Meet Columbia Pictures Corp. announced yesterday that its annual stockholders meeting would be held on Nov. 28 in the home office of the company. UA Billing (Continued from page 1) recently returned here from his Paris headquarters, described business con- ditions abroad as "excellent." Big rises in the current UA fiscal year are being chalked up in Ger- many, where business is 148 per cent above last year; Spain, where billings are 140 per cent more than the pre- vious year, and Sweden, where an 80 per cent rise was experienced, Rothman stated. He pointed to the increase in the "stable market" of Sweden as further proof that UA releases are commanding top playing time. Turning to the question of trends, Rothman maintained that in Con- tinental Europe, the novelty has worn off of CinemaScope. "Our big suc- cess," he went on, "is 'Not As a Stranger' which is black and white and in conventional form." UA, he maintained, is in a position to know about the extra drawing qualities of new techniques such as CinemaScope for it releases every type of picture. Three 'Trouble Spots' Asked about trouble spots, Roth- man mentioned Denmark, where film shipments have been halted by Amer- ican companies; Greece, where the film industry was said to be hurt by an onerous tax burden, and Turkey, where large balances have been blocked, but are due to be paid out over a two-year period. $816,074 to PCC HOLLYWOOD, Oct. 20.-The Per- manent Charities Committee of the Motion Picture Industry has closed the first week of its 1956 campaign with $816,074 subscribed, it was an- nounced today. NEW YORK THEATRES RADIO CITY MUSIC HALL Rockefeller Center TRIAL starring GLENN FORD - DOROTHY McGUIRE Athur Kennedy - John Hodiak - Katy Jurado AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION (Only 14 Days UNTIL THE Motion Picture ■ ■ ■ ■ DINNER ■■■BBW MOTION PICTURE DAILY. Martin Quigley, Editor-in-Chief and Publisher; Sherw.n Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; ,Gus H. Fa us el. Production Managrer; Hollywood Bureau, Yucca- Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145 T -w ?P ,A 'i r.uf w tr"V,Urben Farley Advertising Representative Telephone Financial 6-3074; Washington, J. A. Otten, National Press Club, Washington, D. C. London Bureau. 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the worid. Motion \venue, Rockefeller Center, New York 20, Telephone Circle Sullivan, Vice-President and Treasurer; Raymond Levy, ivefreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, Published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 1968, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 104 . Friday, October 21, 1955 Motion Picture Daily 3 Ben Kalmenson, Warner Bros, vice-president in charge of distribution, con- gratulates John F. Kirby, whose promotion from Southern to Midwest divi- sion sales manager was announced at home office sales conference yesterday. Also in line for congratulations are, left to right, W. O. Williamson, Jr., new Southern division sales manager; Grover Livingston, newly appointed Southeast district manager, and Roy Haines, sales manager of the newly created West Coast division. WB Personnel Realignment ( Continued ecutives, and are made specifically in the interest of increasing the over-all efficiency of the company's distribu- tion operations throughout the coun- try. Most important aspect of the changes and promotions to take place in the sales department is the es- tablishment of a new West Coast division headed by Roy Haines, for many years Western sales manager. Haines now becomes West Coast division sales manager with six of- fices under his direct supervision: — Denver, Los Angeles, Portland, Salt Lake City, San Francisco and Seattle. Haines will make his headquarters in Los Angeles. Kirby to Headquarter Here Kalmenson also announced the pro- motion of John Kirby from Southern division sales manager to the post ol Mid-West sales manager. Kirby will make his headquarters in New York and will supervise the following re- gional offices: Chicago, Detroit, Mil- waukee, Des Moines, Minneapolis, Omaha, Kansas City and St. Louis; from page 1) the realignment also calls for the promotion of W. O. Williamson, Jr., from South-Eastern district manager to Southern division sales manager. In his new position, Williamson will have supervision over Atlanta, Char- lotte, Jacksonville, New Orleans, Dallas, Memphis and Oklahoma City. He will headquarter in New York. Livingston Succeeds Williamson Succeeding Williamson as South- Eastern district manager will be Grover Livingston who is promoted to tiiis post from Atlanta branch man- ager for Atlanta would be appointed over Atlanta, Charlotte, Jacksonville and New Orleans. Kalmenson an- nounced that the new branch man- ager for Atlanta woudl be appointed shortly. Jules Lapidus continues as Eastern sales manager, a post he has held for many years, with headquarters in New York and supervision over New York, Albany, Boston, Buffalo, New Haven, Washington, Cincinnati, Cleveland, Indianapolis, Philadel- phia, Pittsburgh and Canada. PEOPLE ^^^^^^^^^^^ Andrew Martin of the Royal and " Dayton Theatres was re-elected for the fifth term president of the Greater I Akron, O., Independent Theatre • Owners Association. Other officers " elected were: Lou Ratener, Montrose, II Magic City and Sky View Drive-Ins, ' vice president; Rino Alessio, Linda Theatre, secretary and treasurer. I n Dale Armstrong has been named vice-president of John Sutherland Productions, producers of industrial motion pictures and specialists in film communications. Armstrong, who will assume his new duties on ! Nov. 1, has been vice-president of Executive Research, Inc., public rela- ] tions counsel and is a former vice- president of Trans World Airlines. n Richard Rodgers and Oscar Ham- merstein, H, have been selected by the Association of the Alumni of Co- 1 lumbia College to receive that insti- tution's Alexander Hamilton Medal, highest alumni award. Rodgers grad- uated with the Class of 1923, Ham- merstein in 1916. i n James M. Attaway and Donald Hanna, of Atlanta and Tampa, are the new owners of the Glades The- • atre, Moore Haven, Fla., having ac- quired it from the former owner, I R. E. Burchard. raj n W. P. Riggins, Georgia exhibitor, : has purchased an 11-acre tract near ■ Jasper, Ga., for a new drive-in. Blank Tells Aims (Continued from page 1) have a more prosperous industry, which prosperity should be shared by all branches of the industry." The second point in the program called upon both distribution and ex- hibition to adopt "the right spirit" so that the new arbitration and con- ciliation system can be made to work. It cannot be a "one way street" for either branch, Blank warned. "A fair and honest discussion of any problem, backed by an honest effort to correct any unfair trade practices or film rental, will help relieve the industry of much litigation, unproduc- tive time taken by lawyers and the courts, and unnecessary expense by exhibition and distribution which can milk the life blood of the industry," the TOA president declared. Other points in his program pledged Blank and TOA "to help promote and aid in bringing into existence a single trade organization representing all exhibitors"; "to aid in preventing the closing of any thea- tres affiliated with TOA because of unfair film rental," and "to do every- thing in our power to help bring about more good pictures which are so badly needed by all theatres." Blank took no cognizance of state- ments by Allied States officials, re- jecting future cooperation with TOA as exemplified in the defunct TOA- Allied joint committee. Blank's statement, issued from Des Moines, came as he prepared to leave for Europe to attend the three-day meeting in Rome of the International Union of Cinema Exhibitors. Blank- is due to arrive in New York on Sun- day, leaving the same day for Europe. Although Allied States, along with TOA, was invited to attend the inter- national convention, which opens on Oct. 26, Allied will not send a dele- gate, it was learned here. Reopen Conn. House HARTFORD, Oct. 20. - Perakos Theatre Associates, independent Con- necticut circuit, will relight the long- shuttered, 900-seat Arch St. Theatre, New Britain, tonight, on lease from the Glackin and LeWitt interests of that city. New ASCAP Guide A compilation of contemporary concert and symphonic recorded mu- sic is being sent this week to all radio and television stations as the latest issue of the ASCAP Program Guide, J. M. Collins, the Society's sales manager, announced. Compo's Ad in 'E&P' Features Illustration Of Awards Trophy Under the caption, "Oscar Has a Girl Friend," the 55th of the series of COMPO ads in "Editor & Pub- lisher," which will appear tomorrow features a cut of the Audience Awards trophy. No name has yet been se- lected for the trophy, the design of which is the figure of a woman reach- ing for a star. Editors are asked if they have any ideas for a name. "Take a good look at this little lady," the ad says. "As yet she has no name. But she will one day take her rightful place beside the world- famous Oscar of the Academy of Motion Picture Arts and Sciences. For she is the newly-designed and, we believe, very handsome prize of the Audience Awards election which will be held in the country's theatres Nov. 17-27. At that time millions of Americans will vote for their fa- vorite star performances of the year, their favorite picture of the year, and for the two newcomers they deem most promising. This little girl will be given to the winners. So take a good look at her. She is a gal you'll be seeing lots of from now on." Boston Firm Waives (Continued from page 1) England its "The Bold and the Brave" and seven other releases except through Federal Film under its fran- chise agreement, Federal has notified Judge William McCarthy of the U. S. District Court of Massachusetts that it was unable to post a $25,000 surety company bond and it, there- fore, waived the temporary injunction previously granted by the court. This week, Judge McCarthy heard die parties on Filmakers motion tr> dismiss the suit for a permanent in- junction and damages on the ground tiiat the district court in Massachu- setts had no jurisdiction over Fil- makers of California. The judge re- ceived briefs from both parties and reserved his decision which he prom- ised to announce shortly. Shiffrin Leaves A A Irving Shiffrin, who has been as- sociated with the publicity depart- ment of Allied Artists Pictures Corp. for the past year, has resigned his post, effective immediately. Prior to his affiliation with Allied Artists, Shif- frin was associated with RKO Radio Pictures, David O. Selznick and United Artists. Essicks' Deal for RKO House Off CLEVELAND, Oct. 20.-Ray Essick stated that his announcement of ac- quiring the RKO 105th St. Theatre here was premature. Deal fell through in the final negotiations. Involved were Ray, Jack and P. E. Essick. PARAMOUNT'S TOTAL PENETRATION AD CAMPAIGN NOW ON NEWSSTANDS -including spreads in LIFE, LOOK, SATURDAY EVENING POST and COLLIER'S HUMPHRE Paramount pres isents LIAM WYLER'S FREDRIC ARCH Production of Produced and Directed by WILLIAM WYLER • Screenplay by JOSEPH HAYES • Adapted from tl "Not since 'The Petrified Forest' does Bogart show the ferocity he spreads on the screen in 'The Desperate Hours'." -new york times "Bogart scores in the type of role that first zoomed him to stardom." -/v. y. journal-american Bogart is chillingly evil... in one of most nerve- wracking thrillers ever written." -LOS ANGELES HERALD & EXPRESS 'Bogart ruthless as a serpent ... in a memorable picture." -BOSTON RECORD "Suspense never lets up!" -HEDDA HOPPER "Sure to be up for Academy Award." -LOUELLA PARSONS "The thriller-diller of the year." -TIME MAGAZINE Super's the word for such thrill-chills. Super-super-super.' -LOS ANGELES EXAMINER "Fierce, exciting entertainment." -BOSTON HERALD Click pic all the way.' - VARIETY "Tremendous 'want to see' potential in top grossing film. -BOXOFFICE Year's top suspense thriller. -HOLLYWOOD CITIZEN NEWS A money picture.' -HOLLYWOOD REPORTER "Sensational piece of entertainment.' -FILM BULLETIN MOTION PI IGH-FIDELITY 6 Motion Picture Daily Friday, October 21, 195S Allied Stand TOA Opposes Telecasts of World Series (Continued from page 1) "guarantees" for Allied's continued participation in COMPO, was pointed to in certain trade quarters as one sign. The "guarantees" sought by Indiana Allied, such as no COMPO programs should be inaugurated with- out full approval by the member or- ganizations, were said to be in the COMPO charter and thereby easily fulfilled. Said to Approve Coyne Move COMPO's twin projects of the Audience Awards and a possible cam- paign to seek the total elimination of the Federal admissions tax are said to be mitigating agents against the strong anti-COMPO stand pre- viously taken by some Allied leaders. It is understood that Allied leaders were advised of special COMPO counsel Robert Coyne's recent appear- ance before a House subcommittee on taxes, and approved of the step. COMPO's dues drive, still continu- ing, remains publicly the big sore point in many Allied circles. But COMPO, by declaring all exhibitors are welcome to join the Audience Awards drive, even those who may refuse to pay dues, has avoided an open battle on that issue. In turn, many Allied units, while opposing the dues drive, have urged their mem- bers to join the Audience Awards campaign. Allied's continued participation in the affairs of COMPO will be de- cided upon at the board meeting prior to the opening of the Chicago convention. S-W Studies Ways (Continued from page 1) office is the tangent where the public meets the industry." Harry Goldberg, national director of advertising for SW Theatres, spoke on the COMPO Audience Awards campaign and the launching of a con- test which is being planned for De- cember. Birk Binnard, director of ad- vertising and publicity in the Phila- delphia zone, presented prizes to win- ners of the recent Stanley Warner national drive. Schlanger announced a contest of his own for the manager who does the best job on increased attendance A feature of the meeting was a seminar on sound with actual equip- ment and discussion of the problems that arise from different aspects oi sound and projection, with particular attention to the proper presentation of trailers so as to take full advantage of CinemaScope, VistaVision, and stereophonic sound. Schlanger emphasized the impor- tance of teamwork on the part of circuit managers. Bagnoli Dies HOUSTON, Oct. 20.-Variety Club member Bruno C. Bagnoli, president of the European Import Co., died in Herman Hospital where he had been ill for several weeks. Bagnoli has been vice consul for Italy in the Houston area the past four years. (Continued from page 1) not be put on a fee television basis by theatres any more than it should be by the toll TV interests which theatres oppose. The TOA statement contends that to do so would deprive a part of the public of the privilege of seeing the event and, therefore, would be con- trary to public interest. In addition to the repeated inclu- sion of the World Series games in events listed by toll TV interests as possible attractions to be offered by them in the event toll TV is author- ized, it was made known recently by T.N.T. that it might open negotia- tions for World Series games for closed circuit theatre TV when the current million-dollar Gillette deal expires with the 1956 Series. Might Jeopardize Theatre TV Nathan Halpern, T.N.T. president, could not be reached for comment yesterday but it appeared plain to many in the trade that if large cir- cuits and other important TOA mem- bers conformed to the policy of their national organization in the matter and declined to participate in a closed circuit offering of World Series telecasts to theatres, it would make the success of any such theatre tele- cast extremely doubtful. The TOA statement said it is the organization's "feeling that the mere announcement of such a completed plan (to charge the public to see World Series games) will arouse a wave of indignation on the part of the public . . . watching the World Series on free television is firmly en- trenched in American life. "If the public should be deprived of this privilege," the TOA statement concluded, "it is our opinion that not only organized baseball but also any organizations connected with such a that closed circuit theatre telecasts plan would be doing a serious dis- service to millions of Americans." Toll TV interests frequently have questioned the sincerity of exhibitor opposition to toll TV by pointing out for admission fees in which many exhibitors engage are similar, if not identical. It is believed that TOA's present stand will rob the argument of some of its meaning. ^WARNER BROS'. TRADE SHOWINGS OCT. 27TH CO-STARRING WILLIAM DEMAREST PRESENTED BY Warner BrosjnWarnerColor Joanne Dru • Dorothy Malone- Alex Nicol LORI NELSON • LURENE TUTTLE • Screen Play by IRVING WALLACE Produced by HENRY BLANKE Music Advisor George Libcr.ce , An INTERNATIONAL ARTISTS Lid. Production • Directed by GORDON DOUGLAS "J?Cj^ ~~~™~~~~~~~~ -— — — fag ALBANY 20th Century-Fox Screening Room 1052 Bwoy. • 8:00 P.M. ATLANTA 20th Century-Fox Screening Room 197 Walton St. N.W. ■ 2:00 P.M. BOSTON 20th Century-Fox Screening Room 115 Bwoy. • 2:00 P.M. BUFFALO Motion Pict. Operator! Hall 498 Pearl St. • 8:00 P.M. CHARLOTTE 20th Century-Fox Screening Room 308 S. Church St. ■ 2:00 P.M. CHICAGO Warner Screening Room 1307 So.WoboshAve. • 1:30 P.M. CINCINNATI RK0 Polace Th. Screening Room 12 E. 6th St. -.8:00 P.M. CLEVELAND 20th Century-Fox Screening Room 2219 Payne Ave. • 2:00 P.M. DALLAS 20th Century-Fox Screening Room 1803 Wood St. ■ 10:00 A.M. DENVER Paramount Screening Room 2100 Stout SI. • 2:00 P.M. DES MOINES 20th Century-Fox Screening Room 1300 High St. • 12:45 P.M. DETROIT 20th Century-Fox Screening Room 2211 Cass Ave. • 2:00 P.M. INDIANAPOLIS 20th Century-Fox Screening Room 326 No. Illinois St. • 1:00 P.M. JACKSONVILLE Florida Theatre Bldg. Sc. Rm. 128 E. Forsyth St. • 2:00 P.M. KANSAS CITY 20th Century-Fox Screening Room 1720 Wyandotte St. ■ 10:30 A.M. LOS ANGELES Warner Screening Room 2025 S. Vermont Ave. • 2:00 P.M. MEMPHIS 20th Century-Fox Screening Room 151 Vonce Ave. • 3.00 P.M. MILWAUKEE Warner Theatre Screening Room 21 2 W.Wisconsin Ave. • 2:00 P.M. MINNEAPOLIS Warner Screening Room 1000 Currie Ave. • 2:00 P.M. NEW HAVEN Warner Theatre Projection Room 70 College St. • 1:30 P.M. NEW ORLEANS 20th Century-Fox Screening Room 200 S Liberty St. • 2:00 P.M. NEW YORK Home Office 321 W. 44th St. • 2:15 P.M. OKLAHOMA 20th Century-Fox Screening Room 10 North Lee St. • 10:00 A.M. OMAHA 20th Century-Fox Screening Room 1502 Davenport St. • 1:30 P.M. PHILADELPHIA Warner Screening Room 230 No. 13th St. • 2:00 P.M. PITTSBURGH 20th Century-Fox Screening Room 1715 Blvd. of Allies • 1:30 P.M. PORTLAND Star Sc. Rm. 925 N.W.19lhAve. • 2:00 P.M. SALT LAKE CITY 20th Century-Fox Screening Room 316 East 1st South • 1:00 P.M. SAN FRANCISCO Republic Screening Room 221 Golden Gale Ave. • 1:30 P.M. SEATTLE Venetian Theatre 15th Ave. S E. Pine St. • 2 P.M. ST. LOUIS S'renco Screening Room 3143 0liveSl. • 1:00P.M. WASHINGTON Worner Theatre Building 13th 8 E. Sis. N.W. • 10:30 A.M. TV TWA's SUPER- & CONSTELLATIONS TO EUROPE/ THE ONLY ONE-STOP THRU-PLANE SERVICE FROM THE WEST COAST! FINEST NON-STOP SERVICE FROM NEW YORK! Here's good news for transatlantic air travelers! Beginning October 30, you can fly the world's newest, quietest, most lux- urious long-range airliners to Europe! TWA's Super-G Constellations offer the only ONE-STOP service to Europe from the West Coast . . . the most modern, comfortable NON-STOP service to Europe from New York. For reservations, see your TWA travel agent, or call TWA, Trans World Airlines. Fly the finest FLY^ TRANS WORLD AIRLINES USA • EUROPE • AFRICA • ASIA MOTION PICTURE DAILY VOL. 78. NO. 79 NEW YORK, U.S.A., MONDAY, OCTOBER 24, 1955 TEN CENTS Scores Cheap Ads Blttnk to Urge Colled by Defense in Gov't Suit Schary Lauds Enormous Aid Code Affords Urges Better Newspaper Coverage of Hollywood From THE DAILY Bureau CHICAGO, Oct. 23. - The indus- try's Production Code has been of "enormous aid" to Hollywood pro- ducers, Dore Schary, vice-president I of M-G-M in charge of pro- duction, told a meeting of the Audit Bureau of Circulation ! at the Drake Hotel here on Friday. In his talk, Schary also urged n e w s- papers to be- come better ac- quainted with : the real Holly- wood by sending writers there oftener {Continued on page 6) Dore Schary Fred Ahern to RKO In Production Post From THE DAILY Bureau HOLLYWOOD, Oct. 23. - Fred Ahern, for the past 20 years a top production executive, will join RKO Radio Pictures, Inc., tomorrow as production coordinator of the RKO studio here, it was announced by {Continued on page 6) RKO Officials Return From Studio Meetings Daniel T. O'Shea, president of RKO Radio Pictures, and Thomas F. O'Neil, chairman of the board of RKO Radio, and president of General Teleradio, returned to New York from Hollywood late last week. The RKO executives conferred with studio vice-president Charles L. Glett and other West Coast officials on company production, distribution and promotion affairs. More Foreign Films for U.S. An attempt to influence European motion picture producers to increase the production of product commer- cially playable in the United States market will be made by Myron N. Blank, president of Theatre Owners of America, who left here yesterday to attend the 1955 convention of the Union Internationale de L'Exploita- tion Cinematographique in Rome, Oct. 26-29. Blank, who will address a meeting of the international exhibitor group, in which the TO A board of directors recently voted to accept membership, said here that "European countries {Continued on page 6) 16mm Film Business' NonE xi stent: Depinet Former RKO Head Tells of Firm 9s Effort In the Field; Policy Independent, He Says By WILLIAM R. WEAVER LOS ANGELES, Oct. 23.— "There is not, and never has been, a commercial 16mm. film business in the United States, and there never will be," former Labor Dept. Reports Wage-Hour Progress From THE DAILY Bureau WASHINGTON, Oct. 23. - The Labor Department is making good progress in drawing up its recom- mendations for Congress on extending wage-hour law coverage next year, Labor Secretary Mitchell reported. Mitchell would not give details as to what the recommendations would be. This year, the department urged that Congress consider extending cov- erage to interstate theatre chains and other interstate retail and service es- {Continued on page 6) WarnerPoints To 'Upsurge' The motion picture industry is un- dergoing a definite economic upsurge, Major Albert Warner told the Warner Brothers sales executives at the closing ses- sion of a two- day meeting at the company's home office over the week- end. And this steady climb in the industry's business barom- e t e r, Major Warner pointed out, "will continue {Continued on page 6) RKO Radio president Ned E. Depinet tes- tified at the weekend under cross - examina- tion by attor- ney Samuel Flatow in the trial of the gov- ernment's case charging five major compa- nies with con- spiracy to re- strict distribu- tion and exhibition of 16mm. prints of their 35mm. pictures. Depinet, the first major company witness called by defense counsel, earlier had traced RKO's 16mm. pol- icy from 1938, when the company {Continued on page 6) Ned Depinet Albert Warner Television Today IN THIS ISSUE PAGE 7 ► Using Television to sell Television is the essence of the method employed by the NBC telesales department in offering the network's services to potential sponsors. ► Spotlighting the News — highlights of the week suc- cinctly told; The Eye of the Camera — Focusing on pic- torially interesting events. ► Names Making News in Television Today. Five-Day Week Set As IATSE, AMPP Reach Agreement From THE DAILY Bureau HOLLYWOOD, Oct. 23.-Climax- ing 13 weeks of negotiations, the As- sociation of Motion Picture Producers and the IATSE have announced an agreement on new contract terms put- ting the production branch of the industry on a five-day-week basis for the first time in its history. The contract, which replaces the pact expiring next Wednesday, covers about 15,000 workers, who will henceforth receive six-day pay for five days of work. The pact runs until Jan. 30, 1959, and provides that all workers included in its coverage will receive a two-and-a- half per cent increase on Jan. 30, 1958. Daily workers (as differentiated from weekly workers) will receive an {Continued on page 6) 2 Motion Picture Daily Monday, October 24, 19551 PERSONAL MENTION DOUGLASS R. ORNSTEIN, Unit- ed Artists general manager in Argentina, has left New York for the Coast. Rudy Rerger, M-G-M Southern sales manager, has arrived in New York from Washington. He will leave here tomorrow for Jacksonville and Miami. • Douglas Travers, RKO - Pathe vice-president in charge of produc- tion, left here for Bermuda on Satur- day via B.O.A.C. • Harold Hecht, of Hecht-Lan- caster Productions, returned to Holly- wood over the weekend from New York. • G. Ralph Branton, president of Interstate Television Corp., a subsi- diary of Allied Artists, arrived in New York at the weekend from the Coast. • Mel Rydell, of the RKO Radio foreign sales staff, is the father of a boy born to Mrs. Rydell at French Hospital here. • Joseph Bronstein, general man- ager of Bronstein Drive-in Enter- prises, Hartford, has left there with Mrs. Bronstein for Tucson, Ariz. • Bernte Kamber, producers' rep- resentative, has arrived in Los An- geles from New York. B. G. Kranze, United Artists gen- eral sales manager, has returned to New York from New Orleans. A. L. Bennett, of Benton Brothers Film Express, Atlanta, is hospitalized there. Jackie Loughery, TV actress, left here at the weekend for the Coast. O. Solons Criticized For Censor Stand COLUMBUS, O, Oct. 23. - The Ohio legislature was scored by mem- bers of the Columbus Diocesan Coun- cil of Catholic Women, meeting here, for its failure to pass a prior censor- ship law at the last legislative ses- sion. The criticism came at the time when Ohio's new "comic book and obscene movie" bill went into effect. Council members said "censorship is clearly the will of the people and the legislators themselves." They charged the legislature's failure to act leaves Ohio citizens "unprotected" from "immorality, sadism and im- modesty as shown in many films." Allied Convention To Cover Subject Of Arbitration 'Fully' From THE DAILY Bureau CHICAGO, Oct. 23.-According to Jack Kirsch, Allied States convention general chairman, the mounting vol- ume of requests for hotel space contains inquiries as to whether arbi- tration will be included in the pro- ceedings, thus establishing the belief that independent exhibitors appar- ently are anxious to know how the draft of an arbitration plan recently released compares with the one re- jected by Allied three years ago. "Exhibitors attending the conven- tion," said Kirsch, "may be sure that the subject of arbitration will be fully and clearly presented to them. Any provisions of benefit to them will be pointed out. They will be reminded of all important helpful provisions that have been omitted. And they will be warned against any provisions that are harmful or of questionable legality." Kirsch added, "According to our general counsel, Abram F. Myers, the arbitration draft has a bearing on and seriously aggravates the evils of the pre-releasing practice which is now causing exhibitors in many areas so much concern." Kirsch continued by declaring, "to the assembled ex- hibitors Allied will present the facts and then say, you be the judge.' " EDITORIAL, Increase Audiences, Pope Tells TV Men By ARGEO SANTUCCI Television VATICAN CITY Oct. To da It 23. -The Pope, address- ■ ing representatives of the European Broadcasting Union during an audience on Friday, urged his listeners to give consideration to any possibility of increasing the num- ber of television viewers in the area of their operations. "Make any effort," he told them, "to overcome whatever economic and other handicaps confront you which hinder the diffusion of such a benefi- cent media." The Pope reminded his listeners of their moral responsibilities and duties and explained that television could make an effective contribution in teaching, in family unity, in interna- tional understanding and in spread- ing the faith. More 'DoW Dates Three new pre-Christmas openings for Samuel Goldwyn's "Guys and Dolls" have been set by M-G-M, which is distributing the musical. The new dates are for the Plaza, Char- lotte, N. C; the Warner, Oklahoma City, and the Ohio in Cleveland, all on Dec. 23. TOA Aids Cause Of Anti-Toll TV Ity Sherwin Kane THEATRE OWNERS OF AMER- ICA'S recently stated opposition to the projected kidnapping of the World Series from free home tele- vision by closed circuit theatre television has the virtue, at least, of consistency. TOA, or for that matter, any exhibitor organization, theatre operating company or individual exhibitor, could ill afford to con- demn subscription television for depriving the public of "free" TV events such as the World Series, while at the same time it counte- nanced charging an admission fee at a theatre for the same telecast events. The public, certainly, would not be hoodwinked by such hypocrisy. Its resentment, more than likely, would take the form of retaliation not only against those theatres which charged admission for World Series' telecasts but against all theatres, indiscriminately, and against the great baseball corpora- tions, as well. Moreover, whatever effectiveness and validity there might be in ex- hibition's arguments against the authorization of toll TV would be dissipated completely should any segment of exhibition cash in on a closed circuit theatre telecast of the Series. Whether or not TOA members with large screen TV installations in their theatres stand behind their ^organization on this matter, TOA has taken a forthright and sensible stand. In doing so, it has performed a valuable service for exhibition's cause in its campaign against toll TV. L.A., Toronto, Pitt. Lead U.A. Drive United Artists' Los Angeles, To- ronto and Pittsburgh branches have captured the three first-place prizes in the second lap of the Max E. Youngstein "Coats Off" drive, William J. Heineman, vice-president in charge of distribution, and B. G. Kranze, general sales manager, announced. Runner-up to Los Angeles in the first group is the Boston exchange, with Dallas taking third money. In the second group, Cincinnati and Charlotte finished second and third respectively. The Calgary branch took second place in the third group, while Minneapolis placed third. Blank, Levy Slated For Missouri-Illinois Meeting in St. Louis Special to THE DAILY ST. LOUIS, Oct. 23. - Lester R: Kropp, president of the Missouri- Illinois Theatre Owners, announced that Myron Blank of Des Moines newly-elected president of Theatrij Owners of America, and Hernial Levy, New Haven, general counse for TOA, will speak at the annua meeting of the MITO in St. Louis or Nov. 21 and 22. Ticket applications are beinjj mailed this week, with a drawing for the best banquet seats to taki place on Nov. 8. Officers, board mem bers and chairmen of the conventioi committees met last week to discus: plans for the forthcoming conventioi and to hear reports on the nationa TOA convention. ill!. Show New Portable TV Screen Today The new portable large-screei Trad television will be shown to ex hibitors in the New York area ii the main ballroom of the Park-Shera ton Hotel here, today, from 2:00 ti 5:00 P.M., under the auspicious o Joe Hornstein, Inc., distributors it this area. Motiograph, Inc. distribute nationally. The new projection TV set wa shown for the first time at Walte Reade's Mayfair Theatre, Asbun Park, for the Marciano-Moore heavy- weight championship fight, and late was demonstrated at the TOA con vention in California. TOA member bought 22 Trad TV's during th< show, it was said. The new Trad TV will also be ; feature at the TESMA trade show in the Hotel Morrison, Chicago, Nov 6 to 9. VA Has 3 for Nov. "The Big Knife," "Man With th Gun" and "Killer's Kiss" will be re leased by United Artists in Novem ber, William J. Heineman, vice-presi dent in charge of distribution, an nounced. Only 13 Days UNTIL THE Motion Picture Pioneers DINNER Bib hunhhhihJ lllull Win, i Cart etc Vim- Ok MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen News Editor; Herbert V. Feckc Advertising Manager; Gus H. Pausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone Hollywood 7-2145 Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Repre=entativ >. Telephone Financial 6-3074; Washington, J. A. Otten National Press C ub Washington, D C London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor Correspondents m the principal capitals of the world. Motio. Picture Daily is published daily except Saturdays, Sundays ana Holidays, by Oiwgley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone CIrcl 7-3100 Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J Sullivan Vice-President and Treasurer; Raymond Levy Vice-President; Leo T. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published " times a year a a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, lOtf Troy \ X .londay, October 24, 1955 Motion Picture Daily 3 PEOPLE Dana Wynter, given star billing in ler first picture for 20th Century-Fox. iThe View From Pompey's Head," eaves New York today for a five-city our of the Eastern and Middle Atlan- ic States. n Mrs. Claude Lumley, has been lamed manager of the Dixie The- itre, Wrightsville, Ga., a unit of the Dixie Amusement Co., Swainsboro, Glenn Haviland of 20th-Fox sales itaff, in Portland, Ore., has returned :o active duty after an absence of :hree months due to a heart attack. He is president of Colosseum of Mo- ion Picture Salesmen. Preston Henn, Georgia and North Carolina exhibitor, is the new owner of the Blair Theatre, Blairsville, Ga. Melvin Frank, writer-producer, has returned to Hollywood from New ♦York. Sam Briskin, producer, has re- turned to the Coast from New York. ' Villa' to Open in 10 %. A. Area Theatres V Edmund Grainger's "The Treasure of Pancho Villa" will open simultane- 1 Dusly in 10 theatres throughout the j'Los Angeles area Wednesday, it has 1 been announced by Walter Branson, RKO's world-wide sales manager. The theatres participating in the multiple run of the RKO Superscope- i Technicolor release are: the Para- mount, Los Angeles; New Fox, Holly- I wood; Floral Drive-in, Belvedere Gardens; Compton Drive-In, Hunt- ington Park; Vermont Drive-in, In- glewood; Victory Drive-In, North Hollywood; Reseda Drive-in, Reseda; -Vineland Drive-in, Puente; San Ga- j'briel Drive-In, San Gabriel, and Stu- j dio Drive-In, Westwood. \Onein (C/2in 'B' \As Legion Scans 9 "The Desperate Women" has been placed in Class C by the National Legion of Decency, which at the same time rated two other films— "A Lawless Street" and "Queen Bee"— as Class B. The remaining six, of the nine pic- tures reviewed, were placed in Class A. In Section 2 of this category are 'All that Heaven Allows," "Helen of Troy," "Return of Don Camillo" and "Treasure of Pancho Villa." "Lucy Gallant" and "Headline Hunters" were rated Class A, Sec- tion 1. Bermuda Is Hit by Censorship Hassle Special to THE DAILY HAMILTON, Bermuda, Oct. 23.- Revenue to Bermuda theatres has been seriously affected by censorship of motion pictures by the Film Con- trol Authority of the Bermuda Board of Education which was set up last Sept. 27 by the legislature. The agency has the power to per- mit the unrestricted exhibition of a film, restrict its exhibition to adults only, or prohibit its exhibition en- tirely. The legislation defines an adult as a person over the age of 17. The theatre receipts started to fall off when the agency began admin- istering the censorship resulting in scores of protests from teenagers who claim that only about half of the films exhibited here since the censorship was introduced have been for unre- stricted exhibition. The indignant teenagers claim that this deprives them of the opportunity of going to the theatre. Complaints have been also registered in the Colo- nial Parliament by the advocates of voluntary censorship who think that the censorship legislation, now in force, should be abolished. 237 Key Dates Set For 'Man With Gun9 United Artists has set 237 key bookings covering every exchange territory for Samuel Goldwyn, Jr.'s "Man With the Gun," it was an- nounced by B. G. Kranze, general sales manager for UA. The bookings will kick off follow- ing the world premiere of Goldwyn, Jr.'s first motion picture production at the Loew's State Theatre in New Orleans next Thursdav. Kings Buy 'Adam' HOLLYWOOD, Oct. 23. - "Mr. Adam," the story of a shy man who suddenly finds he is the only man in the world who can be a father, has been purchased by King Brothers and will be put into production early in December for distribution by RKO. '"Mr. Adam," a "best-seller" by Pat Frank, published by the J. B. Lippin- cott Co., is reported to have sold over 1,000,000 copies. The King brothers are currently talking with Alec Guin- ness to enact the key role. Tri-State Convention In Memphis Today; Elections Tomorrow Special to THE DAILY MEMPHIS, Oct. 23. - Exhibitors from all parts of Tennessee, Arkansas and Mississippi were here tonight awaiting the gong which will open a two-day annual convention at Hotel Gayoso tomorrow of the Tri-State Theatre Owners. Nathan Flexer, Waverly, Term., president of Tri-State, is on hand to welcome delegates, present speakers, and preside over business forums. A moonlight boat ride— with a chuck wagon supper served aboard— will be tomorrow night's entertain- ment feature. A fashion show at Tuesday's luncheon has been ar- ranged for the ladies. Speakers include: Warren Foster, Atlanta, public relations; Dick Stern, Bijou Amusements Co., Nashville; George Kerosotes, Springfield, 111., representing the TOA president, and Alex Harrison, Western and Southern division manager of 20th-Fox. Dis- tributors will have many of their head men as guests at die convention. Business sessions are scheduled for tomorrow and Tuesday mornings. Tuesday afternoon die convention will recess for delegates to inspect Universal-International's new Mem- phis film exchange. Election of offi- cers is scheduled for tomorrow. Fox Midwest Shifts Illinois Managers ST. LOUIS, Oct. 23. - Personnel changes at the management level of the Fox Midwest Theatres include: Leon Koch, manager, Grand Theatre, DuQuoin, 111., promoted to manager of the Capitol Theatre, Benton, 111.; Harold Symthe, assistant manager of the Lincoln Theatre, and manager of the Illinois, Belleville, 111., suc- ceeds Koch at DuQuoin; Dale Thornhill, manager of the Capitol, Benton, transferred to the Illinois Theatre, Centralia, 111., succeeding manager Pete Pekarek, who has been transferred to the Illinois, at Jackson- ville, replacing W. W. Hilsabeck, who resigned. Carl Lowery succeeds Clyde Patton as manager for the Globe at Christopher, 111. Latter has been transferred to the Kansas ter- ritory. Danny Kaye to Tour ^ Hos(er h Dead Danny Kaye, who has just spent a month touring western Europe on be- half of the United Nations Childrens Fund, will spend the month of No- vember on a personal appearance theatre tour and related activities on behalf of his next film for Paramount, "The Court Jester." Mrs. Boasberg Dies BUFFALO, Oct. 23.-Funeral serv- ices were being arranged at the week- end for Mrs. Celia Boasberg, mother of Charles Boasberg, special assistant to George Weltner, Paramount's world-wide sales head. Mrs. Boasberg died here suddenly Friday morning. ST. LOUIS, Oct. 23. - Arch H. Hosier, owner and general manager, St. Louis Theatre Supply Co., died in his sleep at his home in Edwards- ville, 111. A native of Virginia, he was for many years a technician for Western Electric, ERPI, and Altec, before entering the motion picture theatre supply business in 1946. New Drive-in Ready HARTFORD, Oct. 23. - Perakos Theatre Associates will open its de- luxe first-run, the Hi-Way Theatre, Bridgeport on Wednesday, following cleanup of flood waters. TENT TALK Variety Club News ALBANY.— The Variety Club, at a meeting where the report of 55 new members was received, elected the following crew: Harold Gabrilove, Jack Goldberg, Lewis A. Sumberg, Norman Weitman, Irwin Ullman, Jack Hamilton, Sylvan Leff, Aaron Winig, Charles Stevens and George Greene. Former chief barker Jules Perlmut- ter and Norman Jackter were chosen delegates to the Variety International Clubs' convention; Sidney Urbach and George Greene, alternates. A HOUSTON.-New Officers of the Houston Variety Club, Tent No. 34, are Paul Boesch, chief barker; Augie Schmitt, first assistant; Dick Gottlieb, second assistant; Mike Conti, dough guy, and John Paul Goodwin, prop- erty master. Board of directors con- sists of Kenny Bagwell, Paul Boesch, Mike Conti, John Paul Goodwin, Tom Johnson, Jem7 Kirby, Augie Schmitt, Sid Balkin, Addie Marks and James Hill. Retiring chief barker Mack Howard, with Bruce Layer and Paul Boesch, were named delegates. Fred Nahas is alternate. Rex Van is man- ager of the club. A MILWAUKEE.— Over 200 persons, including friends in exhibition, dis- tribution and many others in the in- dustry, attended a testimonial dinner in honor of Jack Frackman, branch manager for Republic here for over 20 years. The big affair, held by Wis- consin Variety, Tent No. 14, in the Schroeder Hotel, was for Jack's 35 years in distribution here in Wis- consin. Toastmaster at the dinner was Russell Leddy of Green Bay. A PHILADELPHIA.— Lewis Goffman, chief barker, announced that the pro- ceeds from the recent benefit held at the 1956 Ice Capades will go to Tent No. 13's Summer Camp For Handicapped Children. Peter Tyrell, manager of the Arena, has helped make this annual benefit affair pos- sible. Gualino Arriving for IFE Conferences Dr. Renato Gualino, president of I.F.E. Releasing Corp. and his wife, Fulvia, is due in New York today from Italy aboard the Italian liner "Andrea Doria." Doctor Gualino will stay in New York for two weeks conferring with other top executives of I.F.E. In early Nov ember, Gualino, who is also president of the International Fed- eration of Motion Picture Producers, will go to Washington to attend meet- ings of that organization. 1|n Vivien Leigh's first role since her Academy-Award winning "Streetcar Named Desire"! Alexander Korda presents a LONDON FILM VIVIEN LEIGH • KENNETH MORE in an Anatole Litvak production Tug Dtti* JBzzm SjSA by Terence Rattigan co-starring ERIC PORTMAN • EMLYN WILLIAMS COLOR by DE LUXE CINemaScoPc Produced and Directed by ANATOLE LITVAK Screenplay by TERENCE RATTIGAN The Book-of-the-Month Best-Seller Becomes Your Holiday-Happiness Hit\ JENNIFER JONES in Good Morning, Miss Dove co-starring ROBERT STACK COLOR by DE LUXE CINemaScoPE Produced by SAMUEL G. ENGEL Directed by HENRY KOSTER Screen Play by ELEANORE GRIFFIN From the Best-Selling Novel by FRANCES GRAY PATTON to th The Stars of "The Seven Year Itch" and "How To Be Very, Very Popular" in the Comedy of the Year! tom ewell • sheree north The lieutenant wore skirts RITA MORENO COLOR by DE LUXE ^ CINemaScoPE Produced by BUDDY ADLER Directed and Screenplay by FRANK TASHLIN oxoffice gifts Your Christmas Attraction . . . 20th' s Mightiest Dramatic Triumph! J5.fi nehi pur starring LANA RICHARD FRED TURNER • BURTON • MacMURRAY JOAN MICHAEL EUGENIE CAULFIELD • RENNIE • LEONTOVICH COLOR by DE LUXE CINemaScoPE Produced by FRANK ROSS Directed by JEAN NEGULESCO Screenplay by MERLE MILLER December I 'It's a pleasure to do business with^20th!" ^ 6 Motion Picture Daily Monday, October 24, 1955 Depinet Senary Lauds Code s Aid Maj. Warner ( Continued to cover the serious, rather than solely the glamorous side of the com- munity. And, he added, get people who love their work and love pictures to write about Hollywood. "Just as we have learned that our audience has matured and is matur- ing," Schary said, "so you can learn that literate and accurate reporting by people who know and like us can be of profit to you." Feels Code Is No Burden Schary said Hollywood producers are often asked "whether the Pro- duction Code places an unbearable burden upon us." Supplying his answer, he said: "I don't think it does. I think it has been of enormous aid, and actually has provided great relief. Many years ago the industry, undisciplined and heady with success, ran into trouble and found itself face to face with the uncomfortable realities that were presented because of the production of some indecent films. "Under attack, the heads of our industry did a wise and bold thing. They organized their own code— a production standard that has stood them in good stead. The freedom of our American institutions cannot rule out bad taste or bad talent, but the Code has functioned well in control- ling the undisciplined and irrespon- rom page 1 ) sible picture maker. More than that, it has not prevented us from making motion pictures of content and chal- lenge." The M-G-M production head also expressed his distaste for some of the exaggerated publicity and adver- tising formulas still employed by the industry. "Some of our films," he said, "still pursue the customer who cannot be baited except by the promise of something violent or sexy. I have no way of knowing how large an audi- ence that would be, and while some bad pictures undoubtedly have been hypoed by cheap and vulgar adver- tising, it is also true that some good ones have been hurt by this type of opportunistic exploitation." Defends 'Blackboard Jungle' He defended M-G-M's "Blackboard Jungle," reminding his audience that juvenile delinquency is neither new nor peculiar to the United States. He said the picture "certainly didn't in- crease delinquency and, centering at- tention on the problem, helped stir "even our severest critics into doing something about it." Schary left here for New York where he will spend a week confer- ring with home office executives and seeing new plays before returning to Hollywood. (Continued from page 1) licensed Walter O. Gutlohn to handle 16mm. films separately from the com- pany, through 1945, when the com- pany terminated that arrangement and brought the 16mm. activities back into its own exchange operations, and down to his resignation from the RKO presidency on Oct. 2, 1952. No Agreement in Concert Never in RKO history, Depinet declared, had the company's 16mm. policy been determined in concert or agreement with any other com- pany. "We have always made our own policy," he said, "and I doubt that any other company's 16mm. policy is or has been the same as ours." Far from seeking to discourage or minimize the 16mm. field, the wit- ness said, RKO tried long and vigorously to build up non-theatrical distribution revenue, but never suc- ceeded in getting it to amount to as much as one per cent of the com- pany's income. Asked whether the Motion Picture Association board, of which he was a member, had ever met to discuss formulating common policy with re- spect to 16mm., he said it never had. He went on to explain that this did not mean that the MPAA board had not discussed television, and de- scribed its exploration of television as a possible tool of theatres, mentioning Eidophor in this connection, and MPAA's investigation of the possi- bility of getting channels allocated to the film industry. No COMPO Pact, He Says Asked whether COMPO, at its Beverly Hills meeting in 1952, or any other, had discussed and agreed upon a joint policy toward 16mm., Depinet said it had not. Asked whether any exhibitors or exhibitor organizations had ever re- quested an expression of RKO policy with respect to 16mm., the witness said "frequently," and "I always told them what it was." He expanded on this reply, making it clear that, while RKO wished to develop 16mm. rev- enue from proper sources— schools, government agencies and other non- theatrical fields— "we did not want to set up unfair competition against eighteen to twenty thousand theatres which are the life-blood of our busi- ness." Later on Flatow pressed the wit- ness to say that RKO had withheld 16mm. from properly-equipped 16mm. theatres lest they detract from the 35mm. theatre box office, but De- pinet, after asserting no such 16mm. theatres exist, said, "if there had been any such theatres, and they had been ready to pay us more than 35mm. theatres, undoubtedly we woidd have sold them our product." Discusses Reissues Questioned on RKO's reissue pol- icy, Depinet said nobody can tell ac- curately which pictures can be re- issued successfully, and which can- not. RKO did not sell any pictures to Blank to Urge (Continued from page 1) have a tremendous amount of talent and ability to make fine pictures." The Des Moines exhibitor also said that "TOA desires that their product be slanted towards the American market to help ease the product shortage." An invitation to "take part and join" the UIEC was tendered to TOA by Italo Gemini, president of the global theatre association. Gemini, who attended the TOA convention in Los Angeles as the UIEC delegate, also extended an invitation to Allied States Association to send a delegate to the Rome conclave and to affiliate with UIEC also. Allied, however, is not sending a representative to Rome. television during his presidency, De- pinet said, but had furnished a one- reeler on "Gunga Din" that was tele- vised during the New York World's Fair. On the contrary, he said, he had been approached by Jules Levy, between 1948 and 1952, with a proposition to sell him 50 ordinary features from the RKO backlog, for television, at a figure between a half million and a million dollars, lie said this deal broke down when it turned out that Levy would not accept the 50 he would have sold him, but was interested only in topmost product. Sid Kramer Also Heard Sid Kramer, who had direct charge of the RKO 16mm. department dur- ing the period covered by the Gov- ernment complaint, followed Depinet on the stand. Ahem to RKO (Continued from page 1) Charles L. Glett, executive vice-pres- ident of RKO. Ahem, who resigned last week from his executive post at CBS-TV where he has been director of West Coast television operations since 1951, will report directly to Glett and will act as liaison between the back lot and Glett's office in all production matters. Ahern's joining ■ RKO is the first in a series of contemplated moves to increase the production staff of RKO in anticipation of the 1956 produc- tion schedule now being prepared. Ahem also has functioned in Europe as production manager for Alfred Hitchcock for three years and for two years for Alexander Korda. For seven years he was assistant pro- duction manager for David O. Selz- nick. Labor Dep't Reports (Continued from page 1) tablishments. Congress decided to do nothing about coverage, but instead voted to boost the minimum wage from 75 cents to $1. Mitchell said the new $1 minimum complicated the question of extending coverage, since firms would have to come under the law at a much higher rate than previ- ously. There has been some sentiment for bringing new firms in with a lower rate and then gradually step- ping them up to the minimum. A Senate Labor Subcommittee headed by Sen. Douglas (D., 111.) is studying the question, with an eye to hearings early next year. (Continued from page 1) indefinitely as long as our company, and other companies, adhere to the policy of producing and distributing top quality pictures." Sees 'Excellence' Most Vital "Today," the major asserted, "more than any other period in the history of this business, it is the excellence of the product that counts. In a sense, we ourselves are responsible for creating a more demanding and discriminating consumer public for our pictures. By constant research and experimentation, we have made tremendous improvements in methods of filming and projecting motion pic- tures. When I think back over the decades of my association with this industry, I can tell you proudly that this business can match any other great industry when it comes to progress and the forward look." Warner said he was "going out on a limb to make a few predictions," slating that "never in our 50 years of association with motion pictures have I felt as optimistic and as encouraged by what I see happening under my brother Jack's direction at our studio. Wasn't it just a few short years ago that some pessimists foresaw only dire things for this business? Well, maybe the prophets of gloom weren't around in 1926 when other pessimists said that talking pictures would upset the economic applecart. Maybe they weren't around during the Thirties when this industry, and other major American industries, defied the signs of the times and came out of that period with renewed strength." Optimistic Regarding Future "Right now," Warner stated, "I be- lieve we are on the threshold of our greatest era. Our industry has suc- cessfully met every competitive threat thrown in our path. We have effected vast and brilliant improvements in motion picture engineering. And we have met the greatest challenge of all by bringing to our studio the kind of superlative talent that can only re- sult in a flow of the best and most successful pictures this company has ever made." Five-Day Week (Continued from page 1) additional 25 cents per hour effective next Wednesday. The contract also provides that employer payments into the pension fund be increased by one cent hourly next Wednesday, and that producers add four cents hourly beginning on Nov. 28, with employees increasing their payments into fund by two cents at that time. The contract stipulates that any employee working 12 years for one employer be entitled to three weeks vacation annually with pay. The general terms of the contract go into effect on Wednesday, with the five-day week becoming effective on Jan. 30 of next year. The complex categorical wage scales will be detailed in subsequent editions of Motion Picture Daily. Television A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News What's On > Broadcast Information Bureau's atest bulletin on the theatrical ilms available to television has some trends to report: no slowing down on the number of times TV rights to film properties change lands ; a roadblock for new re- leases in the restrictions imposed yy the American Federation of Musicians, and a general slowing lown in the number of theatrical features made available to TV in ;he last two months. For the rec- ord there are currently available '1,649 titles, including 1,287 west- erns. faking Stands ► Although any decision by the Federal Communications Commis- sion on the issue of toll television :.s many months away, the subject, ,ike yeasty bread, continues to rise. Last week two totally unrelated organizations issued statements of policy that must inevitably have i bearing on the matter. Thurs- lay, the American Federation of Radio and Television Artists be- :ame the first talent union to de- dare itself on the issue, and leclared itself flatly against the Droposed medium because "it will reduce employment opportunities )f our members, will adversely iffect the entire entertainment in- dustry and is not in the public nterest." A more oblique attack vas forthcoming from the Theatre Owners of America, already in die forefront of the anti-toll TV COLOR ALERT PRINCETON, N. J.: E. C. Anderson, executive vice- president of the RCA Com- mercial Department, sounded the "color" alert here last week at a symposium of engi- neers representing most of the nation's television set manufacturers. Speaking of the vast increase in color pro- gramming, Mr. Anderson said : "All of this adds up to a con- certed drive for the introduc- tion of color on a nationwide basis. The result is certainly going to be a lively and swift- ly growing public demand for color sets — a demand that everyone in the industry will be called upon to meet." forces. The TOA went on the rec- ord as opposing the transference from free TV to theatre TV of such outstanding sports events as the World Series. Although many TOA members have theatre TV installations, the new policy is not too difficult to comprehend. It serves to undercut toll TV pro- ponents' charges that exhibitors want to grab the best of free TV sports entertainment for their theatre screens. Nielsens Back ► The leaves have turned and it's aspirin time again. The Nielsen people are out with a survev renort covering the two-week period end- ed September 24. Here's the way they ran in the too 10 evening ratings: The $64,000 Question, Ford Star Jubilee, Toast of the Town, Martha Raye Show, Disney- land, Dean Martin-Jerry Lewis Variety Hour. Robert Montgomery Presents, Producers Showcase ("Our Town"). Climax and The Perry Como Show. Biq City Giveaway ► There's a television "giveaway" ruckus bre./ing in New York that could outdo any conceived by Louis G. Cowan and might have political implications only slightly less important than those in the tidelands oil controversy. It was announced Friday that Mayor Robert Wagner has given indepen- dent TV film producer Theodore Granik carte blanche to go through the files of all departments to get material for a semi-documentary film series— for free. Although the Mayor stressed that Mr. Granik would not have exclusive rights, other producers — who had sought such permission — pointed out the city thus was giving away "a gold- mine" in rights, a statement backed by former Police Commissioner Francis W. H. Adams. Spice was added by the fact that Mr. Granik is "a long-time personal friend and former law associate" of the Mayor. Under the Antlers ► The second annual western re- gional conference of the National Community Television Association will be underway at the Antlers Hotel in Colorado Springs tomor- row and Wednesday. The 100 or so representatives will discuss such time-honored subjects as public re- lations, advertising and business practices, as well as such special- ized topics as use of micro-wave facilities, radiation control and un- authorized boosters. Pulse's Man ► Robert E. Kintner, president of the American Broadcasting Com- pany, Wednesday will be toasted as the Man of the Year at the 14th annual luncheon of The Pulse, audience measurement research organization, at the Plaza in New York. Mr. Kintner will be cited for his part in bringing Disneyland and the Mickey Mouse Club to ABC and for having "welded pro- gramming and sales development to deliver vast audiences for the many distinguished programs fea- tured by ABC." "Annie" Comes to TV ► Norman Reilly Raine's famous "Tugboat Annie" series, first pub- lished by The Saturday Evening Post and later made into a classic motion picture starring Marie Dressier and Wallace Beery, will finally make the transition to tele- vision, as a series. Edward Small, who bought the rights to the stories last year and who also is board chairman of Television Pro- grams of America, announced last week that arrangements have been completed with Chertok TV for production of the series, to be made at General Service Studio and personally supervised by Jack Chertok. No stars have yet been named. Whither Radio ► Exactly what has television done to radio? In a speech last week in New York before the eastern an- nual conference of the American Association of Advertising Agen- cies, Robert W. Sarnoff, NBC's executive vice-president, told some of the story. Admittedly pushing "Monitor" and the forthcoming "Weekday," new NBC radio con- cepts, Mr. Sarnoff said that since television "inherited the position of big attraction draw, radio is used to fill in during the many hours of the day when it is in- accessible or inconvenient, or too demanding. More and more, the audience relies on radio as a service — for companionship, refer- ence, quick access to news, and for relaxed entertainment. In Our View THERE are a couple of cogent reasons why the sales message from CBS Television, to be found on the following pages, is of unusual significance. It illustrates the manner in which television, notably the top companies, make their advertising visually effective and stimulating. The advertisement under discussion does in the trade field, in an ad addressed to the business, what major television network adver- tising has done and is doing so effectively in the audi- ence, or consumer, field. "Television Today" brought the spotlight of its editorial attention to that subject in the issue of Sep- tember 26 last, when, in a full page story illustrated with outstanding examples of the TV networks' ap- proach, was cited the "new look" both in art work and in point of view. The point was made that the function of the television ad is to give people the news. Thus a bold, forthright and striking technique does just that, expertly. And, too, CBS Television makes its case for utilization of the network's facilities by the potential sponsor simply, clearly, unencumbered by excessive verbiage and the kind of exaggerated claim and statement which loses force, if for no other reason than by inundating its needle of message in a haystack of words. It is a basic conception which may well and profitably carry over in manv directions. GUNSMOKE starring James Arness Hailed by critics as the "High Noon" of broadcasting sun-baked frontier community, and to npptaud a new slnr on television. Tonight at 10, channel 2 "CBS would appear to have a winner" JACK GOULD, NEW YORK TIMES "Got off to a fine start" N.Y. JOURNAL AMERICAN "Top notch quality . . . superb photography, realism and pacing. . ." ST. LOUIS GLOBE DEMOCRAT "Will outdraw its Western competition" N.Y. DAILY NEWS "The best (of the new candidates) ..." TIME MAGAZINE "Loaded with suspense, full of realism, authentic ..." N.Y. 1 . HERALD TRIBUNE "An irresistibly funny television series" N.Y. HERALD TRIBUNE "A very funny and well done show . . . Silvers is a great comedian" NEW YORK POST "Packed with humor . . . (Silvers) is superb" NEW YORK TIMES "We haven't laughed so much in years ... Silvers . . . will be the comedy standout of the 1955 season" N.Y. DAILY NEWS "Perfectly wonderful" HARRIET VAN HORNE, N.Y. WORLD-TELEGRAM ^7 FORD STAB JUBILEE J'^DY GARLAND DAVID WAYNE "Triumphant production" NEW YORK TIMES "There's never been anything like the one woman show staged by Judy Garland . . . over CBS . . . pure magic. CBS had the best spectacular to date" HARRIET VAN HORNE, N.Y. WORLD-TELEGRAM "Will go down as another triumph ... an hour-and-a-half of excellent televiewing" RADIO DAILY "She proved herself as great a performer on television as in the movies and on the stage" BEN GROSS, N.Y. DAILY NEWS $ premiere tanghl! £ Robin .Hood "Rousing entertainment first rate NEW YORK TIMES "The answer to those who have been crying for entertaining quality shows for youngsters ... of interest to old and young alike" n.y. daily news The excitement of the critics over the new CBS Television programs was matched by the enthusiasm of the audience. (More people, for example, watched the first "Ford Star Jubilee" than any other 90-minute program on any network in television history. And it was identified with a single sponsor!) To advertisers the real significance of this achievement is that with each program the performance was equal to the promise. For the past four years they have known that CBS Television has delivered more of the most popular programs at a lower cost per thousand than any other television network. Now they can count on CBS Television to enhance its value even further during the coming season. This confidence is perhaps the underlying reason why American business continues to invest more on CBS Television than on any other single advertising medium in the world. CBS TELEVISION Monday, October 24, 1955 Jetevis'ion Joday Passing in Review PREMIERES OF NEW SHOWS slowed down to a mere trickle last week. Newcomers included the TV Reader's Digest on ABC-TV Monday night, which offered the saga of a child pioneer who did it himself with the aid of Kit Carson, as well as Bishop Fulton J. Sheen, who started off his new season on ABC-TV (October 13) with a thoughtful and earnest analysis of the new look in Russian diplomacy. The poll people were giving heart to CBS executives with the news that Phil Silvers' "You'll Never Get Rich" was climbing steadily in public popularity and slowly but surely meeting his Tuesday night NBC-TV competition (last week, Milton Berle). Jose Ferrer and Claire Bloom took the week's acting honors in NBC-TV's "Cyrano" Monday night. The week also offered a couple of interesting, if unheralded, performances, specifically those of Gale Storm, usually the ubiquitous Margie, as the tormented wife and mother in "Tomorrow Is Forever" for NBC-TV's Robert Montgomery Show Monday night, and of Ed Andrews as the slightly prissy Mr. Big in CBS-TV's Studio One "A Most Contagious Game," also Monday night. WIDE WIDE WORLD. NBC-TV, ll/2 Hours, Sunday, October 16, 1955, 4 PJM., EDT. Live. For General Motors. NBC's credit listings use the phrase, "panoramic Spectacular" in describing the format of this new and highly ambitious under- taking by the ever-alert and ever- ambitious NBC organization. Of a Sunday afternoon in Autumn, the NBC mobile crews, inclusive of no less than 75 cameras, roam the United States, in effect, bringing into the living room a touch of this and that going on at the moment. The gently ingratiating tones of Dave Garroway, the narrator, ex- plained that this was in a sense to be divided into three "acts," and that the first was in the nature of "American harvest." A flight over the Mississippi, fishing boats in port at Gloucester, Mass.; students at Princeton, an open hearth fur- nace in a Cleveland steel mill, was the "harvest." Then, fiittingly and fleetingly, to We A partial listing of these producers and distributors of TV and Industrial wish to film, together with some of the thank the TV program titles, follows: producers and agencies Adventures of Rin Tin Tin Tropic Hazard who used Beyond The Yukon Bill Corum Sports Show Brother Mark Uncommon Valor Wanted Batten, Barton, Durstine, the facilities Captain Midnight Osborn, Inc. Celebrity Playhouse The Biow Company, Inc. and services Cisco Kid Commando Cody Calvin Company, The Capital Film Laboratories, Inc. of Langlois Crunch and Dez Columbia Broadcasting System Damon Runyon Theatre Elliot, linger and Elliot, Inc. Father Knows Best Jerry Fairbanks Productions Filmusic, Inc. Favorite Story Follow That Man Fox Movietone News Fuller, Smith and Ross, Inc. for over Ford Theatre General Teleradio Gangbusters Goldbergs, The Geyer Advertising Agency, Inc. Grant Advertising, Inc. 6,000 film Greatest Drama Grey Advertising Agency, Inc. Halls of Ivy Guild Films Company productions Holiday Hunter, The Kenyon and Eckhardt, Inc. M.C.A.-T.V. during Industry On Parade McCann-Erickson, Inc. 1 Search For Adventure National Broadcasting Company ISpy National Telefilm Assoc., Inc. the past Janet Dean, R.N. Joe and Mabel RCA International Division RKO Pathe, Inc. year. Jungle Jim Ruthrauff and Ryan, Inc. Mr. & Mrs. North Norby Passerby, The Royal Theatre Screen Gems, Inc. Television Programs of America, Inc. J. Walter Thompson Company So This Is Hollywood U.M. & M„ Inc. Texas In Review Wilding Picture Production, Inc. Topper Top Secret Young & Rubicam, Inc. Ziv Television Programs, Inc. Langlois Filmusic, Inc. NEW YORK • 61 9 W. 54th St. • JUdson 6-41 55 HOUYWOOD . . . TORONTO . . . LONDON . . . PARIS Dallas and the Texas State Fair; Lake Mead, Nevada and Donald Campbell's motorboat record at- tempt (Ted Husing, narrator on the spot) ; underwater ballet in Florida; back to Lake Mead; A-C Spark Plugs; the Grand Canyon; Rockefeller Center (A. P. news room), NBC Monitor New York to London, etc.; an "Alice" TV re- hearsal; the Music Hall Rockettes; back to the Grand Canyon. There were moments, especially in the Grand Canyon, when the lack of color was a big lack, when too much was covered in too little time, but it is all interesting, with an astonishing feeling of here and now. Barry Wood and Herbert Sussan were producers, Dick Schneider directed, and David Broekman's musical score was un- usual and brilliantly effective. MILTON BERLE SHOW, "State of Confusion," NBC-TV, 1 Hour, 8 P.M., EDT, Tuesday, October 18, 1955. Live, compatible color, from Hollywood. For RCA, Sunbeam, Whirlpool. Somebody slipped. Milton Berle's laudable, if misdirected, attempts to be different resulted in this strange satirical farce called, apt- ly, "State of Confusion." Just where the mistake was made is Motion Picture Daily hard to say. Gore Vidal, whose original work this was, had some- thing of an idea concerning a pair of good-natured, small time crooks, Berle and Ann Sothern, who par lay themselves into the governor ship of a racket-ridden, musical comedy type of state in the south The end product, however, was aimless farce, satirizing nothing that is recognizable as being of this world, and looking like blackout skit on which someone forgot to pull the lights. There were, at odd places, amusing bits! of business and lines — -showing! that an intelligence had been at| work — but they were random. ETHEL AND ALBERT. ABC-TV Yz Hour. Friday, October 14, 1955. 10 P.M., EDT. Film. For Ralston Purina Company. Peg Lynch and Alan Bunce re- sume their popular and successful domestic problem, tongue-in-cheek series, created and written by Miss Lynch. The human quality of the performances, the lively pace of the episode and the natural feeling it engenders, make for TV enter- tainment of high caliber in its field. When Ethel and Albert plan a sur-' prise for his folks' anniversary,1 and the latter will have none of it, it's engaging comedy. to fdi The Show-Makers III since April, Loretta Young returns to NBC's "The Loretta Young Show" the evening of De- cember 25. The episode will be "Christmas Stopover." Thomas L. Thomas, baritone, will be guest on "The Voice of Fire- stone" October 31, over ABC. ABC's Famous Film Festival October 30 will have "Notorious Gentleman," starring Rex Harrison and Lili Palmer. Rodney Taylor, an Australian actor, will be featured in the War- ners Brothers Presents "Cheyenne" November 1 on ABC. He will be "Clancy." Jerry Colonna presents his own brand of comedy November 1 on the Mickey Mouse Club. He will be in three skits with the Mouseke- teers. Sir Cedric Hardwicke will be a featured player in "TV Readers Digest" October 31 over ABC. The play is "The Archer-Shee Case." David Niven is the drama critic who falls in love with the actress he criticizes in "Full Circle," on "Singer Four Star Playhouse" over CBS Thursday. Frances Starr, a player of tht David Belasco era on the Neu York legitimate stage, will have ai featured role in the November Danny Thomas Show "Make Roon for Daddy," over ABC. Jack Benny he-ads the "Shower of Stars," Chrysler sponsored affav November 3, over CBS, in color With him will be Frankie Laine Marilyn Maxwell, Gary Crosby, The Sportsmen Quartet and Grade Allen. Bill Lundigan again is host Kathryn Grayson will be star iti "Shadow on the Heart" on tht General Electric Theatre October 30. Ronald Reagan is supervisor Marion Winters will be lead ill "Finders Keepers" on the ABC "Star Tonight" Thursday evening FOR SALE AT Bargain Prices USED MOVIEOLAS SYNCHRONIZERS and other CUTTING ROOM EOUIPMENT I6MM — 35MM also a Chickering PARLOR ART GRAND PIANO PREVIEW THEATRE, Inc. CI 6-0865 10 Motion Picture Daily Monday, October 24, 1955 fefeuisfon Jgdgy WHO's WHERE WILLIAM L. KOST has joined WABC-TV sales department as an account executive, it is announced by ROBERT L. STONE, general manager. Mr. Kost has been with NBC, Hadley-Reed, TPA, and most ^recently WRDW-TV, in Augusta, Ga. BILL WARNER has joined the NBC Film Division as a sales rep- resentative. He will report to the western sales manager, CLIFF OGDEN. ROBERT KIRSTEN has been ap- pointed New York editor for Walt Disney's Mickey Mouse Newsreel, working on metropolitan area news events for that part of Disney's daily Mickey Mouse TV show. 4 MRS. JEAN BLAKE has been elected president of George Blake Enterprises, Inc., film producers, o:t succeeding her late husband, ifiiGeorge Blake. Other officers: PHILIP FRANK, vice-president in H i charge of sales; RICHARD DON- NER, vice-president; THEODORE ;R. LAZARUS, secretary-treasurer. GEORGE PAMENTAL and WAR- REN M. MORTON have joined the New York office of WOR-TV, New York, and ROBERT BASTIAN has joined the Chicago sales office. ALISTAIR WREGG and RALPH BROITMAN have joined the sales development and research depart- ment of the American Broadcast- ing Company as presentation writers, to work under supei'vision of DON DURGIN, director. YOUR PICK OF TWO GREAT LIBRARIES FOR STOCK FOOTAGE FILM DIVISION MARCH OF TIME LICENSE FEE PER 35MM FOOT NBC LIBRARY MARCH OF TIME 1.00 Local TV One-Time Use 1.50 Network TV One-Time Use Single Film Short Subjects- Unlimited use TV or NON-TV TV Sales Commercial Feature Picture for Theatrical Release Quantity discounts available 1.00 2.50 2.50 5.00 2.50 2.50 2.50 5.00 For detailed rate card, or any further information, address: TED MARKOVIC, SUPERVISOR NBC FILM DIVISION LIBRARY 105 EAST 106th STREET NEW YORK 20. N. Y. CIRCLE 7-8300 EXT. 3438 B. EHMANN NBC FILM EXCHANGE SUNSET & VINE, HOLLYWOOD, CAL. HOLLYWOOD 9-6161. EXT. 640 The Eye of the Camera END OF THE MONTH, William C. Gillogly, left, will step into the now vacant post of eastern sales manager for the ABC Television Net- work. THAT'S HARRY— Harry Truman, that is, a President of some fame and popularity — at the right. The former top chief sits for a bust (for the Truman Library) and interview by ABC-TV's Jock Manton, director by profession and sculptor any time. The pro- gram was "John Daly and the News" the evening of October 14. DEAL (I). United States Rubber's Naugahyde and Koylon divisions pick up one quarter of NCAA football. At NBC's WNDU-TV, South Bend, seated are T. V. Vernasco, account executive; George H. Callum, Naugahyde sales manager; and Edward Nagle, Koylon sales manager. Standing, M. W. Miller, Naugahyde adver- tising and sales promotion manager; Ted Randecker, who holds the same spot at Koylon; William MacKenzie, WNDU director; William Hamilton, commercial manager. DEAL (2). Los Angeles KCOP contracts for the new "Judge Roy Bean" series of 30-minute films. Seated, the Judge (Edgar Buchanan), and the station general man- ager, Jack Heintz. Watching are Russell Hayden, who makes the series, and Tom Corradine, Coast agent for the distribu- tors, Screencraft Pictures of New York. WHEN YOU TALK about mobile television units, consider this one which WTVJ, Miami, this month will begin using. It's 34 feet by 8 by 8 on 14 wheels. It has relay racks and equipment to handle nine remote cameras and if necessary 12. It has two six-foot doors which open out to provide an additional "room" 6 feet by 12 feet by 6'/2 feet high. With this room it can carry the crew plus 20 or so supervisory personnel representing agencies and networks. It has 20 monitors, an audio panel with 12 input jacks and three high level inputs, a turntable and tape recorder; it also will have a vidicon film camera, and as much as 3,000 feet of cable. Of course, it's air conditioned. WTVJ expects it to eliminate temporary indoor control rooms at origination sites; mostly these have been in hotels and makeshift and unsatisfactory. It will use the rig at the Pabst-Mennen fight in the Miami Beach Auditorium, October 26. TV Today SEVEN MONTHS and 25 countries later, Associated Artists' Norman Katz rested gladly at New York headquarters last week. He told of surveying TV the world over (and probably being precedental and historic), and indicated so far^most of his findings understandably are AA property. As foreign sales manager, Mr. Katz also was concerned with selling pictures to theatres and TV. m\\m\ muni 11 Television Today Monday, October 24, 1955 Telesales Unit at NBC Using Television to Sell Television by VINCENT CANBY Lay readers, if not the trade, might be surprised to learn that there's more going on at NBC these days than the coining of words. There are, below those hanging gardens of Radio City, minds turning busily, imple- menting and giving meaning to the steady stream of NBC conceptions of things that must be. That some of the younger, busier and most enthusiastic minds are at work in the telesales department was conclusively demonstrated in one two-day period recently when telesales delivered for the sales de- partment two elaborate and com- plete closed-circuit colorcasts. The first was designed for Hall- mark Cards (Thursday, October 13) and, beamed to dealers, dis- tributors and stray newspaper folk across the country, had as its pur- pose the whetting of appetites for the premiere Hallmark Hall of Fame presentation yesterday after- noon of "Alice in Wonderland." The second, on the following day, was a sort of miniature Wide Wide World with pickups from Holly- wood, Oklahoma City and New York, and had as its slightly more personal purpose the selling of NBC-TV's own "Matinee Theatre" to prospective sponsors. Such closed circuit telecasts as these comprise just one of the sev- eral functions of telesales, in ac- tual fact a complete production unit of the network's sales depart- ment and whose operations are in the hands of a staff headed by Ted Harbert and Peter J. Smith, who function alternately as producers, writers, directors, public relations men and what have you. The other day in his second floor office in the RCA building Pete Smith sat back and explained something of what telesales was about. It was organized last Janu- ary, he said, as part of the sales department's effort to keep up with the "flexibility in programing" which Pat Weaver and Robert Sar- noff are always talking about. The way it has worked out, said Mr. Smith, telesales actually is an extension of NBC's service facili- ties, based on the idea that "the best way to sell television as an advertising medium is to use the best advertising medium there is to sell it — television." Implement- ing this line of thinking, which on close scrutiny is not doublethink, telesales thus turns out merchan- dising kinescopes, featuring, per- haps, Tonight's Steve Allen or Home's Arlene Francis in special messages for their sponsors, maybe welcoming them to the show and giving them a sample "pitch" on which dealers and distributors can hang their local campaigns. Telesales also turns out sales kinescopes, which may mean Mr. Weaver's or some other executive's appearance to sell NBC program- ing to prospective sponsors, or kinescopes for use by a sponsor himself in selling his own cam- paign. The department's spectacu- DISCUSSINS the script: Peter J. Smith, Telesales producer-director, left, and Sylvester L. Weaver, NBC president. The presentation at the NBC closed telecast Lanigan, daytime sales manager of NBC-TV. about "Matinee": speaking is John lars, however, are the aforemen- tioned closed circuits, most of which are in color. If the recent Hallmark produc- tion was a fair sample, it may be assumed that some of the program- ing coming out of telesales is as exciting as any going out free over the air — and certainly as elaborate. This was a "live" 40-minute show, originating from NBC color stu- dios at the Colonial theatre in New York and watched by an estimated 1,000 salesmen and dealers. Its format was simple: a brief diplomatic greeting by Mr. Weaver, another by Hallmark's host, Mau- rice Evans, which evolved into a , carefully understated pep talk about forthcoming Hallmark of Fame shows, and then some in- triguing glimpses of what lay im- mediately in store as far as the camera wizardry of yesterday afternoon's "Alice" was concerned. The "Matinee" production was no less effective, even to a couple of trade writers who aren't about to buy time on the program. Carry- ing the sales drama were Albert McCleery, producer of "Matinee," Richard A. R. Pinkham, vice-presi- dent in charge of TV programs for NBC, and Matthew J. Culligan, NBC-TV national sales manager. It was another telesales hit. So far this year, telesales, with a staff of six including secretaries, has produced 30 closed circuits for such as Johnson Motors, General Cigars, Alcoa and Cluett-Peabody, to name a few. They are coining words at NBC, but they're also giving them definition. Motion Picture Daily HOLLYWOOD John Ford started the ball rolling at Hal Roach Studios last week that stepped up action for the Screen Directors Playhouse filmed TV series. The Academy Award winning director has John Wayne in a half hour of "Rookie of the Year," adapted from a W. R. Bur- nett story. Stu Heisler and Andrew Stone are also set to direct two others for SDG immediately fol- lowing Ford's film. . . . The first to get a plum contract out of NBC's talent development program is Evelyn Russell. It's a seven-year deal for the new comedy find, dis- covered by Phil Berle on one of his scouting jaunts in Hollywood. Looks like Berle's plan to audition potential talent before a live audi- ence and a full NBC orchestra will continue on a regular monthly schedule. National Society of Television Producers will join representatives of the National Audience Board later this month to discuss initial steps in the formation of a more suitable code for television film producers, according to Max Gil- ford, who serves as the NSTP gen- eral counsellor. Seems like the town has gone "cocktail crazy" launching Fall programs. Screen Directors Guild black tie supper party was loaded with glamor personalities. Zsa Zsa and sister Eva Gabor sat next to us, and the preview of SDG's first film smelled beautifully. . . . Desi and Lucy reeled off their two open ing shows to a crowd of glass bal- ancers. John Wayne owes Desilu a billboard in his next picture for the tremendous tie-in performance they gave his latest film, "Blood Alley." . . . And the party Mark Stevens tossed the press at Ameri- can National Studios made every- one feel like Diamond Jim Brady After all that food we're joining Gourmets Anonymous. . . . And, if you haven't gotten a hangover by now, maybe you should have joined us at Tom McAvity's party for Leo Durocher at the Beverly Hilton.. Hey! Talent Scouts: The voice he-i^ hind SDG's Playhouse series be longs to Ed Reimer, and Ed belongs, in front of the television cameras as a leading man, in the opinion, of this particular observer. —SAMUEL D. BERNS TELEVISION TODAY— Editorial Director Charles S. Aaronson; Eastern Editors Pinky Herman, Vincent Canby; Holly- wood: William R. Weaver, Samuel D Berns; Washington: J. A. Often; London: Peter Burnup; Photo Editor: Floyd E, Stone. 12 if, 11 1 \\<, in-,. Ni MOTION PICTURE DAILY ! VOL. 78. NO. 80 NEW YORK, U.S.A., TUESDAY, OCTOBER 25, 1955 TEN CENTS Ban Unwarranted SupremeCourt [Reverses Kas. Censor Action Moon Is Blue'' Ruling Follows Precedents By J. A. OTTEN 'f WASHINGTON, Oct. 24.-The Su- ^fpreme Court said today that Kansas lf£film censors had gone too far in ban- 'ning "The Moon Is Blue." "' The court reversed a Kansas Su- preme Court decision that the cen- sors had acted properly in banning the film as "obscene, indecent and im- "moral." The justices, in reversing the lower court decision, did not give detailed reasons for their action, merely citing pearlier high court actions in tire "Miracle" and "M" cases. In those Teases the court overturned state cen- sorship actions on the ground that (Continued on page 6) il- ' Buena Vista Plans 10 for Distribution In Next 18 Months From THE DAILY Bureau HOLLYWOOD, Oct. 24. - Ten "©features will be distributed by Buena Vista during the next 18 months, it (was announced at the company's first 'national sales convention in session at e" the Walt Disney studios here. Of the 10, one is completed; four ■are in production, two are re-releases and three are in preparation. The -completed picture is "The Littlest ISp Outlaw," made on location in Mexico (Continued on page 2) -Expect Presidents ]To Meet Friday i A meeting of company presidents on (the Italian permit issue is expected jjjfto take place here on Friday. E.(3 The issue was thrown in the lap of the board of directors of the Motion Picture Association of America, com- posed of company presidents, when the foreign managers could not reach agreement on the division of Italian permits. For Five-Day Week Four Non-IATSE Unions Covered In New Studio Personnel Pacts Front THE DAILY Bureau HOLLYWOOD, Oct. 24.— The five-day week established for members of IATSE was extended to other studio personnel belonging to four other unions representing teamsters, culinary workers, building service employes and com- mon laborers, according to an an- nouncement here today by Charles Boren, Association of Motion Picture Producers vice-president in charge of industrial relations. The "IA" agreement, which is estimated to add at least 20 per cent to the cost of film making, was ac- cepted by the four non-IATSE unions which traditionally negotiate contracts after an agreement has been reached with the "IA." Under the five-day schedule of the "IA" pact, weekly employes will re- ceive the same pay they have been getting for six days, with reduced (Continued on page 5) Blank Opposes International Rentals Curb By LESTER DINOFF Any proposal to start an interna- tional movement among exhibitors to curb increasing film rentals "is not intelligent," Myron N. Blank, presi- dent of Theatre Owners of America, declared here on Sunday, prior to departure for Europe. Blank, who (Continued on page 6) Top Delegates Set For IFFPA Meet Promote Houser in RKO Studio Post Acceptances from top representa- tives to the forthcoming meeting in Washington of the Administrative Council of International Federation of Film Producers Associations have been received here. Those already announcing their in- (Continued on page 6) From THE DAILY Bureau HOLLYWOOD, Oct. 24.-The ap- pointment of Mervin Houser as di- rector of publicity for RKO Radio Pictures studio was announced here today by Charles L. Glett, executive vice-president. Houser, who was formerly execu- tive assistant to Perry Lieber, now advertising, publicity and exploitation (Continued on page 5) REVIEW: The View from Pompey's Head 20th Century-Fox — CinemaScope A new star is presented in "The View from Pompey's Head," a hand- somely mounted, romantic melodrama adapted from the popular novel of the same name by Hamilton Basso. She is Dana Wynter, whose beauty and appeal can be compared favorably with Elizabeth Taylor. Here is a chance for exhibitors clamoring for new faces to capitalize on a fresh talent. Although she has had her start in Britain and has appeared on television, this is Miss Wynter's first motion picture. She has the talent, the looks and the personality to be around for a long time, in this reviewer's opinion. Other attributes of "The View from Pompey's Head" which make it a (Continued on page 6) Hits Pre-Releases Myers Puzzled By TOA Okay Of Arbitration Says Portions of Draft Injurious to Exhibitors Special to THE DAILY WINCHENDON, Mass., Oct. 24.- Abram F. Myers, general counsel of Allied States Association, said here to- day that he could not understand why r e presentatives o f exhibition, specific ally Theatre Own- ers of America, could have ac- cepted the new- est arbitration draft when por- tions of it were detrimental to the i n t e rests 0 f exhibitors. Speaking at the convention o f 1 n d e p endent Exhibitors of New England, Myers (Continued on page 5) Abram F. Myers Seven 'Hot' Topics Listed on Allied's Convention Agenda From THE DAILY Bureau CHICAGO, Oct. 24. - Seven sub- jects, described as "hot issues thai will not be soft-pedalled or ignored," are listed as highlight topics for dis- cussion at the Allied States Associa- tion annual convention here which is (Continued on page 5) Report RKO Secures Production Loan RKO Radio Pictures has secured a loan of $15,000,000 from unnamed sources for investment in production, it was reported here yesterday. Efforts to reach Daniel T. O'Shea, RKO Radio president, for confirma- tion yesterday were unsuccessful, but a company spokesman said that O'Shea would neither "deny nor con- firm" the report. I 2 Motion Picture Daily Tuesday, October 25, 1955 Charles Eudy Elected PERSONAL By Tri-State T. 0. MEIVTIDIV WOLFE COHEN, president of Warner Brothers International, will return to New York today from Latin America. • Dr. Renato Gualino, president of I.F.E. Releasing Corp., and Mrs. Gualino, arrived in New York from Italy yesterday aboard the "Andrea Doria." • Charles J. Feldman, Universal Pictures vice-president and general sales manager, was in Memphis yes- terday from New York. e Harry E. Huffman, theatre owner of Denver, has arrived in New York from there accompanied by Mrs. Huffman. • Milton Platt, assistant to the Central division district manager at RKO Radio, left here yesterday for Miami. • Leon Roth, United Artists West Coast publicity coordinator, has ar- rived in New York from Hollywood. • Jorge Sanchez, manager in Ecua- dor of Westrex Co., Andean, has re- turned to Guayaquil from New York. • Roger H. Lewis, United Artists advertising manager, will arrive in New York today from Hollywood. Cinema Lodge Dines At Meeting Today New York's Cinema Lodge of B'nai B'rith will hold its first informal mem- bership luncheon session at Toots Shor's restaurant today (Tuesday) in what the Lodge hopes to make a reg- ular feature of its program of meet- ings for the year. Today's luncheon also will climax the Lodge's principal fund-raising ac- tivity of the year on behalf of the B'nai B'rith agencies which involves the sale of 500 Contribution Share Certificates for $25 each, with one of the purchasers being awarded a 1955 Cadillac sedan. Robert K. Shapiro, executive vice-president of Cinema Lodge, announced yesterday that the goal would be reached by the time of the luncheon. New 'U' Memphis Branch Opens Today MEMPHIS, Oct. 24. - Universal Pictures executives will be joined by local exhibitors here tomorrow for the opening ceremonies of the new Uni- versal exchange building. Also par- ticipating will be the delegates to the convention of the Tri-State Theatre Owners who are in session here. Special to THE DAILY MEMPHIS, Oct. 24. - Charles Eudy, of Houston, Miss., today was elected president of the Tri-State Theatre Owners at their 46th annual convention, held at the Hotel Gayoso here. Eudy succeeds Nathan Flexer, of Waverly, Tenn., who presided over today's session. The following were elected vice- presidents: Leon Rountree, Holly Springs, Miss.; Alton Sims, Memphis, and Doyle Branscom, Harrison, Ark. Elected representatives to Theatre Owners of America were: R. B. Cox, Batesville, Miss.; M. A. Lightman, Jr., Memphis, and K. K. King, Searcy, Ark. Roy L. Cochran, of North Little Rock, Ark., was named secre- tary-treasurer. Flexer Heads Board Flexer was named chairman of the board of directors, which includes these new members from Mississippi: E. Clinton, Earl Elkin, Ben Jackson, Martin Mounger, R. X. Williams and T. M. Jourdon. New directors from Tennessee are: Tom Ballas, Brill Bruster, Mrs. H. E. Fitch, Bill Willis, W. F. Ruin, Jr., Louis Mask and J. W. Morrison. New directors from Arkansas are: Morris Collins, Nona White, Ben Hoffer, Mildred Bomar, Mrs. Jessie Howe, J. E. Singleton, Sr., and Bill Sockwell. Warren Foster, Atlanta public rela- tions man, spoke at today's luncheon. The convention was recessed from 2 to 4 to inspect Universal's new film exchange which is about to start operations. A moonlight boat ride on the Mississippi was held aboard the "Memphis Queen" for delegates and their families tonight. A chuck wagon dinner was served aboard the steamer by Film Transit, Inc. New Kentucky Allied Unit Elects Officers LOUISVILLE, Ky., Oct. 24.-E. L. Ornstein has been elected president of the recently organized Allied The- atre Owners of Kentucky. Other officers are Joseph M. Reiss, vice-president, and Fred Switow, secretary-treasurer. The board of di- rectors consists of W. E. Horsefield, Luther Herron, Arthur Morris, Robert T. Enoch, Wilbur O. Fields, Louis A. Arru, Jack Powell, Mrs. Hallie Fisher, Vance Schwartz, Floyd D. Morrow, Anna Belle Ward, Charles L. Seale, Ornstein, Reiss and Switow. New Film Title HOLLYWOOD, Oct. 24.-The new title for Paramount Pictures "Where Men Are Men," which will star Dean Martin and Jerry Lewis, is "Pard- ners." Compo Poll Ballots Coming Off Presses Advance copies of the 35,000,000 ballots to be used by the public in the Audience Awards voting Nov. 17- 27 were made public yesterday by COMPO. Robert W. Coyne, COMPO special counsel, said ballots are now coming off the presses at the rate of 3,000,000 daily and are being shipped to Na- tional Screen Service's branch offices. It is expected, Coyne said, that the ballots will be in the hands of par- ticipating exhibitors in two weeks. The ballots, 5V2 x 10% inches in size, list 20 names in each of the five categories to be voted upon, and pro- vide a blank space in each column for write-in votes. Voters are reminded that they may vote for only one name in each col- umn, and that all ballots must be de- posited in the ballot boxes of par- ticipating theatres. No ballots sent through the mail will be accepted. Anybody, regardless of age, may vote. Pictures and players are listed alpha- betically, and it is pointed out that their order has no other significance. In order to protect the integrity of the vote, the ballots are copyrighted by COMPO and reproduction is for- bidden. The nominees listed on the ballot were published in earlier issues of Motion Picture Daily. Buena Vista U.K. Theatre Union Asks 37l/2-Hour Week From THE DAILY Bureau LONDON, Oct. 24. - A reduction in the working week from 40 to 37V2 hours is being asked by the National Association of Theatrical and Kine Employes in negotiations with the Kinematograph Renters Society. The union also wants pay increases of £ 1 a week in all adult rates and 12s. 6d. a week for junior grades. Goldwyn Trust Suit Trial Start Delayed SAN FRANCISCO, Oct. 24. - A scheduled hearing of the Samuel Goldwyn Productions anti-trust suit vs. Fox West Coast Theatre Corp., National Theatres Corp. and eight others, was postponed today to' Oct. 31 due to the absence of Judge Ed- ward P. Murphy. Cohen Joins A A as Ass't Ad-Pub Chief Charles Cohen, who last week re- signed as 20th Century-Fox associate advertising manager, has been ap- pointed to the newly-created position of assistant Eastern advertising and publicity manager of Allied Artists, it was announced here yesterday by Martin S. Davis, the company's East- ern advertising and publicity chief. (Continued from page 1) and now ready for release. Others on the schedule are: "The Great Locomotive Chase," in CinemaScope; "Secrets of Life," fourth in the True-Life Aventure se- ries; "Davy Crockett and the River Pirates," TV and theatrical release, and "Perri," described as a "true life fantasy" of a new entertainment type. All four of the foregoing are in pro- duction. Those in preparation are: "Light in the Forest," "Toby Tyler," and an as yet untitled production based on the book "Children of the Covered Wagon." Those to be re-released are "Song of the South" and "Fantasia." See $58,000 for 'Oklahoma' 2nd Wk. Another virtual capacity week of $58,000 was forecast here yesterday for the second week of "Oklahoma" at the Rivoli. Meanwhile, "Trial" at Radio City Music Hall is expected to hit a strong $145,000 for its second week. NEW YORK THEATRES RADIO CITY MUSIC HALL Rockefeller Center TRIAL starring GLENN FORD - DOROTHY McGUIRE Athur Kennedy - John Hodiak - Katy Jurado AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION TV FILM SERVICE CENTER AVAILABLE ★ EDITING rooms ★ STORAGE rooms ★ OFFICES ★SHIPPING rooms PROJECTION ROOM FACILITIES movielab THEATRE SERVICE, inc. 619 W. 54th St. • New York 19 • JUdson 6-0367 c h ft HGii^IorS Order Your . SPECIAL I TRAILERS EEE1 S*^2| famous for \j4depend ABILITY FILMACK 1327 S. WABASH, CHICAGO -630 NINTH AVE..NEW YORK MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. 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Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10^. r ^^'^^A OFTH0SE KIP-roaKIN' KANsA<*>^ BRAWLS/ ...and how the Calico Gals won the peace CINEMASCOPE * TECHNICOLOR JEANNE CRAIN • KITTY KALLEN MAMIE VAN DOREN • KATHLEEN CASE GEORGE NADER • BERT LAHR KEITH ANDES • PAUL GILBERT with TOMMY RALL- EDNA SKINNER • JIMMY BOYD • COUSIN EMMY -THE MIDWESTERNERS DIRECTED BY gedrge umm- WRfTTEN FOR IRE SCREEN BY HARLES \ • PRODUCED BY A LB EOT J. tW\\[l RE-SELLING where and when it counts with this Tremendous NATIONAL BILLBOARD starting DECEMBER 15th This luminous "Day-Glo" 24 sheet will sell 'SEX" everywhere in the Nation. Blanketing 42 markets, 400 communities with a population of over 32,000,000, it will sell more than 475,000,000 times! Pfas NATIONAL MAGAZINE ADS to reach a total readership of more than Twenty Five Million! creen storic SPECIAL FEATURES »L FEATURES Hollywood Stars. 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Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100 Cable address: Quigpubco, New York'\ Martin Ou.gley, President; Martin Quigley. Jr., Vice-President: Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President. Ceo J. Lrady Secretary. Other Quigley Publications: Motion Picture Herald. Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year. $6 in the Americas and $12 foreign; single copies, 10/ The Story Behind The Story . . . 1954 March 4 — Samuel Goldwyn's bid for $1,000,000 for "Guys and Dolls" revealed as the highest ever made for a motion picture property. July 9 — Actual signing for "Guys and Dolls" takes place. July 9 — Joseph L. Mankiewicz is signed to write the screen play and direct "Guys and Dolls." July 28 — Michael Kidd is signed to do the cho- reography. August 1 — Mr. Goldwyn makes the announcement that startles the motion picture world. Marlon Brando agrees to play the role of Sky Masterson in which he will sing for the first time. September 16 — Vivian Blaine, who created the original role of Miss Adelaide, is signed for the screen part. September 19 — Frank Sinatra gets the coveted role of Nathan Detroit. September 21 — Jean Simmons, who never before ap- peared in a musical, rounds out the principals by signing to play the mission girl, Sarah Brown. 1955 March 14 — Exactly at 9:02, Director Mankiewicz turns the cameras on the "Fugue for Tin Horns" number. July 9 — The last take of "Pet Me Poppa" is finished at 5:45, ending one of the longest and costliest shooting schedules. "Guys and Dolls" came in at upwards of 55,500,000. July 15 — Nation-wide poll on "Guys and Dolls" be- gins in 52 cities. August 15 — Report of coast-to-coast survey of 15,500 persons in 5 2 cities shows that "Guys and Dolls" has the greatest advance want-to-see interest of any picture since "Gone With the Wind." August 22 — World Premiere booking of "Guys and Dolls" for the Capitol Theatre, New York. August 23 — Chicago Theatre, Chicago, books The Picture of The Year. August 25 — The Paramount Hollywood Theatre, Los Angeles, announces it has closed deal for year's biggest attraction. September 1 — The Astor Theatre, Boston, tells its patrons the good news. September 6 — The Goldwyn Girls start on long nationwide tour of promotion. First cities visited yield a golden harvest of newspaper, radio and TV publicity. September 8— Keith Theatre, Washington, joins first theatres in America to book "Guys and Dolls." September 13— A Las Vegas hotel bids S50,000 for one week's engagement of "Guys and Dolls." September 15 — Randolph Theatre, Philadelphia, is added to list of celebrated showshops to play America's own musical. September 16 — Adams Theatre, Detroit, electrifies its patrons with the announcement of booking "Guys and Dolls." September 19 — Life magazine devotes 10 pages and a full color cover to "Guys and Dolls." September 21 — Orpheum Theatre, New Orleans, tells the South the good news. September 21 — Riverside Theatre, Milwaukee, pub- licizes its happy booking to the fans. October 9 — Ed Sullivan, on his CBS -TV Show, tele- casts a half- hour Salute to "Guys and Dolls." NOTE: This is just the beginning. Day by day the build-up grows as the national publicity mounts, as ads begin to break everywhere and TV and Radio add countless millions of "want-to- see" to the greatest potential advance audience ever created for a motion picture. SAMUEL GOLDWYN'S Guys And Dolls MARLON BRANDO JEAN SIMMONS FRANK SINATRA VIVIAN BLAINE with ROBERT KEITH • STUBBY KAYE • B. S, PULLY • JOHNNY SILVER and THE GOLDWYN GIRLS Written for the Screen and Directed by JOSEPH L. MANKIEWICZ Music and Lyrics by FRANK LOESSER Choreography by MICHAEL KIDD in CINEMASCOPE • Photographed in EASTMAN COLOR Distributed by M-G-M ON AMERICA'S DOOR-STEP! Wednesday, October 26, 1955 Motion Picture Daily 7 Tri-State Blank Addresses the U.I.E.C. {Continued from page 1) geles. The first resolution opposed any governmental or any other interfer- ence—such as attempting to fix prices or put a ceiling on film rentals. The second simply pointed out the advan- tages to settlement of disputes instead of taking them to court. George G. Kerasotes, representing the TOA president, spoke to the clos- ing session, calling on exhibitors to Pbe energetic, intelligent business men and showmen again and get off die roller coaster." "Let us dispense witii lawyers run- ning our industry and again assume 'the initiative ourselves in conducting our affairs," Kerasotes said. He urged exhibitors to set up machinery on the state level that can "properly serve its members on arbitration and concilia- tion," and urged that exhibitors create more harmony in relations with dis- tributors, increase public interest in theatres, help bring a single trade organization into being that represents all exhibitors, aid in preventing the- atre closings and to work for produc- tion of more good pictures. Robert Coyne, of the Council of Motion Picture Organizations, dis- cussed the Audience Award poll and urged exhibitors to participate. Pioneers Dais List {Continued from page 1) roster of film industry personalities who have been invited to sit on the dais at the Nov. 4 affair, to be held at the Waldorf-Astoria here. The list includes Jack Alicoate, Richard Altschuler, Barney Balaban, Robert Benjamin, Nate J. Blumberg, Harry Brandt, Walter Branson, Steve Broidy, Max A. Cohen, Jack Cohn, Geo. F. Dembow, Sam Dembow, Jr., Jay Emanuel, Gus Eyssell, Claude Ezell, Si Fabian, Ed Fay, Charles Feldman, Frank Folsom. Also, William J. German, Leonard H. Goldenson, Sam Goldwyn, James R. Grainger, Abel Green, William J. Heineman, Eric Johnston, Benjamin Kalmenson, Harry M. Kalmine, Ar- thur Krim, Al Lichtman, Abe Monta- gue, Ed Morey, Charles Moskowitz, John J. O'Connor, Robert J. O'Don- nell, Dan O'Shea, Hon. Ferdinand Pecora, Sam Pinanski, Martin J. Quigley. Also, Milton Rackmil, Charles M. Reagan, E. V. Richards, Jr., Sam Rinzler, William F. Rogers, Samuel Rosen, George Schaefer, Alfred W. Schwalberg, Sol A. Schwartz, Grad- well Sears, Ben Shlyen, Geo. Skouras, Spyros P. Skouras, Wilbur Snaper, Joseph Vogel, Major Albert Warner, George Weltner, Herbert Yates and Adolph Zukor. UIEC Delegates {Continued from page 1) UIEC, and of the Italian Association of Exhibitors, will preside at the three-day convention which starts to- morrow. Myron Blank, president of Theatre Owners of America, arrived here from New York by plane yes- terday to attend the convention as TOA's official representative. ( Continued released yesterday by the TOA head- quarters here. Blank, recognizing a claim by for- eign producers that "Americans refuse to run" many foreign pictures, stated that U. S. theatremen do not book many foreign films because "we can- not make money on them. People of all nations are different. What one country might consider successful en- tertainment will not be true in an- other country. "But, I want you to know now, there isn't a picture made in any country of the world that the exhibi- tors of America won't be anxious to run if they feel they can make a prof- it by running it." The TOA president, saying that an interchange of ideas and a better un- derstanding of each other will be helpful to all exhibitors, praised the product of European countries and of Japan and asked for a better under- standing of American exhibition needs. Cites Problem of Product "Product for our theatres is be- coming an ever increasing problem and the number of pictures available to us dirough Hollywood become less and less as long as our present laws exist," Blank said. The Des Moines theatre executive cited statistics ac- cumulated in die past six years— "Up until 1949 most major producing companies owned theatres and had much more money invested in tiie- atres dian they did in their studios and their greatest profit came from the theatres. Companies would each produce about 36 pictures per year because they realized that for the proper operation of the theatres this number of films, as a minimum, was necessary. "Some of these pictures were pro- duced in order to develop the new talent which is necessary. The com- panies were also interested in keeping film rentals at a modest basis, because of their large investment in theatres, so that a fair profit could accrue to the exhibition industry. In 1949, by virtue of the Supreme Court ruling, the companies could no longer own theatres and there was no longer a common ownership between the peo- ple who own theatres and the pro- ducers of motion pictures. "No longer could the producers benefit by having income from the- atres. Few pictures of the producers made much money. The smaller- budgeted pictures, which generally were not profitable, were more or less considered as a school to develop talent. They are no longer made, so 'Umberto' Here Nov. 7 Vittorio De Sica's "Umberto D." will have its American premiere at the Guild Theatre here on Nov. 7, it is announced by Norman Elson, president of Guild Enterprises, Inc. Edward Harrison is presenting "Um- berto D." in the United States. from page 1) diat now, these companies are making only 18 to 20 pictures yearly. In 1950 there were 379 features released by domestic companies, but in 1954, only 232 features were released, or approximately 30 per cent less than the number released in 1950 at die time of divorcement." Blank, continuing, said that foreign producers "must better understand the types of pictures that will be suc- cessful in our market, and if you do, you will develop an industry in your country stronger than anything we have seen in Hollywood." "Our movie go'ers love action and suspense. They like pictures that have sex if it is kept on a plane that does not bring criticism to die theatre and meets our Production Code require- ments. They generally do not like operas or pictures widi classical musi- cal diemes. They do not like costume or period pictures. They like come- dies, but we all know that the humor that is accepted in one country may not be considered humorous in an- other. Technically, the sound dia- logue and photography have to be good, since our audiences are very critical. Our people come to the tiie- atre to be entertained, and dirough entertainment they must feel com- plete escape from their everyday problems." Urges Talent Exploitation Blank, in citing die likes and dis- likes of American audiences, also mentioned the development of talent. "If you want your pictures to be suc- cessful in die American market, you must properly exploit your talent," the TOA head said, mentioning die various type of media in which the American public learns of personali- ties. He mentioned that American pro- ducers only employ proven stories and talent in order to make each picture show a profit. "It is obvious that such a system does not allow for the development of new faces and it has resulted in rising costs for pro- duction," he said. "If 12 more top pictures per year were available in the U. S. market, the theatre gross would increase by $150,250,000 annually, and would produce a film rental of over $50,- 000,000," Blank said. "This market is ready and waiting for you, and it they are good for the American mar- ket, they are definitely acceptable in the world-wide market," the TOA president stated. Blank also said that the motion picture screen can and should bring about a better understanding of die people throughout die world. He warned that television could take die place of the motion picture screen "if we do not exhibit die best en- tertainment" and discussed the U.S. exhibitor's opposition campaign to subscription television briefly. He also touched on die technical improve- ments in motion pictures, discussing Cinerama, Todd-AO and CineMiracle. PEOPLE Florence Buckley, short subjects booker for E. M. Loew Theatres in Boston for more than 20 years, is resigning her post. She is to be mar- ried on Thanksgiving Day to William Haverty of Dorchester. n Frank Greenfield, formerly with the William Morris office here, has joined the sales staff of Mel Gold Produc- tions. Robert L. Coe has been named re- gional manager of ABC television station relations department, suc- ceeding Donald S. Shaw, Jr., who has been appointed director of ABC television station clearance. n E. James York has been appointed manager of the merchandising de- partment of Screen Gems, TV sub- sidiary of Columbia Pictures. For 12 years with King Features Syndicate, York will take over his new post next Monday. Robert Cooper has been ap- pointed supervisor of premium mer- chandising of Screen Gems and Joyce Selznick has been named supervisor of merchandising exploitation. Tevlin Tells {Continued from page 1) were entertained, finally culminating in its acquisition by General Tele- radio. At one point in the proceedings defense counsel Macklin Fleming in- troduced a document tending to show that even die government's own 16mm films are 75 per cent restricted from use on television, but the docu- ment was not admitted. Earlier in the day the government continued to cross-examine defense statistician Beggs. Tevlin will resume his testimony tomorrow. Ernst Seeks Allies In 'Camera' Case Invitations to attend a screening of "I Am a Camera" to be followed by a discussion of the Distributors Corp. of America release, and the withhold- ing of a Production Code seal from the film in its present form, have been sent out by Morris L. Ernst, attorney. Ernst's invitation states that he has been asked by the distributors of the film "to fight the MPAA action," pre- sumably in upholding the Production Code administration on appeal by DCA on the Code seal withholding. The special screening of the film is scheduled for Nov. 2 at the Museum of Modern Art here. Ernst said he welcomes the oppor- tunity to bring "the important matter of standards and censorship in the motion picture industry" before the public. Motion Picture Daily REVIEW: The Tender Trap M-G-M — CinemaScope A highly diverting, and sophisticated comedy drama, played spiritedly by Frank Sinatra, Debbie Reynolds, David Wayne and Celeste Holm is "The Tender Trap." With Sinatra as a successful actor's agent, and eligible bachelor, and the Misses Reynolds and Holm as both clients and heart-interests of his, the picture makes use, fore and aft, of the Manhattan of easy romances, perpetual partying, career gals in fetching clodies, luxurious apartments and storied backgrounds. In short, what glamor Manhattan represents to many outlanders is laid on lavishly in "The Tender Trap." Sinatra is very much the man about town, pursued by, even more than pursuing, a bewildering variety of femininity when his boyhood friend from the Midwest, played by Wayne, arrives for a visit, and a vacation from a wife and three children. When Wayne observes Sinatra bypassing Miss Holm, whom Wayne becomes attached to, for Miss Reynolds, who frankly is in search of a husband rather than a career, he begins to regard his friend's existence as less enviable than he had at first supposed. Wayne endeavors to console Miss Holm and in doing so reawakens Sinatra's interest in her. Sinatra proposes and is accepted and, on the same night, acci- dentally meets and falls into the arms of Miss Reynolds, with whom he had quarreled earlier. He proposes to her, too, and is accepted. With the situation known to both girls, Sinatra loses both and leaves on a business hip to Europe. On his return he attends Miss Holm's wedding to a neighbor of his, played by Tom Helmore, and is reunited, for keeps, the script says, with Miss Reynolds, whom he meets at the wedding. The direction by Charles Walters keeps the action moving smoothly. There are many bright and risque lines and humorous and intimate situations provided by the screen play by Julius Epstein, based on the play of the same title by Max Shulman and Robert Paul Smith. In fact, several "necking" scenes are depicted in such detail as to be ques- tionable for general patronage. Lawrence Weingarten produced. Some fine sets and attractive women's clothes are effectively displayed in Eastman Color and CinemaScope. Sammy Cahn and James Van Heusen have contributed the title song, "(Love Is) The Tender Trap," which is sure to be heard often anon. Running time, 111 minutes. Adult classification. Release, November. SHERWIN KANE 8 Myers (Continued from page 1) by a question-and-answer period. Norman Classman asked if the re- sult of this bill would tend to cut the quality or quantity of pictures when the producers realized that there will be a fixed maximum price for films? Myers answered "not the quality, as the competition with TV and the amusement dollar is too keen. The quantity might be reduced some- what at first but not when the proper stabilizing comes under the new system." Julian Rifkin asked two questions. (1) As theatres are regarded as a communication industry, should the theatre owners not have something to say about what is produced and what is shown to our public? Myers answered "that comes under the heading of censorship which the Supreme Court has ruled invalid and illegal." Rifkin then asked, "Can independ- ents have our theatres classified in the proper grouping? As a board is to do this classification, it might be difficult as each exhibitor feels he is in a class by himself?" Replies Tn Speculation' Myers replied, "I can only answer diis in speculation but I doubt if the agency would put any theatre in the wrong classification. May I remind you that if the choice is between action and inaction, we are going to lose a great many theatres in a short time. I believe that legislation is the means of getting nearer to our goal." Donald McNallv asked, "If the producers are limited as to maximum film rentals they can charge, say five million for one picture, could they not make two films at two and a half million and be better off?" Myers agreed. When Nathan Yamins asked Myers if there is anything in the bill which involves regulating prices a theatre should charge, Myers answered hotly "Of course not. If there were, I could be strung up." Arthur Howard stated that he ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave.. New York 17. N. Y.. tel. MU 7-8900 would like to explore the chances of the passage of the bill. "It seems to me we have a big selling job on cur hands with TOA against it," he said. Myers answered, "If die exhibitors don't want the bill, then there is no chance of its being passed, but that's not been our experience." No Fear of Television When Rifkin asked if there is a danger of this bill driving Hollywood producers into producing films for television," Myers said, "this doesn't follow, as economics show. The pro- ducers sell us, the theatre men, be- cause they can get more money from us." On the subject of film rental, which was the last matter on the agenda, the session was closed to the press but information will be forthcoming from IENE headquarters as soon as decisions are reached. Alter D.C. Theatre WASHINGTON, Oct. 25,-Wash- ington theatre owner Bernard Lust announced that work on the renova- tion of the Hippodrome Theatre here to a legitimate theatre has begun. Charge of 'Indecency' Hits Lorain Drive-in Special to THE DAILY COLUMBUS, O., Oct. 25. - The Lorain, O., city prosecutor, Ray Miraldi, will prosecute Richard Kline, manager of the Lorain Drive-in, under provisions both of an old Ohio law against showing indecent pictures and under the new law against having such film in his possession. Miraldi made the charge following a defense demurrer Monday which pointed out that the new law did not go into effect until Oct. 6, one day after Kline was arrested for showing "Teaserama" to minors. The old law, still in effect, provides penalties for showing indecent films to anyone, regardless of age. Allied Film Clinics (Continued from page 1) the clinics will be reported to the convention on the afternoon of Nov. 9 for discussion and action. The clinics will be limited to exhibitors, but when the reports from the clinics reach the floor, the issues raised will be discussed openly for all to hear. Wednesday, October 26, 1955 N. E. Allied (Continued from page 1) by president Edward W. Lider to draft a resolution to the effect that Allied members of this territory are in favor of COMPO with certain "strings." It was believed here that the res- ervations would, in some measure, be patterned on Indiana Allied's de- mand for "guarantees" before con- tinuing its COMPO support. The Hoosiers listed the following reserva- tions: That no COMPO programs or policies be initiated until after ap- proval by the nine charter organiza- tions; that these units have ample time to study each subject; that COMPO work in closer liaison with all its units and that COMPO reg- ularly issue a financial statement showing operating costs. Conducted by Snaper Today's COMPO session was con- ducted by Wilbur Snaper of New Jer- sey and a member of COMPO's gov- erning trio. In his opening address, he said that when he first represented Allied on the COMPO board, he felt that he was "guarding a corpse." He said he protested the waste of money, but that he soon discovered that the organization was not dying. The Au- dience Award plan was rolling along and he said he felt that the tax prob- lem needed an organization such as COMPO. With proper management and adherence to the constitution, COMPO can serve the industry, he said. Nathan Yamins of Fall River, Mass., veteran Allied leader, dis- agreed with Snaper. Yamins said he believed that "exhibitors can band together to fight the admission tax without COMPO, thus enhancing Al- lied's prestige." Urges 'Lip Service' to COMPO Speaking in favor of renewing membership for another year was Julian Rifkin, who said he would like to have the New England delegates to the Allied convention in Chicago next month go on record favoring COMPO support with reservations. Norman Glassman stated he preferred the delegates attend the convention prepared to give "lip service" to COMPO, but not as a dues-paying member. Martin in Praise of Theatres; Hopes for More Tax Relief WINCHENDON, Mass., Oct. 25.- At the banquet of Independent Ex- 1 hibitors of New England Joseph W. Martin, Jr., said, "The motion picture industry is an important segment of our national economy. Theatres were ! closing by the score and many more j were on the brink of disaster before the last Congress reduced and granted 1 the tax relief. I have every reason to believe that the finances of this nation can have a reduction of these excise taxes. It was necessary to re- tain the excise taxes for spending on heavy defense, but that does not alter the fact that many of these excise taxes are discriminatory and unfair. A floMay Gift The new 1955 Xmas-New Year Trailer and Display Book for Holiday Promo- tion and Exploitation is ready now with ideas for screen, lobby, out-front, away- from-theatre and a host of merchant tie- up ideas to increase your holiday profit. Get it . . . immediately. . . from your nearest National Screen Service Branch! mmmva\C^£€n service PRtZfBflBV Of Wf/ HO US TRY GO SHOWMANSHIP DURING THE "GEO. F. DEM BOW SALES TRIBUTE", SEPT. 5 - DEC, 15 1 u Motion Picture Daily Wednesday, October 26, 1955 Skouras (Continued from page I) citizens from all walks of public and private life will attend the function. At $100 per plate, it is estimated that $150,000 will be realized for the 1956 March of Dimes campaign. The dinner committee includes Cecil B. DcMille. Marshall Field, James A. Farley, Conrad Hilton, Lt. Gen. Willis D. Crittenberger, Howard S. Cullman, Ned E. Depinet, Robert W. Dowling, Keith Funston, Bernard F. Gimbel, Leonard H. Goldenson, Adm. William F. Halsey, Oscar Ham- merstein, II, Mrs. W. Averell Harri- man, Hon. Herbert Hoover, Walter Moving, Eric Johnston, Brig. Gen. John Reed Kilpatrick, Herbert H. Lehman, Herbert Bayard Swope, Juan T. Trippe, Alfred Gwynne Vanderbilt, Thomas J. Watson and Cornelius Vanderbilt Whitney. Television — Radio ■with Pinky Herman. A A Negotiating Alpine Release Allied Artists Pictures Corp. is ncaring completion of negotiations with Alpine Productions, Inc., for the distribution of "Confession" in the Western Hemisphere. The film stars Sydney Chaplin, Audrey Dalton and John Bentley. The significant developments in television and their meaning . . . Every Monday in Television Today Right at the start of the week — through an inter- pretive new style of trade paper journalism — this concise report of the sig- nificant news and events keeps you posted quickly and easily. Television Today Published every Mon- day in conjunction with Motion Picture Daily Milton Berle TELEVISION'S first full-hour, Monday through Friday dramatic program, (live) "NBC Matinee Theatre," (3:00-4:00 P.M.) will be launched Monday, Oct. 31, by executive producer Albert McCleery, who'll direct the initial stanza, "Beginning Now," starring Louis Hay- ward. The John P. Marquand story was adapted for TV by Frank Gilroy. Janet de Gore, young Broadway and TV actress who recently planed to the coast for a featured role in a forthcoming "Schlitz Play- house of Stars" telefilm, has been signed for the role of "Tess" in the second vehicle of the series, "Make Believe-Mother." . . . The recent addition of 17 new stations to the 123 which have been playing the CBS Telefilm series, "Annie Oakley," makes the Carnation Company the largest single sponsor of any syndicated program. Hollywood's Gail Davis is the gun-totin' star of this brimful of action and adventure in the wide open spaces of the wild west. ... Hit songwriter Sammy Cahn is being paged not only to write the score of the film but also to produce two CBSpectaculars. ft ft ft Milton Berle's third television NBColorcast which will be penned and directed by Don McGuire on Tuesday, Nov. 8, will feature the Will Masten Trio and Sammy Davis, Jr. The tal- ented Davis, an ardent collector of Western hard- ware (six guns) has been practicing for months to become "the fastest man on the draw" in Holly- wood. Sooo — so he picks the right day, Tuesday, but the hombre he should be calling on is "Wyatt Earp," and the latter demonstrates his dexterity with the six-gun TVia the ABCorral. . . . Easily the most controversial person in the world of fashion, literally and "figure" actively, Christian Dior, will make his American TV debut Friday, Nov. 4, (10:30-11:00 P.M.) on Ed Murrow's "Person to Person" CBShow. ft ft ft With Robert E. Kintner and Don Sharpe, prexies of and representing ABC-TV and 4 Star Corporation, respectively, participating, negotia- tions have been completed for the production of a new series of 39 lull-hour dramatic telefilms tentatively titled "Wire Service," to star three different Hollywood luminaries alternately. Pix will go into pro- duction some time in January at the RKO Pathe studios in Culver City, in London and Paris, and will be seen over ABChannels exclusively in the fall of 1956. . . . The three-day meeting which starts tomorrow at MCA offices in New York will bring together for the first time the entire top echelon of MCA-TV Film set-up. Expansion in sales and operation will be the keynote. . . . No sooner has it been established that negotiations for the merger of T.P.A. and Screen Gems have been discontinued than up pops the new speculation among TV'ers. T.P.A. and Associated Artists. Meanwhile, the Gordon-Sillerman folk are com- pleting distribution plans for the new series, "The Count of Monte Cristo," "Susie" (Ann Sothern), "Halls of Ivy" (Mr. and Mrs. Ronald Colman) and the production of still another teleseries, "Tugboat Annie." ft ft ft Agnes Bernelle, British stage and TV star, and currently moderator of an hour-long commercially-sponsored "World Affairs Discussion" TV series in London, has just planed to New York for a month's look-see at American TV fare with a view to signing up suitable properties for the English TV market. . . . Lou Edelman, producer of "Danny Thomas" and "Wyatt Earp" programs, is due in town from Hollywood for a series of confabs with ABChief Bob Kintner. . . . Art Ford's new bistro, the Valentine Club on E. 56th St. open but a week and already a meet- ing place for the broadcasting fraternity (and sorority). . . . Screen star Robert Mitchum will make his singing debut on TV when he co- stars with Sarah Vaughan on "CBStage Show" Saturday, Oct. 29. ft ft ft Although on the market less than six months, Guild Films' animated cartoon series, "Looney Tunes," is now piling up sensational ratings in about 60 stations. ... Big Joe Rosenfield's autobiog (he's the WMGMid- nite deejay-philospher), "The Happiest Man in the World," is published by Doubleday & Co. and will be released Nov. 3. . . . Merle Oberon will be hostess this Sunday on the NBColgate Variety Hour. Goldwyn (Continued from page 1) from Murrow, Goldwyn commented on a range of topics from the "movie- going" habit to the Production Code. He said he felt that the "movie- going" habit has disappeared and when the public is faced with a choice of a "bad" motion picture ver- sus a "bad" TV show, they stay at home and watch the "bad" TV show. Cites Code's Liberalization On the Production Code, Goldwyn said that he believed the Code to be a wonderful thing. "We need a Code in our business," he stated, adding, however, his belief that the Code should be "liberalized." He went on to state his belief, though, that the Code has generally been liberalized by the Johnston office. Answering another query, he ex- pressed his displeasure against the commercial sponsorship of the Acad- emy Awards telecasts, saying they should be free from "auto selling." He said he was opposed to any selec- tion of films for shipment abroad, contending that the good and bad fea- tures of American life should be avail- able for exhibition abroad. In an aside, he said one way to defeat toll TV is to make the issue a presidential election one, as suggested by Brig. Gen. Sarnoff, chairman of the board of Radio Corp. of America. He said he saw a return to promi- nence of black-and-white photog- raphy in motion pictures, suggesting the use of color and various wide screen processes only when it fits the story, which he called of primary importance. His approach when he bought the property of "Guys and Dolls," his current production, was what he could contribute beyond what was contributed on the stage, he stated. Presented with Painting The dais included many industry executives, among them Leopold Friedman, Loew's; Robert Mochrie, Sam Goldwyn Productions; Sol Schwartz, RKO Theatres; James Mul- vey, Samuel Goldwyn Productions; Charles Reagan, Loew's; Howard Dietz, Loew's; Abel Green, Variety, and Leonard Goldenson, American Broadcasting-Paramount Theatres. The RSTE, at the conclusion of the meeting, presented Goldwyn with a painting, in honor, of his contribution to the communications field. Hugo Acquires 79 Films for Television Television Hyg° Television Films Todau ^as acQuu"ed a group of ' 79 Western features, all of which are first-run for television and will be put into immediate dis- tribution, it was announced here. The 79 films star such Western names as Jack Luden, Russell Hay- den, Bob Allen, Tim McCoy, Buck Jones and Ken Maynard. Hygo acquired a package of 16 Wild Bill Elliott Westerns last year which resulted in contracts in over 85 television markets, it was said. Wednesday, October 26, 1955 Motion Picture Daily 11 REVIEW: Rebel Without a Cause Warner Brothers-CinemaScope A sharp, biting study of juvenile delinquency is offered by Warner Brothers' "Rebel Without a Cause," a CinemaScope and WarnerColor feature which is violent and realistic in all aspects— dialogue, action and suspense. This film is for mature theatre patrons and it offers exhibitors a good opportunity to be rewarded at the box-office. The production is a study of a high-strung teen-ager, born to parents who lavish gifts on him in a futile attempt to gain his respect and affec- tion. This is not light, frothy entertainment, but a heavy dramatic effort which is a penetrating inspection of emotions and motives in the lives of the characters— the black-booted and jacketed teen-agers, complete with jeans and switchblades, and self-centered parents who disregard the feelings and emotions of their children. The late James Dean, recently killed in an automobile collision, is presented in the starring role— that of the misunderstood youth who is not "chicken" and to prove it, enters into violent situations, among them being a switchblade knife fight, a stolen car race atop a cliff which ends in the death of another youth, and a climactic and compelling scene in which another youth is shot to death by the police. Out of the chaos comes peace— for the misguided Dean, his parents, portrayed by Jim Backus and Ann Doran, and his girl friend, Natalie Wood. The story, by Nicholas Ray, who also directed, shows Dean having difficulty making friends at high school. He makes one brief contact with Miss Wood, and another, more touching, with Sal Mineo, an eccentric and lonely child, who looks up to him. Dean clashes with Corey Allen, leader of the school's "wild bunch" and is forced into prov- ing his courage in a "chickie run," a game in which the principals drive stolen cars toward a cliff edge with the first man pumping for safety being labelled "chicken." Dean falls safely, but Allen is trapped and killed. The late actor of promise and Miss Wood, consoling each other, are warned by Mineo that Allen's friends are seeking a revenge. In an action-packed suspenseful finale, Mineo goes berserk with a gun. The portrayals by the youngsters are effective. Others in the cast are Rochelle Hudson and William Hopper, who portray the lackadaisical parents of Miss Wood; Marietta Canty, the Negro maid who loves and mothers Mineo ; and Edward Piatt, the sympathetic juvenile officer. The screenplay was written by Stewart Stem from an adaptation by Irving Shulman. David Weisbart produced. Running time, 111 minutes. Adult audience classification. For Octo- ber release. LESTER DINOFF National Pre-Selling **DICNIC" receives considerable * assistance from an informative personality story of Susan Strasberg appearing in the November issue of "Seventeen." In fact, the story is led off by a photo of Miss Strasberg and William Holden taken on a produc- tion set of "Picnic." Mention is made that this Columbia picture was adapted from William Inge's Pulitzer Prize play and that Rosalind Russell and Kim Novak are members of the cast. Ed Miller, the article's author, recalls that "Seventeen" selected Miss Strasberg as the cover girl for its Young Theatre issue more than a year ago. She is now appearing in the Broadway stage play, "The Diary of Anne Frank." • "Guys and Dolls" is advertised on the table of contents page of the Woman's Home Companion's" November issue. • Florence Somers, in summing up her review of "Trial" in the Novem- ber issue of "Redhook," says, "This is a tense melodrama beautifully played and produced." • "Family Circle" magazine for Oc- tober gives "My Sister Eileen" a top illustrated review which credits the film for its "tuneful songs, clever dances, two romances and a young and buoyant cast." • Robert Mitchum, star of UA's "Foreign Intrigue," was interviewed by Eleanor Harris for "American Weekly." The article will appear in the Oct. 30 issue. It will be printed on a two-page spread and will have a full-color photo of Mitchum and photos of the two female stars who appear in "Foreign Intrigue." • "The Tall Men" will get a substan- tial plug in the Oct. 30 issue of "This Week." Clark Gable will be on the full color front cover. In the same issue, on a two-page layout, under the title "American Girls Are Getting Prettier," there will be an article by- lined by Gable, giving his views on the provocative topic, what consti- tutes female glamour. • A full page is devoted to a review of "Trial," the M-G-M picture now playing at Radio City Music Hall, in the Nov. 15 issue of "Look." Action- packed photos taken on production sets illustrate the penetrating review. • A condensed appraisal of 164 mo- tion pictures appear in the October issue of "Parent's" magazine. Each of these pictures is rated as to quality as well as suitability for children of various ages. The pictures are listed in the "Family Movie Guide" depart- ment. • A striking full page ad on "Des- perate Hours" appears in the current issue of "Collier's." WALTER HAAS TV Set Sales Up 14% In 8-Month Period From THE DAILY Bureau Television WASHINGTON, Oct. Tod i r < • ( 1 1)\ ,i similar scene in Samuel Goldwyn's "Guys and Dolls," which will have its world premiere at the Capitol Theatre nearby on the eve- ning of Nov. 3 for the benefit of the Will Rogers Memorial Hospital at Saranac Lake, N. Y. Principals in yesterday's nuptials were Adela Welcher, of Santiago, Chile, and Jerome Seltzer, of New York. The ceremony was performed by Rev. Morris Genchrow of Brook- lyn. S'W Dividend The board of directors of Stanley Warner Corp. has declared a dividend of 25 cents per share on the common stock payable Nov. 25 to stockholders of record on Nov. 7. Eidophor (Continued from page 1) Eve major companies. The statement came toward the close of the Skouras testimony, and was made in connec- tion with the witness' explanation that the Fox policy with regard to selling dims to television, which he said the company had opposed from televi- sion's beginning as "injurious to our economy," stemmed from his convic- tion that theatres' best defense against the TV impact is to provide a "su- perior kind of entertainment on the theatre screen." Joined With General Sarnoff The first Fox move in the direction of improving theatre screen entertain- ment was an investment in the experi- mentation being conducted by Brig. Gen. David Sarnoff looking toward the development of large-screen tele- vision. Skouras said that Fox invested be- tween $250,000 and $350,000 in that undertaking, on the theory that it would be possible, by this method, and if TV channels could be obtained, to produce a big show in a single auditorium— film, stage entertainment, music, etc.— and present it simultane- ously, by private television, in 1,000 to 1,500 theatres. When this project languished, he said, he turned to Eidophor, which could add color to such a show as previously contemplated, and acquired the process and equipment, which still is in the process of development, with General Electric nearing comple- tion of a practical projection apparatus. Offered 101 Films to TV Although the Fox policy against selling feature pictures to television has been constant from the beginning, the witness said, his company did "make available" to television 101 features at one point when, he ex- plained, "we needed some revenue to improve our profit and loss state- ment." The 101 consisted of a block of Charlie Chan pictures made for Fox release by Col. Wurtzel and a large number of foreign-made fea- tures Fox had distributed. The list submitted by counsel and identified by the witness showed the company's revenue from this sale was slightly more than $600,000. Earlier Skouras had described him- self as "conscious stricken" when compelled to make this sale, and had testified that the total amount re- ceived from it was "less than one good picture earns in theatres." Opposes Supplying Competition Under cross-examination by Gov- ernment counsel Samuel Flatow, Skou- ras identified many items of corres- pondence between exhibitors and ex- hibitor organizations and himself and explained many passages read to him by Flatow. Repeatedly during this section of his testimony Skouras re- stated his policy against furnishing Figaro to Make Nine Under New UA Deal The completion of a new agree- ment under which Figaro, Inc., will make nine pictures for United Artists release during the next four years, was announced yesterday. Five will be pro- duced, directed and written by Joseph L. Man- kiewicz, who is under contract to Figaro. At least two of the other four properties figuring in the deal will be produced ini- tially as stage plays and then adapted to the screen. A feature of the Figaro-United Artists agreement calls for the devel- opment of young writers, producers and directors. If they can be re- cruited in sufficient numbers, more than the stipulated nine films will be made. J. Mankiewicz Meyers Rites Today; UA Closed Half Day In tribute to the memory of Fred Meyers, United Artists New York- Metropolitan district manager who died here on Monday, the company's home office and New York exchange will be closed this morning during funeral services, which will be held at the George T. Davis Chapel in New Rochelle. Meyers, who succumbed to a heart ailment at the age of 58, was a vet- eran of 43 years in the exhibition and distribution branches of the industry. He held the UA district manager post from 1951 until his death. Daigler, Equipment Executive, Passes SEATTLE, Oct. 26. - Harold E. Daigler, 64, executive of the B. F. Shearer Theatre Equipment Co., is dead here. Daigler, who had been in the thea- tre business for 40 years, is reported to have opened the first theatre in Juneau, Alaska. product to any applicant who would afford competition to exhibitors. On a broader basis of inquiry, Skouras explained the company's en- try into the production of films for television by saying he believed this can be beneficial to theatres. He cited the instance of "Laura," remade for TV after reissued twice to theatres. To direct questions as to whether he had collaborated at any time with other distributors or organizations with respect to formulating policy to- ward television he said he had not. TO A Chiefs to Attend Mo.-Illinois Exhibitor Meeting in St. Louis Special to THE DAILY ST. LOUIS, Oct. 26.-Top execu- tives of Theatre Owners of America will attend the annual convention of the Missouri-Illinois Theatre Owners at the Chase Hotel here Nov. 21-22. The national organization will be rep- resented by Myron Blank, president; Herman M. Levy, general counsel, and George Gaughan, field represen- tative. Reservations Reported Heavy Territorial speakers will include those who have had successful ex- periences with problems relating strictly to this territory, according to Lester Kropp, MITO president. A large trade show will be a feature of the convention. Kropp said most of the available space already had been reserved. Home Hails Author Of 'Desperate Hours' INDIANAPOLIS, Oct. 26.-Today was "Joseph Hayes Day" here as In- dianapolis honored the author of the Paramount screenplay, "The Desper- ate Hours," which last night had its Midwest premiere here at the Circle Theatre under sponsorship of the Indianapolis Council of Women. The city is Hayes' home town. Hayes and Mrs. Hayes appeared on the stage prior to the start of the performance, and left for their pres- ent Connecticut home following the ceremonies, which received consider- able newspaper publicity. Hayes' mother shared honors with her son. 0 H ft HGf^fiiiJS Order Your SPECIAL I TRAILERS (T^f2l famous for ^^dependABILITY FILMACK 1327 S. WABASH, CHICAGO #630 NINTH AVI..NIW YO«K Only 8 Days UNTIL THE Motion Picture Pioneers DINNER MOTION PICTURE DAILY. Martin Quigley, Editor-in-Chief and Publisher: Sherwin Kane, Editor; Raymond Levy, Executive Publisher: Al Steen, News Editor; Herbert V. Fecke, ..lanager; noiiywooa Bureau, Yucca- Vine Building Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145; l]^^«,?r«^4 ^ Advertising Representative, Telephone Financial 6-3074; Washington, T. A. Otten, National Press Club, Washington, D. C; PuT»t™ nSiW 1; nnWuKH^Sv '.^2Sf ¥\ r3 BucrnT Ma"a/"v^eterLBurnup',Edi,or; William Pay. News Edit°>-. Correspondents in he principal capitals of the world. Motion 7 3100 ffi addr«, •'Oui^ubeo New Vrrlf" *' M^-^n"-^ ho^% by Q">,e/ Polishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle Vir%,«W«» ■ T,Tt" nHnf W^r1'"^-8^1 Pr«>dent; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, T^-tiZ % MrtiZ ?P,rt,,?. w.„?h ?n%. Pl^JP"1*^ Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as I^Ll w Jl l« V* ft. .rZ. 2r- T°iay' Publ'9hfd °"ce w«ekly « « Part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21. 1938. at the post office at New York. N. Y.. under the act of March 3, 1879. Subscription rates per year. $6 in the Americas and $12 foreign; single copies, 10/ Thursday, October 27, 1955 Motion Picture Daily 3 To Cite Talent 1915-1925 Eastman House Sponsoring Festival of Film Artists Special to THE DAILY ROCHESTER, N. Y., Oct. 24.-Players, directors and cameramen, still liv- ing, who made significant contributions to the American motion picture through the decade of 1915 to 1925, will be honored at the Festival of Film Artists on Nov. 19, sponsored by the George Eastman House here. Awards will be in the form of "Georges," patterned on the "Oscar" idea. More than 300 ballots have been sent to such stars of the period as Mary Pickford, Lillian Gish, Gloria Swanson, Harold Lloyd, Pola Negri, Richard Barthelmess, Jean Hersholt, Ethel Barrymore, Clara Bow, Colleen Moore, Charles Chaplin, Neil Hamil- ton, Buster Keaton, Jack Mulhall and to the directors and cameramen of the decade. Participation Invited The five winners in each category will be invited to participate in the ceremonies here on Nov. 19. The festival is being conducted by a committee of which Jesse L. Lasky is chairman. Others in the group are Gen. O. N. Solbert, director of East- man House; Richard Griffith, Museum of Modern Art Film Library; James Card, curator of motion pictures at Eastman House; Ward Marsh, film critic of the Cleveland "Plain Dealer"; Carey Wilson, Screen Producers Guild; Jack Mulhall, Screen Actors Guild; Frank Borzage, Screen Direc- tors Guild, and Jackson Rose, Amer- ican Society of Cinematographers. Three-Day N.O. Fete For 'Gun* Premiere NEW OBLEANS, Oct. 26. — A three-day celebration will be climaxed tomorrow by the premiere of Samuel Goldwyn, Jr.'s initial film, "Man with the Gun," to be held at Loew's State Theatre here. The film will open on Thursday on the State Theatre's regularly scheduled morning program and will be on the screen all day. Miss Sharpe and Goldwyn will hold an auto- graph party in the lobby at 1:30 P.M., and at 7:30 P.M. a parade in honor of the film will be held on the city's famous Canal Street, to he followed by square dancing and ceremonies on the stage of the thea- tre at 9:15 P.M. Balaban Heads D.C. Auditorium Project WASHINGTON, Oct. 26. -Para- mount Pictures president Barney Balaban has been named chairman of a committe to find a site and draw plans for a new civic auditori- um here. Congress set up this year a special commis- sion to work- out plans for financing and building the auditorium, which is to in- clude a music, fine arts and mass communi- cations center, member of the corn- Barney Balaban is a Balaban mission. The commission has now named special committees to carry on the detailed work and Balaban was chosen to head the site and plans committee. Actor George Murphy was named a member of a special finance committee. Col. Foreign Film Unit Rolls in Jan. The foreign film division of Colum- bia Pictures, which will be headed by Edward L. Kingsley, will begin operations in January, the film com- pany announced. Kingsley, who is president of King- sley International, will retain his present association and will continue to operate his own independent dis- tribution organization. The special sales division will handle the domestic distribution of imported films and a portion of the pictures which Columbia is produc- ing under co-production agreements around the world. Industry Survey Publication of Census Study By Mid-Dec. Another Move Made For Sunday Shows In Pennsylvania Special to THE DAILY HARRISBURG, Pa., Oct. 26.- Legislation to remove the need for a local referendum for the showing of Sunday motion pictures in Pennsyl- vania townships was before the Sen- ate Law and Order Committee today following introduction by Sen. John H. Dent, of Westmoreland. Under Dent's plan, a petition list- ing the names of 20 per cent of the 1 voters of a township can legalize Sunday opening if submitted to the county commissioners. The measure, Senate Bill No. 814, also provides that the Sunday ques- tion can be placed on the ballot in either general or municipal elections. At the present, such referenda are limited strictly to municipal elec- tions. Gary Paper Prints Awards Puzzle Marc J. Wolf of the Y & W Man- agement Corporation, Indianapolis, reported to COMPO this week that the Gary "Post-Tribune" has come up with a contest in connection with the Audience Awards campaign. It is a three-way "What's My Name?" cross- word puzzle contest appearing in the Sunday edition of the paper. First, the crossword puzzle must be worked correctly as in ordinary cross- word puzzles. Secondly, the questions in the entry blank accompanying the puzzle must be filled in with the cor- rect answers. All answers to questions in the blank appear in the solution of the puzzle, with the exception of the last name of the Audience Awards nominee whose first name is in the puzzle's center square. The last name of the Audience Awards nominee may be found in a story on the Audience Awards campaign printed in another section of the paper. The number of letters in the nominee's last name and the number of letters in the other answers to the questions are indicated on the blank. Readers are required to solve the puzzle, fill out the correct answers in the entry blank and mail the blank to the newspaper. Prizes include 10 theatre passes to each of the first five winners, two passes each to the next 20 winners and one pass to the fol- lowing 60 winners. Exports of French Films Increase By HENRY KAHN PARIS, Oct. 26.-Exports of French films in the first six months of 1955 showed an increase of per cent compared to the corresponding 1954 period. Germany was France's best film customer, followed by Belgium, Swit- zerland and Great Britain. Lord Leases Loew's Poll in Norwich HARTFORD, Oct. 26.-Lord's Cir- cuit, independent eastern Connecticut organization, has taken over Loew's Poli, 1,400-seat house in Norwich, Conn., on sub-lease from Loew's Theatres, Inc. The independent circuit has re- named the house Lord's Midtown, and assigned Joseph Comrack, for- merly manager of Lord's Norwich, Norwich, as manager. Beplacing Comrack at latter house is his former assistant, Mrs. Lillian Coughlin. Turner Consultant On 'Conqueror' Daniel T. O'Shea, president of RKO Radio Pictures, Inc., has ap- pointed Terry Turner of General Teleradio as special consultant to work with Perry Lieber and his staff on the campaign of "The Conqueror." Turner who was with RKO for a number of years has been with Gen- eral Teleradio for three years and returns to his home base with this assignment. His work will not con- flict in any way with the RKO ad- \ ertising department. From THE DAILY Bureau WASHINGTON, Oct. 26. - The Census Bureau expects to start pub- lishing in mid-December the results of its comprehensive survey of the motion picture industry. Results, covering all branches of the industry, will be issued on a state-by-state basis, over a period of some three months. Somewhere to- ward the end of that period, national totals will be issued. The motion pic- ture figures will be part of the data collected in the "service trades" cate- gory. In addition, the bureau will publish early in 1956 motion picture theatre statistics for a number of large metropolitan cities. The figures were collected early this year, based on 1954 business. This was the first comprehensive sur- vey of the industry in many years, and will include information on some subjects never before surveyed. The last survey of motion picture produc- tion was taken in 1948, based on 1947 business. The last survey of distribu- tion, exhibition and service fields was made in 1949, based on 1948 busi- ness. GPE Net Off; Interim Conditions Blamed General Precision Equipment Corp. has reported that consolidated net sales for the third quarter of this year totaled $31,456,000, on which net profit, after taxes and minority interest, amounted to $202,000, equal, after preferred dividends, to eight cents per share on 1,031,644 shares of common stock outstanding. The figures for the corresponding quarter of 1954 were, respectively $31,141,000, $1,061,000 and $1.15. The decrease in the net profit and dividends, the company reports, can be attributed to temporary conditions, among which are a strike now in its 13th week at two plants, expan- sion of facilities and the relocation of manufacturing and engineering operations of several subsidiaries. 'Model' Secretary for Allied Conventioneers Exhibitors and others attending the Allied convention in Chicago will have the services of a secretary to write their letters, telegrams, etc. The Altec companies have engaged a "Miss Altec" in the person of Marilyn McMann, who was selected from a recent national beauty and talent con- test, to serve as a "model" secretary. She will be in Booths No. 56 and 57 at the TESMA-Allied trade show in the Hotel Morrison, Nov. 7-9. sr. OF CO is .MAREST PRODUCED BY of PRESENTED BY mnm_ui screen play by I ITMnV HI AMI/T music advisor o LURENE TUTTLE - IRVING WALLACE HENRY BLANKL- an international GEORGE LIBERACE ARTISTS LTD. PROD. GORDONDOUGLAS- WARNER BROS. ■ 6 Motion Picture Daily SCTOA View wens*, (Continued from page 1) Picture Theatres Association and the Independent Theatre Owners Asso- ciation ot New York. The SCTOA board felt that the draft as it now stands will not ac- complish what it was intended to ac- complish. Arthur said. It will simply stymie any possible arbitration plan of the future, he added. Arthur said he agreed to a large extent with Abram F. Myers, general counsel of Allied States Association, who said this week that the exclusion in the draft of a definition of clearance and the allowance for two pre-releases a year by each company were detri- mental to independent exhibitors. Allied has taken no action on the draft and, although it did not par- ticipate in its preparation, the draft- ing committee "left the door open" tor Allied's active entry. Myers stated that the subject of arbitration would be an important issue for discussion at Allied's forthcoming annual con- \ ention in Chicago. Prefers One Organization "If the various drafting committees can't do better than this in more than five years of trying, it's time all the exhibitor associations got together," .\rthur said. "There's only one way that a real arbitration plan can be created and that is to have one big organization to represent all exhibi- tors. I don't mean that Allied, TOA, MMPTA and ITOA could be welded into a merged association right away, but there could be a working ar- rangement whereby exhibitors could speak as one voice at the top level." In effect, Arthur continued, con- ciliation already is in effect. If a large buying group can't get together on terms with a distributor, there often is an adjustment on a concilia- tion basis, he said. But the little fellow usually is left out, he said. Sees Sales Policies As Key "It's the over-all sales policies of die companies that should be arbitra- ble," Arthur said. "A change in sales policy is the secret to the whole thing." Asked if he would present his views at the Allied convention, Ar- thur said that he probably would not be in Chicago at the time, but added, "then again I might." To date, the distributors have not acted on the latest arbitration draft. 'Diamond Jubilee' (Continued from page \ ) independent advertising - promotion specialist, Under the project, which would be run under the auspices of COM PC) with financing to come from within the industry, 60 pictures would be s< lected and released at a regular rate to theatres. The exhibition of these films, each picture being the hest of the year in which it was produced, would be tied in with special promotion events, among them bring tie-ups with the diamond- jewelry business. Each picture also would be labeled a "diamond jubilee motion picture." All That Heaven Allows Universal-International Here is a woman's picture that should register solid grosses at the box- office. While the feminine appeal is emphasized heavily, men should like it, too. Its story theme, although not a novel one, is on the plus side, dealing as it does with the loneliness and plight of a young widow in her search for happiness in a small New England town whose social standards are rigidly conventional. "All That Heaven Allows" is handsomely mounted. In a print by Technicolor, the exterior shots and the interior settings are so beautifully photographed that they point up the action of the story with telling effect. Jane Wyman portrays the still young and still attractive widow with sincerity and understanding. As the wealthy and socially prominent mother of two teen-agers in college, she falls in love with a man who has two strikes against him: he is younger and, being her gardener, doesn't "belong." Her fight for independence fizzles out when her children create a storm of protest and when her friends stingingly snub her and her sweetheart at a cocktail party. She nurses her heart- break long enough to see that life's ironies sometimes drive home lessons more poignant than small-town snobbery. Co-star Rock Hudson is the he-man hero and he plays the role smoothly, if not enthusiastically. Unimpressed by the "what people will say" attitude, he fights the indignities with a minimum of rancor. The story-telling is on a level of good taste throughout so that while the widow's problem is limelighted, the authors have given it no more than surface treatment. However, it is probable that many women who have had similar problems dumped in their laps will find a number of self-identifying situations. Giving excellent support are Agnes Moorehead, Conrad Nagel, Virginia Grey, Gloria Talbot, William Reynolds and others. Produced by- Ross Hunter, directed by Douglas Sirk, the screenplay by Peg Fenwick was based on a story by Edna L. Lee and Harry Lee. Running time, 89 minutes. General classification. For release in January. AL STEEN RKO 3rd Quarter (Continued from page 1) curring loss items, the net income was $1,473,722 for the 1955 period as compared with a net income of $1,625,010 in 1954. The special non-recurring loss item in 1955 of $462,712 included a loss of $500,000 in connection with the cancellation of a lease and a profit of $37,288 from the disposal of a theatre property; and in 1954 a loss of $127,141 from the disposal of thea- tre properties, resulting in net reduc- tions of Federal income taxes of $275,000 in 1955 and of $42,000 in 1954, which otherwise would have been payable on net income. 20th to Unveil (Continued from page 1) be the first demonstration of 20th- Fox's new process. Skouras' address will be before a joint luncheon meeting and equip- ment showmanship clinic, sponsored by Allied, TESMA, Theatre Equip- ment Dealers Association, and the International Popcorn Association, all participating in the convention. The sound development to be an- nounced, according to the TESMA announcement, will feature high quality and low installation cost to theatres. German Says (Continued from page 1) foreign market are weighed before the studios make a tinting decision. Color prints increase the cost per picture substantially, he pointed out. In addition, he stated, there are de- finite plant limitations at the moment as to the number of prints which can be readily processed for color. On the other hand, in the foreign market, German went on, color has a definite pull. Tracing the rise of color photog- raphy since its commercial introduc- tion in the 1920's, German said the use of color in motion pictures ap- pears to have reached maximum uti- lization in 1954-55 and, although it still remains very, very high, black and white photography now is prob- ably staging a comeback. He com- pared the 10 feature films made in 1937 to the color bonanza of 1954, when over 60 per cent of all Holly- wood productions were released in color. He said his information for the current calendar year indicates that roughly 60 per cent of produc- tion will be in color. Office Here for Rogers Hoy Rogers Enterprises has opened a New York office in the Empire State Bldg. with Conrad Krebs super- vising. LETTERS TO THE EDITOR To the Editor: Upon my arrival at my office this morning I found a copy of Motion Picture Daily of Wednesday, October 19, headlined: "Marcus Doubts Federal Legisla- tion Best Solution to Current Prob- lems." When a group of exhibitors were discussing present day problems at a gathering at Columbia Reception for screen star Betty Garrett, I ex- pressed the fact that possibly Fed- eral Legislation may not be the best possible solution to our problems. However, there was no other alter- native left to us exhibitors but to request some type of Federal help because distribution did not see fit to solve our problems among us. Had your representative printed my entire statement, it would have been fine, but he took a sentence out of context and high-lighted the fact that I doubt whether Federal Legislation will solve our problems. I am still of the opinion that if distribution would be willing to sit down with exhibition and recognize the existing problems, or even if they would follow through with the promises made to the joint com- mittee of Allied and T.O.A. last summer, many of these hardships would be alleviated and these prob- lems solved.— BEN MARCUS, Mil- waukee, Wis. UK Commercial TV ( Continued from page 1 ) programs there as they do in this country. Currently, he explained, the government only allows the sponsor to buy time as an advertiser buys newspaper space, disallowing the sponsor or advertiser any control of the program preceding or following the advertisement. This can lead to pitfalls, Dryhurst stated, conjecturing how a British automobile manufac- turer might feel if a comedy featuring broken down cars, preceded the ad- vertiser's message. He indicated that the change may come after an appraisal by British advertisers on the effectiveness of the current practices. Regency Pictures will produce TV commercials, industry documentaries and TV program pictures, as well as theatrical films, he stated. The com- pany recently acquired the Grand, at Brighton, and is converting it into studio facilities, which, said Dryhurst are sorely needed in Britain Dryhurst, at the same time, an- nounced that David Bader, vice-presi- dent of Atlantic Television Corp. will be the personal representative of Regency in the U. S. ■ - VOL. 78. NO. 83 MOTION PICTURE DAILY NEW YORK, U.S.A.. FRIDAY. OCTOBER 28. 1955 TEN CENTS On Nov. 4 Allied's EDC Sets Special Meet in Chi. Will Announce Starting Date of SSBC Hearings Special to THE DAILY MINNEAPOLIS, Oct. 2T.-Allied States' Emergency Defense Commit- tee is holding firm on its intention to seek Federal regulation of motion picture distribution practices, Ben- jamin Berger, president of North Central Allied and chairman of na- tional Allied's EDC, said here today. Berger announced that EDC mem- bers would meet in Chicago on Nov. 4 in advance of the Allied conven- tion "to prepare a report on its activi- ties and its recommendations to Al- lied membership." Berger added that at the same time, announcement will be made of the date for the start of U. S. Senate Small Business Sub- committee hearings on industry prac- (Continued on page 4) Col. Far East Meet In Manila Tomorrow Columbia Pictures International sales executives from all points of the Far Eastern division of the organiza- tion are gathered in Manila, for the opening tomorrow of the first con- vention to be held in that area by Columbia. The meetings will last until Tuesday. Highlighting the sessions here will be the presence of Lacy W. Kastner, who became president of Columbia International 11 months ago. He is currently on a two-month tour of ( Continued on page 4 ) Schaefer Loses 1st Count to Gunzburg From THE DAILY Bureau, HOLLYWOOD, Oct. 27. - First count in George J. Schaefer's suit against Milton L. Gunzburg for a 50 per cent share in the profits from the latter's Natural Vision Corp., on the basis of an alleged oral partner- ship contract, was dismissed today by Federal Judge Ben Harrison after ( Continued on page 4 ) IUEC Asks MPAA to Intercede Standardization of New Media Sought by International Union By ARGEO SANTUCCI ROME, Oct. 27.— Expressing the displeasure of many exhibitors attending the International Film Exhibitors Union convention here over the introduc- tion of too many new screen tech- niques, Italo Gemini, IUEC presi- dent, told the meeting today that pro- tests had been addressed to American producers. Gemini said he had written to the Motion Picture Association of Amer- ica recommending that the various new systems be unified and, should that prove impossible, that standard dimension versions of all films be made available by producers for those who require them, until such time as standardization can be achieved. He said he received a reply from (Continued on page 4) SCTOA's Move On Arbitration Creates a 'Stir' Rejection of the latest arbitration draft by the Southern California The- atre Owners Association was reported yesterday to have created somewhat of a "stir" in distribution circles, de- spite the earlier reports that the Coast exhibitor unit was not inclined to be favorable to die plan. As yet, die dis- tributors have taken no action, offi- cially or otherwise, on the newest (Continued on page 6) Equipment Clinic Set For Allied Conclave Films Cut for TV Use Unsatisfactory : Cohn By WILLIAM R. WEAVER LOS ANGELES, Oct. 27.-Ralph Cohn, who has headed Screen Gems, Columbia Pictures subsidiary, since 1949, testified today in the 16mm. trial that his company has produced between 600 and 750 television pro- grams in that period. Before setting up Screen Gems, ( Continued on page 6 ) From THE DAILY Bureau CHICAGO, Oct. 27.-To the sev- eral clinics planned for the conven- tion of Allied States Association, which starts here Nov. 7 at the Morri- son Hotel, must now be added the equipment showmanship clinic slated for Nov. 8. Under the direction of TESMA and TEDA, the moderator will be L. W. Davee, of Century Pro- jector Corp. Jack Kirsch, general chairman of the convention, today expressed the belief that "this clinic will enable ex- ( Continued on page 4) REVIEW: Sincerely Yours Warner Bros. — International Artists Hollywood. Oct. 27 Liberace's millions of idolators, who have been standing in line, figuratively, to see him in the bigger, broader, brighter, better motion picture medium, are sure to be found waiting in line, literally, in front of theatres throughout the land on the day this expensive production opens. The unnumbered Liberace fans who have thronged concert halls, theatres, vast sports stadia and countless intimate TV-receivers, make up an unestimable ready-made audience for a picture in which they can see and hear him play, sing, dance and— a new dimension of the Liberace talent— suffer! This last, which he does as competently as he (Continued on page 4) Company Policy Para, to Keep Merchandising Release Plan 'Desperate Hours' Will Go Into IS at' I Release By MURRAY HOROWITZ While "merchandising engage- ments" for "Desperate Hours" are either completed or being played off, Paramount Pictures plans the con- tinued use of such pre-release engage- ments, it was stated here yesterdav by a Paramount official. The Paramount official was queried following a report that all "merchan- dising engagements" for the New- England territory had been stopped. The report from a Motion Picture Daily correspondent came just a few days after Allied States general coun- sel Abram F. Myers, in an address before Independent Exhibitors of New England, had criticized Para- mount for its "merchandising engage- ments," raising die question of (Continued on page 4) Premiere of Wilcox Film on London TV By PETER BURNUP LONDON, Oct. 27. - In what is regarded here as something of a showmanship coup, Herbert Wilcox obtained without charge the choice 7:30 to 8:00 P.M. time on the In- dependent Television facilities last night for coverage of the world premiere of his latest picture, "King's Rhapsody," at the Warner Theatre. The standard rate charge for the (Continued on page 4) New Officers Elected By Research Council From THE DAILY Bureau HOLLYWOOD, Oct. 27. -William Mueller today was named vice-chair- man of the board and Eric Stacey vice-president of die Motion Picture Research Council. Y. Frank Freeman is chairman of the board and William Kelley secretarv-treasurer. All company members of the As- sociation of Motion Picture Producers have representatives on the board. 2 Motion Picture Daily Friday, October 28, 1955 PERSONAL MENTION HERBERT J. YATES, president of Republic Pictures, and his wife, Vera Ralston, will sail today aboard the "United States" for Europe. • George Weltner, Paramount worldwide sales head, will leave New York by plane today for London. • Merle Chamberlain, head pro- jectionist at the M-G-M studios, and his wife, Joan, secretary in the short subjects department, will return to the Coast today from New York. • Terry Turner, special consultant on RKO Radio's campaign for "The Conqueror," will leave New York to- day for Hollywood. • William B. Zoellner, head of M-G-M short subject sales, will ar- rive in Charlotte today from Wash- ington. • George Nichols, of the M-G-M studio publicity department, will re- turn to the Coast today from New York. • Samuel Goldwyn, Jr., will arrive in Havana today by plane from New Orleans. • Ulrik F. Smith, Paramount branch manager in Philadelphia, is in New York from there. • Margot Lorenz, British actress, will arrive here today from London via B.O.A.C. • Tutti Camarata, Hollywood com- poser, left here yesterday for Lon- don via B.O.A.C. • Kathi Norris, television actress, has returned to New York from Omaha. • Jean Simmons will arrive here from the Coast on Sunday. Street Bally Opens 'Brunettes' Here United Artists' "Gentlemen Marry Brunettes," CinemaScope musical, will have its New York premiere tomor- row at the Mayfair Theatre on Broad- way, backed by a campaign including a three-state radio salute, store co- ops and a street bally. Main event of the opening-day will be a Broadway tug-of-war be- tween teams of blondes and brunettes. The "Battle of the Babes," exploiting the title of the musical film, has been set for wide news, photo and TV coverage. Meeting Monday on Italian Permit Issue A meeting originally slated for today will be held Monday by company presidents seeking to resolve the Ital- ian permit issue. The issue was thrown in the lap of the board of directors of Motion Picture Association of America, com- posed of company presidents, when the foreign managers could not reach an agreement on the division of Ital- ian permits. Al Wilkie, Publicist, Dies After Surgery MIAMI, Oct. 27.-A1 Wilkie, well known film publicity executive, died here yesterday following surgery. He was 58 years old. Funeral services will be held tomorrow in North Miami. Wilkie, who is survived by his wife, Evelyn, and a brother, Charles, of Los Angeles, was for many years publicity manager of Paramount Pic- tures. He resigned that post in 1947 to come here as publicity and adver- tising director of Florida State The- atres. He established his own pub- licity office here in 1953. Pact Talks Set for SAG Meet Nov. 20 HOLLYWOOD, Oct. 27. - Forth- coming theatrical contract negotia- tions will be discussed at the general membership meeting of the Screen Actors Guild on Nov. 20, the SAG notified members in a report mailed today. The report also stated that the guild's nominees for officers and board members are not opposed, and there- fore will be installed automatically. Waldman Joins UA Publicity Division Walter Waldman has joined the United Artists publicity department, replacing George Nelson, who re- signed last week. Waldman, who has been head of the Paramount Pictures publicity writing department since 1952, will take over similar duties at UA, beginning on Monday. Waldman previously served as a reporter for Variety and Boxoffice, joining the Paramount publicity de- partment in 1949. UA Slates Preview For 'Heidi and Peter' The American preview of Lazar Wechsler's "Heidi and Peter" will take place at 11 A.M. on Nov. 5 at the Little Carnegie Theatre here, it was announced by United Artists, distrib- utors of the independent feature pro- duction. Permanent President, Circuit Delegates Proposed for C.E.A. By PETER BURNUP LONDON, Oct. 27.-Proposals for the appointment of a paid, permanent president of the Cinematograph Ex- hibitors Association and for separate representation of circuits on the gen- eral council are contained in a report by a special committee consisting largely of past presidents of the asso- ciation. The committee proposes, in regard to the latter, that Association branches should remain as at present consti- tuted, but that each circuit of 50 or more theatres should be entitled to one delegate to the general council for each complete 50 theatres. Annual Appointment Opposed In regard to the question of the Association's presidency, the report remarks on the disadvantage of the appointment of a new president each year and continues: "Such disadvan- tages operate in two directions, i.e. to the president himself in view of the increasing complexities of trade affairs and the time involved, and to the Association due to lack of con- tinuity. Todon Sets 3rd Film For RKO Release HOLLYWOOD, Oct. 27. - Donna Reed and Tony Owen have completed negotiations with RKO Radio Pictures for distribution of a third picture by their producing company, Todon Pro- ductions. The film is "With All My Heart." Owen, who left today for London, will produce. Joseph Wilton will di- rect. Todon Productions now has two pictures completed and set for dis- tribution by RKO. They are "Alison" and "The Way Out." John Durkin Resigns de Rochemont Post John E. Durkin, acting sales man- ager for Louis de Rochemont Asso- ciates, has announced his resignation effective this weekend. Durkin served as assistant to Cres- son E. Smith on the national release of "Martin Luther," which was pro- duced and distributed by the de Rochemont organization. Following a brief vacation during the coming month, Durkin will an- nounce his future plans. Goldwyn Jr., Buys Novel Samuel Goldwyn, Jr., has acquired the film rights to Frederick Wake- man's novel, "Shore Leave" and Luther Davis' play "Kiss Them for Me," the stage version of another Wakeman book. SmalleyCircuit In 42nd Year Special to THE DAILY COOPERSTOWN, N. Y., Oct. 27. — Smalley Theatres, Inc., will cele- brate its 42nd anniversary for a week starting on Thanksgiving Day. A pioneer in show business, William C. Smalley opened his first mo- tion picture theatre in Mt. Upton, N. Y., on Thanksgiv- ing Day, 1913, jr and eventually built up a cir- cuit which has served 39 cities and towns. At the out- set Smalley sought to create a policy of public service in order to give his patrons the highest type of entertain- ment, according to Hazel S. Smalley, who now is operating the circuit and who, she says, "continues to carry out the traditions upon which the thea- tres were built." All of the Smalley theatres now are equipped for CinemaScope. William Smalley 'Pompey' Stars Due For Gala Premiere Dana Wynter and Richard Egan, stars of 20th Century-Fox's "The View from Pompey's Head," will ar- rive in New York over the weekend, marking the end of a cross-country tour in behalf of the film, and in time to attend the gala pre-premiere show- ing of the picture Monday evening at the Roxy Theatre here. The regular engagement will start on Nov. 4. Covering the festive preview of Monday will be TV, radio, newsreels and still photographers. Celebrities will be photographed with polaroid cameras and prints will be featured on the show the same evening. 'Partner' to Palace RKO's "Tennessee's Partner" will open at the RKO Palace Theatre here on Nov. 4. HEW YORK THEATRES RADIO CITY MUSIC HALL Rockefeller Center TRIAL starring GLENN FORD - DOROTHY McGUIRE Athur Kennedy - John Hodiak - Katy Jurado AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION MOTION PICTURE DALLY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HO'llywood 7-2145; Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington, J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 1538, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. EYES ARE ON THE MUSIC HALL.. (and M-G-M!) BECAUSE "TRIAL thrilled audiences has captivated the critics, as you see: now playing to M-G-M presents "TRIAL" starring Glenn Ford • Dorothy McGuire • Arthur Kennedy John Hodiak • Katy Jurado • with Rafael Campos • Juano Hernandez • Written by Don M. Mankiewicz from his Harper's Prize novel • Directed by Mark Robson • Produced by Charles Schnee. "Highest rating! Go see this exciting, spellbinding drama!"— Wanda Hale, Daily News • "Excellent! Truly extraordinary!" — Archer Winsten, N. Y. Post • "A gripping movie! A distinguished picture!"— William K. Zinsser, N. Y. Herald Tribune • "Tense! Taut! Hard-hitting! Don't Miss it!" —Rose Pelswick, N. Y. Journal-American ' "First-rate."— Justin Gilbert, Daily Mirror ' "Forceful! Powerful!" — Alt on Cook, N. Y. World-Telegram and Sun "Topnotch !" — r/me Magazine BECAUSE THE TENDER TRAP next at the Music Hall, won the highest audience preview rating ever! What every ,-ady, Secretary. Other Ouigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. -v Monday, October 31, 1955 Motion Picture Daily people Ellen Taussig, associate editor oi "TV Radio Mirror" magazine, has been named managing editor of "Photoplay," another Macfadden publication, replacing Evelyn Savidge Pain, who has resigned to accompany her husband, William Pain, for a two- year stay in Singapore, where Pain will represent Time-Life, Inc. Claire Safran, assistant editor on "TV Radio Mirror," moves up to associate editor to fill the position vacated by Miss Taussig. Bernard J. O'Rourke has been ap- pointed account executive in the New York office of Cinema-Vue Corp. Prior to his association with Cinema- Vue, O'Rourke was associated with Cinepix, Inc., as assistant to the president. □ Robert Stein, articles editor of "Redbook" Magazine, has been pro- moted to managing editor. Augie Schmitt of the Houston Popcorn Co., Houston, and Donald George have formed the A & D Co., restaurant suppliers. The new com- pany is operating within the Houston Popcorn Co. n Dave Bines, who stages the weekly vaudeville shows at the RKO Palace on Broadway, has been assigned to stage the Danny Kaye All-Star Inter- national Show to be presented in four RKO Theatres in Ohio, starting today at the Palace in Columbus. J. W. Carpenter, treasurer of Local 205 IATSE, in Austin, has been elected a vice-president of the Texas State Federation of Labor. Continental Acquires Two British Films "The Ladykillers" and "The Night My Number Came Up" have been acquired for release in this country by Continental Distributing, Inc., it was announced by president Frank Kassler and chairman of the board Walter Reade, Jr. Both of these J. Arthur Rank Organization presenta- tions were produced by Michael Bal- con at Ealing Studios in London. Tel Aviv to Have 11 New Theatres by '56 TEL AVIV, Oct. 21 (By Airmail). —A total of 11 new theatres are now either under construction or being planned for construction before the end of 1956 in the Tel Aviv area, according to the Cinema Owners As- sociation. The biggest theatre which is cur- rently being erected is the 2,000-seat house which 20th Century-Fox is building. Might Still Recommend Draft D of J Would Not Be Influenced by Allied, 5CTOA Arbitration Stand By J. A. OTTEN WASHINGTON, Oct. 30. -The opposition of Allied States Association and the Southern California Theatre Owners Association to the proposed arbitra- tion plan would not necessarily keep mending diat the Federal Court approve the plan, a department spokesman declared today. He emphasized that the plan has not yet been officially submitted to Justice, and that Justice won't make up its mind on the question until the plan has formally been placed before it. "Naturally, we couldn't shut our eyes to the fact that these two organ- izations were opposed," this official stated. "It is a factor we would have to consider but we would not necessarily oppose the plan just be- cause of their opposition." Dissention a Strong Point This official said that the final Justice stand would depend in large part on just how much of exhibition is ultimately dissenting from the plan. If practically all of exhibition dis- sents, he declared, Justice would probably feel there isn't much use to such a plan and would so advise the court. The problem Justice must ultimately decide, he said, is just how much of exhibition can dissent before the plan becomes worthless. Under the various Paramount case consent decrees, any arbitration plan must be submitted to the New York District Court, and the court pre- sumably will rely heavily for guidance on the Justice Department's views. In testimony before the Senate Small Business Committee some time ago, Justice officials said they would wel- come a system of arbitration as a means for the industry to settle its disputes without litigation, but did not at that time indicate whether this stand applied only to a plan approved by all industry groups or whether it held true even if sizable portions of exhibition dissented. the Justice Department from recom- All Award Nominees Available in Jersey All of the pictures nominated for the Council of Motion Picture Or- ganizations Audience Awards, on which the public will vote during the Nov. 17-27 election, are expected to have been released in Northern New Jersey by election time, according to Sidney Stern, president of Allied Theatre Owners of New Jersey. Stern has pointed out that possibly 20th Century-Fox's "Love Is a Many Splendored Thing" would not be played off in all situations by Nov. 17 but it is possible that the status may clarify itself by then. The president of ATONJ said that "all but eight per cent of the product nominated on the fourth Audience Awards ballot was not released in Northern Jersey by the voting dead- line." He said that exhibitors found it difficult to vote for the third COMPO awards selections because 49 per cent of the pictures nominated had not been released there by the ballot deadline. Defer Release Date Of AA's 'Gunpoint' The Allied Artists production of "Gunpoint" will be released nationally on Jan. 15 instead of in mid-Novem- ber, it was announced here by Morey Goldstein, AA vice-president and gen- eral sales manager. The moving back of the release of the AA film was explained by Gold- stein, who said that more time was needed to prepare a more extensive advertising and publicity campaign. RKO Radio's Production Program to Be Mapped Out During O'Shea' s Coast Stay From THE DAILY Bureau HOLLYWOOD, Oct. 30.-The RKO Radio Pictures production program is expected to "get off the ground and roll into high gear" within the next few weeks with the arrival here over the weekend from New York of Daniel T. O'Shea, RKO Radio president, who will confer with executive vice-president Charles L. Glett regarding the company's financial investment in product. O'Shea, who will be in Hollywood for a lengthy visit, is also expected to set independent production deals for RKO Radio distribution. It is also expected that Walter Branson, RKO Radio world-wide sales man- ager, will arrive here from the East shortly to join O'Shea in setting a product line-up for the film com- pany. Chairman of the board Thomas F. O'Neil, who ac- companied O'Shea on his last trip to the Coast, is not expected to attend the forthcoming production talks, which are scheduled to take place at the company's studio here. Daniel T. O'Shea Pinanski Sounds Off On Need of Product BOSTON, Oct. 30.-Samuel Pinanski was in a satirical frame of mind when he appeared on Film Row here re- cently. "Gentlemen," he said, "if we continue to get the goodly amount of product we're getting today, we will die of starvation from improvements. The grosses we're enjoying are nice, new lows." More seriously, he added, "The best proof of the acute shortage of product is business as it currently exists. In some spots it's so bad it's bewildering and product, product and more product is the answer." ARC Expanding Its Product and Outlets From THE DAILY Bureau HOLLYWOOD, Oct. 24. - Sched- ule of American Releasing Corp. re- leases in 1956 will be increased by mid-year to one-a-month, according to James H. Nicholson, president. In its current first year, ARC has de- livered seven pictures and in 1956 this output will be nearly doubled, he said. According to Nicholson, ARC is embarking on a program of signing talent for future productions to be used by the various production com- panies producing for ARC release. In a switch on the usual procedure, ARC, which is essentially a releasing organization, will sign actors, writers, and technical talent for multiple pic- ture deals and loan diem out to the various production units supplying features for ARC release. Has Three Units Now At present ARC has three units supplying product; Palo Alto Produc- tions, Golden State Productions and Milner Bros. Productions. The addi- tion of two more units, American Productions and National Produc- tions, starting in December will make a total of five producing companies releasing through American Releas- ing Corp. Production Pace Remains at 35 HOLLYWOOD, Oct. 30. -Again, for the fourdi straight week in a row, the total number of pictures in work remained at 35. Five new pictures were started and five other pictures were completed. Started were: "Over - exposed," "Solid Gold Cadillac," "Odongo," Warwick Productions, CinemaScope, Technicolor, and "Port Afrique,'' Coronado Productions (Columbia); "Case Against Joe," Bel-Air Produc- tions (United Artists). Completed were: "Storm Center," Phoenix Productions (Columbia); "The Peacemaker," Hal R. Makelim Pro- ductions (Independent); "Tribute To A Bad Man," CinemaScope, Eastman Color, and "Meet Me in Las Vegas," CinemaScope, Eastman Color (Metro- Goldwyn-Mayer); "The Broken Star," Bel-Air Productions (United Artists). WAVES op &ikL-t. ■ i iwri it fit'* miff IftfiftiMyf - '•irm-i Xrfjj-V ■• w - .. ^i<^ 'EVERYTHING IS TOP DRAWER, especially the exquisite Vivien Leigh. Her fierce performing indicates a depth charge set to go. Her physical movements have volcanic force/' —Bosley Crowther, Times "VIVIEN LEIGH RISES TO GREAT HEIGHTS. Splendidly acted. Magnificently photographed." -BoxOff/ce "SURE OF VERY LONG RUN. Likely to assert strong rivalry against Hollywood's best on all the award lists." -Alton Cook, World-Tele. & Sun "VIVIEN LEIGH GIVES ONE OF HER FINEST PERFORMANCES. Leaves spectators limp with emotion." —Showmen's Trade Review "WHAT AN EXCELLENT CAST, AND HOW BEAUTIFULLY THEY WORK TOGETHER!" —Archer Winsten, Post "Kenneth More is perfect. WONDERFUL PHOTOGRAPHY OF EUROPEAN LANDSCAPES." — Motion Picture Daily "Provocative drama. Excellent direction. EXCEPTIONALLY GOOD PERFORMANCES. Should appeal to mature audiences." —Film Daily "Vivien Leigh again proves that she is ONE OF THE SCREEN'S MOST BEAUTIFUL AND MOST GIFTED ACTRESSES." —Independent Film Journal Cinemascope COLOR by DE LUXE 'VIVIEN LEIGH rising to emotional dramatic heights in a prize- winning portrayal !"- Variety 6 KENNETH MORE Venice Film Festival's Best Actor of Year in an excellent performance of 'Oscar' calibre !" -Hollywood Reporter Alexander Korda presents a LONDON FILM VIVIEN LEIGH and KENNETH MORE in an Anatole Litvak Production THE DEEP BLUE SEA by Terence Rattigan co-starring Eric Portman • Emlyn Williams Screenplay by Terence Rattigan • Produced and Directed by Anatole Litvak A CinemaScope picture in COLOR by DE LUXE 'It's a pleasure to do business with 20th!" 6 Motion Picture Daily Monday, October 31, 195! M-G-M REVIEWS: Rhoden (Continued from page 1) and one-track Perspecta optical sound on a CinemaScope print. The new type of print will serve both magnetic and optical installa- tions in the U. S. and Canada, the M-G-M sales head said, pointing out that if a theatre were equipped for magnetic sound, its sound system would utilize the magnetic sound track on the 35mm. CinemaScope print, and that if a theatre had an optical installation, the optical track printed alongside the magnetic tracks would be used. Thus, M-G-M became the first company to adopt the "combination print" system, revealed last Septem- ber. Reported Last September It was reported in late September that through the joint efforts of print and laboratory experts and engineers of M-G-M, Columbia, Universal, Warner Brothers and the Motion Pic- ture Research Council, a combina- tion magnetic and optical sound print had been developed for industry utilization. The dual-purpose prints which have a single optical sound track running alongside the number two magnetic track, does not involve any changes in laboratory equipment. A slight mechanical change will enable all projectors to accommodate the new print, it was said. Fox Officials Label M-G-M Sound Policy as 'Compromise' A representative of 20th Century- Fox, when queried on the M-G-M disclosure that it would have a com- bination magnetic and optical sound print for CinemaScope product, reit- erated his company's objections to such a move, contending that it is "compromising with quality." Innovations in motion picture sound are scheduled to be announced by 20th-Fox president Spyros P. Skouras at the Allied States Association con- vention in Chicago, Nov. 6-9. Appoint Mrs. Goldsmith The "Woman's Home Companion" has appointed Mrs. Barbara Lubin Goldsmith to t he articles staff to work on the "Companion's" new pro- gram of films and other entertainment coverage. Mrs. Goldsmith goes to the "Companion" from the staff of "Promenade." Only 4 Days UNTIL THE Motion Picture Pioneers DINNER Three Stripes in the Sun Columbia An appealing and extremely moving comedy-drama, filmed for the most part in Japan with a cast topped by Aldo Ray, Phil Carey and newcomer Dick York, is Columbia's "Three Stripes in the Sun," a true story adapted from a "New Yorker" magazine piece. The film deals with a hard-headed U. S. Army sergeant who learns not only to respect his former wartime foes, but also to love a young, doll-like Japanese girl, Mitsuko Kimura. The performances by Ray and Miss Kimura are first-rate, creating a heart-felt romantic situation, which, coupled with the tribulations surrounding the adoption of an orphanage by the sergeant and his buddies, make for more than one or two tears. Ray, on his arrival in Japan for occupation duty, has nothing but disgust for the Japanese and his fraternizing buddies. When he meets a pretty interpreter, Miss Kimura, and through her comes to "adopt" as his own special charity a run-down orphanage, his previous antagon- ism begins to melt away. He still feels, however, that the Japanese are second-class people and it is not until Carey opens his eyes that he recognizes his love for Miss Kimura and becomes willing to face any state-side prejudice which marriage might mean. The picture tells its story in terms which are alternately highly comic and emotionally dramatic. The comedy arises from the efforts which Ray's buddies make to smuggle food, money and even building ma- terials to the orphanage. Fred Kolmar produced and Richard Murphy directed from his own screenplay and an adaptation by Albert Duffy. Running time, 93 minutes. General classification. November release. Teen-Age Crime Wave Columbia A grim story, almost documentary in quality, is told in this tightly drawn production about juvenile delinquency which may be favorably compared to "Blackboard Jungle." Tommy Cook, as the youthful hood- lum, is a real roughneck, and Molly McCart, as his girl friend, is as hard as nails. Between them, the play roles are as realistic as any seen on the screen, and more convincing than some play-acting that is current from top-bracket stars. Sue England, as the innocent who was drawn into the web, and sentenced with them— in a sympathetic role, tells the other side of the story. All the parts are well taken, and while there are no marquee names, your audiences will be satisfied with sustained suspense and bitter dramatic situations that are really thrilling. The young hoodlum, after seeing his girl picked up and taken to a prison farm for one of their crimes, manages to "spring" her by killing a deputy sheriff and matron, driving the prison car. They take refuge in a farmhouse, where an elderly couple are waiting the arrival of their - much-decorated hero son, who has medals for his military service. This is sufficient to annoy the trigger-happy hoodlum who wants to take out his hate for the world on any "hero"— other than himself. In his gun- point subjection of the father and mother, the young hood manages to murder another of the neighbors, who come as casual callers. It's a shooting and hard-fisted episode, with the young hoodlum finally breaking down to his age, in tears, as he sees his girl killed by gun fire when cornered by police after a chase. Running time, 77 minutes. General classification. November release. 119 'Names9 at 6U9 With the recent signing of such personalities as Germany's O. W. Fischer, Italy's Rossano Brazzi, Van Johnson and Merle Oberon, Univer- sal-International's talent roster has reached its highest peak in the com- pany's entire history, with 119 "name" stars and featured players now represented in U-I films ready for release or production. NTFC Establishes Office The National Television Film Council has established a permanent office at 1639 Broadway, New York City, following approval by the group's board of directors, it was announced by president John J. Schneider. Melvin L. Gold, NTFC's lifetime president, will be in charge of the permanent office. (Continued from page 1) "expression of appreciation to tht country's newspapers for their co- operation." Announcement of Rhoden's deci- sion was made over the weekend by Robert W. Coyne, COMPO special counsel. The COMPO statement quoted Rhoden as follows: "It had been our intention orig- inally to have a telecast of this event but when we viewed it in all its aspects we decided in favor of an- nouncements to be made through the various news services. "We will hold an awards presenta- tion with the press and permit re- porters to disseminate the informa- tion regarding this first general poll in which exhibitors have taken such an active part." Sees Unwelcome 'Competition' Rhoden pointed out that a televi- sion show would be competitive both to theatres and newspapers. For this reason and because of the strong sup- port given Audience Awards by the country's newspapers he feels, he said, they should be given first considera- tion. Coyne said the COMPO office al- ready had been advised that several newspapers around the country had asked about press arrangements for the announcement of the Audience Awards winners and had indicated they intended to send their own mo- tion picture editors to cover the event. Press to Be Invited Although plans have not yet been perfected for the dinner, Coyne said he believed the entire Hollywood press corps would be among the guests, in addition to representatives of the trade press, outstanding Holly- wood personalities and competitors for the awards. Well known figures in journalism also will be invited, he said. ]('!. Hi Oil MP ID11 if Elect Zagrans to Head Phil. Group PHILADELPHIA, Oct. 30.-At the regular annual meeting of the Mo- tion Picture Associates of Philadel- phia, Charles Zagrans, branch man- ager of RKO Radio Pictures, was elected president for the coming year. Elected to other offices were vice- president, Norman Silverman, branch manager of Republic Pictures; secre- tary, David Law, office manager of Warner Bros., and treasurer, Eddie Adelman of the New Jersey Mes- senger Service. Elected to the board of directors were George Beattie, of William Goldman Theatres; Eli Epstein, RKO Radio Pictures; Jack Greenburg, for- merly with Screen Guild; David Supowitz, architect; Lester Wurtele, branch manager of Columbia Pic- tures; Joe Schaeffer, Republic Pic- tures; John Turner, United Artists district manager; Lou Formato, M- G-M district manager, and Sam Diamond, branch manager for 20th Century-Fox. eel iti irk m\ Itl ip W m h. ■« trn Woi ede ion ted leci- he ( IH( 1st duff Blip lap iStsj id ;. iii i as kes ine ( !itte alii ssti laste Buy M, 8% Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News Mo Go > Those negotiations for the merg- er of Screen Gems and Television Programs of America have been •ailed off "on an amicable basis." Wilton A. Gordon, TPA president, •eports tersely that in the two nonths of talks "certain problems vere encountered which could not >e resolved." He adds that it's ,>ack to work now, with complete emphasis put on distribution of 'Count of Monte Cristo" and other properties. ABC's Activities > More changes at the American Broadcasting Company: separate station relations departments and ■ooperative program departments pr the radio and television net- vorks have been created. Alfred Beckman continues as director of station relations for the TV net- work, while Edward J. De Gray is vis counterpart for the radio net- work. Robert Curran is manager ;>f the newly created television co- >perative program department and vVilliam Aronson takes over as nanager of the radio equivalent. Reradiator Ruling '¥ Milton J. Shapp, president of Terrold Electronics, warns from Colorado Springs that the entire Federal Communications Commis- sion allocation program is threat- med by a recent FCC examiner's lecision which recommended that ,he Commission not force "illegal" •eradiators off the air. Speaking ast week at the western regional inference of the National Com- nunity Television Association, Mr. Shapp said that the examiner's 'startling" decision — which quash- ;d a cease and desist order against in illegal reradiator because the aw was broken "in the public in- .erest" — makes it appear that any- me can put a radio or TV trans- nitter on the air. Thus, he added, 'a license becomes an unnecessary ■estraint upon legitimate broad- casters." 3uys WNEW * Jack Wrather, described mod- ;stly as a "Texas and Los Angeles ndustrialist," and whose exten- sive radio-TV interests include all 'ights to "The Lone Ranger" as veil as holdings in KFMB-TV in 3an Diego, KTOV in Tulsa and a projected UHF TV station in Bos- ton, last week came forth with $4,000,000 to purchase New York radio station WNEW. With him in the deal is John L. Loeb, New York investment banker. As is usual in such cases, the transac- tion is subject to FCC approval. Sam and Ed ► When the redoubtable Sam Goldwyn appeared last week at the luncheon of the Radio & Televi- sion Executives' Society and was informally interviewed by Ed Murrow, (see cut) he made such a hit with those assembled, to many of whom he had been only a name (albeit a big one) that it's a cinch if he ever wanted a job in television, he'd have no trouble landing one. He said television is doing a wonderful job, believed film is better than live because of the chance to correct, and em- phasized that the story's the thing, in TV as in other media. The writer, he said, was probably the key figure in the equation of this plus that plus that equals a TV show. On ticklish questions mo- tion picture producer Goldwyn did neat and fancy tight-rope walking. Everyone, quite obviously includ- ing the protagonists, had fun. Toll TV Waits ► The Federal Communications Commission still shows no signs of being ready to act on the hot sub- scription television question. The Commission is spending all its time right now on the de-intermixture problem, and reportedly will be another month or more working on that question. The toll television issue won't even be looked at by the Commission until the de-inter- mixture problem is out of the way. Not Hay— or Cheese ► The Kraft Television Theatre, in an effort to attract good scripts as well as public attention, has announced that it will award $50,- 000 to the author of the best orig- inal play presented on its show in the 52-week period beginning this Wednesday. Kraft got the public attention, all right, along with some brickbats from various TV writers and producers. At last week's end, Kraft was accused, in well-publicized statements, of pay- ing less for scripts than any other comparable show. The general TV Today Robert J. Burton of Radio & Tele- vision Executives' Society, Samuel Goldwyn and Edward R. Murrow. at society luncheon last week at New fork's Hotel Roosevelt. opinion was that Kraft would actually be accomplishing more if, instead of bestowing one big prize, it just upped the ante on each in- dividual script. But that, alas, would not have rated a line of copy outside of Writers Digest. On a TV Code ► Marking the first time a public group has received total industry recognition, the National Audience Board, comprised of representa- tives of 30 civic and cultural or- ganizations was invited by the National Society of Television Pro- ducers to its joint discussion-meet- ing of a Television Code of Ethics and Practices held Friday at the Beverly Hills Club in Hollywood. The meeting, attended by members of the Academy of Television Arts and Sciences and representatives of major television companies, was chairmanned by Tom Lewis, presi- dent of NSTP. Max Gilford, at- torney for NSTP, summarized a suggested code for all producers. D. Brandon Bernstein, NAB's legal adviser on the coast, joined NAB Code Committee representatives, Mrs. Joseph Wenger, of the Cali- fornia Federation of Women's Clubs, and Mrs. Florence Thal- heimer, president of the Beverly Hills Board of Education, in the discussion of proposed resolutions. In Our View WHAT may go down in television history as "The Wagner Affair" is having wide repercussions, some of which are not good for the television in- dustry's public relations status. This is especially regrettable because better advance preparation by the parties concerned could have avoided the "bad press". Until all the circumstances are known it is not proper to pass judgment on the propriety of Mayor Robert F. Wagner giving exclusive, full access to New York City department records to a firm headed by Theodore H. Granik, a personal friend and former associate. It is, of course, fitting and proper for the City of New York to extend cooperation to television producers. There is a long record of mutually satisfactory relations between the motion picture industry and various branches of government including top Federal Departments. The young television industry also has enjoyed fine govern- mental relations, many of which have been on a local level. Complications in the New York City deal spring from the fact that a monopoly or exclusivity has been given to a commercial organization without direct financial benefit to the city and inadequate advance preparation was made both with the department heads, notably the Police Commissioner and with members of the admin- istration charged with press relations. Exclusive access is something to be sought by a pro- ducer but it is still to be determined whether govern- mental authorities have the legal or moral right to deny access to other qualified persons. 7 Jsjevjsiqn Joday Monday, October 31, 1955 Motion Picture Dail Passing in Review IT'S FOOTBALL TIME AGAIN and, with television at hand, there would seem to be no reason at all for old grads to jeopardize their health by sitting in cold concrete stands fighting the elements with blanket and flask. Unless, of course, the TV coverage approximates that of the Dartmouth-Harvard game at Hanover last Saturday (October 22) by CBS-TV. At best the play-by-play commentary was unobstrusive. At worst it was making small-talk about the advance in football helmet design during one of the game's most crucial moments. On the other hand, NBC-TV's audio and video on the Princeton-Cornell game at Ithaca were top-notch sports reporting. Geraldine Page made a welcome tele- vision appearance Wednesday night (October 26) in CBS-TV's U.S. Steel Hour. Miss Page was often hilarious as the Queen of Hollywood Westerns, while the script, purporting to lampoon Hollywood's whims and ways, simply compounded the stereotype conception of the film capital held so dearly by those who know it the least. The Theatre Guild knows better. Note should be made that ABC-TV's Thursday night "Star Tonight" continues to be one of the most interesting — if uneven — of the half-hour dramatic shows. Its "Finders Keepers" (October 27), with script by George Kelly and starring Marian Winters, was one of the best. Elsewhere: HALLMARK HALL OF FAME, "Alice in Wonderland," NBC-TV, 7'/2 hours, 4 P.M., EDT, Sunday, October 23, 1955. Live, compatible color, from New York. For Hall- mark Cards, Inc. Maurice Evans, producer, host and narrator in this TV version of the immortal "Alice in Wonder- land," may take a deep bow for this entertaining rendition, taken from a stage play by Florida Friebus and Eva LeGalli.enne, and directed by George Schaefer. For costuming, conception, production detail, music performance, every- one involved may bow beside Mr. Evans. To take first things first, the through the looking glass de- tail and the shrinking of Alice were accomplished smoothly, neatly and without the slightest mechan- ical betrayal. It was a minor but vital triumph for the electronic television experts. Gillian Barber, little British girl, was a charming and wholesome Alice, properly at- tuned to her task, and acquitting herself with poise and a high measure of skill. The rest of the cast, perfectly cast, need only be named: Martyn Green (that spen- did Gilbert and Sullivan player) as the White Rabbit; Bobby Clark, the Duchess; J. Pat O'Malley, the Gryphon ; Burr Tillstrom (of Kulka, Fran and Ollie), the Mock Turtle, and puppeteer for the oysters ; Elsa Lanchester, the Red Queen; Eva Le Gallienne, the White Queen; Reginald Gardiner, the White Knight. Those are the top names, but the others, as Humpty Dumpty, the Mad Hatter, the March Hare, Tweedledum and Tweedledee, the Cook, and all the rest, were equally delightful and equally good. It was heard somewhere that "this was not Lewis Carroll." In the first place, that makes no differ- ence whatsoever, and in the sec- ond, who cares. This was Alice in Wonderland, a TV wonderland, and it was most happily done. HIGHWAY PATROL. NBC -TV, wood William R. Weaver, Samuel C Berns; Washington: J. A. Otten; Londo Peter Burnup; Photo Editor: Floyd Stone. r mi ITS OPRY TIME (Grand Ole Opry) making its bow over ABC-TV, from WSM, Nashville. There will be 13, one a month, sponsored by Ralston-Purina's Chows division. Four thousand persons watched the show above. The cast numbers almost 100. November 12, another show. J\ji vTonday, October 31, 1955 Motion Picture daily 11 Columbia (Continued from page 1) tand, testified that Columbia has maintained a close watch on devel- opments in the television field since Tie beginning, giving steady atten- Jion to surveys and reports made by conomists. Whether to sell theatri- "al pictures to television was among he problems discussed at executive neetings in Chicago in 1951, the witnesses testified, at which time the lossible future use of pay-as-you-see elevision on a large scale by tele- vision interests was weighed in the ompany's calculations as possibly af- , ecting the value of the company's '"iacklog of feature product. Labor Problems a Factor ie£)i Labor problems, such as re-pay- ■hents to talent for films sold to tele- vision, was another among the factors vhich led to the decision not to sell iroduct to television. All Columbia witnesses testified eir company had not collaborated >w conferred or conspired with any 1IffiHther distributing concern or with !.ny organizations named as co-con- pirators in formulating its policy. 'it lion acifiiheir 3rylawski (Continued from page 1) iation had just concluded a new yjpur-year contract with the motion icture operators, for an average in- crease of 7/2 cents an hour. This overs practically all theatres in the )istrict of Columbia and nearly all jjf Maryland. New contracts with the tage hands are pending. >{ Brylawski is head of the real estate epartment in Stanley Warner Thea- res here. He was re-elected vice- resident of the Theatre Owners of imerica at its recent Los Angeles j^jonvention, and also served as head f its legislative committee. Region's 'B' Rating Awarded to 4 Films Four pictures, "Fort Yuma," "Okla- idur|;, &£ri£ # ^vEST'* ^T-^n^Jl hr'h'l:^^^y c>">S^y Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone arc Vice PresM^t T' SSuHST rt£ • Martm Qu.gley, President; Martin Quigley. Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer Raymond Lev a section of Mot Pict^r, R,r^H?%^ tS&'&E&l ^'"cations: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year ; clasf matter Ser 21 MM -\ *fi V. } a ' .°£?y' l. Nr v" W?kly ,aS 3 V*\X $ M,otion Picture Daily- Motio" Picture Almanac, Television Almanac, Fame. Entered as secon., class matter Sept. 21, 1938. at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10 If \ |nl mal ft ii T li'ci tola The Mi Id, i Tl ire be. r ii | Rati j'uesday, November 1, 1955 Motion Picture Daily people Juan Aviles, editor of Spanish ressbooks in United Artists' foreign ublicity department, has won the top rize — "Flor Natural" — for poetry in le International Literary Contest 'Inch is co-sponsored by the Spanish- jnerican Writers and Poets Circle of -lew York and the Hispanic Institute f Columbia University. n [ Perry Cabot has been named direc- >r of advertising for Recordak Corp., subsidiary of Eastman Kodak Co. m. William H. (Bill) Henry, newspa- Ll—erman and CBS radio and television Dmmentator, will act in a consulting ipacity on "The Eighth Day," the )rthcoming Cinerama production, it IK 'as announced by Grant Leenhouts, ice -president of Cinerama, Inc., pro- ucer of the film. til Murray Lipson has taken over the ™ase of the Majestic Theatre, West pringfield, Mass., a theatre which ^ 'as formerly operated by Elihu Glass. □ Maurice Bailey of Bailey Theatres, HU^ew Haven, has been elected to the I oard of directors of the New Haven MmT;wish Community Council for a ^ iree-year term. OOlWf K y ■ Promotion for 'Dolls' kay Set MGM Mark Vji^i M-G-M, apparently, will utilize list about every type of promotion lAlktant for the introduction of "Guys [Qjnd Dolls," Samuel Goldwyn produc- on being distributed by Loew's, Inc. | he list, as of today, includes depart- ment store tieups, tie-ins with na- liyflpnal manufacturers, tours by the oldwyn Girls which also provide l>r TV appearances, and a pressbook hich M-G-M refers to as a "spec- cular." The pressbook, devised by Howard jiiii'ietz, vice-president, and his as- iciates and which is now in produc- iftjon, runs to more than 100 pages, j The Goldwyn Girls have covered ore than 10,000 miles in their tours ius far, visiting 60 cities, and have ade several appearances on TV, to- . ;ther with Goldwyn, Joe Mankie- JL icz, director, and some of the stars U id leading players of the film. Merchandise tie-ins have been ar- nged with 50 manufacturers for all pes of products, while a co-opera- te arrangement has been signed ith Macy's here for a six-week ad- vertising campaign prior to the pre- miere. The week of Nov. 14-23 has en set aside for a general store- ide promotion plan for the picture. * National magazine breaks for ' < iys and Dolls" were signed for To Tackle Tax Drive Issue Slate COMPO Executive Committee Meet After Allied s Convention The executive committee of the Council of Motion Picture Organizations will meet shortly after the Allied States national convention to decide on whether the industry should conduct another ticket tax campaign. The tax drive will be one of the major topics of the forthcoming COMPO meet, the first such session to be held since last March. Pre- liminary to the meeting of representa- tives from COMPO member groups, the organization's governing triumvi- rate will convene. The time-table of COMPO organ- izational activities was learned as some Allied units indicated that they would recommend Allied membership in COMPO for another year. The "mixed" attitude of Allied toward COMPO, it was learned, has been a major factor in delaying a meeting of the triumvirate and setting plans for other COMPO projects, such as the tax drive. COMPO, it is under- stood, is awaiting official word from the Allied convention, slated for Nov. 6 to 9 in Chicago, before calling a meeting of the triumvirate, or setting plans for its executive committee session. The Allied units to date which have indicated their approval of COMPO have "hedged" their posi- tion with sought-after guarantees, felt in trade circles to be easily fulfilled by COMPO. Another big item on the agenda of the triumvirate and the executive committee is an assessment up to that date of the effectiveness of the Audi- ence Awards campaign. Drive-In Licensing Causes Stir in N.S.W. Warns of Threat to Business Freedom By FRANK O'CONNELL SYDNEY, Oct. 24 (By Air Mail). —To a chorus of press criticism, the New South Wales Theatres and Films Commission has granted nine drive-in licenses, of which six were to the combined exhibitor groups for the choicest situations. The Films Commission is part of the Chief Secretary's department and with a state election coming up short- ly the newspapers are seizing on the drive-in licensing matter to embarrass the Labor government. The Chief Secretary has stated publicly that he has every confidence "in the impar- tiality of the Theatres and Films Commission." The point of dispute is the asso- ciation of Commission chairman W. R. Harrop with the industry. Out- siders claim he still is so close to his former business associates in the ex- hibition side as to make his impar- tiality doubtful. Col. May Participate In Australian Film SYDNEY, Oct. 24 (By Air Mail). —Columbia is interested in making an Australian picture in conjunction with its British affiliate Warwick Prods, and local veteran producer, Charles Chauvel, producer of the very successful "Jedda," Lacy W. Kastner, president of Columbia International, said during a recent visit here. Chauvel owns rights to an Austral- ian historical novel which he would like to produce should an association such as that mentioned by Kastner materialize. "Collier's," "This Week," "Cosmopo- litan," "Look," "Life," "Bazaar," "Time," "New Yorker," "New York Times Magazine," "Daily News," "Parade" and the fan publications. MILWAUKEE, Oct. 31. - Ronald Reagan, in addressing the 41st annual convention of the American Chamber of Commerce executives, attacked film censorship as a dangerous loss of personal and business freedoms. He said that the inroads on business freedoms started with Hollywood and later spread to other industries. Recounts Forms of Attack He pointed out that Hollywood was considered the court jester of the industrial world and easy picking. "This led to discriminatory taxation, constant interference from anti-trust suits, frequent investigations, political and private censorship and false ac- cusations about Communist infiltra- tion when we ourselves had been fighting Communism with no outside help," he said, "this pattern became familiar to all of industry." Reagan warned that unjustified po- litical and economic attacks on Hol- lywood should be of concern to every businessman. 43 Theatres Greet Col. Far East Meet MANILA, Oct. 31. - Described as "record-breaking" business, with the greatest number of bookings in any week of Columbia International's his- tory, heralded the opening of the Jack Cohn drive in the Far East, it was announced at Columbia's first Far Eastern convention which opened yesterday in the Manila Hotel. Forty-three first release key houses in 16 major Far Eastern cities, plus other key theatres, played Columbia pictures for a total of 1,439 engage- ments, which represents an 11 per- cent increase over the highest mark for any week since the company be- gan operations in this area, it was said. First of Series AA Sales Meet In New Orleans Set Nov. 13-14 Morey Goldstein First of a series of Allied Artists regional sales meetings on the com- pany's expanding production and distribution program has been sched- uled for Nov. 13-14 in New Orleans by Morey Gold- stein, AA vice- president and general sales manager, who will preside. The c o m- pany's release plans will be outlined by Harold Mirisch, vice - president, who will come j on from the West Coast for the con- clave. Discussions will center on "Gun- point," set for Jan. 10 release; Walter Wanger's "The Body Snatchers," "The First Texan," William Wyler's "The Friendly Persuasion," "The Come On" and "The Four Seasons." Branch Heads to Attend AA sales personnel attending will be James Pritchard, Southern division manager; and branch managers James Hobbs, Atlanta; William Finch, Dal- las; W. G. Carmichael, Oklahoma City; Bailey Pritchard, Memphis; Henry Glover, New Orleans, and Gene Dyer, Charlotte. II -I Hosts Magazine Writers at Studio HOLLYWOOD, Oct. 31. - New York magazine representatives planed out yesterday for their home offices following a three-day visit to Univer- sal-International studio. While here the group viewed two of U-I's forth- coming releases, "The Benny Good- man Story" and "Never Say Good- bye." David Lipton Host The editors and reviewers, accom- panied by Philip Gerard, U-I's East- ern publicity manager, included Flor- ence Sommers, "Redbook"; Kay Sul- livan, "Pageant"; Catherine Edwards, "Parents" Magazine; Ed Miller, "Sev- enteen"; Louis Berg, "This Week"; and Fritz Bamberger, "Coronet." David A. Lipton, U-I vice-president, was their host on the lot. Richard Ullman, 57 HOLLYWOOD, Oct. 31.-Services for Richard E. Ullman, head of the payroll department at RKO Studios, will be held tomorrow. Ullman, 57 years old, died suddenly of a heart attack on Friday. He had been asso- ciated with the RKO Studios for the past eight years. f M . VILLA I World Premiere IN SAN ANTONIO *At the Interstate Majestic... BOFFO! Crowds and comment both terrific! IN HOUSTON *At the Interstate Metropolitan... HOTSY! VILLA'S kick-off cinches B. O. scorel "PICTURE OF THE MONTH ...successfully combines intrigue and emotional conflict. ..will fascinate both men and women." -REDBOOK "Producer Grainger' special skill is on exciting display... Iftti plays great and ou to pay a fat profit. —Ni. P. DA Directed by Produced by GEORGE SHERMAN • EDMUND GRAINGER G OIISIG GUN N DALLAS 0! At the Interstate Palace... SOCKEROO! Headed for blazing first stanza!9 .1 N FT. WORTH t the Interstate Worth. ..SMASH! Grainger opus off to lusty start!9 ifvRAINGER WINTERS- GILBERT ROLAND ! PANCHO VILLA Print bv TECHNICOLOR Vlucho action south of n the border. ..a top- lotch shoot 'em and ;lug 'em outdoor fit jidventure story." -AMERICAN MAGAZINE "Thrills, suspense and high adventure. ..sets four people on an ex- plosive mission trans- porting gold to Villa." —CORONET Screenplay by Story by NIVEN BUSCH • J. ROBERT BREN & GLADYS ATWATER 6 Motion Picture daily Tuesday, November 1, 1955 Canada Meet Q A. How Can You Improve Your Standing with Patrons ? Seat 'em in Griggs "Push- Back" Theatre Chairs! Patrons de- mand comfort... and find it in this one original, genuine "Push-Back" chair that's the last word in theatre seating. Instead of standing as others enter or leave, patrons simply push back slightly in their seats. And this easy- come, easy-go seating makes it easier for more people to reach concessions more frequently. Griggs "Push-Back" Chairs by RCA look smart, too . . . with a wide choice of colors for end and center standards as well as uphol- stery. All moving parts are enclosed for protection. Backs and seats are easily removable for thorough clean- ing. You can lift chairs from standards and interchange them around the floor to equalize wear. QWho Can Show You How Two Cents A Day Per Admission Can Pay For "Push-Back" Chairs? A. Your local independent RCA Theatre Supply Dealer can show you how "Push-Back" Chairs make every seat the "best in the house". . . and how easily you can finance your instal- lation. Get this story today! Remem- ber: the "Push-Back" is the chair that sells seats. RADIO CORPORATION of AMERICA THEATRE EQUIPMENT CAMDEN, N. J. (Continued from page 1) "at the proper time and place" when a solution of the problem might be sought. Various speakers including the MPTAO president, E. G. Forsyth, ex- pressed the view that any semblance of a boycott or restrictive action by the exhibitor association could be dangerous and was undesirable. Stein declared that the proper approach to a solution would have to be at the national level with grievances sup- ported by facts. Henshaw Speaker The Ontario Theatres Association maintained its paid up enrollment of 339 members but the organization's operating expenses were higher. A. E. Rolston, of Little Current; replaced Louis Consky Haliburton on the board. D. B. Henshaw, liaison officer for the Motion Picture Association of America here, addressed the annual luncheon, which was attended by about 300. Milwaukee Finds No Basis to Ban 'Rebel' Special to THE DAILY MILWAUKEE, Oct. 31.-After the mayor's motion picture commission saw "Rebel Without a Cause" for the second time, it decided that there was no legal basis for banning the film, but it agreed that scenes of teen age violence be cut. Valentine Wells, executive secretary of the commission, explained that his group was merely an advisory body. If the distributor does not make the recommended cuts, the commission would ask Mayor Zeidler to act. The city then would have to determine whether legal grounds existed for altering the picture. Lerner Joins Guild Arthur Lerner, one time head of Columbia Pictures foreign accounting department, has been named assist- ant treasurer of Guild Films. Lerner is a graduate of New York University where he won major letters in foot- ball and track. He will work under treasurer Aaron Katz. In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO ANEW high-powered direct cur- rent arc spotlight with a built- in power conversion unit and a new 90 to 135 ampere selenium rectifier will be on display at the booth of the Strong Electric Corporation, Toledo, at the Tesma-Allied trade show in Chicago, November 6-9. Also to be shown will be the newest model "Super 135" projection arc lamps and the "Trouper" arc spotlight and "Trouper" incandescent spotlight. In attendance at the booths (Nos. 30 and 40) will be Arthur Hatch, vice- president in charge of engineering; Harold Brown, vice-president in charge of sales; Clifford Callendar, Walter Frick and Hank Wiener. • S. D. Maizels, Oregon theatre owner, won the "Luxuria" projection screen given as a prize by the Stewart-Trans-Lux Corporation, Tor- rance, Calif., at the close of the recent TOA conventon in Los An- geles. The screen will be installed in the Walnut Park theatre, Portland. • National Theatre Supply has an- nounced a 200-ampere arc lamp switch designed for mounting directly on any enclosed Simplex projectoi pedestal. The reduced amperage fea- ture for striking the arc is accom- plished by first closing the double- bladed portion of the switch, which is controlled by a black handle. As soon as the arc has been struck, full arc amperage is obtained by closing the single blade, which is a red han- dle on the switch. To "break" the switch all blades are activated by the black handle only. • Robert Jencks, president of the Thermolator Corporation, Glendale, Calif., makers of "Inkar" heaters for REVIEW: Lcay That Rifle Down Republic Those exhibitors who have had ample success with past pictures fea- turing Judy Canova will find little to complain about with this latest one, Republic's "Lay That Rifle Down," which offers the mountain girl com- plete with her specialized appeal, complete with helpless looks, awk- ward mutterings and the like. The story has Miss Canova working in a small-town hotel owned by her aunt, Jacqueline de Wit. Miss Canova, given to lively imagination, lies about a fictitious boy-friend, and has to turn to confidence man Robert Lowery, when her aunt and cousin, Jil Jarmyn and Tweeney Canova, call her bluff. Lowery, pleased with this turn of events, and who is look- ing for the fast buck, convinces the bank which holds the Canova mort- gage, that a huge government plant will be erected on the site. The usual chain of events occur when the town learns about the plant and a buying fever breaks out. Everything is going smoothly, according to Lowery, who later on has a change of heart and admits the swindle. The two con men are eventually put in their proper place by the due proceedings of the law and Miss Canova finds out that her property has oil on it. Charles Lamont directed, with Sidney Picker as associate producer. Barry Shipman did the screenplay. Running time, 71 minutes. General classification. dxive-in theatres, states that their new die-cast aluminum "chimneys" are now in production. The first public showing of the new heater will be at the Tesma-Allied trade show in their display at Booth 17. • American Seating Company, Grand Rapids, Mich., has begun construction of a $1 million addition to its steel plant that will be ready for use early in 1956, according to H. M. Talia- ferro, president. Marking the largest single expansion program the com- pany has undertaken in the past 30 years, the new facility is being added without any interruption of service or shipments, he said. Exhibitors EVERYWHERE are Saving Money with the Raytone HILUX JR. Screen The HILUX JR. is Raytone's new economy priced, high quality screen for all-purpose projection. It is a heavyweight, seamless metallic surface with fully improved side- lighting at the lowest price ever. For larger installations, regular Raytone HILUX means perfect projection up to 80 feet in width! See your regular dealer NOW for prompt delivery RAYTONE Screen Corp. 165 Clermont Ave., Brooklyn MIDWEST: Raytone Screen Corp., 401 West St. Charles Rd.( Lombard, II Gala Showing of mmVi€>tv frown Pompey 9s Head" TWO of Hollywood's most exciting new personalities — Dana Wynter and Rich- ard Egan — headed a list of stars, social, civic, political and business figures attending a special, advance showing of 20th Century- Fox's "The View From Pompey's Head" in CinemaScope at New York's Roxy Theatre last night. The top-budgeted attraction, bow- ing officially on Friday at the Gotham show- spot, is adapted from Hamilton Basso's best- selling novel. Several hundred prominent theatremen and members of their organiza- tions also attended the preview which re- ceived widespread TV, radio, newsreel and newspaper coverage. Philip Dunne produced, directed and wrote the screen play for the film. Miss Wynter and Egan are shown at the right, just prior to the start of the performance. Robert C. Rothafel, managing director of the Roxy Theatre, right, greets Gadi Timbes, official representative from St. Simons Island, Ga., where scenes from "The View From Pompey's Head" were filmed. Attending the performance were, left to right, Abe Dickstein, New York branch manager of 20th Century-Fox; Mrs. and Mr. Harry Brandt, president of Brandt Theatres; Martin Moskowitz, Atlantic division manager of 20th Century-Fox, and Mr. and Mrs. Richard Brandt, seen here in the lobby of the Roxy Theatre. Samuel Rinzler, left, president of Rand- force Amusement Corp., and Emanuel Frisch, treasurer of the circuit. Among the many prominent exhibitors attending were, left to right: Bernie Myerson, of the Fabian circuit, and Julius Joelson, head of J. J. Theatres, shown here with Martin Moskowitz, 20th Century-Fox sales executive. (Advt.) ■ 8 Motion Picture Daily Tuesday, November 1, 1955 The Rose Tattoo (CONTINUED FROM PAGE I) shattered. From a box-office standpoint, the film should be in the top- gross class, especially in the larger situations. It's an "unusual" and off-beat type of production that is sure to command attention, and word-of-mouth should be so effective that its appeal should not be limited to any type of run. Even if some patrons don't like the story, the acting of Miss Magnani should be such a conversation topic that others will want to see it out of curiosity. Most critics will miss their guesses if she doesn't win an "Oscar," or, at least, a nomination. The story concerns a small colony of Sicilians, hot-tempered by na- ture, who have settled in a seedy, semi-tropical Gulf Coast town where Miss Magnani lords it over her neighbors in the belief that her truck- driving husband's pure love has endowed her with the dignity of a baroness. She boasts with equal pride of the rose tattooed on his chest and strives to bring up their daughter, Marisa Pavan, in the strict ways of the old world. But three years after her husband is killed while on a smuggling venture, rude disillusionment begins to set in. She learns that her hus- band had not been as faithful as she had believed, and the romance of her daughter with Ben Cooper, a sailor on leave, does not add to her comfort. When she meets Lancaster, also a truck-driver of Sicilian parentage, their romance is a stormy one, actually riotous and well sprinkled with comedy that borders on slapstick. But she resists all his attention until she determines the fact that her husband had not been true to her. Eventually she gives her blessings to the marriage of her daughter to Cooper and then accepts Lancaster. fc While the action at times is violent, the interjection of comedy is well placed. Especially good are Miss Magnani's neigbors, a collection of gossipy and witch-like characters who represent the result of expert casting. And Lancaster's characterization also is deserving of Academy attention. Daniel Mann's direction is excellent. The screenplay by Williams and the adaptation by Hal Kanter have intensified the best ingredients of the stage play. Running time, 117 minutes. Adult classification. Release date not set. AL STEEN Audience Hails Para. 'Thief in VistaVision At 'Command9 Show By PETER BURNUP LONDON, Oct. 31.-Paramount's "To Catch a Thief" was warmly ac- claimed by an enthusiastic audience in attendance at the Command Per- formance at the Leicester Square Odeon tonight. The Alfred Hitch- cock production was generally cred- ited with being the best picture yet ottered for royal appreciation. The picture was shown with the only VistaVision projection equipment in Europe, having been moved from the Plaza Theatre to the Odeon for the occasion, it was reported here, at the express direction of Barney Balaban, Paramount president. It was shown on a screen approximately 46 feet wide by 23 feet high. After the showing the Queen pri- vately remarked "This brought the Riviera through." Report Big Grosses For WB's (ReheV Warner Brothers' production of "Rebel Without A Cause," which opened in 39 engagements over the weekend, is recording grosses approxi- mately 25 per cent ahead of "East of Eden," another film which starred the late James Dean, according to the film company. At the Astor Theatre here, where the film opened last Wednesday, the first five days' business was a big $40,122, with an estimated $52,000 for the first week; Strand, Albany, first five days, $10,728, with a move- over holdover at the Ritz; Stanley, Baltimore, four days, $11,463; day- and-date at the Paramount and Fen- way, Boston, four days, $18,766; Cen- ter, Buffalo, four days, $14,160; Al- len, Cleveland, five days, $13,812; Roger Sherman, New Haven, five clays, $11,485; Majestic, Providence, five days, $13,771; Stanley, Pitts- burgh, four days, $13,585. 'Oklahoma!* in Coast Premiere Nov. 17 Rodgers and Hammerstein's "Okla- homa!," produced in Todd-AO, will have its West Coast premiere at the Egyptian Theatre in Hollywood on Nov. 17, according to George P. Skou- ras, president of Magna Theatre Corp., world-wide distributors of the picture. The Hollywood theatre is the sec- ond to offer "Oklahoma!" in Todd- AO. "Oklahoma!" opened at the Riv- oli Theatre in New York on Oc- tober 10. Announcements of other openings are expected shortly. Kaufman to UP A HOLLYWOOD, Oct. 31. - Les Kaufman, former Republic and U-I publicity director, lias joined United Productions of America as advertis- ing-publicity director. Global Permit Plan (Continued from page 1) tentatively set for Tuesday. The com- pany presidents will assay the prog- ress made, if any, toward working out a world permit formula, it was stated. Yesterday's meeting of company presidents, convened to handle the problem of dividing up the remainder of Italian permits, reached no decision on the Italian issue following an ex- change of views. The discussion then veered to the urgency of working out a world formula on the permit issue. It was then decided to, in effect, expand the four-company committee which previously worked on setting up a world formula to representatives from the six other member MPAA companies. The new committee will report within a week to the com- pany presidents. The meeting of company presidents yesterday was the second within a month to stress the need for evolving a world formula. It also marked the second attempt to reach a decision on the division of Italian permits, 82 of which are yet to be allocated. The projected new formula, if ready in time, may be used in the alloca- tion of the 82 permits, it is under- stood. It was stated that all companies represented at yesterday's meeting agreed to participate in the world formula talks, including Warner Brothers which, in the past, was said Int'l Organization (Continued from page 1) that without American representation encouragement might be given to some French, German and Spanish industry interests which are reported to view the organization as an op- ponent of American distributors. 'Electronicam' Show Allen B. DuMont's "Electronicam" will be explained and demonstrated at the Adelphi Theatre here tonight to a group of engineers belonging to the Atlantic Coast section of the Society of Motion Picture and Tele- vision Engineers. Mrs. Mary Poblocki MILWAUKEE, Oct. 31. -" Mrs. Mary Poblocki, 58, wife of Ben Poblocki, head of Poblocki & Sons Co., Milwaukee, passed away after a short illness. Poblocki & Sons makes signs and scoreboards, and also operates a theatre at Burlington. to be reluctant to exchange needed data. On the Italian permit issue, Universal is known to be seeking an increase in its allocation. Five company presidents attended yesterday's meeting, including Barney Balaban, Paramount; Arthur B. Krim, United Artists; Milton R. Rackmil, Universal; Nicholas M. Schenck, Loew's, and Spyros P. Skouras, 20th Century-Fox. WB Officials (Continued from page 1) the present time, when the company is engaged in producing films for television under the title "Warner Brothers Presents." Both witnesses categorically denied conspiring with any other company or exhibitor organizations to withhold films from television or from the 16mm. field, with which government has charged the five majors involved in the suit. Warner testified he and other company officials discussed tele- vision in 1948 with regard to its then, and possibly future, relation to the- atres, and had decided to withhold all Warner product from television in the interest of the company and its stockholders. Some Cartoons Offered He said this policy was maintained until 1950, but was varied slightly when 190 cartoons were sold to tele- vision on the basis that people do not go to theatres to see cartoons but only to see feature pictures. In the past 18 months, Warner said, the company has held discus- sions with the American Broadcasting Co. regarding the possibility of selling 52 old features annually to the net- work, but said this amounted only to "probing" the market. Today, Warner said, the company has virtually no fixed policy regard- ing television, but is open minded on the whole subject. Kalmenson, who described televi- sion's effect on the theatre box office as disastrous, said the company de- rived between $40,000,000 and $52,- 000,000 from theatrical distribu- tion in the United States and Canada annually. He indicated, as other wit- nesses have done, that prices offered by television for feature films have been beneath consideration. Dolid Testifies Irwin Dolid, who was in charge of the company's 16mm. department, testified that 16mm. prints yield be- tween $50 and $60 per month in rental, where theatrical prints yield many times that amount. The defense is expected to com- plete its presentation of witnesses to- morrow. Opposing attorneys will pre- sent final arguments on Nov. 11. 'Pompey's Head' ( Continued from page 1 ) proximately 6,000 persons, headed by Dana Wynter and Richard Egan, who co-star in film, heralded the preview showing. Theatre circuits which were rep- resented at the showing were Amer- ican Broadcasting-Paramount Thea- tres, RKO Theatres, Skouras, Stanley- Warner, Brandt, Fabian, Associated Prudential, Brecher, Century, Cinema, Interboro, J. J. Theatres, Randforce and United Artists Theatres. Among the celebrities in attendance were Eddie Fisher and Debbie Rey- nolds, Nanette Fabray, Clifton Webb, Montgomery Clift, Dan Dailey, Ar- lene Dahl, Eddie Albert and Margo, Franchot Tone, Geraldine Fitzgerald, Nina Foch and Georgia Gibbs. 1 VOL. 78. NO. 86. MOTION PICTURE DAILY NEW YORK, U.S.A., WEDNESDAY, NOVEMBER 2, 1955 TEN CENTS Poe Says IFENeedsOnly 3,000 Pacts To Show Profit Seeks to Establish Firm As 'Tiffany' for Product By LESTER DINOFF By selling its top international product to a minimum of 3,000 the- atres in the U. S. market, and still "show a good profit position," IFE Releasing Corp. hopes to estab- lish itself as the "Tiffany's of foreign films" in America, ac- cording to Sey- mour Poe, IFE executive vice- president. Poe declared here yesterday that IFE, un- der its sales program which requires "a spe- cial brand of treatment for each pic- ture which the major distributors do ( Continued on page 4 ) Seymour Poe Canada MPEA Asks Distributor Meeting; Rosenfeld Honored ■A Special to THE DAILY TORONTO, Nov. 1. - Discussions on familiar trade problems and proj- ects were renewed by delegates from regional theatre organizations from coast to coast at the seventh annual meeting today of the National Com- mittee of the Motion Picture Exhibi- tors Associations of Canada at the ( Continued on page 5 ) Concessions Forum Slated by Allied Special to THE DAILY CHICAGO, Nov. 1. - "Improve your concessions business and in- crease your profits" is announced as Allied's slogan f ir a seminar on con- cessions scheduled for Nov. 9. Jack Kirsch, chairman, said Allied will be (Continued on page 4) Distributors Approached, Says Martin TV Interests Being Sounded Out By GT on the Sale of RKO Films General Teleradio is conducting exploratory talks with a number of tele- vision film distributors and sounding out TV outlets as to whether they would be interested in acquiring first run rights to over 500 films culled from the vaults of RKO Radio Pictures, according to Dwight Martin, GT vice-president in charge of film division. Martin, commenting on reports that a part of the backlog of old films acquired when GT purchased RKO Radio last July is now being offered to television, stated yesterday that "two or three TV film distributors have been approached as to whether they would like to purchase the rights to the RKO films which would be released in portions over a period of years." An official of RKO Radio Pictures, when queried on the report, replied that the Thomas F. O'Neil manage- ment group since its take-over has been exploring the TV market for the possible sale of RKO's old films. Neilson Resigns RKO Foreign Post The resignation of Rutgers Neilson as foreign publicity manager for RKO Radio Pictures, a post he has held since Jan., 1951, was announced here yesterday. Neilson previously had been do- mestic publicity manager since 1931, coming to RKO at the time of the Pathe merger. He started with Pathe Exchange in May, 1925. He has also been active in the magazine field, (Continued on page 4) REVIEW: GUYS AND DOLLS Samuel Goldwyn — MGM — CinemaScope It should be news to no one that Samuel Goldwyn has made a vastly entertaining motion picture of the solid Broadway stage hit "Guys and Dolls," and that its commercial dimensions are on a par with its superior entertainment properties. This report, therefore, must serve in the main as reassurance to those who were convinced long before now that another big one was on the way to boxoffices where it would be making plenty of noise for a long time to come. With Marlon Brando, Jean Simmons, Frank Sinatra and Vivian Blaine handling the stellar roles, with Joseph L. Mankiewicz directing and supplying the script based on the Joe Swelling and Abe Bur- rows stage play from a Damon Runyon story, with Frank Loesser's music and lyrics, with Cinema- Scope and Eastman color, all encased in Goldwyn's meticulous, no-expense-spared production, it is obvi- ous that the essentials of a top attraction are present in quantity. There is every reason to believe that the story of its stay at motion picture theatres will be as happy a one for audiences and exhibitors as was the account rendered by its stage antecedent. The story about Runyon's favorite Times Square characters, members of the gambling fraternity, and their unpremeditated fraternizing with a Salvation Army mission group, is familiar to many who saw, read or were told about the stage play. Brando as Sky Masterson, well- heeled and by nature inclined to bet on anything, and Sinatra as (Continued on page 4) Samuel Goldwvn Distribution Chief Elect Branson Vice-President Of RKO Radio RKO Pathe, Van Beuren Merge With Parent Firm The election of Walter E. Branson as vice-president in charge of dis- tribution of RKO Radio Pictures and the merger of RKO-Pathe, Inc., and the Van Beuren Corp. into RKO Radio were an- nounced here yesterday by the board of directors. Bran- son formerly held the title of world-wide sales manager. Starting his film career as a booker with Pathe in Omaha in 1922, Branson subsequently became (Continued on page 4) Walter Branson Feldman Cites Three Channel interlock projection 16, 17 '.2 & 35 mm tape interlock ► 16 mm interlock projection CUTTING & STORAGE ROOMS THEATRE SERVICE, INC. 619 W. 54th St.- N f 19 . JUdson 6-0367 MITCHELL MAY, Jr. CO., INC. INSURANCE • Specializing in requirements of the Motion Picture Industry 75 Maiden Lane, New York 3720 W. 6th St., Los Angeles Only 2 Days I UNTIL THE Motion Picture Pioneers I DINNER nrnil MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Stecn, News Editor; Herbert V. Fecke Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building. Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145 Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative. Telephone Financial 6-3074; Washington. J. A. Otten, National Press Club, Washington, D. C. I ondon Bureau, 4 Golden Souare, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100 Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weakly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. GOING GOING Word-of-mouth ! "Blackboard Jungle" sock! Controversy builds business! Terrific campaign! Zooming up-up-up! The "must-see" attraction! Proven nationally! Book it fast! M-G-M presents "TRIAL" starring Glenn Ford • Dorothy McGuire • Arthur Kennedy ■John Hodiah • Katy Jurado • with Rafael Campos • Juano Hernandez • Written by Don M. Mankiewicz from his Harper's Prize novel • Directed by Mark Robson Produced by Charles Schnee I \ vV \ V } 1 1 Frank Sinatra Debbie Reynolds David Wayne Celeste Holm It's just beginning ! And HOT already! Detroit premiere WOW! Confirms Audience Test! Highest rating ever! Its fame sweeps nation! Headed for big money! Get your share! M-G-M presents in CinemaScope • "THE TENDER TRAP" starring Frank Sinatra Debbie Reynolds • David Wayne • Celeste Holm • with Jarma Lewis • Screen Play by Julius Epstein • Based on the play by Max Shulman and Robert Paul Smith . And presented on the New York Stage by Clinton Wilder • Photographed in Eastman Color Directed by Charles Walters • Produced by Lawrence Weingarten . 4 Motion Picture Daily Wednesday, November 2, 1955 IFE Needs Guys and Dolls Branson (Continued from page 1) not afford," will release 12 pictures In next July, six of them being im- portant in the company's plans for the coming year. "By next Easter we will be in a good profit position by hand-design- ing die distribution of our product in a minimum of 3,000 theatres," the IFE vice-president stated. "We plan to have IFE establish a reputation in all territories as an outlet for films w hich require specialized handling in key engagements," he said. Predicts 'Steady Flow' Poe disclosed that widiin the near future, the company will receive a steady How of product from four sources— Italy, France, England and "then Hollywood, once IFE has shown American independent pro- ducers what we are doing for die foreign producers." Poe said that Italian producers will supply the company with many films "as the outlook for Italian films in production and planned is brighter now than ever." In die last four months, Poe said, the company has acquired "a liquid position by consolidation of its fight- ing strength." The IFE official said that he expects to launch a sales pro- gram for IFE product in the Far East "after we have reached an even keel in the domestic market." Lists Six Films The six "important" films which Poe banks on are "Lease of Life," "Maddalena," "Neapolitan Carousel," "Lost Continent," in CinemaScope, "Madame Butterfly" and "Riviera." All of these pictures are in color, he said, and "will receive specialized treatment in sales, advertising and promotion." Neilson Resigns (Continued from page 1) having at one time edited three pop- ular magazines for Macfadden Pub- lications, and also served on the staff of the Hearst "American Weekly." After a brief vacation, Neilson plans to continue in industry publicity and promotion. Italian 'Scope Film Acquired by IFE I.F.E. Releasing Corp. has ac- quired the American distribution rights to the CinemaScope color film, "Lost Continent," it was announced today by Seymour Poe, executive vice president of the company. The judges at the Cannes Film Festival unani- mouslv voted a special award for the filn,. First in CinemaScope "Lost Continent," I.F.E.'s initial CinemaScope film, is the first Italian picture to be filmed in the wide screen process. It was produced en- tirely on location in the islands of Indonesia by a small expedition led by the international explorer, Count Leonardo Bonzi. (CONTINUED FROM PAGE I) Nathan Detroit, operator of a floating crap game, make a bet that the former can't induce Miss Simmons, a Salvation Army lass, to accompany him on a visit to Havana. Naturally, this not only involves Brando romantically with Miss Sim- mons, but it also provides excellent opportunity for song and fun, not the least of which is a sequence in Havana cafes in which Miss Simmons becomes innocently inebriated on a milk drink whose rum flavoring she fails to recognize. Brando does three songs with Miss Simmons— "I'll Know," "If I Were a Bell" and "A Woman in Love"— presumably for the first time he has sung on screen, and does another, "Luck Be a Lady," with an ensemble. While not at all displeasing, Brando's voice is not likely to be mistaken for Pinza's. In addition to the songs mentioned which she does with Brando, Miss Simmons also sings "Follow the Fold" with a Salvation Army group, and does them all well. Moreover, she reveals a swell talent for comedy, for trick dancing in the Havana night club sequence, and her romantic scenes with Brando carry a bemusing conviction. Miss Blaine, as the night club singer to whom Sinatra has been engaged for 14 years, puts over several tunes in a polished, profes- sional manner, aided and abetted by the Goldwyn Girls, a com- pany of finished steppers with much to conceal and practically nothing with which to conceal it. Miss Blaine gives her all to such tunes as "Pet Me, Poppa," "Take Back Your Mink," "Adelaide's Lament" and "Sue Me." But as the marriage-hungry dame, somewhat dumbly taking the rebuffs meted out by Sinatra, she is less prepossessing. Sinatra gives an adequate performance but one which leaves the impression that it lacks either inspiration or enthusiasm. It has an almost lackadaisical air which, while it may be one way of conceiving the Runycnesque character of Nathan Detroit, carries no conviction that it's the best way. His vocal contributions are of a somewhat better order. With John Silver and Dan Dayton he sings "Fugue for Tin Horns," with Silver, Stubby Kaye and ensemble "The Oldest Es- tablished," with the same duo "Guys and Dolls," with Miss Blaine the previously mentioned "Sue Me" and, solo, "Adelaide." A swell ensemble number, done by the captured muggs in the mission store, is "Sit Down, You're Rockin' the Boat." Standouts in the good supporting cast include B. S. Pully, as a Chi- cago gambler in Gotham looking for action; Robert Keith as the plain- clothesman who keeps the crap game on the move; Sheldon Leonard as Brooklyn's contribution to the floating game, and Regis Toomey as a Salvation Army worker. Technically, the production is of the characteristic Goldwyn excel- lence-in photography, costumes, sets, sound, color, dance and musical numbers. Even though it maintains an uncommonly high level of entertainment over the full course of its 150 minutes running time, it may seem to some that it could benefit from further cutting. A strip tease in the "Take Back Your Mink" number by Miss Blaine and chorus, and the broadness of some other situations and dialogue, defi- nitely remove "Guys and Dolls" from the children's category. Running time, 150 minutes. Adult audience classification. SHERWIN KANE "GUYS" GET "DOLLS." Times Square double wedding finale, below, with Frank Sinatra and Vivian Blaine (left) and Jean Simmons and Marlon Brando having the knot tied by Regis Toomey. (Continued from page 1) branch manager and district manager for various Midwestern areas. In 1941, he became Western division sales manager, and later, assistant general sales manager. He was named world-wide sales chief a year ago. Setup Unchanged Under the Pathe-Van Beuren set- up, production and other activities previously conducted by RKO-Pathe will continue as a separate depart- ment of RKO Radio under the super- vision of Jay Bonafield, formerly ex- ecutive vice-president, and of his as- sistant, J. Douglas Travers. Pioneers' Dinner (Continued from page 1) of National Screen Service, as "Pio- neer of the Year." The celebrities are: Dane Clark, Alan Dale, John Daly, Nina Foch, Rita Gam, the Goldwyn Girls, Benny Goodman, Dennis James, Kitty Kal- len, Stubby Kaye, Rosemary Kuhl- man, Jack Palance, Betsy Palmer, Jack Russell and Dolores Wilson. Music will be furnished by Al Rickey and his orchestra. The entire show was written and will be staged by Morton Sunshine. Jack Cohn, vice- president of Columbia Pictures, is president of the Pioneers. Concessions Forum ( Continued from page 1 ) largely concerned with ways for se- curing fair film rentals so that ex- hibitors may salvage something from their box-office receipts, since many exhibitors complain that if it were not for concessions they could not keep their doors open. Bert Nathan, president of IP A, will act as moderator, with Lee Koken, director of concessions for RKO The- atres, as co-moderator. Bryna, Jonathan to Co-Produce for UA Kirk Douglas' Bryna Productions and the newly established firm of Jonathan Productions, Ltd., have ac- quired screen rights to Robert Alan Aurthur's original television play, "Shadow of the Champ." These two organizations will co-produce the pic- ture for United Artists release. Douglas will star in the role of "the champ." David Susskind, who is as- sociated with Aurthur and Alfred Levy in Jonathan Productions, will produce. Form Herald Co. of TJK The name of die Regency Pictures Co., of London, has been changed to Herald Pictures Co., it was an- nounced here yesterday by Edward Dryhurst, production head. The ex- ecutive directors of Herald Pictures include Col. J. R. L. Roberts and Lionel Tomlinson, with the dowager Marchioness Townshend as chairman, he added. Dryhurst, in New York on a number of TV projects, will leave today for Montreal. Wednesday, November 2, 1955 Motion Picture Daily 5 Television — Radio -with Pinky Herman Canada Meet Bill Cullen MAX LIEBMAN'S third spectacular for NBC will be a TVersion of the Rodgers & Hart musical comedy, "Dearest Enemy," which was originally introduced on Broadway in 1925. The 9:00-10:30 P.M. program will be seen Saturday, Nov. 26, and will co-star Anne Jeffreys and Robert Sterling and was adapted for TV by William Friedberg and Neil Simon from the original book by Herbert Fields. . . . The unusual 30-minute documentary film, "The World Nature Forgot," adventure in science produced by Monsanto Chemicals may get the "Omnibus" treatment. Required two years to make. . . . Featuring Tex Antoine's humorous narration and caricatures, eight TV spots (four one-minute and four two-minutes) for Bufferin, were shot in one day at Empire Broadcasting studios under the direction of Dave Lion. Films were en route to stations seven days later. ft ft ft Utilizing a mobile unit with Ray Owen, his Roving Reporter, a new Monday thru Saturday radio series, "New York Pulse with Bill Cullen," will WRCAreen about town starting Monday (6:30- 9:30 ayem) with Diaper Lewis, executive producer, Bob Warner and Lawrence Untermeyer, associate producers, and Bud Ford, directing. Initial stanza will feature as Cullen's guests, Mayor Robert Wag- ner and Margaret Truman. . . . The Nov. 5 issue of "The Saturday Evening Post" will feature the first of eight instalments, "This Is My Story," as told to Pete Martin by Arthur Godfrey. . . . Associated Artists Prod, already has contracts from 80 TV stations for its million dollar feature-length produc- tion, "A Christmas Carol," starring Alastair Sims as "Scrooge." Film was originally distributed theat- rically in 1951 and last vear was released for TV. ft ft ft Myra Waldo, famous author of cook books and other gourmetian data, who collaborated with Gertrude Berg on a new tome, "The Molly Goldberg Cookbook" (Doubleday & Co. $3.95), has invited us to a cocktail party in honor of the multi- talented Molly, Thursday, Nov. 10. We've seen Molly countless times in her kitchen but this is our first chance to partake of her culinary artistry. Mamaliga Pie (page 105), Tante Elka's Fish (page 55), Potato Pirogen (page 188), Cheese Knishes (page 185), Kasha Kreplach (page 183). No, thank you, after these dishes, who can want dessert. . . . Maestro Paul Taubman, whose organ music is heard daily on "Winky Dink & You" and "Perry Mason," and Mine Host nightly at the swank Pent- house, has penned a new ballad, "29 Words of Love," a complete 32-bar song which tells a love story in just 29 words. Sounds like a natural for a TV theme. ft ft ft Wynn Nathan, MCA-TVeep, and his sales and promotion staffs rate a low bow for a most informative 15-page booklet, "Moving into High Gear," which besides presenting some of their successful telefilm series, offers clear, concise and basic truths on the success of Television's impact on the daily life of John Q. America. . . . Tin Pan Alleyites Sammy Cahn and Jimmy Van Heusen are the tunestars responsible for the title song, "The Tender Trap," themed and featured in the MGMusi- cal of the same name which co-stars Frank Sinatra and Debbie Rey- nolds and opens next week at Radio City Music Hall. ft ft ft It's ironic, at least to us. In the hectic scramble by networks for new talent, they ignore almost completely capable and experienced artists or performers. For instance on CBS-TV the "U S Steel Hour" features the very listenable music composed and conducted by Harold Levey, who, for many years prior to his radio and TV career, enriched the Warner Bros, filmusicals with original scores. Then there is Eddie Dowling, who certainly from his vast stage and radio experience has much to offer to TV as producer, artist, director, etc. It's a fine thing to seek and encourage new talent but in the process "old" talent mustn't be overlooked. (Continued from page 1) King Edward Hotel, with Morris Stein presiding. Pressure was revived by exhibitor groups for concessions by distributing companies in view of the tightened economy for small theatre owners be- cause of higher costs in the face of increased competition. They sought lower rental terms and asked for a top-level conference with die film ex- changes. There was also further considera- tion for a public relations office on a cooperative basis for the whole in- dustry but it was brought out that non-circuit exhibitors had shown apathy to this project, estimated to cost $50,000. Taylor Presides Tonight the film men and their ladies, numbering 700, attended the brilliant awards banquet of the Can- adian Picture Pioneers in the Royal York Hotel, when Louis Rosenfeld, veteran head of Columbia Pictures of Canada, was acclaimed "Pioneer of the Year," with honors being be- stowed on Hye Bossin for his re- search and historical work and on the National Film Board for its picture, "The Stratford Adventure." Nat A. Taylor, president of the Canadian Picture Pioneers, was the master of ceremonies. Walter Herbert of Ottawa also officiated in the pres- entations. Telemeter to Show 'Marquee' System In NY, Wash., LA Demonstrations of International Telemeter's "marquee" system of tele- casting will be held in New York, Washington and Los Angeles some- time before the end of the year, it was disclosed here yesterday by Paul MacNamara, the company's advertis- ing and publicity head. In Washington, members of the Federal Communications Commission definitely will be invited to attend, MacNamara added. Internationa] Telemeter, which is partially-owned by Paramount Pictures, unveiled its "marquee" system when it filed its petition to the Federal Communica- tions Commission last June. The "marquee system" allows the simul- taneous telecasting over the same channel of a program and an an- nouncement of what can be seen, thus eliminating the need for toll TV scrambling. First Showing in Washington MacNamara said the equipment for the demonstration will be mounted on vans and moved from city to city, with Washington slated for the first demonstration, with date to be announced. Meanwhile, Telemeter is engaged in the manufacture of a number of "memory machines," called Mnetrome. Three, already are in operation, MacNamara added. WILLIAMS Puts the Indelible Mark of Greatness on F in the dramatic masterpiece by the author of "A Streetcar Named Desire" who is twice-winner of the Pulitzer Prize . . 6 Motion Picture Daily Wednesday, November 2, 1955 Feldman Is Heard for 'IP at 16mm. Trial (Continued from page 1) hire pictures to television is "watchful waiting." and said that selling feature product to television would be "harm- ful to our business." Questioned by Mitchell Under questioning by defense counsel Homer L Mitchell, Feldman cited specific pictures in several cate- gories to support the opinions stated. In support of his statement that "I do not think pictures can be re- issued successfully after they have been televised," he cited the instance of a short subject, "Time Out of War," which his company bought after it had won an Academy Award and had tried to exhibit in art thea- tres. So many patrons protested they had seen it free on television and wouldn't pay to see it again, he said, that the company finally withdrew it. In consequence he added, "we have two hundred prints on hand, and don't know what to do with them." Cites 'Magnificent Obsession' In support of his statement that it is impossible to tell at a given time which old pictures in the com- pany vault may turn out to have reissue value, he cited "Magnificent Obsession," first made in 1934 with "only fair box office success," and then redistributed by Realart after Universal had disposed of a large block of features to that concern. He said the company officials were di- vided last year in their opinion, as to whether the property should be remade or not, due that circumstance, but the re-make has made more than 85,500,000 in United States and Canada so far, with more dates to go. Had the original picture been sold to television, Feldman estimated, it could not have brought more than $50,000 to $60,000. In further illustration of this point, the witness said the company had reissued "City Across the River" after M-G-M's "Blackboard Jungle" proved a sensational success, and is getting a big return on it. He explained that a reissue which brings in $500,000 actually adds more to company earn- ings than can be counted on from a new picture produced for $1,500,000. Feldman said between 5,000 and 6,000 theatres have closed due to television, and reckoned that "several thousand more" would have to close if feature pictures were released to television generally. In Hands of United World Questioned directly as to his com- pany's policy toward releasing 16mm. prints of feature product, Feldman said this matter is handled entirely by a Universal subsidiary, United World, and that he hears it only when and if some exhibitor complains to a Universal exchange manager that some 16mm. outlet is competing un- fairly with his theatre, and in that instance, he said, if investigation bears out the report, he asks that service to that 16mm. outlet be stopped. Feldman testified neither he nor any Universal official to his knowl- edge has ever collaborated or con- spired with any other company or any exhibitor organization as to policy either to the 16mm. field or for re- leasing films to television. Desmond Cross-Examined Earlier in the day John Daniel Des- mond, sales manager of United World since 1950, and with that organiza- tion since 1946, had outlined United World policy and operations in great detail. Under cross-examination he maintained that the only contact with the parent Universal executives is had when some 16mm. outlet is, or be- comes, commercially competitive with a 35mm. theatre in such way as to impair Universal's revenues from that theatre. Final arguments in the case will begin next Tuesday, probably con- suming two days, after which Federal Judge Leon Yankwich will take the case under consideration. Flatow to Call Green At the conclusion of today's session government attorney Samuel Flatow informed the court he has issued a subpoena for Charles H. Green, be- lieved to be in New York, and in- tends to present him on Thursday morning as a rebuttal witness. The court indicated that the Green testi- mony will be heard, but that the calendar, which calls for final argu- ments in the case to begin on Tues- day and end by Thursday, remains in effect. Director, Stars Aid Selling of 'Alone' Climaxing an extensive personal appearance tour, Ray Milland, Mary Murphy and Ward Bond this week concluded a seven-city trek through Texas and Louisiana in conjunction with the Southern premieres of Re- public's "A Man Alone," starring the triumvirate and marking Milland's first directorial effort. Mrs. Katherine Young MEMPHIS, Nov. l.-Mrs. Kathe- rine Shephard Young, 63, wife of Tom Young, 20th-Fox Memphis branch manager, died here last night at Baptist Hospital. The Youngs had been married 37 years. Newest, quietest, most luxurious long-range airliners in the world . . . TWA's SUPER- CONSTEUATiONS MOM-STOP COAST TO COAST k Luxurious "Starlight Lounge" * Richly decorated cabins -k Gourmet meals •k Complete beverage service Here's a combination of unmatched luxury and outstanding speed never before possible— TWA's Super-G Constellation! This great new luxury service is yours non-stop between New York and Los Angeles or San Francisco, and between many other key cities in the U.S. See your TWA travel agent or call TWA, Trans World Airlines. Fly the finest TRANS WORLD AIRLINES tJ M- a EVftOPC ■ AftrtCA AMI/1 National Pre-Selling t4/->UYS AND DOLLS" is the re- cipient of a brilliantly photo- graphed pictorial story in full color appearing in the issue of "Collier's" now on the newstands. The story opens with a full page photo made with a "Collier's" color camera of Larri Thomas, the new Goldwyn Girl, singing "Take Back Your Mink." There is also a two-page spread made very attractive by photos taken during the filming of "Guys and Dolls" and on a tour with the Gold- wyn Girls. • An interest-compelling page ad on "The Desperate Hours" appears in the November issue of "Seventeen." • Ann Higginbotham, editor of "Photoplay," says, "The most impor- tant portion of the COMPO poll is the impetus it will give Hollywood to develop new talent." Her state- ment appears on the editorial page of the November issue. She advises "Photoplay" readers to vote at their local theatres from Nov. 7 through Nov. 17. "The African Lion," "My Sister Eileen" and "It's Always Fair Weather" are recommended to the readers of "Redbook" in the Novem- ber issue. c "The Idols of Italy" is the title Jack Hamilton gave to his seven-page section which appears in the Nov. 15 issue of "Look." It is made up of production set photos and personality sketches of the top motion picture actresses of Italy. Many of these photos are from American-made pic- tures such as: "The Rose Tattoo," "Trapeze," "The Indian Fighter," "Helen of Troy" and "War and Peace." • Warner's has taken advantage of Liberace's television audiences by placing a full page ad fur the produc- tion "Sincerely Yours" in the Decem- ber issue of "TV Radio Mirror." The Liberace picture opens at the New York Paramount today. • "Guys and Dolls" is advertised on the table of contents page of "Mc- Call's" November issue. • "The View From Pompey's Head" has received considerable attention in the national magazines and other media. A condensation of the novel, on which the picture was based, has appeared in the "Woman's Home Companion" and pictorial and text stories will appear in "American Weekly," "Charm" and "Real" maga- zines. Richard Egan and Dana Wynter, the stars of "Pompey," will be inter- viewed on TV and Radio stations in key cities. In addition, this picture has received prominent mention on the 20th Century-Fox Hour sponsored by G. E. over the CBS-TV network. WALTER HAAS MOTION PICTURE DAILY ii ; VOL. 78. NO. 87 NEW YORK, U.S.A., THURSDAY, NOVEMBER 3, 1955 TEN CENTS cad Synthetic Entry Interest High InNewDuPont Cronar Film Sizable Economies for Trade Claimed by Co. Trade interest in DuPont's new Cronar film, utilizing a radically dif- ferent synthetic photographic base, was high yesterday, following the disclosure that E. I. du Pont de iNemours & Co. plans to put the new ifilm on the commercial 35mm. market iearly in 1956. Cronar, the trade name of the film, is two-thirds as thick as the present cellulose triacetate base film, and is i claimed to be much tougher and ^durable. Its "great economic value cto the motion picture industry" was (Continued on page 6) Say 2 Major Studios Will Try Cronar Film For B&W Feature By WILLIAM R. WEAVER HOLLYWOOD, Nov. 2. - Two major studios will use the new Cronar film of E. I. du Pont de Nemours & Co. for a single print of a black-and- white feature, Motion Picture Daily learned today. The action of the studios will be taken as a means of testing the new film under all vari- eties of actual theatrical exhibition experience. The making of the test was decided (Continued on page 6) Times Square Set for 'Dolls' Bow Tonight Climaxing months of concerted 1 activity on the part of Samuel Gold- wyn and his associates and Loew's and M-G-M home office executives, "Guys and Dolls" will have its world premiere at the Capitol Theatre here tonight, the total receipts going to the Will Rogers Memorial Fund and Tuberculosis Research Laboratories at Saranac Lake, N. Y. It was esti- mated that the hospital will benefit by approximately $35,000 as a result (Continued on page 6) SCTOA Will Have Men at Allied Meet The Southern California Theatre Owners Association will be repre- sented at the Allied States Associa- tion convention in Chicago next week as "observers." Harry C. Ar- thur, SCTOA president, said here yesterday that he did not know who the representatives would be, but that invitations had been issued by Allied to individual members. Eastman House Lists Film Pioneer Victors Special to THE DAILY ROCHESTER, N. Y., Nov. 2. - George Eastman House today an- nounced the winners in the balloting to pick the five players, directors and cameramen, still living, who made significant contributions to the motion picture through the decade of 1915- 1925. The selections are, actresses: Mary Pickford, Lillian Gish, Mae Marsh, Gloria Swanson and Norma Tal- (Continued on page 6) Reply to Critics Associations Defend TO A Arbitration OK Exhibitor Leaders Assert That Criticism Of Latest TradeDraftNot 'Well Founded ' Higher Quarterly Net Is Seen for A A Earnings of Allied Artists Picture Corp. for the first quarter of the fiscal year ended on Sept. 30 are reported to be 20 per cent higher than the $92,697 reported for the like period in 1954, according to the "Wall Street Journal." In defense of Theatre Owners of America's approval of the latest arbitra- tion draft, which had been described as being detrimental to exhibitors by Abram F. Myers, general counsel for Allied States Association, a joint state- ment by three leaders of theatre as- sociations yesterday asserted that the criticism was not "well founded." The statement does not mention Myers or Allied except indirectly and was issued by Max A. Cohen, rep- resenting Independent Theatre Own- ers Associations; Mitchell Wolfson, TO A; and Leo Brecher, Metropolitan Motion Picture Theatres Association, with Herman Levy, TOA general counsel. Replying to the charges, the state- ment declared that the plan does not make a "deliberate attempt to legalize the pre-releasing practice," but, for ( Continued on page 2 ) Seek 5,000 Bookings For Korda 'Husband' Following TV Debut A minimum of 5,000 theatrical bookings will be sought for Sir Alex- ander Korda's "The Constant Hus- band" following the British film's American premiere over the National Broadcasting Company's television network on Sunday evening, accord- ing to Morris Helprin, president of London Films Productions, Inc. Helprin stated here yesterday that negotiations are currently taking place here whereby a "major distributor" would attempt to secure theatrical playdates for the picture. He said that he "hopes that a minimum of 5,000 playdates in theatres could be secured despite the film's debut on TV." Theatremen here reported that the ( Continued on page 6 ) In Chicago Saturday and Sunday Wide Range of Subjects Listed on Agenda of Allied 5 Board Meeting From THE DAILY Bureau WASHINGTON, Nov. 2.— A wide range of topics will be covered by the board of directors of Allied States Association at its pre-convention sessions in Chicago on Saturday and Sunday, according to the tentative agenda released here today by Abram F. — and a I Myers, board chairman counsel. Highlight subjects include films and film prices, arbitration, circuit expansion, membership in the global organization recently launched in Rome, support of the Council of Mo- tion Picture Organizations, another admission tax repeal campaign, sub- scription television, individual mem- berships for exhibitors in areas where there is no Allied unit and plans for the drive-in convention in Cleveland in February. The agenda reveals that Hal Makelim will make a report on the progress of his production program under the so-called "Makelim Plan." The board also is expected to take (Continued on page 6) TOA to Undertake New Military Run Survey in Field Another survey of clearances and runs of theatres at U. S. military in- stallations will be undertaken by re- gional Theatre Owners of America units, it was learned here yesterday. The findings of the survey, which also deal with factors other than (Continued on page 2) Begin Work on New Global Permit Plan The first in a series of meetings of foreign managers to devise a global formula for the division of permits was held here yesterday at Motion Picture Export Association headquar- ters. No statement was issued at the conclusion of the meeting other than similar sessions will be held on the problem. The expanded committee of film company representatives will re- port on progress made, if any, to the meeting of company presidents, slated for Tuesday. Motion Picture Daily Thursday, November 3, 1955 PERSONAL MENTION ROGER H. LEWIS. United Artists advertising manager, will leave New York tomorrow by plane for Europe. • Jutrus P. Winter, manager in France of the Westrex Company, France-Belgium, has returned to Paris from New York. • Ralph Wheelwright, assistant to How ard Strickling at the M-G-M studio, has arrived in New York from the Coast. • Nat Levy, RKO Radio Eastern- Southern div ision sales manager, will return to New York tomorrow from Philadelphia. Leox Roth, United Artists West Coast publicity coordinator, will re- turn to the Coast today from New York. Herbert A. Greenblatt, RKO Radio domestic sales manager, re- turned to New York yesterday from Toronto. • Russell Holman, head of the Paramount home office production staff, will return to New York today from the Coast. • Malcolm Brown, art director at the M-G-M studio, arrived here yes- terdav from Hollywood. • Louis Phillips, Paramount vice- president, is scheduled to return to New York today from Hollywood. TOA to Undertake (Continued from page 1) clearances, will be submitted to the mid-winter meeting of the TOA board, it was stated. A TOA official, when asked whether there would be resumption of meetings with Department of De- fense executives, replied that such a step would depend on the findings of the survey and the decision taken by the TOA board. He said the new survey was necessitated by changing conditions which may have occurred near U. S. military bases. Arbitration Seymour Re-joins NSS Cy Seymour, industry veteran in sales and exhibition, and formerly with National Screen Service, has rejoined the NSS family, it is an- nounced by Burton E. Robbins, vice- president in charge of sales. Seymour will handle sales of special purpose and announcement trailers to exhibi- tors in the Greater Metropolitan area. (Continued from page 1) the first time, a "restriction is placed on the number of pre-release pictures any distributor may have in one year." The statement continues: "There is now (before the adop- tion of the proposed system) no legal limitation on the number of pre-re- lease pictures each distributor may have in total disregard of all cus- tomary and established patterns of clearance. Therefore, restricting each company to not more than two such pictures a year is a positive gain in favor of exhibition. 'Pertinent Language' Quoted "The pertinent language of the plan is: " 'Two pictures designated during each 12 months following the effec- tive date of this agreement by each distributor party hereto as of unusual character shall be excluded from the provisions of this agreement. Such pictures in nowise shall be subject to arbitraiton until such time as the same are announced by such distribu- tor for general distribution. There- after the provisions of this agreement shall be applicable in respect of mat- ters occurring in the course of such general distribution of the said pic- tures.' "This language neither condones nor authorizes the distribution of pre- release pictures— it simply sets a limit where no legal limit now exists. Question Posed Twice Before "In 1952 (when Allied took part in the arbitration negotiations), and, again, in 1954 (when Allied, through its own choice, did not take part in the negotiations), the important ques- tion facing the exhibitor representa- tives was, very simply, this: 'Since exhibitors can not by law stop pre- release pictures, should they not accept the opportunity to restrict the number of them?' "If, at some future time, the De- partment of Justice should establish the illegality of the practice of pre- releases this would, of course, super- sede the provisions of the proposed arbitration system. But, meanwhile, exhibitors will have had the benefits of a restriction on distributors con- tained in this plan. 'Not a Cure-AH' "The proposed system of arbitration is not a cure-all. But we are cog- nizant of the fact that it has many points of advantage for exhibitors, especially in the fields of clearance, runs, competitive bidding, and con- tract violations. The plan clearly de- fines old and new rights, and affords remedies for the violation of those rights. As an illustration, it provides, for the first time, a set of 'rules of the game' for competitive bidding, aimed at eliminating under-the- counter shenanigans. "Under the plan, no exhibitor is obliged to go to arbitration. The Soviet Editors to Visit Three Studios Today From THE DAILY Bureau HOLLYWOOD, Nov. 2.-Pursuant to a request of the State Department to Eric Johnston, president of the Motion Picture Association of Amer- ica, and arranged through the Asso- ciation of Motion Picture Producers, seven Soviet Russian editors now touring the United States, tomorrow will visit the studios of M-G-M, Uni- versal and 20th Century-Fox. Industry Speakers To Tour for 'Dove' A group of 11 prominent industry figures, including Arthur De Bra, community relations director of the Motion Picture Association of Amer- ica, will visit 60 key cities Nov. 14-18 to address special theatre previews of 20th Century-Fox's "Good Morn- ing, Miss Dove," in CinemaScope. The advance screenings, arranged in cooperation with the Federation of Motion Picture Councils and Better Films Committees, will be attended by approximately 100,000 educational leaders, including school officials, teachers and parent-teacher groups. Also present will be religious and lay church figures, officers and members of the General Federation of Wo- men's Clubs and representatives of the press, TV and radio. The 60-city showings are keyed to the mobilization of full-scale pro- grams of community support for the Thanksgiving holiday attraction. Crescent Closes Two NASHVILLE, Tenn., Nov. 2.- Crescent Amusement Co. has an- nounced the closing of the Woodland Theatre and the Capitol here. Insuf- ficient patronage to justify necessary repairs and modernization of build- ings and equipment was given as the reason for the closings. Crescent owns both buildings and they may be re- opened later, according to officials. plan does not impair or interfere with his right to resort to litigation. Distributors may not bring any pro- ceedings under the proposed system. It is for exhibitors only, and only if they wish to use it. The plan pro- vides that it be in existence for one year. If it does not work well, or if it works to the detriment of ex- hibition, then, at the end of the year, it may be corrected, changed, or, if exhibitors wish, they will be privi- leged to abandon it. "Not enough attention has been paid to the conciliation provisions of the proposed system. Under our plan, exhibitors are provided a means of seeking relief for all grievances, large and small, independent of the arbitra- tion machinery." Ticket-Sale Forums At Exhibitor Meets Urged by Simons Exhibitor organizations should try to help their members by conducting at their conventions and regional meetings a class in promotion, with specific examples on how to attract more ticket buyers, according to Mike Simons, M-G-M director of cus- tomer relations. Simons, who conducted the M-G-M Ticket Selling Workshop across the nation for theatremen, stated here yesterday that generalizations are not needed in theatre advertising or pub- licity nor advice from the distributors, but "theatre men should discuss by themselves methods and new ideas of attracting more patrons to the mo- tion picture theatre." Theatremen from one part of the nation should discuss and tell exhibi- tors from other territories their ideas on how to sell films to the public, Simons said, pointing out that this could be a reciprocal agreement and could be worked out among theatre circuits along these lines. He said that a proper place to present these new showmanship ideas would be at circuit meetings. 30th Birthday for M-G-M 'Distributor' The M-G-M "Distributor," the film company's house organ, is mark- ing its 30th anniversary with the edi- tion which is now being circulated among company personnel. The Oct. 29 edition of the M-G-M magazine was prepared by Mike Si- mons, director of customer relations, and George Rosaler, assistant editor. c h ah ge_fro^Jh Order Your SPECIAL I TRAILERS BH3 mif24 famous for ^|dependABILITY FILMACK 13J7 S; WABASH, CHICAGO »630 NINTH AVE..NEW YORK Only 1 Days UNTIL THE Motion Picture Pioneers DINNER MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145; Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington. J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address; "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily. Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. Thursday, November 3, 1955 Motion Picture Daily 3 PEOPLE Alfred Starr, Bijou Enterprises and former TOA president, has been elected treasurer of Life Insurance Company of Tennessee, recently or- ganized and of which he is one of the incorporators. n Meyer Fine, president of Associated Theatres Circuit, Cleveland, is home from a two-week hospitalization for foot surgery. Milton M. Raison, veteran screen and video writer, has been signed to serve in the capacity of story con- sultant on Don Fedderson's CBS-TV film series, "The Millionaire." Ferd Manning, lighting and pro- duction expert, will head a practical course in the problems of TV produc- tion for the Professional Training Program of the American Theatre Wing. Irving Asher Heads 20th-Fox TV Films HOLLYWOOD, Nov. 2. - Veteran film producer and production execu- tive Irving Asher has been named general manager in charge of all tele- vision production at 20th Century- Fox's subsidiary, TCF Productions, it was announced by executive produc- tion manager Sid Rogell. Asher's appointment is designed to lessen the work of Rogell, who has been dividing his time for the last few mojiths between the TV produc- tion organization and 20th-Fox's thea- trical production studios. Rogell will continue, however, to supervise the over-all TV operation. MMPTA Schedules Awards Timetable [A timetable, running from Nov. 2 through Nov. 27, has been distributed I | to the 600 motion picture theatres in the metropolitan district scheduling ■ i the use of Audience Awards acces- sories and other promotional material, according to D. John Phillips, execu- tive director of the Metropolitan Mo- tion Picture Theatres Association. The schedule includes the display of 40 x 60 color posters, advance trailers, banner accessories, ushers, lapel badges, valances and streamers, advertising mats and drop-in slugs, and ballots and tallying sheets. Todd Sells Out Substantially all of Michael Todd's holdings in Magna Theatre Corp. which is releasing "Oklahoma!", in- volving 268,000 shares, have been sold to members of Magna Theatre and United Artists Theatre Circuit management. Todd resigned from Magna and Todd-AO Corp. boards. $1,000,000 a Mile Skiatron Claims Toll-TV By Wire Costs Excessive Estimates from public utilities companies that it would cost $1,000,000 a mile to install the underground cables and equipment necessary to wire New York— or any other metropolitan area— for closed-circuit television to homes were cited here last night by Skia- tron spokesmen to show why toll tele- vision transmitted by wire instead of over the air is "economically unfeasi- ble." In New York City alone there are more than 3,500 miles of streets using underground conduits, it was said. The argument was introduced by Skiatron to meet the claims of a Philadelphia electronics company, the Jerrold Corp., that it is cheaper to pipe toll television into the nation's homes by wire. Skiatron has asked the Federal Communications Com- mission to approve for commercial service its system of toll television, known as Subscriber- Vision, which transmits by orthodox over-the-air broadcasting. 800 Engineers Attend Speakers from both companies par- ticipated in a symposium on toll tele- vision attended by more than 800 electrical and radio engineers at the Engineering Auditorium in a joint meeting of the Institute of Radio Engineers and the American Elec- trical Engineers Institute. William J. Shanahan, chief engi- neer for Skiatron Electronics & Tele- vision Corp., said figures given to the press by the Jerrold company, accord- ing to which Manhattan could be wired for closed-circuit television to homes for as little as $100 a city block, "are ridiculous." Estimates from the public utilities which oper- ate New York's underground con- duits, he said, were that it would cost upwards of $50,000 per block and $1,000,000 a mile. He added that the utility com- panies had informed Skiatron there was no room in existing conduits in this city to add the specially-sheathed lines and amplifiers that television by wire would require. Even in smaller communities where there are overhead lines, Shanahan said, it is four to eight times more expensive to install and maintain the Jerrold wire system than Skiatron which uses over-the-air broadcasting. Skiatron's Subscriber - Vision system utilizes scrambled telecasting which is unscrambled by a compact decoder box attached to the home viewing set, he explained. Dr. J. H. Laub, Skiatron director of research, called the Jerrold pro- posals a return to the horse-and- buggy era. He said that toll televi- sion as proposed by Jerrold, which does not require FCC approval since it does not use the airwaves, would obviously be in operation today if it were at all feasible. Answers 'Unscrambling' Claim Replying to the Jerrold claim that its engineers could easily break Skia- tron's code and enable TV viewers to bootleg pay-as-you-see programs without charge, Shanahan used tech- nical diagrams to demonstrate that such assertions are "false and mis- leading." He showed that such code breaking is possible only by using complicated electronic equipment comparable to the IBM "Magic Brain" computer and then illegally counterfeiting the specially devised printed-circuit electronic decoding card jointly developed by Skiatron and IBM for Subscriber-Vision. Exhibitors Give Aid To 'Villa' Pressbook Eleven exhibitors from eight states and Canada have received $10 for contributing low-cost or no-cost ex- ploitation ideas to the pressbook for Edmund Grainger's "The Treasure of Pancho Villa." The RKO pressbook contains photos of each of the show- men in the "do-it-yourself" section, which is edited by Phil Gersdorf. The exhibitors whose promotion ideas have earned them $10 are: Lynn Krueger, Majestic Theatre, San Antonio; Ed Force, RKO Brandeis Theatre, Omaha; Charlotte Steuver, Rialto Theatre, Denver; Tiff Cook, Famous Players Corp., Toronto; Sol L. Sorkin, ' RKO Keith's Theatre, Syracuse; Bill Beck, Five Points The- atre, Jacksonville; Howard Pettengill. Florida State Theatres, Miami; Ed Linder, Gopher Theatre, Minneapolis; Conrad Brady, Interstate Theatres, Houston; C. L. McFarling, RKO Orpheum Theatre, Sioux City, and AA Nears 'Summit' Of Its Investments; Money in 40 Films The investment of $25,000,000 in motion picture production during an 18-month period, as disclosed by Al- lied Artists president Steve Broidy last year, will reach its "summit" when the film company will have co- produced over 40 films by the end of the fiscal year, next July, it was reported yesterday. Broidy reported here in 1954, at the conclusion of a 14-city tour, that Allied Artists would invest $25,000,- 000 in production to meet the de- mands of exhibition. Story Properties Listed Harold Mirisch, AA vice-president, revealed that within the past few days the company has acquired "Reckless, Pride of the Marines," and "The Lark" for production. Other recent story acquisitions by Allied Artists include "Underworld, USA" and "Mother, Sir," which will go before the cameras within the next few weeks. RCA to Show New Equipment in Chi. CAMDEN, N. J., Nov. 2. - New BCA equipment for drive-in theatres will feature the display of the Radio Corp. of America at the annual show and convention of the Theatre Equip- ment Supply Manufacturers Associa- tion next week in Chicago, it was announced by M. J. Yahr, manager of theatre and sound products of RCA theatre and industrial equip- ment department. RCA products to be shown for the first time include an automatic ad- mission control system for outdoor houses, in-car heaters, and a wide range of RCA drive-in Showmanship Equipment, including screen and moonlight towers, attraction boards, and signs and lights for theatre traf- fic control, patron convenience, and theatre beautification. Oscar Nyberg, Fox Theatre, Portland, Ore. Hail Liberace Here; Boston Visit Today Liberace will arrive in Boston to- day as a feature of his personal ap- pearance tour in behalf of the open- ings of his first starring picture, War- ner Brothers' "Sincerely Yours," which will begin its engagement at the Metropolitan Theatre there to- morrow. The star's appearance in Boston follows by a day the tremendous welcome given him at the Paramount Theatre here yesterday, when crowds started gathering at 7 A.M., two hours before his appearance to herald the opening of the picture. Goldwyn, Jr., Will Tour for His Film Samuel Goldwyn, Jr., will launch a cross-country tour on Monday to make personal appearances and con- fer with exhibitors in connection with regional openings of his first motion picture production, "Man With the Gun," a United Artists release star- ring Robert Mitchum and Jan Ster- ling. Initial stops on the producer's junket, which will feature TV-radio appearances and news interviews, in- clude Cleveland, Washington, Boston and Chicago. Can. Film Exports Declined During 1955 OTTAWA, Nov. 2.-Canadian film shipments to foreign markets dropped to $2,551,000 in the first eight- months period of 1955 in contrast to $2,639,000 in the corresponding pe- riod of 1954, the Canadian Govern- ment reports. Film exports in August dropped to only $89,000 from $244,000 in Tulv, $397,000 in June and $334,000 in August last year. GREAT PICTURE! Sensational openings at the Astor, N. Y. and 100 other engagements ■ nation-wide! Doubling normal business and holdovers pouring in already! 6 Motion Picture Daily Thursday, November 3, 195 'Sweepstakes' Plan Offered for Awards In COMPO Bulletin Interest High in Cronar Film Studio Test In a bulletin sent yesterday to Audience Awards exehange commit- tees, COMPO reported on a sweep- stakes idea being used in Los An- geles to stimulate public interest in the Audience Awards. Participants in the sweepstakes have to name in advance the five nominees that get the most votes, nationally, in each of the five cate- gories on the public ballot. This makes a total of 25 nominees that must be named, but they need not necessarily be named in the order in w hich they finish. Twenty-five points is scored for each winning name, so that a perfect score is 1,000. A per- son with 20 correct estimates would score 800, and so on. Two Methods of Handling There are two ways in which the sweepstakes can be handled, accord- ing to COMPO. The first is for a newspaper to reproduce the ballot, with spaces beneath each column so that the contestant may write in the names of the five pictures or per- sonalities that he predicts will finish among the first five, and also with space for the participant's name and address. Prizes can be worked out between the theatre and the news- paper. In Los Angeles the top prize will be a season's pass for two persons, with passes for shorter periods for entrants who get lower scores. In San Francisco, a similar contest of- fers a Pontiac car as the grand prize. "We urge the exhibitor and news- paper," the bulletin says, "to shoot high in promoting a grand prize as obviously the bigger the prize the more entrants there will be." Entrants should be instructed to mail their estimates to the newspaper and the sweepstakes should end with tin- close of the voting on Nov. 27. Winners to Be Announced Names of trie top five will be an- nounced at the press dinner planned for Hollywood early in December. Tin- other way for conducting the sweepstakes in the event there is no newspaper tie-up, though it could be used in either case, is for the ex- hibitor to reprint the ballot with spaces for the entrant's name and his predictions of the top five in each category. These sweepstakes forms should be distributed in office build- ings arid various other places where groups congregate. Seek 5,000 Bookings (Continued from page 1) large number of top British films which are now appearing on tele- vision have not affected box office receipts. One circuit manager said that the public has already seen many of these British pictures in theatres and even if these films do "capture choice telecasting time, motion pic- ture entertainment in theatres is more appealing." ( Continued claimed in a paper presented by Dr. Deane R. White, of DuPont, at the Society of Motion Picture and Tele- vision Engineers convention at Lake Placid, N. Y., last month. "Thirty-five per cent more footage of Cronar film can be rolled on a reel, thus reducing the number of reels and containers needed, the cost of shipping film, and the amount of storage space," Dr. White stated. The economies claimed by Dr. White could result in sizable economies for the three branches of the industry, production, distribution and exhibi- tion. Full Scale Production Slated A spokesman for DuPont said yes- terday that full-scale production of Cronar is scheduled for the DuPont plant in Parlin, N. J. He said initial production will be devoted to serving the graphic arts at the beginning of the year and, soon thereafter, if the present time-table proves correct, commercial motion picture stock in the new process will be available. The price, he added, "will be a com- petitive one." A number of laboratories in the East, it was learned, have conducted tests for DuPont on Cronar. One laboratory official reported excellent results with 16mm. Cronar film. An- other laboratory official said that the advent of Cronar could create serious problems within the industry, flow- ing from the two different bases which would be in use, Cronar's polyester base and the present cellu- lose triacetate bases. He claimed it would be "fine" if Cronar would be adopted by the entire industry. Otherwise he saw problems in "match- ing," focusing and splicing. Sees Trade 'Excited' An official of the Society of Mo- tion Picture and Television Engineers, asked for comment, said "the trade is quite excited about the development." Tests with Cronar also have been from page 1 ) conducted by various studios and the Motion Picture Research Council on the Coast. For the past three years, it was stated by DuPont's Dr. White in his SMPTE paper, tests have been under way with satisfactory results. Dr. White's paper under the heading of "theatrical evaluation" told that with the cooperation of Paramount Pictures Corp., several reels of "Country Girl" were printed on poly- ester fine grain release positive film. These were interspliced with sections printed on triacetate to give 2,000 feet reels, half polyester and half triacetate, and were played in a num- ber of theatres, the paper went on. Projected 300 Times It continued: "Most of the reels were projected more than 300 times, while others varied from 25 to 200 projections. Except in one instance of equipment failure, there was not one case of film breakage on the Cronar base— not even in the leaders. No perforations broke out, and no repair splices had to be made on the polyester reels, although the leaders on the triacetate control reels had to be replaced at least twice before 300 runs had been accumulated. The cellulose triacetate sections of the reels averaged about seven splices per reel during 300 runs. "On the debit side, this evaluation did succeed in pointing up a tendency for the 4 mil. base (Cronar) to have focus difficulty in some projec- tors. Additional high intensity pro- jection studies are now in progress, and it is expected that additional evaluation tests in the near future will demonstrate freedom from focus troubles," the report continued. No Eastman Plans Yet In the meantime, Eastman Kodak Co., which has a license to manu- facture polyester photographic base and film under the du Pont patents, has no plans as yet for using the polyester base, according to Edward P. Curtis, vice-president of Eastman. Allied Board Meet ( Continued from page 1 ) action on the report of Allied's Emer- gency Defense Committee which will convene on Friday. As to arbitration, the question will be posed as to whether final action should be taken by the directors or turned over to the full convention for advice. It is apparent that the board will delve thoroughly into the "pro- pitiousncss" of launching another tax campaign now and the chances for the success of such a drive. The ap- plication of United Theatre Owners of Oklahoma for membership will be presented formally by Bernard J. McKenna, vice-president of UTOO, who will serve as director if the ap- plication is approved. Although the board sessions are expected to wind up on Sunday, there is a possibility that unfinished busi- ness will be carried over to Monday morning. The convention, itself, will officially start Monday afternoon. Times Square Ready {Continued from page 1) of the cooperation of more than 260 theatres in the Greater New York area which assisted in the sale of tickets priced at $5, $10 and a lim- ited number at $100. The turnout of personalities from all walks of life is expected to be the most outstanding of the year as hundreds of celebrities converge on the Capitol Theatre to attend the first public performance of "Guys and Dolls." The list of state and civic men of the day will be headed by Governor Averell Harriman who is coming in from Albany for the oc- casion. Mayor Robert Wagner will represent the City of New York. Among the screen celebrities will be Marlon Brando and Jean Simmons, two of the top stars in "Guys and Dolls," in addition to Stubby Kaye, who appears with them in the picture. Yesterday's New York "Times" carried a full-page Macy's ad saluting ( Continued from page 1 ) upon, it was said, following recenl tests by the Motion Picture Research Council— which were largely favor- able—in addition to evidences oi advantages reported in a paper read at the convention of the Society oi| Motion Picture and Television Engi- neers. Cronar will increase the earner. i load, permitting longer shooting with out re-loading the camera, which it considered important from a Holly- wood view point. On the other hand, Cronar resist- ance to splicing by the present meth- ods is an unsolved problem at this time, but is expected to be over- come shortly. Eastman Victors ( Continued from page 1 ) madge; actors: Charles Chaplin, Har- old Lloyd, Richard Barthelmess, Ron- ald Colman and Buster Keaton; di- rectors: Cecil B. De Mille, John Ford, Frank Borzage, Henry King and Mar- shall Nielan, and cameramen: Charles Rosher, Arthur Edeson, Lee Garmes, Hal Rossen and John Seitz. Awards will be in the form of "Georges," patterned on the "Oscar" idea, and will be presented during the Festival of Film Artists here on Nov. 19. Nominate Meinhardt To Head V.C. of N.Y. Ira Meinhardt has been nominated for the post of chief barker of Vari- ety Club of New York. The annual membership and elections meeting will be held Nov. 17 at the Sheraton- Astor Hotel here. Nominated, in addition to Mein- hardt, are: first assistant, Martin Levine; second assistant, Larry Mor- ris; property master, William H. Westphal; dough guy, Jack H. Hoff- berg. Nominated for canvasmen are: George W. Brandt, Harold J. Klein, Charles L. Okun, Harold Rinzler, Jack Rosenfeld, Morris Sanders, Cy Seymour, Spyros S. Skouras, Jr., Morton Sunshine, Saul Trapner, George Weldman, Al Finley, Martin Kornbluth, Charles Alicoate, Moe Fraum, Silas F. Seadler, Wilbur Snaper, Burt Robbins, Robert Shapiro, Syd Eiges and Carl Haverlin. 'Tarantula' Tomorrow "Tarantula," Universal-International film starring John Agar, Mara Cor- day and Leo G. Carroll, will have its world premiere at the Stanton Thea- tre in Philadelphia tomorrow with Agar making personal appearances. the Samuel Goldwyn production of "Guys and Dolls" and it was a take- off on that song, "Sam, You Made the Pants Too Long." Macy's impression of "Guys and Dolls" was: "Sam, You Made the Movie Too Short!" MOTION PICTURE DAILY VOL. 78. NO. 88 NEW YORK. U. S. A.. FRIDAY. NOVEMBER 4, 1955 TEN CENTS Ritchey Sees 100% Net Hike mi In AA Foreign 1956 Earnings Contemplates Release of i 40 Pictures by ISext July By LESTER DLNOFF The net earnings of Allied Artists International Corp., for the 12 month : period ending in November, 1956, is *i \ expected to a« 'total 85,200,- «.'O00, an in- crease of 100 per cent over U the company's ' ; [ net of 82,600,- , 000 at the end of the fiscal year last July .2, according to Norton V. Rit- chey, AA inter- national presi- dent. Ritchey, speaking at a conference in which (Continued on page 5) Norton Ritchey Fox Division Chiefs In Chi. Next Week J , A division managers' conference to a review general sales policy and set m merchandising plans on "The Rains 1 of Ranchipur" and "The Lieutenant Wore Skirts"— two major Cinema- J Scope productions being released December and January respectively— has been called by 20th Century-FoN for Tuesday in Chicago. YV. C. Gehring, executive assistant general sales manager, will represent (Continued on page 4) 6th Goldwyn Girl Picked; 'Guys' Bows Samuel Goldwyn, producer of "Guys and Dolls," which had its world premiere at the Capitol Theatre last night for the benefit of the Will Rogers Memorial Hospital at Saranac Lake, has chosen Phyllis Jeritza from more than 3,000 con- testants to be the sixth Goldwyn Girl. The contest was conducted by Macy's (Continued on page 4) Diplomatic Post for Johnston Reported Eric Johnston, president of the Mo- tion Picture Association of America, who is unable to attend tonight's an- nual dinner of the Motion Picture Pioneers here honoring Herman Rob- bins as Pioneer of the Year because of a diplomatic corps engagement in Washington, is reported to have been named for a high diplomatic post in Europe. It is not known whether, if this report is confirmed, Johnston will take a leave of absence or resign from the Association. He was on an ex- tended leave of absence in 1951 for a Truman Administration assignment as administrator of the Economic Stabilization Agency. 1956 Film Festival Calendar to Be Set At IFFP Meet in D.C. 16mm. Issues Are Clarified By WILLIAM R. WEAVER LOS ANGELES, Nov. 3.-With the Government prolonging the 16mm. trial half a day to fly Charles H. Green here as an llth-hour rebuttal witness, and then deciding not to put him on stand, Judge Leon Yank- wich, who has been hearing the case without a jury since Sept. 22, ad- journed court until Tuesday morning, when final arguments will begin. Green, subpoenaed yesterday and flown here overnight, arrived at the court house scant minutes after Judge Yankwich, at counsel Samuel Flatow's (Continued on page 4) Canada MPIC Talks Rentals, Admissions From THE DAILY Bureau LONDON, Nov. 3.-Formation of an international film title registration organization with headquarters in Rome will be discussed by members of the International Federation of Film Producers at their meeting in Washington next week. In addition, a schedule will be agreed upon at the meeting for the holding of film festivals around the (Continued on page 4) Special to THE DAILY TORONTO, Nov. 3. -Much time at the convention here of the National Committee of Motion Picture Ex- hibitors Associations of Canada was consumed by the controversial sub- ject of exhibitor-distributor relations, involving increased rental percentages and raised admission scales. The dis- cussion extended into the delibera- tions of the annual meeting for the (Continued on page 5) Banner Pictures Set; Filmakers Subsidiary From THE DAILY Bureau HOLLYWOOD, Nov. 3. - Filmak- ers releasing organization president Irving H. Levin today announced the formation of Banner Pictures, as a subsidiary company, to distribute 13 (Continued on page 4) Urge Papers to Play Up New Faces Angle A suggestion that newspapers play up the "new faces" angle of the Audience Awards is made in the 56th of the series of COMPO ads in "Edi- tor & Publisher" which will appear tomorrow. "We think that's the phase of the (Continued on page 4) Excerpts from 'Carousel' in Fox's 55mm. C'Scope to Be Shown to Allied Delegates Excerpts from Rodgers and Hammerstein's musical, "Carousel," now being produced in 20th Century-Fox's 55mm. CinemaScope process, will be shown to delegates to the Allied States Association convention and to members of the press at a special showing in the Oriental Theare, Chicago, on Monday afternoon. It will be shown in a reduced 35mm. version. In issuing an invita- tion to the presentation, Spyros P. Skouras, 20th-Fox president, said that the company believed that "throueh this system, all the 35mm. theatres in the world, regardless of locality, will be able to show to their audiences what we hope will be practically the ultimate development in motion picture projection and exhibition." Berger Chairman Allied's EDC Meets Today to Write Report Will Be Presented at the Assn. Meet ISext Week From THE DAILY Bureau CHICAGO, Nov. 3 -Allied States Association's Emergency Defense Committee is scheduled to meet here tomorrow to prepare its report on activities, along with its recommenda- tions, to the over-all Allied member- ship during the three-day convention of the organization which will get under way officially on Monday. It is expected that Ben Berger, EDC chairman, will announce the starting date of the Senate Small Business Subcommittee's hearings on industry practices. Berger stated in Minneapolis on Oct. 27 that the EDC was holding firm on its intention to seek Federal regulation of film dis- tribution practices. Meanwhile, it was announced here that at the concluding session of the (Continued on page 4) To Study British Playing Time Here By PETER BURNUP LONDON, Nov. 3. -Further ex- amination of the problems involved in getting increased playing time for British films in the U.S. market will be undertaken by John Davis, man- aging director of the J. Arthur Rank Organization during his visit to Amer- ica next week, it is believed certain here. Davis will leave by plane for (Continued on page 5) Walton in 7Sew RKO Executive Post Edward L. Walton has been ap- pointed administrative assistant to Daniel T. O'Shea, president of RKO Radio Pictures, Inc., it was an- nounced yesterday by the president. Before joining RKO three years ago, Walton served as a Nice-presi- dent and a member of the board of directors of Republic Pictures Corp., in New York. 2 Motion Picture Daily Friday, November 4, 1955 PERSONAL MENTION ERNEST 'IT R\ BULL, managing director of Hoyt's Circuit, Aus- tralia, has arrived in New York from Sydney for 20th Century-Fox home office conferences. • Marvin Bekkkot, chief expeditor in the 20th Century-Fox home office publicity department, has resigned from the company, effective today, to join A. J. Grayson, New York finan- cial concern. • David E. Rose, chairman and man- aging director of Coronado Produc- tions, Ltd., is scheduled to arrive here today from London via B.O.A.C. Monarch. • Bernard M. Kamber, Eastern pub- licitv representative for Hecht-Lan- caster, will leave New York by plane today for Paris. • David Lipton, Universal vice-pres- ident in charge of advertising-pub- licity, is scheduled to leave here to- dav for the Coast. • Jerry Juroe, head of radio-TV publicity at the Paramount studio, has arrived in New York from the Coast. • Tom Andre, unit manager at the M-G-M studio, has arrived in New York from Hollywood. • Otto Preminger, producer-direc- tor, will arrive here on Sunday from the Coast. Capitol Goes to $1 For 'Guys' at A.M. The opening morning prices for "Guys and Dolls" at the Capitol Theatre here on Broadway will be SI, it was disclosed here yesterday by an official of Loew's Theatres. The Capitol usually opens at 85 cents per admission. A fixed admis- sion price policy for "Guys and Dolls" has not been worked out, it was ex- plained, although the admission prices generally will be higher, with intermittent price changes during the day, as usual. Levine Joins Paramount Jerry Pickman, vice-president in charge of advertising, publicity and exploitation for Paramount Pictures, announced that Jerry Levine had joined the advertising-publicity de- partment, working under Sid Blum- enstock, advertising manager. Levine previously had been with National Screen Service in an advertising ca- pacity, and with Donahue and Coe. Atlas Corporation Sells 74,300 Shares Of RKO Common From THE DAILY Bureau WASHINGTON, Nov. 3. - Atlas Corp. sold 74,300 shares of RKO Pictures Corp. common stock in Sep- tember, dropping its holding to 832,800 shares at the end of the month, the firm has reported to the Securities and Exchange Commission. The transaction was listed in the latest issue of the SEC's monthly re- port on trading in film company stocks. Most of the transactions re- ported took place in September. Abraham Schneider reported the sale of 2,000 shares of Columbia Pic- tures Corp. common, leaving 19,747 shares. Edward W. Avery bought 500 shares of RKO Theatres common, for a total holding of 3,500 shares. James A. Van Fleet bought 700 shares of 20th Century-Fox Film Corp. common in August, increasing his holdings to 1,000 shares, while his wife bought 300 shares for a total holding of 700 shares. Rhoden Buys NT Common Elmer C. Rhoden bought 600 shares of National Theatres common, boosting his holdings to 35,600 shares in his own name and 46,225 shares through holding companies. American Broadcasting-Paramount Theatres Inc. redeemed 700 shares of preferred stock owned by Owen D. Young, leaving him 625 shares. Paul Rai- boum reported the purchase of 100 shares of Paramount Pictures com- mon in January, his total holding at the end of that month. Reisman Forms Own Film Financing Unit Phil Reisman, whose resignation as president of Mike Todd Productions may be accepted by the board of directors next week, is forming his own production and film financing organization. Reisman said here yes- terday that he contemplated no "set formula" in operating his new com- pany but planned to go into both co-production and financing of inde- pendent product. At the request of Todd, he said, Reisman will serve in a consultant capacity on the marketing of Todd's "Around the World in 80 Days." Reis- man for many years was head of the RKO foreign department. He started his film career as a salesman for the old Triangle company in 1917. Davis to Coast Martin S. Davis, Eastern advertis- ing and publicity director for Allied Artists, will leave here over the week- end for a week of conferences on forthcoming company product with studio officials in Hollywood. Holiday and a Half For Home Offices The Motion Picture Association of America and its member companies here will be open until 1 p.m. on Tuesday, Election Day, and will be closed on Nov. 11, Veterans Day. Seven from QP at Chi. Conventions Quigley Publications will have seven representatives at the annual conventions of Allied States, The- atrical Equipment Supply Manufac- turers Assn., Theatrical Equipment Dealers Assn. and International Pop- corn Assn. at the Morrison Hotel, Chicago, Monday through Wednes- day. Those who will attend the conven- tions are: Al Steen, news editor of Motion Picture Daily; Martin Quigley, Jr., editor of "Motion Picture Herald"; George Schutz, editor of "Better Theatres" and director of "Better Refreshment Merchandising"; Ray Gallo, advertising manager, "Bet- ter Theatres"; Carl R. Mos, associate, "Better Refreshment Merchandising"; Urben Farley, Quigley Publications, Chicago advertising representative, and Helen Clow, Q.P. Chicago news correspondent. 13th House Acquired By Ochs; In Florida CLEVELAND, Nov. 3. - Herbert Ochs, head of the Ochs Management Co., has announced the acquisition of the 13th link in the chain and his first indoor theatre with the purchase of the Florida Theatre, Daytona Beach, by his sons, Jack and James Ochs. The 800-seat theatre was purchased from J. G. Milliron who bought it two years ago from Publix during di- vestiture proceedings. With five of its theatres now in Florida, the company has opened an office at Dania. The circuit operates seven drive-ins in Ontario, Canada; one in Michigan, four in Florida and now the conven- tional Florida Theatre in Daytona Beach. Palance Starts 5-City Tour on Monday Jack Palance will launch a five- city tour on Monday to make per- sonal appearances in connection with regional openings of United Artists' "The Big Knife." Inital stops on the junket include Chicago, Detroit, Cleveland, Phila- delphia and Boston, where Palance will make radio and television ap- pearances, hold press interviews, meet with civic groups and hold autograph sessions. Record Attendance Seen for Meeting of Florida Exhibitors JACKSONVILLE, Fla., Nov. 3.- Advance registrations indicate that a record crowd of theatre owners and operators will attend the annual ses- sions of the Motion Picture Exhibitors of Florida at the Hotel Roosevelt here Sunday through Tuesday. The opening Monday morning business session will hear addresses of welcome by Mayor Haydon Burns and by MPEF president Jerry Gold of Pahokee. Joan Crawford, star of Columbia's current "Queen Bee," will be on hand all day to greet incoming conven- tioners and to bring unofficial mes- sages from Hollywood. Starr and Coyne to Speak Other morning talks will be by Alfred Starr, on toll TV, and by Robert W. Coyne on Audience Awards. At luncheon and afternoon meetings, State Comptroller Ray E. Green and U. S. Sen. Spessard L. Holland are to make talks on exhibi- tion as it is affected by governmental policies. Also, LaMar Sarra will re- port on the legislative accomplish- ments of MPEF at the recently com- pleted sessions of the Florida Legis- lature. On Nov. 8, meetings are set up for talks by Mitchell Wolfson, who will address the group on "Springboard for Action"; Andy Sullivan on "Con- cession Sales"; and George Gaughan on the "National Work of TOA." A closed business session and the election of officers for the coming year is scheduled for Tuesday after- noon. The convention will close at a banquet and dance in the hotel's grand ballroom on Tuesday night. Carolina Convention Postponed to Jan. The annual convention of the Theatre Owners of North and South Carolina, originally scheduled for Nov. 12-14, has been postponed until Jan. 29-31 and will take place at the Hotel Charlotte, Charlotte, N. C. The postponement of the Carolina TOA was attributed to the recent ill- ness of Mrs. Pauline Griffeth, the unit's executive secretary, who is mourning the death of her husband, Walter. NEW YORK THEATRES RADIO CITY MUSIC HALL - , Rockefeller Center , TRIAL starring , ', GLENN FORD - DOROTHY McGUIRE . • Athur Kennedy - John Hodiak - Katy Jurado ' AN M-G-M PICTURE ] [and SPECTACULAR STAGE PRESENTATION . MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane. Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel. Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145; Chicago Bureau, 120 South LaSalle Street. L'rben Farley, Advertising Representative. Telephone Financial 6-3074; Washington. J. A. Otten, National Press Club, Washington, D. C. ; London Bureau,' 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company. Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-President; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second- class matter Sept. 21, 1938, at the post office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10c. **Guys and If aits" Makes Auspicious Debut TIMES SQUARE, the focal habitat of Samuel Goldwyn's production of "Guys and Dolls," which M-G-M is distributing, was at a virtual standstill last night as crowds poured in from all thoroughfares leading to the Capitol Theatre where the picture had its auspicious World Pre- miere for the benefit of the Will Rogers Memorial Hospital and Tuberculosis Research Laboratories at Saranac Lake, N. Y. The advance word of mouth, the steady stream of publicity which be- gan as early as last Spring, created one of the greatest "Want to See" audiences studded with celebrities from all walks of life. Tickets were scaled at $5, $10 and a limited number of loges at $100, the entire receipts going to the industry's own hospital and research institution. Samuel Goldwyn produced the picture at a cost of $5,500,- 000 of which $1,000,000 was for the screen rights. Joseph L. Mankiewicz wrote the screen play and directed in 67 actual production days. Many stars from all phases of the entertainment world at- tended, including Marlon Brando and Jean Sim- mons, top two stars of the film. Mel Ferrer and his wife, Audrey Hepburn, who recently returned from a trip abroad, attended the premiere. On hand for the festivities were, left to right, Howard Dietz, M-G-M vice-president; Joseph R. Vogel, president of Loew's The- atres, and James A. Mulvey, president of Samuel Goldwyn Productions. Gov. Averell Harriman and Mrs. Harriman were among the guests arriving early at the Capitol. Nicholas M. Schenck and Mrs. Schenck are shown entering the theatre for the premiere. This shot of the exterior of the Capitol Theatre may give some idea of the immensity of the crowd which gathered — despite the rain — to welcome Samuel Goldwvn's "Guvs and Dolls." Howard Dietz, left, M-G-M vice-president in charge of advertising- publicity, and Mrs. Dietz were snapped in the company of Mr. and Mrs. Samuel Goldwyn as the four entered the lobby of the crowded Capitol Theatre. (Advt.) 4 Motion Picture Daily Friday, November 4, 195 Gov't Rests Its 16mm. Case ( Continued request for time to talk with Green, recessed court for two hours. On re- convening, Flatow told the judge he had talked with Green and learned he "cannot add anything to the evi- dence in this case." He then rested die Government case. Figured in Fox Proxy Fight Green, it will be remembered, was among the figures in the 20th Cen- tury-Fox proxy fight in 1953. Before adjourning to Tuesday, Judge Yankwich spoke to counsel at length regarding their separation of arguments, and on procedure to be followed. Directly concerning the case, he said from the bench, "there are only two questions in this case." The first of these, he said, is the "question of conspiracy, or concert of action, in establishing practices of which the Government complains." The second question, he said, and which he said is subject to finding, regardless of any answer to the first question, is "whether these practices are reasonable." The court said he has set aside next Tuesday and Wednesday to hear arguments in the case, but will hold Thursday morning open also in case the need should arise for carrying over. The judge did not predict a date when his decision might be given, but precedent in Yankwich cases is from page 1 ) that a decision usually follows within two weeks after closing. Earlier in the morning, the govern- ment had put John Dean Caffey, pro- fessional economist in government employ the past seven years, on the witness stand to submit and explain statistics he had assembled since Monday. Citing figures he said he had ob- tained from one of the film industry's year books (not a Quigley publica- tion) he stated it was his conclusion, based on such figures, that although the decrease in theatre attendance, beginning in 1946, is still in progress, and the increase in installation of home-television receivers likewise is continuing, the decrease in attendance had been swifter before television installations became numerous than afterward. Hazy on Closings Under cross-examination the wit- ness admitted the figures he had quoted from the book as indicating the number of theatres in the country did not specify whether all such thea- tres are open, and that he had not inquired on that point when inter- rogating the publication employee who, he said, had compiled the data. When counsel showed him a foot- note to the tabulation, which indi- cated that perhaps 4,500 of the listed theatres are closed, Gaffey ad- mitted he hadn't noticed the footnote. Nice Present: World Cruise for Hendel Special to THE DAILY P1TTSBL HC11. Nov. 3.-Harry Hen- del, executive secretary and treasurer of the Allied Motion Picture Theatre Operators of Western Pennsylvania, was honored at a surprise testimonial in the Variety Club with 300 guests attending. He received tickets for an around-the-world cruise. Charles R. Blatt, Allied unit president, made the presentation. EDC Report (Continued from page 1) Convention on Wednesday, which will lie devoted to film problems, Berger will he the lead-off speaker. At this session there will be reports from the film clinics and action taken on all appropriate recommendations. The convention committee announced that quarterly statements of net earnings of film companies since the tax re- duction went into effect will be sup- plied to exhibitors in attendance so that they may compare their own profits w ith those of the distributors. Every exhibitor who has something important to say will be heard at the convention, Allied leaders said. Fox Division Chiefs (Continued from page 1) director of distribution Al Lichtman and pre side over the conclave to be held at the Drake Hotel there. Present at the meeting will be Alex Harrison, Western sales mana- ger; C. Glenn Norris, Eastern sales manager; and division heads Herman Wobber, Western; Harry Ballance, Southern; M. A. Levy, Mid-West; Martin Moskowitz, Atlantic; T. O. McCleaster, Central, and Peter Mey- ers, Canadian. Assistant division managers to lie present are Reville Kniffin, Western; Paul S. Wilson, South-East; Mark Sheridan, Jr., South-West; as will New York branch manager Abe Dickstein and Chicago branch head T. R. Gilliam. Roger Ferri, editor of the "Dynamo," also will attend. The sales executives on Monday will attend sessions of the Allied States Association convention at which a major speech will be de- livered by company president Spyros P. Skouras on new advances in CinemaScope. TONIGHT THE Motion Picture Pioneers DINNER Six Goldwyn Girls ( Continued from page 1 ) over a six-week period which was finalized yesterday with the selection by Goldwyn at the Macy store. Out-of-town and in-town news- paper people yesterday were lunch- eon guests of Goldwyn at Sardi's where they were introduced to Mar- lon Brando, Jean Simmons and Stubby Kaye, who appear in the film, as well as Goldwyn and Joseph Mankiewicz, the director. Goldwyn also invited a list of guests to the Ambassador Hotel Trianon Room for a buffet dinner before the premiere, and after the picture he also had a special supper in the Grand Ball Room of the same hotel. Guests at the Plaza The visiting press, some 40-strong, were put up at the Plaza Hotel which was provided with special facilities for the working correspondents to file material to their home papers. Traffic was at a virtual standstill between 8 P.M. and 8:30 P.M., when the many stars converged upon the Capitol Theatre sector of Times Square. The house was a complete sellout. Newsrccl, TV and radio cov- ered the opening as well as all local newspapers and syndicated services. A feature oi the opening was the special "Bridge of Stars" where each star was announced as he entered upon a special (loat in front of the theatre. Russell Grant of Loew's made the announcements over a loud speaker on the float. 1956 Film Festival ( Continued from page 1 ) globe. A considerable number of ap- plications for the holding of festivals in 1956 already has been filed with IFFP, including one from Cork, Ire- land. Four-Day Meeting This Year The usual two-day meeting of IFFP has been extended this year to four days to enable the delegates to meet representative leaders of the American industry, including ex- hibitors. Sir Henry French, head of British Film Producers Ass'n., and John Davis, managing director of the Rank Organization here, will repre- sent the British industry at the meet- ing. Sir Henry, who will leave here tonight by plane, is scheduled to be in New York tomorrow before leav- ing for Washington. Davis will fly directly to Washington over - the weekend. A A Concludes Pact For TV's 'Medic' Allied Artists has concluded nego- tiations with Medic Productions whereby a picture based on the tele- vision series "Medic" will be brought to the screen, it was announced by Harold Mirisch, vice-president of AA. The picture will be independently produced by Medic Productions with Allied Artists arranging financing and handling distribution. Representing "Medic" in the negotiations were the Ashley-Steiner Corp. and the Rosen- berg-Coryell Agency. Exhibitor May Seek Mo. Governorship Special to THE DAILY ST. LOUIS, Nov. 3.-State Senatoi Edward V. Long of Clarksville, Mo. owner of the Trojan Theatre, Troy Mo., and the Orpheum Theatre, Els- berry, Mo., is being mentioned promi- nently in political circles as a candi- date for the Democratic nomination for governor in 1956. Senator Long has said he would not oppose Lieu- tenant Governor James T. Blair, Jr., should Blair seek the nomination, but if Blair does not run, he will consider entering the race. Long is a director of the Missouri- Illinois Theatre Owners. Urge Papers ( Continued from page 1 ) voting that will interest most read- ers," the ad says. "In the selection of the 'most promising new person- ality' (male and female) is the real human-interest feature of this first annual national movie poll. "You know how the average per- son," the ad continues, "just loves to feel that he is helping some new- comer. It's one of those deep and admirable human impulses. Most people, who never even dream of spectacular success for themselves, eagerly go out of their way to help some unknown start up the ladder. That impulse is what has made ama- teur and talent scout shows so suc- cessful on stage, radio and TV. The Miss Rheingold election has the same 'give - the - little - girl - a - big-hand' psy- chology. 'Help me work my way through college' is still one of the great selling arguments. 'Millions of Voters' "So in the Audience Awards elec- tion which will be held Nov. 17-27 in thousands of theatres, there will be millions and millions of voters ( including your readers ) who will be moved by this basic human desire to help the struggling newcomers. They, of course, will vote for the best movie of the year and the best performances —but their hearts will be in their votes for the 'most promising new male personality' and the 'most prom- ising new female personality.' "Forty young players, dreaming of stardom, will be on the ballot. It is upon them that your readers' interest will be centered, for the people who read your paper will want to help their favorite boy and girl win. "So we make this suggestion: play up the 'new personality' angle for human-interest, when you cover the Audience Awards pre-election news." Banner Pictures (Continued from page 1) features in the next nine months through FRO channels. The productions include eight ac- quired from Gibraltar, a feature from Horace McCoy, and four, now in script form, to be produced by Banner direct. 4.195 Friday, November 4, 1955 Motion Picture Daily Ritchey (Continued from page 1) auj.he introduced Edwin J. Smith, Jr., uj vice-president and supervisor of the I 1 company's European operations to j ' the trade press, said that by next .]! July, "some 40 films will be dis- T,; tributed by the company through its *" ""own offices and franchise dealers in |jt!0Ef the foreign market." ls The AA executive disclosed that !u"fthe international company's net earn- * irigs for the 1954-55 fiscal year "A "showed an increase of 42 per cent ;i over the previous comparable pe- J riod." He said that he foresees a "100 n" per cent business increase this year in Italy, France and Germany." Ritchey stated that "within the next three or four months, our com- pany executives will have covered every country in the world— where our films are now distributed. Our aim is to step up the distribution and marketing of our product in Europe, Latin America and the Far East and expand our overseas operations in distribution and production." Will Leave for Europe Soon Smith and Ritchey are going to Europe shortly. Smith's duties will embrace the distribution of AA prod- uct, and will have a hand in co- production, and work closely with Associated British Pictures Corp. in the co-production of "I'll Take the High Road," Ritchey said. Ritchey also disclosed that Allied Artists International had taken an ac- tive interest in European television and might go into TV production in England. Commenting on Stratford Pictures, another wholly owned subsidiary of Allied Artists Pictures, Ritchey said that he hoped to "line up a number of European films for release in the U. S. Westrex Announces New License Pacts E. S. Gregg, president of the West- rex Corp., has announced that new motion picture recording license agreements have been completed with studios in the United States, India, Great Britain and Egypt. The studios which have installed the latest Westrex studio recording equipment are: University of South- ern California, Los Angeles; Filmis- tan, Ltd., Bombay; Voice of London, Ltd., London, and Studio Al-Ahram, S.A.E., Cairo. UA Holds Yuletide Party for 'Heidi' More than 500 newspaper, maga- zine, trade press and radio-TV rep- resentatives and their children will attend a special preview of United Artists' "Heidi and Peter" tomorrow at the Little Carnegie Theatre in New York City. Following the showing of the new Lazar Wechsler Technicolor produc- tion, a Christmas-in-November lunch- eon party will be held in the theatre lounge. Aaron Rosenberg Production *ZJ9 May Use Fox's 55mm. Process on Ataturk Film Universale entry in the 55mm. CinemaScope field may be Aaron Rosen- berg's projected film on the life of Ataturk, die founder of modern-day Tur- key, it was disclosed here yesterday by producer Arthur Rosenberg. Rosenberg, enroute to Turkey to — ■ set up preliminary production plans, told a trade press conference that the 55mm. process developed by 20th Century-Fox interests him, al- though he has not seen it. He ex- pressed his feeling, however, that the subject of Ataturk would lend itself to 55mm. treatment. The producer, covering a wide range of topics, strongly defended participation deals with talent. Cites Mutual Benefit Rosenberg, who claimed that his "Winchester 73" in 1949 started the trend toward participation deals with stars, expressed satisfaction with the way the formula worked out for Uni- versal and die stars. "Bend of the River," starring Jimmy Stewart, and "The Shrike," starring Jose Ferrer, who also doubled as director, were among Rosenberg's participation deals. Fortunately, Rosenberg stated, all his participation deal films were successful at the box-office. Regarding the development of new talent, he paid tribute to Universal's talent school on the Coast. He also cited Universal's practice of nurtur- ing younger talent by teaming up- coming personalities with seasoned stars. New York, he went on, rather than Hollywood, is becoming die training ground for new talent due to its TV activity and the demise of the program picture in Hollywood. Regarding future plans, Rosenberg Canada MPIC {Continued from page 1) Motion Picture Industry Council of Canada which terminated today. A new angle developed when the film exchanges represented by the Canadian Motion Picture Distributors Association announced a move for a strict checkup of boxoffice receipts, which in the past had been somewhat occasional. Clare J. Appel, executive director of the distributors association, asserted that the checking was necessary be- cause some exhibitors had reported reduced grosses on percentage pic- tures. All branches of the Canadian in- dustry were represented at the coun- cil meeting, when many committee reports were presented, including one on the progress of the proposed pub- lic relations committee by Nat A. Taylor, its originator. The industry convention also re- ceived reports on regional activities by seven provincial exhibitor groups. The chairman of the council ses- sions was Dave Grierdorf. A well- known observer was J. J. Fitzgibbons, president of Famous Players Cana- dian, who came here from California. said he plans to do another film with Jose Ferrer, a film biography of Charlie Russell, starring Audie Mur- phy; a film based on the life of Bill Robinson, and "Apache Agent," based on a real-life character. Asked about his accent on biographical ma- terial, Rosenberg responded that he felt that factual characters seem to intrigue motion picture audiences more than other films, citing the suc- cess of "To Hell and Back" and "The Glenn Miller Story," both of which he produced. Times Publicity Drives Turning to advertising and promo- tion problems, Rosenberg cited die effectiveness of Universal's method of beginning the publicity campaign when the decision is made to film a certain property. David A. Lipton, vice-president in charge of advertising promotion and exploitation, who also attended the press conference, added that his de- partment works directly with pro- ducer, a liaison which he called fruit- full. Study British (Continued from page 1) Washington over the weekend where he will attend the meeting of the International Federation of Film Pro- ducers starting Monday. He will be accompanied by Kenneth Winckles, assistant managing director of the Rank organization. Following the four-day Washing- ton meeting the two will go to New York where the British film exhibi- tion problems will be discussed in the light of new plans which the or- ganization has contemplated for some time. Decca' s 9-Month Net Up Slightly Over '54 Consolidated net earnings of Decca Records, Inc. for die nine months ended Sept. 30, including the com- pany's share of undistributed earn- ings of its subsidiary, Universal Pic- tures Co., Inc., amounted to $2,410,- 264, equal to $1.50 per share on 1,602,501 outstanding shares of cap- ital stock. On Sept. 30, 1955 Decca owned 718,585 shares of Universal common, representing approximately 71 per cent of the motion picture company's outstanding common stock. In the corresponding period of 1954, Decca reported earnings of $2,272,602, equal to $1.42 per share on 1,602,501 shares of capital stock then outstanding. HAL WALLIS Puts the Indelible Mark of Greatness on the most adult love story ever filmed , more daring than his Academy Award winner, "Come Back,. Little Sheba". . . Now's the time when all of us who are employed in the Amusement Industry open our hearts and purses to help heal- — and prevent — tuberculosis for ourselves, our families, and our friends. There's no cost to patients at Will Rogers, and no finer care anywhere. Give at least One Hour's pay to the 6th Annual Christmas Salute. WILL ROGERS MEMORIAL HOSPITAL £ RESEARCH LABORATORIES Saranac Cake, ft. y. NATIONAL OFFICE: 1501 BROADWAY, NEW YORK 36, N. Y. Will Rogers Hospital gratefully acknowledges the contribution of advertising production by Warner Brothers Pictures, and of space by this Publisher. VOL. 78. NO. 89. MOTION PICTURE DAILY NEW YORK, U. S. A., MONDAY, NOVEMBER 7, 1955 TEN CENTS Report to Board Toll TV 'War Chest' Urged By Rembusch Tells Proponents Jt's a 'One-armed Bandit Idea' From THE DAILY Bureau CHICAGO, Nov. 6. - In his report o the board of directors of Allied States Association here today, True- nan T. Rembusch, co-chairman of the Committee Against Pay-As- You-See TV, pulled no punches in blasting the proponents o 1 what he termed the "one-armed bandit idea." Without mincing words, Rembusch flat- ly stated that all of the argu- ments for the ase of the free air waves by the ad- ( Continued on page 14 ) T. T. Rembusch Hoyts' Turnbull Hits 'Self-appointed' Emissaries to UK An attack on "self-appointed" emis- ;aries who go to England and prom- ise Britsh producers "the earth" il Britain would tailor its product to the American market, was delivered here it the weekend by Ernest Turnbull, nanaging director of Hoyts Theatres it Australia. Turnbull, saying he was familiar ( Continued on page 10 ) Selznick Gen. Mgr. Post to Briskin From THE DAILY Bureau HOLLYWOOD, Nov. 6.-Barney Briskin, former general manager for he production of "Oklahoma!", has :>een named general manager for pro- luction of the Selznick Company, inc., it was announced by David O. Selznick. Briskin will be general manager of (Continued on page 10) Vital Issues Facing Allied As Conclave Opens Today Allied Attendance High CHICAGO, Nov. 6-Over 1,000 in- dustry figures, representing all facets of motion pictures, are expected to be in attendance at the 1955 Allied States Association convention and TESMA-IPA-TEDA trade show to be held at the Hotel Morrison here this week. 400 Honor Herman Robbins As Af.P. Pioneer of Year at Annual Dinner Spotlight Centered on Film Clinics, EDC And Intra-Industry Relations; Leaders Say This Will he a 'Do Something' Meet By AL STEEN CHICAGO, Nov. 6. -If the promised fireworks materialize at the Allied States Association convention here during the next three days, the guests in — — — — — — - ===^ — —== the Morrison By LESTER A capacity crowd of approximately turned out to honor Herman Robbins, Screen Service, as Pioneer of the Year at the 17th annual dinner of the Motion Picture Pioneers at the Star- For complete picture and story report of the Motion Picture Pioneers dinner turn to Pages 8, 9 and 10 of this issue. light Roof of the Hotel Waldorf- Astoria here on Friday evening. With Ned E. Depinet, dinner com- mittee chairman, presiding alongside the guest of honor and Jack Cohn, president of the Pioneers, the assem- blage heard a warmly earnest appeal DINOFF 400 leading figures of the industry chairman of the board of National by Robbins for aid by those in a posi- tion to afford it for the M. P. Pioneers Foundation, an unpublicized activity of the Pioneers which provides assist- ance to industry veterans in genuine need. The honor guest also recounted the circumstances of the beginning of the Pioneers and expressed some of the pleasures and satisfaction the an- nual get-togethers have afforded so many over the years. Robbins, who prior to his 32 years with National Screen was with the (Continued on page 9) Hotel will think it's the Fourth of July. That's the way one Allied leader summed up his predic- tions today on the eve of the curtain-rise on Allied's annual conclave which, this Ruben Shor Television Today IN THIS ISSUE PAGE 17 * "Home office" promotional help at the local level comes to TV finally, as practiced smartly via contest by Screen Cems, Columbia Pictures' TV subsidiary. * NBC, with a top-echelon team carrying the ball, makes color TV news in a big way. . . . Robert E. Kintner of ABC has some pungent observations on the status of TV. ► Names Making News in Television Today. year, is com- bined with the conventions and trade shows of the equipment and concessions organiza- tions. Allied executives appear to be determined to make this a "do-some- thing" rally. They insist that the topics on the agenda of the board of directors, which has been in session for the last two days, were not dreamed up to kill time. It is promised that definite action will be taken on the film rentals situation, on circuit expansion and, ol (Continued on page 14) No New Post Offered Johnston, Says Clark From THE DAILY Bureau WASHINGTON, Nov. 6.- No new job, diplomatic or otherwise, has been offered Eric Johnston, president of the Motion Picture Association of Amer- ica, it was stated on Friday by Ken- neth Clark, MPAA director of infor- mation, in denying to Motion Picture Daily a report that Johnston was to be given a high diplomatic assign- ment in Europe, possibly Italy. "There is absolutely nothing to the report," said Clark. 2 Motion Picture Daily Monday, November 7, 1953 PERSONAL MENTION \ ,f ILTON R. RACKMIL, president -L * A of Universal Pictures, left New York on Friday for the Coast. • G. Ralph Branton, George Bur- hows and Edward Morey of Allied Artists left New York over the week- end for the Coast. • Kathryn Grayson arrived in New York on Saturday from Hollywood, and will leave here today for London via B.O.A.C. • Edward Hays, United Artists sales representative in Atlanta, is the father of a girl born there to Mrs. Hays last week. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, and Bernard Levy, his as- sistant, are in Des Moines from New York. • Mori Krushen, United Artists ex- ploitation manager, will leave here to- day for St. Louis, Dallas and Houston. • Francesco De Renzis, manager of Westrex Company, Italy, has returned to Rome from New York. • Dr. Renato Gualino, president of I.F.E. Releasing Corp., is in Wash- ington from New York. • Barry Jones, British actor, re- turned to London on Saturday via B.O.A.C. Mayflower. /V. D. Film to Kreisler Bernard Kreisler, independent film importer and distributor, has acquired rights in Paris to a featurette of the Notre Dame Cathedral choir and celebration of High Mass, he an- nounced from Paris. The film is the first made of actual services inside the Cathedral, Kreisler said. Set 'Glory1 Premiere David Butler's "Glory" will have a Blue Grass world premiere on Jan. 11 at the Kentucky Theatre, Lexing- ton. Immediately following the world premiere, the Superscope-Technicolor production will open in more than 1.50 theatres throughout the Cincin- nati, Cleveland and Indianapolis ex- change areas. ISo Paper Tomorrow MOTION PICTURE DAILY will not be published tomorrow, Tuesday, Nov. 8, which is Election Day. 1FFPA to Discuss Methods to Combat Gov't Censorship WASHINGTON, Nov. 6.-Govem- ment censorship of motion pictures will be one of the leading topics on the agenda for the four-day meeting of the administrative council of the International Federation of Film Pro- ducers Associations here starting to- morrow. Another topic on the agenda will be a discussion of 1956 international film festivals, as reported in Friday's issue of Motion Picture Daily. The meeting will be held at the headquarters of the Motion Picture Association of America here, with delegates on hand from 10 countries. Federation president Renato Gualino of Italy will preside over the coun- cil sessions, and honorary president Charles Delac of France will be on hand. Discuss Censorship Enrico Giannelli of Italy, general secretary of the Federation, said the council has received a great number of applications from cities desiring to hold film festivals next year, and that the council will have to spend con- siderable time passing on these ap- plications. The council will also dis- cuss, he said, what steps should be taken to combat government film cen- sorship. A third topic will be trade methods to bring about a greater flow of films among nations. The council plans to hold morning and afternoon sessions through Thurs- day. The delegates will be given a luncheon by MPAA at the associa- tion's headquarters on Monday, a dinner and screening on Wednesday evening ,and a luncheon at the Shera- ton-Carlton Hotel on Wednesday. Johnston a Delegate MPAA president Eric Johnston will head the U. S. delegation, which will also include MPAA vice-presidents Ralph Hetzel and Robert Corkery. Other countries' representation at the meet are: John Davis and Sir Henry French, president and general direc- tor, respectively, of the British Film Producers Association; J. P. Frogerais, honorary president of the French Pro- ducers Syndicate, and Roger Four- nier, general secretary of the French Film Producers Association; Vicente Salgado, president of the Spanish Film Producers Association; Oscar Duby, representing the Swiss Film Producers Association; Carl Anders Dymling, president of the Swedisli Film Producers Association; Gunther Schwarz, executive director of the German Film Export Association, and Walter Koppel, president of the Ger- man Film Producers Association; Marcel Jauniaux, president of the Belgian Film Producers Association; and Hector Hernandez, executive di- rector of the Mexican Film Producers Association. Financial Survey Sees Bright Film Future A large profit potential is seen for the motion picture industry with "the population of heaviest movie-going age headed for accelerated growth in the next few years," according to a Value Line investment survey just released. The report, which covers Ameri- can Broadcasting-Paramount The- atres, Columbia, Eastman, Loew's. National Theatres, Paramount Pic- tures, Stanley Warner, Technicolor, 20th Century-Fox, Universal and Warners, states that "even a modest gain in attendance might have a dra- matic effect on earnings." Foregoes Testimony In Tariff Hearing WASHINGTON, Nov. 6. - The Motion Picture Export Association will not testify at the current tariff- cutting hearings of the Committee for Reciprocity Information, but will in- stead stand on a written statement submitted to the committee earlier. The committee, a government group, is holding hearings to get the views of industries on items proposed for U. S. tariff concessions at a forth- coming international tariff-cutting conference. Films are on the list of items tabbed for cuts. MPEA some weeks ago sent the committee a letter saying the associa- tion supported the cuts, but also urged the U. S. negotiators to try and reduce some of the barriers put up by foreign countries to U. S. films. It said MPEA vice-president Griffith Johnson would present additional oral testimony for MPEA. However, Johnson was forced to leave over the weekend for Rome, and will not be back until after the government committee finishes its hearings. MPEA has decided not to name anyone to testify in Johnson's place, but instead to rest on the pre- viously-sent statement. Willie Bioff Killed; Was Labor Racketeer PHOENIX, Ariz., Nov. 6.-Willie Bioff, one-time Chicago racketeer who muscled into the IATSE studio unions and perpetrated a series of successful extortions from major com- panies and their top executives as a price of maintaining labor peace in the industry, was killed here on Fri- day by a dynamite explosion touched off when he stepped on the starter of his car. Bioff was convicted for his industry extortions and served a prison sen- tence- Police said the nature of Bioff's death clearly indicated it was not accidental. World-Wide Women's Unit Recruits Good Films Backing The National Council of Womeii of the U.S. has undertaken to recom- mend to international councils witl( which it is affiliated all those Ameri- can motion pictures which are con-j sidered good and worth encouraging by its motion picture committee. The policy, a new one for the ori ganization, is designed to help en\ courage patronage for the approved pictures as distinguished from con-! demnation of pictures considered wanting, according to Mrs. Dean Gray Edwards, motion picture chair- man of the N.C.W.U.S. Counteract Criticism The purpose, also, she said, is to| counteract some of the criticism fre-i quently heard that Hollywood pic- tures do more harm than good to America's reputation in other coun- tries. The lists of approved pictures will be distributed regularly, she said. Among the films on the first list are: Footsteps in the Fog, My Sister Eileen, The Prisoner— Columbia; The Left Hand of God, Love Is a Many Splendored Thing, A Man Called Peter, The Virgin Queen, Good Morn- ing, Miss Dove— 20th Century-Fox; The Bar Sinister, It's Always Fair Weather, The Scarlet Coat, Trial- M-G-M; The Desperate Hours, The Rose Tattoo, The Seven Little Foys, To Catch a Thief, We're No Angels- Paramount. Classifications Also: The Eternal Sea, The Last Command, Magic Fire — Republic: The Big Knife, Marty, Night of the Hunter, Summertime— United Artists; The Private War of Major Benson, The Shrike, To Hell and Back— Uni- versal; Blood Alley, Mister Roberts, Tiger in the Sky— Warners; Simba— Lippert; The African Lion, The Lady and the Tramp— Walt Disney; The Great Adventure— Louis de Roche- mont; Oklahoma! — Magna Theatre Corp.; The Sheep Has Five Legs— U.M.P.O. and Umberto D-Italian Films Export. The committee classes its recom- mended pictures for family, adults and young people, adults and mature young people, and adults. The family of the late FRED MEYERS wants to thank all his friends and associates for their thoughtfulness and kindness in our time of sorrow. Berdie Meyers and family ■ MOTION" I'ICT I RE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Shcrwin Kane, Editor; Raymond Levy Executive Publisher; Al Steen. News Editor; Herbert V. Fecke. Advertising Manager: Gua H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Herns,' Manager; William R. Weaver, Editor, Telephone Hollywood 7-2145; Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington T. A Otten National Press Club, Washington, D. C. ; London Bureau. 4 Golden Square, Hope Williams Burr.up, Manager; Peter Burnup. Editor; William Pay, News Editor Correspondents in the principal capitals of the world. Motion Picture Lady is published 'lady except Saturdays, Sunday- and holidays, by Quigley Publishing Company, Inc., 1270 Sxth Avenue Rockefeller Center, New York 20, Telephone Circle iddn Qmgpubco, New York". Martin Otuidey, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-president J Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald: Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938. at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year S6 in the Americas and fl2 foreign; single copies, 10#. LANA TURNER • RICHARD BURTON • FRED MacMURRAY • JOAN CAULFIELD • MICHAEL RENNIE in "THE RAINS OF RANCHIPUR" Produced by FRANK ROSS with EUGENIE LEONTOVICH, Gladys Hurlbut, Madge Kennedy, Paul H. Frees, Carlo Rizzo, Beatrice Kraft Directed by JEAN NEGULESCO • Screenplay by MERLE MILLER • Based on a Novel by Louis Bromfield Monday. November 7, 1955 Motion Picture Daily 5 Skouras Heads Fox Delegation to the Allied Convention Headed b> president Spyros P. Skouras, vice president Charles Ein- feld and executive assistant general sales manager W. C. Gehring, a dele- gation of 20di Century-Fox home of- fice sales and advertising-publicity- exploitation executives will be pres- ent in Chicago today for sessions of the Allied convention. Joining company officials at the conclave will be new star Richard Egan, topcast in "The View From Pompey's Head" in CinemaScope, who will be master of ceremonies at the banquet highlighting die annual exhibitor convention. The dinner will be held at Chicago's Morrison Hotel on Wednesday. Divisional Heads Attend Among the 20th Century-Fox top- pers present in Chicago are Alex- Harrison, Western sales manager; C. Glenn Norris, Eastern sales manager; Martin Moskowitz, Atlantic Division manager; and Abe Dickstein, New York branch manager, and Roger Ferri, editor of the "Dynamo." From Einfeld's department are Abe Goodman, advertising manager; Max Stein, copy chief; Victor Sedlow, art director; Meyer Hutner, account ex- ecutive on 55mm. CinemaScope, and Leo Pillot, special events manager. Spyros P. Skouras will deliver an address today covering new photo- graphic advances in CinemaScope and magnetic sound reproduction. The home office delegation, joined by the company's domestic and Canadian division sales heads, will be present at a showing for the press and trade of excerpts from Rodgers & Hammer- stein's "Carousel," filmed in the 55mm. CinemaScope process. Legion of Decency Awards 7 'A'; 3 'B' The National Legion of Decency, in its latest bulletin, announced that three pictures received "R" classifica- tions and seven films awarded "A" ratings. The Legion listed "Heidi and Peter," "Sincerely Yours," "Taran- tula" and "Texas Lady" in Class A, Section I (morally unobjectionable for general patronage), and placed "Hell's Horizon," "Return of Jack Slade" and "Wicked Wife" in Class A, Section II (morally unobjection- able for adults). Placed in Class R were M-G-M's "Guys and Dolls," because of its "suggestive costuming, songs and se- quences"; "The Tender Trap," be- cause of its "suggestive situations and dialogue and light treatment" of mar- riage; "The View From Pompey's iHead," because of "its light treatment of marriage." Allied Distributes Broadside Charge Companies 'Nullified Tax Reduction by Hiking Rental Terms Special to THE DAILY CHICAGO, Nov. 6.— A broadside charging diat film companies have "nulli- fied" die Federal admissions tax reduction will be distributed here tomorrow to delegates attending die Allied States convention. The broadside, a six-page pani- phlet, could, according to some sources, form a pivotal point of de- parture on die issue of whether Allied should support the proposed new campaign, seeking the total elimina- tion of the admission tax. Prior to the convention's opening, sentiment of Allied leaders appeared divided on the issue. The pamphlet, prepared by Allied, features the tabulation of film com- pany earnings since 1953, a year prior to die reduction of the tax. Using the combined net earnings of eight film companies, the pamphlet put the total for the second quarter of 1953, when the tax was still on, at $4,304,- 000. Quarterly Earnings Increased "For the second quarter of 1954, when die tax relief had begun to manifest itself, their net earnings had jumped to $8,067,000, an increase of 87 per cent," the pamphlet con- tinued. "And for the second quarter of 1955 their combined net income had mounted to $9,022,000." Used in die compilation by Allied were the following companies: Co- lumbia, Loews, Paramount, 20th Century-Fox, Universal, Warner Brothers, Republic and Allied Artists. The authors of die pamphlet stated that United Artitsts and RKO Radio Pictures were left out of the compila- tion since both companies, being privately owned, do not issue full profit and loss statements. The profits of individual companies were listed, purporting to show the rise of profits following the tax relief granted by Congress. Pitch for Aid to EDC In conclusion, it invited exhibitors to calculate die film rentals sought following the tax reducdon to see whether the higher terms absorbed all or a substantial amount of the tax reduction. "A comparison in terms of percentages of the increase in your net earnings (if any) with the increase in the distributors' net earnings since April 1, 1954, should enable you to make up your mind whether to continue waiting upon the film companies, hat in hand, hoping for a handout, or actively to support Allied's aggressive (Emergency De- fense Committee) program for a just and equitable division of the box of- fice dollar as between the several seg- ments of the industry," it added. The pamphlet opened with a para- graph reviewing the tax fight, declar- ing "nowhere in the Congressional proceedings can be found any support for die idea that Congress intended that any substantial part of the re- lief granted should inure to the film companies." ^David Marquis, 62 FORT PIERCE, Fla., Nov. 6 - David V. Marquis, 62, former owner of the Ernado Theatre, Rartow, Fla., died at his home here. Goldwyn, Jr., Plans Four by Early 1957 A program of four pictures by early 1957 was announced here at the weekend by Sam Goldwyn, Jr., who currently is touring the nation on behalf of "Man With the Gun," his first production for United Artists. Goldwyn, Jr., said that his produc- tion company, Formosa Productions, would produce "Sharkfighters," in CinemaScope, "The Proud Rebel" and "The Dancing Detective" during 1956 and "Shore Leave" in early 1957. He said that his first Cinema- Scope production, "Sharkfighters," will also be a UA release. The younger Goldwyn said that it was his aim to develop young people in Iris productions alongside of "name" actors. Goldwyn, Jr., also reported that he currently is trying to sell a "pilot" television film, "The Unexplained," to that medium. The independent producer attended the New Orleans premiere of "Man With the Gun" last week and will leave here today for Cleveland, Wash- ington, Boston and Chicago, where he will make personal appearances in connection with regional openings of the film. Melford and Dietz to Make Four for WB BURBANK, Nov. 6.-Jack L. War- ner, executive producer, today an- nounced the closing of a production deal with Frank Melford and Jack Dietz providing for presentation by Warner Bros, of four major pictures to be filmed bv their recently formed production company. "Freighter," from die United States Steel Hour program, produced by The Theatre Guild from the teleplay by George Lothar, is the first of die pictures scheduled for filming under the newly concluded deal. Also def- initely scheduled is "Blood on the River," an original by James Gunn and Hunt Stromberg, Jr. Two more story properties will be announced for the program in the near future, Warner stated. Mike Rosenberg Dies HOLLYWOOD, Nov. 6. - Funeral services were held here today for Mike Rosenberg, 62, veteran exhibi- tor, who died Thursday night follow- ing a month's illness. Rosenberg had been part owner of the Pacific Drive- in Theatre Circuit in recent years. Brothers Lou and Jack, and two daughters, survive. ANICA Goal Monaco Urges A World-Wide Compo Plan By ARGEO SANTUCCI ROME, Oct. 31 (By Air Mail).- A hope for the establishment of a "cinema confederation," a type of world-wide Council of Motion Picture Organizations, was expressed here during a meeting of the Union of International Cinema Exhibitors by Dr. Eithel Monaco, president of ANICA, the Italian producers associa- tion. Monaco, in his address, stated that "I am firmly convinced about the strict interdependency existing among the three branches of motion picture activity. Points to UIEC "Eventually motion picture enter- tainment as a whole and not the feature film is the conclusive goal of our activity, and in the creation of the film show the producer, distribu- tor and exhibitor participate, even if under different circumstances, chances and risks. That is the reason that when, after the foundation of the International Federation of Pro- ducers, we saw that the UICE had been set up, both producers and dis- tributors rejoiced. It is for the same reason that we encouraged the initia- tive for the constitution of an inter- national organization of distributors." Monaco said that in diis way the day is not far off when "we can assist in the birth of a great and im- portant cinema world confederation." Compares It to COMPO The Italian film official said that such a "COMPO" is necessary "be- cause we still need that die social background of the film industry be recognized, as it is too often con- sidered like a mere deluxe consump- tion; it is necessary if we want to reach an agreement and set up order in the confusion created by technical novelties." Monaco said, in commenting on the Italian industry, that "it is pres- ently in die settling stage" after die important financial and technical ef- fort made in fine with the great development of color and screen techniques. Johnson to Rome For Negotiations Griffidi Johnson, Motion Picture Export Association vice-president, left here at the weekend for Rome to confer widi die Italian government and film leaders on new legislative threats to impose taxes and restric- tions on American films. The direatened legislative restric- tions include a cut in remittances and permits, in addition to a move to double the dubbing tax. FOR CHRISTMAS AND T HILARIOUS DEAN-AND- FOR YOUR AUDIENCE, ITS just about the most gorgeous girl-show since Ziegffeld . . . IT'S just about the laughing-est Martin and Lewis script ever... IT'S the hit that spotlights the most luscious lovelies in Hollywood. SHIRLEY MacLAINE, one look at her shape and you know she's got talent! DOROTHY MALONE, another whammo performance from that "Battle Cry" girl! IT'S an art -the way Dean and Jerry act around those curvacious models! Hill AR FROM PARAMOUNT! THE MOST EDY MUSICAL YET. . . FUNNIEST R YOUR ANITA EKBERG, a beautiful piece of Swedish cheese cake! EVA GABOR, one of the most glamorous beauties in the whole world! HIRLEV MacLAINE • DOROTHY MALONE EDDIE MavEhOpF EVA GABOR • ANITA EKBLrRG GEORGE *FOGH0RN VlN&OW DfnecTedby FRANK TASMLlN ■ Screenplay br PRANK TASHLlN, MAI KANTER and Herbert baker • Adapts br don mcguire New Songs - Music br Harry Warren Lyrics by Jack. Brooks Color by TECHNICOLOR, MOTION PlClimf MICH- FIDELITY NEW SONGS: Innamorata • You Look So Familiar When You Pretend . Artists and Models The Lucky Song . The Bat Lady s Motion Picture Daily Monday, November 7, 19ij At Annual Reunion of M. P. Pioneers With the guest of honor. Ned Depinet (L.) and Martin Quigley greet Herman Robbins (center) just before the curtain went up on the 17th annual dinner of the industry's pioneers. Above. Talking things ovei| L. to r.: Al Schwalberg, C. ] Latta, Tom Connors, Bo O'Donnell, Sol Schwartz anj George Skouras. At left. A quartet of pioneer" meet at the reception. In th usual order, Ned Depinet, Mi Silver, C. J. Latta and Ed Fa> T em Cre Left. Max A. Cohen, William J. German and William F. Rodgers in congenial group. At right. Barber Shop Quartet. E. V. Richards, Jr., Jack Cohn, John J. O'Connor and Harry Kalmine. Below. When good fellows get together. Bob Benjamin Sam Dembow, Jr., E. V. Richards, Jr., Abe Montagui and George Dembow. A veteran sextet. (L. to r.) George Dembow, Eddie Dowling, Abe Montague, Paul Mooney, Msgr. Thomas F. Little and J. J. O'Leary gather at the reception which preceded the dinner. Msgr. Little, head of the National Legion of Decency, gave the invocation. Monday, November 7, 1955 Motion Picture Daily 9 rHE career of Herman Robbins — especially as envisioned by author Mort Sunshine and enacted by all-star cast at Pioneers Dinner. N EFFECTIVE narration of the career of Herman Robbins, Pioneer of the Year, with incidents illustrative of the character of the National Screen Service head, Screen Service head, was a feature of die 17di annual Pioneers dinner Friday evening. Written by Morton Sunshine, tele- vision's John Daly serv ed as principal narrator, assisted by such "name" talent as Dane Clark, Alan Dale, Nina Foch, Rita Gam, Benny Goodman, Dennis James, Kitty Kallen, Stubby Kaye, Rosemary Kuhlman, Jack Pal- ance, Betsy Parmer, Jack Russell, Dolores Wilson and the Goldwyn Girls. Music was supplied by Al Rickey and orchestra. The script, titled "Mister Robbins," touched eventful periods in the NSS head's career from his boyhood on New York's lower East Side, through his years on the old Evening World as a protege of its city editor, Charles E. Chapin, and office associate of such fabled writers as Albert Payson Terhune, Irvin S. Cobb, Martin Greene, and Lincoln Schuster. Joined Fox It traced his first association with William Fox's Box Office Attractions Co. through a connection with Win- field Sheehan, also an alumnus of the World, and who later was responsible for Robbins leaving Fox after he had become general sales manager of the company and a successful executive. It was at this point that, through a chance encounter with Ed Fay, vet- eran New England exhibitor, that Robbins was made aware of an open- ing with National Screen Service, a struggling company at the time. The deal Robbins made required him to keep an average of 1,200 ac- counts on the books but provided for a participation and allowed him three years in which to meet various con- tract terms. Robbins did it in two. He is credited with having put showmanship into trailers, which were haphazard substitutes for slides at the time, and exhibitors who went along with him soon found that in- stead of giving him a break, they were helping themselves by increas- ing their business. He advanced to head of the com- pany and today NSS has 28 ex- changes and three depots around the country. It handles an average of 632,000 units, consisting of accessory items and trailers weekly. Tributes to members of Robbins' family, Mrs. "Frankie" Robbins and the twin sons, Burton and Norman, and Allen, to his love of good music, his fabulous hospitality and energy, were abundant in other parts of the script. The personal tribute to the man concluded with these words: "True, he may rock the boat but Mister Robbins is a steady pilot. Here is a man whose word is his bond. Once given, you can count on him despite the consequences. He is de- pendable and when he takes on an assignment, he carries through and constantly strives for perfection. "Herman Robbins has been a con- structive industry force, providing leadership and statesmanship in the continuing progress of the motion picture medium. Served Charity "He has served countless charities of various denominations and lean- ings with great distinction and with- out publicity. Despite this, it is com- mon knowledge and there is no need for us to recite a long list of chari- ties which have been the beneficiaries of his deeds and contributions. "In like measure, he has served the industry and the nation, and with the help of his organization, per- formed a tremendous job in behall of the war effort which could not otherwise be accomplished. These efforts have been continued to the present day and will continue into the future. "This, then, is Mister Robbins— his industry stature increases with the years. He has earned our respect and admiration. He is most worthy of die designation, 'pioneer of the year'. "He is not the type to retire— he is too active both mentally and physically. We expect Mister Rob- bins to keep on rollin' along." Text of Pioneers' Plaque "The Motion Picture Pioneers, Inc. bestows its highest honor, 'Pioneer of the Year,' on a great showman, Herman Robbins, for a distinguished lifetime of service to the motion picture industry; for his outstanding contributions to the promotion and growth of the motion picture medium; for his leadership, inspiration and industry counsel in the performance of public service, and for his dedication and achievement in behalf of all patriotic and humanitarian causes." Awarding 1955 Pioneer Plaque The Pioneer of the Year plaque presented to Herman Robbins (right), chairman of the board of National Screen Service, by Jack Cohn (center), president of the M. P. Pioneers, and Ned E. Depinet, 1955 Dinner chairman, at the Waldorf-Astoria Hotel here Friday evening. Pioneers Dinner ( Continued from page 1 ) old Fox Film Corp. for a number of years, serving as its general sales man- ager for some time, was the subject of a series of tableaus depicting high- lights of his career and episodes il- lustrative of his character. The pres- entation, excerpts from which are published in adjoining columns, was written by Morton Sunshine of the Independent Theatre Owners Associa- tion of New York and "The Inde- pendent," and was enacted by a star cast of personalities from screen, stage and television. Another feature of the evening was the induction of a class of approxi- mately 50 candidates as new mem- bers of the Pioneers. Former Judge Ferdinand Pecora conducted the im- pressive induction ceremonies for the candidates, each of whom had at- tained 25 years of association with the industry. The names of the class members are published elsewhere in this issue. Pioneers' Origin Of the beginning and the serious purpose of the Pioneers, Robbins had the following to say in part: "The Pioneers came into being 17 years ago and its founder was and is our president, Jack Cohn. It came into being through tragic circum- stances, rather than happy ones. In the six months prior to our first re- union, there had been three deaths of men who had grown up together in our industry and at these three funerals were many of the same faces, come together to pay their last re- spects. And as a few of us were riding back together to our offices, Jack Cohn said: " 'Why must we meet only on sad occasions? Why shouldn't we get to- gether once in a while on a happy Members of 1955 Dinner Committee With Ned E. Depinet as chairman, the Pioneers 1955 Dinner committee consisted of: J. W. Alicoate, Richard W. Altschuler, Robert Benjamin, Harry Brandt, Walter Branson, George Dembow, Sam Dembow, Jr., Jay Emanuel, Alan Freedman, W. C. Gehring, W. J. German, Abel Green, Edward L. Hyman, Ben Kalmenson, Harry Kalmine, Marvin Kirsch, Mrs. Charles E. Lewis, Edward Morey, John J. O'Connor, Eugene Picker. Also, Martin Quigley, Charles M. Reagan, Phil Reisman, Elmer Rho- den, Sam Rinzler, Samuel Rosen, Sol Schwartz, Ben Shlyen, George Skou- ras, Mort Sunshine, Harry J. Takiff, Joseph Vogel, Mo Wax and George Weltner. Hal Danson, advertising-publicity director of National Screen Service, was in charge of publicity for the dinner. occasion?' And so the idea for a get- together spread contagiously. And this was our beginning, our first reunion for those who had been identified with our industry in one division or another for at least 25 years. "In succeeding annual reunions, there developed the thought that this happy evening for Pioneers should have some purpose for good— aside and beyond our evening of sociability and reunion. And again— under die leadership of Jack Cohn, the Pioneer Foundation was formed. "The Pioneer Foundation tries— and I say tries advisedly— ( it being merely a matter of funds) to help some of the Pioneers who are not as fortunate as others— who have met with reverses (Continued on page 10) to Motion Picture Daily Monday, November 7, 1955 52 Veterans of 25 or More Years in Industry Inducted into M. P. Pioneers in 17th Class A class of 52 veterans of at least 25 years in the industry was inducted into membership in the Motion Picture Pioneers at the 17th annual dinner of the organization last Friday night at the Waldorf-Astoria Hotel here. Members of the class were: Irving C. Ackerman, Frank Angotti, George Barnett, Paul Behrke, Joel Bezahler, Bernard Birnbaum, Louis L. Brown, Ephraim Charninsky, William H. Clark, Irving Dashkin, Norman W. Elson, William J. Gerrity, Melvin L. Gold, Monroe B. Goodman, S. Goodman, Herbert Greenblatt, Louis E. Hanna, Milton Harris, Louis L. Hess, Leo Jaffe, George M. Josephs. Also: John Kane, Milton Klein, Louis L. Klotz, Sidney Kramer, Edward Levene, Arthur Levy, Perry Lieber, J. S. Mednikow, John E. Michon, John F. Murphy, Harvey B. Newins, Daniel T. O'Shea, Eugene Pleshette, M. Mickey Schwarz, Morris Seider, C. O. Slenker, Dan J. Smolen, Sol Spiller, George B. Taylor, Edward L. Walton, John E. Williamson, Claude Ezell, Herman J. Golden, Daniel McLean, Frank Meyer, George Orth, Joseph S. Salzburg, Gordon E. Youngman, Frank Kassler, Herbert Bichek and Fred Ballmeyer. Pioneers (Continued from page 9) —with sickness— who need medication —hospitalization— who need financial aid to augment their meager funds that have been drained through sick- ness and unemployment. It is to the credit of our producing and distribut- ing companies and of our theatre cir- cuits, large and small, that they take care of their own employees gener- ously in these matters. Many Unfortunate "But there are many Pioneers who have been out of such employment for many years, and others who have been in business for themselves and have met with reverses. These are the ones we try to help to the best of our financial ability. You can well understand that this must be handled in a delicate manner. There can be no publicizing of names or general knowledge of who is being helped. In all of the cases, your Pioneer Committee, all unsung heroes, devote unselfishly much of their time inves- tigating delicately and sympatheti- cally the background and situation that merits assistance from the Foundation. Invites Contributions "And so when you return to your desks on Monday, and if your con- science nudges you and you feel you should help the Foundation help un- fortunate Pioneers, send a check, won't you?" Dais guests included: Charles Ali- coate, Richard Altschuler, Barney Balaban, Robert Benjamin, Harry Brandt, Max A. Cohen, Jack Cohn, George Dembow, Sam Dembow, Jr., Ned E. Depinet, Jay Emanuel, Gus Eyssell, Ed Fay, Charles Feldman, Frank FolsOm, William German, Leonard Goldenson, Abel Green, Harry Kalmine, Arthur Krim, Msgr., Thomas F. Little, W. C. Gehring. Also: Arthur Mayer, Don Mer- sereau, Abe Montague, John J. O'Con- nor, R. J. O'Donnell, Ferdinand Pecora, Sam Pinanski, Martin Quig- ley, Charles M. Reagan, E. V. Richards, Jr., Sam Rinzler, Herman Robbins, William F. Rodgers, A. W. Schwalberg, Sol Schwartz, Gradwell Sears, Spyros P. Skouras, Joseph Vo- gel, Herbert Greenblatt and George Skouras. Robbins Is Ninth to Get Pioneers Honor Herman Robbins, National Screen Service board chairman, who was honored last Friday night by the Mo- tion Picture Pioneers at their annual dinner at the Waldorf-Astoria Hotel here, was the ninth so acclaimed. Earlier recipients of the designa- tion, in order, were: Adolph Zukor, 1947; Gus Eyssell, 1948; Cecil B. DeMille, 1949; Spyros P. Skouras, 1950; Harry, Jack and Major Albert Warner, jointly, 1951; Nate J. Blum- berg, 1952; Barney Balaban, 1953, and Si H. Fabian last year. FJP Charities Dinner Set for Dec. 7 Here A combined advertising, publishing and radio-TV dinner in behalf of the Federation of Jewish Philanthropies has been set for Dec. 7, it was an- nounced by Louis G. Cowan, Colum- bia Broadcasting System; Monroe W. Greenthal, of the Monroe Greentha) Co.; Ned Pines, of Pines Publications, and Emanuel Sacks, RCA-National Broadcasting Co. The affair is sched- uled for the Wadorf-Astoria. This is the first occasion that the radio-TV industry has joined forces with the advertising and publishing fields in their annual Federation ef- fort. Proceeds of the annual Federation campaign are used to support a net- work of 116 hospitals and social serv- ice agencies serving more than 620,- 000 men, women and children of all races and creeds. 4-City Texas Debut For 'Texas Lady' Utilizing press, television and radio outlets in Texas, a search for a "true Texas lady" will be carried on as the key promotion for the four-city Texas premiere of "Texas Lady," it was announced Friday by Walter Branson, RKO's vice-president in charge of distribution. The produc- tion will debut Dec. 1 at the Majestic Theatre, Dallas; the Aztec, San An- tonio, and the Majestic, Houston. On Dec. 2 the RKO release will open at the Worth Theatre, Ft. Worth, Branson said. Warner Shorts Drive Honors Gus Solomon The Warner Bros, short subjects sales drive in the New York area will be held as a tribute to sales representative Gus Solomon, accord- ing to Ernest Sands, the company's New York branch manager. Cam- paign material on the drive, which will take place the week of Dec. 4 through 10, has already been dis- tributed to exhibitors and calls at- tention to "Gus Solomon's 25th An- niversary." Hoyt 's {Continued from page 1) with the British production scene and had an insight in the American mar- ket through his many American friends, warned that British producers would be commiting hari-kari if they tried to compete with Hollywood. In- stead, he advised, they should pro- duce pictures indigenous to Britain with "good universal English" spoken. He cited such pictures as "Doctor in the House," "Captain's Paradise" and "Richard III" as examples. As to penetrating the market with such product, Turnbull felt that small houses should be utilized as a "spear- head" for later more widespread dis- tribution. Turnbull said he used such a method in Australia, with marked success. He further suggested that British producers use a qualified American advisor as a counsellor on what films not to send to the Amer- ican market. He volunteered his be-- lief that the American public was not prejudiced against British product, citing the popularity of some British product on TV. Business Good Down Under Regarding Australia, Turnbull, who also heads the 20th Century-Fox dis- tribution organization in that coun- try, said that the industry was en- joying very good business there. He expects a record year for Hoyts this year. With the wool market good; the country was described as prosperous. As to TV, which bows there next year, Turnbull saw some ill-effects at the box-office which, he said, would be off-set by the popularity of CinemaScope. Hoyts, he went on, has an interest in a projected TV station in Melbourne. Asked about production in Aus- tralia, he said that 20th-Fox, in as- sociation with Sir Alexander Korda, was producing "Smiley" there. Chapman Gets Citation DUBLIN, Nov. 6.-Everett Chap- man, associate barker of the Variety Club of Ireland, was presented with a citation for his work while stationed in Bonn, Germany, between 1949 and 1952. Chapman is presently U. S. Public Affairs Officer in Ireland. Cohn Pact Extension Before Columbia's 'Holders on Nov. 28 Stockholders of Columbia Pictures, who will meet here on Nov. 28, will vote on proposals to extend the em- ployment contract of executive vice- president Jack Cohn and the issuance of stock options to vice-president Leo Jaffe and sales executive Rube Jack- ter, according to the company's proxy statement. Also on the agenda of the annual meeting is the election of nine di- rectors, the election of accountants and auditors and the transaction of other business which may come be- fore the meeting. Would Extend Through 1958 Columbia announced that it wished to extend the employment contract of Cohn until Dec. 31, 1958, with the weekly compensation of $2,500 and expense allowance of $300 clauses to remain intact. Under the agreement, Cohn, if he so desires, is to notify the corporation if he wishes to reduce the amount of time devoted to his duties at any time on or after Dec. 31, 1956. If he does so, Cohn's service would then be in an advisory capacity and his remuneration would be reduced by one half. The corporation also wishes to al- low Jaffe to purchase 2,625 shares of its common stock at $25.11 per share with Jaffe exercising his option by Sept. 27, 1961, the proxy statement reports. The company's stockholders are also asked to approve and ratify the issuance to Jackter of a stock op- tion for 2,625 shares of Columbia common stock at $25.11 per share, with such option being exercised by April 1, 1962. Briskin to Selznick (Continued from page 1) all business matters, engagements and physical production of the Selznick Co., which recently completed a deal with RKO Radio Pictures for the financing and distribution of a series of motion pictures. Briskin will also be in charge in the executive general management of the company, with Frank I. Davis, Jr., president, and Earl R. Beaman, vice-president and treasurer. Blank to Address Mo. -III. Exhibitors ST. LOUIS, Nov. 6.-A report on the international situation confront- ing production and exhibition will be rendered by Myron N. Blank, presi- dent of Theatre Owners of America, at the annual convention of the Mis- souri-Illinois Theatre Owners associa- tion which will be held here at the Hotel Chase on Nov, 21-22. The officers and directors of the Midwest exhibitor group have an- nounced that the theme of the an- nual conclave is "Do It Yourself." Hollywood personalities are ex- pected to attend the meeting, which will close with the crowning of "Miss Film Row of 1955." Showmanship isn't complicated the N. S. S. way. You just add one eye- catching item to another until you've built-up a crowd-stopping, show-selling landmark that nobody can pass by. It's as easy as stacking up building blocks. Check your N. S. S. Branch right now and see what they can do f or your boxoffice ! \J PfUlf BMr i SERVICE or rue mousrnr SHOWMANSHIP DURING THE "GEO. F. DEMBOW SALES TRIBUTE", SEPT. 5-DEC. 15 12 Motion Picture Daily Monday, November 7, 1955 In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO a pvUO-DELLAY" is the name of a L/ aew carpet and upholstery liquid cleaner from die Artloom Car- pet Company, Inc., Philadelphia. It contains DuPont's soil-resistant silica, "Ludox," in addition to colorless, fluorescent dyes designed to revitalize fabric colors. Described as odorless, colorless, non-toxic and non-flam- mable, the product is applied (in a mixture of one-part cleaner to tiiree parts water) to rugs with either a regular scrub brush or a rotary scrub- bing machine. Its "anti-soil" treat- ment is said to last for six months or longer. A complete line of stage hardware, rigging, curtains, counter-weight sys- tems and all-steel tracks are avail- able from Hubert Mitchell Indus- tries, Hartselle, Ala. The channel is made in one continuous piece from 14 gauge steel. There is a specially designed slot in the bottom for move- ment of carriers. Each single carrier has two large rubber wheels for quick, smooth operation. The manual operating line is spot cord. Pictured is an overhead type headblock in the company's line. • Fittings for drive-in theatre in-car lieater installations have been mar- keted by tlie Killark Electric Manu- facturing Company of St. Louis, Mo. Both single and two-gang boxes are available with 2-inch pipe straps and a clamping arrangement designed to make it easy to mount quickly to existing posts. Cast junction boxes are aluminum. • Apco, Inc., Chicago, has an- nounced expansion of its line of "Junior SodaShoppe" automatic cup drink dispensers. New models have a capacity of HW) cups (as compared with 1,000 for older models) and are offered at a lower price. Machines in the line include those for dispensing one, three or four drinks with varia- tions for both "still" and carbonated flavors. Automatic Admission Control System for Drive-Ins by RCA Special to THE DAILY CHICAGO, Nov. 6.-An automatic, ticketless admission control system for drive-in theatres, which is said to safe- guard receipts, speed admissions and provide a continuously totaling record of incoming cars and patrons, has been added to the line of theatre equipment distributed by the Radio Corp. of America, it was announced today by J. F. O'Brien, manager of RCA theatre and industrial equip- ment department. The admission system is a feature of the RCA display of theatre prod- ucts and equipment at the annual show and convention of the Theatre Equipment Supply Manufacturers As- sociation, which will open here to- morrow at the Morrison Hotel. The trade show will continue through Wednesday. The automatic admission control, developed by Taller and Cooper, Inc., is patterned after mechanized toll- collection systems designed by that organization for many of the nation's major bridges and turnpikes, accord- ing to Benjamin Cooper, president of the Brooklyn, N. Y., engineering firm. The drive-in system, he explained, combines all admission and receipt- Filmack Gifts for Conclave Delegates CHICAGO, Nov. 6. - Filmack Trailers has donated souvenirs to the Allied States - TESMA - TEDA - IPA convention here this week which will be presented to every woman regis- trant at the convention, as door prizes for convention luncheons for ladies and as prizes to convention delegates who are first to arrive at business sessions. recording procedures in a single operation which is controlled auto- matically by a single attendant in each of the theatre's entrance booths. The system makes possible an appre- ciable reduction in operating cost, simplifies bookkeeping and account- ing, and affords approved data for maintenance of prescribed records for Federal tax purposes, O'Brien said. The automatic admission control system, O'Brien explained, is built around a compact dial-control unit which is housed in each of the drive- in's entrance booths. As each incom- ing car stops at a boxoffice, the at- tendant dials the number of people in the car. The number of patrons is immediately flashed on a large, illuminated indicator board mounted atop the boxoffice and visible to man- agement personnel throughout the theatre. TESMA-TEDA Convention Program MONDAY (Nov. 7): 9:30 a.m.— Tesma business meeting (breakfast). Members only. 9:30 a.m.— Teda business meeting (breakfast). Members only. 10:00 a.m.— Trade Show opens. 3:00 p.m.— Teda board meeting. 7:30 p.m.— Teda-Tesma party, Em- bassy, Cotillion Room. TUESDAY (Nov. 8th): 10:00 a.m.— Exhibits open. 12:00 Noon - Allied - Teda - Tesma luncheon, Terrace Casino 1:30 p.m.— Theatre Equipment For- um, Terrace Casino. WEDNESDAY (Nov. 9): 10:00 p.m.— Tesma board meeting. 6:30 p.m.— Cocktail reception, Monte Carlo Lounge. Hosts, National Carbon Com- pany. International Popcorn Assn. The Monday sessions will be de- voted principally to merchandising methods and automatic vendors in in- door theatres. Tuesday's meetings will be devoted primarily to the drive-in theatre and its problems. Topics covering both indoor and outdoor operations will continue on Wednesday. Liebeskind Named to Mexfilms Sales Post The appointment of Nat Liebes- kind as Eastern sales manager of Mexfilms, Inc., newly established dis- tributing organization of Mexican pic- tures was announced by Sam Seidel- man. Mexfilms has lined up producers, directors and stars, and for the pres- ent is offering a list of 60 pictures, 46 of which are completed. Liebeskind, a veteran of the indus- try, spent 23 years in Latin-America, during which he opened up offices for several of the major American com- panies and later operated his own theatres there. He will make his headquarters in New York. Robbins on Tour After attending the Allied States Convention in Chicago beginning to- day, Burton Robbins, vice-president in charge of sales for National Screen Service, will tour the Midwest branches of NSS on behalf of the George F. Dembow sales tribute. He will visit Chicago, Milwaukee, Min- neapolis, Des Moines, Kansas City, St. Louis and Indianapolis. New Col. Exchange DALLAS, Nov. 6.-Columbia Pic- tures has opened its new exchange offices here. 'Guys and Dolls' Receives High Praise From N. Y. Film Critics The film critics of the New York newspapers were unanimous in their praise of Samuel Goldwyn's CinemaScope production of "Guys and Dolls," which opened at the Capitol Theatre here on Friday. Bosley Crowther, in the "Times" used terminology associated with the racing turf in stating that "any smart horsey player will tell you that an odds-on favorite is tricky, but the gamble this time has paid off as the film romped across the finish line in front, where it rightly belongs." He pointed out that there were a couple of turns where "it does hit a little heavy footing, which causes it to miss its rhythmic stride. But it straightens out in the home stretch and finishes going away. This makes quite a beautiful thing to look at in color on a wide screen." William K. Zinsser's notice in the "Herald Tribune" labeled the motion picture "a superior musical." He said that "the film retains the purity of the Broadway musical which has kept most of the funny lines and added some of its own. 'Guys and Dolls' will be one of the most popular movies ever made." Justin Gilbert in the "Daily Mirror" said that "the musical is at its, very best when it is brassy rather than downright dramatic." Kate Cameron in the "News" wrote that "Sam Goldwyn shot dice with five and a half million dollars at stake and won his point. His film is a rol- licking, boisterous, gay, funny, tuneful entertainment that'll double his outlay, and then some, before the picture has run its course. The production is an elaborate and beautifully staged film show." Archer Winsten's summation of the film in the "Post" stated that Goldwyn's production was "overproduced." He pointed out that "Guys and Dolls" lacked "some of the brassy authenticity of the original, but is satisfactory as one of the top musicals of the year. It reaches this eminence because it hits on every one of its several cylinders, comedy, romance, music, dancing, plot and local color." Rose Pelswick's opinion of the film was summed up in the head of her feature review: "Everything In Big Hit. Top Flight Actors, Sparkling Num- bers. Rich Color, All There." The "Journal American" critic commenced her notice by stating that "Spectacular is the word for Samuel Goldwyn's produc- tion. It's a big, lavish, and lilting song-and-dance show, that's loaded with entertainment." Alton Cook in the "World-Telegram and Sun" stated that the picture "Makes Broadway Merry! Visitors to the Capitol are likely to consider them- selves lucky people, rewarded by one of our times' merriest musicals put into delightful movie form." Bausch & Lomb CINEMASCOPE 35mm Projection Lens for use with 225/zi'' diameter prime lens Now! Bausch & Lomb brings CinemaScope within the reach of every theatre . . . even to the smallest size and budget! This new lens, too, is made to B&L standards of optical quality. It projects clear, sharp CinemaScope images ... a fitting companion to the B&L CinemaScope Lens that set the standard for the industry. Lens cost is no longer an obstacle to your CinemaScope installation . . . so ACT TODAY! (Prices on the complete line of B&L standard CinemaScope Lenses remain unchanged.) SEE YOUR B&L DEALER... OR PHONE, WRITE, OR WIRE B&L DIRECT TODAY! Start your extra CinemaScope profits rolling in. Ask for literature and demonstration Bausch & Lomb Optical Company, 74147 St. Paul Street, Rochester 2, N. Y. (In Canada General Theatre Supply, Toronto, Ont.) 14 Motion Picture Daily Monday, November 7, 1955 Vital Issues (Continued from page 1) prime importance, the recommenda- tions of the Emergency Defense Committee. The EDC met here on Friday and prepared its report and the guessing already has started as to what the group, headed by North Central Allied's Benny Berger, will propose to the board. The general opinion is that EDC will strongly urge the Allied board to remove any barrier that might hold back a move to call in the gov- ernment in the matter of regulating film terms. The chances for some sort of a compromise look slim at the moment, according to some sources. Allied's attitude toward intra- industry relations, including its joint conferences with representatives of Theatre Owners of America, is ex- pected to be revealed tomorrow by president Ruben Shor in his keynote address to the convention. Much Interest in Clinics The film clinics at this convention are expected to receive more than or- dinary attention. Allied's concern over alleged increasing film costs is slated to be crystallized at the concluding session on Wednesday which will be devoted to film problems. The reports oii the clinics will be received and discussed at this wind-up parley and it has been stressed that all appro- priate recommendations by the clin- ics will be acted upon by the full membership. The Allied leaders have given as- surance that every issue will be "squarely met" and every exhibitor "with something important or inter- esting to say" will be heard at this open forum. Two Prime Issues There appears to be high interest in two particular issues: namely, ar- bitration and the Council of Motion Picture Organizations. The latest draft is said not to have been sub- mitted formally to Allied for ap- proval, but some action is expected to be taken officially on it. A hands- off policy has been maintained by the association because of the drafts failure to include the arbitration of film rentals and because of the elim- ination of a clearance definition, as well as its acceptance of two pre- releases per company per year. Renewal of membership in COMPO may run into some snags. At least two regional units have gone on record stating that continuation of support would depend on certain guarantees. This may become a na- tional policy. ;HftMGi_fRo^rr^ Order Your SPECIAL TRAILERS ALLIED STATES ASSOCIATION CONVENTION PROGRAM Morrison Hotel, Chicago Rembusch EE3 ^^jd famous for ^fdependABILITY FILMACK 1177 $. WABASH. CHICAGO »630 NINTH AVC..NIW YO»K 10:00 A.M. 2:00 P.M. 5:30 P.M. 9:30 A.M. 12:00 Noon 1:30 P.M. 3:00 P.M. 3:00 P.M. 8:00 P.M. 9:00 A.M. 9:30 A.M. 12:00 Noon 12:30 P.M. 1:30 P.M. 6:30 P.M. 7:30 P.M. 8:00 P.M. MONDAY, NOVEMBER 7 Board of Directors Meeting — Suite 605. Opening Convention Session — Terrace Casino — Lower Level. Call to Order and Welcome By: Jack Kirsch, general convention chairman. Invo- cation: Dr. Louis L. Mann, Sinai Congregation, Chicago. Keynote : Ruben Shor, Allied president. Permanent Chairman: Ruben Shor. Business Session : Arbitration — Abram F. Myers, Allied States general counsel. Circuit Expansion — Nathan Yamins, past national Allied president. Pay-TV — Trueman T. Rembusch, co-chairman, Committee Against Pay-TV. New CinemaScope Dimensions — Spyros Skouras, president of 20th Century-Fox. Demonstration of 20th Century-Fox's 55mm. CinemaScope process, Oriental Theatre. TUESDAY, NOVEMBER 8 Film Clinics — Coordinator: Sig J. Goldberg. 1. Small Towns (3500 or less) — Chairman: Leo F. Wolcott. Parlor F, 2nd Floor. 2. Large Towns (up to 20,000 — Chairman: Joe Finneran. Par- lor G, 2nd Floor. 3. Cities (20,000 to 100,000) — Chairman: Irving Dollinger. Walnut Room, 2nd Floor. 4. Key Neighborhood and Sub Runs — Chairman: Milton Yasenoff. Venetian Room, 2nd Floor. 5. Outdoor Theatres — Chairman: Julius Gordon. Hollywood Room, Mezzanine Floor. 6. Circuit Buying and Bidding — Chair- man: Sidney E. Samuelson. Rooms 427-29-32. Luncheon for registered delegates combined with TESMA-TEDA (Terrace Casino — Lower Level). Equipment Showmanship Clinic. L. W. Davee, Century Projector Corp., Moder- ator (Terrace Casino — Lower Level). Open Forum (Terrace Casino). Admission Taxes — Colonel H. A. Cole, Past National Allied President. COMPO — Wilbur Snaper, National Allied's Rep- resentative, COMPO Triumvirate. A night at the "Chez Paree" — Sponsored by: Pepsi-Cola Company. WEDNESDAY, NOVEMBER 9 Early Bird Breakfast — Terrace Casino — Lower Level — Sponsored by : Highlander-Central Ice Cream Co. Concessions Clinic — Terrace Casino — Lower Level. Bert Nathan, President of IPA, Moderator — Lee Koken, Director of Concessions, RKO Theatres, Co-Moderator. Luncheon for Registered Delegates — Terrace Casino — Lower Level. Open Forum and Closing Business Session — Terrace Casino — Lower Level. Reports from Film Clinics — Sig J. Goldberg, Co-ordinator. Film Selling Policies & Practices — Benj. Berger, Chairman. Cocktail Reception — Monte Carlo Lounge. Sponsored by: National Carbon Co. Motion Picture Industry Banquet — Terrace Casino — Lower Level — Your Host: The Coca- Cola Co. ( Continued from page 1 ) vocates of toll-TV "have been either gross misrepresentations or out-and- out lies." Rembusch also appealed to the Al- lied directors and the national ex- hibitors organization's membership for contributions to a "war chest" as "the fight may well last for several years and your committee will need funds to carry on the fight. I can assure you that the money will be spent frugally and wisely. We are paying our own personal expenses and our work will be done entirely on a vol- unteer basis." Titled 'The Big Steal' The Allied States leader, in his re- port entitled "The Big Steal," con- tinued by stating that "now is the time to expose the motive behind the Pay-TV boosters for the proponents of 'Pays' would have us believe that they are purely altruistic in their in- terest of 'Pays' using the free air waves; that their interest lies solely in improving television programming. However, a bit of simple arithmetic reveals the terrific amount of money that would accrue to the proponents should they succeed in their air waves grab. "Contemplate 36,000,000 sets equipped with decoders at $100 per decoder; the bill the American people would pick up for this one item alone would amount to over three and a half billion dollars. Assuming a 15 per cent profit on sale of decoders by the manufacturers, it adds up to a nice tidy $550,000,000 profit for the self-professed altruistic supporters." Rembusch pointed out that the varied supporters of toll-TV have slipped up in revealing that "it is the almighty dollar that they are interested in, not the American public's stake in free television programming." Starr Answers Proponents The committee co-chairman, Alfred Starr of Theatre Owners of America being the other titular head of the opposition force, also discussed the arguments in favor of subscription television presented by Zenith Radio Corp., Telemeter, Skiatron and also discussed the Jerrold Electronics' po- sition on the issue. Rembusch said: "As an amateur radio operator for many years who has had the use of the free air waves, I have welcomed the opportunity to serve on the committee. The pro- ponents of 'Pays' attempt to secure the use of the free air- waves for transmission purposes has always gone against my grain. It has gone against my grain for I have a deep- rooted conviction that the air waves, like other American freedoms, must remain free if we are to preserve our form of government. Called Un-American "Pays-TV, if it secured use of the free air waves would be the first step toward complete control of the coun- try's communications and set the stage for the uprooting of our Ameri- can form of government." ON A*- ■ Every element of exhibitor promotion contributes its share to the comfort and entertainment of your patrons. By far the most important of these elements is the quality of the picture on your screen. That picture is light, and it's National Carbon's business to see that you get the most light possible at the least possible cost. It's bound to make a difference to your patrons — and that means business, too. Be sure that your lamps are trimmed from the present line of "National" carbons. They're the finest ever made. THE PICTURE IS LIGHT . . . GIVE IT ALL YOU CAN WITH "NATIONAL" CARBONS The term "National" is a registered trade-mark of Union Carbide and Carbon Corporation NATIONAL CARBON COMPANY . A Division of Union Carbide and Carbon Corporation 30 East 42nd Street, New York 17, New York SALES OFFICES: Atlanta, Chicago, Dallas, Kansas City, Los Angeles, New York, Pittsburgh, San Francisco In Canada: Union Carbide Canada Limited, Toronto 16 Motion Picture Daily Monday, November 7, 1955 PEOPLE Dr. Douglas H. Ewing, Charles P. Baxter and James M. Toney have been elected vice-presidents of Radio Corp. of America. n J. W. English, one of the oldest exhibitors in the state of Florida, has opened his new 1,200-seat Palm Theatre in Homestead, Fla. C. A. Dandelake has sold his Col- onial, Majestic and Tar Theatres in Tarboro, N. C, to Glenn Davis of Tampa, Fla. Dandelake, former presi- dent of the Theatre Owners of North and South Carolina, recently moved to California. n Roy Nicaud, former branch mana- ger of Howco Films in Atlanta, has been named Southeastern sales mana- ger for Distributors Corp. of America. Edward Harrison has acquired United States distribution rights to "Goya," a 20-minute film on the life of the Spanish painter. The picture will open today with the debut ol "Umberto D" at the Guild Theatre here. VV. E. (Bill) Rochelle, former co- owner and manager of the Capitol Theatre in Linden, Tenn., has joined the staff of Crescent Amusement Co. to assist in advertising and promotion. Peter Swater has been appointed manager of the Orpheum Theatre, S in Francisco, the home of Ciner- ama. He formerly managed the Cin- ( rama houses in Buffalo and Dallas. Jackson Miller, his predecessor, has gone into another business in Los Angeles. Sept. TV Set Sales Were 2nd Highest From THE DAILY Bureau Television WASHINGTON, Nov. Todau 6. — Television set out- put during September totaled 939,515 sets, the Radio-Elec- troriies-Telcv ision Manufacturers As- sociation reported. This was the second highest month- ly figure on record, exceeded only by the 947,796 sets produced in Septem- ber, 1954. RETMA said output of TV sets from January through Sep- tember totaled 5,760,506 sets, more than 1,000,000 above the 4,733,315 sets produced in the like 1954 period. RETMA also announced that at a meeting of the board of directors in Chicago on Friday Nov. 18, it will discuss plans for an industry drive next year to get Congress to ease the taxation of TV sets Asides & Interludes — by Al Steen Chicago, Nov. 6. ALLIED States Association is holding its annual convention here this week and there is barely a handful of its torch-bearers still around who attended the organization's first conclave in the Windy City. When was it? Well, it ran from Feb. 10 to Feb. 12, 1931. That was almost 25 years ago. Although it was a baby association, it had out-grown its diapers and was inclined to take a bat and beat the day- lights out of its parents— the Motion Picture Theatre Owners of America, from which it had been born. In the opinion of the MPTOA boys, Allied was a juvenile delinquent. ft ft ft Of the top echelon who rated their pictures in the Motion Picture Daily's issue of Feb. 10, 1931, only three are still active in the affairs of the association. They are Abram F. Myers, who also had the title of president as well as general counsel; Col. H. A. Cole, the Texas ter- rier, and Nathan Yamins, the Massachusetts mauler. Sprinkled through the registration list were others who have helped to give headaches to the distributors, too, such as Sid Samuelson and Benny Berger. A prominent name, also, was Bay Moon, now a Universal sales executive, who, when with his old buddies, probably has a race to see who gives out with a headache first. ft ft ft Well, what were the issues of the day, 'way back there a quarter of a century ago? A three-column headline in M.P.D. on the opening day of that convention spurted: "Battle for Existence Under Way Today at Chi." Now wait a minute! That sounds familiar. ft ft ft However, a look at what Allied hoped to accomplish will reveal that in the main there was a different set of problems. First, Allied sought a modification of block booking to give exhibitors a clause provid- ing for 25 per cent elimination. Well, Allied licked that problem all right by getting Uncle Sam to exile block booking to Siberia or wherever trade practices get exiled to. Next, Allied wanted separation of feature and short subjects sales, distributors being asked to authorize 25 per cent booking elimination on block sales with a standard price for all features and shorts to be determined locally. An offspring of that situa- tion is still around in the form of national sales policies and Allied hopes that it will be able to stunt the little fellow's growth. ft ft ft Another goal of that 1931 convention was the elimination of the music tax. From music tax to admission tax in one generation. Allied also wanted a reduction of the penalty on copyright infringement from $5,000 to $500. Oh, all right. Ah, but look at the next big stickler: Allied sought the establishment of a zoning and protection system based on the existence of competition as of one theatre with another. The newcomers in this business may think that a protection system meant the hiring of a night watchman. No, protection was sort of another name for clearance and it went something like this: (Editor to Steen: Cut it out. We haven't got room.) ft ft ft On the second day of the conclave, Allied pledged $100,000 to fight compulsory block-booking and all the other items mentioned above. And the late Al Steffes, whose efforts were largely responsible for the founding of Allied, stated very vehemently, "Independent exhibitors are through with round-table conferences." Although there have been subsequent round-table parleys, nobody can say that Al's fighting spirit hasn't been an Allied symbol. ft ft ft Buried down in a pre-convention story in the Daily was this: "Another subject will be the proposed merger of Allied and the MPTOA." Whether the subject ever came up has been lost in the pages of history. If it did, it may be that the delegate who proposed it was shipped off to Siberia along with block booking. ft ft ft There's rarely a dull moment at an Allied jamboree. It's reported that one Allied member returned to his fireside from a convention and his wife asked, "Were you a good boy while you were away?" And the fellow replied, "Yes, dear, there wasn't a 'doll' moment." REVIEWS: The Twinkle in God's Eye Republic The adherents of Mickey Rooney may find their star strangely cast in this modest picture in which the actor portrays, of all people, a newly or- dained parson who seeks to bring religion to a tough frontier town in the 1880's. Rooney doesn't take to the clerical garb too well; the role has forced him to be uncharacteris- tically subdued with no opportunity for indulging in the boisterous exu- berance, punctuated by mugging, which has become his stock in trade. This is not to imply, however, that the parson whom Rooney portrays is a solemn fellow; on the contrary, he is a cheerful and determined in- dividual who sets about the business of building a church and acquiring a congregation with a ready zeal. The script by P. J. Wolfson makes a stab at humor by having the parson ignorant of the ways of the West, and the high point comes when he learns to ride a bronco and im- mediately enters and wins a rodeo contest. The other people who populate the episodic story are the usual dance hall girls with their hearts of gold, led by Coleen Gray; gamblers, pros- pectors, gunmen, etc., all of whom forsake their sinful ways under the parson's guidance. Rooney produced and directed this film and has also written a song, "The Twinkle in God's Eye," which is sung by Eddie Howard off-screen. Running time, 73 minutes. General classification. For release in October. Betrayed Women Allied Artists The selling names in this standard women's prison drama, Allied Artists' production of "Betrayed Women," a film which has some element of sus- pense despite the stereotyped char- acterizations and lukewarm dialogue, are Tom Drake, Beverly Michaels and Carole Mathews. Theatres with suc- cessful box office records on previous dramas of women-behind-bars will find much for merchandising purposes here. Drake portrays a lawyer assigned to investigate reports of cruelties in- flicted on women inmates at a re- formatory run by Esther Dale, super- visor of the prison, and guard Sara Haden. Tough molls Miss Mathews and Miss Michaels finally engineer a i break, taking Miss Dale and Drake as hostages. The remainder of the film concerns police chase sequences, and eventual elimination through kill- ing, capture, etc., of the escape plot. The story, by Paul Peil, with screenplay by Steve Fisher, hasn't attempted to experiment too greatly with imagination, and the film suf- fers accordingly. Eddie Cahn di- rected. Running time, 70 minutes. Adult classification. Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News Best from Britain ► Indulging in generalization, it might be said that the British are a stoic, patient people. For years they have been turning out top- notch motion pictures which, ac- cording to their more outspoken producers, never have received a fair shake in U. S. theatres. Some- what as a result, New York tele- viewers, in the last seven-day period, have been treated free of charge to seven of the biggest and/or best motion picture produc- tions ever turned out in England — ■ "Caesar and Cleopatra," "The Man in the White Suit," "Brief En- counter," "Great Expectations," "Notorious Gentleman," "The Cap- tain's Paradise" and the pre-the- atrical premiere of "The Constant Husband." And, from the audience response, indicated in the eager- ness with which advertisers are picking up the tabs for their presentation, it would seem that stoicism and patience are begin- ning to pay off. The influx of top British product may well be bring- ing down the value of those old films in Hollywood vaults. It should also pave the way for greater ac- ceptance of British product in the nation's theatres. Color Entry ► Chromatic Television Labora- tories, Inc., subsidiary of Para- mount Pictures, has placed an order with Telechrome, Inc., elec- tronics research laboratory in Amityville, N. Y., to produce a WHIRLING LADY LOS ANGELES: Klaus Lands- berg, vice-president and gen- eral manager of KTLA, in recent weeks has been faced with a problem that would be unique nowhere but in televi- sion. Singer Anita Gordon, of the station's "Bandstand Re- vue," obviously is an expec- tant mother and Mr. Lands- berg has taken upon himself to devise various ways of showing her face only. His latest device — which Miss Gordon carefully avoids watching on the monitor — is a revolving mirror with 40 images of the lady's face whirling around the TV screen. number of 21-inch color television receivers for purposes of demon- stration and research. Chromatic has said that its Lawrence color tube, designed by Dr. Ernest O. Lawrence, will permit the manu- facture of color sets that could retail for under $500. The initial manufacturing order, it is as- sumed, is designed to test not only the practicality of the tube but this economic factor as well. Highest— Again ► The genius which is Walt Dis- ney— in any language and in any medium — seems to be further- proved with the latest ratings, proudly cited by ABC-TV, which says the Mickey Mouse Club is the highest rated regular daytime tele- vision program, according to the Nielsen October 1 Repoi't and the October Report of the American Research Bureau. Kine Amateur ► Eddie Dowling has a good idea, as he often has. He wants to bring in all the kinescopes of all the TV program ideas that have failed to make the grade, and in a round table discussion, ask the public for its opinion. He believes that this "amateur night on TV" would do something for both audience par- ticipation and public recognition of new talent. He thinks that if you introduced the producer, or told his story, and then showed a condensed version of what he pro- posed to sell, that it would bring a response that would be gratify- ing to these losers. For all of the programs thus shown would be losers — in the preliminaries, in the New York market. It takes a lot to make the grade in television, these days, and the public is the final judge. Let it decide what's what, who is who, and which is which, for their own future suc- cess. The audience mail should be terrific. Things to Come ► One of the most challenging "things to come" for television will be international hookups permit- ting networks to cross the oceans for live shows and special events. It is also rash to put a timetable on scientific discovery, but some experts expect transatlantic tele- vision by 1960. Just which relay system will prove to be the most practical is uncertain. The signals could be carried by cable or boosted by water-borne or air-borne "space platforms". It is not too early to think about resolving the differ- ences in standards, which have the U.S. using 525-line pictures; Brit- ain 405 lines; Germany 625 and France both 412 and 819. Sic Transit ► Dodger fans, being of a higher type, won't care but some of them might raise an eyebrow or make an equivalent Brooklyn gesture at this news. Jacob Ruppert, Inc., last week concluded a four year deal with the New York Giants to telecast the home games of that team over WPIX. In case you don't remember the Ruppert brewery owned the New York Yankees in the good old days. How the mighty have fallen. Resolution ► Those experts who met in Tan- gier recently, under the auspices of UNESCO and with the purpose of promoting international cooper- ation between films and television, passed a worthy resolution. It recommends the establishment — with UNESCO support— of an In- ternational Center of Educational, Scientific and Cultural Films for Television, with the object of pro- moting greater production and dif- fusion of such films among televi- sion stations. Would it be frivolous to suggest that the center be given a less pompous handle and that perhaps its aims might be reached somewhat more easily with a little less talk of education, science and culture? Our only thought — -ad- mittedly still ill-defined — is that there must be a way to accomplish the above-mentioned aims without using show business scare words. Plans for '56 ► To prevent the 1956 political campaigns from bringing broad- cast chaos, two networks already have plans afoot. NBC has acti- vated its Political Broadcast Divi- sion, under Joseph A. McDonald, through whom all requests for po- litical time will pass. And last Friday ABC announced that it now will "be pleased to accept" requests for time from "recog- nized" Republicans or Democrats who want to announce their can- didacies for the Presidency. In Our View OF a recent evening, as the Alcoa Hour began its new series of sponsored dramatic performances, the president of the Aluminum Company of America appeared during an intermission, briefly wel- comed his company's television audience, and promised, among other things, calm, non-intrusive commercial messages related to the Aluminum Company of America and its manifold products. That focuses attention on a sector of the whole tele- vision picture which constantly receives concentrated effort, but can never have enough. The refreshing change of pace which came through from the television screen when the Alcoa chief spoke was as a breath of clean, fresh air across a smoke-filled room. There is vast need, across the whole face of television, for con- stant striving in this direction. Too many times the life blood of the medium be- comes fouled by misuse, mishandling and poor judg- ment. The vital point to be kept constantly in mind, as this observer has said before in this space, is that the viewer who is alienated from his set or a program by too much or too many or too heavy-handed commercials is never a potential patron for the sponsor's product, and the vicious circle thus engendered can have serious consequences for the whole industry. A wise axiom might be the simple notion: Never permit the commer- cial to get in the way of the program's subject matter, from the viewer's standpoint. — C. S. A. 17 Television Today Monday, November 7, 1955 Passing in Review IT WAS A WEEK OF ODDS AND ENDS, some of which were better than others. NBC-TV continued to fascinate viewers from coast-to-coast Sunday (October 30) with its ' Wide Wide World" kaleidoscope, this time concentrating on the wide wide west. It should be a source of irritation to many viewers, however, that the last 30 minutes of this stunning show should have to overlap the first 30 of CBS-TV's "Omnibus," so that a conscientious televiewer has to keep dialing his set to be sure of not missing anything. Such is the price -and benefit — of free competition. Early risers on Sunday would do well to tune into CBS-TV's unusual "Look Up and Live." Presented with the cooperation of the National Council of Churches of Christ, this is a half-hour of thoughtful effort to breathe new life into Sabbath programing. Last Sunday (October 30) was another in its "theology of jazz" series, featuring the lively gospel singing of the unique Mahalia Jackson. The Reverend Allen Kershaw pro- vided the commentary that only occasionally smacked of the jazzophile's over-earnestness. Next Sunday: Dave Brubeck. Alfred Hitchcock seems to be emerging as a dominant Sunday night personality. His introduction for his 30-minute CBS-TV programs (which he describes as "situation tragedies") usually overshadow the dramas themselves, but make them all worthwhile. Last Monday night NBC-TV's Sid Caesar, in his own hour, provided the curious spectacle of an elaborate skit, "The Handsome Prince," which lampooned — and not very kindly — the same network's forthcoming "The Great Waltz," seen Saturday night. Intra-mural problems? Elsewhere in the week: NBC MATINEE THEATRE, "Be- ginning Now." NBC-TV, 1 Hour, 3 P.M., EST, October 31, 1955. Color. Live, from Hollywood. Varied Sponsors. Appropriately enough, "Begin- ning Now" is the title of the first of NBC's grandiose, ambitious un- dertaking, a full-hour class dra- matic presentation, five times weekly, no less, and in the middle of the afternoon. This first, writ- ten by the notable John P. Marquand and adapted by Frank Gilroy, comes from Hollywood, like all the others, under the general supervision of Albert McCleery, stars Louis Hayward, Joe Bourn- euf, Frances Reid and Mike Mil- ler. It was well produced, ably performed and intelligently writ- ten, albeit slightly soap-operaish, which may reasonably be forgiven, in view of audience and intent. The story is of the too-wealthy, too spoiled son of money, whose conduct bids fair to ruining his college son. The youngster is brought to see the light in time, through the efforts of the father's understanding friend and the boy's mother. Let it be said, if this may reasonably be taken as a fair sam- ple of the quality to be expected from "Matinee," that the poor, down-trodden, hard-working house- wife never had it so good. Lady, leave that living room cleaning for the 3 o'clock spot every day. PREVIEW THEATRE Now taking appointments for their 43rd STREET Luxurious "Century" Projection Room OMNIBUS, CBS-TV, lVi Hour, 5 P.M., EST, Sunday, October 30, 1955. Live from New York and New Haven, Conn. For Aluminium Ltd., of Canada, and Scott Paper. With several programs already under its belt, "Omnibus" gives every indication of remaining one of television's most thoroughly re- warding— and reliably entertain- ing— shows for still another sea- son. And with host Alistair Cooke and the 90-minutes of show time as the only constants, "Omnibus" continues to prove the advantages to be had from a format that can encompass everything from Bach to boogie, from Renaissance cul- ture to the evolution of the Aus- tralian crawl. Last Sunday (Oc- tober 30) offered fascinating di- versification, the first half featur- ing Jessica Tandy and Hume Cronyn in a series of famous "courtship" scenes, and the last PAYING OFF By noon October 31, last, just prior to the first show- ing of the new daytime pro- gram, "Matinee," (See re- view) NBC reports, it had more than $4,500,000 in ad- vance gross billings signed. The network called it the "largest advance sale" for a show of its type in TV his- tory, via George H. Frey, the sales vice-president. Looks like the special sales pitch has paid dividends. half Esther Williams and the Yale swimming team of Robert Kiphuth in a remote from New Haven. Mr. and Mrs. Cronyn were especially effective in the harrowing segment from "Street-car Named Desire," beautifully staged and carrying a tremendously dramatic punch for a disembodied excerpt. The swim "telementary" not only provided a showmanlike change of pace, but also offered a bright, breezy and altogether winning view of the real-life Esther Williams not often seen by the general public. THE BIG SURPRISE, NBC-TV, I! Vednesday, November 9, 1955 Motion Picture Daily "ouncil Acts [ron Curtain Nations Won't IGet IFFPA Ok By J. A. OTTEN WASHINGTON, Nov. 8.-The ad- ninistrative council of the Interna- tional Federation of Film Producers t Associations yesterday voted unani- mously not to change the associations' egulations so as to permit associations "Worn Iron Curtain countries to join. The council, holding a four-day neeting here at the headquarters of Dflf-he Motion Picture Association of \merica, also approved participation n 1956 film festivals in Cannes, Venice, Cork, Berlin, Edinburgh, Karlsbad and other places. Just a Precaution Dr. Renato Gualino of Italy, presi- dent of the administrative council, ;aid that the group did not actually lave pending any applications for nembership from Iron Curtain coun- tries but that he had a feeling that ujjipphcations would be coming soon, 'because of the changed international situation" and he therefore wanted to *et the board's views on the matter. The federations' present regulations dearly indicate that only groups of ^private producers can belong and not producers from countries where the ^'industry is under the direct or indirect Control of the state. The administra- :ive council, said Dr. Gualino, unani- Itymously decided against changing these ^"regulations, and therefore industries which are under the direct or indirect -i-control of the state will continue to be ■Excluded from the federation, fn To Participate in Cork Ul The council approved a new film itfestival for 1956 at Cork, Ireland, —from May 21 to 27, but will inform the organizers of the festival that the federation will not participate in any festival in 1957. Dr. Gualino said the federation did not want too many fes- tivals in one year and felt that there should be a rotation of festivals among different cities, and therefore, was ap- proving participation in the Cork festival only for 1956. The council also approved partici- pation in these other festivals: at Cannes in France in March; at Ven- ice, Italy, in August; at Berlin, Ger- many, in the latter part of June and sarly July; at Edinburgh, Scotland, from Aug. 20 to Sept. 9; at Karlsbad, Czechoslovakia, from July 11 to July 24. One Year Only Dr. Gualino said that participation in the Karlsbad festival next year |was subject to certain discussions still I to be had with the management of Idie festival. He also said that partici- pation was being approved for 1956 3nly and that 1957 participation would depend on whether certain ! conditions were met. He explained that the federation was insisting that I the festival have no political signifi- Not So "Spectacular" TV Debut of Korda's Husband' On NBC Receives 73.7 Trendex Sir Alexander Korda's production of "The Constant Husband," which had its American premiere over the television network of the National Broadcast- ing Co. last Sunday evening as a "spectacular," received not so spectacular a Trendex rating— an average of 13.7 in the 15 cities polled during the 7:30 to 9 P.M. period. According to a representative of NBC-TV, the Korda film ran second during the 90-minute period to shows televised by the Columbia Broadcast- ing System. The "Famous Film Fes- tival" on the American Broadcasting Co.'s television network was third, he said. Nine Films Rated The 15-city Trendex Television rating for the 7:30 to 9 P.M. (EST) period was: 7:30 P.M. CBS Jack Ben- ny (26.9); NBC "Constant Husband" (15.9); ABC Famous Films (10.3); 8:00 P.M. CBS Ed Sullivan (34.2); NBC "Constant Husband" (12.7); ABC Famous Film (9.4); 8:30 P.M. CBS Ed Sullivan (36.8); NBC Con- stant Husband" ( 12.5 ) ; ABC Famous Films (8.6). Morris Helprin, president of Lon- don Film Productions, Inc., said here on Monday that on the basis of "the debut on television" of "The Constant Husband," he "hopes for a minimum of 5,000 theatrical bookings for the picture" and "a domestic gross of be- tween $500,000 and $750,000." Jack Gould, in his New York "Times" review of the first television showing of a major motion picture prior to its exhibition in theatres, said that "The Constant Husband" "was very routine, a far cry from even the general run of English films cur- rently available on the home screen. Except for the opening scenes, the film did not have the sparkling lines needed to keep such a bit of non- sense on its feet and achieve a climax of hilarity. Missing was the usual British subtlety." The critic summed up his opinion by saying that "the program would seem to suggest that it may be a while yet before top quality films have their debut on video. If there are handsome theatre grosses to be made, it is unrealistic to expect a producer to pass them up. 'The Constant Husband' will hardly afford a fair test of how a TV pre- miere might or might not affect fu- ture box-office receipts." Gross Is Caustic Ben Gross, in the "News," said that "I have seen many an old movie on TV which provided better entertain- ment." Jay Nelson Tuck in the "Post" said that the audience "had comedy, and it wasn't bad either. The film took just 90 minutes, but it was 90 min- utes of pleasant whipped cream spiced with a touch of mystery." Company Dividends Higher for 9 Months WASHINGTON, Nov. 8.-Publicly reported cash dividends of motion picture companies in the first nine months of 1955 were 14 per cent ahead of 1954, the Commerce De- partment reported. The Department put the total for the first three quarters of this year at $21,385,000, compared with $18,- 775,000 for the like period last year. Commerce officials usually figure that publicly reported cash dividends ac- count for about 65 per cent of the total actually being paid out. The Department said that publicly reported cash dividends of film com- panies in September amounted to $3,787,000, compared to a revised figure of $3,798,000 last September. cance and diat any films shown at the festival be allowed to circulate com- mercially in Czechoslovakia with the earnings from these films freely trans- ferable. He added that these were regular federation rules for all film festivals. If United States companies showed films at the Karlsbad festival and then circulated these films commercially in the country, they would be the first American pictures distributed in Czechoslovakia in several years. 35 Films Shooting, As 7 Are Started HOLLYWOOD, Nov. 8.-Aldiough the increase over last week was slight, the total number of pictures now in work once again reached the 35 level that it had maintained for four con- secutive weeks. Seven new pictures started and six others finished. Started were : "Crime in the Streets," and "Screaming Eagles," Bischoff- Diamond Productions ( Allied Artists ) ; "City of Women," Lorraine Produc- tions, wide-screen, Eastman color and "The Weapon," Hal E. Chester, Su- perscope (Independent); "The King and I," CinemaScope, De Luxe color (20di Century-Fox); "Bed of Fear," Harris-Kubrick Productions, and "Ban- dido," Bandido Productions, Cinema- Scope, De Luxe color ( United Art- ists ) . Six Completed Completed were: "The Come On," Superscope and "The Four Seasons," Widescreen, color (Allied Artists); "Swamp Women," Woolner Bros. Pictures, CinemaScope, Pathecolor ( Independent ) ; "Bottom of the Bot- tle," CinemaScope, color (20th Cen- tury-Fox); "The Man with die Golden Arm," Carlyle Productions (United Artists); "Congo Crossing," Techni- color ( Universal-International ) . Henry Ginsberg For Scripts, Talent Ginsberg Sees TV as 'Feeder' For Hollywood The role of television as a "feeder" of script material and talent for the motion picture industry was under- scored here by Henry Ginsberg, pro- ducer of "Gi- ant," to be re- leased by War- ner Brothers. Ginsberg, a former consult- ant on film matters for the National Broadcasting Co., mentioned three promising personalities who will ap- pear in "Giant" and who had their start on TV. They are Carol Baker, Fran Bennett and Dennis Hopper, he stated, adding that the late James Dean, one of the featured players in "Giant," also got his big push from TV. "Giant," which also features Rock Hudson, Elizabeth Taylor and Jane Withers, is in die process of cutting and should be released in six or seven mondis, he stated. Cites Former Comedies Ginsberg likened the current role of TV to the two-reel tiieatrical com- edies of former years which, he said, served as a "feeder" of talent. The veteran producer when asked about the cost of his new picture, said only that "Giant" was "very ex- pensive." He added in response to a query that the picture was 100 per cent financed by Warners. He explained that he, George Stevens, the director, and Edna Ferber, audior of die book, are equal partners in Giant Productions, die firm set up for diis venture and which made die deal widi WB. He said he felt the film should have its premiere in a city outside of Texas, the locale of the picture. He explained that he felt that such a move would build up anticipation on the part of audiences in Texas. Stresses Film Content The film, in Warnercolor, was pho- tographed in conventional dimensions in order to obtain the needed in- timacy with characters, he stated. Ginsberg expressed his belief diat die content of the picture is what really counts with audiences today, rather dian die photography or proc- ess used in projection. To Study U.S. Methods Vincente Salgado and Joaquin Agusti, president and general man- ager respectively of C.E.A. Studios in Madrid, will arrive in Hollywood on Nov. 17 for a mondi-long survey of production and distribution* Motion Picture Daily Wednesday, November 9, 1955 Aggressiveness Keynote at Allied Convention Allied Would Halt Circuit Acquisitions (Continued from page 1) 1956 convention would be held in Dallas. Nathan Yamins delivered the re- port on circuit expansion, asserting that the Department of Justice, which was supposed to police the consent decree, was, in fact, becoming an ad- vocate of the circuits by approving expansion projects. Comments from the floor indicated that the acquisi- tion moves were placing independent theatres in jeopardy. Sidney Samuelson, who made the motion to reject the arbitration draft, described it as "witchery in words" and reported there were rumors that the distributors planned to "push it down exhibitors' throats." Sees Little Chance of Success Cole said that he had discussed the proposed new tax repeal cam- paign with Congressmen, including House Speaker Sam Rayburn, and that all said there was very little chance of its success. Hal Makelim addressed the conven- tion briefly and thanked members for their support of his production program. Permanence of New ( Continued from page 1 ) taken now, in view of L. W. Davee, Century Projector Co. and panel mod- erator, is that any new innovations will be designed to utilize modern theatre equipment. In other words, if an exhibitor now installs one-track magnetic sound very little of that in- vestment will be lost when the exhibi- tor adds more tracks for stereophonic sound. "The 35mm process will be in use for a long time to come," Davee said, pointing out that all the systems con- templated by the major studios in- volve 35mm prints to serve all except a very small number of roadshow type engagements. The reason for using wide film such as the 20th-Fox 35mm, the speaker said, was primarily because "older methods of photogra- phy are no longer adequate for wide screens." Ampex Sound Described Ross Snyder, Ampex Corp., de- scribed the sound system developed by Ampex and other companies for Todd-AO's "Oklahoma!" which was hailed as the most highly developed sound to date. Snyder also stressed the importance of surround sound in a theatre to increase audience en- joyment. Other speakers included J. F. O'Brien, R.C.A.; Fred Dickley, Altec; Al Boudouris, Eprad Co., and Leonard Schatz, Raytone. Fighting Opening Speech Shor Urges Militant Allied Policy; Spurns 'Neutralism/ TOA Merger Special to THE DAILY CHICAGO, Nov. 8.— A militant policy, rejecting any form of "neutralism," was outlined here by Allied States president Ruben Shor in his keynote address to the Allied States convention, meet- - ' . ing at the Morrison Hotel. The policy rejected proposals to merge Allied and Theatre Owners of America, ridiculed the current arbi- tration draft, forecast failure of any "friendly negotiations" with film com- panies, and criticized the activities of the Council of Motion Picture Organ- izations. Names Martin and Starr Titled "It's Now or Never," the keynote address lived up to its ad- vance promise made by Shor that it would name names. Theatre Owner of America leaders, including former president E. D. Martin and Alfred Starr, chairman of the executive com- mittee, were among those listed by Shor as carrying out what he charged was their association's "do-nothing" policy. Shor took 20th Century-Fox presi- dent Spyros P. Skouras and William C. Gehring, assistant general sales manager, to task for not fulfilling what Shor called a promise to an- nounce a change of sales policy to the trade press. Shor referred to the meeting last spring held by the joint Allied-TOA committee with the 20th- Fox president. He also attacked TOA leader Mitchell Wolf son for his key- note address at the recent TOA con- vention and seriously questioned the proposal of Sam Pinanski, another TOA official, advocating a campaign for the total elimination of the Fed- eral admission tax. Urges 'Aggressive Measures' Fully endorsed in his 10-page ad- dress were "Allied's aggressive meas- ures," including Allied's recommenda- tion for governmental regulation of film rentals, and Allied opposition to any expansion of the divorced cir- cuits, especially in the drive-in field. One reason cited by Shor for Al- lied's decision not to continue parleys with distribution officials was that "Allied could not in good conscience carry on friendly negotiations with the distributors and attack them be- fore a Congressional Committee at the same time." During the course of his attack on COMPO, Shor said that the Allied board will decide whether its mem- bership should be renewed. The board decided it should not. (See separate story. ) Turning to the proposed tax drive, ing that there "must be some ulterior motive behind Allied's failure to de- clare at once in favor of a tax cam- paign." Shor countered: "Bearing in mind that the film companies and major circuits would be the benefi- Gehring Urges Allied To Stay in COMPO Special to THE DAILY CHICAGO, Nov. 8.-Disappointment in Allied's decision to suspend its membership in COMPO until person- nel and policy changes had been ef- fected was expressed here yesterday by William C. Gehring, executive as- sistant general sales manager of 20th Century-Fox, who has been serving as Al Lichtman's alternate on the tri- umvirate. Gehring said that Allied should re- consider its stand and continue its support of COMPO. Lee Jones Elected TESMA President; Tom Lavezzi V.P. Special to THE DAILY CHICAGO, Nov. 8. - Lee Jones, sales manager of Neumade Products Corp., of New York, yesterday was elected president of Theatre Equip- ment and Supply Manufacturers As- sociation, succeeding Fred C. Mat- thews, whose term expired, and who now becomes honorary member of the board of directors for four years. Tom Lavezzi, of Lavezzi Machine Works, Chicago, was elected vice- president to succeed Larry Davee, Century Projector Corp., who was elected to the board of directors. New members of the board to serve a term of three years are: Ed- ward Wolk; of E. H. Wolk, and J. A. Fetherston, Kollmorgen Optical- Co., Ben Adler, Adler Silhouette Letter Co., of Los Angeles, was re-elected, as was F. W. Wenzel, Wenzel Pro- jector Corp., Chicago. ciaries of such a campaign, and would be the targets if Allied proceeds with its program for regulating film rentals and curbing chain expansion, isn't it possible that TOA is seeking to divert Allied from its course and induce it to occupy itself with measures which will mainly benefit the distributors and chains?" Throughout his speech the widen- ing gap between TOA and Allied was evident. At one point, addressing him- self to TOA leaders who proposed the formation of one big exhibitor organ- ization, Shor rhetorically asked "Why merge?— you are welcome to join Allied." Ass'n Board Scans Local, Foreign Fields ( Continued from page 1 ) Allied, and Rube Shor, president, had gone completely out of line with the "whole scheme" designed for it originally. The feeling was, it was said, that Robert Coyne, special counsel, controls the organization without consulting the members. An- other factor was Compo's failure to act on toll TV. The board's action came as somewhat of a surprise, inas- much as Wilbur Snaper, Allied leader and a member of the Compo trium- virate, indicated at the New England regional conference last month that he would be satisfied with the opera- tion of Compo if a few changes were made. The Allied board in two days of pre-convention conferences, also voted to join the Union Internationale de l'Exploitation Cinematographique, as a gesture of good will. See Action on Draft Today On the subject of arbitration, con- sideration of the so-called Levy- Schimel draft was referred to the general convention for advice because of its bearing on pre-releases. Offi- cial action is expected to be taken on Wednesday. Feeling that Allied leaders are well aware of what is going on in the minds of the legislators, the board voted to appoint a three-man commit- tee to watch the admission tax situa- tion and to advise its membership when and if the time is right for another tax repeal drive, and also as to the possibility of the success of such a drive. The committee con- sists of H. A. Cole, Trueman, Rem- busch and Myers. No action was taken by the Emer- gency Defense Committee because the board wanted, first, to sound out the "grass roots" exhibitors in the film clinics as to their rentals prob- lems. Action is expected to be taken Wednesday afternoon on the floor. Will Appeal to D. of J. Believing that the Department of Justice does not give sufficient time to an affected exhibitor to prepare his case after a circuit files an applica- tion to acquire a theatre property, the directors prepared a resolution as to what the board thinks the Depart- ment of Justice should do to safe- guard exhibitor interests. Under the present setup, the Department, through the trade press and by con- tact with the affected exhibitors, an- nounces a court hearing date a week or 10 days before the hearing is to take place. The board believes that the notice of the application by a circuit for expansion should be an- ( Continued on page 9) i THE TENDER TRAP: "What Every Girl Sets For Every Man." When this ^reat audience attraction was previewed at Loew s Lexington, NewYorh, it received the HIGHEST RATING in the entire history of Film Research Surveys. It is a richly produced, star-packed entertainment that is a sure-fire money show! (Radio City Music Hall, of course!) M-G-M presents in Color and Cinemascope a daring, delectable, deluxe production of trie stage comedy— "THE TENDER TRAP" Starring FRANK SINATRA DEBBIE REYNOLDS DAVID WAYNE CELESTE HOLM With JARMA LEWIS Screen Play by JULIUS EPSTEIN Based on the Play by Max Shulman and Robert Paul Smith And presented on the New York Stage by Clinton Wilder Photographed in EASTMAN COLOR Directed by CHARLES WALTERS Produced by LAWRENCE WEINGARTEN * Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound witk M-G-M's THE TENDER TRAP (a wonderful entertainment) Wednesday, November 9, 1955 Motion Picture Daily Allied Meet Hears Myers, Sees New 'Scope Vlyers Strikes New Process Is Impressive Won't 'Pass on' Earning Note Dn Arbitration Abram F. Myers Special to THE DAILY CHICAGO, Nov. 8.-Warning sig- als against Allied's acceptance of the rejected arbitration system, drafted vithout Allied's participation, were ounded at the mnual conven- ion here by Al- i e d general ounsel Abram Myers. Myers warn- ings were deliv- ered in an 11- page statement, offered to the convention as a guide for ac- tion on the ar- bitration issue. In light of its recommendation that the arbitration draft be rejected, it is considered virtually certain that the convention will disapprove the proposed draft when it comes to a vote tomorrow. Referred by Allied Board The issue was referred to the con- vention by the Allied board of direc- tors. Myers in his statement repeated the charge made before the recent meet- ing of New England exhibitors that the current draft differs from the 1952 draft in that "something of value" to exhibitors in regard to the definition of pre-releases has been dropped. Myers referred to his clause which was added to the "distributors . . . archaic definition of clearance." This definition requires that the waiting time between runs, in order to constitute arbitrable clearance, must be stipulated in the contracts, he stated. Distributors, he went on, in 1952 finally yielded to his addi- tional clause which would have al- lowed arbitration of clearances on the basis of regular practice in handing out runs, in addition to the clearance stipulated in contracts. Blasts Pre-Releases Lashing out at the policy of pre- releases, Myers charged that "pre- releasing in practice, if not in theory, is unlawful under the court decrees." He claimed that Paramount "back- tracked" on its pre-release plans for "Desperate Hours" after having re- ceived a written protest from him, questioning the legality of Para- mount's so-called "merchandising" re- leases. "But the best indication that the film companies are shaky about this practice is their repeated attempts to secure immunity by writing into the arbitration plan this provision author- izing the pre-releasing of two pic- (Continued the frame area expanded to four times normal. The reduction to 35mm. naturally eliminates virtually all of the grain, enhances sharpness and increases the feeling of depth. What is surprising is that the half hour of scenes from "Carousel" would represent such a tremendous stride over the quality now achieved in what must be called "old fashioned" Cine- maScope. The decision made by Spy- ros P. Skouras, president, and Darryl F. Zanuck, vice-president in charge of production, to photograph all fu- ture productions in 55mm. is under- standable after viewing the "Carou- sel" rushes. Introduced by Zanuck The scenes shown to the Allied delegates and several hundred exhibi- tors and press representatives in the Chicago area were introduced from the screen by Zanuck, who explained how the 55mm. system works. The plan for other 20th-Fox pic- tures is to have a limited number of "roadshow" 55mm. engagements. Skouras said the first picture would be "The King and I" with roadshow engagements starting around Sept. 1, 1956. The total number of such wide- film projections is not expected to ex- ceed 35 or 40, according to Skouras. He emphasized that the basic plan of the new CinemaScope is to bring su- perior screen entertainment to all the theatres of the world. Urges Use of New Pickup Skouras also urged exhibitors who have small theatres equipped only to show CinemaScope in optical sound to install the new penthouse pickup permitting one-channel magnetic sound. This is important, Skouras said, so that pictures may be projected at the full 2.55 to 1 ratio of Cinema- Scope, as demonstrated in the "Car- ousel" scene. The demonstration was on a screen 48 feet wide. The projection angle is tures per company per year, although the provision has nothing whatever to do with arbitration," he declared. Myers also criticized the provisions in the draft dealing with runs, com- petitive bidding, damages, block- booking and contract violations. Rentals Omitted Film rentals, sought by Allied as an arbitrable item, has not been in- cluded in the proposed arbitration system, which was left open for Al- lied to join although the organization did not participate in the drafting of the proposal. Warned Myers: "The independent exhibitors have been challenged as never before. The scheme of this ar- bitration proposal is to cast upon ex- hibitors the entire burden of policing the decrees, if not, indeed, enforcing the law." from page 1) 23 degrees and the Oriental's screen is tilted back about 5 degrees. Sound was three-track magnetic. The fourth track for the "Carousel" scenes has not yet been recorded. Exhibitors at the screening were visibly impressed and took advantage of the suggestion to see the picture from all over the auditorium. The only questions were on costs and availability. 55 mm. Cost I -Track Sound For 20th Also Special to THE DAILY CHICAGO, Nov. 8.-Development of a single penthouse attachment for one-track magnetic sound which will enable theatres to play all Cinema- Scope pictures in their full and proper 2.55 to 1 ratio was announced here yesterday by Spyros Skouras, president of 20th Century-Fox at the opening session of Allied States Asso- ciation's convention. Skouras also announced that plans to release "Carousel" only in the 55mm. print had been abandoned and that the picture would be re- leased in 35mm. next Washington's Birthday. Asks Organizational Unity Before making these announce- ments, Skouras made a strong plea for a single exhibitor organization, declaring that "exhibition never can be saved" until there is one associa- tion speaking for all theatre owners. He urged Allied to appoint a com- mittee to study all the angles of a possible merger with Theatre Owners of America. He pointed to Britain's CEA as an example of exhibitor strength, stating that CEA's influence in Parliament exceeded the influence exerted by any other industry. Skouras said that 20th-Fox would continue its policy of offering flat rentals to theatres grossing less than $1,000 a week and that if any exhibi- tor was refused such a deal by a branch manager, he should wire Skouras personally. Inexpensive Attachment Used By using the penthouse attachment with an inexpensive change of sprockets and rollers, Skouras said that one-track magnetic sound may be provided with the same optical equipment that theatres now have. Those having magnetic equipment will continue to be served without new installations being required. The system was developed, Skouras said, because optical sound doesn't "give the full picture." The attachment and installation will cost about $900, according to Earl Sponable, research head who de- scribed the mechanism of the pent- (Continued on page 10) Darryl F. Zanuck Says Zanuck Special to THE DAILY CHICAGO, Nov. 8. - Twentieth Century-Fox has borne expenditures of "several millions of dollars" to develop its new 55mm. CinemaScope process, but "has no inten- tion of passing them on to the exhibitor," Dar- ryl F. Zanuck, vice - president in charge of production, de- clared here. Zanuck made the statement in connection with the dem- onstration of the new proc- ess at the Oriental Theatre, held in conjunction with the Allied States convention. Sees '50% Improvement' Referring to the scenes shown from "Carousel," which had been shot in 55mm. and reduced for projection to 35mm., Zanuck saw an improvement of "at least 50 per cent over any- thing . . . heretofore seen in Cine- maScope. I refer to the sharpness of focus, the vast photographic area, the sense of audience participation and the enormous improvement in depth," he added. "It is our plan to exhibit certain of our big attractions in a few spe- cially equipped theatres on full 55mm. projection machines — but I emphasize that our main objective in developing the new 55mm. Cinema- Scope is to bring the perfection of photography into every theatre, large or small, throughout the world." Says Grain Is Eliminated Zanuck claimed that by shooting it on the "large film" and reducing it to 35mm. "we have totally eliminated grain." He also claimed that the 55mm. system is the only one to have "totally eliminated distortion." He credited Skouras with being "the moving force behind these de- velopments," adding that the 20th- Fox president has "reminded us that we can only defeat competition by giving audiences something better than they have had before." Allied Board ( Continued from page 1 ) nounced as soon as it is submitted. Under the consent decree, an acqui- sition by a circuit must not unduly restrain trade. Allied believes that while an acquisition may be sought in only one area it could have a wider effect and that all exhibitors should know about it. 10 Motion Picture Daily Wednesday, November 9, 195 A.A. Meet (Continued from page 1) Morev R. Goldstein, AA vice-presi- dent and general sales manager, who will preside. Harold Mirisch, vice-president, who was to have come on from the Coast for the sessions, will be unable to attend because of the pressure of studio business. Goldstein will outline the studio's release plans. Division sales heads at the meeting will include James A. Pritchard, Southern; Nat Nathanson, Midwest, and Harold Wirthwein, Western. Midwest branch managers in at- tendance will include Frank Thomas, Kansas City; Maurice Schweitzer, St. Louis; Don Tibbs, Salt Lake City, and Jack Felix, Denver. The Southern division will be rep- resented by branch managers Henry Glover, New Orleans; Bailey Prichard, Memphis; Gene Dyer, Charlotte; James Hobbs, Atlanta; W. G. Car- michael, Oklahoma City, and W. E. Finch, Dallas. Kenneth Nyman, 56 LONDON, Nov. 8. - Kenneth A. Nyman, 56, former president of Cine- matograph Exhibitors Association, died here last week of a heart attack. He is survived by his widow and two daughters. The significant developments in television and their meaning . . . Every Monday in Television Today Right at the start of the week — through an inter- pretive new style of trade paper journalism — this concise report of the sig- nificant news and events keeps you posted quickly and easily. Television Today Published every Mon- day in con junction with Motion Picture Daily Television — Radio .with Pinky Herman* LIMAX," the CBS-TVehicle, originates in Hollywood "to be in V> the midst of Filmland's talented citizens," according to the decision makers there. Soooo— they've just signed Kim Hunter, who lives in New York the year round, to fly to Holly- wood to star in the program's Nov. 24 seg, "Portrait in Celluloid." . . . Kate and Howard B. Phillips have collabbed on a script, "The Beautiful Lie," in which Gertrude Berg will star Dec. 11 on "The Goodyear Playhouse," TVia NBC. This "man & wife" script team shows concrete evidence of writing talent. . . . Dynamic young Mickey Schwarz, as president of the rapidly expanding ATV Film Productions, Inc. (clients include Remington-Rand, Tide, Gillette, Chase & Sanborn, Socony Vacuum and Crosley TV among others) has much in which to take pride Pinky Herman hut he's proudest of the fact that he's just been elected to membership in the Motion Picture Pioneers. . . . Jack Carroll, former vocalist with Les Brown ork, has just waxed his first platter for Unique Records. Backed by Joe Leahy's Band, Jack has a real chance for the big time with his rendition of "Sweet Kentucky Rose." ft ft ft Wilson & Co., Chicago meat packers, which heretofore has utilized only TV spots, has signed to sponsor Guild Films' dramatic teleseries, "I Spy," in 10 Mid-West markets. Series stars Raymond Massey and scores of top-notch Broadway and Hollywood artists and although on the market but a short time, is already seen over 42 stations. . . . Diana Lynn has been signed for the lead in the Wm. McCleery TVersion of F. Hugh Herbert's Broadway comedy, "A Girl Can Tell," which will be NBCast Sunday (9:00-10:00 P.M.) on the "Alcoa Hour." . . . Stan Byrnes of the firm's west coast office has been named sales manager for Studio Films, Inc., by George G. Weiss. ft ft ft Ten of the 15 telefilms, comprising the "Anniversary Package" now being marketed by ABC Film Syndication either won or the respective stars won citations: "Brief Encounter"— N. Y. Film Critics and Int. Fed. of Film Critics Awards. "The Browning Version"— Cannes and Berlin Film Festival Awards. "Black Narcissus"— Academy Award and N. Y. Film Critics Award. "Christopher Columbus"— stars Fredric March, two- time Academy Award winner. "Crash of Silence"— one of 1953's Ten Best Movies voted by Gen. Fed. of Women's Clubs. "Great Expecta- tions"—Academy Award winner. "Jassy"— stars Margaret Lockwood, Na- tional Film Award winner. "Kind Hearts and Coronets"— one of the best films of 1950 (Time Mag.). "Man in the White Suit"— second best movie of 1952. (National Board of Review). "Seventh Veil"— stars James Mason, four-time winner, Motion Picture Herald-FAME Poll. "Quartet" —second best movie of 1949 (National Board of Review). ft ft ft Henry F. Woods, Jr., manager of general publicity, and Harry Rauch, manager of the radio-TV publicity department, respectively, for Young & Rubicam, have been upped to veeps there. Congrats. . . . For hand- ing this department the best laugh of the week, the enterprising flack for George Blake Enterprises rates these few lines. His release an- nouncing the fact that the Blake firm, in filming musical spots for the Schaefer Beer account, required several different musical ensembles to play the Schaefer theme. The release continues — and we quote: So how do you like it Hillbilly? Calypso? String Quartet? Dixieland? or just plain Christmas music with sleigh bells and the swish of falling snow? Unquote. We'd like to hear the version depicting "the swish of falling snow." (tee-hee.) . . . ABChief Leonard Goldenson, chairman of the board of United Cerebral Palsy, will preside at its annual con- vention to be held this Friday, Saturday and Sunday at the Hotel Statler in Boston. . . . Harry Mandel invited us to visit the Palace Theatre on Times Square over the week-end. The wonderful hillbilly and folk music offered by the "Grand Ole Opry" gang, including Roy Acuff, Kitty Wells, Johnnie & Jack, Ruby Wells, Pappie and his Jug Band, Smokey Mt. Boys and the Cedar Hills Square Dancers plus the en- thusiastic reception accorded their efforts by the city slickers in the audience, made us think we were back at the Rymer Auditorium in Nashville where we first watched this hootenany. Fox Sound ( Continued from page 9 ) house. Skouras said that the attach ment may be purchased on credi extending for three years or more i necessary. Referring to CinemaScope progress Skouras said there are now 16,00( installations in the United States anc that of the 18,000 theatres abroad 13,756 have been scope-equipped. Twentieth-Fox, in its new devel opment, has steered clear of the so- called "combination" print, to be adopted by M-G-M, which combines an optical sound track with the mag- netic sound tracks. The position of 20th-Fox has been that it will not compromise on what it believes to be the supremacy of magnetic sound. The company in a statement also described two systems used in con- junction with the development. They are the AMPEX single-track magnetic sound system, and the Magnasync Magnaphonic single channel magnetic sound system. Necessary Simplex units also can be purchased from National Theatre Supply, it was added. Italian Duty (Continued from page 1) ture Export Association, who left Washington hurriedly last weekend in an effort to stave off proposed re- strictive measures against American films. An increase of compulsory projec- tion of native product to 120 to 160 days yearly, as compared to the pres- ent 80 days, is now being sought by ANICA. The all-industry organiza- tion also has asked the government to increase the frozen deposit required of non-native films from 100 to 200 per cent. At present a frozen deposit oi 2,500,000 lira has to be made for each non-native film, with some ex- ceptions, which is more than 1,000 meters long and shown dubbed in the Italian version. The deposit, accord- ing to the policy, will be returned without interest after 10 years. Meanwhile, it is used for financing native production at the official rate of discount of the Bank of Italy plus 4.5 per cent. Exempt from this duty are: foreign films shown in the orig- inal version with or without Italian titles; foreign films from countries with special agreements; one dubbed foreign film for each native film pro- duced. The board of directors of the Mo- tion Picture Export Association met here on Monday reportedly to hear a telephonic report by MPEA vice- president Griffith Johnson from Rome. Portland Exhibitor Dies PORTLAND, Ore., Nov. 8. - S. Murray (Sam) Williams, 71, first manager of the Orpheum Theatre here for Sullivan-Considine, and a one-time actor, died at his home here of a heart attack. He was a native of Dixon, Tenn. Wednesday, November 9, 1955 Motion Picture Daily n REVIEW: Running Wild Universal more abroad \ stalsc n con- :. They agnatic inasyu ism jro- The title of this picture is derived from the fact that it deals with a gang of teen-age hoodlums engaged in stealing automobiles. As still an- other picture devoted to the theme of juvenile delinquency, it is somewhat deficient in competitive assets. Ob- viously low-budgeted, the film de- velops an exceedingly trite story line and has no important marquee names to help with the possible exception of the up-coming Mamie Van Doren, ho makes a solid impression in a couple of early scenes and then is virtually dropped for the remainder of the film's running time. Once introduced to the hero, Wil- liam Campbell, and then told that he is not the gang member he appears I to be but an undercover agent for the police, most audiences can pre- dict the ensuing plot. Scriptwriter Leo Townsend provides no surprises: Campbell is at first regarded with great suspicion by the car thieves but wins the confidence of their leader (played by Keenan Wynn) and grad- ually gets the goods on them. To do so he is forced to court Wynn's girl friend (Kathleen Nash) and the picture slows down considerably to develop this romance. For action there are two gun fights and fist fights apiece, but the excitement is brief. The one episode in which die pic- ture manages to kick up some mo- mentary diversion is set in a teenage "juke box joint" and exploits the charms of Miss Van Doren. Joined by a large group of Universal extras she dances frenziedly— decked out in a tight-fitting sweater and skirt— to a "rock-and-roll" number called "Raz- zle Dazzle." This is the picture's big moment and since it occurs at the beginning, "Running Wild" has no- where to go. Running time, 81 minutes. General classification. For December release. Genn Sues Russfield, Alleging Pact Breach HOLLYWOOD, Nov. 8.-Russfield Corp. yesterday was sued in Superior Court here by Leo Genn, British ac- tor, for $35,000, assertedly due him under a contract calling for 10 weeks of work in "Run for the Sun." The actor alleges the script was changed in such a manner as to mini- mize his role, and he refused to per- form. The suit asks travel expenses in addition to the amount named. Name Committee Heads for V.C. Meet Spyros Skouras, Jr., will serve as chairman of the Souvenir Journal com- mittee for the Variety convention which will be held here May 9-12, 1956, it was announced by Martin Levine, chairman of the convention. Other appointments were Burt Rob- bins to act as chairman of events, and Ira Meinhardt to serve as chairman of convention operations. Fla. Meet (Continued from page 1) and they're trying in any way they can to make a beachhead in the homes of America." The exhibitors applauded Starr's description of the work already done by the Committee Against Pay-See TV. Robert W. Coyne told MPEOF that the Audience Awards have three pur- poses, "to provide Hollywood with in- formation, to provide us with a useful and desirable type of promotion and to bring a needed search for new star talent." Report by Sarra Lamar Sarra, vice-president of Florida State Theatres and MPEOF's legislative chairman, gave a report on the work accomplished and warned against an attempt to revise the state's sales tax which would result in a tax on film rentals, which are now ex- empt from state taxation. Other speakers were Ray E. Green, state comptroller; Horace Denning, Theatre Owners of America vice-pres- ident; Bolivar Hyde, a director of TOA; U. S. Sen. Spessard Holland; MPEOF president Jerry Gold; Mayor Haydon Burns and Russell Kay, news- paperman whose syndicated column is used in 194 Florida weekly papers and magazines. Joan Crawford a Guest Joan Crawford, guest of honor at the Monday luncheon, told the exhibi- tors that her main aim in pictures is to "provide them with good movies that will be easy to sell." The Motion Picture Advertising Co. was host at an evening cocktail party which was followed by a buffet dinner and dance in the Roosevelt's ballroom. Majors in Percentage Action Against Long Special to THE DAILY GALVESTON, Tex., Nov. 8.-Eight motion picture distributors each filed a percentage action in the Federal Court here last week against John G. Long, Bryan Powell and various cor- porations and partnerships with which Long was associated in the operation of a circuit of theatres in this state. Paramount, Loew's, Warner Bros., 20th Century-Fox, R.K.O., United Artists, Universal and Columbia are the plaintiffs. Officials to Attend Chi. Bow of G and D' Producer Samuel Goldwyn and his wife, and Howard Dietz, M-G-M vice-president, left here yesterday for Chicago to attend the Midwestern premiere of "Guys and Dolls" at the Chicago Theatre on Friday. Marlon Brando, Jean Simmons, Stubby Kaye and the Goldwyn Girls, plus David Golding, publicity head for Goldwyn Production, also will at- tend the opening. Goldwyn will re- turn to New York at the weekend. UA to Distribute Preminger's 'Arm' United Artists, which is a heavy investor in Otto Preminger's produc- tion, "The Man with the Golden Arm," will exercise its option to re- lease the picture, it was announced on Monday by U.A. president Arthur B. Krim. The decision to distribute the film was made after Krim, Robert S. Ben- jamin, chairman of the board, Wil- liam J. Heineman, vice-president in charge of distribution, and Max E. Youngstein, vice-president, viewed a rough cut of the picture in Hollywood last weekend. Krim declared that UA regards the Preminger production as one of the most important pictures ever han- dled by the company. Under the agreement with Preminger, UA has the right to refuse to distribute the picture. Preminger, in an interview here a number of weeks ago, said that the Production Code administration had not approved the script of "Golden Arm" because it deals with narcotics. Four-Times Jane HOUSTON, Nov. 8. - The Shep- herd Drive-in Theatre here ran a show consisting of four Jane Russell films, "Las Vegas Story," "Naughty Widow," "Double Dynamite" and "Montana Belle." PEOPLE Charles Schlaifer, president of Charles Schlaifer and Co., and a leader in the field of mental illness and health has been elected vice- chairman of the board of directors of the National Association for Mental Health. Frank Kassler, president of Con- tinental Distributing, has retained Johanna Grant, free-lance publicist formerly associated with Italian Films Export and James D. Proctor Asso- ciates. Miss Grant will work with Sheldon Gunsberg, director of adver- tising and publicity. □ John O'Sullivan, who has been su- pervising Lockwood & Gordon drive- in theatres at Bridgeport and Dan- bury, Conn., has been promoted to the post of central New England division manager, supervising theatres in New Hampshire, Massachusetts and Rhode Island. Mark Sheridan, 20th Century-Fox Southwest district manager, was at the Houston branch for a sales meet- ing, finishing up a two-week tour which took him also to Oklahoma City. ANNA MAGNANI Puts the Indelible Mark of Greatness on in her first American picture — playing a passion-stricken woman in a body and soul affair . . . 12 Motion Picture Daily Global Meet review: ( Continued from page 1 ) vice-president in charge of produc- tion, will co-host the gathering, which will be highlighted by the screening of 12 or more major productions, in- cluding rough cuts and parts of pic- tures not yet completed. Home Office Officials to Attend A series of business sessions throughout the conference will then develop sales policies and merchandis- ing and promotion plans for the pic- tures from an international view- point. Attending the week-long meet- ing will be some 75 company dele- gates, including a large number of home office executives, regional sales directors, territorial managers and sales chiefs of each country, and top publicity personnel. Artists and Models Paramount — Hal Wallis — VistaVision Loew Says that Ordinary Theatres Will Retain 35mm. LONDON, Nov. 8.-On his arrival here from Germany today, Arthur M. Loew, president of Loew's Interna- tional Corp., said that screens of the future will utilize 55mm. projection with ordinary exhibitors taking 35mm. reductions of the 55mm. productions. Delay Co. Heads' 'Formula' Meet The meeting of company presi- dents, slated for yesterday, has been indefinitely postponed pending fur- ther study by company representa- tives of suggested global formulae on the division of permits. Meanwhile, company representa- tives are slated to continue their se- ries of meetings on the problem. It is understood that the Motion Picture Association of America is applying a A slap-happy production in color by Technicolor, which runs the gamut from the ridiculous to the sublime and which should please Dean Martin and Jerry Lewis fans, is "Artists and Models." It is a typical, light- hearted film which should appeal to the young of all ages, and also to exhibitors who have had some measure of success with other Martin and Lewis films. The Hal Wallis' production in VistaVision which also has Dorothy Malone, Shirley MacLaine and Eddie Mayehoff of "That's My Boy" fame as other marquee bait, was first produced by Paramount in 1937, and again in 1938, with Jack Benny in the leading role. Like the previous pictures of the same title, this version offers plenty of cheesecake and feminine pulchritude, plus songs and dances. High points of the picture are sequences in which Miss MacLaine outshines Lewis in the mugging, clowning and overall comic departments, and when Mayehoff appears in his role of a publisher of gory comic books. The story is well suited for Martin and Lewis, as the former portrays a singing artist and the latter a "brainwashed," idiotic youth who achieves his status by reading too many comic books. When Martin is unable to obtain an illustrator's job, he finally lands one illustrating comic books —the type that offer kids plenty of violence, plus science fiction, by using nightmarish dreams which come from Lewis' warped mind. The comic book story deals with a secret formula for guided missiles and attracts the attention of the Secret Service and enemy spies. Miss Malone, besides portraying the romantic interest opposite Martin, also is an illus- trator. Miss MacLaine has the role of Mayehoff's secretary and models on the side as "The Bat Lady." Eva Gabor shows all of her charms, but little acting ability. Others helping the picture along are voluptuous Anita Ekberg and youngster George "Foghorn" Winslow. Frank Tashlin directed from a screenplay written by himself, Hal Kanter and Herbert Baker. All in all, it is be- low par for a Martin and Lewis film. Running time, 109 minutes. General audience classification. Release, in December. LESTER DINOFF number of recommended formulae to given territories, as a test of how they would work out in a given situation and time. Results of the MPAA work will be given at the forthcoming meeting of company representatives. TWA's SUPER- Qj> CONSTELLATIONS TO EUROPE! THE ONLY ONE-STOP THRU-PLANE SERVICE FROM THE WEST COAST! FINEST NON-STOP SERVICE FROM NEW YORK! Here's good news for transatlantic air travelers! Now you can fly the world's newest, quietest, most luxurious long-range airliners to Europe! TWA's Super-G Con- stellations offer the only ONE-STOP serv- Fly the finest ice to Europe from the West Coast . . . the most modern, comfortable NON- STOP service to Europe from New Yor1;. For reservations, see your TWA travel agent, or call TWA, Trans World Airlines. FLY TRANS WORLD AIRLINES U S A • EUROPE ■ AFRICA • ASIA Yates ( Continued from page 1 ) an upward trend but instead foui attendance still declining. "Theatremen are all leaning to tl foolish idea of making bigger ar better pictures, but when there's big fight, they all stay at home Yates said. "Why don't they st( hollering and get down to facts': the Republic president asked. Cites Rise in Costs "They don't realize that productio costs are up 150 per cent and th; Uncle Sam pays for every commei cial on television whether it's Fore lipstick or underwear. We have nc realized that we are in competitio with Uncle Sam. The film busines should be required to make up it mind from whence its money comes Yates said. Yates dropped a hint that his lab oratories have developed a three-len process which "makes Todd-AO loo' like child's play." He said that onc< it is fully developed, the televisioi potential for the process will be in vestigated. ( if 5. 'Guys' Sets Record For Capitol Here A record-breaking $87,247 wa racked up for the initial three day of "Guys and Dolls" at the Capito Theatre here, breaking all weekend gross records in the 36-year history of the Broadway showcase, it wa.S| announced by Eugene Picker, vice president of Loew's Theatres. In addition to the unanimous ap praisal of the picture by New Yori newspaper film critics, the mass cir culation "New York Daily News" or its editorial page on Saturday gave special praise to "Guys and Dolls.' Kontulis President Of S-W Circuit Club Charles Kontulis was elected na- tional president of the Stanley War- ner Club, it was announced here fol- lowing the annual meeting of the board of directors. Other officers elected by the board were: vice-pres- idents, Harriet Pettit, Stanley Amster, Etta Rodoff, Fred Stengel and Don- ald Sherwood; treasurer, John T. Holmes; secretary, Stuart H. Aarons. HI Set Mexican CScope MEXICO CITY, Nov. 8.-Veteran director Tito Gout will produce and direct "Adam and Eve," in Cinema- Scope and color, starring Christiane Martell and Carlos Baena, it was an- nounced. The film is expected to go into production early in January. if Walter L. Hudson, 66 ATLANTA, Nov. 8.-Walter L. Hudson, 66, veteran projectionist, died in a private hospital here following a short illness. He had retired last March after 52 years as a projection- is serving in most of Atlanta's major theatres. MOTION PICTURE DAILY DL. 78. NO. 91 NEW YORK, U.S.A., THURSDAY, NOVEMBER 10, 1955 TEN CENTS qual to $3.51 onof isioi ^ara. Profit ror 9 Months Allieds EDC on Regional Basis; $200,000 Fund Coal ,7,680,000 Set First Film 5,558,000 Earned in hree Quarters of '54 Paramount Pictures Corp. yester- ly estimated its consolidated earn- gs for the nine months ended Oct. at $7,680,000, after taxes. The re- s u 1 1 compares with consoli- dated earnings for the first nine months last year of $ 5,5 5 8,- 0 0 0, Barney Balaban, Para- mount presi- dent, reported. In the nine months of 1954 there was in- cluded an ad- ditional amount f $832,000 earned by a non-recur- (Continued on page 10) O 'SheaNames Dozier RKO Filming Chief From THE DAILY Bureau HOLLYWOOD, Nov. 9. - William Dozier, director of network programs for CBS television since 1951, has been appointed vice-president in charge of production for RKO Radio Pictures, it was announced by Daniel T. O'Shea, president. Dozier will begin his executive duties at RKO on or about Dec. 1 {Continued on page 11) Will Encompass Some Caravan Duties; Entered in Fight by Allied on Circuit Expansion as Ass'n Convention Closes By AL STEEN CHICAGO, Nov. 9. -Expansion of Allied States' Emergency Defense Com- mittee to embody, in effect, part of the functions of Allied's Caravan Com- mittee was announced here today at the final session of the organization's national convention. Barney Balaban Selznick to Produce 'Arms' for RKO FFPA Will Protest Spain, Italy Censors By J. A. OTTEN 1 WASHINGTON, Nov. 9.-The In- ernational Federation of Film Pro- lucers Associations will protest to the talian and Spanish governments gainst present censorship regulations n those countries. This was decided >y the federation's administrative :ouncil as it wound up the official msiness part of a three day meeting lere at the headquarters of the Mo- [ion Picture Association of America. Tomorrow the delegates here from oreign countries will hold an in- ( Continued on page 7 ) The Selznick Company has ac- quired motion picture rights to Ernest Hemingway's "A Farewell to Arms," it was announced yesterday by David O. Selznick, who will produce it as the first under his new distribution affiliation with RKO Radio Pictures. The property was produced by {Continued on page 11) 16mm. Trial Closed; Opinion by Yankwich Seen in 2 or 3 Weeks By WILLIAM R. WEAVER LOS ANGELES, Nov. 9.-Just 25 court days after going to trial on Sept. 22, the government's conspiracy case against five major companies charging them with conspiring to withhold 16mm. prints from outlets competitive with 35mm. theatres was closed tonight, with Federal Judge Leon R. Yankwich taking the deci- sion under advisement in the expecta- tion of giving a written opinion in the next two or three weeks. Defense counsel Macklin Fleming compared the government's complaint to "Robin Hood Economics" and de- fense attorney Homer I. Mitchell told ( Continued on page 1 1 ) AB-PT's Board Sets Regular and Extra The board of directors of American koadcasting-Paramount Theatres has leclared an extra common stock div- dend of 20 cents per share in addi- ion to the regular quarterly dividend )f 25 cents per share, it was an- {Continued on page 10) Skouras Tells Showmen: New SSmm 'Scope Process May Spur One-Track Magnetic Unit Adoption By MURRAY HOROWITZ Hope that 20th Century-Fox's new 55mm. CinemaScope process will stim- ulate exhibitors to purchase single magnetic track adaptors was voiced here yesterday by 20th-Fox president Spyros P. Skouras. Skouras spoke prior to demonstra- tions at the home office projection room, attended by company presi- dents, theatre company executives, home office officials, and trade press reporters. Some 170 people broke into spontaneous applause following the one of four demonstrations yes- terday. Shown were sequences from "Carousel," the first picture to be Caravan, it was learned, has been inactive for more than six months. The new EDC plan was announced to the convention by Irving Dollin- ger of New Jersey. Under the plans, each Allied unit will have an EDC "watch dog" who will police the local situations for the purpose of seeing that each member gets the same kind of treatment and terms from each company and to determine whether a new sales pol- icy is on a local or national basis. The "watch dog" will be responsible to the Allied regional vice-president. The national EDC will be composed of all the Allied officers and the re- gional vice-presidents. If a problem arises that cannot be {Continued on page 6) Allied Aims to Bar Gov't Approval of Arbitration Plan shot in 55mm. for 35mm. projection. An enthusiastic appraisal of the process, based on a demonstration in Chicago in conjunction with the Al- lied States convention, was published in yesterday's MOTION PICTURE DAILY. The 20th-Fox president told his {Continued on page 1) Special to THE DAILY CHICAGO, Nov. 9.-Alhed States Association was authorized and di- rected by its convention today to take necessary and "legally feasible" steps to prevent the approval of the Levy- Schimel arbitration draft by the At- torney General and/or by the United States District Court. In a resolution passed by the con- vention, Allied also was directed to enlist the cooperation and support of all independent exhibitors in a grass roots campaign "if it shall appear necessary as a last resort to present this problem, or other problems dealt with at this convention, to die appro- priate committees of Congress with a view to securing legislative jrelief against pre-releases and other abuses condoned by the plan." u-, 2 Motion Picture Daily Thursday, November 10, 1< lOIi PERSONAL MENTION GEORGE WELTNER, head of worldwide sales for Paramount, will return to New York on Monday from Europe. Charles Boasberg, his special assistant, is in Boston to- day from New York. • Norton V. Ritchey, president of Allied Artists International, and Ed- win J. Smith, Jr., vice-president and overseas supervisor for European operations, will leave here for Eng- land today aboard the "Queen Eliza- beth." • Samuel Rosen, Stanley Warner executive vice-president, became a grandfather for the third time this week when a son was born to Dr. and Mrs. Jack Yellen at Flower Fifth Avenue Hospital here. Mrs. Yellen is the former Helen Rosen. • Morey R. Goldstein, Allied Artists vice-president and general sales man- ager, will leave here for Chicago at the weekend. • George H. Ornstein, United Art- ists representative in Spain, will leave here by plane tomorrow for Madrid. • A. L. Pratchett, Paramount Latin American division manager, is due in New York on Sunday from Mexico City. • James R. Velde, United Artists Western division manager, will return to New York today following visits to key cities of the West Coast. • E. S. Gregg, president of Westrex Corp., has returned to New York from Paris. • C. J. Tevlin, of Hughes Tool Co., will return to the Coast over the weekend from New York. • Oscar A. Morgan, Paramount short subjects sales manager, will re- turn to New York today from Boston. • Harry Browning, of New England Theatres, has returned to Boston from Hartford. • Cliff Wilson, of the ABC Book- ing Service, Atlanta, has returned there from Jacksonville. No Paper Tomorrow MOTION PICTURE DAILY will not be published tomorrow, Veterans Day. Home offices of film companies will be closed for the day. Court to Set Date for Early Re-Trial of U.S. Contempt Case Against S chine Circuit From THE DAILY Bureau WASHINGTON, Nov. 9.— A Federal District court judge has indicated his intention to set an early date for a new trial of the government's criminal contempt charges against the Schine Theatre circuit. An earlier, lengthy trial proved useless when presiding Judge John Knight died earlier this year. The Justice Department, which contends that Schine failed to carry out the terms of the consent judgment that settled the govern- ment's anti-trust suit against the circuit, then moved for a new trial. At a pre-trial conference in Rochester, Federal District Court Judge Burke indicated he would shortly set a date for the new trial, and that he expected the trial to start soon in Buffalo. Justice attorneys said they hoped this new trial would be far shorter than the first one, and that they would be able to stipulate as part of the proceedings of the new trial much of the testimony put forth in the earlier one. UA Sets $1,000,000 Ad Budget for 'Great' United Artists has set a budget of at least $1,000,000 for the advertis- ing, publicity and exploitation cam- paign for Robert Rossen's Cinema- Scope production of "Alexander, the Great," it was announced here yes- terday by vice-president Max E. Youngstein. The maximum-penetration cam- paign will be launched this month and carried through to the release in February of the film. The outlay encompasses saturation ad and pub- licity coverage in mass-circulation magazines, key-city newspapers, and on network television and radio. Francis M. Winikus, national direc- tor of advertising, publicity and ex- ploitation, will coordinate the home office and field participation in each phase of the $1,000,000 campaign. Trans-Lux Leases Two D.C. Theatres WASHINGTON, Nov. 9. - The Trans-Lux Corp. has leased two Washington theatres, the Plaza and Little, small "art" theatres, from Sam Roth Theatres. The Roth chain has operated the Plaza as a first-run house and has used the Little for first-run, subsequent runs and re- vivals. Trans-Lux also operates the Trans-Lux Theatre here. Trans-Lux vice president Richard Brandt, who effected the deal, said his firm would continue to show first-runs at the Plaza. He added that the Little would show first-run films when available. The lease of the two theatres by the Roth chain is reported to have been occasioned by the long illness of chain president Sam Roth. It is reported that no changes are planned for the rest of the Roth chain. Funeral Services in Dallas for McCraw DALLAS, Nov. 9.— Funeral services for Judge William C. McCraw, 59, executive director of the Variety Clubs of America, who died of a heart attack on Tuesday, will be held here tomorrow at the Cliff Temple Baptist Church. McCraw will be buried in Grove Hill Memorial Ceme- tery here. He is survived by his wife, Louise, a brother, John B., and a sister, Marie Robinson. Picker to Europe Arnold M. Picker, United Artists vice-president in charge of foreign distribution, will leave here tomorrow for a four-week tour of Europe for conferences with company executives on sales and promotion. Elected CBS Director Mrs. Millicent C. Mcintosh, presi- dent of Barnard College, was elected to the board of directors of Columbia Broadcasting System, it was an- nounced here yesterday by William S. Paley, board chairman. TV Group to Launch Membership Drive An East Coast membership drive of the Academy of Television Arts and Sciences will be launched next Tuesday at a Plaza Hotel luncheon here in honor of Eastern Academy winners, Don DeFore, president, an- nounced in Hollywood. Co-hosting the luncheon will be Johnny Mercer, Walt Disney, Dr. Frank Baxter and Thomas Freebairn- Smith, executive secretary of the Academy. N.Y. Film Editors Elect New Officers The Motion Picture Film Editors, Local 771, IATSE, have elected Mor- rie Roizman president for 1956, it was announced. Other officers elected were Michael Prusch, vice-president; Rosemarie H. Herman, secretary; John Oxton, treasurer; Charles Wolfe, business agent; Fred Edwards and Edward Wyant, Jr., sergeant-at-arms; Fred Ahrens, chairman of the board of trustees. . . . NEWS ROUNDUP NTFC Sets Fall Forum The National Television Fi Council will hold its fall televis film forum on Nov. 17 at the Ho Delmonico here, it was announced president John J. Schneider. 'Marty' Sets Another Recor "Marty," which is currently in 14th week at the Kenmore Theat Boston, has earned more than $5i 000 during the run and has earn more film rentals than any otl United Artists release in New En land, according to theatre owi Louis Richmond. I Dr, ■ (IS. iOCI Hal nil' ilii Col. Erecting New Office Columbia Pictures is building new branch office building in Ch; lotte, N. C, which will house inspection and shipping rooms in tl basement. Ai Seek New Parking Law Buffalo exhibitors have asked tl city's board of restrictions to lift night-time parking ban on Ma| Street as a boon to hard-presse llao amusement and shopping center Inite George MacKenna, president of tl ooli Main Street Association, said that tl ban should be lifted to permit par ing after 6 p.m. when traffic is ligh tlPP' lrk lilll rst i it 11 NEW YORK THEATRE Ires iin- RADIO CITY MUSIC HALL Rockefeller Center "THE TENDER TRAP" in Cinemascope and Color starring Frank SINATRA • Debbie REYNOLDS David WAYNE • Celeste HOLM AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION Di in i iavi il FOR YOU"i£R ► Three Channel interlock projection ► 16, Wh & 35 mm tape interlock ► 16 mm interlock projection CUTTING & STORAGE ROOMS £f^ — THEATRE SERVICE, INC. 619 w 54th Si • N Y 19 . JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. FeckejfJ; Adyertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone Hollywood 7-2145 Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington, j. A. Otten. National Press Club, Washington, D. C London Bureau, 4 Golden Square, Hope Williams Burr.up, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motioi Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Rockefeller Center, New York 20, Telephone Clrcl 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy Vice-president; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year a a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as secone class matter Sept. 21, 1938, at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10C Ji: ii I] iac| Ft ursday, November 10, 1955 Motion Picture daily i PEOPLE Dr. Axel G. Jensen, engineering e-president of the Society of Mo- ri Picture and Television Engi- " 2rs, has been nominated as a n Fjiector of the American Standards s sociation, it was announced by 8 in G. Frayne, president of the I PTE. n Al Grubstock has been appointed ecoril-es manager at the San Francisco arner Brothers exchange office, re- icing Carl Miller who has been tnsferred to Denver in a similar 15 pacity. amir » Eli; 11 Ralph M. Sacks, salesman for ifted Film Sendee, has joined Guild lms as sales representative in the . Louis area. t | n David E. "Skip ' Weshner has been A >pointed sales representative for a irk Douglas' Bryna Productions and ill handle "The Indian Fighter," the •st of six films to be made by Bryna r United Artists release. dtli) Betty Landers, formerly secretary Itli Arthur C. Bromberg, president of rallied Artists Southern Exchanges, m tlanta, has resigned to go with lei nited Artists as secretary in the tll:ooking department. 1 Joseph S. Boyle, with Loew's The- atres, Inc., for the past 28 years, and eiiost recently manager of the Loew's 'oli, Norwich, Conn., has joined the _"ditorial staff of the Norwich "Bulle- Dr. Carter B. Story, Mrs. R. B. ,»ryce, Claude Aubry and E. J. Spicer ave been named honorary directors f the Ottawa Film Council. yiort Blumenstock Here Mort Blumenstock, Warner Bros, ice-president in charge of advertis- ig and publicity, has arrived in New 'ork from Burbank for discussions yith home office executives on nerchandising plans for "The Lone langer," "The Court-Martial of Billy I Mitchell," "Helen of Troy," "Miracle I n the Rain," "The Spirit of St. -ouis," "Giant" and "Moby Dick." $170,000 for 'Guys' "Guys and Dolls" is expected to ack up a resounding $170,000 for ^ts initial week ending tonight at the Capitol here, running neck-and-neck vith the Capitol's all-time grosser 'From Here to Eternity," which hit ;il72,000 for its first week. However, idmission prices for "Guys and Dolls" lave been boosted. Newspaper Publicity Said to Be 'Heavy' On Awards Election A heavy volume of newspaper pub- licity on the Audience Awards elec- tion is beginning to roll throughout the country, Robert W. Coyne, spe- cial counsel for the Council of Motion Picture Organizations, reported here yesterday. "Exhibitors everywhere should take advantage of this mounting press in- terest and make certain that their local newspapers are adequately sup- plied with data on the poll," he de- clared. Coyne added that "this material is available in the press book and the special bulletins sent out during the campaign, but COMPO will be pleased to supply any additional ma- terial which may be needed." Activity in Denver, Birmingham A 10-page supplement on the Audi- ence Awards election was published last Tuesday by the Birmingham ( Ala. ) "News." It was prepared by Lily May Caldwell, amusement edi- tor, from material furnished by COM- PO following her visit to New York- last week. The Birmingham "News" and the theatres of diat city are jointly sponsoring a prize contest in connection with the election, with $500 in cash prizes and 500 theatre passes to the lucky contestants. Large supplements, devoted en- tirely to the Audience Awards, also were published on Oct. 29 by the Rocky Mountain "News" and on Oct. 30 by the Denver "Post," and many others have published feature articles. Set Promotional Meet on 'Ranger' Top advertising and promotion ex- ecutives will assemble here on Mon- day for a one-day meeting to make plans for the 23rd anniversary of "The Lone Ranger" and the simultane- ous presentation of Warner Brothers feature-length WarnerColor produc- tion "The Lone Ranger," based on the celebrated radio and TV per- sonality. Jack Wrather, president of The Lone Ranger, Inc., and Mort Blumenstock, vice-president in charge of WB ad- vertising and publicity, have invited heads of 15 major U. S. companies and 34 nationally known merchandis- ing licensees to the meeting, to be held at the Roosevelt Hotel. It will be the first over-all national gathering of the Lone Ranger affiliated organ- izations ever to be held. William A. Sanges, 79 ATLANTA, Nov. 9.-William A. Sanges, 79, who was in show business for over 40 years and was present in the Buffalo, N. Y., Music Hall when President William McKinley was shot, was suffocated in a fire at his home here last week. Sanges at one time was branch manager for Arthur C. Bromberg's Progress Film Exchange here. Two Governors Proclaim Awards Week Governors Stratton of Illinois and Ribicoff of Connecticut have issued proclamations designating Nov. 17-27 as "Audience Awards Week." Similar proclamations are on the desks of Governors Harriman of New York and Leader of Pennsylvania awaiting their signature, it was re- vealed yesterday by the Council of Motion Picture Organizations. Toll-TV Will Affect US Economy: Salant Special to THE DAILY MINNEAPOLIS, Nov. 9. - Sub- scription television would result in less efficient distribution of goods, thereby adversely affecting the na- tion's economy, Richard S. Salant, vice - president of the Columbia Broadcasting System, declared in an address before the Minneapolis Ad- vertising Club today. Citing tlie inevitability of this in- jurious effect, Salant said: "Efficient distribution traditionally results in making goods available to more people and at lower cost. Cer- tainly advertising is accepted as a major factor in distribution. And, as is so clearly evidenced by its wide use by American industry, television is one of the most effective forms of advertising. Sees Nation "Less Well Served" "Since television is so important and so usefvd as an advertising me- dium, die country's economic interests are less well served if advertisers are forced from a most efficient medium to less efficient media." Salant pointed out that "the pro- ponents of pay television have them- selves, in effect, conceded that pay television would adversely affect tele- vision as an advertising medium." In any event, he stated, the very nature of how pay television would function would inevitably result in advertisers being deprived of the best hours and the best programs. 'Oklahoma!' Sets Holiday AM Show Special morning performances at reduced prices for "Oklahoma!" at the Rivoli here during the week be- tween Christmas and New Year's, were announced yesterday by Mon- tague Salmon, managing director. The special morning performances, to be held every day except Sunday during the holiday week, will feature the following schedule of prices: loge, $1.50; orchestra, $1.25 and balcony, $1. The morning show will start at 10:00 A.M. Two afternoon matinees also will be held during the holiday week. Afternoon performances will begin at 1:30 P.M. and at 5:00 P.M. daily from Christmas Day through Jan. 2. Orchestra and loge seats are priced at $2.75 and balcony seats at $1.75 and $1.50 for the afternoon shows. Financing Set Aldrich Will Produce Five For UA by '57 The Associates & Aldrich Co. will produce five pictures for United Artists release by early 1957, accord- ing to producer-director Robert Aid- rich, who is in New York for the opening of his latest film, "The Big Knife." Aldrich in re- vealing that UA will financially aid in the pro- duction of his properties, said that "Holly- wood producers are confronted with an actor's era. There are plenty of stories around, but their productions must wait for actors and their availability, and once the actors are free, they pick their vehicles by playing 'blind- man 's-bluff.' " The independent film maker, in discussing the casting problems con- fronting all producers, said that once a "name" actor is secured, "it is easy to get financial investments necessary to produce an independent film." Has Six Properties Aldrich said that he has six prop- erties, with five of them set for UA release. The properties are "The Fragile Fox," "Candidate for Presi- dent," "Machine for Chuporosa," "Tyranny," "Kinderspiel" and "Pot Luck for Pomeroy." He also said that he plans to produce one television show for the Screen Directors Guild and that he has submitted a script to CBS-TV for a "spectacular" which is based on a Western film with young- sters playing the key roles. Robert Aldrich Larger Screen Gems Domestic Sales Staff The field sales staff in the U. S. and Canada of Screen Gems, televi- sion subsidiary of Columbia Pictures, has been nearly doubled in the past month, John H. Mitchell, vice-presi- dent for sales, announced here. There are now 26 representatives on the sales staff in the United States, Canada and England with 16 on the field staff in die United States. Seven new salesmen have joined district of- fices in Atlanta, Cleveland, St. Louis and San Francisco, Mitchell said. Equals Guild Record Vittorio De Sica's "Umberto D.", in its first two days at the Guild Theatre here, grossed $3,250, equal- ing the record set by "Gate of Hell", according to Norman Elson, president of Guild Enterprises. THIS IS THE FIRST TRADE STATEMENT OF ITS KIND EVER MADE BY NICHOLAS M. SCHENCK- "As an exhibitor myself for many years, I think I am justified in believing that my opinion merits consideration by theatre men. "I have never before used this means of communicating with showmen so that what I say here obviously comes to you with the greatest sincerity. "I wish to tell exhibitors that never before in the 35 years of M-G-M's existence have I seen, within one week, two attractions of such importance at the box-office as 'THE TENDER TRAP' and TLL CRY TOMORROW.' • "The report has already been published that the audience survey of 'THE TENDER TRAP' was the most suc- cessful of any theatre poll ever undertaken by Film {Continued) Research Surveys. This wonderful comedy which stars Frank Sinatra, Debbie Reynolds, David Wayne and Celeste Holm must be seen to be fully appreciated. It is in a class by itself. I urge you to see it.. "Time will tell you much better than I about I'LL CRY TOMORROW.' M-G-M had a great story property to begin with, a best-selling novel, the real-life story of the remarkable girl Lillian Roth and her heart-lifting fight to come back from defeat to decency. I wept when I saw this picture. So will you. Our Studio has made a produc- tion that will outlast us all. It will be a classic of the screen. Millions of people already know about this cou- rageous girl and our picture which tells of her life with frankness and realism, yet with wonderful compassion, is eagerly awaited throughout the nation. I pay tribute publicly to Susan Hayward who plays Lillian Roth and to all who had a hand in the making of "I'LL CRY TOMORROW."' Sincerely yours, NICHOLAS M. SCHENCK PRESIDENT, M-G-M PICTURES Motion Picture Daily Thursday, November 10, 19 Reports on Clinics Heard as Allied Meet Closet 5! New Duties For Allied's EDC Group (Continued from page 1) handled locally, a national officer will be called in and he will meet with the involved company's general sales manager in an effort to solve the matter. A fund of $200,000 to im- plement the activities of the plan has been proposed and Allied members will be asked to subscribe to it on an "equitable basis." Although the convention did not vote on the plan formally, there were no objections to the project from the floor. Will Fight Circuit Expansion The EDC also will be brought into Allied's fight against circuit expan- sion. In its directive to Abram Myers, general counsel, on the curb- ing of circuit acquisitions, it was brought out that the local EDC units will be charged with the duty of re- porting to the national association all instances of activity by "promoters or front organizations that cannot be ac- counted for locally and which appear to be attempts by the divorced cir- cuits to invade the area," in hopes of heading off such projects in their initial stages. Announcement of the new EDC project followed a report on the film clinics, in which it was asserted that the film companies were not living up to their promises to the joint exhibi- tion committee. Sig Goldberg, clinic coordinator from Wisconsin, gave a summary of the various clinics' findings and re- ported that 50 per cent of the situa- tions grossing $500 a week were be- ing forced to* play product on per- centage. He contended that in towns up to 20,000 population, very few ex- hibitors could buy on flat rental. Told 'No Prints' Unless the theatres were willing to pay the demand price, they were told there were no prints available, Goldberg said. He said that exhibi- tors charged that Paramount was the worst offender on the print situation. Goldberg said that several clinics had charged that Universal was us- ing "To Hell and Back" as a "stop" picture; that is, exhibitors were told they had to play every Universal pic- ture up to that one before they could get the Audie Murphy film. He said tli at steps may be taken to get a court decision on the practice. The clinics also brought out, he said, that some drive-ins had been refused top pictures in the off-seasons. An important complaint, Goldberg said, involved C.O.D. film shipments to exhibitors who are in the midst of negotiating an adjustment on previ- ously played product. It was contended that Warner Brothers was the company most diffi- No Admissions Control, He Says Myers Outlines the Details of Bill For Regulation of Film Rentals Special to THE DAILY CHICAGO, Nov. 9.— Abram F. Myers, general counsel of Allied States Asso- ciation, today outlined the details of Allied's proposed bill which would seek to regulate maximum rentals without making it possible for the Federal agency concerned to interfere with , exhibitors by fixing admission prices or in any other fashion. Myers drafted the bill at the instruction of the Allied board prior to the Milwaukee convention a year ago. "Never before has a bill been drafted for price regulation for such a variable commodity as motion pic- tures," Myers said. Pointing out that the United States Constitution's "due process" amendment makes impos- sible any approach aiming at placing a fixed ceiling on rentals, Myers gave the background of the plan adopted. Asks FTC Supervision The idea is to provide for Federal Trade Commission supervision of "fair and reasonable" rentals for each picture for theatres in various classifi- cations. Each theatre would be placed in a particular category and each release would be given by the dis- tributor a rental for every type of theatre operation. Exhibitors could challenge the classification of theatres or the al- location of each film. In order to avoid the possibility of having per cent rentals set for even the smallest theatres, Myers said consideration would be given to a provision in the bill requiring flat rentals in operations where the weekly gross is under $1,000 or the film rental under $100. He invited Allied members to forward other comments and suggestions con- cerning measure. "Allied is irrevocably committed to the bill unless the film companies, before its enactment, satisfy Allied leaders that such Federal interven- tion is unnecessary," Myers stated. Julius Gordon Favors It Julius Gordon, Allied secretary, said, "I know the bill is essential to my salvation and I think it is to yours," and added: "Noting that exhibitors in Europe are prospering under the form of government intervention in those countries, " ( 1 ) What other American manu- facturer starves his local market on account of quotas abroad? "(2) What other American manu- facturer arbitrates prices abroad but not at home? "(3) What other manufacturer's product is sold for less 5,000 miles away than five miles from where it is made?" cult with which to do business, with Paramount in second place. The fair- est company, according to the small town clinics, was M-G-M, with 20th Century-Fox a close second. Benjamin Berger, head of North Central Allied, lashed out at distribu- tion, charging that its alleged monop- olistic practices had not been curbed and that the company heads appar- ently were not aware of the fact thai there are small towns in this coun- try. He said that the presidents and sales managers will be forced to rec- ognize that the smaller situations are just as important as the bigger cities. He singled out Samuel Goldwyn and Paramount president Barney Balaban as those who, he said, were not in favor of small towns playing their top pictures. SBC Hearings Start Jan. 25 Berger announced that the hearings of the Small Business Committee would start on Jan. 25 and that Al- lied would be represented by men who would be armed with material supplied by Allied's EDC. Berger traced his own career since coming from Poland in 1913 and said that he had won legal " cases over ASCAP and Western Electric on serv- ice charges and other litigation, and that he and exhibition would win out on the film rentals issues by way of the Allied government-regulation bill. All resolutions were passed unani- mously. Regarded as the most im- portant was the one calling for the halting of new circuit acquisitions which, according to the resolution, "constitutes the gravest menace of all to the independent exhibitors of the United States and threatens a revival of the domination and control of the exhibition field." Three Other Resolutions Other resolutions were aimed against theatres bidding for the ex- clusive right to telecast the World Series and the advisability of any further attempt to obtain admission tax relief until 1957. Another reaf- firmed the Allied board's action in not renewing Allied membership in COMPO. The convention ended here tonight with a banquet sponsored by Coca- Cola, at which 20th Century-Fox's Richard Egan was toastmaster. Mor- ton Downey, Jack Palance and the Goldwyn Girls supplied the entertain- ment. The convention sessions were well attended, well over 300 at each meet- ing. The clinic of circuit buyers had more than 1,000 theatres represented. TESMA Okay 'Exposition' ir N.Y. with TOA Special to THE DAILY CHICAGO, Nov. 9. - Theat Equipment and Supply Manufacture Association voted unanimously tod;i to confirm the earlier decision of i board of directors to meet with The; tre Owners of America in a "gigant exposition, trade show and fair," the New York Coliseum next Sep 19-25. Invitations to the Internation; Popcorn Association and Theati Equipment Dealers Association 1 hold their joint conventions at tl same time will be extended to the.* organizations immediately. Board Had Approved Lee Jones, newly elected presiden of TESMA, with Tom Lavezzi, it new vice-president, and Merlin Lewi executive secretary, will lead a com mittee to negotiate final details the TESMA contract with TO A Since TOA's board and its member ship already have approved the ten tative agreement, as has TESMA board and membership, this is tan, tamount to settlement of a final con tract. Jones declared that it would b the policy of his new administratis to immediately settle time and plac<> for TESMA's 1957 and 1958 tradt shows, and to invite the participa tion of all industry organizations in; eluding the International Popcorn As- sociation, Theatre Equipment Dealer? Association, Theatre Owners ol America and Allied States Associa- tion, as well as the Society of Motioi Picture and Television Engineers anc the International Association of The-; atrical and Stage Employees. VC Tent 35 Builds Epilepsy Clinic The New York Variety Club Foun- dation to Combat Epilepsy has an- nounced the establishment of a clinic for children with epilepsy and a new research unit at the Albert Einstein College of Medicine— Bronx Municipal Hospital Center, according to chief barker William J. German. Another project of the Foundation will be the distribution of a motion picture on epilepsy, which is being produced by Spyros P. Skouras, presi- dent of 20th Century-Fox. The pic- ture will be available for theatres and later for free showings to Parent- Teacher Associations, women's clubs, and other groups. The crew of the Variety Club of New York, now preparing for the 20th annual convention of Variety In- ternational here next May, has voted to contribute one-half the proceeds of the convention and the convention journal to the Foundation. !tln ido] jot III- [It'ii Thursday, November 10, 1955 Motion Picture Daily ^55mm Process IFFPA to Protest Censors wnfiress k ( lO.v {Continued from page 1) ludience if exhibitors "encourage us" dy \y purchasing the adaptors, estim- ited to cost about $900, 20th-Fox vill continue utilizing magnetic J]j;ound prints. "Otherwise," Skouras continued, "\ jk 'we'll be (forced) to adopt the com- 1/ oination print," which he called "not is* good." The 20th-Fox sound development jmploys the second track as a "catch- ieatfla.ll track," offering magnetic sound etuif^ith the use of adaptors attached to tod, la. theatre's regular optical sound sys- :em. The "combination" print as adopted by M-G-M has an optical sound track in addition to the mag- netic tracks, allowing the use of the same print for both magnetic and ptical sound systems. Skouras, in his plea for the mag- netic attachment, stated that sup- ipliers are willing to extend credit to theatres of three years or more for the investment. Aims at 'The Ultimate' In his introductory remarks, . Skouras claimed that the 55mm. ,ewi [process represented "substantial prog- ;" in achieving the "ultimate" in projection. He explained his com- pany's policy of meeting TV com- petition by attempting to provide ten superior entertainment from both a /technical and creative point of view, tai (He went on to say that, unfortu- nately, the way CinemaScope is pro- jected in the majority of theatres in this country, it falls short of original objectives. He explained that the op- tical CinemaScope print reduces the size of the picture from the 2.5 to 1 ratio, as well as losing out on other advantages of the medium. Earl I. Sponable, 20th-Fox re- search director, in his short address, o 1 explained the salient features of 20th- Fox's new single magnetic track de- velopment. He also contended that the "combination" print "degrades" the sound, claiming that it was a "step backward." Sol Halprin, chief of the 20th-Fox studio camera department, also spoke. The demonstration at 2:30 was one of four showings held at the 20th- Fox home office yesterday. In the morning, Paramount president Barney Balaban and Paramount vice-presi- dent Paul Raibourn attended, along with Skouras's guest, Admiral, the Right Honorable Lord Earl Mount- batten. A four o'clock demonstration was attended by top circuit execu- tives and leading independent ex- hibitors. An evening screening was held for executives of American Broadcasting-Paramount Theatres, led by president Leonard H. Goldenson. Release Date Feb. 22 "Carousel," which will be com- pleted in 10 days, will be available to all theatres in 35mm. release prints for Washington's Birthday playdates, it was announced. A limited number of 35mm. release prints of "Carousel" will be made available in six-channel magnetic stereophonic sound, it was added. ( Continued formal, unofficial forum on the U. S. market for foreign films, discussing their complaints about U. S. playing time. American officials will attempt to answer these complaints. Dr. Renato Gualino of Italy, presi- dent of the administrative council, said he did not expect any decisions from tomorrow's meeting. He em- phasized that it was completely un- official, and that the reason for the discussion was the fact that represen- tatives of many major foreign film producing countries were gathered for the council meeting and that it seemed an appropriate time to let them sound off on any complaints or suggestions they might have about U. S. playing time for their features. Detailed Discussion Held The censorship problem was dis- cussed at length today, Dr. Gualino said, with the question being whether the federation should act as an organ- ization to assist producers and dis- tributors in countries with tough cen- sorship requirements or whether it should merely act through the pro- ducer association in the particular countries. It was decided, he continued, that the help of the federation would be asked in some cases and that the federation would start by contacting the Italian and Spanish governments "to explain some of our difficulties there." He said that in Italy the problems were that there was a long delay in getting an answer on films submitted for censorship and that the decisions of the censors were not based on sufficiently clear and exact standards. The main Spanish prob- lem, he said, was the lack of clear standards. The Italian government will shortly discuss a new set of regulations, at the request of the Italian producers, Dr. Gualino said, and the council felt this would be an appropriate time for it to express its views also. May Be Expanded Depending on the success the council has in Spain and Italy, it will make similar representations to other countries later, Dr. Gualino stated. The council named a special com- mittee to study and report to the next general federation meeting on the possible formation of a special section within the federation to work on commercial shorts and documentaries. The committee consists of representa- tives from six countries whose pro- ducer associations represent firms producing shorts as well as those producing features: Paly, Snain. Bel- gium, Germany, Mexico and Switzer- land. The council also decided to con- duct a study as to whether the fed- eration should do anything to pro- mote theatres in areas where there is a great number of people and no theatres now. It was decided to in- vestigate how many such areas existed and what has already been done to encourage the building of theatres in those areas. The matter will be put from page 1 ) before the next council meeting for further action. Dr. Gualino said no date or place was set for the next meeting of the council. He added that British rep- resentatives had invited the federa- tion to hold the next general federa- tion meeting and the next adminis- trative council meeting in London. The Administrative Council gave Gualino power to decide whether members should participate in two additional international film festivals —those in Locarno next year and in Brussels in 1958. He explained there were certain additional investigations to be made and that he expected to make his decision before the end of the year. The Council turned down three other applications for 1956 film festivals, but Gualino said he would prefer not to make the names public. While Gualino would not say so in so many words, it was apparent that approval of the Brussels film festival would hinge in part on the Belgian government's willingness to relax certain recent government re- strictions on film rentals and remit- tances. Gualino said the Council discussed problems related to the international exchange of films. He pointed out that at its last meeting in San Sebas- tian, the Federation had decided to try to help producers combat govern- ment restrictions on the flow of films, and added that the Council at this meeting had discussed at length the Belgian situation and had decided to take action with the Belgian govern- ment, but not to start action with any other country until the discussions with the Belgian Department of Eco- nomic Affairs were concluded. Had Instituted Restrictions Belgium last year, after having long been very liberal in its attitude toward foreign films, put tight ceil- ings on minimum guaranties, fixed prices and remittances, Gualino said. The Council wants to see what can be done to ease these, he added. Gualino said the Federation will continue making a comprehensive study of restrictions on the exchange of films in all countries, and that this was an additional reason for not tak- ing any action at this time with any governments other than Belgium. Dr. Gualino Resigns From 2 I.F.E. Posts WASHINGTON, Nov. 9.-Dr. Re- nato Gualino has resigned as presi- dent of two Italian film companies, he declared today. He has been re- placed as head of I.F.F. Releasing Corp. by Renzo Rufini, formerly man- ager of I.F.E. Italy. He has been re- placed as head of I.F.E. (USA) by Goffredo Lombardo, president of the Italian Producers Association. Dr. Gualino said he had quit these two posts in order to devote more time to his chemical businesses. He will remain as executive vice-presi- dent of Lux Film Co. and as manag- ing director of I.F.E. Italy. Broidy Reports AA's Gross Is Up 27%; Two Dividends Set From THE DAILY Bureau HOLLYWOOD, Nov. 9. -Follow- ing a stockholders' and directors' meeting held at the studio today, Steve Broidy, president of Allied Art- ists, disclosed that a 15-cents-per-share dividend on the company's common stock will be paid on Jan. 24 to holders of record on Jan. 9. A divi- dend of 13% cents per share will be paid on Dec. 15 on the company's 5/2% cumulative convertible preferred stock to holders of record on Dec. 2. Broidy pointed out that the com- pany's gross income for the quarter ended Oct. 1st, $3,705,242, was 27.4 per cent higher than the correspond- ing period of the previous year. The dividend declarations followed a board meeting at which the direc- tors re-elected all officers. Earlier in the day the stockholders had re- elected all directors. The stockholders approved the board's proposal to amend the certifi- cate of incorporation to increase the number of dollar-par-value shares from 1,500,000 to 3,000,000. Employee Plan Started The stockholders also approved a board proposal to institute an em- ployee stock purchase plan providing for the sale by the company of 172,- 000 shares of common stock to certain key employees, including company officers and executives. Broidy said, "There is every indica- tion that the future will show an in- crease in profit. Our foreign opera- tion is expanding, and we expect an increased profit from that operation," and added, "We are hopeful that the type of pictures we are now engaged in will offset the increase in produc- tion costs which the new five-day week will bring." Amusement Revenue Declines in Canada Special to THE DAILY TORONTO, Nov. 9.-Federal gov- ernment statistics released today for the amusement business in Canada in 1954 show a decline of $4,164,249 to $118,490,819 for total gross rev- enue compared with 1953. The num- ber of regular theatres increased by 32 to 1,938 but their receipts, less amusement tax, totalled $97,012,140 last year for a drop of $3,877,221 against the 1953 net revenue. In the two years drive-in theatres increased from 174 to 230 and their net receipts increased by a half-mil- lion dollars to $6,316,947. Revenue of public halls was in- cluded in the total gross for the whole country but roofed theatres and drive-ins accounted for most of the take. 'Bee' Bows at State Columbia's "Queen Bee" will have its New York opening at Loew's State Nov. 22. 6 Motion Picture daily Thursday, November 10, 195 Reports on Clinics Heard as Allied Meet Closet TESMA Okay 'Exposition' ir New Duties For AlliecTs EDC Group (Continued from page 1) handled locally, a national officer will be called in and he will meet with the involved company's general sales manager in an effort to solve the matter. A fund of $200,000 to im- plement tlie activities of the plan has been proposed and Allied members will be asked to subscribe to it on an "equitable basis." Although the convention did not vote on the plan formally, there were no objections to the project from the floor. Will Fight Circuit Expansion The EDC also will be brought into Allied's fight against circuit expan- sion. In its directive to Abram Myers, general counsel, on the curb- ing of circuit acquisitions, it was brought out that the local EDC units will be charged with the duty of re- porting to the national association all instances of activity by "promoters or front organizations that cannot be ac- counted for locally and which appear to be attempts by the divorced cir- cuits to invade the area," in hopes of heading off such projects in their initial stages. Announcement of the new EDC project followed a report on the film clinics, in which it was asserted that the film companies were not living up to their promises to the joint exhibi- tion committee. Sig Goldberg, clinic coordinator from Wisconsin, gave a summary of the various clinics' findings and re- ported that 50 per cent of the situa- tions grossing $500 a week were be- ing forced to' play product on per- centage. He contended that in towns up to 20,000 population, very few ex- hibitors could buy on flat rental. Told 'No Prints' Unless the theatres were willing to pay the demand price, they were told there were no prints available, Goldberg said. He said that exhibi- tors charged that Paramount was the worst offender on the print situation. Goldberg said that several clinics had charged that Universal was us- ing "To Hell and Back" as a "stop" picture; that is, exhibitors were told they had to play every Universal pic- ture up to that one before they could get the Audie Murphy film. He said that steps may be taken to get a court decision on the practice. The clinics also brought out, he said, that some drive-ins had been refused top pictures in the off-seasons. An important complaint, Goldberg said, involved C.O.D. film shipments to exhibitors who are in the midst of negotiating an adjustment on previ- ously played product. It was contended that Warner Brothers was the company most diffi- No Admissions Control, He Says Myers Outlines the Details of Bill For Regulation of Film Rentals Special to THE DAILY CHICAGO, Nov. 9.— Abram F. Myers, general counsel of Allied States Asso- ciation, today outlined the details of Allied's proposed bill which would seek to regulate maximum rentals without making it possible for the Federal agency concerned to interfere with : N.Y. with TOA exhibitors by fixing admission prices or in any other fashion. Myers drafted the bill at the instruction of the Allied board prior to the Milwaukee convention a year ago. "Never before has a bill been drafted for price regulation for such a variable commodity as motion pic- tures," Myers said. Pointing out that the United States Constitution's "due process" amendment makes impos- sible any approach aiming at placing a fixed ceiling on rentals, Myers gave the background of the plan adopted. Asks FTC Supervision The idea is to provide for Federal Trade Commission supervision of "fair and reasonable" rentals for each picture for theatres in various classifi- cations. Each theatre would be placed in a particular category and each release would be given by the dis- tributor a rental for every type of theatre operation. Exhibitors could challenge the classification of theatres or the al- location of each film. In order to avoid the possibility of having per cent rentals set for even the smallest theatres, Myers said consideration would be given to a provision in the bill requiring flat rentals in operations where the weekly gross is under $1,000 or the film rental under $100. He invited Allied members to forward other comments and suggestions con- cerning measure. "Allied is irrevocably committed to the bill unless the film companies, before its enactment, satisfy Allied leaders that such Federal interven- tion is unnecessary," Myers stated. Julius Gordon Favors It Julius Gordon, Allied secretary, said, "I know the bill is essential to my salvation and I think it is to yours," and added: "Noting that exhibitors in Europe are prospering under the form of government intervention in those countries, " ( 1 ) What other American manu- facturer starves his local market on account of quotas abroad? "(2) What other American manu- facturer arbitrates prices abroad but not at home? "(3) What other manufacturer's product is sold for less 5,000 miles away than five miles from where it is made?" cult with which to do business, with Paramount in second place. The fair- est company, according to the small town clinics, was M-G-M, with 20th Century-Fox a close second. Benjamin Berger, head of North Central Allied, lashed out at distribu- tion, charging that its alleged monop- olistic practices had not been curbed and that the company heads appar- ently were not aware of the fact thai there are small towns in this coun- try. He said that the presidents and sales managers will be forced to rec- ognize that the smaller situations are just as important as the bigger cities. He singled out Samuel Goldwyn and Paramount president Barney Balaban as those who, he said, were not in favor of small towns playing their top pictures. SBC Hearings Start Jan. 25 Berger announced that the hearings of the Small Business Committee would start on Jan. 25 and that Al- lied would be represented by men who would be armed with material supplied by Allied's EDC. Berger traced his own career since coming from Poland in 1913 and said that he had won legal ' cases over ASCAP and Western Electric on serv- ice charges and other litigation, and that he and exhibition would win out on the film rentals issues by way of the Allied government-regulation bill. All resolutions were passed unani- mously. Begarded as the most im- portant was the one calling for the halting of new circuit acquisitions which, according to the resolution, "constitutes the gravest menace of all to the independent exhibitors of the United States and threatens a revival of the domination and control of the exhibition field." Three Other Resolutions Other resolutions were aimed against theatres bidding for the ex- clusive right to telecast the World Series and the advisability of any further attempt to obtain admission tax relief until 1957. Another reaf- firmed the Allied board's action in not renewing Allied membership in COMPO. The convention ended here tonight with a banquet sponsored by Coca- Cola, at which 20th Century-Fox's Richard Egan was toastmaster. Mor- ton Downey, Jack Palance and the Goldwyn Girls supplied the entertain- ment. The convention sessions were well attended, well over 300 at each meet- ing. The clinic of circuit buyers had more than 1,000 theatres represented. i- - Special to THE DAILY CHICAGO, Nov. 9. - Theati Equipment and Supply Manufacture Association voted unanimously todf to confirm the earlier decision of i board of directors to meet with The;] tre Owners of America in a "giganti exposition, trade show and fair," ; the New York Coliseum next Sep 19-25. Invitations to the Internation; Popcorn Association and Theatr Equipment Dealers Association t hold their joint conventions at tl same time will be extended to thes organizations immediately. Board Had Approved Lee Jones, newly elected presiden of TESMA, with Tom Lavezzi, it new vice-president, and Merlin Lewis executive secretary, will lead a com mittee to negotiate final details o the TESMA contract with TOA Since TOA's board and its member- ship already have approved the ten tative agreement, as has TESMA'J board and membership, this is tan tamount to settlement of a final coni tract. Jones declared that it would bt the policy of his new administratioi to immediately settle time and plac< for TESMA's 1957 and 1958 trade shows, and to invite the participa tion of all industry organizations in eluding the International Popcorn Asi| sociation, Theatre Equipment Dealers Association, Theatre Owners ofi America and Allied States Associa- tion, as well as the Society of Motion Picture and Television Engineers and the International Association of The- atrical and Stage Employees. VC Tent 35 Builds Epilepsy Clinic The New York Variety Club Foun- dation to Combat Epilepsy has an- nounced the establishment of a clinic for children with epilepsy and a new research unit at the Albert Einstein College of Medicine— Bronx Municipal Hospital Center, according to chief barker William J. German. Another project of the Foundation will be the distribution of a motion picture on epilepsy, which is being produced by Spyros P. Skouras, presi- dent of 20th Century-Fox. The pic- ture will be available for theatres and later for free showings to Parent- Teacher Associations, women's clubs, and other groups. The crew of the Variety Club of New York, now preparing for the 20th annual convention of Variety In- ternational here next May, has voted to contribute one-half the proceeds of the convention and the convention journal to the Foundation. H is Thursday, November 10, 1955 Motion Picture Daily 6* 35mm Process IFFPA to Protest Censors ( Continued from page 1 ) mdience if exhibitors "encourage us" oy purchasing the adaptors, estim- ated to cost about $900, 20th-Fox will continue utilizing magnetic 1| jsound prints. "Otherwise," Skouras continued, ^ ill "we'll be (forced) to adopt the com- J - 'bination print," which he called "not as' good." The 20th-Fox sound development employs the second track as a "catch- all track," offering magnetic sound With the use of adaptors attached to !a theatre's regular optical sound sys- ] tern. The "combination" print as adopted by M-G-M has an optical sound track in addition to the mag- netic tracks, allowing the use of the same print for both magnetic and optical sound systems. Skouras, in his plea for the mag- netic attachment, stated that sup- pliers are willing to extend credit to theatres of three years or more for the investment. Aims at 'The Ultimate' In his introductory remarks, Skouras claimed that the 55mm. process represented "substantial prog- ress" in achieving the "ultimate" in projection. He explained his com- pany's policy of meeting TV com- petition by attempting to provide superior entertainment from both a technical and creative point of view. He went on to say that, unfortu- nately, the way CinemaScope is pro- jected in the majority of theatres in this country, it falls short of original objectives. He explained that the op- tical CinemaScope print reduces the size of the picture from the 2.5 to 1 ratio, as well as losing out on other advantages of the medium. Earl I. Sponable, 20th-Fox re- search director, in his short address, explained the salient features of 20th- Fox's new single magnetic track de- velopment. He also contended that the "combination" print "degrades" the sound, claiming that it was a "step backward." Sol Halprin, chief of the 20th-Fox studio camera department, also spoke. The demonstration at 2:30 was one of four showings held at the 20th- Fox home office yesterday. In the morning, Paramount president Barney Balaban and Paramount vice-presi- dent Paul Raiboum attended, along with Skouras's guest, Admiral, the Right Honorable Lord Earl Mount- batten. A four o'clock demonstration was attended by top circuit execu- tives and leading independent ex- hibitors. An evening screening was held for executives of American Broadcasting-Paramount Theatres, led by president Leonard H. Goldenson. Release Date Feb. 22 "Carousel," which will be com- pleted in 10 days, will be available to all theatres in 35mm. release prints for Washington's Birthday playdates, it was announced. A limited number of 35mm. release prints of "Carousel" will be made available in six-channel magnetic stereophonic sound, it was added. Tie. ( Continued formal, unofficial forum on the U. S. market for foreign films, discussing their complaints about U. S. playing time. American officials will attempt to answer these complaints. Dr. Renato Gualino of Italy, presi- dent of the administrative council, said he did not expect any decisions from tomorrow's meeting. He em- phasized that it was completely un- official, and that the reason for the discussion was the fact that represen- tatives of many major foreign film producing countries were gathered for the council meeting and that it seemed an appropriate time to let them sound off on any complaints or suggestions they nught have about U. S. playing time for their features. Detailed Discussion Held The censorship problem was dis- cussed at length today, Dr. Gualino said, with the question being whether the federation should act as an organ- ization to assist producers and dis- tributors in countries with tough cen- sorship requirements or whether it should merely act through the pro- ducer association in the particular countries. It was decided, he continued, that the help of the federation would be asked in some cases and that the federation would start by contacting the Italian and Spanish governments "to explain some of our difficulties there." He said that in Italy the problems were that there was a long delay in getting an answer on films submitted for censorship and that the decisions of the censors were not based on sufficiently clear and exact standards. The main Spanish prob- lem, he said, was the lack of clear standards. The Italian government will shortly discuss a new set of regulations, at the request of the Italian producers, Dr. Gualino said, and the council felt this would be an appropriate time for it to express its views also. May Be Expanded Depending on the success the council has in Spain and Italy, it will make similar representations to other countries later, Dr. Gualino stated. The council named a special com- mittee to study and report to the next general federation meeting on the possible formation of a special section within the federation to work on commercial shorts and documentaries. The committee consists of representa- tives from six countries whose pro- ducer associations represent firms producing shorts as well as those producing features: Paly, Snam. Bel- gium, Germany, Mexico and Switzer- land. The council also decided to con- duct a study as to whether the fed- eration should do anything to pro- mote theatres in areas where there is a great number of people and no theatres now. It was decided to in- vestigate how many such areas existed and what has already been done to encourage the building of theatres in those areas. The matter will be put from page 1 ) before the next council meeting for further action. Dr. Gualino said no date or place was set for the next meeting of the council. He added that British rep- resentatives had invited the federa- tion to hold the next general federa- tion meeting and the next adminis- trative council meeting in London. The Administrative Council gave Gualino power to decide whether members should participate in two additional international film festivals —those in Locarno next year and in Brussels in 1958. He explained there were certain additional investigations to be made and that he expected to make his decision before the end of the year. The Council turned down three other applications for 1956 film festivals, but Gualino said he would prefer not to make the names public. While Gualino would not say so in so many words, it was apparent that approval of the Brussels film festival would hinge in part on the Belgian government's willingness to relax certain recent government re- strictions on film rentals and remit- tances. Gualino said the Council discussed problems related to the international exchange of films. He pointed out that at its last meeting in San Sebas- tian, the Federation had decided to try to help producers combat govern- ment restrictions on the flow of films, and added that the Council at this meeting had discussed at length the Belgian situation and had decided to take action with the Belgian govern- ment, but not to start action with any other country until the discussions with the Belgian Department of Eco- nomic Affairs were concluded. Had Instituted Restrictions Belgium last year, after having long been very liberal in its attitude toward foreign films, put tight ceil- ings on minimum guaranties, fixed prices and remittances, Gualino said. The Council wants to see what can be done to ease these, he added. Gualino said the Federation will continue making a comprehensive study of restrictions on the exchange of films in all countries, and that this was an additional reason for not tak- ing any action at this time with any governments other than Belgium. Dr. Gualino Resigns From 2 I.F.E. Posts WASHINGTON, Nov. 9.-Dr. Re- nato Gualino has resigned as presi- dent of two Italian film companies, he declared today. He has been re- placed as head of I.F.F. Beleasing Corp. by Renzo Rufini, formerly man- ager of I.F.E. Italy. He has been re- placed as head of I.F.E. (USA) by Goffredo Lombardo, president of the Italian Producers Association. Dr. Gualino said he had quit these two posts in order to devote more time to his chemical businesses. He will remain as executive vice-presi- dent of Lux Film Co. and as manag- ing director of I.F.E. Italy. Broidy Reports AA's Gross Is Up 27%; Two Dividends Set From THE DAILY Bureau HOLLYWOOD, Nov. 9.-Follow- ing a stockholders' and directors' meeting held at the studio today, Steve Broidy, president of Allied Art- ists, disclosed that a 15-cents-per-share dividend on the company's common stock will be paid on Jan. 24 to holders of record on Jan. 9. A divi- dend of 13% cents per share will be paid on Dec. 15 on the company's 5/2% cumulative convertible preferred stock to holders of record on Dec. 2. Broidy pointed out that the com- pany's gross income for the quarter ended Oct. 1st, $3,705,242, was 27.4 per cent higher than the correspond- ing period of the previous year. The dividend declarations followed a board meeting at which the direc- tors re-elected all officers. Earlier in the day the stockholders had re- elected all directors. The stockholders approved the board's proposal to amend the certifi- cate of incorporation to increase the number of dollar-par-value shares from 1,500,000 to 3,000,000. Employee Plan Started The stockholders also approved a board proposal to institute an em- ployee stock purchase plan providing for the sale by the company of 172,- 000 shares of common stock to certain key employees, including company officers and executives. Broidy said, "There is every indica- tion that the future will show an in- crease in profit. Our foreign opera- tion is expanding, and we expect an increased profit from that operation," and added, "We are hopeful that the type of pictures we are now engaged in will offset the increase in produc- tion costs which the new five-day week will bring." Amusement Revenue Declines in Canada Special to THE DAILY TORONTO, Nov. 9.-Federal gov- ernment statistics released today for the amusement business in Canada in 1954 show a decline of $4,164,249 to 8118,490,819 for total gross rev- enue compared with 1953. The num- ber of regular theatres increased by 32 to 1,938 but their receipts, less amusement tax, totalled $97,012,140 last year for a drop of $3,877,221 against the 1953 net revenue. In die two years drive-in theatres increased from 174 to 230 and their net receipts increased by a half-mil- lion dollars to $6,316,947. Revenue of public halls was in- cluded in the total gross for the whole country but roofed theatres and drive-ins accounted for most of the take. 'Bee' Bows at State Columbia's "Queen Bee" will have its New York opening at Loew's State Nov. 22. 10 Motion Picture Daily Thursday, November 10, 19slr National Pre-Selling * i /^OLLIER's" November 25 issue ' on the newsstands today con-, tains an article on the late James Dean, star of "Rebel without a Cause." Sanford Roth, the author and a photographer of note, made many pictures of Dean on the pro- duction sets and at his home. One of the photos in full color appears on a two-page spread as a lead for the story. Dean had completed work in "Giant" and much attention has been given to this Henry Ginsberg produc- tion in text and pictorial coverage. It will be a Warner Bros, release. • Florence Somers, motion picture editor of "Redbook," selected two pictures of the month for December. They are, "I'll Cry Tomorrow" and "Guys and Dolls." • "Helen of Troy," "The Desperate Hours," "Lady Godiva" and "The Bar Sinister" are among the pictures reviewed in the November issue of "Seventeen." • The review of "The Desperate Hours" in the current issue of "Look" is led off by a pictorial story of Rob- ert Middleton's family life. Middleton has a top role in this new Paramount picture. "Look's" reviewer says, "This film is a first-rate melodrama, based on Joseph Hayes' novel of the same name. It has the virtue of breathless suspense, too often neglected in movies." • Liberace, star of Warner's "Sin- cerely Yours," is on the full color front cover of the December issue of "TV Radio Mirror." In the same issue is a personality story of Liberace illustrated with photos from this new Warner film. • "Mademoiselle's" November issue features a full page fashion layout in which Susan Strasberg, star of "Pic- nic," is spotlighted. Six photos of Susan are used and the new Colum- bia picture receives a substantial plug. • "There's Still a Guy for Every Doll" was a title of a two-page pic- ture layout which appeared in last Sunday's "American Weekly." All the photos were made on the sets of "Guys and Dolls," in very attractive full color photography. • "The Sea Chase," the Warner pic- ture starring Lana Turner, is men- tioned prominently in an article on the head dresses of motion picture stars appearing in the November issue of "Woman's Home Companion." • The girl on the front cover of "Modern Photography' tf' December issue is Shirley MacLaine, star of both "Artists and Models" and Alfred Hitchcock's "The Trouble with Harry." WALTER HAAS New Insurance Ratings for Drive-ins to Save About $250,000 Yearly, TO A Reports Drive-in. theatres in the United States may save some $250,000 in annual insurance premiums as a result of a decision made by the National Council on Compensation which recommended that a new single rate and classifica- tion for compensation insurance premiums be established by June, 1956, it was reported here yesterday by Theatre Owners of America. TOA stated that the new ruling by the National Council, which has juris- diction in 30 states, will result in lower compensation premiums for the out- door houses. Presently, all drive-in theatre employees, except booth operators, are classified as auto attendants. The drive-in rating and classification system was recently reviewed here at a meeting which was attended by Philip Harling of Fabian Theatres, Milton Blumberg, broker of Walter Reade Theatres, Robert Rawley, broker of Red- stone Theatres, Jack G. Wallens of A. Yarchin Insurance Co., and Joseph G. Alterman of TOA. Discuss Sales Plans At 20th-Fox Meeting Special to THE DAILY CHICAGO, Nov. ^-Merchandis- ing plans for "The Rains of Ranchi- pur" and "The Lieutenant Wore Skirts" were formulated at a meeting of 20th Century-Fox domestic and Canadian division managers at the Drake Hotel here yesterday, con- ducted by William C. Gehring, ex- ecutive assistant general sales man- ager. The two CinemaScope productions have been scheduled for release by 20th-Fox in December and January, respectively. The 20th-Fox executives also reviewed general sales policy and held discussions on the new 55mm CinemaScope which was dem- onstrated at the Oriental Theatre here on Monday by company president Spyros P. Skouras for Allied States convention delegates. Attending the sales meeting were Alex Harrison, Western sales man- ager, and C. Glenn Norris, Eastern sales manager. Division heads present were Herman Wobber, Western; Harry Ballance, Southern; M. A. Levy, Mid-West; Martin Moskowitz, Atlantic; T. O. McCleaster, Central; and Peter Myers, Canadian. Assistant division managers at- tending were Reville Kniffin ,Western; Paul S. Wilson, Southeast; Mark Sheridan, Jr., Southwest; and New York branch manager Abe Dickstein; Chicago branch chief T. R. Gilliam; and Roger Ferri, editor of the "Dynamo." CBS 9-Mo. Profit Increases 19.5% Consolidated net profits of Colum- bia Broadcasting System were $8,- 718,713 for the first nine months of 1955, as compared with $7,299,130 for the comparable period in 1954, an increase of 19.5 per cent, it was announced today at the meeting of the board of directors by William S. Paley, chairman. The nine months' earnings for 1955 were $1.19 per share. During the same period in 1954, the figure was $1.04 per share after adjusting the number of shares outstanding to re- flect the 3-for-l stock split-up ap- proved by the stockholders in April, 1955. Para. Profit (Continued from page 1) ring net profit on the sale and ad- justment of investments in subsidiary and affiliated companies. No corre- sponding non-recurring profit was realized in 1955. Estimated consolidated earnings for the third quarter of the current year amounted to $2,515,000, after taxes. For the corresponding 1954 quarter, earnings were estimated at $2,428,000. Earnings for the nine months of the current year are equivalent to $3.51 per share on the 2,188,911 shares outstanding, compared to $2.52 per share last year on the 2,208,133 shares then outstanding. AB-PT Board (Continued from page 1) nounced by president Leonard H. Goldenson. Goldenson revealed that the board also declared the regular quarterly dividend of 25 cents a share on the preferred stock. Dividends are pay- able on Dec. 20 to holders of record on Nov. 25. Film Exchange Local Set Up in Houston Chartering by the I.A.T.S.E. of a new Film Exchange Employes local, No. B-63, at Houston, Tex., has been announced here by international president Richard F. Walsh. Such unions are located in 32 other cities of the United States and four in Canada. The Houston charter is scheduled to be installed in the near future by international representative E. J. Mil- ler, who has headquarters in that city. Forty charter members have been enrolled. Spewacks File Suit Vs. Para.'s 'Angels9 An infringement action against Paramount Pictures has been filed her? by playwrights Sam and Bella Spewack in Federal District court. They claimed that their play "My Three Angels," based on a play by F. Albert Husson of France, was infringed upon and substantially cop- ied in Paramount's production "We're No Angels." REVIEWS: Toughest Man Alive William F. Broidy-Allied Artists Dane Clark, who was once voteq Number One Star-of-Tomorrow i Quigley Publications' annual exhib tor poll, is the top marquee name in this melodramatic William F. Broid) Pictures production, in which he sup plies that showmanly assurance ir addition to his usual dynamic por trayal of a fast man with fist anc gun. The screenplay, written by Steve Fisher, has Clark portraying I Federal agent, who masquerades a; an infamous smuggler of stolen muni tions to revolutionists in other coun tries. Clark does quite well in his mas- querades until he runs into the rea criminal, forcefully played by An thony Caruso. This film has ai adequate amount of fighting and kill ing for the footage, which takes ; long time before justice is achieved Others in the cast are Lita Milan, P Ross Elliott, Myrna Dell, Thomas B. Henry, Paul Levitt and John El- dredge. Sidney Salkow directed. Running time, 72 minutes. General audience classification. Release in November. V- ve it* mil lab lulu kiel load 10] 'am iDir Li Cross Channel Republic Wayne Morris and a predominantly European cast enact with spirit and dispatch a standard melodrama of jewelry and currency smuggling. Morris' characteristically convincing nonchalance is very much in evidence here. A British star, Yvonne Furneaux, who's played in such productions as "Master of Ballantree," "Beggar's Opera" and "House of the Arrow," holds down the feminine lead here adequately enough. It's a Morris pic- ture, however, and in some situa- tions, preferably action houses, "Cross Channel" could take very good care of itself, box office wise. The setting is the coast of two countries, England and France, with a rendezvous for smuggling at mid- channel. Morris, owner of a small charter boat service, becomes involved with a gang of smugglers, who use him for transporting their "swag" back and forth from France. He's unable to break away because of a murder rap hanging over his head. During one voyage, he is thrown overboard but is picked up by a French fishing boat. Latter's crew take him to the village of Porte Solaire, until their next fishing trip, when they drop him off at the British coast. Eventually, after some sus- penseful sequences, he redeems him- self in the eyes of the law. The screenplay by Rex Rienits is serviceable enough. R. G. Spring- steen's direction puts persistent spot- light on Morris, as anticipated. Wil- liam N. Boyle draws associate pro- ducer credit on this one, filmed in England. Running time, 61 minutes. General classification. mi k (l) s m Vai Vai ursday, November 10, 1955 Motion Picture Daily 11 TENT TALK Variety Club News TT.ni- be sd igce ic p( ist in nine ides mm Mia i mas if Kc • Ai is i/ in Iks oil ALBANY— The Variety Club will iuct 70 members at a dinner in its eiaton-Ten Eyck Hotel rooms on pv. 17, chief barker Harold Gabri- ve announced. Gene Teper will ntinue as membership committee ^airman under the new administra- m. The first regular meeting, with abrilove presiding, was held on onday. A kickoff dinner for the an- lal "Denial Drive" will be given ov. 21. Harry Lamont, a former lief barker, is chairman of the Heart und, and, as such, will direct the impaign to raise $20,000 for the ariety-Albany Boys Club summer imp at Thompson's Lake. A LONDON-Variety Club of Great ritain will be honored by the at- :ndance of H. M. The Queen and j[. R. H. the Duke of Edinburg at charity performance of the Bertram lills Circus on Dec. 21. The Duchess of Marlborough, hairman of the affair announced bat the proceeds will go to the Lon- lon Federation of Boys' Clubs. A WASHINGTON. - Steve Allen, •JBC-TV star, has been chosen for he annual "Showman of the Year" iward of the Variety Club of Wash- ington. The award, given each year ^o an outstanding personality in the 'mtertainment world, will be pre- sented to Allen at the local club's vnnual dinner-dance on Nov. 19. A INDIANAPOLIS— Tent No. 10 of Variety Clubs International is plan- ning its second Cerebral Palsy Tele- thon for Nov. 26. Big name national I Uiid local stars are being engaged for the event. Proceeds will go to the Variety Club supported by Cerebral Palsy Clinic of the James Whitcomb Riley Hospital here. A i CLEVELAND - Marshall Fine of Associated Theatres has been elected chief barker of local Variety Tent t aitjiihairman under the new administra- ion. The first regular meeting, with jabrilove presiding, was held on vlonday. A kickoff dinner for the an- mal "Denial Drive" will be given Nov. 21. Harry Lamont, a former ;hief barker, is chairman of the Heart rund, and, as such, will direct the .■ampaign to raise $20,000 for the /ariety- Albany Boys Club summer amp at Thompson's Lake. & s artii A £ LONDON-Variety Club of Great jBritain will be honored by the at- tendance of H. M. The Queen and pi. R. H. the Duke of Edinburg at i charity performance of the Bertram Mills Circus on Dec. 21. The Duchess of Marlborough, chairman of the affair announced that the proceeds will go to the Lon- don Federation of Boys' Clubs. A WASHINGTON. - Steve Allen, NBC-TV star, has been chosen for (the annual "Showman of the Year" award of the Variety Club of Wash- ington. The award, given each year 'to an outstanding personality in the 'entertainment world, will be pre- sented to Allen at the local club's annual dinner-dance on Nov. 19. A j INDIANAPOLIS— Tent No. 10 of Variety Clubs International is plan- ning its second Cerebral Palsy Tele- thon for Nov. 26. Big name national and local stars are being engaged for the event. Proceeds will go to the Variety Club supported by Cerebral Palsy Clinic of the James Whitcomb Riley Hospital here. A CLEVELAND - Marshall Fine of Associated Theatres has been elected chief barker of local Variety Tent No. 6. He succeeds Jack Silverthorne who served two years in that office. Other officers elected were: first assis- tant, Dan Rosenthal; second assistant, Milton Grant; treasurer, Jim Levitt; secretary, Leonard Greenberger; assis- jHAMGtjRow^Vni Order Your SPECIAL I TRAILERS Florida Exhibitors Elect New Officers; Hecht President Special to THE DAILY JACKSONVILLE, Nov. 9.-Elmer Hecht of Miami, Wometco Theatres executive, was named president of the Motion Picture Exhibitors of Florida at the annual convention here this week. Elected vice-presidents were Pete J. Sones, Tampa, Robert Daugherty, Haines City; Mark Dupree, Jackson- ville; and James Biddle, Jasper. Other officers are B. B. Garner, Lake- land, treasurer, and Robert Anderson, Jacksonville, secretary. Mitchell Wolfson reported on the recent Theatre Owners of America convention in Los Angeles and urged full support for the Audience Awards campaign. He said "The circuits are going along with the Awards plan but, so far, the small exhibitors have not realized how important this can be to them as a means of increasing their boxoffice figures." Hospital Plea Made Andrew Sullivan, Savannah, Ga., manager of the Hi-Wav 80 Drive-In, described his successful advertising and exploitation campaigns to the convention. James L. Cartvvright of Daytona Beach made an appeal for support of the Will Rogers Memorial HosDital drive, followed bv George Gaughan, TOA field worker from Menrohis, who reported on TOA ac- complishments, saving "In TOA we have the leadershin, the financial structure, the prestige, the will to solve our industry problems." Three resolutions were adopted. One called for support of the TOA arbitration plan; another for full re- peal of the Federal admissions tax, and a third gave George Hoffman, 81-vear-old National Screen salesman a life membership in MPEOF. 1337 S. WABASH, CHICAGO -630 NINTH AVE., NEW YORK Marwel Named Rapid Film's Ad Agency Rapid Film Techniques, Inc., has appointed Marwel Advertising as its agency, effective immediately. Also, in conjunction with an expanding ad- vertising campaign, Marvin Goldman has been engaged to supervise adver- tising, promotion and publicity for Rapid Film Techniques. tant secretary, William Dougherty. Delegates elected were: Fine to the international convention; Jack Silverthorne and Dan Rosenthal, with I. J. Schmertz, Leonard Greenberger and Milton Grant as alternates. Elected to the board were Fine, Rosenthal, Schmertz, Nat Barach, Sil- verthorne, Aaron Wayne, Abe Kram- er, Irwin Shenker, Irwin Pollard, Jerry Lipow, Henry Greenberger, Leonard Greenberger, Edwin R. Bergman, Dougherty, Grant and Levitt. Installation of the new of- ficers will be held in December. Here to supervise the election was Ralph Pries, International Variety represen- tative. Someone Mention 'Little Fellows'? MEXICO CITY, Nov. 9.-Very few exhibitors in Mexico are getting rich and very few are even making a good living, but many are wondering why they stay in the business, said Salva- dor Carrillo, secretary general of the National Cinematographic Industry Workers Union (STIC), in reporting that some theatres in some small towns gross an astonishing $1.60 (correct) a day. Most of Mexico's 2,453 theatres are in small towns and even on Sun- days, their best day, many of them gross a mere $13.60 to $14.40, which only in a few cases covers costs and pays wages, Carrillo said. Big, swanky theatres in big towns and a few subsequent runs in those localities are the only money makers, Carrillo asserted. WOR to Tell Story Of Rogers Hospital The candid comments and impres- sions of tuberculosis patients at the industry's Will Rogers Memorial Hospital and Research Laboratories will be aired over the WOR-Mutual Radio Network on Saturday at 8:30, EST. The program, titled "The Road Back," recorded at the Saranac Lake institution by WOR-Mutual's Jean Sheperd, also will feature several doctors and amusement industry ex- ecutives who report on the advance- ments made in treatment. Commenting on the program, A. Montague, president of the hospital, observed that "although the Will Rogers Hospital is conducted by and for members of the amusement indus- try, its research laboratories are dedi- cated to finding preventative, and curative, means for fighting tubercu- losis. This it shares with the entire medical profession." He thanked WOR-Mutual for pro- viding this excellent public relations for the entertainment industry. Louis Goldsmith Dead SEATTLE, Nov. 9.-Louis L. Gold- smith, 63, office manager of the RKO Radio exchange here for many years, died Monday of a heart attack. He had been with the company for 20 years and prior to that was an ex- hibitor here. Miller in WB Post Carl Miller, sales manager for the Warners' San Francisco exchange, has been appointed acting branch manager of the Denver exchange. Miller replaces Earl Bell, who has been ill for some time. Geiss Resigns IFE Post Marjorie Thirer Geiss, magazine publicity and public relations contact for IFE Releasing Corp. has resigned, effective Friday. Mrs. Geiss will an- nounce her future plans shortly. DoziertoRKO ( Continued from page 1 ) and is expected to schedule the first of RKO's new films for production on Dec. 4 In making the announcement, O'Shea said: "We welcome Dozier to RKO as an individual uniquely quali- fied to head production. He combines a brilliantly successful and long career as a motion picture executive with the widest experience in every phase of studio activity with an in- timate knowledge of television pro- duction. "Additionally, Dozier knows the RKO Studio and the world-wide RKO distribution organization from first- hand experience. He was executive assistant to the late Charles Koerner, vice-president in charge of production for RKO, during one of the most fruitful periods in the company's history; when an outstanding num- ber of films which achieved both critical and commercial success were produced." Prior to this association, the new RKO production head was executive assistant to Samuel Goldwyn. Earlier, Dozier was associate head of pro- duction at Universal-International. Prior to that, he was head of the story and writing department at Paramount. Selznick to Produce {Continued from page 1) Paramount in 1932 with Helen Hayes and Gary Cooper starred. Selznick said that the Hemingway story would be brought to the screen in one of the new and revolutionary wide-screen process. 16mm Trial (Continued from page 1) the court all evidence proved that the companies' course with respect to 16mm. distribution has been so dis- similar that a conspiracy could not have existed. FLYfrH Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave., New York 17. N. Y., tel. MU 7-8900 The Who Conquered The World... NOW... THE MOST COLOSSAL MOTION PICTURE OF ALL TIME! ?he Battle Of Illyria The Battle Of Cheronea The Rape Of Olynthus The Siege Of Miletus The Battle Of Issus The Battle Of Granicus The Battle Of Gaugamela 5L: Adv. Pub. & Expl. Dept. The Captured Women Of Miletus The Assassination Of Phillip Of Macedonia The Debauched Grecian Maidens The Burning Of The Palace At Persepolis The Victory Orgy At The Gateway To Athens The Macabre Jig Of Triumph Among The Battlefie: ield De The Forced Marriage Of Thousands Of Persian Womer The Human Juggernaut Of Shield, Sword And Spear The 11,000-Mile Route Of Conquest The Charge Of The Knife-Studded Chariots The Court Of Darius At Babylon The Macedonian Fleet Crosses The Hellespont The Cutting Of The Gordian Knot The Statued Agora At Athens The Shrine Of Zeus- Amnion The Decadent Palace At Pella The Awesome Siege Machines Of Macedonia The Massive Stone Gods Of Babylon I think this is one of the greatest boxoffice attractions I have ever seen - let's back it with at least a $1, 000, 000 E E ft tt campaign MAX E. Yo/lGSTEIN presents THE LOVES, THE GLORIES, THE LEGEND OF THE MAN WHO THOUGHT HE WAS A GOD... 1 . R€BT C|NemaScop£ with the French star DANIELLE DARRIEUX Written, Produced and Directed by ROBERT ROSSEN MOTION PICTURE DAILY OL. 78. NO. 92 NEW YORK. U.S.A., MONDAY, NOVEMBER 14, 1955 TEN CENTS Meet by Phone 411ied's New EDC Set for Early Start For Exchange of Film Terms' Information By AL STEEN CHICAGO, Nov. 13.-Members of ■Ulied States' Emergency Defense Committee will waste no time in put- ring their project into operation, Al- lied leaders said here in the wake j{ the national convention. The regional "watch dogs" will start immediately setting up the machinery for the exchange of in- formation on film terms and the gathering of data for the Senate Small Business Committee hearings, it was said. When the EDC starts functioning, meetings will be held via a closed (Continued on page 8) FCC Rejects Bids On Deintermixture; 3 Members Dissent From THE DAILY Bureau Television Washington, Nov. Todau 13.— For the time being, ' y" at least, the Federal Communications Commission has turned down requests for deintermix- ture of VHF and UHF television channels. In a ieport issued over the week- end, a four-man commission majority rejected the petitions of 35 communi- ties for deintermixture. UHF operators (Continued on page 10) Ogburn, Tomlinson Promoted by W.B. Ben Kalmenson, Warner Bros, vice- president in charge of distribution, announced the promotion of Carroll Ogburn from branch manager in Jack- sonville to branch manager in Atlanta. Ogburn succeeds Grover Livingston, recently promoted to Southeastern district manager. Kalmenson also announced the pro- motion of John B. Tomlinson from salesman in Jacksonville to branch manager there. Weekend Theatre Business 'So/id' With most New Yorkers celebrating a three-day Veteran's Day holiday weekend, exhibitors reported that the business registered at the princi- pal Broadway showcases was "solid," "swell" and "at capacity" over the weekend. The Badio City Music Hall re- ported that business for M-G-M's "The Tender Trap," which opened last Thursday, should attain a high gross of about $105,000. No I.F.F.P.A. Opposition to Code See Conditions Most Favorable Now for Foreign Films in U.S. Poll on Theatre Business See Upward Trend Returning Shortly vcuit Officials Blame Current Dip On Product Lack; See Christmas Shift By MUBRAY HOROWITZ While theatre business throughout the country continues in its third month of sub-par volume, most circuit and independent theatre executives polled by — Motion Picture Daily believe that By J. A. OTTEN WASHINGTON, Nov. 13.— Agreement that optimum conditions currently exist for the selling of foreign films in the U.S., if the pictures are "proper" for the American market, was reached in a meeting here last week between foreign film producers and officials representing major segments of the American film industry. The general agreement was relayed to reporters by Renato Gualino, presi- dent of the International Federation of Film Producers Associations, fol- lowing a meeting at the Motion Pic- ture Association of America head- quarters with U.S. film officials. Among those representing the U. S. industry at the informal talks were MPAA president Eric Johnston, Ellis Arnall, president of die Society of Independent Motion Picture Pro- ducers, Mitchell Wolfson, head of the Wometco Circuit and unofficially rep- resenting Theatre Owners of America, and Arthur Mayer, president of the Independent Distributors Association of America. Foreign film producers were told ( Continued on page 8 ) the line-up of new product beginning with die Christmas season portends an upward trend again at the box office. Among the circuits polled were American Broadcasting - Paramount Theatres, Loew's Theatres, Stanley Warner, RKO Theatres, Brandt Thea- tres, Associated Prudential Theatres and Shea Enterprises. There was general agreement that the business decline since September has been due to what most exhibitor executives termed "a lack of a steadv flow of strong box-office attractions." Most agreed, too, that the big ones, despite the lower general level of business, still do sturdy business at the box-office. The consensus was that with the (Continued on page 8) Television Jodaii IN THIS ISSUE PAGE 11 ► TV as an advertising device slips a firm noose around Fort Wayne, survey guinea pig, in a sales presentation offered by the research forces of NBC. ► Britain, in some surveying of its own, offers some facts and figures on television's development in the Britsh Isles . . . Hollywood TV film producers look more closely into the Code situation. ► Names Making News in Television Today. British Attendance Declined in Quarter By PETER BURNUP LONDON, Nov. 13. - Preliminary figures published in the government's "Monthly Digest of Statistics" reveal that British theatre attendance for the second quarter of this year was 307.- 700,000, a decline of 14,300,000, or 4.4 per cent, from the corresponding period in 1954. It was die lowest sec- ( Continued on page 6) Mrs. Griffith Will Leave Carolina T.O. Special to THE DAILY CHARLOTTE, Nov. 13.-Mrs. Lu- cille Price will succeed Mrs. Walter Griffith as executive secretary of the Theatre Owners of North and South Carolina. Official announcement of the ap- pointment of Mrs. Price will be made ( Continued on page 8 ) Motion Picture Daily Monday, November 14, 19: ~ ~™ " Report Japan-U.S. FEHSDML Deal Near Signing MENTION ~~ ALFRED E. DAFF, Universal In- ternational executive vice-presi- dent, returned to New York from the Coast by plane at the weekend. • Samuel Rosen, executive vice- president of Stanley Warner, led a _r up of S-W executives to the Holly- wood premiere of "Cinerama Holi- day." Among those departing from here with Rosen were: Arthur Rosen, Harry Kalmine, Nat Lap- kin, Lester B. Isaac, Harry Gold- berg, Cliff Giessman and Everett Callow. • Samuel Goldwyn, Howard Dietz, vice-president of Loew s in charge of advertising, publicity and exploita- tion, David Golding, publicity head for Goldwyn Productions, and Arthur Canton, Eastern press rep- resentative for M-G-M, returned here from Chicago at the weekend. • William B. Zoellner, head of M-G-M short subject sales, will leave here today for Pittsburgh, Indianap- olis and Cincinnati and will return Nov. 23. • Prof. Henri Chretien, inventor of CinemaScope, will arrive here to- day from France aboard the S. S. '"Liberte." • Seymour Poe, executive vice-presi- dent of IFE Releasing, returned to New York over the weekend from Hollywood. • Ralph Leo, location auditor for Lowell Thomas' next Cinerama film, left here for the Coast at the week- end. • Jerry Juroe, head of Paramount studio's radio-TV publicity depart- ment, will arrive back in Hollywood today from New York. • Milton E. Cohen, United Artists Eastern and Southern division man- ager, left here at the weekend for a tour of Texas UA exchanges. • Benjamin Fincke, Paramount at- torney, returned here over the week- end from Europe. • Chari.es Schnee, M-G-M producer, and Robert Wise, director, are due here tomorrow from the Coast. • Dirk Van Spankeren, manager in Indonesia of the Westrex Co., Asia, has returned to Djakarta from here. • Milton Kirschenberc, Paramount International treasurer, returned here over the weekend from Paris. Agreement on the disposal of nearly $11,000,000 worth of blocked Japanese currency earned by Ameri- can film companies in Japan was said to have been reached in Toyko, ac- cording to press dispatches reaching here. Under the plan, film companies would lend about $7,500,000 to the Japanese Electric Power Development Co. for six years, with the loan being repayable in dollars. In return, the Japanese government will permit part of the remaining estimated $3,500,000 to be turned into United States cur- rency and remitted to the U. S. The remainder would be invested in local industries which earn dollars for Japan. The agreement was reported to be ready for signing within the next few days. Honor Neilson at Farewell Luncheon A farewell luncheon for Rutgers Neilson, who resigned as RKO Radio Pictures foreign publicity manager recently after 30 years with the com- pany, was tendered here last week by friends and RKO associates at Headquarters Restaurant. In commemoration of the occasion, Nielson was presented with a travel- ing kit. Among the estimated 50 guests were representatives from each of RKO's home office departments, among them Perry Lieber, advertising and publicity director, Herbert Green- blatt, domestic sales manager, Robert J. Hawkins, assistant foreign manager; Al Stern, publicity manager, and others. Neilson, whose association with the company terminated officially on Sat- urday, will take a brief vacation be- fore announcing new activity. Goldenson Re-elected Chairman of U.C.P. BOSTON, Nov. 13. - Leonard H. Goldenson, president of American Broadcasting - Paramount Theatres, was re-elected chairman of the na- tional board of directors of United Cerebral Palsy at the sixth annual UCP convention here this week-end. Goldenson, one of the founders of UCP, has long been active in the organization's affairs, having served as its president for five consecutive years after its founding in 1949. This will be his second term as board chairman. Louis C. Whiton of Westport, Conn., was elected president. Jack Hausman, textile executive of New York City, was designated vice-chairman of the board, after serving as UCP president last year, and Roger Firestone, presi- dent of Firestone Plastics Company, was elected executive vice-president. RKO Radio-G.T. to Merge in Future A merger between RKO Radio Pic- tures and General Teleradio, the par- ent company, will definitely take place in the future "on a corporate level," according to a GT representa- tive here. Discussions concerning the merger between both organizations have been taking place, the GT official stated, reporting that nothing definite in that direction has been formulated yet but that it remains as a definite objective for the future. See UM&M Seeking Para. Shorts for TV The UM & M Television Corp., which is composed of United Film Service of Kansas City, Motion Pic- ture Advertising Service, New Or- leans, and Minot TV, is seeking to acquire over 2,000 short subjects from Paramount for television exhibi- tion for a reported price of $4,000,- 000. Charles Amory, president of Minot TV, would neither deny nor confirm that his organization is part of the group. He said "an official announce- ment will be coming shortly in this matter." The subjects for which UM & M is reported negotiating include films which were produced prior to 1950, among them Grantland Rice sports subjects, Popeye cartoons and Robert Benchley comedies. Paramount officials could not be reached for comment at the weekend. 100 to Attend WB 'Ranger9 Meeting More than 100 officers and execu- tives of affiliated Lone Ranger organ- izations will attend a meeting at the Roosevelt Hotel here today to set national promotion plans for the War- ner Brothers motion picture, "The Lone Ranger," which is scheduled for release in February. Clayton Moore, who portrays the cowboy character, arrived here over the weekend from Hollywood, to ad- dress the meeting. Presiding at the conference will be Jack Wrather, president of The Lone Ranger, ,Inc, Ben Kalmenson, vice-president and general sales manager for Warner Brothers, and Mort Blumenstock, vice-president in charge of advertis- ing and publicity for Warner Brothers. Conclude A.A. Meet CHICAGO, Nov. 13.-Concluding sessions of Allied Artists' two-day re- gional sales meeting will be held to- morrow at the Hotel Blackstone here. Morey R. Goldstein, vice-president and general sales manager, is presid- ing at the meetings. Loew's Want N.J. Drive-In From THE DAILY Bureau WASHINGTON, Nov. 13.-Loew Theatres is asking the New York Dis- trict Court for permission to build large drive-in theatre near Raritai N. J. A hearing will probably be hel in New York during the week o Nov. 28, Justice Department official said. They declared they would an nounce their position on the acquisi tion at the time of the hearing, bu unless exhibitor opposition is forth coming between now and then, the> will probably not oppose the circuit petition. Capacity Flexible The drive-in would be located on Route 35, about 3/2 miles southeast of Keyport. It will have a capacity initially for between 850 and 900 cars, but could be expanded later to handle a larger number if the business and growth of the area warrants. Allied Theatre Owners of New Jer- sey .expressed concern recently over reports of contemplated circuit ex- pansion in that area. The subject of circuit expansion was a major topic, too, at the Allied States annual con- vention in Chicago last week, at which Allied instructed its general counsel, Abram F. Myers, to take steps to obtain earlier notification to interested exhibitors by the Justice Department of contemplated circuit expansion moves. V :n.: Set Dual Premieres For Fox's 'Rains' Twentieth Century-Fox's Cinema- Scope production of "The Rains of Ranchipur" will have its world pre- miere simultaneously in New York and Karachi, Pakistan, in mid-Decem- ber, the company announced. The dual introduction of the Frank Ross production, the film company's Christmas holiday attraction, will be attended by high government officials, stars of the entertainment world, prominent business and civic leaders in both cities. The picture will make its debut at the Roxy Theatre here. Disney Membership In AMPP Approved HOLLYWOOD, Nov. 13. - The board of directors of the Association of Motion Picture Producers at its regular monthly meeting last week approved Walt Disney Prod, applica- tion for membership, with William H. Anderson as the company's represen- tative. The board also seated Charles Glett as the RKO Radio representa- tive, succeeding C. J. Tevlin. MOTION PICTURE DAILY, Martin Ouigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke. Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOIlywood 7-2145; Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative. Telephone Financial 6-3074; Washington. J. A. Otten, National Press Club, Washington, D. C. ; London Bureau, 4 Golden Squar», Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, bv Quigley Publishing Company, Inc., 1270 Sxth Avenue. Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, '/ice-president; Leo J. Brady, Secretary. Other Ouigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year as tion of Motion Picture Herald; Television Today, pub'ished once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac. Fame. Entered as second class matter Sept. 21, 1938, at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10C. [onday, November 14, 1955 Motion Picture Daily PEOPLE rtl rcm't Thomas F. O'Neil, president and jard chairman of the Mutual Broad- isting System, and chairman of RKO adio, is to be the principal speaker : the Founders' Day dinner of St. ouis University tomorrow. His re- larks will be broadcast over the ialloast - to - coast MBS facilities from 0:30 to 11 P.M. His subject will be Responsibility: the Guarantee of reedom." n Robert McConnell, former assistant lanager of the Music Box Theatre, 'acoma, has been named assistant lanager of the Liberty Theatre, Port- ind, Ore., Will Hudson, city manager :>r John Hamrick Theatres, Portland, nnounced. Ralph W. Budd, personnel director f Warner Bros. Pictures, addressed he Motion Picture and TV Council f the District of Columbia on "What s a Motion Picture" at a luncheon a the Fairfax Hotel, Washington, on priday. Included in the large turnout vere motion picture critics of local lailies and Stanley Warner theatre nanagers of the District. Peter Perakos, Jr., has been named rianager of the Arch St. Theatre, in \'ew Britain, Conn. Mrs. Helen Engstrum, booker and jffice manager for Paramount Pictures in Milwaukee, will join the Allied Artists staff in Denver on Dec. 5, it was announced by Harold Wirthwein, AA Western division sales manager. Maternati to Discuss French Film Center Joseph Maternati, who has been designated by the French government and film industry as director of a French Film Center to be established here, has arrived from Paris. He will hold a press conference and luncheon at the Pierre Hotel here tomorrow. Maternati formerly was associated with the French government as a film official. He will set up an office here which, in iiddifcton, Jto providing in- formation On French films;'; also will- endeavor to increase playifig oppor- tunities for them in this market. Since his arrival in the U. S. Maternati has spent some time at the French Em- bassy in Washington. „.,. 4.-, After Theatre Showings Color TV Potential Big For Films, Grainger Says By LESTER DINOFF Motion pictures produced in color will have added value when color tele- vision "becomes practical" as they could be adapted for exhibition in that medium after theatrical sales possibilities have been used up, according to independent Asks Dismissal New York Supreme Court Justice Morris Eder reserved decision last week on a motion by Selznick Re- leasing for dismissal of Chesapeake Industries' $100,000 action on the grounds that the California statute of limitations applies to the action and invalidates it. Edmund Grainger producer Ed- mund Grainger, who recently completed "Great Day in the Morning" for RKO Radio Pictures release. Speaking at a trade press con- ference at the Hampshire House here last week, Grainger disclosed that he plans to produce "from two to three films for RKO Radio in 1956." In discussing television, the pro- ducer said that "we must have vision. It is my preference to use color in the type of films which I make, and when color TV becomes practical, my color features will have an added value as they could be adapted for exhibition on color TV. Naturally, this is after all theatrical sales possi- bilities have expired." Says Toll-TV Could Aid Commenting on subscription tele- vision and theatre television, Grainger, who also revealed that RKO Radio is a financial investor in his films, said that "toll-TV could be tremendous for the independent producer," indicating that the medium offers quick mone- tary returns. "If and when toll-TV and theatre-TV become everyday re- alities, distribution costs for motion pictures would be reduced or elimi- nated, as there wouldn't be any need Industry 'Optimistic' On Future for RKO The general feeling among the in- dustry in Hollywood concerning the future activities of RKO Radio Pic- tures is one of "optimism," indepen- dent producer Edmund Grainger stated here last week in reply to a question put to him at a trade press conference. for the physical handling of prints at exchanges," he said. Grainger disclosed that he plans to begin production on "Oh, Promised Land," in the early spring, in Cine- maScope and color. The producer, who also appeared at the territorial openings of his "The Treasure of Pancho Villa," said that "personal selling and exploitation by a producer and personalities is important in giv- ing a film a good send-off in thea- tres." Looks for Originality Commenting on other future pro- ductions, Grainger said that producers are looking for film properties which are new, "something which hasn't been seen time and time again, in various versions, by the public." He said that for this reason, he is a "great believer in seeking film stories from plays and books as they are estab- lished and have more pre-selling values than original stories." Set 7 Canadian Dates For 'Guys and Dolls9 Samuel Goldwyn's production of "Guys and Dolls," being distributed by M-G-M, will have seven day-and- date openings in Canada on Dec. 23. The seven theatres and towns in which "Guys and Dolls" will open two days before Christmas are: The Odeon, Toronto; Casino, Halifax; Odeon, Ottawa; Uptown, Calgary; Odeon, iMmonton; Vogue, Vajicouver, and the Carrie^, Winnipeg/""" fe — Crafts Weekly Wage Averages $129.30 HOLLYWOOD, Nov. 13. - TKe* weekly earnings for crafts workers in motion picture production averaged $129.30 in September, as compared with $127.08 in August and $125.35 in September, 1954, according to the monthly report issued by the Califor- nia Department of Industrial Rela- tions. TV Films Top First NTFC Fall Forum The production, distribution and presentation of films for television will be prominent on the agenda of the fall forum of the National Tele- vision Film Council at the Hotel Delmonico here Nov. 17, it is an- nounced by NTFC president John J. Schneider. Following morning sessions and a luncheon, at which Melvin Gold and f Dr. Alfred N. Goldsmith will be the 1 principal speaker's, the afternoon ses- sions will be devoted toj Advertising Agency Function in TV Film Produc- tion, Commercial Film TP*o3uction for, TV, and Special and' Technical ~"S?rvic£sT-* ■ Skouras to Speak Ind. Allied in Annual Meet This Week Special to THE DAILY INDIANAPOLIS, Nov. ^.-Gov- ernment regulation of film rentals, arbitration, new releasing patterns, print shortages, equipment trends and toll television will be high on the agenda when the annual fall conven- tion of the Allied Theatre Owners of Indiana meets at the Marott Hotel here Tuesday and Wednesday. Spyros Skouras, president of 20th Century-Fox, will be the principal speaker at the general meeting on Tuesday. Other speakers at that ses- sion will be Julius Gordon, Texas ex- hibitor; Hugh McLachlan and Roy Kalver, ATOI president. Shor, Myers Scheduled The convention will hear Ruben Shor, Allied States president, and Abram F. Myers, general counsel, on Wednesday. Trueman Rembusch, na- tional director of ATOI, and Jay Emanuel also will speak. Closed discussion groups for indoor and drive-in exhibitors will be held separately. Joseph Finneran will be moderator for the indoor clinic, Ted Mendelssohn for drive-ins. Entertainment chairman Marc Wolf has arranged a dance and midnight snack at the Variety Club on Tuesday. The annual banquet will close the conclave Wednesday. Mrs. Robert V. Jones and Mrs. Dale McFarland are in charge of a program for ladies. Board Meeting Today The annual directors' dinner and board meeting Monday will precede the convention. Bert Frank, 67 Bert Frank, 67, former head of short subjects editing at the old War- ner Brothers Vitaphone studio in Brooklyn, died of a heart ailment at his Brooklyn home last Thursday. NT A Officials Seek TV Films on Coast Ely A. Landau, president, and Oliver A. Unger, executive vice-pres- ident, of National Telefilm Associates, arrived in Hollywood from New York over the weekend for conferences with television film producers and talent agency representatives concern- ing the acquisition of product for the 1956 season. During their 10-day stay, Landau and Unger will meet with Jack Skirball, Hal Roach, Jr., and Harry Popkin in efforts to acquire TV film features and film series for NTA dis- tribution, Mrs. fcf&fs Fish man PlTTiiBl^fCfT. Nov. 13.-Services for MisVjLoui-; Fishman, who died .last weef$MV^iiaiiri Beacluvvere held ^Thurstay'^i^^y^ her survivors are a brother, Harr^ Hendel, executive secretary and treasurer of Allied Motion Picture Theatre Opera- tors of Western Pennsylvania, and a nephew, James Hendel, head of the local United Artists branch. T HE COURT* MARTIAL THAT ROCKED THE IP WARNER BROS. PRESENT IT FOR NEW YEi TO ROCK THE ENTERTAINMENT WORLD! The moment had come— the girl had spoken— the story was told ! This is one of the electrifying highlights in the explosive true story of Billy Mitchell - a fighting hero who risked disgrace and dishonor by setting off the most sensational trial in U.S. history! STARRING CO-STARRING CHARLES BICKFORD ralph BELLAMY rod STEIGER [ cprpfwpi av rv Produced by Direl STORY AND SCREENPLAY BY MILTON SPERLING and EMMET LAV E R Y • a UNITED STATES PICTURES m.*. • MILTON SPERLING • OTTO PRI iBETH MONTGOMERY fred clark Presented by R • WARNER BROS."0 Without a Cause" is a hit without a let-up! EVERY OPENING A NEW SMASH AND HELD OVER ALL OVER! SIC COMPOSED AND CONDUCTED BY DIMITRI TIOMKIN 6 Motion Picture Daily Monday, November 14, 191 TENT TALK Variety Club News WASHINGTON - Orville Crouch, Eastern division manager for Loew's Theatres, has been elected chief barker of the Variety Club of Wash- ington, Tent 11, for 1956. Marvin Goldman, partner of the K-B The- atres chain, has been elected first assistant chief barker, and Hirsh de la Viez was named second assistant chief barker. Sam Galanty was re- elected dough guy and George Na- than named property master. The 1956 board will consist of the new officers and J. E. Fontaine, George Crouch, Jake Flax, Nathan D. Golden, Clark Davis, Sidney Cooper, Alvin Q. Ehrlich, Jack Fruchtman, Victor J. Orsinger, Morton Gerber, and Wade Pearson. Delegates to the interna- tional convention will be Flax and Ehrlich, with Gerber and Fruchtman as alternate delegates. Orville Crouch will be international canvasman, with Goldman as alternate. A TORONTO-Tent No. 28 of Va- riety Club International elected as chief barker for 1956 David Gries- dorf; first assistant chief barker, N. A. Taylor; second assistant chief barker, Dan Krendel; dough guy, Al Troyer; property master, Louis Davidson. The induction meeting for the new officers will be held early in De- cember. A PITTSBURGH - Shirley Jones of nearby Smithton, with "Oklahoma!" and "Carousel" to her credit, will come home on Nov. 20 to attend the annual Variety Club banquet of Tent Number One in Hotel William Penn. She will receive a special award as the Pittsburgh er who brought the most fame to her home town during 1955. A DETROIT— Tent No. 5 of Variety Clubs International has elected the following officers for 1956: Benjamin Rosen, chief barker; William M. Wetsman, first assistant chief barker; Walter Norris, second assistant chief barker; Alden Smith, dough guy, and Ernest T. Colon, property master. A BUFFALO-The Variety Club of Buffalo has nominated the following for director posts for 1956— Jerome Adel, Spencer Balser, Harold Ben- nett, Robert Boasberg, Dave Cheskin, Peter Becker, Jack Grood, Irving Cohen, Ed Jauch, Dave Zachem, Ben Felcher, Edmund C. DeBerry, Man- fred Pickrell, George H. Mackenna, Mannie Brown, Jack Mundstuk, How- ard Lurie, Elmer F. Lux, Melvin Berman, Robert and Richard Hay- man, and Danny Gill. Eleven of the above will be chosen at the election on Monday. Murray Whiteman, past chief barker, Tent No. 7, has left for Flor- UK Theatres (Continued from page 1) ond quarter total since the Board of Trade began collecting statistics in 1950. For the first half of the year ad- missions aggregated 616,800,000, com- pared with 647,700,000 in the first half of 1954, a decline of 30,900,000 or 4.7 per cent. Despite lower attendance, higher admission prices are maintaining gross takings at a steady level. The £-27,500,000 paid by cinemagoers in the second quarter was unchanged from the same period of a year ago and only some £ 100,000 less than in the first quarter. Gross takings totalled £55,100,000 during the half-year, or only £200,- 000 less than between January to June, 1954. Complete statistics are scheduled to be made public by the government on Tuesday. Tells Italy to Hasten Mexico Film Permits Special to THE DAILY MEXICO CITY, Nov. 13.-A policy of slowness in authorizing the ex- hibition of Italian films in Mexico "must be adopted" unless Italy ac- celerates the granting of official sanction for the screening of Mexican product there, Congressman Jorge Ferretis, chairman of the National Cinematographic Board, stated here. Ferretis explained that two top Mexican films have been in Italy a year, but have not as yet received exhibition authorizations. He indi- cated that "slowness reciprocity" might stir Italy to faster authorizing of Mexican pictures. The film board chairman said that France gives Mexican pictures fast attention and that a representative of the French film industry is due here in mid-November to complete an agreement with France concerning Mexican exhibition in France, and vice-versa. 'Oklahoma!' in Chicago Magna Theatres' "Oklahoma!" in Todd-AO, will have its Midwest opening at McVickers Theatre, Chi- cago, Dec. 26. ida to recuperate from a slight heart attack which confined him to the Mil- lard Fillmore hospital for several weeks. Roger Baker, popular local sports commentator, will address a meeting of the Tent on Monday, Nov. 28. A ALBANY— State Commissioner of Correction Thomas J. McHugh will deliver the principal address at a Variety Club dinner here Nov. 21, marking the opening of the annual Denial Week Drive for Camp Thach- er. McHugh, who with Governor Averell Harriman, Attorney General Jacob K. Javits, Secretary of State Carmine De Sapio, State Tax Com- N.Y. Newspaper Aids Audience Poll Here With Prize Contest The Council of Motion Picture Or- ganizations Audience Awards promo- tion and publicity campaign in the Metropolitan New York area com- menced last week with the "Journal- American" sponsoring a contest in which a 1956 Oldsmobile and $1,000 in cash are offered as top prizes. A three-quarter page display ad- vertisement in that newspaper was the first in the Audience Awards cam- paign fanfare here. Other ads and feature stories on the election will be run daily from now until the close of the public balloting on Nov. 27. Yesterday's edition of the "Journal- American" carried a reprint of the COMPO ballot which will be distrib- uted in theatres. Mandel Committee Chairman The promotion in the newspaper was arranged by the public relations committee of New York City exhibi- tors, of which Harry Mandel of RKO Theatres is chairman. Other members of the committee are Ernest Emerling, Loew's Theatres; D. John Phillips, executive director of Metropolitan Motion Picture Theatres Association, and Morton Sunshine of Independent Theatre Owners Association of New York. German Film Official Meets Press Today Dr. Guenther Schwarz, general manager of Export Union, interna- tional voice of the German film in- dustry, will meet with the trade press here today before returning to Ger- many. Lease Trans-Lux House The Trans-Lux Theatre Corp. has leased the Crest Theatre, Bronx, N. Y., to N & R Theatres, Inc., it was announced by Berk and Krum- gold, brokers. 'Cry' Premiere Set HOLLYWOOD, Nov. 13.-M-G-M's "I'll Cry Tomorrow" will have its premiere at the Four Star Theatre here on Dec. 23. missioner George M. Bragalini and other state officials were recently made honorary members of Tent 9, will discuss the part which boys' clubs and summer camps, like Thach- er, play in fighting juvenile delin- quency. Albany Boys' Club and Va- riety Club co-sponsor the project, in which needy youngsters are given free two-week vacations. Goal of the club's campaign is the collection of $20,000. George Eby, second assistant inter- national chief barker, will come to Albany from Pittsburgh for the Vari- ety Club's induction dinner meeting Monday when 75 members are to be inducted. Chief Barker Harold Gabri- love will introduce Eby. REVIEWS: Champion's Reward MacDonald Pictures Handicapped persons who, throug faith in themselves, have succeedet in becoming champions, supply tb theme for an inspiring story writtei , and produced by Bud Greenspan ' Running to only an hour in length "Champion's Reward" is certainly ai informative and impressive film, anc should appeal to those audiences thai relish cheering for the underdog, a< well as to those patrons with a per- sistent interest in the sports world- and this number is indeed legion. There are three separate stories, with Fred Coleman, sports writer, maintaining finking threads of narra- tion. First yarn concerns a young man who became interested in weight lifting. He is John Davis, who man- aged to win with prodigious feats of strength, culminating with his triumph against Russia's formidable opposition in the 1952 Olympic Games, at Helsinki. The second story concerns Jesse Owens and his fantastic career, in- cluding the sequence wherein Hitler refused to honor a "non-Aryan." The third and perhaps the most unusual deals with golfers— totally blind and engaged in a golf tournament filmed at Worcester, Mass. Director James Hammerstein has made astute and knowing use of newsreel and library clips. "Champion's Reward," properly merchandised, can go a long way, box office-wise, in a sports-minded com- munity. Greenspan's screenplay is properly fashioned to tie all connecting scenes together. Running time, 60 minutes. General classification. October release. Killer Leopard Allied Artists Producer - director - writer Ford Beebe has fashioned a standard jun- gle melodrama with the redoubtable Bomba, portrayed by Johnny Shef- field, who has played the jungle boy role often. The screenplay makes competent use of library stock foot- age, and prompt setting forth of the problems and their resolution. It is standard fare of its kind. A killer leopard invades a province in Africa and Bomba attempts to get the villain before he gets down to killing animals and natives on a reg- ular schedule. To add to the compli- cations, Donald Murphy, an American after illegal, uncut diamonds, plans to bring out a fortune. On Murphy's heels, however, comes his wife, Bev- erly Garland, who is seeking him to explain that he's been forgiven for his misdeeds back in the States and that everything is all right. Miss Gar- land misses Murphy in the district village, and heads for the underbrush, where, in association with Bomba, she clears up the situation. Running time, 70 minutes, General audience classification. Release in October. THE EYES OF THE INDUSTRY ARE ON "GUYS AND DOLLS'! An attraction of atomic-like impact came to Broadway over the past week-end -Samuel Goldwyn's cinematographic cre- ation of the times and types and tunes of "Guys and Dolls." The court of last resort — the paying customers — were heard from, first on Friday over the pelting rain and shrieking wind of an Autumn storm and, again and again, in an increasing crescendo on Saturday and Sunday. At the conclusion of the week-end the bulging box office revealed a rate of income never previously matched on Broadway. This impressive development tells in unmistakable terms its own story of Samuel Goldwyn's masterful design and execution in showmanship. It has in addition a heart-warming message to the business of motion pictures at large. It is renewed proof of the responsiveness of the public to the successful realization of an attraction that, making no com- promise with mediocrity, reached relentlessly for the stars. An Editorial by Martin Quigley in Motion Picture Herald, Issue of November 12, 1955 — BOMBSHELL ! Boston, Astor Theatre, now playing. Chicago, Chicago Theatre, now playing. Philadelphia, Randolph Theatre, now playing. Washington, D. C, Keith Theatre, opens November 16. San Francisco, Stage Door, opens November 17. Los Angeles, Paramount (Hoi.), opens November 22. Detroit, Adams Theatre, opens November 24. BOX-OFFICE HISTORY WILL REPEAT! 8 Motion Picture Daily Monday, November 14, 1955 Allied's EDC Foreign Films in U. S. Business Poll (Continued from page 1) circuit telephone hookup in which the information will be exchanged. Allied leaders look upon the ex- panded EDC as a step to give Allied a stronger united front, members said. It will tie all the units of the or- ganization together for smoother oper- ation, they added. Congressmen to Hear Plea Meanwhile, small town exhibitors are preparing to contact their Con- gressmen, the same Congressmen who were contacted in COMPO's Federal tax repeal campaign, to acquaint them with the rentals situation. The con- tacting is expected to start during the Christmas holidays. They will be told of certain pictures which, die small exhibitors say, are not available because of excessive terms. Mrs. Griffith (Continued from page 1) soon by Howard Anderson of Mullins, S. C, vice-president of the associa- tion. Anderson is acting in the ca- pacity of president. C. A. Dandelake has resigned. Mrs. Price now is employed by a Charlotte film exchange and is ex- pected to assume her new duties in three weeks. Mrs. Griffith has been ill for some time. She will continue to serve in an advisory capacity. She has been with the organization since 1928. ( Continued to pay more attention to the Produc- tion Code and to take various other steps if they want a larger share of the American film market, it was stated. The other steps suggested included larger promotional campaigns, good dubbing, increased use of American stars, employment of American pro- ducers and directors to work with European producers and directors, wider publicity during production, more production in new film tech- niques comparable to CinemaScope and VistaVision and use of U. S. film cutters. From Nine Foreign Nations The American industry spokesmen gave their suggestions to officials rep- resenting film producing associations of nine major foreign film producing countries. The meeting was a follow- up on the meeting earlier this week of the administrative council of the I.F.F.P.A. Renato Gualino, president of the Federation, told reporters that the discussion had been "very straight- forward, with no rows." He said "all concerned agreed that never was there a more favorable moment for selling foreign films in the U. S. If we can come forth with the proper pictures." Gualino said this was true because of the serious product shortage here, the increasing fashionableness of all BURT LANCASTER Puts the Indelible Mark of Greatness on from page 1 ) foreign product, and the desire of American tourists returning from abroad to see films made in the countries they visited. In view of the product shortage, he said, exhibitors and distributors would be "delighted" to find good foreign films to distribute and show. Want More Playing Time The foreign producers generally felt they should and could get more U. S. playing time, but expressed "no particular complaints," Gualino said. He added that all agreed that if foreign film producers wanted to sell to the large theatre circuits and other major U. S. markets, they would have to undertake promotional campaigns equal to those the American com- panies undertake for their own prod- ucts. Gualino said the meeting had in- vited Wolfson, Mayer and Amall to be present to supplement the views of Johnston and other MPAA officials, and that the foreign producers felt they had been given "particularly valuable advice." On the subject of the Production Code, Gualino said that the American spokesmen said that foreign producers should bear in mind the fact that the American public is used to films made under the Production Code and that it would be wise for the foreign companies to produce films that could obtain Code Seals. He added that in contrast to previous similar meetings, where the Code came under heavy attack from foreign producers, there was comparatively little complaint this time. "We European producers are be- coming used to the Code," Gualino said. "We are not so jittery about it any more. We may have some dif- ferent ideas on how it should be used but we also realize that it is often a protection against govern- ment censorship." Gualino said the foreign delegates had welcomed the suggestions about using more American personnel and changing stories occasionally to con- form to American tastes, but had ex- pressed some doubt as to how far they could go "in giving an American flavor to European pictures." ' To Push Plans for Acapulco Festival MEXICO CITY, Nov. 13. - The proposition of holding an annnual film fair at Acapulco now has a new and vigorous sponsor, Mario Zacarias, president of Produciones Zacarias, just back from Sao Paulo, Brazil, where he represented Mexico at the film festival. He seeks Mexican Gov- ernment official aid for the Acapulco show, and wants the government to arrange a world film treaty which he hopes will solve such problems as censorship and funds freezing. 'Sands' to Palace United Artists' "Desert Sands" will open at the RKO Palace Theatre here on Nov. 18. (Continued from page 1) stimulus expected from the Audienc Awards Poll this month, and its after- math; with the usual year-end holida\ spurt and the release of more and stronger pictures, an upturn soon i inevitable. ABPT president Leonard Golden- son contended that "if you don't have, the pictures," it's impossible to do the business. He said the decline, which ABPT has experienced since September, is not a question of any- thing but having the pictures. To prove his point, he cited the grosses currently being chalked up by "To Hell and Back." Not Much Change, Says Shea At the same time, a dissenting nott on the business situation came from Gerald Shea, head of the Shea Cir- cuit, which operates 42 theatres mainly in Ohio and northern Pennsyl- vania. Shea reported business in Sep- tember just about the same as last] year, while October business wad better than last year. Expressing an opposing point of view, a spokesman for Associated Prudential Theatres said that attend- ance and business is down because of the lack of pictures. He, along with such circuit executives as Loew's Theatres vice-presidents Eu- gene Picker and John Murphy, pointed to the competitive factor of television in the fall season, when TV returns to the air, figuratively speaking, withj its top programs. Picker, stating that he felt that the I industry should offer a competitive; line-up of strong product for the f all i season, also pointed to "the stronger"!! newspaper advertising campaign now being utilized by TV. Murphy Seconds Goldenson Murphy joined with Goldenson in : saying that from Christmas on, the ' product line-up looks better. Goldenson, head of the company which also includes American Broad- casting Co. and its television facilities, was asked whether he agreed with the contention that the return of the big TV shows and larger TV adver- tising is responsible for the current dip. He replied that the factor of TV is "relatively small" compared to the lack of pictures. Harry Brandt, head of the Brandt Circuit, contended that distribution leaders are shortsighted in not releas- ing product on a balanced scale. TV, he added, is going in for bigger ad- vertising of its shows than "we are doing with pictures." $2,000,000 Domestic Gross for 'Crockett' Walt Disney's "Davy Crockett" is expected to attain a domestic gross of close to $2,000,000, according to Al Margolies, director of advertising and publicity for Buena Vista Film Distribution Co., who also reported that Disney's studio personnel is cur- rently working on theatrical and tele- vision product which will be com- pleted and released by 1959. BOX OFFICE COMBINATION OF THE YEAR ! SEE YOUR LOCAL Atwgriow EXCHANGE ! . 10 Motion Picture Daily Monday, November 14, 19 Ryan in Plea Says Players Should Appear In Small Cities By SAMUEL D. BERNS HOLLYWOOD, Nov. 13.-Personal appearances in the grass-roots sectors of the country have been sadly over- looked as a means of increasing grosses and creating wider industry relations, Robert Ryan told Motion Picture Daily. The co-star of 20th Century-Fox's "The Tall Men" reported on conversa- tions with other name players who contribute their tub-thumping services for films going into national release, contending that much of their efforts result in "love's labor lost" if ap- pearances are confined to interviews in the larger cities like New York, Chicago and Boston and nothing smaller than Minneapolis. The na- tion's five or six top cities have be- come blase to stars pitching for a film, and the performer's reaction generally is one of running around the bases with no one caring whether or not he scores a homer, Ryan claimed. Points to Double Benefit To offset this condition, Ryan sug- gested an opportunity to be given players to wrap up a number of good size towns like Duluth, Peoria and Harrisburg, where the response for a visiting actor bids for greater interest in his film. Such tours could generate a feeling of accomplishment for the actor as well as provide in- surance for the star's marquee value on subsequent films in which he may appear, Ryan said. Questioned on the trend of stars entering independent production, Ryan saw this as a roadblock to challenging roles and unusual films. Once an actor turns business man, he "goes for safe," figuring on a Western as the least risky, the actor declared. Walt Disney Coming For Four-Day Visit Walt Disney is scheduled to arrive here today from California for a four- day visit. In addition to conferring with executives of Buena Vista, the distribution arm of the Disney or- ganization, he will attend the annual dinner of the National Audubon Society and a special luncheon of the Academy of Television Arts and Sciences. He will also be the recipient of an award by Parents' Magazine. AA Retains Agency HOLLYWOOD, Nov. 13. - Buch- anan & Co. has been retained to handle advertising for William Wy- ler's production of "The Friendly Persuasion," it was announced by John C. Flinn, Allied Artists adver- tising and publicity director. Praises 20th-Fox, Univ. Release Volume Product Shortage Becoming More Acute, S-W's Nat Fellman Contends From THE DAILY Bureau HOLLYWOOD, Nov. 13.— The danger signal on an acute shortage of prod- uct is getting louder, causing undue hardships on the industry and giving thea- tre men an alarming outlook on the future, due to the inconsistency of new re- Nat D. Nat Fellman leases, Fellman, execu- tive assistant to general manag- er Harry Kal- mine, of Stan- ley Warner Theatres said during a recent visit here. Fellman, en- couraged by the product seen at some of the studios, ex- pressed great concern at the quantity being turned out pinning a warning note on the worst product shortage experienced in his 28 years of theatre operation. Says First-Runs Have Doubled "We cannot operate theatres pro- fitably if the major distributors de- liver films on the basis of one every four to six weeks. Since the govern- ment's trust action against Paramount, et al, competition has risen to a point where there are now twice as many first run situations as there were 10 years ago. Instead of having more product available to satisfy such competition, a steady decline in pro- duction has created a pure "seller's market," with reissues having a field day in rentals," Fellman said. "The industry must suffer if the momentum of building theatre audi- ences is retarded by a meager and inconsistent supply of high calibre product," Fellman added. He called attention to what he considers a viola- tion of the fundamental principles of exhibition whereby it has become necessary to give unwarranted addi- tional playing time to bookings, play- ing lesser grade films in de luxe houses and charging the same admis- sion prices for reissues. Outlines Company Plans To exemplify his remarks, Fellman stated that four of the major distribu- tors are spreading release dates near the year's end, paralleling a condi- tion experienced during May and June of this year. Paramount will have saturation bookings on "The Desperate Hours" by Thanksgiving, with Martin and Lewis' "Artists and Models," next on the list, being of- fered for Christmas-New Year book- ings; M-G-M is taking November dates on "The Tender Trap" and a lapse until the year end holidays for "Kismet." Warners has "Sincerely Yours" on the immediate booking list, with "The Court Martial of Billy Mitchell" next in view for the Christ- mas season. RKO is readying a campaign on Nat Holt's "Texas Lady," and has no announcement on a feature to follow. Fellman gave credit to 20th Cen- tury-Fox and Universal-International for maintaining a better flow of prod- uct with additional pictures filling the gap between Thanksgiving and New Year. Fellman took issue with distribu- tors who give Hollywood every book- ing advantage by making a great number of films available in the film capital near the year's end in order to become eligible for Academy nominations and impressing Oscar voters. The producers seem to have lost sight of the fact that we are in business 52 weeks of the year, and are entitled to similar consideration outside of Hollywood, which would in no way impair such eligibility and could, on the other hand, expose case histories of audience reactions that would offer a measure of in- fluence to the voters, he said. Suggests "Basic Formula" Questioned on factors which could serve as a guide to producers regard- ing future product, Fellman listed the importance of the story as the primary influence in attracting the customers. "A good story and a good star name is the basic formula for 'blockbusters.' A star name in an uninteresting yarn is a costly mistake. With few exceptions, you can't make a star overnight. Now is the time to build new faces into *box office names.' We're not looking for high budget films only," were other re- marks Fellman made. Goldwurm in From Europe With Product Jean Goldwurm, president of Times Film Corp., will arrive in New York today from an extended stay in Europe where he concluded negotia- tions for the acquisition of several films to be distributed by the com- pany. Goldwurm and Felix Bilgrey, at- torney for Times Film, reported to French film leaders, while in Europe, on their efforts in anti-censorship con- tests in the U. S. Conn. Drive-ins Go Dark for the Season HARTFORD, Nov. 13.-Majority of Connecticut drive-in theatres have either curtailed operating schedules or already closed for the season. Many situations, faced with declining business because of cold weather and resumption of school classes, have dropped Monday through Thursday performances. All drive-ins, with the possible exception of Meadows Drive- in here, are expected to close down in December until spring. FCC Rejects (Continued from page 1) in these communities asked that th areas be made exclusively VHF UHF. At present, VHF and UH channels are assigned in the san communities, and UHF operato complain that they cannot compe with VHF stations. In a positive step, however, tl commission announced that it woul set rule-making procedures on tl question of national deintermixtur and requested that comments 1 |Cof filed on the subject by Dec. 15 wit answers to be in by next Jan. 6. New York Permit Granted The commission did grant the n !arl quest of Hudson Valley Broadcasts tesl Co., Albany, N. Y., for the assig ment of VHF Channel 10 to Va Mills, N. Y., as a "drop-in" to brin a second VHF service to the are; This was the only grant the commit sion made in all the petitions o which it ruled. The four-man commission majorit decision was reached over the angi protests of two commissioners, an! the reluctant acceptance of a thirc Commissioner Hyde, most violent c the dissenters, declared that the dc cision "may deal a death blow t the UHF television service.'.' The FCC action today, howevei as( might clear the way for the commit- sion to begin work on problems sue as subscription television, which : has put aside pending the issuanc|j of the deintermixture decision. Ask "Nationwide" Approach Commissioners McConnaughe Mack, Lee and Doerfer— all Eisen hower appointees— announced in thei decision that "the commission hac, serious doubts that the requested re lief would be meaningful with respee to the general problem." The com! mission is convinced, the majorit said, "that if lasting solutions to th( allocation problems now confronting the development of a nationwide tele vision service are to be found, th< approach must be nationwide ii scope." In his dissent, Hyde declared tha "the obvious reason for the suddei haste of the majority in taking th< present action, is to clear the deck: for the immediate grant of VHF ap plications in a number of communitie involved in the deintermixture cases and in other communities where de intermixture has been suggested and peremptorily turned down." Wanted Separate Disposal Dissenter Bartley stated his belie! that the petitions should have beer disposed of separately, "serving as ^ pattern for the expeditious disposi tion of the remaining deintermixture cases." Dissenter Webster was mild All three dissenters are Democratic appointees. The commission asked that com ments on the deintermixture questioi relate to the effect of any proposec deintermixture plan on the future ex- pansion of the television service or existing station assignments, on educa tional TV channels and on variou; technical problems and standards. s 101' Hill idi po 3* iAY tve ihoi «lei w ► i Be > the Fin tele apo Hii! 5« t ve-: 84 2a utg ■ fa i i Tefeuision A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News Commercials • More imagination and show- ranship in TV commercials will ring more audience attention, ]aii J. Hudson, vice-president, western division, for ABC, told a : uncheon meeting of the Hollywood Advertising Club last Monday. His ti ddress was titled "The Public .nd TV Commercials" and Mr. Ludson said what Television To- >ay has been saying editorially on everal occasions. Commercials ; - hould be "live, intelligent and ■ elective." What Price "First" . ► When NBC, with considerable : "fanfare and many trumpets, sent Alexander Korda's "The Constant Lusband" out over the TV circuit ast Sunday evening in a "Color - Spread Spectacular" they hailed he presentation as a notable first. 1 J?irst it may have been, in showing i motion picture before theatrical •elease, but therein the "firstness" ipproximately ended. Despite Rex i Harrison's mighty and partially - successful striving in the title role is the much married bigamist with nost convenient memory lapses, :he film was quite British — but not jf the best British. It was farce, A out a trifle heavy-handed for all its polish. Sponsorship, necessarily desirable, tended to get in the way I with too many commercials, to sat- , isfy Buick, Sunbeam, Lewis Howe Co., and Maybelline. Too many, too often, gives a picture a task to overcome before it starts. The net of the matter would seem at "CHRISTMAS CAROL" w Various versions of Charles asp Dickens' "A Christmas Carol" will be all over the radio and '-■ television dials this coming holiday season. One of the most notable — and most omni- present — versions undoubted- ly will be the feature-length film presentation starring Alastair Sim and distributed by Associated Artists. The film originally was released theatrically in 1951 and last year was televised over 40 stations. Associated Artists now reports that 80 stations have signed contracts for its holiday showing and that more are signing up daily. this moment to be that quality will out, regardless, and that an older motion picture never seen before is as new to the viewer as a new picture never seen before, and that advance buildup is no substitute for satisfaction. New York Sport ► A non-native once characterized New York as the place where everybody seemed out to get some- body else, whether for personal pleasure, profit or the sport of the chase. This comes to mind with the report of some remarks made by Leo Durocher, former manager of the New York Giants, and now with NBC as part of that organ- ization's talent development pro- gram. Mr. Durocher was in De- troit, talking to the sports day luncheon of the United Foundation Torch Drive, about his role in tele- vision and the excitement of look- ing for new talent. Almost concur- rently, Milton Berle arrived in New York with plans for a TV film series, a situation comedy, and who does he want to star in it? Leo Durocher, the same one out in Detroit looking for new talent. NTFC Fall Forum ► All-day Thursday in New York the National Television Film Coun- cil will be holding its Fall TV film forum at the Hotel Delmonico. "Live" speakers will include John J. Schneider, vice-president of Biow, Beirn & Toigo, president of the NTFC, and Dr. Alfred Gold- smith, NTFC board chairman and "father of television." Also in prominence : Ralph Cohn, of Screen Gems; Archie Mayers, of Standard Television; Bert Hecht, of Bill Sturm Studios; Marshall Rothen, of Kenyon & Eckhardt. Sold Out ► National Telefilm Associates be- lieves it has established some sort of mark, being "the first major TV film distributor to have com- pletely sold out its film library of syndicated film series and feature films in the New York area." Among the stations involved are WCBS-TV, WOR-TV, WPIX and WABD, and the properties include western features, the "Fabulous Forty" package of Korda-Rank features, and such series as China Smith, Orient Express, The James Mason Show, Bobo the Hobo, Po- lice Call, Man's Heritage. !nevitab!e and Right ► It seems not only inevitable but right that Walt Disney, who has now — -or has had in the past — cameramen everywhere else in the world, should have two representa- tives aboard the U. S. Govern- ment's Operation Deepfreeze, the ambitious, four-year Antarctic ex- pedition under the supervision of Admiral Richard E. Byrd, USN (Ret.). The Disney representa- tives are Lloyd Beebe and Elmo Jones (see cut) and their results will be shown on either Disneyland or the Mickey Mouse Club, both of ABC-TV, beginning some time next spring. Review Time Near ► The end of the year is nearly at hand and that means its time for summing up, at all levels. INS- Telenews announces that it will have available "prior to Christmas Eve" a half-hour, fully scored and voiced review of the sports high- (Contimied on page 14) In Our View IN MUCH the same way that Spyros Skouras, presi- dent of Twentieth Century-Fox Film Company, spearheaded so energetically and successfully the motion picture's move toward the new technique of the wider screen, so have Brigadier General David Sarnoff, NBC and RCA board chairman, and Robert W. Sarnoff, executive vice-president of NBC, spearheaded the cur- rent television industry move toward color. At the moment the drive is being carried forward energetically, its success is yet in the future. However, it would seem rather inevitable that the campaign will eventually meet with success. In the first place, there can be no gainsaying the fact that improve- ment in rendition, of any type of entertainment or any- thing else for that matter— must have a salutary effect on the public reception of that commodity. That the current obstacle is largely one of the retail price of sets is, of a certainty, not an insurmountable block, since the whole history of industrial enterprise has proved that initially high prices never remain a permanent obstacle to full use. Now NBC plans a $12,000,000 color expansion program, the declaration of intent following last week's Chicago station-conversion announcement. This new plan en- visages large-scale physical and technical development of color in New York and Hollywood, particularly cen- tering in major facility additions to Color City, at Bur- bank, California. The seeming reluctance of other TV interests to plunge into the color stream is understandable, but the way would appear clear. The fact that color will be- come an admirable, justified, practical working tool of the medium does not mean necessarily that all programs will be— or should be— in color. But the inevitability of color as a TV adjunct would appear unquestioned.— C. S. A. 11 Television Today Monday, November 14, 1955 Passing in Review A SECOND LOOK LAST WEEK at Harriet Van Home's "The Other Side of the Set" (WABC-TV, Saturday, October 5) gave further evidence that the television critic of the New York World Telegram & Sun is as honest and attractive on-screen as she is in writing about it. Miss Van Home, whose newspaper copy works that difficult and healthy mid- dle road between pompous pronouncement and pained wit, presides over an "inside TV" show that is bright, informative and at the same time good public relations. NBC-TV's Opera Theatre returned to the air Sunday (November 6) afternoon with the world premiere of "Griffelkin" by Lukas Foss and with libretto by Alastair Reid. It was an extremely ornate and busy production (even a street corner letter box came alive for ballet pur- poses), at the heart of which was a simple and appealing tale of the evolution of a 10-year-old devil into an ordinary little boy. In the absence of Television Today's regular opera critic, who was taking an inopportune sabbatical, another local man asks simply, "Is this recitatif necessary?" In opera, it is. Mark Stevens, triple-threat producer-director-star of NBC-TV's "Big Town," last Tuesday night (November 8) — offered a continuing good, workman-like job. Lillian Roth, whose autobigaphy, "I'll Cry Tomorrow," will shortly be released by MGM, got in some indirect plugs for the film as well as an acclaimed performance in the U.S. Steel Hour's pro- duction of "Outcast" on CBS-TV Wednesday night. Also Wednesday night, a glance at ABC-TV's popular "Break the Bank" revealed Bert Parks still to be the kind of emcee you either like or you don't, and no point in arguing the matter. Elsewhere in the week: TV READER'S DIGEST, ABC-TV, November 7, 1955. Film, debaker -Packard. For Stu- The potential drama in the story of an American Protestant clergy- man, who withstood Chinese Com- munist efforts to brain-wash him, was never realized in this chapter of the TV Reader's Digest series. Vincent Price's earnest perform- ance as the clergyman, John Hayes, was constantly limited by the script, which was little more than a series of duologues between cap- tive and hard-headed captor. The personal drama in turn was lost in flights of abstract rhetoric — noble, over-simplified and completely un- dramatic in the visual sense. Even the musical background, composed of the kind of themes which used to accompany Charlie Chan's in- itial appearance at the scene of a crime, was out of keeping. Chester Erskine is producer and he has done better. MAX LIEBMAN PRESENTS, "The Great Waltz." NBC-TV, P/i Hours, 9 P.M., EST, Saturday, November 5, 1955. For Oldsmobile. To paraphrase an historic and notable remark, it might well be said of Max Liebman and his asso- ciates at NBC Television, "this was SHOWMANSHIP From this corner an ap- preciative nod to the corner where sat Harry Coyle, the director handling the NBC telecast of the Notre Dame- Pennsylvania game Saturday, November 5. In the closing moments of that Notre Dame walkaway, a young and eager substitute came off the bench to play end for Notre Dame. Very few minutes later the quarterback dropped a pass in- to his hands for a touchdown. Thereupon the youngster pro- ceeded to go slightly ecstatic for sheer, unbelieving joy at his accomplishment. The di- rector at this point, instead of the usual camera-switch for the following play, held camera full on the young man as he cavorted, waved his arms and expressed his unbounded happiness. It was a fine, come- alive touch reflecting heads-up showmanship on the part of the director. Nice going, in fact, by all concerned. their finest hour (and a half)." The Liebman production for TV of that happy operetta was done with skill, taste, musical integrity and artistry. Here was a Color Spec- tacular which came through in black and white most entertaining- ly. No little of the responsibility for the engaging result was due to the cast, with Patrice Munsel as the Viennese singer, Keith Andes as Johann Strauss, Jr., Jarmila Novotna as the "patroness" of the arts, and Bert Lahr, quite happy as the singer's father and pastry shop owner. The Strauss music was BABNETT INTERNATIONAL FORWARDERS, INC. 723 7th AVE., N.Y.C., CI 5-6080 • 6364 SANTA MONICA BLVD., L. A., HO 4-6221 • CABLE BARINTFOR /fi^W The OLDEST (est. 1887) yet MOST MODERN and EXPERIENCED ({•{I SHIPPERS and CUSTOMS BROKERS for MOTION PICTURE and TELEVISION distributors and producers throughout the WORLD, Motion Picture Daiu| beautifully rendered, Mia Slaveni-J ska offered a ballet moment, thsj supporting cast was highly satis; factory. Based on the Moss Har American adaptation of the orig inal operetta, this version wait written by William Friedberg anrf * Neil Simon. It was, in every sens| of the word, a fine television proi I1 duction, with ample credit for alii! m. The father-son Strauss musicaj rivalry, and its surrounding ro mantic story is old and ever-new ftef and the music, of course, can nevei grow old. if siii TEX McCRARY'S M.I. P., WARD 10 Minutes, 7:15 P.M., EST, Mon day through Friday. Live, from New York. For Emerson. Tex McCrary, who for some time now has been drawing the biggest names from all walks of life to his WRCA radio show, has come uj with a pleasantly informal formal for a foreshortened video interview program for local New York con- sumption. The only trouble — and e major one — is that it's too short. Because Mr. McCrary is about as able and articulate a reporter as any now working the airways, thi brevity is all the more apparent as he digs into his Most Important Person. The night he was caughl by this reviewer (November 8) he1 had New York's Sanitation Com missioner on the carpet, but per haps only a 90-minute spectacular could do full justice to the whys and wherefores of the city's state of disrepair. Mr. McCrary, inci- dentally, has a particular gift foj getting the best from political fig- ures of all degrees of importance. BIG STORY. NBC -TV, 9 P.M., EST, Friday, November 4, 1955. Film and live. For American, Tobacco (Pall Mall) and Simonf Company. Dipping into the "Big Storj file at a chance moment, so I speak, we came up last Tw.ek with story, which was not quite typical of the general run, but was perhaps the more interesting for that rea- son. With Ben Grauer as usual in the role of host and editor, this item carries the viewer to San Francisco and the local Chronicle, whose Bruce Benedict, the reporter- hero of the moment, came by chance upon his "big story." A young cadet was unceremoniously discharged from the local Merchant Marine academy for an alleged theft when an article of clothing belonging to another was found in his possession. A martinet comman- dant was following rules "to the letter," while justice languished. The reporter clarioned a drive to clear the boy, successfully com- pleting his story. It was effectively done all around, interesting and significant. Leonard Valenta di- rected for Pyramid Productions. TELEVISION TODAY— Editorial Director: Charles S. Aaronson; Eastern Editor: Pinky Herman, Vincent Canby; Holly- wood: William R. Weaver, Samuel D. Berns; Washington: J. A. Otten; London: Peter Burnup; Photo Editor: Floyd E. Stone. tie iat ifj nit iicei ad law fV's 12 SI si '• HI otion Picture Daily Monday, November 14, 1955 Jeleui'si'on TbdfliJ iOLLYWOOD, U. S. A..- DLLYWOOD: Television pro- cers here and producer groups e studying the proposals of the itional Audience Board made it week here by D. Brandon ;rnstein, board representative, at joint code committee session. It is suggested that the committee cept or adopt the NARTB code a general yardstick to stand- ■dize code practices and code hies of television producers, and at the producers add to or am- ify the NARTB code by amend- ments which will satisfy the pro- lcers' code requirements. Edward H. Bronson, director of levision code affairs for the ARTB, had written a letter in hich it was suggested that pro- icers need some sort of code, resent at the meeting here were ^presentatives of the National ociety of Television Producers, le Academy of Television Arts id Sciences and other units. itaf :>: a ; % it a; law fori sat n? i ' z i le i mm i rvia CM "There's no such thing as a ^arving writer," Albert McCleery, tecutive producer of the NBC latinee Theatre (daily dramas), om|)ld a group of professional writ- llai (I fs at a local script seminar re- ntly. "There are lazy writers hd poor writers and downright ad writers," Mr. McCleery de- ared, "but no writer who studies V's needs carefully and works .ard to meet them is starving." j As producer of "Matinee Thea- re," he is the top man of the show Hat constitutes the largest mar- et for dramatic material in TV ^Dday. His remarks were made to !i50 writers in an attempt to set YOUR PICK OF TWO GREAT LIBRARIES FOR STOCK FOOTAGE FILM DIVISION MARCH OF TIME LICENSE FEE PER 35MM FOOT NBC LIBRARY MARCH OF TIME 1.00 Local TV One-Time Use 1.50 1.00 Network TV One-Time Use 2.50 2.50 Single Film Short Subjects— 2.50 Unlimited use TV or NON-TV 2.50 TV Sales Commercial 2.50 5.00 Feature Picture for Theatrical 5.00 Release Quantity discounts available For detailed rate card, or any | further information, address: TED MARKOVIC, SUPERVISOR NBC FILM DIVISION LIBRARY 105 EAST 106 th STREET NEW YORK 20, N.Y. CIRCLE 7-8300 EXT. 3438 B. EHMANN NBC FILM EXCHANGE SUNSET & VINE, HOLLYWOOD, CAL. HOLLYWOOD 9-6161. EXT. 640 forth Matinee Theatre script re- quirements. Walt Disney has started interior filming on his live-action television feature, "Corky and White Shad- ow," at the Disney Burbank stu- dios. Location work has been com- pleted. Buddy Ebsen is starred, and the show will be presented on the Mickey Mouse Club in 10 episodes, over the ABC-TV network. Joan Leslie has been signed to star in the initial segment of "The Court of Domestic Relations," a new case history series, which will be produced for Harmony Produc- tions by Lee Loeb. Ted Post will direct the opener at Mercury-Inter- national Studios November 15. Guy Trosper is supervising the screen- writing of the documented cases. The new company is headed by J. G. Thompson, president, former aircraft manufacturer, with V. E. Ellsworth, vice-president and trea- surer, and Lee Loeb, secretary. Screencraft Enterprises, Inc., last week completed editing of nine domestic and eight Canadian com- mercials for Texaco Star Theatre, starring Jimmy Durante, and de- livered them to the Kudner Agency. ... To identify the weekly show- ings of the "Cheyenne," "Casa- blanca" and "Kings Row" TV series as separate and distinct stories, Warner Bros, will hence- forth use an individual title on each. Who's Where AL Di GIOVANNI has joined NBC- TV as manager of sales develop- ment for the "Today," "Home" and "Tonight" programs, it was an- nounced by ROBERT McFADYEN, director of sales development. Mr. Di Giovanni had been director of research for CBS-TV Spot Sales. JAMES E. DENNING has been appointed director of talent and program contract administration for the National Broadcasting Company. The announcement was made by EARL RETTING, vice- president in charge of network services. PAUL KWARTIN has been named to head a new national sales divi- sion set up by Associated Artists Productions, New York, according to ROBERT RICH, general sales manager of the TV film company. WILLIAM SEAMAN has been ap- pointed manager of operations for WABD, New York, it was an- nounced by TED COTT, vice-presi- dent of the DuMont Broadcasting Corporation. TV Slips Tight Loop on Fort Wayne Guinea Pig TV Today Photos The influence of television on the structure of merchandising in this country may one day be the most thoroughly documented phenomena since — well — the ad- vent of commercial television in Great Britain. This was the wisp of a thought that occurred last Thursday in the course of a carefully staged press confer- ence in New York at which NBC presented the results of Phase Two of its "Strangers Into Customers" survey. Surveys sometimes are mal- leable things which can mean all things to all people. How- ever, there would seem to be only one conclusion to be drawn from NBC's tireless quest into the whims and ways of the res- idents of Fort Wayne, Indiana. Specifically, among the food and drug retailers there, television is nothing less than "the strong- est selling force ever known." On hand at the Johnny Victor theatre were Dr. Thomas E. Coffin, manager of research for NBC, and Murray Heilweil, di- rector of merchandising for the network. Their story was a be- fore-and-after presentation of what the food and drug retail- ers of Fort Wayne had found to be happening since television came to their city. W. R. Sim- mons and Associates Research, Inc., is conducting the continu- ing study, the results from the first phase of which — dealing with impact on consumers — were announced in May. Contacting something like nine out of 10 dealers in Fort Wayne, the Simmons people came up with the following: "Dealers are more aware of television than any other form of advertising — likewise, they hear more customers talk about TV advertising than any other. "Television advertising gets RESEARCH and analysis at NBC. At the top, left to right, Murray Heilweil, director of merchandising; Bill Anderson, trade information, and Dr. Thomas E. Coffin, manager of research. Above, Dr. Coffin. more dealers to stock new brands than newspapers, radio, magazines, billboards, coupons, or any other form of national advertising. "Television brands get more dealers to promote them in their stores by means of more and better space and displays. "Dealers are more impressed with the specific selling job TV advertising does in their stores than with any other kind of advertising." Backing up Dr. Coffin's pres- entation of these findings, Mr. Heilweil stood to handle ques- tions and answers, as well as to make two points: 1) that be- cause of the trend in all fields of retailing towards self-serv- ice, television has assumed and will continue to assume an ever- increasing importance in pre- selling, and 2) that color tele- vision advertising will make the medium absolutely unbeatable, if it isn't already. And, if there ever is a last analysis, which seems highly unlikely now, it all boils down to television's "certain" values — sight, sound and star value. 13 Monday, November 14, 1955 Jele vision Today Britain's "Television Public" SPOTLIGHT Researched at 13,000,000 LOS' DO X: The average size of the adult "television public" in the U.K. (population 37,600,000) is approximately 13,000,000 and the average level of regular viewing is 11.2 per cent of the total adult population. These are the findings of the B.B.C.'s audience research unit for July to September, 1955. The re- port also reveals that the size of the sound radio public dropped from 20,000,000 in 1954 to 23,500,- 000 in 1955. It is pointed out that commercial TV had "virtually no effect on these figures" since it did not start until September 22. Speaking at the Publicity Club meeting in Leeds, Robert Barr, TV director of Charles F. Higham, Ltd., disclosed that in the first three weeks of commercial TV, ad- vertisers spent £400,000 on 700 spots. If investments continue at this rate advertisers will spend £7 million over the London station alone during the first year. Sir Robert Fraser, director-gen- eral of I.T.A., has also gone on record with the following facts and figures. There are now between 450,000 and 500,000 homes in the London region where I.T.A. pro- grammes can be received; peak period programmes have been holding an audience of between 900,000 and 1,000,000; the I.T.A. audience is growing at a rate of 100,000 a month; a figure of 750,- 000 I.T.A. homes is expected by the end of the year. Undoubtedly, com- mercial TV has come to stay in Britain. FORMAL complaints that too much American material is being shown on commercial TV is to be made to the Independent Television Authority by the British Screen and Television Writers' Associa- tion. Approaches also are to be made to the programme contrac- tors for a greater proportion of programme budgets for writers. SIDNEY L. BERNSTEIN, head of Granada (TV), who will run the weekday programmes from the PREVIEW YOUR PICTURE in modern luxury! ★ STEREOPHONIC SOUND ★ WIDE SCREEN ★ CONTINUOUS INTERLOCK PROJECTION ★ 16 and 35 mm MAGNETIC TAPE ★ CUTTING and EDITING ROOMS SERVICE OAT AND NIGHT PREVIEW THEATRE. INC. 1600 Btood-oy, N«w Yo«><, N. Y • CI 6-0865 Manchester transmitter, has said the Granada TV Center in Man- chester will be ready by December 31. "It will be 15 stories high with studios costing more than £500,000. Another £600,000 is being spent on the secondary studios," he said. He indicated Granada hoped to serve a northern audience of 13,- 500,000 people. Although TV had been started in the North only in October, 1951, it was a fact that the area had only 370.000 sets less than in London and most of them were later models. On January 15 the Granada training school will open in London where men from the north will be trained. A. Anson has been anpointed sales and advertising director of the Granada TV Network. He re- cently was marketing manager of Quaker Oats here. BRITAIN'S Marconi Wireless Tele- graph Company has secured the contract to supply most of the equipment for Australia's first television stations at Sydney and Melbourne under the terms of a recently - signed contract worth more than £250,000. The contract was worked out through Marconi's Australian as- sociates, Amalgamated Wireless (Australasia) . The main television transmitters will be of the same type now in process of installation at the BBC's new Crystal Palace station on a hill in a South London suburb. They are designed to handle colour as well as black and white. Cinema-Television Ltd., a com- pany within the Rank Organisa- tion, has supplied Flving-Spot Telecine equipment, for televising normal 35mm films, to ITA. The equipment has already been in- stalled at the ITA's new trans- mitter at Beulah Hill, South Lon- don. The installation comprises a remotely controlled twin channel system capable of providing con- tinuous programmes for specific occasions, or for quality tests. BRITAIN has banned televised discussions of topics scheduled for debate in Parliament for 14 days before the debate occurs. Sir Rob- ert Boothby, however, himself a Member of Parliament and a most provocative contributor to BBC programmes, has said he will ig- nore the ban. The question arises what would happen if an M.P. flouts the rule? The question poses awkward problems for ITA in particular. The Act of Parliament, under which the Authority will operate, prescribes fines up to £500 on a programme contractor who breaches any of the regulations, with increased fines for further offences. — WILLIAM PAY (Continued from page 11) fights of 1955, a review which last year was sponsored by Gillette on NBC-TV but which this year is being offered on a spot basis. United Press Movietown will have available for December 24 release two such half-hour films, "The Cavalcade of 1955," dealing with the top news stories, and "The Sports Review of 1955," recount- ing the top sport stories. Network ► TelePrompTer Corporation plans a nationwide telegraphic net- work interconnecting television stations, networks, station repre- sentatives and advertising agen- cies, it was announced this week by Irving B. Kahn, company presi- dent. The FCC has cleared the way, Western Union and Under- wood Corporation are cooperating, original cost to be $5,000,000. It will be called the TelePrompTer Program Communications Net- work, and will be operative in six months, said Mr. Kahn. A gran- diose plan, indeed. And in Pocatel!©? ► The "first closed-circuit televi- sion link between a college and all public schools in a community" is being installed in Pocatello, Idaho. It will enable one teacher standing before a TV camera in the Idaho State College television studio to instruct over 300 students in 11 public schools at the same time. Jerrold Electronics of Philadelphia and Bannock Cable TV of Poca- tello are handling the physical business and Dr. Carl Mcintosh, president of Idaho State, the cul- ture. Overseas Combine ► An indication of how European firms will be working in coopera- tion to get a reasonable share of TV business is seen in the forma- tion of International Screen Pub- licity Association. Spark plug for the organization was Charles Ruedi, Switzerland. Founder mem- bers are Belgique Cine Publicite, Belgium; J. Arthur Rank Screen Services, Canada; Publicite Jean Mineur, France; J. Arthur Rank Screen Service, Great Britain; Cefima Film, Holland and Central- Film, Switzerland. J. Henry Pi- perno of the Rank company will have much to do with administer- ing the association whose head- quarters are in London. 1956 House by "Home" ► That "House That Home Built" feature of NBC-TV's "Home" has been so successful that it will be repeated in 1956, Dick Linkroum, executive producer of "Home," has announced. An unprecedented project for a television pro- gram, the feature is conducted by "Home" in cooperation with the National Association of Home Builders, aimed at "showing that Motion Picture Dati it is possible to construct attra tive, up-to-date houses embodyin the principles of good design i moderate costs." The 1956 houi will be designed by Eldridge Sn der, whose plans are to be corj pleted by December 1. Not a Luxury ► The Government of Australi has taken a firm stand on tY meaning of television. When que tioned by a member of the opposi tion party on whether now was suitable time to bring "a luxujj industry" into the country, Pos] master General Anthony replia simply that the Government do« not regard television as a luxurj Operation of television service i due to get under way early nea year. STATION TO STATION The second coast-to-coast "Opr; Spectacular" went out Saturdal over the ABC-TV network, wit! the show being WSM's (Nashville Grand Opry. Margaret Whitinj was in the cast. Fritz Kleibacker i producer of the series and Noe Digby the writer. WABD in New York has ex panded its program department, i has been announced by Bill Adler program director. Paulette Ame: has been named assistant producei on the Johnny Olsen Show, an< Larry Best will be assistant pro ducer on Featurama. The Antonini Ballet Melange, i group of 10 child dancers, appearec in the first of four monthly WonJ derama shows on WABD, Nevi York, yesterday. Sandy Becker host. A week-long radio and television Freedom Festival will begin No vember 24, Thanksgiving Day, over WRCA and WRCA-TV, New York it is announced by Hamilton Shea NBC vice-president in charge oi the stations. The show will be in cooperation with Freedom House. WLW in Cincinnati launched its ambitious World Now program Sunday, November 6, with a gala premiere, with top talent on the one-hour show. Directors and co ordinators of the program are James Allen and John Babcock Johnny Most, sportscaster, has begun a daily sports program over WAAT (Channel 13), Newark, N. J. Titled "The Most in Sports,' the show will be 15 minutes at 7:45 P.M., EST, and will feature inter views and tape-recorded highlights of sports events. ON EVERY CHANNEL TV BROOKS COSTUMES 3 Wesl 6lsl St., N.Y.C.-Tol. PL. 7-5800 14 Whospital HAS HEALED MORE THAN 1400 TUBERCULOSIS CASES — £ar "Our £W Look. It's a wonderfully reassuring feeling to know that you, and we, are welcomed for FREE tuberculosis care and treatment at our own Will Rogers Hospital should we or our loved ones be stricken. Once-a-year we're all asked for our contribution of One Hour's pay to keep the Hospital going and growing. We've had this protection for thirty years, and have healed more than 1400 of 'Our Own' people. WILL ROGERS MEMORIAL HOSPITAL AND RESEARCH LABORATORIES... National Office: 1501 B'way, New York 36, N. Y. Sarauac Cake, ft. V* PAY. . . Will Rogers Hospital gratefully acknowledges the contribution of advertising production by Columbia Pictures, and of space by this Publisher. Shown standing in front of United's "Jack Webb Special" are left to right Mrs. Webb, Jack, Co-Pilot Bob Elliott, Capt. Don Smith, stewardesses Phyllis Blundell, Mary O'Connor, and Passenger Agent Ward Dietrich. "The personal tou€h makes the difference in United Main liner travel? says Jack Webb! Jack Webb's famous personal touch has taken him to the top in radio, TV and motion pic- tures. A recently completed, nation-wide tour saw him applying his personal touch in con- junction with his latest movie, "Pete Kelly's Blues." And because he emphasizes the importance of the "personal touch" in all he does, Jack chose a United Air Lines' Mainliner® in which to make his tour. It was called the "Jack Webb Special." Together with his group, Jack cov- ered over 20,000 miles in 37 days, enjoying typically fine Mainliner service all the way. So next time you're planning a trip why not enjoy that extra "personal touch" that makes every flight on United such a pleasure. Once you do we think you'll agree ... there's a differ- ence when you travel in the Mainliner manner. AIR LINES MOTION PICTURE DAILY NEW YORK, U. S. A., TUESDAY, NOVEMBER 15, 1955 TEN CENTS p 20 Percent ites Growth f Germany's Film Exports Doctor Schwarz Tells Of Expanding Industry By MURRAY HOROWITZ A picture of an expanding German ilm industry, both domestic and foreign, was painted here yesterday jby Dr. Guenther Schwarz, general nanager of the Export Union, a Ger- nan film industry organization, and Walter Koppel, president of the Ger- nan Producers Association. In the last three years, Dr. Schwarz ;tated, the export market for German ilms has increased approximately 20 )er cent. Attending the same trade press con- ( Continued on page 6) 'Oklahoma!', 'Dolls/ 'Trap' Top Box-office Grosses on B'way Kicked off by Veterans Day, busi- ness along Broadway here perked up at most situations last weekend, with "The Tender Trap," "Guys and Dolls" and "Oklahoma!" leading the box-office parade. Many people enjoying either a full day or half-holiday on Friday boost- ed business that day and the re- mainder of the weekend. At the Capitol, a smash $155,000 ( Continued on page 7 ) Elect Bateman Head Of M. P. Salesmen From THE DAILY Bureau LOS ANGELES, Nov. 14.-CoIos- seum of Motion Picture Salesmen of America, holding a two-day annual convention at the Ambassador Hotel, elected Wayne Bateman, Los An- geles, to the national presidency. The organization elected Gordon Bugie, Albany, first vice-president; Paul Weiss, Minneapolis, second; Dave Chapman, Milwaukee, secretary, and re-elected Edgar E. Shinn, Chicago, treasurer. 20 Pa. Areas Vote For Sunday Shows Special, to THE DAILY HARRISBURG, Nov. 14. - Twenty areas in rural Pennsylvania which for- merly prohibited Sunday movies voted in last week's elections to remove the ban. An additional 17 communities which had the issue on the ballot last week voted to keep their no-Sunday movies laws. Distribution Fee Too High: Preminger By LESTER DINOFF The more that independent produc- tion "comes to the fore," the more a change in its distribution and han- dling becomes necessary, since the in- dependent producer "only receives about 11 cents out of every gross dollar,"' Otto Preminger said in a trade press interview here yesterday. He declared that "it should cost no more than 10 per cent of the gross (Continued on page 6) New UK Film Legislation Awaits Study By PETER BURNUP LONDON, Nov. 14.-The Board of Trade has under urgent consider- ation a survey of the British film industry. This was disclosed in the House of Commons by the Board's president Peter Thorneycroft in an- swer to a Labour M.P. who had asked that the Cinematograph Films Council be instructed "to carry out a national survey of the British film industry's resources with a view to advising on the future prospects of raising the quotas for British films and of saving dollars on imports." Pressed further, Thorneycroft as- sured the House that his survey will be held "in good time before the Quota arrangements run out." The present Quota Act will expire in September, 1958, although a de- (Continued on page 7) Narcotics and the Production Code By MARTIN QUISLEY THE anti-narcotic provision of the Production Code will presently be brought into sharp focus before the industry and the general public with the release by United Artists of Otto Preminger's production of "The Man With the Golden Arm." The provision of the Code against reference to drug addiction was introduced originally at the urgent insistence of qualified experts from various fields of special interest including religion, medicine, education and social work. It was contended that for susceptibly- minded persons reference to narcotics in the circumstances of theatrical entertainment involves the likelihood of temptation and danger. It was argued that in respect to its public responsibility motion pictures should avoid the likelihood of supplying such tempta- tion and danger. Leading experts have continued to hold this position. In the history of the Code the anti-narcotic provision was once watered down to language that robbed it of effectiveness. The reaction during the period it was off watch was somewhat alarming. A strengthened provision was eventually restored to the Code. It is to be recognized that the Code provision when originally introduced and presently does not stand on a moral principle. It is in that section of the Code which consists of rules and regulations based on policy and expediency. As such it is apart from the main (Continued on page 7) On Gov't Control Expect SSBC Hearings May Be Protracted Distributors Certain to Offer Rebuttal to Allied By J. A. OTTEN WASHINGTON, Nov. 14. - The Senate Small Business subcommittee hearings promised Allied States for January could stretch out into quite lengthy proceedings. Observers here believe it would be very difficult to hold hearings at which Allied, and only Allied, of- ficals would testify. They feel that once Allied speaks its piece on its complaints against the distributors and its desire for a bill for govern- ment regulation of the industry, the (Continued on page 7) MPEA Rejects Two Italian Proposals In Dubbing Areas Italian counter-proposals on dub- '•>ing fees were rejected here yester- day at a meeting of the Motion Pic- ture Export Association. The counter-proposals were made to suggestions put forth by American negotiators in Rome, sent there in an effort to stave off restrictive gov- (Continued on page 6) Slight Decline in UK Eady Collection From THE DAILY Bureau LONDON, Nov. 14.-The report for the year ending July 30, last, of the directors of the British Film Produc- tion Fund— administrators of the Eady Fund— shows that £2,569,981 ($7,- 195,946) was collected from exhibi- tors, comparing with £2,752,428 in the previous year. Payments to producers or distribu- tors in the course of the year amounted to £2,317,166 (against £2,498,187 in the previous year). £2,104,025 was paid out in respect of films exceeding 3,000 feet in length and £213,141 in respect of shorts. 2 Motion Picture Daily Tuesday, November 15, 195. PERSONAL MENTION CHARLES M. REAGAN, M-G-M vice-president and general sales manager, and Howard Dietz, vice- president and director of advertising- publicity and exploitation, will leave New York for the Coast tomorrow. • Leo F. Samuels, Buena Vista president and general sales manager, and James O'Gaha, home office sales supervisor, have returned to New York from a Coast-to-Coast tour. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, and Bernard Levy, his assistant, have returned to New York from Minneapolis and Chicago. • Spyros P. Skouras, president of 20th Century-Fox, and William C. Gehring, executive assistant general sales manager, are in Indianapolis to- day from New York. • Earl McClintock, member of the Paramount directorate, has ar- rived in London from New York via B.O.A.C. Monarch. Jack Harris, buyer for the Walter Reade circuit, left New York with Mrs. Harris yesterday for a cruise to the West Indies. • F. J. A. McCarthy, Universal Pic- tures Southern and Canadian sales manager, will leave New York today for St. Louis. Ben Lorber, manager of the Uni- versal Pictures insurance department, will leave New York today for Trini- dad. Myron Blank, president of The- atre Owners of America, arrived here by plane yesterday from Europe. • Jack H. Levin, president of Certi- fied Reports, has returned to New York from Chicago and Detroit. Edward Morey, Allied Artists vice-president, has returned to New York from the Coast. • Anatole Litvak, producer, will arrive in New York by plane today from Paris. • Milton J. Salzburg, president of Cornell Films and Award Television Corp., has left here for London and the Continent. • Adolf R. Schwartz, manager of Westrex Co., India, has returned to Bombay from New York. You Gotta Watch That Left Hand! Special to THE DAILY ROME, Nov. 14.-ENIC, Italy's larg- est theatre circuit and a government owned and operated enterprise, has been cited to the State Arbitral Com- mittee by two Italian producing com- panies who charge it with failing to reserve the compulsory 20 days per quarter for the showing of Italian films. Robert E. Sherwood, Playwright, Dies Robert E. Sherwood, three-time Pulitzer prize-winning playwright, died at New York Hospital yesterday following a heart attack which he suffered last Saturday. He was 59 years old. Sherwood wrote many screenplays, his most notable being that for the Samuel Goldwyn production, "The Best Years of Our Lives," which won nine Academy Awards. Goldwyn said of him yesterday: "American literature has lost one of its greatest figures and our country has lost an outstanding patriot. As a critic, dramatist, screenwriter and biographer he left an indelible im- pression on our time." Million- Dollar Fund For WB's 'Ranger' An advertising and promotional budget of more than a million dollars will back Warner Brothers' film pro- duction of "The Lone Ranger," it was stated here yesterday by Jack Wrather, president of The Lone Ranger, Inc., at a meeting held in the Roosevelt Hotel. Mort Blumenstock, vice-president in charge of advertising and miblicity for WB, told the group of plans for a nationwide 30-city personal appear- ance tour of "The Lone Ranger" be- ginning Jan. 13th to tie-in with the key city premieres of the Warner Bros, production. In addition to radio, TV and comic strip syndication, there will be tie- ins with General Mills, American Bakeries, American Dairy Association and General Mills of Canada. Martin Lewis Dies; Distributor-Exhibitor Funeral services will be held here today for Martin J. Lewis, distributor and exhibitor of foreign product, who died on Sunday. Lewis, who was 51 and who came here from Germany in 1927, operated the 55th Street Playhouse, Thalia Theatre, Heights Theatre and the 72nd Street Play- house. Lewis also was an executive of Academy Productions. Coyne in Cleveland Urges Poll Support Special to THE DAILY CLEVELAND, Nov. 14.-Some 70 industry members attending the Greater Cleveland Audience Awards kickoff luncheon today were urged by Robert Coyne, special counsel for the Council of Motion Picture Organiza- tions, to participate in the polls in order to perpetuate interest in motion pictures through new personalities. Coyne pointed out that a weekly audience of 45,000,000 to 85,000,000 does not indicate a lack of inter- est in films. The COMPO special counsel said that he anticipated the 5,000 pledged theatres will grow to 8,000 as the polls start on Thursday. Jack Palance, promoting United Artists "The Big Knife," was introduced as one of the most promising stars. All local first-run theatres here are participating in the poll, but greater Cleveland subsequent runs theatres have not committed themselves to participation, although, after Coyne's address, some subsequent run owners agreed to meet to discuss participa- tion possibilities. Bromhead and Hoare Head New UK Firm From THE DAILY Bureau LONDON, Nov. 14.-Ralph Brom- head, formerly general manager of the J. Arthur Rank Overseas Distribu- tion Organization, has been named managing director of Lion Interna- tional, and Victor Hoare, former world vice-president of the Selznick Releasing Organization, has been named deputy managing director. Lion International is a newly formed company which will be re- sponsible for the world distribution, excluding the United Kingdom, of all future films for which British Lion and John Woolf control distribution rights. Hoare is scheduled to leave here by plane Nov. 21 for New York to set up American distribution arrange- ments there. British Lion has 25 features in prospect for the next 18 months, 10 of them from Woolf's Independent Film Distributors. UATC Stockholders Will Meet Nov. 28 The annual stockholders meeting of United Artists Theatre Circuit will be held in Baltimore on Nov. 28, the circuit has informed its shareholders. On the agenda of the meeting are election of directors, ratification of actions since the last meeting and consideration of authorization by the board to appoint, at its discretion, a firm of accountants to audit the books and accounts of the corporation for the current fiscal year. . . . NEWS ROUNDUP Another First-Run The M & D Theatres have put i new first-run policy into effect ir Middletown, Conn.'s downtown Capi tol Theatre, bringing to two the num ber of first-run houses there. Celebrates Anniversary When the Uptown Theatre ii Houston celebrated its 20th anniver sary last week, the managemen brought back the picture that openec the house— "Top Hat," starring Gingei Rogers and Fred Astaire. Oldtimer who had attended the grand openin; 20 years ago were admitted free. Re freshments were served in the lobby M ■b nt' Sua 68j eai ' V lo. n in Sid [OttSf i: ' nil'!' Salute Awards at Grid Game The Audience Awards got a bi« plug between halves at the Ohi< State-Iowa game in Columbus las Saturday. The Ohio band saluted out standing pictures with music from thetjtive films. Announcements were made oveij the loud speaker and over 14 radi stations in Ohio, Iowa and Illinois. Italo-Mexican Deal Oscar Dancingers, Mexican pro ducer, is in Europe to arrange a Mex ican-Italian co-production deal for ; picture in CinemaScope and in color The picture will cost about $320,000 NEW YORK THEATRE RADIO CSTY MUSIC HALL Rockefeller Center "THE TENDER TRAP" in CinemaScope and Color starring Frank SINATRA • Debbie REYNOLDS David WAYNE • Celeste HOLM AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION TV FILM SERVICE CENTER AVAILABLE ★ EDITING rooms ★ STORAGE rooms ★ OFFICES ★ SHIPPING rooms PROJECTION ROOM FACILITIES movielab THEATRE SERVICE, INC. 619 W. 54th St. • New York 19 • JUdson 6-0367 0 pn 'dm. &f to! MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke. Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone Hollywood 7-2145; Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative. Telephone Financial 6-3074; Washington. J. A. Otteu, National Press Club, Washington, D. C. ; London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sxth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy. Vice-president; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, pub'ished once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 1W. uesday. November 15. 1955 Motion Picture Daily 5 Arthur Lockwood Contends Dues in COMPO Already Have Paid Big Dividends Special to THE DAILY BOSTON, Nov. 14.— The small investment in the Council of Motion Picture Organizations ahead)" has paid big dividends, Arthur Lockwood, who was president of Theatre Owners of America when COMPO was founded, said here t o da y. L o c k w o o d, t r e a s u rer of Lockwood 6c Gordon Enter- prises, made this observation while comment- ing on Allied States Associa- tion's with- drawal from COMPO. In regard to Alhed's posi- tion, Lockwood said: "COMPO was created and sup- ported bv all elements in die motion picture industry. It is natural— and healthy— that differences of opinion over policy should develop from time to time. "Speaking only as an individual— and an exhibitor— it is very difficult for me to understand why any theatre owner or association of theatre own- Arthur Lockwood ers should withdraw support from COMPO at this particular time. "If we discount entirely COMPO's great achievement in public relations, including its Audience Awards poll, it still must be admitted that COMPO functioned efficiently and successfully in the tax fight. Everyone's small in- vestment in COMPO has already paid big dividends. Several of our theatres would now be closed if not for the tax relief afforded. "The tax fight is only half won. My personal opinion is that we have a mighty good chance for complete rehef from all admission taxes in 1956. As a matter of fact, I heard Congressman Joe Martin say just that at the New England Allied meeting. "Our theatres have paid their cur- rent dues to COMPO. It is the only organization qualified by experience and results to follow the tax repeal fight through to a successful conclu- sion. With receipts still falling, com- plete elimination of taxes is a must." i PEOPLE Mrs. Arthur F. Brown of Winnipeg is been named to the board of gov- -nors of the National Film Board of anada. Dr. Leon Lortie, Montreal, id H. L. Roper, Halifax, have been -appointed for their second three- : ;ar terms. -; P a Betty Cramer has been added to le staff of Interstate Theatre Supply !o. in Portland, Ore., as secretary to le manager, j n Sidney Brenner has been appointed ouse manager of the Art Theatre in ; lartford. 'i: a ii ' George Lynn has joined Cellomatic c ^orp. as an account executive. Cel- ■ amatic is a live animation technique sed in television and sales presenta- ions. " 0 E Tom Rook, creative director of •Tlmack Studios' production staff, has -:>een appointed TV sales representa- ] ive of the Chicago studio. ii n Oscar F. Neu has been elected president emeritus and honorary joard member for life of the Theatre Equipment and Supply Manufacturers Association. Neu was a founder, past •president and retiring honorary board nember. n Tom Stanton is the new assistant ?to Dean Matthews, manager of Ever- green's Fox Theatre in Portland. Ore. r n William Burnham, sales vice-presi- dent of Transfilm, was elected select- man in Weston, Conn. Ginger Rogers Film By Lubin for RKO HOLLYWOOD, Nov. 14. - "The Traveling Saleslady," a corned}' drama starring Ginger Rogers, will be pro- duced by Arthur Lubin Productions, Inc., for world-wide distribution by RKO, it was announced by Charles L. Glett, executive vice-president of BKO Studios. Filming in color by Technicolor and Superscope is scheduled to start the first week in January at RKO Studios. Arthur Lubin, who will produce and direct the picture from Stephen Longstreet's original screen play, moves to the RKO lot this week. Viizer's Father Dies Services for Joseph Nizer, father of Louis Nizer, industry attorney, were held here on Sunday. Nizer died at the weekend. Claims Formula for 'Distressed' Houses COLUMBUS, O., Nov. 14.-Own- ers of "distressed theatres" in Ohio are being asked to communicate with Robert Wile, secretary of the Inde- pendent Theatre Owners of Ohio, and give him pertinent facts on their thea- tres' financial conditions. Wile said diat after consultation with Allied leaders he had a solution for such theatres. "We cannot solve clearance or competitive problems, only terms," Wile said. He asked for the follow- ing information: Grosses on every picture for the past 90 days, complete statement of house expenses, grosses and names of pictures for the same period last year and the terms on which those pictures were played. "The Emergency Defense Commit- tee of Allied will work on this prob- lem and should be able to get a formula for buying pictures which will enable you to live," he said. Snyder of Sterling Poster Co. Dies Services for Irving Snyder, pres- ident of Sterling Poster Co. were held at Riverside Memorial Chapel here yesterday. Snyder died unex- pectedly of a heart attack on Sunday morning. His age was 52. Sterling Poster Co. furnished post- ers for practically every motion pic- ture theatre on Broadway. Snyder was a member of Cinema Lodge of B'nai B'rith, and the Masons. Ease Censor Threat In Wilmington, O. WILMINGTON, O., Nov. 14.- Threat of city censorship in Wilming- ton was eased by an opinion from Citv Solicitor Frederick J. Buckley that the city council does not have the power to censor films. Buckley told the council that even though the Ohio state censorship law was inop- erative, it was a bar to municipal censorship. Buckley also said the U. S. Supreme Court had said, in effect, that censorship was unconsti- tutional. Charles Kohler, council president, said that H. W. Reisinger, manager of the Murphy and Wilmington Drive-ins, botii owned by the Chak- eres circuit, had promised not to show objectionable pictures. Kohler told Rev. Benjamin V. Smith, president of the Wilmington Ministerial Associa- tion, there was nothing the city fa- thers could do "but we are assured shows will be better from now on." Rev. Smith replied, "That sounds fine to me." Catholic Actors to Stage Benefit Friday The annual dance and entertain- ment of the Catholic Actors Guild will be held Friday, Nov. 18 at the Sheraton Astor Roof here. Proceeds are for the Guild's welfare fund, which provides for the ill, needy and unfortunate of the profession. Phil Romano and his two orchestras will pro\ide the music. Companies Ask High Court to Disqualify Trust Case Attorney From THE DAILY Bureau WASHINGTON, Nov. 14. - The major distributors today urged the Supreme Court to disqualify an attor- ney from representing plaintiffs in two anti-trust suits. The distributors asked the Court to reverse a Second Circuit Court of Ap- peals ruling permitting Arnold Malkan and his firm of Malkan and Ellner from representing the Austin Theatre. At the same time, the distributors urged the high court to uphold a Sec- ond Circuit Court ruling disqualify- ing Malkan and his firm from repre- senting Laskey Brothers of West Vir- ginia. Confidences the Issue Malkan once was associated with the firm of Malkan and Isacson, and Isacson had represented major dis- tributors in confidential matters. Mal- kan later dissolved his association with Isacson and set up die new firm of Malkan and Ellner. The distribu- tors asked that the new firm be dis- qualified, arguing that Isacson had had confidential information about the dis- tributors through his previous repres- entation of them, and that this should bar not only Isacson but also Malkan, even though the latter was no longer associated with the former. The circuit court ruled that Malkan should be disqualified from represent- ing Laskey because Malkan and Isac- son had represented Laskey at one time, but that he should not be dis- qualified from representing the Austin Theatre because he was not employed by the Austin until two months after the Isacson partnership was dissolved. Say It Was Used as 'Bait' In appealing to the high court to disqualify Malkan in both cases, the distributors claimed the partnership of Isacson and Malkan used the con- fidential information about the dis- tributors obtained by Isacson "as bait in soliciting theatres to bring treble damage actions" against the distribu- tors. In another appeal filed with the high court today, Charles Lawlor and Mitchell Pantzer, doing business as the Independent Poster Exchange, asked that National Screen Service be forced to pay certain court costs in connection with the Lawlor-Pantzer anti-trust suit against National Screen. Jurisdiction Held Lost The high court last term reversed a Third Circuit Court of Appeals rul- ing and gave the partners the right to sue National Screen. It sent the case back to the District Court for further proceedings. The partners asked the Circuit Court to require National Screen to pay the costs of the Circuit Court proceedings, but the court said it had lost jurisdiction of the matter by the high court's deci- sion to send the case back to the Dis- trict Court. ■ PLAYING TIME! 20th Century-Fox presents tk« (j^s>P i n s of 3%AnehIpur CiNemaScopE COLOR by DE LUXE KB RICHARD BURTON • FRED M with EUGENIE LEONTOVICH, Gladys Hurlbut, Madge Kennedy, Paul H. Frees, Carlo Rizzo, Beatrice Produced by FRANK ROSS JRRAY- JOAN CAULFIELD - MICHAEL REMN1E ;cted by JEAN NEGULESCO- Screenplay by MERLE MILLER- Based on a Novel by Louis Bromfield Motion Picture Daily Tuesday, November 15, 1955 In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO RCA has announced a new in-car heater for drive-in theatres. It is called the "Dyna-Heat" (see photo) and is small, lightweight and compact, according to A. J. Piatt, manager, theatre equipment sales, Theatre and Industrial Department, RCA. He adds that it features calrod heating ele- ments with heat-radiating aluminum fins. Constructed of die-cast mount- ing, the heater has an 11-foot coil cord and an automatic safety switch. The line includes 500- and 750-watt types, available for 130-, 208- or 230- volt operation. The "Luxtrol Magamp Light Con- troller" is a new miniature light dim- mer control made by the Superior Electric Company, Bristol, Conn. It is designed to provide "all the facilities of a large switchboard installation" and is adaptable to large or small theatres. The unit was shown at the Allied-Tesma trade show which was held last week. • R. A. Steiner has been appointed assistant general sales manager for Helmco-Lacy food and fountain prod- ucts, according to an announcement issued hy F. R. Lacy, Jr., executive vice-president of Hclmco, Inc., Chi- cago. • A new folder describing its line of manual door controls has been re- leased by the Dor-O-Matic Division of Republic Industries, Inc., Chicago. The folder gives a complete descrip- tion and applications of the company's 25 models. • Fred E. Aufhauser, president of the Projection Optics Company, Rochester, N. Y., has announced the firm's "Hilux 264" and "Superlite" lenses are now available in combina- tion at a special price per pair to theatre owners in the U. S. only. De- tails are available from theatre supply dealers or can be had directly from the firm. Germany's Film Exports Preminger ( Continued ference, Koppel contended that cur- rent German production is reaching "close to the international level" in "quality." Both Dr. Schwarz and Koppel expressed regret at the small- ness of the American market for post- war German films, adding their hope that a number of German films now destined for the American market will fare better than others did in the past. West Germany was portrayed as a nation of "movie-goers," with cur- rent attendance placed at 800,000,000 annually, with the population of West Germany estimated at 45,000,000. Dr. Schwarz forecast that motion pic- ture attendance in 1955 will reach one billion persons for the year. The number of theatres has jumped from 2,000 in 1948 to 5,000 in 1954. Films 50% German The Export Union manager esti- mated that American films in Ger- many now gross about $15,000,000 yearly after deduction of some ex- penses which, he said, might differ from company to company. German films, he went on, now occupy about 50 per cent of the screen time in Germany. He indicated that German pro- ducers, who are now turning out from 100 to 110 films per year, exclusive of foreign co-production deals, would prefer to continue without any sub- from page 1) sidization similar to the Eady Plan in Britain. They find it difficult to do so, however, he went on, adding that the Bonn Government has op- posed any such subsidization move. The Export Union, which now has offices in Rome and Paris, would open one in New York if German films become more profitable and popular in the American market, Dr. Schwarz stated. German films in the U. S. market, mainly confined to the German-speaking audience, only earn from $60,000 to $70,000 yearly. Look for 'One Success' Koppel said that German producers would like to know more about the American market, to see "one suc- cess," before opening an office in New York and alloting monies for publicity and promotion of German films. The German films recently purchased by majors or independents for the Amer- ican market include the following: "So Long As You Are Near Me," Warner Brothers; "Portrait of an Un- known," Universal; "Zero, 815," "The Devil's General," "The Moth," "It Happened on the 20th of July," and "Canaris," most of which are to be dubbed. Schwarz and Koppel were here to attend the recently concluded meeting in Washington of the International Federation of Film Producers Asso- ciations. J Hollywood Welcomes 'Cinerama Holiday' HOLLYWOOD, Nov. 14. - This town, birthplace of the "gala pre- miere" marking a feature film's first night, seemingly outdid itself this eve- ning at the opening of "Cinerama Holiday." Starting with a formal ban- quet in the grand ballroom of the Beverly Hilton Hotel, attended by Sen. William F. Knowland and 275 of the industry's top executives and stars, the first showing of the film followed at the Warner Hollywood Theatre. An entire half block of bleachers in front of the theatre was filled to capacity by fans who applauded hun- dreds of stars and celebrities as they arrived in a cavalcade of 100 shining 1956 Oldsmobiles. The premiere was sponsored by the Hollywood Cham- ber of Commerce. Festivities at the Beverly Hilton as well as at the the- atre were telecast over KTLA and KABC, and were broadcast on KFWB. Merchandising Plans At AA Sales Meet CHICAGO, Nov. 14. - Release and merchandising plans for upcoming Al- lied Artists' product were outlined here today by Morey R. Goldstein, AA vice-president and general sales manager, at the concluding sessions of the company's regional sales meet- ing at the Blackstone Hotel here. Pictures discussed included William Wyler's "The Friendly Persuasion," starring Gary Cooper, Dorothy Mc- Guire and Marjorie Main; "Gun- point," in CinemaScope with Fred MacMuiray, Dorothy Malone and Walter Brennan starred; Walter Wanger's "The Body Snatchers," starring Dana Wynter and .Kevin McCarthy, in Superscope; "The First Texan," in CinemaScope and starring Joel McCrea; "The Come On," with Anne Baxter and Sterling Hayden starred, and "The Four Seasons," in color and starring David Wayne, Keenan Wynn, James Barton and Marcia Henderson. Kaye in Macy Parade Danny Kaye, attired in the original outfit in which he portrays "The Court Jester," his next Paramount pic- ture, will be the highlight personality in Macy's 29th annual Thanksgiving Day parade, which will take place here on Nov. 24. Joining Danny Kaye in the procession will be his nine- year-old daughter, Dena, who will reign as the official "Queen of the Parade." Ned Marin, 59 HOLLYWOOD, Nov. 14.-Funeral services will be held at Forest Lawn Cemetery here tomorrow for Ned Marin, 59, veteran film producer, and in recent years vice-president of Fa- mous Artists talent agency, who died at the weekend at Cedars of Lebanon following surgery. Marin is survived by his father, son, daughter, brother, and two sisters. (Continued from page 1) to distribute an independent film. The present 30 per cent fee is much too high and is based on the distribution costs accrued for productions which are turned out by the big studios and distributors," he contended. The independent producer said that he will shortly begin work on "Bon- jour, Tristesse," which M-G-M will distribute and finance. He recently completed "The Man with the Golden Arm," which will have three regional premieres by Dec. 28, in New York, Los Angeles and Chicago. United Artists will distrib- ute. Preminger stated that all adver- tising for the picture will carry a "label" in which the public will be informed of the picture's theme. "UA will ask all theatres to go along widi this 'label' in their advertising," Prem- inger stated, pointing out that "the public will support this picture be- cause all moral principals are intact, they do not need a nurse, and are not dumb, in deciding what is right or wrong." Will Tell of Effects The "label" will advise theatre patrons that the film deals with nar- cotics and dope addicts and tells how they are affected by narcotics, he said. Preminger said that "one way or another, die Production Code Admin- istration will find a way to give the picture a seal." He said that he, per- sonally, after being turned down by the P.C.A. on the script, will not sub- mit "Golden Arm" for a code seal. A representative of U.A. stated here yesterday that the company will sub- mit "Golden Arm" for a Production Code seal during the first week of December. lav. St Sir 1 MPEA Rejects ( Continued from page 1 ) ernmental legislation by agreeing upon a new U. S. -Italian pact, with changed provisions. The current pact expires in August. It was learned here that American negotiators in Rome, led by MPEA vice-president Griffith Johnson, have offered to boost the dubbing fee from 2,500,000 lira to 5,000,000 lira. The Italians, it was stated, thereupon asked for 6,000,000 lira, a figure which was rejected at yesterday's meeting here of the foreign managers. Also rejected by the MPEA board was an Italian counter-proposal to settle a 2,800,000,000 lira outstanding dubbing certificate debt for 350,000,- 000 lira. American companies, it was stated, to which the debt is owed, had offered to settle for 500,000,000 lira. Althea Glenn Dies HOUSTON, Nov. 14.-Services will be held here Thursday for Althea Hill Glenn, wife of Jack Glenn, non- theatrical film producer and one of the early associates of Louis dej Rochemont in the March of Time.; Mrs. Glenn died in New York on Friday. 15. H uesday, November 15, 1955 Motion Picture Daily Crosses (Continued from page 1) forecast for the second week of 5uys and Dolls." "The Tender rap" at its opening week at the iadio City Music Hall is expected ) hit a resounding $165,000. The Capitol, at the same time, dis- losed that it would reduce the week- ay night top for "Guys and Dolls" om $2.50 to $2.00, beginning to- ay. At the weekend, it was added, le evening top will be $2.50. ' ;An extra holiday performance for Dt( Oklahoma!" at the Rivoli is due to 3H ioost the fourth week gross figure to f111 ' sturdy $58,000. 'Rebel' Strong at Astor ' '* 1 "Rebel Without a Cause" at the "i '\stor also is doing fine business, with lvitl|l>24,000 indicated for its third week. ■''The Big Knife" at its first week at she Victoria is forecast to register a lice $21,000. I "I Died a Thousand Times" at the jlobe, now in its first week, is due o a hit a satisfactory $15,500, while Dnly a fair $21,000 is seen for the inal six days of the second week of 'Sincerely Yours" at the Paramount. 'Target Zero" will open at the Para- mount today. At the Roxy, "The View from Pompey's Head" is due to do the same level of business in the current second week as it did the first, with $35,000 seen for the second week, .considered a good figure. At Loew's State a nice $17,000 is seen for the .fifth week of "The Tall Men," which will be replaced on Nov. 22 by "Queen Bee." 'Hours' in Sixth Week A fair $17,000 is indicated for the sixth week of "The Desperate Hours" at the Criterion, while "Gentlemen Marry Brunettes" at the Mayfair is due to rack up a mild, but nice $12,500 for its third week. Among off-Broadway houses, the Guild Theatre reported that the first week of "Umberto D" grossed a big $12,900. The Rivoli, in the meantime, an- nounced a price scale for "Okla- homa!" for New Year's Eve. Orches- tra and loge seats will be priced at $5 and balcony seats at $4 and $3. 'G & D' Sets New Record At Astor Theatre, Boston BOSTON, Nov. 14.-"Guys and Dolls" set a new record for atten- dance and gross receipts at the Astor Theatre here in its first four days through last night. It grossed $34,000 at the 1,390-seat house, with prices scaled to $1.80 top. The previous high admission price was $1.50. Richard Sears, 74 BOSTON, Nov. 14.-Funeral serv- ices for Richard W. Sears, 74, of Brookline, veteran newspaper and newsreel photographer, were held here today at Waterman Chapel. He had been with Pathe News and later Universal News, and had developed many "firsts" in his career as a news- reel cameraman. Narcotics and the Production Code ( Continued from page 1 ) body of the Code which is based on moral principles and therefore is not now, or at any other time, subject to change, alteration or honest evasion. Hence, if the anti-narcotic provision should now be thoughtfully judged as not being imperative for the rightful discharge of the industry's responsibility it may be re-written or erased. The Preminger picture offers promise of being a widely-discussed subject. The releasing agency is an important company and a mem- ber of the Motion Picture Association of America. The case therefore becomes one for serious attention. It most certainly should not be smoked up in subterfuges and evasions. The Production Code Administration withheld approval of the script of the picture. It therefore is to be presumed that it will not give its approval to the finished picture, if the existing Code pro- vision is honestly applied this would seem to be the inevitable result. If the picture fails in receiving a Code certificate, United Artists, under its association agreement will be subject to a $25,000 fine. If the fine is not paid, it presumably will be subject to expulsion from the association. THE whole situation, now before the release of the picture, should be honestly and fairly examined. If good cause for action is found, such action should be taken. Ir. face of the existing provision the Code Administration should not be left subject to pressures and maneuverings calculated to get them to find some slant or device to make some last minute discovery that after all the picture some- how squeaks by for approval. The association, without shadow-boxing, should take a position either to drop or revise the Code provision or proceed to exert the full penalty of violation of its agreement with its members. The time for action is at hand. The Preminger picture is completed and the nature of its subiect matter is well-known. United Artists has announced that it will release the picture with or without Code approval. It is perhaps nothing more than an idle expectation to assume that the anti-narcotic provision of the Code is not on its way out — probably by the gentle art of evasion. Out of a sense of public responsibility the industry should not let this happen. The Code provision should be carefully re-v/ritten to permit subjects which deal with the theme of narcotics within the bounds of judgment, discretion and a realization of the awful responsibility that is involved. If this action is taken time alone will tell whether it is the right policy for motion picture entertainment. Whatever the eventual outcome it would have the merit of honesty and forthrightness. Doubts Exhibitors Will Play 'Husband' COLUMBUS, O., Nov. 14.-Doubt that many exhibitors will show Sir Alexander Korda's "The Constant Husband," which had its premiere on television on Nov. 6, was expressed by Robert Wile, secretary of the In- dependent Theatre Owners of Ohio, following an unfavorable review of the film printed in the New York "Times." Said the Times: "In temporarily detouring around such hazards as the boxoffice and the Film Critics' Circle, Sir Alexander would seem to have reaffirmed his stature as a business- man. Sometimes a TV bird-in-the- hand is worth two in the theatre bush. 'The Constant Husband' was very routine fare, a far cry from even the general run of English films on home screens." TV Academy to Cite 'Emmy" Winners Don DeFore, president of the Academy of Television Arts and Sci- ences; Johnny Mercer, first vice-pres- ident, and Walt Disney, former mem- ber of the board of governors of the organization, will address a luncheon meeting at the Plaza Hotel today hon- oring the 1954 "Emmy" award win- ners from the East Coast. Among those attending will be Art Carney, John Daly, Tom Gallery, Armina Marshall, Bob Markell, Aud- rey Meadows, Robert Saudek, Robert Shelby, June Taylor and Max Lieb- man. The iuncheon is designed to let Eastern television leaders know the work and plans of the Academy. Thomas Freebairn - Smith, executive secretary, will act as chairman of the gathering. UK Statutes ( Continued from page 1 ) cision on any quota percentages for the year beginning October 1, 1938, will require to be taken by March cf that year. It is learned that, in view of the present heavy claims on Parliamen- tary time and the involved procedure necessary for the presentation of a bill to Parliament, the Board of Trade's Films Division has already given detailed consideration to the pattern of future film industry legis- lation. Other significant factors have also to be taken into account. The Act of Parliament, for example, regu- lating the National Film Finance Corp. is due to expire in March, 1957. Also, the voluntary agreement under which the Eady Fund operates will come up for renewal in July, 1957. Survey Promised Thorneycroft, on an earlier occa- sion, gave a pledge to the Commons that the Board of Trade will seek the views of all sections of the in- dustry before any amendment to ex- isting legislation is proposed to the House. SSBC Hearings ( Continued from page 1 ) subcommittee would of necessity have to take testimony from spokesmen for the distributors, Theatre Owners of America, Southern California Thea- tre Owners Association, independent producers and likely Justice Depart- ment and Federal Trade Commission. Witnesses to Be Picked Shortly Subcommittee Chairman Humphrey (D., Minn.), who has promised to begin hearings on Jan. 25, is reported ready to "do whatever is necessary" to get a thorough airing of the prob- lems. Subcommittee staff officials will begin shortly to study the situation and line up witnesses. IFE's Gregory Dies In Kansas City KANSAS CITY, Nov. 14. - Ralph Gregory, I.F.E. Releasing Corp.'s Kansas City sales representative, was stricken by a heart attack on Friday and died a short time later. Gregory, who was born on May 7, 1906, began his motion picture sales career as a booker with Warner Brothers in 1941 and held sales posi- tions with various film companies be- fore joining I.F.E. Releasing Corpora- tion on April 25, 1955. He is survived by his wife. IN A HURRY FOR SPECIAL TRAILERS? You'll be glad you did! We'll give you fast service and the finest quality! m FILMACK n LOOKS LIKE EVERY RECORD WILL BE GONE WITH THE WIND! N. Y.'s FIRST 10 DAYS TOPS IN B'WAY HISTORY! CHICAGO LOOPS THE LOOP! BIGGEST EVER! BOSTON IS HUB-HAPPY WITH NEW RECORDS! PHILLY BOX-OFFICE FIGURES FABULOUS! Next: Washington, Frisco, Los Angeles, Detroit! MOTION PICTURE DAILY NEW YORK, U.S.A., WEDNESDAY, NOVEMBER 16. 1955 TEN CENTS In 'Academy' Talk isney Finds TV, Alone, Is Not Profitable Tells, However, of Other .'Baskets' Involved By MURRAY HOROWITZ Walt Disney Productions, now in its second year of TV programming, has not made any profit from its TV shows, if the programs would be con- sidered separate and apart from other activities of the com- pany, Walt Dis- ney disclosed here yesterday. Disney com- mented on the experience of his company at a luncheon meeting at the Plaza Hotel of the Academy of Television Arts and Sciences. He explained, however, that there are many "baskets" involved in the (Continued on page 8) Walt Disney Italy Forms Film Export Organization By ARGEO SANTUCCI ROME, Nov. 15. - AXICA-Export has been formed by the Italian As- sociation of Flm Producers and Dis- tributors as its counterpart of the American industry's M.P.E.A. It will replace Anica's Foreign Film Busi- ness Office. The new agency will have an ex- change licenses office and a foreign (Continued on page 8) Harry Cohn in N.Y. With 'Picnic' Print Harry Cohn, president of Columbia Pictures, arrived in New York yes- terday bringing with him the first print of the company's "Picnic," one of the company's major productions. He will remain in the city, confer- ring at the home office until after the Nov. 28 stockholders' meeting. TOA Not Against Federal 'Beneficial' Regulation ATOI Speech Myers Pleads In Indiana for Gov't Control President Myron Blank Says Association Is Studying Rules and Regulations That Now Govern Industries in Other Nations Special to THE DAILY INDIANAPOLIS, Nov. 15. - The campaign to enlist exhibitor support for the proposed government regula- tion of film rentals was carried to the 29th annual convention of Allied The- atre Owners of Indiana here today by Abram F. Myers, general counsel of Allied States Association. Spyros Skouras, president of 20th Century-Fox, another headliner slated (Continued on page 7) TOA to Press For Tax End Heston to Receive Award for DeMille Charlton Heston, star of Cecil B. DeMille's production of "The Ten Commandments," will leave New York on Friday for Rochester, N. Y., where he will receive on behalf of DeMille a special award at the First Festival of Film Artists in the East- man Theatre on Saturday evening. The award cites DeMille for his (Continued on page 2) By LESTER DINOFF Theatre Owners of America "is not against any Federal laws or regulations that will be beneficial to the industry," Myron N. Blank, TOA president, de- clared here yesterday, following a disclosure that the national exhibitor organ- i z a t i o n was launching a study of the rules and regu- lations which govern the mo- tion picture in- dustries of for- eign nations in order to find out if some of these regula- tions could be applied to the U. S. industry. Blank, who returned to the U. S. from a three- week European trip, during which he represented TOA at the annual con- vention of the International Exhibitor Union in Rome, said that the type of governmental regulation which TOA (Continued on page 6) Theatre Owners of America, through the Council of Motion Pic- ture Organizations, will press for an immediate campaign to eliminate the 10 per cent Federal admission tax, Myron N. Blank declared yesterday. Commenting on the withdrawal of Allied States Association from COMPO, Blank said that "it is a mistake on Alfred's part and it is a smokescreen." "The lower income group in ex- hibition is being taxed unjustly by the government and we should fight now to have the admission tax re- moved." Blank said, overriding Allied statements that this is not the year for such a tax campaign and that (Continued on page 7) Myron Blank Film Center Project Tells of Steps to Increase French Film Earnings in American Market A greater penetration of the American market for French films will be sought by the French Cinema Center, offices of which are to be located in New York, Joseph Maternati, director of the projected center, declared here yesterday. Maternati, at his first press confer- ence, said the center intends to estab- lish a closer liaison between the American distributors and the French producers and a deeper tie between the American public and French films. Maternati, utilizing a translator in responding to questions, stated that one of the functions of the center will be to appraise French film pro- ducers of the Production Code. He added that his organization plans to submit French films to the Produc- tion Code Administration for Seal approval. He said, in response to another (Continued on page 8) Wm. Dipson Elected Dipson Circuit Head Special to THE DAILY BUFFALO, Nov. lo.-Dipson The- atrical Enterprises, Inc., of Batavia today announced the election of Wil- liam J. Dipson as president and his father, Nikitas Dipson, as chairman of the board. The elder Dipson has been president of the company, one of the largest independent theatre circuits. District Attorney Wallace J. Stakle, attorney for the concern, has been named a director. Mrs. Marika Dip- son, wife of the board chairman, and Andrew O. Gibson of Buffalo also were renamed directors of the organ- ization. Dipson plans to leave this month to join Mrs. Dipson at their home in (Continued on page 7) Motion Picture Daily Wednesday, November 16, 19! fed PERSONAL MENTION LOUIS PHILLIPS, Paramount vice- president and general counsel, returned to New York yesterday from Hollywood. • Gus Harris, of Mercury Film Lab- oratories, became a grandfather this week with the birth of a daughter to Mr. and Mrs. Thomas Lawson at Mt. Sinai Hospital. Mrs. Lawson is Harris' daughter. • John Davis, managing director of the J. Arthur Rank Organisation, and Kenneth Winckles, joint assistant managing director of JARO, returned to England by plane yesterday from New York. • Myron N. Blank, president of Theatre Owners of America, has re- turned to Des Moines from New York. Robert Livingston, TOA secretary, will return to Lincoln, Nebr., from New York today. • Dr. Renato Gualino, president of the International Association of Mo- tion Picture Producers, and Mrs. Gualino will return to Italy today aboard the "Andrea Doria." • Sir Henry French, managing di- rector of British Film Producers As- sociation, returned to London from New York yesterday via B.O.A.C. Monarch. • Arthur Silverman, 20th Century- Fox assistant general sales manager, has entered Mt. Sinai Hospital here for treatment of a throat condition. • Leo Cohen, European distributor and representative there of Hoffberg Productions, has arrived in New York by plane from Paris. • Milton A. Mooney, head of Co- operative Theatres of Ohio, will leave Cleveland with Mrs. Mooney on Nov. 18 for Europe. • Terry Turner, special consultant to RKO Radio on radio-TV exploita- tion, has returned to New York from the Coast. Heston to Receive ( Continued from page 1 ) achievements in motion pictures with- in the period 1915-1925. Presentation will be made by another famous him veteran, Jesse L. Lasky. Prior to receiving the First Festival of Film Artists Award for DeMille, Heston will attend a special dinner at the Gencssee Valley Club. Start 'Sampling' on Fox's 'Miss Dove' More than 12,000 educational lead- ers and community opinion makers in 10 key cities were present at spe- cial, advance theatre showings of 20th Century-Fox's "Good Morning, Miss Dove" as one of the largest film "sampling" and public relations cam- paigns of its kind got underway yes- terday. The drama starring Jennifer Jones and co-starring Robert Stack will be previewed in 50 domestic and six Canadian centers in the next two weeks. Showings, arranged in cooperation with the Federation of Motion Pic- ture Councils and Better Films Com- mittees, were staged yesterday at the Memorial, Boston; Paramount, Syra- cuse; Fox, Philadelphia; United Artists, Detroit; Hippodrome, Cleve- land; Century, Chicago; St. Louis, St. Louis; Fox, San Francisco; Caro- lina, Charlotte; and the Florida, Jacksonville. Changes Announced In RKO Theatres William W. Howard, vice president of RKO Theatres, yesterday an- nounced the following promotions and transfers of theatre managers: Dave Levin from manager of the RKO Albee, Providence, R. I., to city manager of Grand Rapids with head- quarters in the Regent Theatre; Philip Nemirow from the Chester, New York City, to the Albee, Providence, and Richard Clark from the Castle Hill, New York City, to the Chester. Other RKO managerial shifts, all in the New York City area, are Jerome Leige from the Marble Hill to Castle Hill; Nicola Constabile from Greenpoint to Marble Hill, and Philip Smith to manager of the Greenpoint. Next Allied Artists Sales Meet in L.A. Los Angeles will be the site of the next in the series of Allied Artists regional sales meetings centering on the company's current production and distribution expansion plans. Morey R. Goldstein, AA vice-presi- dent and general sales manager, has arrived in California from Chicago, where he presided at sessions, to con- duct the L.A. meetings next Saturday and Sunday at the Beverly Hills Hotel. A A sales personnel attending the L. A. meetings will include Harold Wirthwein, Western division sales head, and branch managers R. C. Carlson, Portland, Ore.; E. D. Cruea, Seattle; M. J. E. McCarthy, Los Angeles; James Myers, San Francisco; Don Tibbs, Salt Lake City, and Jack Felix, Denver. Anniversary Film Festival for Mexico From THE DAILY Bureau MEXICO CITY, Nov. 15.-An inter- national film fair is being arranged for here starting Nov. 28 by the Mex- ican Association of Cinematographic Journalists to commemorate the golden anniversary of the Mexican picture industry. Up to now, 20 coun- tries have promised to enter pictures and seven others may participate. The Mexican film industry actually began in 1905, but most say the trade is only 25 years old, contending it didn't really start until 1930, with the production of a talkie. Stand Succeeds Mees In Eastman Research ROCHESTER, Nov. 15.-Dr. C. E. Kenneth Mees, head of research for Eastman Kodak Co. for the past 44 years, notified the company's board of directors at its regular meeting today that he is giving up the post of vice-president in charge of re- search and will leave for Honolulu in a few days, where he will make his permanent residence in retirement. Dr. Cyril J. Staud was elected vice- president in charge of research by the board, succeeding Dr. Mees, who will remain a board member. Dr. Staud has been director of Kodak Research Laboratories since 1947 and, like Dr. Mees, is an authority on industrial and color photography. Among other honors, he is a fellow of the Society of Motion Picture and Television Engineers. Dividends Declared The Eastman Kodak board of di- rectors declared a quarterly cash divi- dend of 60 cents a share and an extra dividend of 25 cents a share on the common stock and the regular 1% per cent dividend ($1.50) on the preferred stock. Both dividends will be paid on Jan. 3, 1956 to shareholders of record on Dec. 3. The total cash dividends per share declared this year on the common stock outstanding amounted to $2.35. This is 30 cents more than in 1954. It was also announced that an em- ployee wage dividend, estimated at $32,175,000, will be shared next March by about 51,000 Kodak men and women in the United States. Eligible persons will receive $30.25 for each $1,000 earned at Kodak dur- ing the five-year period 1951-55. New Head of CINES ROME, Nov. 15.-Dr. Aldo Borelli, former editor of important Italian daily newspapers, has been named president of CINES, the government owned and operated film production company here. Must Add Vaude Mexico City's Theatres Ma} Boost Prices Special to THE DAILY MEXICO CITY, Nov. 15. - Trac reaction is mixed to the announe< 2f ment by the National Exhibitors A sociation of the partial end of tl 32-cent admission price for local th< atres that was enacted in Decembe 1952. First run theatres are to 1 allowed to charge 48 cents but mu present vaudeville with every shov The association quoted Mayor Ernesllti1111 P. Uruchurtu as granting permissic for the hiked charge. Revealing that the Mayor had bee asked by some exhibitors to allow tl 48-cent charge, the association sai he declared he believes the mixin of pictures and vaudeville at a high rate will please many— the public, be wai cause it will get full money's wort! exhibitors, because of more trade, an many professionals who will fin steady work. Vaudeville faded fror local cinemas in 1940. Not All Pleased While some exhibitors are de lighted, others complain of increaseilw costs and trouble in booking an presenting vaudeville, and say th only beneficiaries will be the govern ment, from more taxes from theatre and distributors of foreign film: mostly American, because, generally imported pictures do the best businesfi here. The trade expects the new polk to start on or about Jan. 1. Lightstone is Name® Fox Vancouver Mgr. Gordon Lightstone has been ap pointed manager of 20th Century Fox's Vancouver exchange, succeed ing James E. Patterson. Lightstone, who assumes his nev duties immediately, was a salesmai in the company's Toronto branch be fore his promotion. "*^URllll!llll!lllllll Between West Coast and BOSTON . . . $894e°, llllllllllllllllllllllllllllllllllllllllll ach way on round trips WASHINGTON, d.c. BALTIMORE PHILADELPHIA $ 80 EACH WAY ON ROUND TRIPS FLY NOW— PAY LATER, 10% down, 20 months to pay. Fares apply on Mondays through Thursdays, tickets are good for a full 30 days. See your TWA travel agent or call TWA, Trans World Airlines. All fares Sky Tourist, plus tax. ( Continued from page 1 ) operations of his company, whj queried on the profit angle followi* his short address. For one, he mei tioned the merchandising tie-ups. 'Tooling Up' Costly The veteran producer, who also board chairman of Walt Disney Pr ductions, added that he expects re' enues from his present filmed sho^ in future years, when they are ri peated on TV. He added that "toolin up" on relatively short notice also w; costly. In the course of his address, Disne put the cost of his new Mick Mouse series for the American Broac casting Co., a division of Americafh Broadcasting-Paramount Theatres $4,000,000. The series was designe to fill more than 100 hours in pr( gramming, he stated. He told jfJ audience he got $2,800,000 for tl; series. The odier "baskets" in the activitie )(*( of the company apparently referred to TV's role in advertising and pr motion of Disney pictures, the operi' tion of Disneyland Park, and the the atrical reissue revenues from "Dav Crockett," compiled from the T' series of the same name. Discusses Theatrical Plans Disney, in his address, said 'T: still in the motion picture busine primarily." Asked about his theatric motion picture plans following th' meeting, Disney said he was comple ing "The Great Locomotive Chase in CinemaScope, starring Fess Parke and Jeff Hunter. He also will d a feature-length cartoon, "Sleepin Beauty," which will be ready in aboW j 18 months. In addition, Disney saic"; True-Life short subjects of his com' pany also are being produced, nam"' ing "Secrets of Life," dealing wit5 the insect world, and "Arctic Wildei ness." He prefaced his remarks on tht atrical motion pictures by saying tha he had "more motion pictures i work than ever." Disney cautioned the TV academ to steer clear of "politics," a "mistake which, he said, was made by th Academy of Motion Picture Arts anc Sciences in the past. Urges Eastern Cooperation Don DeFore, president of th Academy of Television Arts anc Sciences, in his address pleaded fo| more Eastern participation in work of the TV academy, whicl yearly hands out the "Emmy" award.1 Ed Sullivan, another speaker, cri ticized the academy for its classifica tions and questioned the eligibility o those making the selections. He als queried the extent of the voting am who is considered qualified to cas a ballot. Sullivan volunteered t( join a five-man committee compose; of the audience in the room to ex amine problems which he posed. DeFore also announced that th National Broadcasting Co. had agreec to TV the "Emmy" award ceremonie for 1955 at "prime time" on som< Saturday evening, the date for whicl was not announced. OL IT fk T w liter atki etm ates w: ield, elevi is a It ; itti l m in fl Lif fele T' prod telev tiil.r Shov At thljlw ' T m "Lob "Sili ft h Pi «l C MOTION PICTURE DAILY 3L. 78. NO. 95 NEW YORK, U.S.A., THURSDAY, NOVEMBER 17, 1955 TEN CENTS - : MiJ N Hi recedent Set lold Capital iains Applies o TV Sales decision Limited Only o Certain Film Cases Ipl per i By J. A. OTTEN WASHINGTON, Nov. 16.-The 1 lternal Revenue Service has issued ruling allowing money received om the sale of old, fully-depreciated lms to TV— in certain cases— to be ixed as long-term capital gains, ither than as ordinary income. Long- 3rm gains are taxed at only half the ates of ordinary income. While the ruling, the first in this eld, has been long awaited by the Revision and motion picture industry s a precedent, the service made it lear that the ruling would cover ther cases only if they involved the ame or similar circumstances to those n the case covered by today's ruling, "he tax treatment of cases with dif- erent circumstances would be left for ( Continued on page 6 ) WCBS-TV Buys Nine Lippert Productions Television Today.. WCBS-TV has pur- chased nine Robert Lippert feature film Droductions for exclusive first-run-on- relevision showings in New York on ;ither the "Early Show" or the "Late Show," it was announced yesterday. The films are being distributed to TV by Tele-Pictures, Inc. The nine pictures are "Air Strike," 'Black Pirates," "Deadly Game," 'Glass Tomb," "King Dinosaur," 'Lonesome Trail," "Race for Life," 'Silver Star" and "Unholv Four." Chretien to Take Part in 55mm. Bow Professor Henri Chretien, inventor of CinemaScope, will be on hand for the unveiling of 20th Century-Fox's new 55mm. CinemaScope process to the public, slated to be held here in February with the opening of "Carou- sel." Chretien, who is here on a family (Continued on page 7) No Stimulant Seen To Films for TV An industry authority here, ques- tioned as to the consequences of the Internal Revenue ruling on the sale of old films to TV, discounted its significance for the motion picture industry. The ruling, at first glance, he added, will not act as a stimulant to any large degree for the sale of old films to television. The few film companies that have entered the TV field, have not sold their negative rights to the films, but rather have issued licenses for their TV screen- ings, he pointed out. Kalver NaVl Director And President , AT 01 Special to THE DAILY INDIANAPOLIS, Nov. 16. - Roy Kalver today was reelected president of Allied Theatre Owners of Indiana at the closing business session of the two-day annual fall convention in the Marott Hotel here. Policies adopted by the national Allied convention at Chicago last week were brought to Hoosier exhibi- tors in a message by Rube Shor, president, and Abram F. Myers, gen- eral counsel. The convention passed no resolutions. Kalver also was elected ATOI na- tional director, to replace Trueman T. Rembusch, at the latter's insistence because of his activities in other ex- hibitor interests. Rembusch was elected alternate national director. Other ATOI officers reelected were {Continued on page 6) Gets Started Today Exhibition Poised For Audience Poll Elmer Rhoden Predicts 8,000 Theatres Will Handle About 35,000,000 Ballots By LESTER DINOFF Although a number of theatres jumped the gun in distributing ballots to their patrons, the nation's exhibitors today will launch the first Audience Awards poll which is being conducted under the auspices of Council of Motion Picture Organizations. Elmer C. Rhoden, n a - tional Audience Awards chair- man, yesterday predicted that the 8,000 U. S. theatres which are participat- ing in the cam- paign will han- dle about 35,- 000,000 votes which the pub- lic is expected to cast by midnight of Nov. 27, when balloting closes. Voting today and tomorrow is ex- ( Continued on page 6) Adult Ticket Prices Up in 3rd Quarter From THE DAILY Bureau WASHINGTON, Nov. 16. - Adult admission prices in large cities went up during the third quarter of this year, but children's prices fell sharply, the Bureau of Labor Statistics re- ported. The result was a small drop in the bureau's index for combined adult-children prices. The bureau collects admission (Continued on page 7) Elmer Rhoden Solons in 17 States To Convene in '56 From THE DAILY Bureau WASHINGTON, Nov. 16.-Seven- teen state legislatures will meet in the coming year, according to Motion Picture Association of America's Jack Bryson. As of now, Bryson says, no action (Continued on page 6) Schneider Up Again For NTFC President Report Allied' s E. D. C. May Air Exhibitor Grievances in Newspaper Ads in Key Areas Special to THE DAILY MINNEAPOLIS, Nov. 16.-Part of the $200,000 fund that Allied States' Emergency Defense Committee will endeavor soon to raise for its new activities may be used to purchase newspaper space in strategic cities for the purpose of airing independent exhibitor problems and grievances and enlisting public opinion in support of Allied's forthcoming campaign to obtain Federal legis- lation regulating the industry, it is reported. Efforts to obtain confirmation were unsuccessful, but Ben Berger, E.D.C. chairman, is not averse to going directly to the public with trade or other problems and has been known in the past to use newspaper space to do it. The bulk of the E.D.C. fund, nevertheless, presumably will be earmarked for use in gathering film selling terms information from many parts of the country and exchanging it among the participating territories. It will also gather information for the Senate Small Business Committee hearings on Allied's proposed legislation. The nominating committee of the National Television Film Council has re-nominated John J. Schneider, in- cumbent president, to head the asso- ciation in 1956, it was announced yesterday by Lou Feldman, commit- tee chairman. Also nominated for NTFC offices (Continued on page 7) 3,325 'U' Stock Warrants Used From THE DAILY Bureau WASHINGTON, Nov. 16.-During the four months ended Oct. 31, war- rants for the purchase of 3,325 shares of Universal common were exercised, the company informed the Securities and Exchange Commission. This activity leaves 27,043 war- rants outstanding, exclusive of the 12,800 warrants held in the treasury as of Oct. 31, Universal added. Motion Picture daily Thursday, November 17, 19 PERSONAL MENTION ROGER H. LEWIS, United Artists advertising manager, will return to New York today from Europe. • Charles Boasberg, special assist- ant to George Weltner, Paramount worldwide sales head, will return here tomorrow from Philadelphia. • Arthur Silverstone, 20th Cen- tury-Fox assistant general sales man- ager, has entered Mt. Sinai Hospital here for treatment of a heart condi- tion. • Ralph Wheelwright, assistant to Howard Strickling, M-G-M studio advertising-publicity director, has re- turned to the Coast from New York. • Bert Ennis, Altec Service Corp. advertising-publicity manager, will re- turn to New York on Saturday from Minneapolis. • Nils Tuxen, manager of the mo- tion picture equipment division of North American Philips Co., has left New York for Hollywood. • Stanton Davis, RKO Radio sales- man in Boston, is the father of a son born to Mrs. Davis at Richardson House, Brookline, Mass. • P. T. Dana, Universal Pictures Eastern sales manager, has left New York for Pittsburgh, Cleveland, De- troit and Buffalo. • C. Robert Fine, president of Fine Sound, Inc., will arrive in Minneapo- lis from New York on Sunday. • Sam McCook, booker for M-G-M in Atlanta, has returned there from New York. Joe Bishop and Bill Simpson, of Kay Film Exchange, Charlotte, were in Atlanta from there. • Malcolm Brown, M-G-M art di- rector, is in New York from Holly- wood. Hoagland Winner of Film Editors Award HOLLYWOOD, Nov. 16.-Amer- ican Cinema Editors announced last night that Ellsworth Hoagland was the winner of ACE's second annual critics award for his editing of the theatrical production, "The Country Girl." In the television division, the award went to Bernard Burton, Samuel Bcetley and Roland Gross for "Four Star Playhouse." Citizens Won't Let Its Theatre Close Special to THE DAILY TAVARES, Fla., Nov. 16.-When the Lake Theatre here, an E. M. Loew operation, was faced with the neces- sity of closing because of slack patronage, the citizens of this town went to work to keep the town's only theatre open. A civic committee was formed and adopted a plan whereby "Books of Happiness" were sold by teams on a house-to-house basis for $2.50 each. The book con- tained coupons which were good for admissions or concession items. Bill Cumbaa, general manager of E. M. Loew's houses in Florida, said ap- proximately 500 coupon books would have to be sold per month in order to keep the theatre in operation. Expect 100,000 to Attend 'Dove' Shows Despite inclement weather in many parts of the country, opinion makers' previews of 20th Century-Fox's Cin- emaScope production "Good Morning, Miss Dove" were attended yesterday by 10,000 educational, religious and civic leaders and the press in eight key cities, the company announced. The turnout of community figures on the second day of a week-long series of 50-city showings of the pro- duction points to a total attendance of 100,000 in the United States, it was said. Additional programs in Canada are scheduled for later this month. Held in association with the Fed- eration of Motion Picture Councils and Better Films Committees, pro- grams were conducted yesterday at the Paramount, Springfield, Mass.; Paramount, Rochester; Colonial, Ak- ron; Wisconsin, Milwaukee; Brook- side, Kansas City; Paramount, Oak- land; Fox, Atlanta, and Bell, New Orleans. Perkins, Pratchett Tour James E. Perkins, Paramount Inter- national executive vice-president, and A. L. Pratchett, Paramount Latin- American division manager, will leave New York on Monday for an ex- tensive tour of the company's Latin- American offices in conjunction with the marketing of "To Catch a Thief," "Strategic Air Command" and "We're No Angels." They will visit Trinidad, Brazil, Uruguay, Chile, Peru, Panama and Mexico, returning to New York three weeks later. 20th-Fox Dividend A quarterly cash dividend of 40 cents per share on the outstanding common stock of 20th Century-Fox has been declared, payable on Dec. 24, to stockholders of record on Dec. 9. Sarnoff to Receive Forrestal Memorial For Aid to Security From THE DAILY Bureau WASHINGTON, Nov. 16.-Brig. Gen. David Sarnoff, board chairman of the Radio Corp. of America, has been named winner of the James For- restal Memorial Award of the Na- tional Security Industrial Association. The award was established last year, to be given annually to a dis- tinguished American who has pro- moted cooperation between industry and government in the interest of na- tional security. President Eisenhower received the first award last year. Sarnoff will re- ceive the award at an association din- ner here next Jan. 26th. AT AS on TV Mar. 17; Oldsmobile Sponsor Television HOLLYWOOD, Nov. ToddU.. 16--NBC will telecast ' the Academy awards on March 17, with Oldsmobile again sponsoring, it was announced here today by Don DeFore, president of ATAS. Goldman, Attorney Join in Distribution HOLLYWOOD, Nov. 16. - Ed- mund Goldman, foreign films distrib- utor, and Paul Schreibman, attorney, have announced the formation of Manson Distributing Co. for the na- tional distribution of feature pictures, beginning with the Italian-made musical, "House of Ricordi." Eight in Superscope Slated for Elgado HOLLYWOOD, Nov. 16. -Austin P. Elgado, executive producer for Cub-Mex, Latin-American production company, has concluded a contract with Joseph Tushinsky for the pro- duction of an eight-picture program in Superscope. Lloyd Bacon, 65 HOLLYWOOD, Nov. 16.-Film di- rector Lloyd Bacon died yesterday of a cerebral hemorrhage at St. Joseph's Hospital in Burbank. Bacon, 65, listed among his screen credits "The Singing Fool," "The French Line" and many others. Masonic funeral services will be held Friday afternoon at Forest Lawn. The son of stage-famed Frank Bacon, the deceased, leaves a widow, mother, daughter and son. 'Stripes' Here Nov. 23 Columbia's "Three Stripes In the Sun" will have its premiere at the Paramount Theatre here on Nov. 23. TV -Owners Don't Stay Home, Survey Reveals Special to THE DAILY MINNEAPOLIS, Nov. 16. - A p taken in this area among owners TV sets and those without TV i ceivers showed little difference film theatre attendance of those que tioned. The survey, conducted by t "Minneapolis Tribune" revealed th of the TV set owners, 65 per ce had attended a film theatre durii the past year. Among those lackii a TV receiver the percentage w 70 per cent. Seel Mi Smith Named RKO Vancouver Mgr. Robert W. Smith has been pr moted from salesman in RKC Toronto office to branch manager the Vancouver exchange, it was ai nounced yesterday by Herbert 1 Greenblatt, domestic sales manager. Smith replaces James F. Davi who resigned. Smith joined RK eight years ago and served as offic manager and head booker before bt coming a salesman. fc C< Lewin to Produce Idol' for M-G-M Albert Lewin has acquired "Tlij)jj Living Idol," which he plans to mak entirely in Mexico for release throug: M-G-M. The picture will star tw rising M-G-M contract players, Stev ieoP Forrest and Liliane Montevecchi, an English star James Robertson-Justict Pec'i Lewin is directing as well as C( producing with Gregorio Walersteiii a"e Iiretl 'Knife 'on 'Toast' f; United Artists' "The Big Knife will be featured on Ed Sullivan" CBS-TV network show on Sunday with a personal appearance by stainl Jack Palance and the presentation o\ film clips from the Robert Aldricl.Jie production. lacl Loew's Dividend Directors of Loew's, Inc., yesterda^F declared a dividend on the commoi stock of 25 cents per share, payable! ;a| on Dec. 23 to stockholders of recorc on Dec. 6. 'rn IN A HURRY FOR SPECIAL TRAILERS? Let Filmack make them! You'll be glad you did! We'll give you fast service and MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-2145; Chicago Bureau, 120 South LaSalle Street, Urbcn Farley, Advertising Representative, Telephone Financial 6-3074; Washington. J. A. Otten. National Press Club, Washington, D. C. ; London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sxth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy. Vice-president; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Dally, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10?. Motion Picture Daily 3 'III; PEOPLE Mort Abrahams has joined MCA as vice president of MCA TV, Ltd., :ective Dec. 1. Ted M. Abrams has been appointed sistant to K. V. Cooper, director of jiblic relations and advertising of ssociated Screen News, Ltd., of (|anada. ■4= Mrs. Stella Poulnot, president of ie Atlanta chapter of the Women of ie Motion Picture Industry, is in iedmont Hospital, Atlanta, for sur- sry. I'f 1 Joe Rosenfield has sold his Lyric s4heatre, Portland, Ore., to the Utah- t "'rive-in Corp. of which Robert Ben- M »n is general manager. j G. N. Torgeson is the new owner F the Chief Theatre in Tonasket, ifash. Former owners were Mr. and Irs. T. P. Smith. Ihio Censorship Law Discussion Doubtful COLUMBUS, O., Nov. 16. - De- tnj/ipite rumors to the contrary, industry [n people here doubt that the issue of animate censorship will come before a pecial session of the Ohio Legisla- te on Jan. 16. The session is being ailed to enact a penny-a-pack cig- rette tax to finance the $150,000,000 'Ond issue for mental hospitals voted i the recent election. Any move to revive the censorship ;sue must originate with Gov. iay^ausche to be considered at the spe- cial session. The recent blow to censorship in he U. S. Supreme Court decision -gainst Kansas censorship may be a actor in the Ohio situation. ?irst T-L Release "Dance Little Lady," featuring the iadler's Wells Ballet and scheduled o open here shortly at the Globe rheatre, will mark the first release of he newly-formed Trans Lux Distrib- lting Corp. Convene Nov. 29 on ^Drive-In Meet Plans Special to THE DAILY :OLUMBUS, O., Nov. 16.-National Advisory Committee of Allied States ! *ill meet on Nov. 29 in Cincinnati [o discuss plans for the National Drive-in convention Feb. 21-23 at 3otel Cleveland, Cleveland. Members olanning to attend the meeting in- ;Iude Abram Myers, Rube Shor, Jack Kirsch, Horace Adams, Robert Mor- ell, A. B. JefFeris and Robert Wile. In Questionnaire to Exhibitors TO A Seeks Answer to Why British Pictures Get Small Play in U. S. In a move to determine reasons why U.S. exhibitors appear to be reluctant to play British product more extensively, the Theatre Owners of America has sent out questionnaires to members and others, asking for information. The questionnaires went to 200 exhibitors and, according to TOA headquarters here, as of yesterday, 110 replies have been received. The final compilation will be available on or about Dec. 12. Levy Queried in Britain The project stemmed from conver- sations by TOA executives in Britain over the last two years with British exhibitors, producers, distributors and trade press representatives. Herman Levy, TOA general counsel, in a letter accompanying the questionnaire, stated that this question was put to him while in England last summer: "If the product shortage is so acute, why don't American exhibitors give British pictures a better play?" Levy said his answer was that U. S. ex- hibitors felt that British pictures do not do well because: 1. The stories, by and large, are too essentially British in their locale, motif, etc., and lack a universality of theme, and, that 2. There is, too, the question of whether the box-office potential of the pictures has been adequately present- ed to American theatre owners. Point to Improvement Levy said that the British exhibitors questioned this reasoning and wanted to know whether it wasn't really a prejudice, conscious or otherwise, against British product, especially since British product has, they in- sisted, improved steadily in the last two years. In a TOA bulletin released yester- day, it was pointed out that the com- pilation of replies should represent a good cross-section of opinions and that ideas may result which will mean more playing time in America for British pictures. The questionnaire follows: 1. Do British pictures not get a better play in this country because you feel your audiences do not like them? 2. Have you tried playing them and has there been poor audience re- actions? 3. Do you feel that a good adver- tising and exploitation job has been done on British pictures, in this coun- try? Familiarity Questioned 4. Are you familiar enough with British product so as to decide wheth- er there has been an improvement in the pictures? If you are, do you feel there has been a steady improve- ment? 5. Do you feel that you should re- appraise your ideas of what audience reactions to British pictures are? 6. What do you feel should be done by British producers to make their product more acceptable to American patrons. 7. What do you feel should be done by British producers and by the distributors of British films to get you more interested in playing British pic- tures in the theatres you operate. 8. Have you played "Dam Bust- ers" (Warner), "End of the Affair" ( Columbia ) , "Doctor in the House" (Republic)? If so, how did these pic- tures do? 9. Additional comments: RKO Radio Acquires 'Cash on Delivery* "Cash on Delivery," a comedy star- ring Shelly Winters, Peggy Cummins and John Cregson, has been acquired by RKO Badio Pictures for release in the Western hemisphere, it was announced yesterday by Walter Bran- son, vice-president in charge of dis- tribution. "Cash on Delivery," an adaptation of the stage play, "To Dorothy, a Son," was directed by Muriel Box and produced for Welbeck-Gina by Benjamin R. Schrift. Sam Kaplan Dies; RKO Projectionist Sam Kaplan, veteran projectionist at the RKO home office screening room, died from a heart attack yes- terday morning on a subway while on his way to work. He was 65 years old. Kaplan, who joined RKO as a projectionist in 1928, is survived by his widow, Sylvia, and a son, Norman. He lived in Elmhurst, L. I. Start Two Pictures; 33 Now in Work HOLLYWOOD, Nov. 16. - This past week only two new pictures were started while four others were completed, for a total of 33 pictures now in work. Started were: "Mother-Sir," (Al- lied Artists); "It Happened One Night," (Columbia). Completed were: "The First Tex- an," CinemaScope (Allied Artists); "Fire Maidens of Space," Saturn Films, Inc. (Independent); "Fearful Decision," wide-screen (Metro-Gold- wyn-Mayer ) ; "Huk," Pan Pacific Pic- tures ( United Artists ) . 'Survivors' Bows LONDON, Nov. 16.-"Survivors Two," Columbia Pictures' latest War- wick production, had its world pre- miere here tonight at the Empire Theatre. The film, starring and di- rected by Jose Ferrer, was screened before an invitational audience head- ed by the Duke of Edinburgh and Lord Louis Mountbatten. Program vs. Epics Report Ponti- DeLaurentiis Have Split Up By ARGEO SANTUCCI ROME, Nov. 11 (By Air Mail).- "War and Peace" reportedly is the last picture which will be made by the Ponti-De Laurentiis producing partnership. The team which has been operating successfully for the past six years is dissolving the partnership with the intention of forming their own in- dividual companies. It was reported that in the dissolution, Ponti re- nounces his share in "War and Peace" and receives in return full possession of the company's studio. Reason for the split-up, it is said, is that Ponti prefers to make moderate budget films, while De Laurentiis prefers top cost production. Paramount Heavy Investor One published report here is that the break-up started with "Ulysses," which cost $2,500,000 to produce. The $5,600,000 budget for "War and Peace" went twice as far in De Laurentiis' direction and away from Ponti's. The published report said that Paramount, which has world dis- tribution rights outside of Italy, put up $4,000,000 of its frozen funds here, while Ponti-De Laurentiis and Lux Film, which will distribute here, each put up $800,000. Practically all of the shooting has been completed on "War and Peace" with over 1,000,000 feet of Techni- color film consumed. It is expected to run four hours on the screen. To Tell Welfare Plan Of Radio-TV Field TeleiMSl'on Details concerning the Todau '. ^rst nati°nal welfare and pension plan for the whole television and radio in- dustry will be announced at a press conference here this morning in the office of the American Federation of Television and Radio Artists, 15 West 44th Street. 30-Cent Admission If You're Over 65 Special to THE DAILY HARTFORD, Nov. 16.-Patrons over 65 are being admitted at special prices at the Colonial Theatre, Southington, Conn., in a move cre- ated by manager Arthur Alperin to increase his number of older patrons. The elders are being admitted for 30 cents. The theatre's regular scal^ is 60 cents for matinees and 70 cents for evenings, with 60 cents charged for students between 12 and 18. Chil- dren are charged 30 cents. starring TRADE SHOWS NOV, 30 ALBANY 20th Century-Fox Screening Room 1052 Bwoy. • 2:00 P.M. ATLANTA 20th Century-Fox Screening Room 197 Wolton St. N.W. • 2:00 P.M. CONTE-PEGGIE CASTLE -charles bronson-ii Produced by DAVID WEISB* BOSTON 20th Century-Fox Screening Room HSBway. • 2:00 P.M. BUFFALO Paramount Screen Room 464 Franklin St. ♦ 2:00 P.M. CHARLOTTE 20th Century-Fox Screening Room 308 S. Church St. • 2:00 P.M. CHICAGO Warner Screening Room 1307 So. Wabash Ave. • 1:30 P.M. CINCINNATI RKO Palace Th. Screening Room 12 E. 6th St. • 8:00 P.M. CLEVELAND 20th Century-Fox Screening Room 2219 Payne Ave. • 2:00 P.M. DALLAS 20th Century-Fox Screening Room 1803 Wood St. • 2:00 P.M. DENVER Paramount Screening Room 21 00 Stout St. -2:00 P.M. DES MOINES 20th Cent ury-Fox Screening Room 1300 High St. ' 12:45 P.M. DETROIT KA 20th Century-Fox Screening Room 20th 2211 Cass Ave. • 2:00 P.M. 172i INDIANAPOLIS LO! Universal Sc Rm. Wan 517 No. Illinois St. 2025 S. JACKSONVILLE MEMPHI Florida Theatre Bldg. Sc. Rm. 20th Cenfu 128 E. Forsyth St. ♦ 2:00 P.M. 151 Vance | The hell-hill they held was called 'Sullivan's Muscle'. . . The 'pick-up army' was Flagler's 'Irregulars'... The behind-the -lines breakout was 'Operation Hero'... and the circle of fire that held the lone nurse was \RD STAPLEY- L.O.JONES • CHUCK CONNORS • ™,sam rolfe ted by HARMON JONES MILWAUKEE Warner Theatre Screening Room 20th Century-Fox 212 W. Wisconsin Ave. • 2:00 P.M. 200 S Liberty St. NEW YOR1 Home Office 321 W. 44th St. • 2:15 P.M. OKLAHOMA Warner Theatre Projection Room 20th Century-Fox Screening Room 70 College St. - 1:30 P.M. 1 0 North Lee St. • 1 0:00 A.M. MINNEAPOLIS Warner Screening Room 1000 Carrie Ave. • 2:00 P.M. NEW HAVEN Warner Theatre Projection Room 70 College St. • 1:30 P.M. 20th Century- 1715 Blvd. of Al 6 Motion Picture Daily Thursday, November 17, 1 Audience Poll Hold Capital Gains Applies to TV Sales (Continued from page 1) pected to be light in many situations due to program changes, with a num- ber of theatre managers anticipating that the bulk of the balloting will be done by the public over the weekend and all of next week when promo- tional forces working in behalf of the awards campaign will be going full blast. Five Categories The picture-going public will vote for the best performance by an actor, actress, die best picture, and die most promising female and male personali- ties of 1955. The first public an- nouncement of the winners will be to die newspapers at a Hollywood press dinner early in December, it was re- vealed by Rhoden. Robert W. Coyne, COMPO special counsel, is currently in Hollywood conferring widi Rhoden on the poll results publicity and dinner. A number of New York circuit houses, among them being RKO, Loew's, Century, Skouras and Inter- boro theatres, began distributing bal- lots to their patrons yesterday because of die change in feature attractions. Many of the circuit and indepen- dently operated dieatres will run one- minute trailers on their screens and set up boodis and ballots boxes for the election. 600 Participants Here In the metropolitan district here, some 600 theatres, including the 300- odd theatres which are members of the Metropolitan Motion Picture The- atres Association, will participate in the Audience Awards and are using a timetable for the use of poll acces- sories and other promotional mate- rial. They have arranged a special tie-up also with die "Journal-Ameri- can" here to create as much publicity as possible for the awards. Some theatres will hand out the COMPO Audience Awards ballots at the door, but a number of Rroadway theatre managers feel that this is haz- ardous because the ballots may be strewn all over the theatre and street. The Roxy Theatre here is one Broadway showcase which believes that the ballots should be handed out in the theatre's inner lobby, and in turn, has erected a huge display which will be constantly manned by an attendant throughout the Nov. 17- 27 balloting period. The Roxy, flag- ship house of National Theatres, has initially ordered 25,000 ballots from National Screen Service which is han- dling the distribution of all Audience Awards accessories and ballots. Stars to Attend The Roxy will kick off the Audi- ence Awards here today at 10 a.m. with a gala event which will include a host of celebrities headed by Wil- liam Holden, Eva Gabor and Charl- ton Heston. Many of the other Broadway houses here, which are also featuring lobby posters, display booths, trailers and all other accessories for the awards, declined to reveal the number of bal- lots which have been ordered by each (Continued from page 1) future determination as the other cases arise. For example, die service em- phasized the films had to be fully de- preciated to get the more lenient treatment. It also specified that the company selling the films had to be in the business primarily of renting films, with any sale an "isolated and unusual" case. This left open the question of what the tax treatment might be of profits made by a firm that repeatedly sells its films to tele- vision. Finally, the service indicated that no participating interests in the films sold could be held by individ- uals who were partners in a particular production. Today's ruling presum- ably might not apply to other cases where this was not the fact. Corporation Unnamed The long-awaited ruling, num- bered 55-706, was made in connec- tion with the sale by "X Pictures Corp." of some 200 old films, pro- duced and released originally during 1931 to 1946. The service would not name the "X" corporation. The service said X Pictures Corp. was a widely-held firm engaged in the business of producing and distributing its own films and also distributing films owned by others. The corpora- tion sold 200 of its old films to an- other corporation, presumably a tele- vision firm. It had never sold its films to theatres, but had rather rented them either for a fixed fee or on a percentage basis. It had never relin- quished ownership of the films dur- ing this rental process. It had pre- viously also leased its films to TV for a limited period, but again had re- tained ownership. Neither the purchasing corporation nor any of its officers or stockhold- ers had any financial interest or con- nection with X Corp., the service also declared. 1931-1946 Type The service said the films were all of the 1931 to 1946 vintage, and were fully depreciated on the firm's books and were carried at a zero basis for tax purposes. The films had a residual value as re-issues or re-released in theatres in foreign countries or for long-range television purposes, the service continued, but at the time were producing negligible rental in- come for X Corporation. "The motive for the sale," the serv- ice stated, "was to convert dormant assets into working capital, increase the net worth of the corporation, im- prove its balance sheet, and provide an additional base for bank borrow- ing." Continuing its description of the transaction, the ruling said a substan- tial payment was made to X at the time of sale, with the balance pay- able in four installments, secured by a mortgage, pledge and assignment on the films. It declared the purchas- ing corporation may possibly engage X Corp. to distribute some of the pur- chased films. Producers Not Stockholders No participating interests in the films sold were held by any individ- uals as joint ventures in a particular production, the ruling noted. It said the films sold were all produced by house. However, many of the man- agers disclosed that the orders for bal- lots were based on theatre attendance during the 1954 Nov. 17 to 27 period. The timetable which Metropolitan dieatres are using is as follows: from Nov. 2-27, the display of a 40x60 color poster; use of banner acces- sories, ushers' lapel badges, valances and streamers and trailers; from Nov. 17 to 27, use of ad mats and drop-in slugs as part of newspaper display ads; display 40x60 poster of nominees on ballot. Field Reports Favorable Reports from the field indicate that the distribution of ballots and promo- tional material has been completed, ballot boxes have been prepared and theatre staffs instructed in the oper- ation of the election so that there should be little or no hitch in getting the project under way, Rhoden stated. Local theatre groups, operating alone or in cooperation with local merchants and newspapers, are offer- ing prizes, valued at several hundred thousand dollars, in contests being conducted in conjunction with the Audience Awards election. These prizes include a completely furnished house, several automobiles, all-ex- pense-paid tour around the world for two, and huge quantities of appli- ance, clothing, food and other mer- chandise. Indiana Meeting (Continued from page 1) J. R. Pell, vice-president; Richard Lochry, treasurer, and William A. Carroll, executive secretary. Directors chosen include H. Lisle Krieghbaum, Alex Manta, W. R. Norton, Al Borkenstein, Peter Mailers, George Heliots, William T. Stude- baker, S. J. Gregory, D. Irving Long, Marc J. Wolf, Art Clark, Beatrice Hancock, J. P. Finneran, T. L. Men- delssohn, Pell, Oscar Fine, Bruce Kix- miller, James Kornblum, Sam J. Switow, T. C. Baker, J. C. Weddle, Lochry, Dale McFarland and Rex Carr. Nine directors at large will be elected at the next board meeting. Myers Reiterates Views Myers repeated his contention that the pre-release situation is unlawful under the consent decree and the Sherman Act. Shor talked about necessity for cohesion among exhibitors, advising that they could possibly be the most powerful segment of the industry if they coordinated their efforts. Rembusch reported to the conven- tion on the toll-TV fight. The morning session was devoted to closed film clinics led by Pell and Mendelssohn. The convention ended with the annual banquet tonight. individuals who had been aire; paid in full for their efforts and se ices. None of these individuals, it t clared, held stock or stock options X Corp. at the time of the sale of t films. None of the individuals, it a observed, had contributed their forts and services to producing th films with a view toward sub quently realizing additional return selling the films on a capital ga basis. The ruling cited Section 1221 the 1954 Tax Law, which exclud from the definition of a capital ass any items that are stock in trade the taxpayer or items which would 1 properly included in inventory if hand at the close of the taxable ye or property held primarily for sale customers in the ordinary course trade or business. The service sai none of these tests applied to d films in question. No 'Individuality' Seen The ruling noted also that no ai tistic property can, be considered capital asset if it is held by a tax payer whose personal efforts createc the property. However, it said, thi production of each of the films in volved in the sale by the X Corp "involved a multiplicity of skills anc abilities, the combined efforts o numerous individuals of various back grounds and trades and the use o substantial amounts of capital. Thus no single individual may be said t< have created by his personal effort the films in question or property in the films." "Based on the foregoing circum stances," the ruling concluded, "it is held that since the sale of the 200 films was an isolated and unusual sale, the films were not property held primarily for sale to customers in the ordinary course of trade or business. It is further held that the gain realized from the sale of the films is taxable as long-term capital gain under the provisions of section 1231 of the 1954 code, provided the conditions of that section are other wise met." Solons from 17 States (Continued from page 1) is expected in any legislature which would be damaging to the industry. Fourteen states will start their leg- islative sessions in January. They are: Kentucky, Mississippi, Rhode Island, Colorado, Arizona, Georgia, Kansas, Michigan, Massachusetts, New York, New Jersey, South Carolina, Virginia and West Virginia. Mary- land will convene in February, Cali- fornia in March, Louisiana in May. ' Alert' Screening COLORADO SPRINGS, Colo., Nov. 16.— Warner Brothers' special short subject "24 Hour Alert" will be given a preview tomorrow and Fri- day at the base theatre of Ent Air- force Base at the invitation of Gen. Earl P. Patridge, Commander-in- Chief of the Continental Air Defense Command. I hursday, November 17, 1955 Motion Picture Daily 7 Schneider REVIEWS: ( Continued from page 1 ) ajjjjjYere: executive vice-president, Will Reddick; executive secretary, - ndney Mayers; treasurer, Charles Carpenter; general secretary, Beulah a]'arvis; distribution vice-president, tg Archie Mayers; production vice-presi- lent, Bert Hecht ; agencies vice-presi- lent, Howard Olds; stations vice- -president, Dave O'Shea; membership ice-president, Ken Gowan, and labo- atories vice-president, Lou Feldman. J Nominations for the NTFC board if directors were: Dr. Alfred N. Gold- smith, Harold Dumont, Sam Spring, Valdo Mayo, Robert Gips, Kern !j|.Moyse, Sally Perle, Stan M. Cole, David Savage, Marshall Rothen and E ierb Golden. qu In addition to Feldman, the nom- . _ nating committee is composed of Joe J Dougherty, Bob Gips, Sidney Mayers, (u3ert Hecht, Herb Gelbspan and Ken Hofob. KTFC members will elect the new )ffieers in a mail ballot with official ^mnouncement to be made at the Dec. rHj | L5 meeting of the group. Adult Ticket Prices (Continued from page 1) ; ^'prices each quarter in 18 large cities T^and weighs the results to reflect l5:trends in the 34 largest cities in the country. The adult admission price index of I u 211.-1 is the highest to date. This te|>Jmeans tjlat jn tne third quarter of this year adults were paying 111.4 ^fjper cent more for admission than they 3 "paid in the base period of 1935-39. The children's index, which was 173.9, is 73.9 per cent higher than ; K the base period price and is the sec- - ' ond highest figure to date for chil- - dren. The combined price of 205.6 is 105.6 per cent higher than the base • period figure and is also the second ' highest to date. thu lie .'.al jfl Chretien (Continued from page 1) visit from France, will leave for Washington shortly to join his sister. The French inventor, while in the U. S., also is scheduled to confer with 20th-Fox research director Earl I. 'Sponable on CinemaScope develop- ments. Sponable, now in Europe, is due back in about a week. Chretien is expected to remain in the U. S. about six months. Roxy Revives Ice Show for Christmas For the Christmas and New Year holidays, the Roxy Theatre here will offer a stage and ice show presenta- tion, Robert C. Rothafel, managing director, announced here. Rothafel, at . the same time, dis- closed that he and his staff were working to set a new stage policy for the future. The Roxy gave up its stage show policy about two years ago, with the advent of CinemaScope. The Christmas screen attraction at the theatre will be "The Rains of Ranch- ipur." Umberto D. De Sica — Harrison The versatile Vittorio De Sica, whose work as actor, director, or both, has featured many of the finest Italian films imported to this country in recent years— notably "Shoe Shine" and "Bicycle Thief"— directed "Um- berto D." with a brilliance that seems to justify his own statement that the film is "my finest effort." The picture was released abroad in 1952, but has now been made available locally by Harrison & Davidson. As with the two previous pictures, "Umberto D." is a "slice of life" film photographed primarily on the streets of an Italian city (in this instance, Rome) with non-professional actors in the leads. Also like the others it tells a simple story of a crisis in the life of one of the "little people" of the world. Umberto Domenico Ferrari (the protagonist's complete name) is an old man of 70, a former government employee who has been retired on a pension which is inadequate for his needs. His problem is a commonplace but desperate one— to obtain enough money to pay his overdue rent bill since he has been threatened with eviction by his landlady. In the end he fails and is forced out into the street, completely alone and friendless except for his small mongrel dog. Out of this very ordinary situation De. Sica has made an extraordinary picture, which is notable, first of all, for its penetrating characterization of a courageous old man with human failings and virtues that everyone will recognize as true. In this the director has been immensely aided by Carlo Battisti, whose performance in the leading role puts many a pro- fessional actor to shame. Running time, 89 minutes. General classification. Release date Nov. 7. No Man's Woman Republic A quality production by the team of associate producer Rudy Ralston and director Franklin Adreon, this picture places Marie Wilson in the role of a big city "femme fatale" which she fulfills with marked restraint until she is done in by a person unknown to the audience until the final sequences. The John Butler screenplay, based on a story by Don Martin, casts Miss Windsor as the estranged wife of Los Angeles businessman John Archer. At the picture's opening, Miss Windsor is asked by Archer to give him a divorce so that he can wed Nancy Gates. Miss Windsor, operating an art studio in Beverly Hills, assisted by Jil Jarmyn, refuses. Back at her studio, Miss Windsor casts an appraising eye over Richard Crane, Miss Jarmyn's boy friend. On an impulse, Miss Windsor goes fishing with Crane on his boat, giving Miss Jarmyn the impression that Crane has only eyes for the studio chief. Meanwhile, newspaper art columnist, Patric Knowles, is fired by his bosses when they learn he's been functioning as Miss Windsor's silent partner in acquisition of art treasures along the West Coast. Archer, disgusted over the turn of events in his personal life, goes to a bar and proceeds to drink himself into oblivion, all the time muttering loud threats concerning Miss Windsor. Some hours later, she is found murdered at the studio, and police pick up Archer, Miss Jarmyn and Miss Gates as prime suspects. In a futile effort to cover up for Archer, Archer's father confesses. This turn of events enables Archer to do some undercover work with Miss Jarmyn and her finally-returned boy friend. In a tense final se- quence, Knowles returns to the art studio with a heretofore unknown extra key and surprises Miss Gates, packing Miss Windsor's final ef- fects. Archer arrives on scene in nick of time to discover the truth— that Knowles killed Miss Windsor because of her refusal to love him and continue their illegal art association. Archer and Miss Gates clinch; ditto for Miss Jarmyn and Crane. "No Man's Woman," formerly titled "Treachery" in publicity material, gives the newcomers— particularly the physically-endowed Miss Jarmyn, and the clean-cut Crane— ample opportunities to do their stuff with some logical-sounding lines and importantly-assigned action. Republic de- serves a pat on the back for this young talent development.' Running time, 70 minutes. Adult classification. October release. TENT TALK V ariety Club News CHARLOTTE-The Charlotte Va- riety Club honored doctors and nurses of its eye clinic at a banquent at Hotel Charlotte last week. New officers and directors were installed at the ban- quet. Taking office as the chief barker was J. Francis White, J. E. Holston and Charlie Trexler are assistant chief barkers. Johnny Vickers is dough guy and Bob Simril property manager. Dr. Robert Smith, eye doctor who has worked with ths club for many years in providing underprivileged children with eye treatment and examination, was honored. A CLEVELAND— Newly elected of- ficers of the Cleveland tent will be installed at a dinner dance on Dec. 3. The new officers are Marshall Fine, chief barker; Dan Rosenthal, first assistant; Milton Grant, second assis- tant; Leonard Greenberger, secretary, and Jim Levitt, treasurer. A SEATTLE -Bud Saffle has been elected chief barker of Variety Club of the Northwest. Other officers are Ed Cruea, first assistant; Art Green- field, second assistant and dough guy, and C. B. Gustafson, property master. The tent has selected the Children's Heart Clinic as its charity. A LOS ANGELES-Tent No. 25 of Variety Clubs International has an- nounced the election of its 1956 officers. They are Ezra Stern, chief barker; O. N. Bill Srere, first assistant chief barker; Lloyd Connbey, second assis- tant chief barker; Jack Y. Berman, dough guy, and Sam Galanty, prop- erty master. Benj. Apple Dies; Ex- Albany Exhibitor TROY, N. Y., Nov. 16. - Funeral services were held here for Benjamin Apple, former operator of the Ma- jestic and American Theatres, who died at the home of his son. Apple continued ownership of the American Theatre building after he sold the operating interest to the Warner circuit. The house, located in the downtown business district, was closed by Stanley Warner two years ago. The Majestic Theatre has been razed. Available PUBLICIST Can handle 1 or 2 more clients or a permanent assignment. / Get Results There is No Substitute for Experience. Box B, Motion Picture Dailv 6305 Yucca St., Hollywood 28, Calif. Kan UA WELCOMES FRANK SINATRA j "The hottest thing in shoiv business today!" to its roster of producing and acting talent as he starts his first independent production... a lusty, actionful western drama JOHNNY CONCHO'* V( f "Currently in more demand than any other performer! A rating that stands second to none in pull or payoff!'9 -TIME MAGAZINE 3* NOW SHOOTING.. . NUMBER 1 IN A PRODUCTION PROGRAM INCLUDING 6 MOTION PICTURES IN 4 YEARS 'OL. 78. NO. 96 MOTION PICTURE DAILY NEW YORK, U.S.A., FRIDAY, NOVEMBER 18, 1955 TEN CENTS Lauds 55mm. Marcus in Bid For Meet with Firms' Heads Tells Skouras 'Drastic' Action Was Avoidable Special to THE DAILY MILWAUKEE, Nov. 17.-Another roposal that the presidents of dis- ribution companies call a meeting to xmsider exhibitor complaints against ales policies and trade conditions is nade by Ben Marcus, former presi- ent of Allied States, in a letter to pyros P. Skouras, 20th Century-Fox Dresident. Marcus released copies of the letter o the trade press today. It began th enthusiastic praise for 20th entury-Fox's new 55mm. Cinema- scope, which was shown to delegates o the Allied national convention in Chicago last week, and continued by raising Skouras for his "courage" in ippearing before the convention. Marcus's letter then proceeded to ay that "many of the plans adopted (Continued on page 2) N.E.'s Lider Hopes TOA Will Find Gov't Control Not So Bad Special to THE DAILY BOSTON, Nov. 17.-Theatre Own- ;rs of America may find out that government regulation may not be he "bugaboo" that TOA's Mitchell Wolfson claimed it to be a month igo, according to Edward W. Lider, ^resident of Independent Exhibitors )f New England. Commenting on the report that (Continued on page 6) Global Formula Unit ro Convene Shortly Another meeting of the 10-man for- eign representatives committee, set ip to propose a world formula for the livision of permits, is slated shortly, t was learned here yesterday. Various formulae proposed at the irst meeting of the committee about wo weeks ago, are now being studied (Continued on page 2) More Fresh Viewpoints Needed Dr. Goldsmith Calls for Stimulation \n Motion Pictures tor Television Television Today,. In disclosing that over dependent and network to filmed material, Dr. sultant, yester- day called for "a stimulation in films for t e 1 evision by which the in- dustry could expand by em- ploying more fresh view- points in order to hold its own." Speaking at a Hotel Del- monico lunch- eon here yesterday, in the midst of the first Fall forum of the National Television Film Council, Dr. Gold- smith urged that "the production of all film TV material should expand (Continued an page 6) Dr. A. Goldsmith 50 per cent of all programming on in- television outlets in the U. S. is devoted Alfred N. Goldsmith, engineering con- Winikus Named Aide To UA's Young stein; Up Lewis, Tamarin The appointment of Francis M. Winikus as his executive assistant was announced here yesterday by Max E. Youngstein, vice-president of United Artists. Taking Winikus' place as national To Open 'Rebel' in Memphis After O.K. Special to THE DAILY MEMPHIS, Nov. 17.-"Rebel With- out a Cause," initially banned by the Memphis Board of Censors, will open at the Warner Theatre here begin- ning Wednesday, Eli (Slim) Arkin, manager, said today. It was learned that Warner is not defying the board, and die picture is being shown legally. The board reversed its stand on the picture. Lloyd T. Binford, chairman of the board, said he had been ill, and had not attended recent previews. Francis Winikus Roger Lewis director of advertising, publicity and exploitation is Roger H. Lewis, for- merly UA advertising manager. Alfred H. Tamarin will assume the post of coordinator of production and pre-production activities of the com- pany around the world, and will also continue in his present position as assistant national director of adver- ( Continued on. page 2) Distribution to Act on Arbitration Draft Next Week; See MMPTA Approval, Also Action by distribution on the proposed arbitration draft is expected to take place next week, with the slated meeting of the legal committee of the Mo- tion Picture Association of America. Approval by the legal representatives of the film companies is virtually certain. Following approval by distribution, the next step will be the submission of the draft to the Department of Justice for its okay. Meanwhile, another exhibitor organization, the Metropolitan Motion Picture Theatres Association, of New York, is slated to hold a board meeting on Tuesday when it is expected to approve the draft. The proposed industry arbitration system already has been okayed by Theatre Owners of America, but rejected by Allied States and Southern California Theatre Owners Associa- tion. Opening Day Report Heavy Public Voting For 'Awards' Compo Says Nationwide Interest Shown in Poll The Audience Awards poll, which opened yesterday in 8,000 theatres throughout the nation, was compared to "having the earmarks of a Presi- dential campaign" as theatre man- agers reported heavy voting by their patrons. In several cities, groups of voters crowded around box-offices before theatres opened in order to gain the distinction of casting the first ballot. Others reported lobbies blocked at opening performances as voters stood in line to study their ballots before marking their selections. Theatre managers everywhere re- ported widespread public interest and predicted a "wide-open" contest among the nominees for the titles in the five voting categories. Along Broadway, where most thea- tres have morning performances, the (Continued on page 6) Allied Artists Has 14 Films in Backlog; Said to Be Largest From THE DAILY Bureau HOLLYWOOD, Nov. 17.-Alhed Artists has a backlog of 14 films, said to be largest in its history, and four other films currently in production, executive producer Walter Mirisch announced today. Among those now before the cameras is William Wyler's "The (Continued on page 6) Klein Elected Chief Barker of N.Y. Tent Harold Klein of J. J. Theatres yes- terday was elected chief barker of New York Variety Club Tent No. 35 at a luncheon meeting in the Hotel Sheraton Astor. He succeeds .William German. Martin Levine was elected first assistant chief barker and .Larry si r, (Continued on page 2j>. •••• •>•• 2 Motion Picture daily Friday, November 18, 1955 PERSONAL MENTION AMERICO ABOAF, vice-president and foreign general manager of Universal International Films, will leave New York over the weekend for Europe. • George F. Van Weyenbekch, manager in Belgium and The Nether- lands for Westrex Company, France- Belgium, has returned to Brussels from New York. • William A. Harper, associated with Fred Feldkamp Productions, is the father of a girl born here this week to Mrs. Harper in Doctors Hospital. • Mori Krushen, United Artists ex- ploitation manager, will return to New York over the weekend from St. Louis and the Southwest. • Rudy Berger, M-G-M Southern sales manager, will return to Wash- ington at the weekend from Memphis. • Frank C. Hayes, manager of the Westrex Company, Mexico, has re- turned to Mexico City from New York. • Howard Reif, of the Modern The- atres circuit, Cleveland, has left there for Miami Beach. • Dave Cantor, RKO Radio ex- ploitation manager, is in Texas from New York. • Lothar Wolff, director, has left here for London via B.O.A.C. Ike Katz, president of Kay Films, Atlanta, has returned there from New York. • Samuel Slotnik, Syracuse exhibi- tor, was in Albany from there. Marcus Bids Pre-Selling Planned For 4 Heaven Allows* Universal-International's pre-selling campaign for "All That Heaven Al- lows" will follow the pattern of that used for "Magnificent Obsession," it was disclosed yesterday by David A. Lipton, vice-president. The latter picture, Lipton pointed out, had the same stars, Jane Wyman and Rock Hudson, and the same producers, Ross Hunter and Douglas Sirk. Advertisements for "All That Heaven Allows" will appear in 14 national magazines in the United States and Canada during December in order the gain the greatest impact for the holiday release of the film, Lipton said. (Continued from page 1) at the National convention by the ex- hibitors would have been unnecessary had the presidents of the companies been willing to listen to our problems and rectify the complaints or requests that were made by us." Presumably reference was to in- dividual meetings of a joint Allied- Theatre Owners of America commit- tee with distribution company execu- tives last spring. One such meeting was held with Skouras. Action Asked at Convention Allied's convention last week voted to proceed with efforts to obtain Federal legislation regulating film rentals and trade practices; it rejected a proposed industry arbitration plan and withdrew from the Council of Motion Picture Organizations. Proposing a meeting of the com- pany presidents, Marcus writes that had relief been granted the exhibitors in consequence of the spring meet- ings, "we would not have to resort to taking drastic steps." Klein Elected ( Continued from page 1 ) Morris was named second assistant. William Westphal was elected prop- erty master and Jack Hoffberg, dough guy- Canvasmen elected were George Brandt, Dave Levy, Charles Okun, Harold Rinzler, Jack Rosenfeld, Morris Sanders, Cy Seymour, Spyros Skouras, Jr., Mort Sunshine, Sol Trauner, George Waldman, Al Finley, Martin Kornbluth, Charles Alicoate, Mo Fraum, Si Seidler, Wilbur Snaper, Burton Robbins, Robert Shapiro, Sid Eiges and Carl Haverlin. Global Formula ( Continued from page 1 ) by the various companies and are being statistically applied to par- ticular situations. Aiding in the study, it also was learned, is the Motion Picture Association of America. The next stage, according to a for- eign spokesman, will be an attempt among the 10-man committee to agree on one formula which will be presented at a meeting of company presidents. Price Named M-G-M European Editor Francis K. Price, now assistant to the editor-in-chief of Doubleday, has been appointed European editor for M-G-M, a newly created position to start with the film company's opening of an editorial office in Paris on Jan. 1. The announcement was made fol- lowing the return to New York of Kenneth MacKenna, M-G-M story de- partment executive, from an Euro- pean survey. Companies Opposed To Joint Meetings While Spyros Skouras, 20th-Fox pres- ident, could not be reached yester- day for comment on Ben Marcus's letter proposing a meeting of com- pany presidents to consider exhibitor complaints, it was generally assumed that there has been no change in the attitude of any of the companies to- ward such a meeting since last spring, when proposals similar to Marcus's were made. The position of all companies then was that while they would meet with exhibitors individually, they would not risk possible anti-trust charges by meeting collectively for such a purpose as that now proposed by Marcus. RCA Offers 'Holders Right to Debentures Radio Corp. of America is offering to its common stockholders the right to subscribe for $100,000,000 of Sy2% convertible subordinated debentures, due Dec. 1, 1980, at the rate of $100 principal amount of debentures for each 14 shares of common stock held of record on Nov. 17, 1955, David Sarnoff, chairman of the board of RCA, announced yesterday. The debentures are priced at 10232%. The right to subscribe will ex- pire at 3:30 p. m., E.S.T. on Dec. 5. The debentures are convertible into common stock at any time on or be- fore maturity at $50 per share. The offering is being underwritten by a nation-wide group of investment banking firms headed jointly by Leh- man Brothers and Lazard Freres & Co. Promotions Legion Reviews 12; Places 5 in Class B Five films are placed in Class B and seven in A in the latest listing of the National Legion of Decency. In Class B are "Frisky," "Guys and Dolls," "The Tender Trap," "The View fiom Pompey's Head" and "Wages of Fear." In Class A, Section 2, are "Hell's Horizon," "Return of Jack Slade" and "Wicked Wife." The remaining four, all in Class A, Section 1, are "Heidi and Peter," "Sincerely Yours," "Tar- antula" and "Texas Lady." Winters Joins Fox Edward E. Sullivan, 20th Century- Fox publicity director, this week an- nounced the appointment of Richard J. Winters as fan magazine publicity contact. Winters, who will assume his duties immediately, was associated with RKO Radio Pictures for 18 months as magazine contact and pub- licity writer before joining Fox. ( Continued from page 1 ) tising, publicity and exploitation for die company. "This reorganization and expan- sion of the advertising, publicity and exploitation de- p a r t m e n ts," Youngstein stat- ed, "is made necessary b y the tremendous increase in United Artists' promotion ac- tivities around the world and by the fact that our 1956 pro- gram is, in our opinion, the most important program of product that the company has ever presented. This product will be backed by the largest appropria- tions in United Artists history." The appointment of a new adver- tising manager will be made shortly. Alfred Tamarin Filmakers' Motion Denied in Hub Suit BOSTON, Nov. 17.-Federal Dis- trict Court Judge McCarthy has filed a memorandum denying Filmakers Releasing Organization's motion to quash service of process and to dis- miss the action brought against it by Federal Film Co. and Albert Swerd- love in the District of Massachusetts. The plaintiffs in this action seek to compel Filmakers to turn over for exclusive distribution in New Eng- land, under their franchise agreement, Filmakers' new release, "The Bold and the Brave" and three future re- leases. The case probably will be reached for trial on its merits next spring. SAG to Meet Sunday HOLLYWOOD, Nov. 17. - The Screen Actors Guild will hold its an- nual membership meeting on Sunday, with guild officers submitting reports on the year's activities. 3 From UA in Dec. "The Indian Fighter," "Heidi and Peter" and "Top Gun" will be re- leased by United Artists in December. NEW YORK THEATRES - RADIO CITY MUSIC HALL Rockefeller Center "THE TENDER TRAP" in CinemaScope and Color starring Frank SINATRA • Debbie REYNOLDS David WAYNE • Celeste HOLM AN M-G-M PICTURE J and SPECTACULAR STAGE PRESENTATION MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone Hollywood 7-2145; Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington. J. A. Otten, National Press Club, Washington, D. C; London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents in the principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sxth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-pTesident; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938. at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 1W. Motion Picture Daily TENT TALK Variety Club News ALBANY, N. Y.-At an induction dinner of Tent 9 in the Empire Room of the Sheraton-Ten Eyck Hotel, 75 men, including State Comptroller Arthur Levitt, State Tax Commission President George M. Bragalini and Deputy Secretary of State Samuel London, took the Variety oath. The State group are honoraries, the others regular or associate members. It is the largest number yet admitted to membership at one time in the local club's history. Chief Barker Harold Gabrilove asked the diners to stand for a moment in silence to the memory of the late Col. William McCraw, former executive director of Variety International. A BALTIMORE - Baltimore Variety Club, Tent No. 19, held its annual election of officers this week and the following were voted into office: Earl Lewis, chief barker; Isidor K. Mak- over and Joseph Walderman, first and second chief barkers, respective- ly; Nathan Klein, property master, and Oscar Kantor, dough guy. The newly elected crew consists of Cy Bloom, Milton Stark, Bernard Sea- man, Michael Rendelman, William Howard and Pete Prince. A SAN FRANCISCO - Tent No. 32 of Variety Clubs International's 1956 Canvasmen are: Nate Blumenfeld, Frank Harris, Leslie Jacobs, Stan Lefcourt, Charles Maestri, Jack Mar- pole, Marshall Naify, Henry Nasser, Howard Schultz and Ed Sonney. 'Night of Stars' Set For Monday Night More than 1,400 stars, technicians, dancers and singers will participate in the 22nd annual "Night of Stars," United Jewish Appeal benefit show, which takes place on Monday eve- ning at Madison Square Garden, it was announced by general chairman Sylvan Gotshal. Proceeds from the show will aid the United Jewish Ap- peal in the furtherance of its pro- gram of refugee relief and Israel re- settlement. Max Wolfe and Al Roth will produce and direct the big show. Studio Exploitation Head of WB Is Dead HOLLYWOOD, Nov. 17.-John G. McManus, 56, exploitation chief at Warner Brothers studio for the past five years, and a 30-year veteran of the film industry, died this morning at St. Joseph's Hospital, Burbank, following a. heart attack suffered 10 days ago. Funeral arrangements are pending. The widow and three daughters sur- vive. For 1956, Early *57 20th-Fox Has $80,000,000 Invested in Coming Films A minimum studio investment of $80,000,000 is represented in releases scheduled by 20th Century-Fox for 1956 and early 1957, it was stated here yesterday. The $80,000,000 figure is exclusive of monies spent for the rights to 28 novels and seven plays, the prop- erties slated for the 1956 and early 1957 period, it was added. Meanwhile, it was stated that pro- duction already has been completed on the first 1956 CinemaScope re- lease, "The Lieutenent Wore Skirts," while "The Man in the Gray Flannel Suit" is in production. Also nearing completion is "Car- ousel," the company's first production to utilize the new 55mm. Cinema- Scope shooting process. Filming on the second 55mm. CinemaScope pro- duction, "The King and I," will begin shortly. Others in production include "The Threshold of Space" and "Bottom of the Bottle." Renown Pictures to Offer Five in 1956 Five pictures in color, three of which will be filmed in CinemaScope, were announced yesterday by pro- ducer George Minter for his 1956 program for Renown Pictures. Starting production in January will be "It's a Great Life", the first British CinemaScope musical. Second on Minter's schedule is the CinemaScope production of "Tread Softly, Strang- er", the Richard Russell stage play. Said to be most ambitious produc- tion on the Minter program is "A Tale of Two Cities", which will be filmed in CinemaScope in Paris and London. Next on the line-up is "Off the Record," in wide screen and color, a film version of the play by Ian Hay and Stephen King-Hall, which ran for two years at London's Piccadilly Theatre. Completing the schedule is "Mr. Winkle Wakes Up". Norman Oakley, 61 Norman F. Oakley, 61, special ad- viser on motion picture sales in the Du Pont Co.'s New York district, died after an illness of several months. He was in the 40th year of his career with the Du Pont company. He was a member of the Society of Motion Picture and Television Engineers, American Society of Cinematograph- ers, Lambs Club of New York, Mo- tion Picture Pioneers, and an hon- orary member of Cameramen's Local 644, IATSE. 4-Feature Programs In Houston Drive-In Special to THE DAILY HOUSTON, Nov. 17.-The Shepherd Drive-in periodically is offering "one- night-only" programs consisting of four features. The latest was an all- western lineup consisting of "Along Came Jones," "Stagecoach," "Blood on the Moon" and "The Stranger Wore a Gun." Leonidoff to Stage Skouras Testimonial Leon Leonidoff, vice-president and senior producer at New York's Radio City Music Hall, will stage a program of entertainment at the March of Dimes testimonial dinner to Spyros P. Skouras, president of 20th Century- Fox, who is being honored for his service through the years to humani- tarian causes. The event, to be attended by 1,500 federal and state government officials, entertainment celebrities and leading citizens from many walks of life, will be held on Dec. 5, in the Waldorf Astoria Hotel in New York. Toastmaster at the Skouras testi- monial dinner will be Jack Benny, who will fly East from Hollywood es- pecially for the occasion. Tickets to the dinner are priced at $100 per plate and $150,000 is expected to be raised for the 1956 March of Dimes campaign. 'IT Talent Workshop Now in New Building HOLLYWOOD, Nov. 17.-Univer- sal-Intemational's Talent Workshop is now in its new building on the U-I lot in Universal City. Occupying a plot 40 by 120 feet, the structure has tiled floors throughout, dressing rooms and shower facilities for the students. The institution has a yearly average of 30 pupils, with a teach- ing staff of six under the direction of Jess Kimmel. 'Dolls' Sets Mark WASHINGTON, Nov. 17. -"Guys and Dolls," the Samuel Goldwyn production being released by M-G-M, reportedly broke the house record for Keith's on opening day here yester- day tallying $5,800. Schwalberg Firm to Distribute 'Okasan' Artists-Producers Associates, Inc. has concluded an arrangement with Concordia Pictures to supervise the promotion and distribution of the Japanese feature "Okasan" it was an- nounced by A. W. Schwalberg, president. Details of the deal were worked out with Andre Richard, president of Concordia Pictures, and Bernard Schwartz. $1,600,000 Is Now in AFTRA's Pension Fund for Players Television Some 245 organiza- TodaU tions which employ performers in "live" television have contributed in excess of $1,600,000 since November, 1954, in establishing the first national welfare and pension plan for the over 15,000 membership of the American Federation of Television and Radio Artists, it was announced here yes- terday by the board of trustees for the AFTRA Fund. The plan, completely employer- financed at the rate of five per cent of the gross pay of the performers, covers AFTRA members from coast- to-coast, and includes performers who earn $1,000 or more in "live" TV in the course of the year. Payments Start Jan. 1 Payment of welfare benefits will commence on Jan. 1. Pension benefit payments will start on Jan. 1, 1958. Eligibility for both the pension and . welfare benefits is based on employ- ment in the "live" TV industry; per- formers in filmed TV are covered by another union. The AFTRA welfare and pension provides for retirement benefits, life insurance, complete hospitalization for the performer and his family and a major medical expense reimburse- ment for the performer and his family. Each eligible performer will have $3,000 of life insurance, $3,000 accidental death and dismemberment insurance, Blue Cross hospitalization for individual and his family, full maternity benefits, and medical ex- pense insurance up to $5,000 for the performer and each of his eligible de- pendents. The medical insurance will pay 75 per cent of all medical ex- penses, in excess of $200 a year, up to a maximum payment of $5,000. Annuities Provided Under the pension plan, AFTRA members are also eligible for annuity payments as early as age 55 and will permit optional benefits to continue lifetime payments to widows, wid- owers, or children of retired per formers. The entire program will be fi- nanced by contributions from the American Broadcasting Co., Colum- bia Broadcasting System, DuMont Broadcasting, National Broadcasting Co., television producers and others who employ performers in accordance with collective bargaining agreements entered into last November between the industry and AFTRA. The em- ployer contributions are equal to five per cent of the gross pay of the performers, with three per cent of the contribution being set aside for the pension fund and the remainder going toward the welfare fund. $1,600,000 Contributed in Year The $1,600,000 conUibuted during the past 12 months is based on an estimated $32,000,000 gross pay to performers in "live" TV. The pension and welfare fund is governed by the board of trustees. ALSO STARRING PHOTOGRAPHED IN The Sweep Of "RED RIVER". WITH EDUARD ALAN ' CHANEY- FRANZ- HALE Screenplay by Directed by TECHNICOLOR FRANK DAVIS -BEN BUI ANDRE OE !01H Produced by WILLIAM SCHORR Drama Of "HIGH NOON"... The Violence Of "SHANE" . . KIRK D as The Lose obvious Llready won her trem 6 Motion Picture Daily Friday, November 18, 19! AA Backlog Awards Voting Heavy Dr. Goldsmith (Continued from page 1) Friendly Persuasion," described as the company's most ambition pro- duction. The other three in production are producer Vincent M. Fennelly's Lindbrook production of "Crime In The Streets," producer Walter Wan- ger's "Mother-Sir!" and "Screaming Eagles," produced by Samuel Bischoff and David Diamond. Three in CinemaScope Of the 14 completed films await- ing release, three are in CinemaScope. They are "The First Texan," "Gun- point," and "World Without End." Two in the backlog are in Super- scope. They are "Invasion of the Body Snatchers" and "The Come On." In addition to the CinemaScope productions, three others are in color. They are "Paris Follies of 1956," "The Four Seasons" and "No Place to Hide." Others in the backlog are "Shack Out On 101," "Thunderstorm," "The Atomic Man," "The Indestructible Man," "Dig That Uranium" and "Sudden Danger." 'Villa9 Here Thurs. Edmund Grainger's "The Treasure of Pancho Villa" will be the Thanks- giving attraction at the RKO Palace Theatre here starting on Thursday. ( Continued crowds of early film goers were said to be larger than usual, apparently stimulated by an Audience Awards contest in the "Journal-American." Local theatre men reported that many patrons took their ballots home with them to study and mark at their con- venience. In Boston, Chicago, Den- ver, Detroit and San Francisco, house managers reported to Council of Mo- tion Picture Organizations that voting was orderly and patrons marked their ballots quickly. Considerable stimulus is being given to the election by contests be- ing run in many cities with prizes including automoblies, cash, houses, cruises, season passes, etc. So great was the demand for bal- lots that several theatre managers in some cities had to improvise addi- tional voting facilities and reset their voting arrangements. Many theatres have arranged to publish nightly the results of each day's balloting. Heavy Weekend Publicity Set for Audience Awards Newsreels, newspapers, television and radio will step up their coopera- tion with and participation in Com- po's Audience Awards Poll this weekend, with all indications point- ing to a healthy boost to public in- terest in the event as a result. The weekend plugs were given an early start on the Lux video program from page 1 ) last night. Tonight, Piper Laurie will plug the Poll during an appearance on Truth or Consequences. There will be plugs on the Queen for a Day and Amos 'n' Andy shows, and on Colgate Comedy Hour Sunday. Jack Palance, a nominee in the Poll, will plug it on the Ed Sullivan show Sunday. Audie Murphy makes a pitch for the Poll in the current Universal Newsreel, while Hollywood starlets do the honors in the Warner-Pathe News. Both A. P. and I.N.S. will service features on the Poll to their member newspapers today and tomorrow. Columbia Boosting Talent In Newspaper Advertisement Columbia Pictures is running a three-column advertisement in 139 newspapers in 63 cities boosting Kim Novak and Jack Lemmon for the "new personality" crowns in the Audience Awards Poll which opened yesterday. The Columbia campaign com- menced yesterday with a heavy bar- rage of photos and releases being fired at newspapers in the film com- pany's electioneering attempt to se- cure public support for the two young stars. A certain indefinable quality sets people, pursuits, products apart. In the automotive world, Cadillac is in this exclusive "quality" category. In the field of stage, screen and sports, a select few have that certain "something" that sets them aside from their fellow performers. Thus it is with ALTEC service. Over and above its superb technical skill, its special nstruments, tools and devices, its extensive research and development laboratories, ALTEC service offers that extra "something" which adds a "plus" value to every ALTEC service contract. Hollywood Awards Voting Gets Off to a Brisk Start HOLLYWOOD, Nov. 17. - Audi- ence Awards voting started at a brisk pace today and was mounting steadily at mid-evening, with indica- tions that the weekend balloting would go into a high pitch. Keen interest had been built up by 75- inch ads in all papers, paid for jointly by Los Angeles exhibitors, with the papers running a sample- ballot and with television plugs ac- companying. Prizes offered aggregate $21,000, including a four-bedroom home and two 1956 automobiles. Lider Hopes (Continued from page 1) TOA was launching a study of rides and regulations which govern the in- dustry in European countries as a possible procedure for the U.' S., Lider said: "During his trip to Europe, Myron Blank, TOA president, came to the realization that government regula- tion is working out successfully in many foreign countries. We hope that this educational viewpoint of the president of TOA will seep through to the ranks of the entire member- ship. Only this past summer, our own Allied director, Julius Gordon, re- ported from Europe that the industry is prospering in those countries where similar beneficial regulation is in exis- tence." SPECIALISTS IN MOTION PICTURE SOUND 161 Sixth Ave., New York 13, N.Y. RKO Title Change "Postmark for Danger" has been selected as the final title for the Todon Productions, RKO release for- merly called "Alison." ( Continued from page 1 ) to all corners of this country in ordei to get a cross-section of ideas foi commercials, shows, etc." Dr. Goldsmith said that the Amer- ican public will find that films for television would have greater enter- tainment value if the TV film produc- ers "would get out into the field and away from the big East, Midwest and Western production centers" to broaden their scope because a local- ization in production narrows the values in entertainment ideas," and after a while, "ideas begin to re- semble one another." Mel Gold, honorary president of NTFC, who introduced Dr. Gold- smith to the luncheon gathering, dis- closed that the standard exhibition contract developed after nine months of study is used in 85 per cent of all transactions between TV film pro- ducers and TV outlets. He said that NTFC, by having all facets of the in- dustry under one roof, hopes to effect a standardization in films for TV operations. All Phases Covered The forum, an all-day affair, was devoted to every phase in the pro- duction, distribution and presenta- tion of TV films. The morning ses- sion was devoted to program film production and distribution while in the afternoon, the advertising agency function, commercial film production and special and technical services for filmed TV were discussed. Dwight Martin, vice-president in charge of film distribution for General Teleradio, said in his talk, 451 com- mercial TV stations are in operation in the U. S. today. They are located in 290 markets, and serve some 32,000,000 TV homes. He said that the average station uses film about 29/4 hours weekly. This means, Martin said, that altogether in a year, the sum total of TV stations on the air will use 685,73632 hours of film. Speaker List Impressive Harry Bressler of McCann-Erick- son, Inc., discussed commercials in his NTFC talk along with Don McColIum of Schwerin Research Corp. Other speakers throughout the day included Ralph Cohn, Screen Gems; Henry Salomon, NBC; Arche Mayers, Standard TV; John Mitchell, Screen Gems; Millford Fenster, WOR; Dave Savage, Guild Films; Albert D. Hecht; John Freese, Young & Rubicam; Alex Griffin, Frank Brandt of Ogilvy, Benson & Mathers; Marshall Rothen, Kenyon & Eckhardt; Walter Lowendahl, president of Film Producers Association; Howard Mag- wood, Orestes Calpini, Paul Kauf- man, Sam Levy, Stan Parian of NBC, and Jack Bacham, Dumont. Available PUBLICIST Can handle 1 or 2 more clients or a permanent assignment. / Get Results — There is No Substitute for Experience. Box B, Motion Picture Daily 6305 Yucca St., Hollywood 28, Calif. ill) noidt Amg enta- •'iiijt Man) st an MOTION PICTURE DAILY 1 VOL. 78. NO. 97 NEW YORK, U.S.A., MONDAY, NOVEMBER 21, 1955 TEN CENTS local s DAI " audi)' so re -4 Fie/a? Reports Awards' Poll Has 6 Terrific' U.S. Response Weather Hinders Voting But Not Public Interest Response by the motion picture entertainment seekers of the United , States to the Council of Motion Pic- ture Organizations' Audience Awards .elections, which is entering its mid- .way mark, has been termed by thea- tre managers across the nation as "terrific" in most exchange areas, de- spite early Winter storms and cold weather which hit many parts of the country. The Audience Awards elections, which began last Thursday and will conclude next Sunday midnight, is being supported by 8,000 theatres which will tally some 35,000,000 votes in selecting the winners of the five voting classifications— best actor, (Continued on page 11) Int'l Bow for 'Conqueror' From THE DAILY Bureau HOLLYWOOD, Nov. 20. -The television and radio facilities of General Teleradio's Mutual Broad- casting System will be utilized ex- tensively to promote "The Con- queror," slated to be premiered in the major capitals of the world in ( Continued on page 2 ) Consider Pulitzer Prize for Films, TV Consideration of means of having motion pictures and television in- cluded in the annual Pulitzer Prizes is scheduled for a meeting of the ad- visory committee for the Communi- cations Arts of Columbia University, to be held early in December. The committee itself has no power to act in the matter but could make a recommendation to the University. It will be the first time that formal consideration of the subject has been given by an official group. MPAA Issues Warning On Censorship Dangers Start in January Fox's 55mm. To Be Shown In 150 Cities A program for the domestic and international unveiling of the new 55mm. CinemaScope process, bow- ing early next year with the produc- tion of Rodgers & Hammerstein's "Carousel," is being set by 20th Cen- tury-Fox, expanding the campaign of two years ago which introduced the anamorphic medium and "The Robe." The process, praised by exhibitor [Continued on page 6) 20th Deal TSew Plan of MPRC To Cut Booth Errors From THE DAILY Bureau HOLLYWOOD, Nov. 20.-A new- system to eliminate projection booth errors resulting from lack of informa- tion of the various film processes orig- inating in the Hollywood studios has been developed by the Motion Pic- (Continued on page 2) Tells Senate Subcommittee That All Media Threatened by Supreme Court Failure to Act on Prior Censoring By J. A. OTTEN WASHINGTON, Nov. 20.-The Motion Picture Association warned Congress that the Supreme Court's refusal to outlaw all motion picture censorship "raises a grave threat to the assumed freedom of other media, such as news- papers, magazines, press associations, radio and television." In a statement submitted to a Senate Judiciary Subcommittee study- ing threats to Constitutional rights, the association let loose a long and angry blast at state and local film censorship and at the Supreme Court's reluctance to go all the way toward ruling out all prior censor- ship of films. The statement was prepared under the supervision of Philip J. O'Brien, Jr., of New York, MPAA special counsel and a recognized constitu- tional authority in this field. The statement did not specifically request any action by Congress, though it im- plied that Congress should do some- thing soon if the Supreme Court doesn't. Noting that the First and Four- teenth Amendments to the Constitu- tion says that Congress and the states shall make no law abridging freedom of speech or of the press, the MPAA statement warned that "this clear-cut (Continued on page 11) Nearly 90% of African Circuit Stock Bought By MURRAY HOROWITZ More than 83 percent of the out- standing stock in Schlesinger's African Theatres has been deposited with 20th Century-Fox, which had made a deal for the purchase of the South African circuit subject to the acquisi- tion by the company of 100 per cent of the outstanding stock, it was learned here. With 20th-Fox's stock acquisitions (Continued on page 6) Television Today Ask Rehearing ■ — ■ ■ ■ — ' 0f til :-ne Mrs. LaMona Gibson, for many Vears secretary at the Howell Thea- tre, Palatka, Fla., has resigned to oin her husband who is in the Air Force in Texas. i Tommy Thompson, president of Theatre Owners of Georgia, has been ippointed state chairman of the 1955 'Safe Driving Day" on Dec. 1 by Gov. Marvin Griffin. n 1 Donald C. Kerr was elected presi- dent and general manager of Cana- dian Kodak Co., Ltd., at a meeting of the directorate held in Rochester, N. Y. James W. Spence was elected chairman of the board of the EKC subsidiary. Shift to Filmed TV Seen Big Aid to SAG HOLLYWOOD, Nov. 20. - The greatest increase in Screen Actors Guild membership as a result of the increased production of television films was reported at the annual meeting in the Academy Theatre to- day by guild treasurer George Chandler. Paid membership rose from 8,370 to 9,832 within one year as of Oct. 31, 1955. Chandler at- tributed the increase to the constant swing from live television to films. Guild president Walter Pidgeon, in a review-of-activities message, spoke of the guild's continuing cam- paign to have Congress adopt an income tax averaging measure. John Dales, national executive sec- retary, said that despite the adoption of the five-day week by the motion picture studios, the guild will demand substantial increases in all salary minimums in negotiations scheduled to start early in January. 1915 to 1925 Decade Stars of Yesteryear Receive 'George' Medals at Eastman House 'Festival Special to THE DAILY ROCHESTER, N. Y., Nov. 20.-Ten motion picture stars who ruled the screen heavens in the period from 1915 to 1925 were awarded the "George" medals of honor here yesterday at the George Eastman House "Festival of Film Artists." The presenta- tions by Jesse L. Lasky, chair- m a n, were made to Mary Pickford, Lil- lian Gish, Gloria Swanson, Mae Marsh, Norma Tal- madge, Charles Chaplin, Har- o 1 d Lloyd, Richard B a r- thelmess, Ron- ald Colman and Buster Keaton. Award winners were voted by more than 300 of their own colleagues and candidates of the silent film period and the festival was the first to give retrospective awards on the basis of Mary Pickford 30 to 40 years perspective on artistic work of enduring time. The festival has been in preparation for two-and- a-half years as a part of the mission of the George Eastman House whose function is to collect, preserve and study for the future the historic im- portant films and the producers who made them. Other players who received a large number of votes were George Ban- croft, Monte Blue, Francis X. Bush- man, Donald Crisp, Charles Farrell, Jean Hersholt, Edward Everett Hor- ton, Victor McLaglen, Erich von Stroheim, Ramon Novarro, Ethel Barrymore, Clara Bow, Billie Burke, Betty Compson, Bebe Daniels, Janet Gaynor, Dorothy Gish, Colleen Moore, Pola Negri, Norma Shearer, Blanche Sweet and Clara Kimball Young. Officers Elected by Foreign Film Critics The Film Critics' Circle of the Foreign Language Press of New York- elected its 14th consecutive admini- stration at its 14th annual meeting. The Circle consists of 21 film editors for newspapers printed in 13 languages. The editors also set up a board of directors, in addition to the officers, to plan for an augmented program of activity next year. Reelected president for 1956 was Dr. Nathan Swerdlin, film editor of the Jewish "Day-Journal"; Demetrios Karabatos, of the Greek "National Herald," vice president; Dr. Tiber Weber, of the Hungarian "Nespzava," treasurer; Stephanie Sasna, of the Lithuanian "Laisve," secretary, and Sigmund Gottlober, founder of the Film Critics' Circle, was reelected executive secretary. The newly formed board of direc- tors consists of Wladislaw Borzecki, editor of the Polish "Nowy Swiat," and Andrew Valuchek, editor of the Czech "Dennik," both ex-presidents, and Dr. Zoltan Deak, editor of "Az Ember," Hungarian weekly. New Houston Assn. Now 'In Business' HOUSTON, Nov. 20.-The newly formed Houston Independent Thea- tre Association has adopted a con- stitution and by-laws and is now "in business." Officers will be elected at a meeting set for Dec. 2 and will be selected from a nominating com- mittee consisting of Victor Barraco of the Bellaire Theatre, chairman; Mrs. Eula McKinney, Old Spanish Trail Theatre, and Harold (Cotton) Grif- fith, Tidwell Drive-in. The constitution requires that ac- tive members reside, or operate thea- tres, in the Houston area. Associate members may live outside the area but within the Houston exchange ter- ritory. Dues have been set at $5 an- nually. The constitution and by-laws were prepared by Richard Wygant, Fred Cannata, T. J. Cheney and Lowell Bulpitt. Stars and Press at Preview of 'Dove* Stars of the entertainment world joined with representatives of the general and motion picture trade press at a special preview showing of 20th Century-Fox's "Good Morn- ing, Miss Dove" in CinemaScope, Friday at New York's Roxy Theatre. The filmization of Francis Gray Patton's best-selling novel, starring Jennifer Jones and co-starring Robert Stack, will begin its engagement at the theatre on Wednesday. IATSE Charter to Houston's B-63 HOUSTON, Nov. 20.-IATSE local No. B-63 was granted its charter at a buffet-meeting in the Operators' Club where representatives Eddie Miller and Frank Coogler, of Local No. 279, were hosts. Officers of the new group, com- posed of employees of Columbia Pic- tures Corp. and 20th Century-Fox exchanges, are: President, Marvin Wycoff of 20th-Fox; Geraldine Tay- lor of Columbia, vice-president; Lucy Brown of 20th-Fox, business agent; Martha Koniezany of 20th-Fox, finan- cial secretary; Maurine McKay of 20th-Fox, recording secretary; Wilbur Vinyard of Columbia, sergeant at arms. Blank to Speak Mo.-Ill. T O. Annual Meet OpeningToday By BARBARA CALLAHAN ST. LOUIS, Nov. 20.-Paul Krue- ger of the Wehrenberg Circuit, St. Louis, will be keynote speaker for the Missouri-Illinois Theatre Opera- tors convention opening at the Chase Hotel here tomorrow, according to MITO president Lester Kropp. In his keynote address, Krueger will assign the topics for the work- shop sessions which will be devoted to trying to solve problems of the industry in the St. Louis territory under the "Do It Yourself" theme of the meeting. Registration will start about 9 A.M. and at the same time the annual trade show will open. Exhibitors from the entire area, which includes Mis- souri, Illinois, Iowa, Arkansas, Indi- ana and Kentucky are expected to attend. Three Business Sessions Slated Chairmen of the three business ses- sions to be held Monday and Tuesday will be John Meinardi and Louis Ansell of St. Louis, and L. J. Wil- liams of Union, Mo. Moderators Mon- day afternoon will be Frank Plumlee of Farmington, Mo.; Eddie Clark ol Metropolis, 111.; Kenneth Hirth of Pacific, Mo.; and MITO past presi- dents Tom Bloomer and Tom Ed- wards of St. Louis. Moderators Tues- day will be Bloomer and Edwards, and William E. Waring, Jr. of Cobden, 111.; Edward Arthur of St. Louis; Pete Medley of Sikeston, Mo.; and Clyde Metcalf of Edwardsville, 111. Thomas James of St. Louis will be chairman of the resolutions commit- tee meeting on Tuesday morning. Election of officers also will be held Tuesday. Blank and Levy to Speak Guest speakers will be Myron Blank of Des Moines, TOA president; Herman Levy of New Haven, Conn., TOA general counsel; and George Gaughan of Memphis, Tenn., field representative. The meeting will close with a ban- quet Tuesday evening when Miss Film Row of St. Louis of 1955 will be crowned. Details of the contest and coronation are being worked out by Mrs. Clarence D. Hill with Charles Goldman chairman. Assisting in the contest are Rose Hearle of Columbia Pictures, Miss Film Row of 1954, and Ruth Shrunas, nominated as Miss Paramount Pictures. Hurok Acquires Ballet S. Hurok will present "The Ballet of Romeo and Juliet," first feature film of a complete ballet, in the United States this winter, in asso- ciation with Tohan Pictures Co., new film importation firm. UY PARAMOUNT ° T*fME! FOR EVERY DATE AND GET GREAT BOXOFFICE ENTERTAINMENT Motion Picture Daily Monday, November 21, 19 90% of Stock (Continued from page 1) nearing 90 per cent of the outstand- ing stock, optimism for completion of the deal was expressed here by 20th- Fox officials at the weekend. Today is the current expiration date of the 20th-Fox offer to purchase the stock of African Theatres at $14 per share, but the possibility of extending the date was acknowledged here by a 20th-Fox official. Contrary to previous reports, the 20th-Fox official stated, the arrange- ment with Schlesinger called for the acquisition by 20th-Fox of 100 per cent of African Theatres' outstand- ing stock. He contended that the sought-after 90 per cent stock acqui- sition figure previously reported stemmed from the realization that certain legal rights accrue with 90 per cent ownership which makes 100 per cent ownership possible. With 90 per cent ownership, it was ex- plained as an example, 20th-Fox would have recourse to the courts if a few stockholders remain hold-outs. The rate of stockholders acceptance of the 20th-Fox offer was described here as very good. It also was point- ed out that the "London Financial Times" had recommended acceptance. REVIEW: Fox 55mm. Target Zero Warner Brothers 'Timetable' to JJA United Artists has acquired for distribution "Timetable", the first film made under the Mark Stevens Pro- ductions banner. The Korean war is the locale and theme of this production and it has enough excitement to entertain the action fans. Richard Conte is the only name of marquee value in the film. Obviously the formula for a war film requires that the actors go into battle as often as possible, and scriptwriter Sam Rolfe has not been derelict in his duty. Appropriately he saves his bloodiest and most ambitious clash for the climax and works up to it with a series of minor skirmishes along the way. The main plot outline is gratifyingly simple and uncomplicated as it introduces a small American patrol (led by Conte) which has become separated from its main company and then recounts the small group's desperate efforts to rejoin the larger force on a strategic ridge. When the patrol finally arrives, it discovers that the rest of the company has been wiped out by the Reds. In the climax the patrol— with some assistance from the Air Force and Navy— manages to hold the ridge once more against a vigorous onslaught of the enemy. In its action scenes "Target Zero" is realistic and modestly satisfying, but when it turns to humor and romance, it is much less successful. The jokes, most of which are delivered by a private who works at being a "comic," are even cornier than usual, and the romance— particularly the arbitrary manner in which it is introduced— stretches credulity past the breaking point. Early in the film the patrol runs into a female biochemist, no less, working with the U. N. forces, who has wrecked her automobile. Conte engages in rivalry for her hand with one of three English soldiers who have also joined the group, and several times the two rivals almost come to blows. Peggie Castle plays the recipient of their attentions. Running time, 92 minutes. General classification. For November release. (Continued from page 1) delegates to the Allied States As convention in Chicago and leadit theatremen and the press, followh special showings of a test reel in Ne York and Los Angeles, will be dei onstrated to all segments of the m tion picture industry, newspap editors, film writers and critics ar other leading figures of the commun cations and entertainment fields the next few months. An enthusiastic response to 55 mi CinemaScope also was reported several special showings of the te reel for production executives ar technicians of the major Hollywoo studios last week. Programs wei held at 20th Century-Fox's stud projection room. Plans currently are being mappc to hold demonstrations of 55 mn CinemaScope in 100 to 150 cities the United States and Canada starl ing in mid-January. World-wide demonstrations wi follow a short time later in princip cities of Europe, Central and Sout America and the Near and Far Eas 'Brave9 to Cannes HOLLYWOOD, Nov. 20. - Kinj Brothers has received an invitatio from the screening committee of th Cannes Film Festival to submit it CinemaScope-Technicolor production "The Brave One." The festival wili run from April 10-22. ARTISTS AND MODELS seventeen paints it in word bright and glowing . . . sends 2V2 mil- lion teen-age girls going . . .along with their friends, to see Paramount' newest. .. most musical laugh hi with Martin and Lew/s-Decembe SEVENTEEN's Picture-of-the-Month. ARTISTS AND MODELS A Hal Wallis Production starring Dean Martin and Jerry Lewis co-starring Shirley Madeline, Dorothy Malone and Eddie Mayehoff with Eva Gabor, Anita Ekberg, George "Foghorn" Winslow VistaVision Color by Technicolor A Paramount Picture C3> Television Today A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting the News ABC Spectaculars ► ABC-TV, which has not yet jumped into the 90-minute spec- tacular competition, plans to do so next Fall, and with both feet. Announced jointly last week by njiuRobert Kintner, president of ABC, and John Gibbs, who negotiated the deal for Meridian Productions, is a plan for production of from £6 to 52 90-minute filmed dramas, gujJx) be presented by the network on S0ia weekly basis beginning next [ ^September. Tentatively titled ''Command Performance," the series serves to implement recent remarks by Mr. Kintner to the effect that the future of TV lies ,in way of longer (1% to 2 hour) /•^["special" programs. Top stars will be used, as well as world-wide locations, not excluding the bud- fding production facilities in Ber- muda in which Mr. Gibbs has par- ticular interest. Also in view is the possible theatrical release of some of the films after telecasting. Incidentally, ABC has its depart- ment of word-turners. They are calling the shows dramaculars, which is almost the end. Mr. Kint- ner last week also announced ac- quisition of nine program proper- ties for the 1956-57 season. Daytime Programming ► It was bound to be found, and it has, a way by which very profit- able re-runs might not have to compete with the same distribu- FILM PROGRESS The NBC Film Division an- nounces with some pride that with the recent sale of three programs in New York it now has 12 syndicated TV film programs on the air in the New York market. Jake Keever, national sales man- ager, reported that the new sales included a renewal of the hour-long "Hopalong Cas- sidy" series on WABC-TV, and the new sales of "Inner Sanctum" and "Captured" to WPIX. For historical pur- poses it should be noted that when the present schedule is completed, the hour-long Hoppys will have had their 18th run in New York City. For more on films, see page 9. tor's first run, nighttime product. Official Films, handling "My Little Margie," experimented success- fully with the afternoon program- ming of the "Margie" package in Philadelphia and it was hugely successful. Now WCBS-TV has purchased 126 episodes for use as a Monday through Friday daytime strip program. While "Margie" would seem to be particularly suited to this sort of spot, there also are plenty of other compar- able shows which might be ex- pected to fit eventually into the afternoon scheme of things. Up and Up ► Consolidated net profits of Co- lumbia Broadcasting System, Inc. were $8,718,713 for the first nine months of 1955. Figure for the comparable period of 1954 was $7,299,130. Sales this year were $302,589,748 compared with $263,- 746,543 for the nine of last year. First in Color ► Color conscious NBC is plan- ning to be the first news medium — and that includes the motion pic- ture newsreels — to use color reg- ularly. Frank C. McCall, producer of the NBC-TV News Caravan, in Denver last week reported en- thusiastically on tests made with new fast color film, "sufficiently sensitive for general news cover- age even indoors and at night." Arthur Holch, news editor of the Caravan showed scenes shot under varying "existing light" condi- tions. Last May Caravan showed color coverage of the atomic tests less than 12 hours after the blast. TV has the jump on the theatrical newsreels in that only one print is needed for a telecast. The news- reels have been hampered by the problem of getting out multiple prints. A Pox on Both ► Things are tough all over, in front of and behind the TV screen, that is. Betty Hutton, whose first, live performance of the season on NBC's Chevy Show was pretty thoroughly lambasted by the newspaper critics, let the latter have both barrels in a shot- gun-blast at the quality of news- paper criticism. This, of course, brought forth a wide-range of re- buttal, not the least astute of which came from John Crosby of the New York Herald-Tribune. But Mr. Crosby, in weeping mock tears for the sad plight of Miss Hutton who got $35,000 for her first spectacular, somehow spoiled his point when he remarked, "I just got back from the opening of the Vienna State Opera where the top price for the biggest stars is $160." Now what was he doing at the opening of the Vienna State Opera? There may be a perfectly simple answer — some press agent slipped him a pass for two — but at first look it would seem he was traveling in atmosphere almost as rarified as Miss Hutton. Vienna State Opera, indeed! Get back to your set, boy, and stop this extra- curricular nonsense. Happy Bride and Groom ► "The wooing and finally the marriage of Hollywood producers and TV networks will probably prove very profitable for both," says Harris Upham & Co., invest- ment brokers, in a survey of the entertainment industry. They find it doing very well all over, thank you, because "the public has de- manded and supported higher quality entertainment than it had been receiving for some time in the past." On to Windsor Windsor, Ontario, may be the scene of the next move by Famous Players Canadian Corp. into TV. — The Board of Governors of the Canadian Broadcasting Corp., to meet in Ottawa Dec. 1, will hear representations from Paramount Windsor Theatres Ltd., a Famous Players subsidiary, to approve transfer of control of Western Ontario Broadcasting Co., Ltd. The Broadcasting Company owns a radio station CKLW and CKLW- TV. Already Famous Players is a partner in two TV stations — CKCO-TV in Kitchener, Ont., and CFCM-TV in Quebec City. In Our View A MOST significant and decidedly interesting con- clusion may be drawn with complete validity from a small handful of statistics emerging from the recent beginning, in Great Britain, of commercial television. The situation became immediately of unusual interest, since commercial television there was in sharp contrast to Britain's time-honored Government monop- oly which offered "entertainment" over the air (radio and TV) pure and unsullied by crass commercial considerations. The Independent Television Authority took to the air in competition with the established British Broadcast- ing Company, and very soon thereafter came audience research bureau figures on the percentage of the poten- tial listening or viewing audience each was able to com- mand. The figures for four representative days, inclu- sive of simultaneous telecasting by both units, were overwhelming: 67% vs. 33%; 60% vs. 40%; 65% vs. 35%; 64% vs. 36%. In each case, the higher figure was the percentage of the audience captured by the I.T.A. The moral is obvious, and enlightening for the entire television industry in the United States. The much greater percentage of audience hewed to the I.T.A. line because of higher entertainment quality, without doubt, since the novelty element would not account for such a consistently sharp difference. The commercial aspects of the situation made possible the offering of that finer quality — which is expensive, everywhere and always. We take the commercial too much for granted here. We would be well advised to educate our public to an under- standing of the vital place the commercial holds in the television scheme of things. It might help, in a couple of directons. — C.S.A. 7 Television Today Monday, November 21, 1955 Motion Picture Daili Passing in Review NBC-TV's WIDE WIDE WORLD, one week ago yesterday (Sunday, No- vember 13), completed the first scheduled, trans-oceanic international telecast from Havana, Cuba, to the continental United States. Although the picture was a little fuzzy, it was another marvel in this era of elec- tronic fantasy. And there is the rub. For most of the viewers (a jaded crew when it comes to being impressed by things technical) the feat itself was secondary to that which was telecast and that, in all honesty, was fairly drab — who was dancing in front of the cathedral and why? Wondrous as they are, the techniques must always be secondary to the contents, the challenge to be met by all upcoming Wide Wide Worlds. While Dave Garroway was crossing oceans and fingers, the same after- noon CBS-TV's Omnibus, ever in tireless pursuit of the meaning of life, was demonstrating what leaden material can do to a good comedian: Art Carney in a spirited but unfunny monologue about a football coach. The following night (November 14) Robert Montgomery came up with a haunt- ing, pleasantly enigmatic script, "Cry Silence," on NBC-TV. Oddly enough, rumor has it that some of the top people in and around this show regarded "Cry Silence," as well as their recent "In a Foreign City," both among the top scripts of the season so far, with mixed satisfaction. It seems that the Montgomery ratings had hardly ever been higher than last sum- mer when the scripts were in what's euphemistically called a more popu- lar vein — and the critics couldn't have cared less. Which brings up the old argument about when should TV upgrade its viewers and when should it give them only what they want, in the most limited sense. Some of the medium's most imaginative and refreshing art and camera work continue to be displayed each Saturday night by NBC-TV's Hit Parade, with "Autumn Leaves" a special poser. Another parade, ABC-TV's MGM Parade, is steadily improving, although the Wednesday night show still could devote more time to fewer individual sequences. Elsewhere: PRODUCERS SHOWCASE, "Date- line II." NBC-TV, iy2 Hours, 8 P.M., EST, Monday, November 14, 1955. Live, color, from New York and Hollywood. For Ford Motor Company and RCA. The Overseas Press Club became the focal point for this particular show in the Producers Showcase series of noteworthy offerings. However, with some exceptions, this cannot be rated among the most noteworthy of the series, and the fault lay not with the per- formers but necessarily with the script, if such it may be called. The program, in effect, was a trib- ute to the foreign correspondent, and it tried very hard to be just that. But because so many were trying to do so much, it became something of a hodge-podge. Wil- liam Holden, as master of cere- monies, was sure and in command, as expected. Greer Garson was beautiful and effective, and a dra- matic bit purporting to be Mar- guerite Higgins in Korea was well turned, if a trifle weighty with "drama." Milton Berle worked hard, Janet Blair and Peggy Lee sang, John Wayne extolled, rather heavily, the Marine correspon- dents, and the television cameras slid back and forth between New York and Hollywood, and some- times did both at once, which is a neat technical trick but was not especially exciting in this instance. Perhaps a well-turned, unified, semi-dramatic script, properly han- dled, would have turned the trick more effectively. A good try, but too much broken-field running. WHY, IT'S THE LONE RANGER ! Heavy with atten- tion hung the morning, in the Palm Terrace Room of the Hotel Roosevelt, New York, as better brains discussed selling this hero as he never has been sold before (as Warners opens the picture during February). Half a day remained. Then . . . lights off, a sibilant silence, a hundred and more men and women of broadcasting, advertising, merchandising — and of course one film company — breathing expectantly. The tattoo of trumpets, the staccato of an approaching horse . . . enter the Lone Ranger. Gun handling (not shooting), a speech extolling good citizenship (the one he makes to youngsters), and away he strode (rode?). The pre-luncheon film industry whimsy enlivened a day unique in merchandising history, as all forces planned a formidable assault. There will breathe none so dead he won't know the Lone Ranger's 23rd anniversary! TV Today THE ED SULLIVAN SHOW, CBS- TV, 1 Hour, 8 P.M., EST, Sunday, November 13, 1955. Live, from New York. For Lincoln-Mercury. Like a chain, the Ed Sullivan Show cannot be any stronger than its weakest links, and a week ago last night all the links were pretty strong. They included the in- comparable Shirley Booth in a scene from her current Broadway comedy, a wonderfully funny mono- logue by Joyce Grenfell, also a cur- rent Broadway attraction, and one all-too-quick song by Edith Piaf. As is to be expected with Mr. Sul- livan there were also a glee club and the usual number of guests who walked across the stage just to shake the hand of the master. The latter's continuing television success cannot be said to rest solely on his talent for landing name stars (or on the fact that he's willing to turn his show inside out to plug pictures or, as in Miss Booth's case, a stage play that was critically clobbered). In format, the show is as laudably straight- forward and to the point as the old three-a-day at the Palace used to be, and as long as headliners are there, the public will continue to buy. No gimmicks needed. THE PHIL SILVERS SHOW, CBS- TV, V2 Hour, 8 P.M., EST, Tues- day, November 15, 1955. Film. For Camel Cigarettes. CBS-TV seems to have a corner on the top, filmed, half-hour com- edy shows — specifically Lucy, the Kramdens and now Sergeant Bilko. However, it's no accident. A sec- ond look at "You'll Never Get Rich" the other night was con- firmation. Producer-director-writer Nat Heiken and Mr. Silvers are combining a superabundance of talent with inherent taste to make a thoroughly refreshing series. Some of the secret of their success may be in playing it straight. The situations are unusual and often a little fantastic, but everyone in the cast, beginning with Mr. Sil- vers, plays them strictly for real. Last week's episode, having to do with an "eating" championship, re- ceived fine support from Harvey Lembeck, Murray Hamilton and especially from Fred Gwynne as "The Stomach." The residuals will be tremendous. KRAFT TELEVISION THEATRE, '•A Summer's End." NBC-TV, 1 Hour, 9 P.M., EST, Wednesday, November 16, 1955. Live, from New York. For Kraft Company. The high level of the Kraft of- ferings on television, like their productions for radio over many years, continues to be maintained to the unquestioned joy of innu- merable Wednesday night viewers. This time a play of suspense, of a sort, by Seymour Vail, is pre- sented with a youngster of talent and appeal, Ian Tucker, and a sea- soned and incomparably accom- plished oldster, James Barton. When certain of the old handy- man's actions are misunderstood by the boy, son of ocean-front boarding house owners, and the lad suspects him of a neighborhood murder, it makes for well-handled moments of drama. It is, of ne- cessity, more a vignette than a finished tale, but it holds attention well. Background music by Eddy Manson contributes to the mood DISNEYLAND, "Davy Crockett's Keelboat Race." ABC-TV, 1 Hour, 7:30 P.M., EST, Wednesday, No vember 16, 1955. Film. For American Dairy Association, Peter Pan and American Motors. With Fess Parker as the re- doubtable Davy Crockett and Bud- dy Ebsen as his pal, George Rus- sell, the inimitable adventures of Davy Crockett are continued in this Frontierland episode of the continuingly successful Disneyland series. Jeff York is the huge Mike Fink, king of the keelboat cap- tains on the Mississippi in days long gone. Made on location and bearing all the earmarks of well- produced motion picture, this yarn nevertheless lacks somehow a proper attribute of ability to con- vince, even with such legendary fiction as this. Fun for the kids is about its rating. Disney, inci- dentally, riding two horses with expected skill, contrives ample verbal promotion for currently playing Disney theatrical motion pictures, bearing out his personal contention the two media can live side by side. SING A SONG WITH CHARITY BAILEY, WRCA-TV, >/2 Hour, 10 AM., EST, Sunday, November 13, 1955. Live, from New York. For New York Savings Bank (partici- pating basis). This is simple, appealing and strictly low-pressure programing for the very young tots whose fan- cies don't yet dwell in outer space. Miss Bailey, at the piano, plays and sings her gentle, rhythmic folk tunes to a group of captivated, responsive youngsters. They, in turn, accompany her with cymbals, tambourines, wood blocks and tri- angles, and because there is nothing quite so fascinating as watching children when they aren't conscious of being watched, the result is a good deal of fun. That, of course, is the point of view of a tot pushing the far side of 30. In any case, Miss Bailey would seem to be conducting a video seminar to which parents of children 3 to 6 years of age might lead their charges with no qualms whatso- ever. It's a model of the genre. 'PREVIEW YOUR PICTURE in modern luxury! ★ STEREOPHONIC SOUND ★ WIDE SCREEN ★ CONTINUOUS INTERLOCK PROJECTION ★ 16 and 35 mm MAGNETIC TAPE ★ CUTTING and EDITING ROOMS SERVICE DAY AND NIGHT PREVIEW THEATRE, INC. 1600 Broadway, New York, N. Y. ' CI 6-0865 8 Motion Picture Daily fHE PANELS Monday, November 21, 1955 ffiilOHN MITCHELL, Screen Gems vice- aresident, advised his fellow producers ro concentrate on programs for national advertisers. There is a glut of films, he admitted and warned; producers should '•ide it out with quality. As for adver- tisers, there always will be enough for good sales staffs and good product. SEORGE RICE, WABC-TV program manager, told the distributors to trust their salesmen, get their advice and rely on their analyses, and then to set a fair Iprice. None ever "stabilized" a market, he warned; there is no "slide rule"; give the salesman a price he can believe in. JACK HURDLE, who produces the Jackie Sleason programs, enthused about the comedian's use of Electronicam, and said of course there were no "hurdles" to comedy or getting across the man's per- sonality. Certainly no effect upon ratings. Jeleuision Tk^JM THERE'S BUSTLING, BRIGHT FUTURE FOR TV FILMS by VINCENT CANBY and FLOYD STONE It was a full and busy day Thursday at the Hotel Delmonico in New York when the National Television Film Council held its Fall forum and had on hand some 200 representatives of television film production, distribution, TV stations and advertising agencies. Topics ranged from economic and technical matters and innovations all the way up to long- range cultural effects, the discussion of which — anent other industries — usually is reserved for non-participating buffs. ENTERTAINMENT— AND EDUCATION, Dr. Alfred N. Goldsmith's forte, as he performed as the guest speaker Thursday in New York at the National Television Film Council Fall forum. With him on the dais: John Schneider, president; Mel Gold, another speaker; Kern Moyse, director, and Sidney Mayers, treasurer. HARRY BRESSLER The affairs of the day were cor- related and brought into focus at the luncheon session, presided over by John J. Schneider, president of the council as well as vice-presi- dent of Biow, Beirn & Toigo, and featuring talks by Mel Gold, the council's honorary president, and by Dr. Alfred N. Goldsmith, "father of television," consultant and council board chairman. Before introducing Dr. Gold- smith, Mr. Gold, who was one of the founders of the council in 1948, pointed with some pride to the accomplishments of the coun- cil thus far. By bringing into one organization representatives of all facets of the business, the indus- try had avoided the formation of separate, organized "war parties" — such as, he said, comprise the motion picture industry —and the consequent intra-mural litigation. Dr. Goldsmith, whose remarks opened on a technical and non- controversial note, traced the rise in the use of film by the networks (to 25 per cent of programming time), by their affiliates (to 50 per cent) and by the independents (to 75 per cent), and briefly out- lined some of the developments soon to be forthcoming in way of color television. In major part, however, his ex- temporaneous talk was devoted to outlining reasons for any trend HARRY BRESSLER, McCann-Erickson copy supervisor, wants the writer to "be in production up to his navel". He had hard words for the big copy boys who feel television comes easily. And for those who want writers who double in print and TV. Whatever happens, how- ever, "get that writer on the set!" And, if possible, the writer "ought to have a hand in picking what producer to use"! there may be away from film pro- gramming. Television film produc- ers, he said, must take cognizance of "that certain inherent value in live TV— the thrill of the unfore- seeable." If they aren't careful, film producers can achieve "a too perfect quality" which eliminates any resemblance to spontaneity and results in a "slickness, a same- ness and overall standardization in film programming" which won't contribute to anyone's economic or cultural health. This, in turn, led him into one of his favorite topics — what he once described privately as "the need for more, good, five-cent pro- duction centers." With film produc- tion limited to Hollywood and New (Continued on page 10, column 2) DONALD HYATT, left below at table, who explained NBC's Project 20, pointing it up as a prestige proposition of some magnitude, and not for profit. WILLIAM MORWOOD, MCA eastern story execu- tive, explained operations. Fresh ideas and fresh talent, and above all the abil- ity at story structure peculiar to TV — that's what's valuable and what's wanted. MEL GOLD, extreme left, moderator. MORE PANELS DAVID SAVAGE, assistant to the presi- dent of Guild Films, quarreled with "ratings" and also with publishers' "bests". Reconsideration, study and even investi- gation of methods and validity of such market ascertainments were suggested. DWIGHT MARTIN, vice-president of General Teleradio, whose message of some import was, frankly, there are too many program films to be absorbed. ALEXANDER GRIFFIN, vice-president of Al Paul Lefton, who spoke feelingly about the problems an agency coordinator has in coordinating fellow executives so they come to a decision. All photos TV Today Television Today Monday, November 21, 1955 Motion Picture Dailj Who'sWhere briqht tv FILM FUTURE CHARLES MOOS has been ap- pointed manager of talent and con- tract operations for NBC. He has been manager of labor relations for the network since last May and was an attorney in the leeal department before that. STANTON M. OSGOOD, formerly manager of NBC television film production has been appointed di- rector of production for Theatre Network Television, Inc., it has been announced by NATHAN L. HALPERN, president of TNT. New program director for W ABC- TV is GEORGE RICE, formerly film director for the ABC flagship station. He succeeds ARDIEN RODNER Jr. who has resigned the post. TAK KAKO, who started in the film service department of the station in 1950 and has been film editor since 1951 becomes film director. JUDITH WALLER, much honored director of public affairs and edu- cation for NBC in Chicago, has been appointed public affairs rep- resentative for the entire network. The field sales staff of Screen Gems, Inc. has been nearly doubled in the past month, JOHN H. MITCHELL, vice - president in charge of sales, announces. Seven new salesmen who have joined the staff in the United States and Canada are WILLIAM GEB- HARDT, DONALD BRYAN, HEN- RY PROFENIUS, WILLIAM MIL- LER, PETER CAREY, JOHN DE- BOW and HUGH L. BEARG. YOUR PICK OF TWO GREAT LIBRARIES FOR STOCK FOOTAGE FILM DIVISION MARCH OF TIME LICENSE FEE PER 35MM FOOT NBC LIBRARY MARCH OF TIME 1.00 Local TV One-Time Use 1.50 1.00 Network TV One-Time Use 2.50 2.50 Single Film Short Subjects- 2.50 Unlimited use TV or NON-TV 2.50 TV Sales Commercial 2.50 5.00 Feature Picture for Theatrical 5.00 Release Quantity discounts available For detailed rate card, or any further information, address: TED MARKOVIC. SUPERVISOR NBC FILM DIVISION LIBRARY 105 EAST 106th STREET NEW YORK 20, N.Y. CIRCLE 7-8300 EXT. 3438 B. EHMANN NBC FILM EXCHANGE SUNSET & VINE, HOLLYWOOD, CAL. HOLLYWOOD 9-6161. EXT. 640 (Continued from page 9) York, he said, the industry stands in danger of becoming "inbred," that is "when you produce pro- grams that please the producers of other programs which please you." It would make him happy, said Dr. Goldsmith, if the industry ex- panded into a number of major and minor centers of production in such places as Chicago, New Or- leans and San Francisco. In this fashion, he continued, the danger of inbreeding would be reduced to a minimum and the indicated provincialism of New York and Hollywood would be transformed by vitality of outlying areas. The Doctor, who remarked that film commercials, as opposed to film programming, thus far have remained especially fresh and free, emphasized that he had no solu- tions to offer but that the situation could bear close scrutiny. His audience agreed. The afternoon sessions were three, devoted to the function of the ad agency in TV film produc- tion, to commercial film production for TV and to special and tech- nical services. Highlights were speeches by Harry Bressler, of McCann-Erick- son, who discussed the writer's importance on the film commercial ("beneath the cynical exterior beats an artist's heart") ; Don McCollum, of Schwerin Research, who decried producers' lack of interest in production of "rough" films for pre-testing commercials, and Jack Bacham, of DuMont, who told of the advantages in us- ing the Electronicam in produc- tion of commercials. The council's nominating com- mittee also presented to the forum the list of officer nominees, with the elections to be held by mail and announcement made at a meet- ing December 15. Heading the list is Mi-. Schneider, the incumbent president. Also nominated were executive vice-president, William Reddick; executive secretary, Sid- ney Mayers; treasurer, Charles Carpenter; general secretary, Beu- lah Jarvis; distribution vice-presi- dent, Arche Mayers; production vice-president, Bert Hecht; agen- cies vice-president, Howard Olds; stations vice - president, Dave O'Shea; membership vice-presi- dent, Ken Cowan; laboratories vice-president, Lou Feldman. TELEVISION TODAY— Editorial Director: Charles S. Aaronson; Eastern Editor: Pinky Herman, Vincent Canby; Holly- wood: William R. Weaver, Samuel D. Berns; Washington: J. A. Otten; London: Peter Burnup; Photo Editor: Floyd E. Stone. TV Academy Having Trouble With That Young Gal Emmy TY Toda> Ed Sullivan discusses a point, above. Flanking him are, left to right, Ted Bergmann, Robert Kintner Walter Disney, Don De Fore and Johnny Mercer. In an effort to forestall the kind of criticism that was rampant last year following the presentation of its Emmy awards, the Academy of Television Arts and Sciences, in the person of its president, Don DeFore, came to New York last week to sound out members of the East Coast industry on what should and should not be done. The affair, a luncheon at the Plaza, was ostensibly staged to salute eastern winners of 1954's Emmy awards, but turned out to be a pretty heated discussion of the Academy's procedures, result- ing in a decision to set up a tem- porary New York committee to recommend categories and meth- ods of balloting for the awards. The decision to form the com- mittee was touched off by an un- usually articulate Ed Sullivan who said that eastern TV people wanted to know how categories were set up, who voted on the awards and more about the actual membership and objectives of the Academy, which, of course, was founded and has its headquarters in Hollywood. Mr. DeFore and Johnny Mer- cer, an Academy vice-president, answered the criticisms with state- ments to the effect that it was to gather just such information that they had journeyed to New York, with Mr. Mercer adding pointedly that the Academy needed and wanted East Coast participation. Named to the New York com- mittee with Mr. Sullivan were John Daly, of ABC; Rod Erick- son, of Young & Rubicam; Nich- olas Keesely, of Lennen & Nowell, and the Theatre Guild's Lawrence Langner, who earlier in the lunch- eon had warned that the Academy was in danger of becoming an "exclusive society." The temporary committee was to meet within a week and plans are underway for a closed circuit telecast between New York and Hollywood to permit an open dis- cussion of the awards situation, including Mr. Sullivan's strong criticism on the facts that no Negro performer had won an Emmy last year and that there were no awards for "guest" stars. Mr. Sullivan, of course, runs a variety show. The 1955 Emmies will be pre- sented March 17 from Hollywood, in a live color spectacular over NBC-TV. Oldsmobile Division of General Motors will sponsor. Shows on the Mark NBC has acquired exclusive tele- vision rights to Queen for a Day, the much-honored radio program, for a nationwide debut on the TV screen in January. The program is scheduled for a major daytime spot. Jack Bailey, host on the com- edy stunt show, Truth or Conse- quences, will be Queen for a Day master of ceremonies. The Macy Thanksgiving Day Parade Thursday will be viewed by an estimated 40,000,000 people on the NBC-TV network. Bob Smith of the Howdy Doody Show will narrate the event and Danny Kaye will make his first TV ap- pearance— his daughter Dena will be Queen of the Parade. The American premiere per- formance of Prokofiev's opera, "War and Peace" will be given by the NBC Opera Theatre April 8. Groveton Papers, Inc., manufac- turers of Vanity Fair tissues, sponsors The Falcon, a new film series starring Charles McGraw as a Government undercover agent, which started Friday night over ABC-TV, 10 A In trem< Wei to p to-' only agei: vofo van. idea Jl I |! bjold ad i mi i ikik De [ ■. Jl! (Monday, November 21, 1955 Motion Picture Daily 11 See Long Delay on Toll TV by FCC From THE DAILY Bureau WASHINGTON, Nov. 20.-Action by the Federal Communications Com- 'mission on subscription television con- tinues to fade into the distance. Pre- viously, FCC officials said they wouldn't get to the toll TV question until they had decided on the "hot" de-intermixture issue. Now that is put of the way for the present they say that there are many other issues that will take precedence over the pay-to-see subject and that the latter will not be reached until some- time next year. 'Awards MPAA Warns of Censorship ( Continued from page 1 ) best actress, best picture, and the most promising male and female per- sonality. The winners of the COMPO Au- dience Awards will be announced at Miijra special Hollywood press dinner by [national campaign chairman Elmer C. om hRhoden on Dec. 6. (en j The Metropolitan Motion Picture •Theatres Association reported that re- sponse to the Audience Awards by iNew York City film goers was "ter- irific," "beyond our fondest expecta- tions" and that voting thus far "was Icolossal." i Brady Enthusiastic Conrad Brady, publicity chief for the Audience Awards in Houston, reported that voting was "very good, with a lot of action" in the Interstate Theatres. Brady said that balloting in 'the whole exchange area was "gen- erally very strong thus far." In the Salt Lake City area, Au- dience Awards balloting was ex- iremely light at the weekend due to inclement weather in which few thea- :re patrons cast ballots. In two thea- :res, which have good lobby displays, inly one of 15 patrons voted. Man- agers, however, anticipated that the /oting will pick up considerably to- day and throughout this week. Theatre managers in the Atlanta -;xchange territory reported that the COMPO Audience Awards opened 'heavily and looks good." From New Orleans comes the re- port that balloting started rather dowly but picked up as the day ad- 'anced. ill St. Louis Houses Busy Balloting was uniformly heavy in >t. Louis, according to advices re- vived from that point, with heavy nterest registered, particularly at the rox, Loew's, St. Louis and Missouri heatres. Minneapolis exhibitors reported that :now and cold weather combined to lold down balloting in many first-run md suburban theatres despite excel- ent newspaper support. A downtown ■xhibitor stated that approximately me third of his patrons cast ballots >n opening day of the elections. An- ( Continued constitutional guaranty of freedom of expression has been seriously eroded in the case of one of the major media of information and communication— the motion picture." What's more, the statement con- tinued, "one U. S. Supreme Court decision that keeps the motion picture constitutionally shackled" threatens the freedom of other media. The statement pointed out that the Su- preme Court decision in 1952 in "The Miracle" case made the motion pic- ture a member of the press, but re- fused to go all the way and give the films the freedom from prior cen- sorship given to the press "and other media. Sees Newspapers Endangered "It was this very failure by the court to strike down film censorship as unconstitutional that has put news- papers and other media into jeop- ardy, the subcommittee was told. "If the freedom of the motion picture, which the court has made part of the press, may be limited, then it clearly and inescapably follows that the freedom of all media of expression may be limited. That means censor- ship." MPAA said five states now censor films, and anywhere from 50 to 200 cities. In most states and cities, the other theatre reported that the ratio was one to four. The Wometco Circuit, the Florida State Theatres and the Claughton Circuit in Florida reported that re- turns thus far "were light and mod- erate, but the public was definitely interested in the voting." In many theatres across the U. S., theatre managers reported to COMPO that their patrons are taking the Au- dience Awards ballots home with them for further study of the nomi- nees in each classification and re- sultantly expect the heavy casting of votes to be made later this week. However, COMPO declares, on the basis of reports from its exchange area Audience Awards chairman, that 50 per cent or more of most audi- ences are casting ballots. Awards Balloting Picked Up Over Weekend in Washington WASHINGTON, Nov. 20.-Voting in the Audience Awards poll here opened rather light, but picked up over the weekend, most theatres re- ported. Where balloting coincided with the opening of a new picture, thea- tres found a good percentage of pa- trons voting. Where patrons were see- ing pictures at the end of the run, balloting was fairly light. In downtown theatres, in general, according to theatre managers, pa- trons were familiar with the poll and enthusiastic about it. One downtown theatre manager declared, however, that the nominees on the ballot con- fused voters, because many of the pictures had been distributed some time ago and some had already re- ceived awards. from page 1 ) statement continued, "the job of censor is most often a partisan po- litical plum." It quoted statements of various censors to show their lack of back- ground for the job and the arbitrary basis for most of tneir actions. Since "The Miracle" decision, the MPAA statement declared, the court has ruled out as indefinite and vague several specific standards for film censorship, but has not ruled out all pre-showing censorships. Instead, it has left even the question of whether censorship under "a clearly drawn statute" might not be permissible, MPAA said. The association asked why films were supposedly in a different cate- gory from other media, and said the reason most commonly given is the tremendous impact films have on their audience. But in view of the tremendously increased trend toward pictorial techniques in newspapers, magazines, and comic books, this answer becomes more fallacious day by day, it observed. Points to 'Daily News' "If the yardstick for limiting free- dom by censorship is the greater im- pact of pictures," MPAA continued, "where shall the line be drawn? Does it not introduce a new era of condi- tional immunity predicated upon the particular problem of control in- volved?" The statement asked wheth- er the heavily pictorial New York "Daily News" was to be more subject to censorship than the New York "Times" or whether "Look" or "Life" should be more subject than the "Saturday Evening Post." "And what of television?" the statement demanded. "It's an ironic footnote to the absurdities of censor- ship that motion pictures— even the same pictures cut or banned from theatrical exhibition— can be shown fully and free from censorship on television? First Amendment Cited "Are die freedoms of the First Amendment limited?" MPAA con- cluded. "Are different media of ex- pression subject to different means of government control? Historically, it has been a truism that when one me- dium of expression is threatened, all are in peril. The danger today is that this truism may have slipped into glib acceptance— with no meaning and no substance." Fonda Sets Third HOLLYWOOD, Nov. 20.-Henry Fonda will produce and star in "The Staked Plains," a western drama by Seton I. Miller, as the third film in Fonda's program of six productions to be made for United Artists in five years. 'Quentin' to May fair M-G-M's CinemaScope production of "Quentin Durward" will have its New York opening at the Mayfair Theatre here Wednesday. Phila. House Installs Escalator to Balcony Special to THE DAILY PHILADELPHIA, Nov. 20. - The Stanton Theatre is the first local the- atre to provide its patrons with esca- lator transportation to and from its balcony. The escalator's 32-inch width will accommodate 6,700 per- sons an hour on the 29-foot rise from the ground floor to the balcony. The mechanism is reversible so that it runs upward before each show and down after the break. According to Stanley Warner, owner of the thea- tre, the purpose of the remodeling was to accommodate the new larger screen. The building also is getting a new front marquee, an expanded lobby and new rest rooms. Otis Ele- vator Co. installed the escalator. Rehearing ( Continued from page 1 ) brief opinion reversed a ruling of the Kansas State Supreme Court which had upheld the state's censors. The justices gave no detailed reasons for reversing the state court, merely citing previous decisions in the "Miracle" and "M" cases. It was assumed that the justices had decided the standards used by the Kansas cen- sors were too vague. But a rehearing petition filed on Firday by Kansas Attorney General Harold R. Fatzer said it wasn't at all clear why the Supreme Court had reversed the Kansas court in "The Moon Is Blue" case. He noted that the original appeal by the film's pro- ducer and distributor had raised three grounds for overturning the state court: all film censorship is uncon- stitutional; the standards in the Kan- sas case were too vague; and there wasn't sufficient judicial review under the Kansas censorship law. Claims Questions Are Unanswered The high court's October ruling, he said, gave "no assistance" in an- swering these questions. He pointed out that while the justices had cited the "Miracle" and "M" cases, those films had been censored as "sacriligi- ous" and "immoral" respectively, while "The Moon Is Blue" was cen- sored as "obscene." The court's decision, Fatzer argued, "raises doubts as to the validity of the statute without pointing out wherein it is defective." He said he personally did not know whether the court had ruled that all film censor- ship was unconstitutional, that the Kansas standards were too vague, or that Kansas judicial reivew was in- adequate. Available PUBLICIST Can handle 1 or 2 more clients or a permanent assignment. / Get Results — There is No Substitute for Experience. Box B, Motion Picture Daily 6305 Yucca St., Hollywood 28, Calif. The happiest entertainment you'll see in '56 is available from 20th in January I r e Comes Ttf£ YEARS MAJOR \ COMBO/ Hirf 2.QiU CEr/TuRy-FOX PRESENTS , THE LIEUTENANT WORE SKIRTS Sta hi-inc "lomEwiell Sberee NJortH, Color, bv de Luxe Cinema ScoPE *5% Produced by BUDDY ADLER CO-STARRING Rita Moreno . Directed by FRANK TASHLIN • Screenplay by ALBERT BEICH and FRANK TASHLIN Story by ALBERT BEICH MOTION PICTURE DAILY VOL. 78. NO. 98 NEW YORK, U.S.A., TUESDAY, NOVEMBER 22, 1955 TEN CENTS New Technique Loew's Active With Tests of 65mm. Process Weighs Entering Wide Gauge Field with 65mm. By MURRAY HOROWITZ Another wide gauge film process, Loew's M-G-M's 65mm. process, still is under active consideration by the studio, it was learned here yester- day. Experiments with the method have been carried on rather extensively on the Coast since last March, it was stated. Whether Loew's will enter (Continued on page 6) Won't Enter TV Field At This Time, Says Producers Guild From THE DAILY Bureau HOLLYWOOD, Nov. 21. - The Screen Producers Guild tonight took a firm pro-theatre anti-television stand in a statement read to the member- ship at a general meeting by President Samuel G. Engel. Citing television mediocrity as potentially "damaging" to SPG pres- tige, the statement said, "it would (Continued on page 4) Fly Col. Men Here To 'Duchin' Showing Columbia Pictures executives from Europe and Great Britain and divi- sion managers of the domestic sales force were flown into New York Sat- urday afternoon to view a rough cut print of the company's "The Eddy Duchin Story," three months before the final print will be ready. This was the first time in the company's history that such measures were tak- en to give key distribution personnel a look at a rough cut. The rough was brought to New York by director George Sidney and taken back to Hollywood by him after the screen- ing. President Harry Cohn, in New York for a series of meetings, headed the groups who viewed the film. Now It's Up to the FCC; Directors of RKO, General Teleradio Approve Merger The boards of directors and stockholders of RKO Radio Pictures and General Teleradio have approved a proposal to merge both organizations into one company, to be called RKO Teleradio Pictures, Inc., it was announced here yesterday by Thomas F. O'Neil, board chairman of both companies. The merger of both RKO Radio and GT is subject to ap- proval by the Federal Communications Commission, which is presently considering the proposal, it is under- stood. It was emphasized by a spokesman for both compa- nies yesterday that the new organization, RKO Tele- radio Pictures, Inc., would continue to operate with two main divisions— RKO Radio Pictures and General Tele- radio. The Mutual Broadcasting System, which is a wholly owned subsidiary of General Teleradio, would become a subsidiary of the new organization, it was said by the O'Neil representative, who pointed out that there would be no "merger of offices or personnel" in the consolidation. The proposal for corporate merger of GT and RKO Radio was first reported in the MOTION PICTURE DAILY on Nov. 14. Thomas F. O'Neil Singapore Shows to Aid Rogers Hospital The Will Rogers Memorial Hos- pital tomorrow will be the beneficiary of three special performances of United Artists pictures in Singapore, it was disclosed yesterday by Arnold M. Picker, UA vice-president in charge of foreign distribution. Through the cooperation of Shaw Brothers, leading Singapore theatre operators, all proceeds of the special performances of "Marty," "Gentlemen Marry Brunettes" and "Shield for Murder" at the Pavilion, Capitol and Rex theatres, respectively, will be donated to the American hospital as a tribute to Tony Chok, UA man- ager in Singapore, who was a patient in the hospital for nine months re- cently and has been discharged com- pletely cured. Press, radio, newsreels and TV will cover the event. 'U' Coast Sales Meet To Start on Dec. 5 AB-PT Requests New Divestiture Deadline American Broadcasting-Paramount Theatres has asked the government for another extension of its divesti- ture deadline. The present deadline is Dec. 3. At the time of the last deadline, Sept. 3, the company had approximately 38 theatres still to dispose of under the original Paramount consent decree. AB-PT is the only one of the five theatre-owning companies involved in the original Paramount case that has not yet completed its divestiture. Universal Pictures will hold a week- long sales conference at its studios starting Dec. 5 to be attended by the company's sales and advertising and promotion ex- ecutives from New York and Hollywood, its district sales managers a n d representa- tives of Em- pire-Universal of Canada, it was announced yesterday by Charles J. Feldman, vice- president and general sales manager. Following the studio sales confer- (Continued on page 7) Charles Feldman 'Obscene Film' Suit Trial Set for Dec. 1 Special to THE DAILY LORAIN, O., Nov. 21. - Richard L. Kline, 31-year-old manager of the Lorain drive-in, pleaded innocent be- fore Municipal Judge Leroy Kelly to two charges of exhibiting a film "which tends to corrupt morals" and possession of an "obscene film." Trial was set for Dec. 1. Kline is accused of showing the film "Teaserama." Austin O'Toole, attorney for the (Continued on page 4) Weekend Report Strong Pickup Is Noted for Awards Voting Interest Is Particularly Heavy in the Midwest The balloting for the Audience Awards, which is being conducted under the auspices of the Council of Motion Picture Organizations in over 8,000 U. S. theatres, increased sharply in motion picture houses over the weekend with the public over- coming its earlier hesitancy, appar- ently due to unfamiliarity with the ballot. The voting, according to COMPO, has been running from "heavy" to "very heavy" in many exchange areas, with 50 to 65 per cent of many thea- tre audiences casting ballots. In the Chicago area, more than half-a-million Audience Awards bal- lots were distributed, and theatre (Continued on page 4) 'Mitchell' Premiere To City Selling Most TB Christmas Seals Warner Bros, will present the United States city or town selling the most Christmas seals between Nov. 16 and 23 with a complete, Hollywood- style world premiere of its new pic- ture, "The Court-Martial of Billy Mitchell," starring Gary Cooper, it was announced by the National Tuberculosis Association. The community showing the great- est mail sales of Christmas seals in (Continued on page 4) Wald to Coordinate Dec. 6 Awards Fete From THE DAILY Bureau HOLLYWOOD, Nov. 21. - Jerry Wald, vice-president in charge of pro- duction at Columbia Pictures, has been named by the executive com- mittee of the Audience Awards din- ner as coordinator for the banquet, which will be held at the Beverly- Hilton Hotel here on Dec. 6. 2 Motion Picture Daily Tuesday, November 22, 195! PERSONAL MENTION LACY KASTNER, president of Co- lumbia Pictures International, is scheduled to return to New York late this week from the Far East. • Martin Salkin, Decca Records ex- ecutive, is the father of a daughter born to Mrs. Salkin at Lenox Hill Hospital here. Mrs. Salkin is the daughter of Milton R. Rackmil, president of Universal Pictures and Decca Records. William P. Rosen, son of Sam Rosen, of Lockwood-Gordon-Rosen Theatres, Connecticut, will be married in Hartford on Nov. 22 to Shirley Adams. • Sandford Weiner, general sales manager of Continental Distributing, Inc., is the father of a son born on Saturday to Mrs. Weiner at Doctors Hospital here. • Arnold M. Picker, United Artists vice-president in charge of foreign distribution, has arrived in Frankfurt, Germany, from Madrid. • Charles M. Reagan, M-G-M vice- president and general sales manager, has returned here from Hollywood. • Morey Goldstein, Allied Artists vice-president and general sales man- ager, has returned to New York from the Coast. • Seymour Schussel, I.F.E. Releas- ing Corp. Eastern sales manager, will return to New York tomorrow from Washington. • Robert W. Coyne, special counsel of Council of Motion Picture Organ- izations, is scheduled to return to New York today from the Coast. Alexander to 'V Puerto Rico Post The appointment of James Alex- ander, formerly home office represen- tative in Uruguay, to the post of assistant general manager for Puerto Rico was announced by Americo Aboaf, vice president and foreign general manager of Universal Inter- national Films, Inc., oversease dis- tributors of Universal-International Pictures. At the same time, Morris Paie- wonsky, formerly U-I manager in the Dominican Republic, was as- signed the post of home office repre- sentative in Uruguay and Jose Gon- zalez, formerly assistant to Paiewon- sky in the Dominican Republic, was named manager of that territory. Chairman Lasky Reports George Eastman House Mulls Holding Hollywood Festival The George Eastman House is considering the presentation of the remain- ing "George" medals of honor in Hollywood on a date to be selected, it was disclosed here yesterday by Jesse L. Lasky, chairman. Lasky said the proposal was put under cons ideration Jim following the ^JL excellent re- .. *** sponse of the public to the r-jjif* J awards cere- !^Cr jfl^^ monies held ^.fc^/r^B last Saturday in - I Rochester, N. £ Y- The Pr°iect- e d Hollywood Jesse L. Lasky p r e s entations would be made to those unable to attend the Roch- ester ceremonies, he explained. He listed the following winners who would be available for the pos- sible Hollywood ceremonies: Actresses Gloria Swanson and Norma Tal- madge; actor Ronald Colman, di- rectors Cecil B. DeMille, John Ford and Henry King, and cameramen Lee Garmes, John Sietz and Charles Rosher. At the "Festival of Film Artists" in Rochester last Saturday, Lasky report- ed, 3,500 persons crowded the theatre on a snowy night to see those judged most outstanding in the silent film period from 1915 to 1925. A film con- sisting of clips from films of that pe- riod was shown as part of the cere- monies and warmly welcomed by ap- plause, Lasky went on. He added that the audience "mobbed" the silent screen stars and asked for autographs. Among those present at the fes- tivities to receive their awards were Mary Pickford, Lillian Gish, Mae Marsh, Harold Lloyd, Buster Keaton and Richard Barthelmess. Also di- rectors Frank Borzage and Marshall Neilan and cameramen Arthur Edson and Hal Rosson. Charlton Heston ap- peared for DeMille to accept the lat- ter's award. Charles Chaplin was not present to receive his, nor is he ex- pected to be available in Hollywood for the projected ceremonies. Commenting on the response of the Rochester audience to the silent clips, Lasky said that it convinced him that the audiences today want "more wholesome comedies and romances and less violence" on the screen. He said that the possible Holly- wood ceremonies would be held "very soon," probably at the Academy of Motion Picture Arts and Sciences Theatre, or the Screen Directors Guild theatre, or at a theatre to be selected. 'Prisoner' to Be First From New Col. Unit "The Prisoner" will be the first film to be released by the new special sales division set up by Columbia pictures to handle United States dis- tribution of imported films. The new division is headed by Edward L. Kingsley. "The Prisoner" will have its Amer- ican premiere at the Plaza Theatre here early in December. Marcus Loew Dividends OTTAWA, Nov. 21. - Marcus Loew's Theatres, Ltd., has declared a regular quarterly dividend of $1 per share and extra dividend of an equal amount on common stock, both payable on Dec. 31 to shareholders of record on Dec. 10. Blank Repeats, TO A Will Testify at SSB ST. LOUIS, Nov. 21. - Theatre Owners of America, through ap- pointed representatives, will testify before the Senate Small Business Sub- committee at that group's hearing scheduled to begin Jan. 25, it was emphasized again here today by Myron H. Blank, president of the TOA, who declared, "If we are not invited to testify, we will make known our desire to the committee." "The government and courts," said Blank, "impelled by well intentioned objectives, to wit, the breaking up of the monopoly in exhibition, has been responsible for the creation of an even greater monopoly in distribu- tion. We dare not sit idly by and permit to be damaged our investment of billions of dollars invested in brick and mortar." UAC Dividend Set OTTAWA, Nov. 21. - United Amusement Corp., Ltd., has declared a dividend of 25 cents on Classes "A" and "B" stock, payable Dec. 15 to shareholders of record on Nov. 30. Para. Pays 50 Cents The board of directors of Para- mount Pictures yesterday voted a quarterly dividend of 50 cents per share on the common stock payable on Dec. 15 to holders of record on Dec. 1. Schwartz to Head 19-Hour, Jan. 14-15 Arthritis Telethon Sol A. Schwartz, president of RKC Theatres, Inc., has accepted the gen- eral chairmanship of the 1956 tele- thon of the New York Arthritis and1 R lieum atisn )BUMHHH| Foundation, ii was announcer by Floyd H Odium, national c h a i r m an ol the Foundation^: and William Mi Holmes, N e «| York campaign chairman. The 19-hout television shoMi on behalf of the Foundation will be telecast on Jan. 14-15 on a tri-state hook-up in New York, New Jersey and Con-i necticut on WABD, Channel 5. Numerous stars of the entertain-* ment world will appear on the show! which will begin at 10 P.M. Saturdai and end at 5 P.M. Sunday. Funds are being sought for the Foundation's research and patient aid projects. ( NEW YORK THEATRES Sol A. Schwartz RADIO CITY MUSIC HALL — Rockefeller Center "THE TENDER TRAP" in Cinemascope and Color starring Frank SINATRA • Debbie REYNOLDS David WAYNE • Celeste HOLM AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION TV FILM SERVICE CENTER AVAILABLE ★ EDITING rooms ★ STORAGE rooms ★OFFICES mm 1 1/rMT ★SHIPPING rooms PROJFCT70N ROOM FACILITIES mdvielab THEATRE SERVICE, inc. 619 W. 54th St. • New York 19 • JUdson 6-0367 IN A HURRY FOR ^ SPECIAL TRAILERS? MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen. News Editor; Herbert V. Fecke,; Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOllywood 7-214b; Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington. J. A. Otten, National Press Club, Washington, D. C.; Ivmdon Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pay, News Editor. Correspondents m the principal capitals oi the world. Motion Picture Daily is published da , except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Scxth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100 Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-president; Leo J. Brady, secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept 21, 1938. at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, W(i A tremendous novel on a tremendous theme... a magnificent companion piece for Margaret Mitchell's Gone With The Wind " N. Y. Times Book Review t€Chas the most important motion picture property in 16 years. MacKINLAY KANTOR'S Motion Picture Daily Tuesday, November 22, 195! PEOPLE Gil Lee, formerly with San Diego and Phoenix television stations, has been named assistant general mana- ger of John Mullins' KBTV, Denver. n Jack Mullen has resigned as booker for Amalgamated Buying & Booking Service Inc., Hartford, to join tire United Artists Connecticut branch as booker. Henry G. Plitt, current vice-presi- dent, Paramount Gulf Theatres, who will take over the president's chair on Jan. 1 was elected Southwest regional vice-president of United Cerebral Palsy at the sixth annual UCP con- vention held in Boston last week end. Plitt is also the president of the United Cerebral Palsy Association of Louisiana. n Jack Simons, manager of the War- ner Theatre, Bridgeport, Conn., has resumed his duties, following sur- gery. Bernard Cauley has been named assistant manager of the Meadows Drive-In, Hartford. Awards Voting Picks Up SPG Hits TV 'Obscene Film' ( Continued from page 1 ) defendant, made two unsuccessful at- tempts to have the charges quashed on grounds that the affidavit con- tained "apparent defects" and that it stated "a conclusion and contained no facts." With the approval of City Prose- cutor Ray Miraldi, Judge Kelly substi- tuted a $500 cash bond with a per- sonal bond for the same amount to assure Kline's appearance in court. Asked if he would seek a jury trial, O'Toole said: "I'm not through plead- ing . . . not by a long shot." He in- dicated there would be "some sur- prises" before the case was closed. Simons to Address Canadian Exhibitor The importance of the motion pic- ture theatre to the business com- munity will be discussed by Mike Simons, M-G-M's director of cus- tomer relations, who will be the prin- cipal speaker at the annual conven- tion banquet of Quebec Allied Thea- trical Interests, Inc., on Dec. 5 in Montreal. L.A., San Antonio Offices for Mexfilms Sam Seidelman will fly to Los An- geles today to set up California distribution offices for his Mexfilms company. Later, he will proceed to San Antonio to open offices there. The New York office of Mexfilms, under Nat Liebeskind, Eastern sales manager, is now in full swing. ( Continued managers reported that three out of every four patrons marked a ballot. In the Salt Lake City area, the pub- lic's interest in the first annual awards was evidenced by heavy voting over the weekend. One theatre reported that 352 patrons out of 417 voted in tire house. Managers there indicated that films which are leading the poll for the "best picture" honor were "Mister Roberts," "Battle Cry," "Blackboard Jungle" and "The Long Grey Line." It was also pointed out that the late James Dean was run- ning far ahead for the "Best Actor" nomination. 400,000 in Cleveland St. Louis, Atlanta, Portland and Cleveland exhibitors reported that the Audience Awards "was going over very big." The National Screen Serv- ice branch manager in Cleveland, Nat Barach, reported that over 400,- 000 ballots had been put into the campaign in the entire Cleveland ex- change territory while the Portland, Ore., area indicated that some 150,000 ballots will be cast in the voting. The balloting across the na- tion will end at midnight on Sunday. In New Haven, voting drew large crowds to all downtown theatres, ac- cording to Maurice Rosenthal, area chairman, who said that the public's enthusiasm at all theatres was "tre- mendous." The season's first snowfall, which commenced on Saturday, added nodiing but discomfort in the way of sloppy footing and chilling dampness, but it didn't deter crowds of film goers. San Francisco reported heavy vot- ing over the weekend. Midwest Speeding Up Minneapolis reported that ballot- ing in the upper Midwest gathered momentum over the weekend with much public interest. One circuit of- ficial said that four theatres ran out of ballots and that the voting was running at the rate of one vote for each three patrons. Voting in Indianapolis started light but picked up over the weekend. Dale McFarland, general manager of Greater Indianapolis Amusement, esti- mated that 35 to 40 per cent of thea- tre goers participated. Spot checking, he said, indicates James Dean lead- ing for best performance by an actor, with Grace Kelly, Doris Day and June Allyson bunched on the distaff side. "A Man Called Peter" and "Black- board Jungle" got a heavy early play for "best film." Asking for Ballots in N.O. In New Orleans, considerable in- crease in voting was noted since Thursday. Practically every theatre patron voted at Loew's State, RKO Orpheum and Saenger. The public is reported to be responding enthu- siastically, even asking for ballots. Voting in Houston was extremely heavy over the weekend, it is reported. At the Metropolitan, downtown In- terstate circuit house, teen-agers were campaigning near the ballot boxes for from page 1 ) votes for their favorites, according to Conrad Brady, Interstate city pub- licity chief. He noted informal fan clubs springing up temporarily around the ballot boxes, to promote votes for favorites among patrons who had not yet made up their minds. Weekend balloting in the Audience Awards poll in Washington was good in first-run situations, but not so good in neighborhood theatres. Downtown and first-run theatres reported that anywhere from 25 to 60 per cent of their audiences lined up to vote in the poll. In the neighborhood houses, the percentages of voters ranged from less than 10 per cent of the audience to 25 per cent. Aid from L.A. Papers Frank McFadden, who is handling publicity for the West Coast Awards campaign, reported to COMPO that voting in Southern California theatres was "huge" with nearly one-half of the theatres in the area carrying Audience Awards copy on their mar- quees. Newspapers in the Los An- geles area carried a total of 9,000,000 ballots, with many of these being de- posited in place of theatre ballots. Alice Gorhamn of the United De- troit Theatres, in informing COMPO of the excellent results being attained in the Audience Awards in her area, said that more than 50 per cent of the early audiences were casting votes in the election. Chicago indicated that the city-wide average was probably well over 50 per cent while more than 70 per cent of the audiences in Balaban & Katz theatres were vot- ing. Shorter and Simpler Ballots Would Help, Hollywood Feels HOLLYWOOD, Nov. 21.-A1- though it is estimated that 50 per cent of the patrons attending theatres on a representative weekend voted in the Audience Awards poll, exhibitors queried by Motion Picture Daily said more would have participated if the ballot were shorter, simpler, less time-consuming. Frequent instances were observed, it was said, when patrons, arriving or departing, started to fill out the ballots and stopped before finishing. Exhibitors were uncertain whether, and to what extent, if any, the poll and the accompanying promotion in- fluenced weekend patronage. COMPO Ad Tells Why Papers Get 1st Results The current Council of Motion Pic- ture Organizations advertisement in "Editor & Publisher" tells newspaper editors why the winners of the Audi- ence Awards elections will be given first to national wire services and newspapers. Elmer C. Rhoden, national audi- ence Awards chairman, lists the rea- son why newspapers get the winners first "as it was only fair that we recip- rocate by giving them first con- sideration," as the newspapers have printed numerous stories about the Awards. (Continued from page 1) be as imprudent as it would be irf practical for SPG to enter the T\: field." Mentioning offers from "all net works and major TV producers" and the guild's rejection of such bids, tin statement continued in part. "The guild has high regard anc respect for TV as a medium of in; formation and entertainment, but fee its prestige would be seriously danii aged were it to conform to standard, and practices generally in use toda; in the TV industry . . . the guild i; cognizant that within the TV indus try there are gifted and skilled creat tors and artists. If the quality of thj product which most of them havi put out has not always been first rate it was not due to a lack of creativf talent, but to methods of operation under which they are compelled to create their wares." Some Members Active The statement continued, "A fevi of our members are now engaged it producing remarkably good TV pro grams, and others have produced ai occasional outstanding show. With out exception, we have the testimony of all these men that until the T industry can afford higher budge with which to acquire good bas material, fine writing, top-rate dire tion and excellent artists, it would b as imprudent as it would be impra- tical for the guild to enter the T\ field." The statement summed up, "shouli the time come when making qualit; pictures for TV will be the rule rathe than the exception SPG will be mor than willing to offer the services o its experienced and talented mem bers." First Statement of Policy Although the Screen Directors Guild has lent its name to both radio and television programs, with results deemed satisfactory by SPG officers, no other talent guild has done so. SPG is the first, however, to state its reasons formally. 'Mitchell' Premiere (Continued from page 1) proportion to its population during these first seven days of its local drive will be awarded the work premiere on Dec. 14. Last year's winner was the town of Saranac Lake, N. Y., which played host to the opening of Warners' "The Silver Chalice." The Christmas seal contest was launched by a number of network TV shows including the Ed Sullivan show, Art Linkletter's House Party, the Bob Crosby show, Truth or Con- sequences and others. Screen stars Tab Hunter, Joan Fontaine, and others are making personal public ap- peals on TV during the campaign The winning town will receive a full packaged world premiere includ ing stars, red carpets, bright lights and the first public showing of "The Court-Martial of Billy Mitchell" irj CinemaScope and WarnerColor. No battle for public attention here! They're all eyes . . . relaxed, receptive and ready to receive "the word" from your screen. You couldn't find a better time to tell 'em about your coming attractions . . . your promotions, your special shows. Trailers will help you seize this golden opportunity for more sell. Your nearest N.S.S. office has a hundred ways to build the custom into your customers. So call, write, wire them today and find out how much more trailers can do for you! nmion GO SHOWMANSHIP DURING THE "GEO. F. DEMBOW SALES TRIBUTE \J PRIZf BttBV O. SERVICE ' phiz f eaey of me i no us try SEPT. 5 -DEC. 15 Motion Picture Daily Tuesday, November 22, 1955 Technicolor Release Print Prices Hiked; Answer Print Cut Technicolor announced yesterday that due to increased costs of labor resulting from recent labor negotia- tions, it would be necessary to in- crease prices for 16mm. and 35mm. dye transfer release prints ?i cent per foot and to increase some otber prices. Simultaneously, Technicolor an- nounced a reduction in the price of 35mm. dye transfer answer prints from 97 cents to 65 cents per foot. The price changes are effective as of Oct. 26 and apply to all product furnished from the Hollywood plant of Technicolor on or after that date. Dr. Herbert T. Kalmus, president and general manager, also announced a general policy of not requiring ad- vance payments for release print or- ders placed on or after March 1, 1956, for manufacture at the Hollywood plant of Technicolor. REVIEW: 65mm. The Vanishing American Republic Manfredonia Named IFE Rep. in B.C. I. F. E. Releasing Corp. has ap- pointed Arthur Manfredonia as sales representative in the Washington area, it was announced by Manny Reiner, general sales manager. The new move, in line with I.F.E.'s policy of having sales representa- tion in all key territories, divides the Washington-Philadelphia area into two separate territories with repre- sentatives in each. Irving Schiffman, who formerly operated out of both cities, will now confine his activities to the Philadelphia territory. Manfredonia has been in exhibi- tion for 25 years, 24 with Warner Brothers Theaters and the past year widr the Roth Circuit as general man- ager of its Washington theaters. Hollywood, Nov. 21 There are good Indians— the Navajos— and bad Indians— the Apaches— and a great many white people, most of them bad, in this latter-day pieturization of a Zane Grey novel that has held frontal place on the bookshelves of the nation a good long time now, a long enough time so that the title has more marquee meaning than most in its field. Further, the production brings into box-office range more names of note— Scott Brady, Audrey Totter, Gene Lockhart, Forrest Tucker— than are often to be found in a cast of this kind. The film also has stimulating back- ground, having been shot in the relatively untouched Utah mountain terrain, that might have been more so if caught in color, but has audi- ence value as is. These assets go a considerable way toward compen- sating for shortcomings that temper materially the earnest efforts of the actors and of director Joe Kane but may escape serious objection on the part of the Western "fans" who, presumably, provide principal patronage for the Grey works at this late and TV-conditioned date. The script derived by Allan LeMay from the Grey novel has flashes of brilliance, as in sequences that describe circle-fires set to destroy herds of sheep, and in dialogue that furnishes past information without resort to cut-backs, but is as choppy as a rail fence. Additionally, and in com- mon with more than a few period pictures of present manufacture, it makes loose use of 1955 slanguage in 1900 discourse. On the plus side, though, it is to be said that nobody's ever left in doubt about on which side of the good-bad equation any of the characters belongs. The script has Miss Totter arriving in a lawless community dressed up but equipped with side-arms in quest of her share in a water-scarcity swindle that can't continue successfully if she obtains possession of a water-hole which is her heritage. The baddies, led by Tucker and Lockhart, try to stop her, and the best of the good Indians, Brady, tries to help her. Large numbers of killings, plottings, captures, escapes, a battle, a siege, a torturing and two attempted assaults upon virtue take place before the determined white heroine and the Indian hero embrace in the fadeout. Joe Kane's direction is firm and sure, inside the sequences, but the sequences often have the quality of seeming to be filmed for their own sake and to bear but slight and incidental rela- tionship to the sequences fore and aft. Running time, 90 minutes. Adult classification. For November release. WILLIAM R. WEAVER Newest, quietest, most luxurious long-range airliners in the world . . . TWAs SUPER- CONSTELLATIONS NON STOP COAST TO COAST -k Luxurious "Starlight Lounge" ir Richly decorated cabins * Gourmet meals ~k Complete beverage service Here's a combination of unmatched luxury and outstanding speed never before possible— TWA's Super-G Constellation! This great new luxury service is yours non-stop between New York and Los Angeles or San Francisco, and between many other key cities in the U.S. See your TWA travel agent or call TWA, Trans World Airlines. Fly the finest TRANS WORLD AIRLINES (Continued from page 1) the wide-gauge field in the immediate future remains undecided, however, it was said. The possibility of shooting "Ben, Hur" as the first property in the 65mm. process was reported when Loew's first indicated last spring that it was experimenting with a 65mm. process. Follows Two Other Systems The most recent wide-gauge en- try is 20th Century-Fox 55mm. meth- od, which involves shooting in 55mm. and reducing the negative for 35mm. projection except for yet-to-be an- nounced road-show 55mm. engage- ments. Others include Paramount's Vista Vision which utilizes horizontal shooting in order to gain added pic- ture area and print adjustment for 35mm. projection. VistaVision, how- ever, with special equipment also can be projected horizontally, a method employed at the Radio City Music Hall here. The road-show wide gauge film processes includes the Cinerama and Todd-AO processes. $1,300,000 Ad Budget For 'The Conqueror' An advertising and exploitation budget of $1,300,000, largest ever accorded an RKO picture, has been set for "The Conqueror," it was announced yesterday by Walter Branson, vice president in charge of distribution. "Utilizing every medium of com- munications, we plan to have the big- gest pre-selling campaign for any film in the company's history," Bran- son stated. Mutual Network Scheduled "In addition to an intensive satura- tion in national magazines, newspa- pers, film trade papers and point-of- sale outlets, for the first time in the history of motion picture merchandis- ing the entire facilities of the world's biggest network— the 586 radio sta- tions of the Mutual Broadcasting System plus the network's five key- city television stations will be used to pre-sell 'The Conqueror,' " Bran- son said. "Under the direction of Terry Turner, special consultant for radio- TV exploitation of the picture, these and all other radio and TV networks will be utilized as integral parts of the campaign. "Plans are now being formalized for an early Spring release, with the exact date to be announced shortly," Branson continued. Eric Golding Heads MGM St. Johns Office Eric Golding, salesman at M-G-M's branch at St. John's, Canada, has been promoted to branch manager, succeeding the late Abraham E. Smith. Golding joined M-G-M in 1927, working at the St. John's exchange as an assistant booker. fuesday, November 22, 1955 Motion Picture Daily TP Coast Meet R£V,EW (Continued from page 1) jnce, tlie division sales managers will lold a series of sales meetings with Jheir district managers, branch man- agers and salesmen in St. Louis, Cleveland, San Francisco, Cincinnati, Boston, Kansas City and Chicago to reveal forthcoming releasing and pro- notional plans. Milton R. Rackmil, president; N. J. Blumberg, chairman of the board; \lfred E. DafF, executive vice-presi- dent; Edward Muhl, vice-president in charge of production, and vice- president David A. Lipton will join :he sales and advertising and pro- notion executives at the meetings. Feldman to Preside Feldman will preside at the meet- ings and head the sales contingent which will include Ray Moon, assis- tant general sales manager; F. J. A. McCarthy, Southern and Canadian sales manager; P. T. Dana, Eastern sales manager; Foster M. Blake, Western sales manager; James J. Jor- 1 'dan, circuit sales manager; Harry n Fellerman, sales head of the U-I spe- cial films division; Irving Sochin, short subjects sales manager, and Norman E. Gluck, vice-president and television sales manager of United World Films, Universal's subsidiary. District managers who will par- ticipate will be Manie M. Gottlieb, Chicago; Barney Rose, San Francisco; Lester Zucker, Kansas City; Joseph Gins, Boston; P. F. Rosian, Cleve- land; James Frew, Atlanta; Henry H. iMartin, Dallas, and David A. Levy, New York. Canadian Head to Attend A. W. Perry, president of Empire- Universal which distributes Univer- sal's pictures in Canada; Mark Plottel, Empire-Universal sales manager, and M. J. Isman, Eastern district mana- ger, will participate. Charles Simonelli, Eastern adver- tising and publicity department man- ager; Jeff Livingston, Eastern adver- tising manager, and Robert Gillham, 'vice-president of Cunningham & 'Walsh, Universal's advertising agency, -will be present. Some N.J. Theatres to Close Dec. 19-23 Some theatres throughout New Jersey are considering closing down during the Dec. 19-23 pre-Christ- ^mas period to give employees "a few days off," according to Sidney Stern, president of Allied Theatre Owners of New Jersey. Stern said here yesterday that the pre-Christmas period is "one of the poor business times" confronting local exhibitors, who feel that their em- ployees deserve a little vacation then. The ATONJ president said that the decision to close down is not new, as many theatres closed at Christmas time in the past because the holiday was on a weekday. He said that since the holiday is on a weekend this year, the theatres are considering closing down before the holiday weekend commences. Hill 24 Doesn't Answer Sikor Films — Continental The Israeli film industry makes its first important entry in the inter- national market with this production, "Hill 24 Doesn't Answer," which depicts the struggle of modem Israel for independence. The picture's assets are impressive: a professional script compounding popular ele- ments of action and romance; some splendid photography; and thor- oughly capable work by a talented cast under the guidance of English director Thorold Dickinson. The chief handicap is its lack of marquee names, but the film may override that due to its timeliness. It is an exciting story of how a patrol of four soldiers, an Irishman and three Jewish people, one a girl, are assigned to hold a fortress against Arab attempts at occupation. The story, related at a rapid pace, is told in flashbacks after the Israeli patrol is found dead. Romance is the theme of the first episode; the second tells how an American tourist becomes one of the patrol; and the third deals with the capture of a German mercenary fighting for the Arabs. The story of the girl is not told for some reason. The three episodes are fine; the romance is credible, and sometimes touching and the battle scenes are realistic. These stories also serve to give a fascinating insight into varied aspects of life in modem Israel. As noted, all of the performances are good. The one by Haya Harair, as the ghl, won a citation at the Cannes Film Festival— a fact which may have some promotional significance for art theatre exhibition. The pic- ture was produced for Sikor Films by Dickinson and Peter Frye, with the latter also credited with writing the screenplay with Zvi Kolitz. The cast, besides Miss Harair, includes Jack Mulhard, Michael Shillo, Michael Wager and Margalit Oved. Running time, 102 minutes. General audience classification. Release in November. Pacific Northwest Hit By Severe Weather PORTLAND, Ore., Nov. 21.-For the past week, the Pacific Northwest has been experiencing the most se- vere weatiier in 53 years, according to authorities, and predictions are that there will be more of the six inches of snow and zero temperatures in all sections of Oregon and Wash- ington. All drive-ins which had been op- erating for two nights of the week, closed and put out signs, "Closed for the Winter." Reports also that even the down- town and suburban theatres had a drop of from 10 to 15 percent in attendance. Eugene, Ore., was hard hit when the power plant was damaged by hard winds and closed down. Auxili- ary power was employed from a fruit processing plant. Elliott Witt Named Treasurer of H-L Harold Hecht announced before leaving for Paris that Elliott Witt had joined the executive staff of Hecht- Lancaster Productions as treasurer. Witt, a former Warner Bros, execu- tive, succeeds Ernest Scanlon, who resigned last week but continues his association with the company as a special consultant. Hecht-Lancester are currently producing "Trapeze" for United Art- ists release. 6 Start, 4 Finished; 35 in Production HOLLYWOOD, Nov. 21. - With six new pictures starting and four others being operated (two-point in- crease) last week, the total number of pictures in production reached 35 once again. Started were: "Zarak Khan," War- wick Productions, CinemaScope, Technicolor ( Columbia ) ; "The Rack," ( Metro-Goldwyn-Mayer); "Pardners," VistaVision, Technicolor (Para- mount); "Man Betrayed," Todon Productions ( RKO-Radio ) ; "To y Tiger," Technicolor, and "Apache Agent," CinemaScope, Technicolor ( Universal-International ) . Completed were: "City of Women," Lorraine Productions, wide-screen, color (Independent); "Carousel," CinemaScope, color ( 20th-Century- Fox); "Raw Edge," Technicolor ( Universal-International ) ; "A Cry in the Night" (Jaguar Prods.). Malco Sued Over Accident to Patron MEMPHIS, Nov. 21.-A $100,000 suit was filed in Circuit Court here today against Malco Theatres, Inc.,. by Virginia Lee Grannis Bigham, 19, charging that on May 29 she was standing in front of the Malco Thea- tre when a door toppled through an arch, knocked her to the pavement and fell on top of her, inflicting in- juries that required long hospitaliza- tion. In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO THE Bausch and Lomb Optical Company, Rochester, N. Y., has announced a new anamorphic lens designed and priced "to bring Cin- emaScope within the budgets of small neighborhood theatres and drive-ins." It is stated by the company tiiat the new lens is "equal in performance to (its) previous anamorphic lens" and that it "will produce clean, clear colors, edge-to-edge sharpness and a full tonal range." The company is marketing the new lens through its regular theatre supply outlets. New among vending equipment especially designed for theatres is the new "package" of the Rowe Manu- facturing Co., Inc., New York. It combines three Rowe machines— for candy, soft drinks and cigarettes— in- to a single unit for display merchan- dising. Two of the vendors— an 11- column "Candy Merchant" and a 1200-cup soft drink machine — are completely new in design and styling. Like their companion cigarette ven- dor they feature illuminated "show- case" displays recessed into the ma- chine. • For drive-in playground the Jami- son Mfg. Co., Los Angeles, 1ms a new steel, round-deck merry-go-round. It has a capacity of 30 children at a time. The equipment is made in sec- tions for easy shipment and can be assembled with standard tooh. The deck sections are painted in red, green, yellow and blue. • Activeaire Devices, New York, has a new electric hand dryer which also scents the hands and washroom and provides ultra-violet radiation to kill air-borne bacteria. Known as "Model L," it starts at the press of a button and an automatic timer turns it off after 40 seconds. • A film splicer designed to be used with the new DuPont "Cronar" poly- ester film base in addition to standard acetate film has been developed by Irving I. Merkur of the Ace Electric Mfg. Co., New York. It is being dis- tributed by Camera Equipment, Inc., New York'. YOUR CHRISTMAS PACKAGE The World-Famous Book With The Greatest Pre-Sold Audience Ever MONE SUCCESSOR TO BIGi GREATER! and in Ant** thru UA Produced by LAZAR WECHSLER Directed by FRANZ SCHNYDER Based on the book by Johanna Spyri The Christmas attraction at New York's Little Carnegie Theatre VOL. 78. NO. 99 MOTION PICTURE DAILY NEW YORK, U. S. A., WEDNESDAY, NOVEMBER 23, 1955 TEN CENTS Defers Acceptance Concerned Over Laxity' Arbitration praft Tabled By M.M.P.T.A. w \Must Await Unanimous ipproval to Take Action n The Metropolitan Motion Picture Theatre Association of New York tabled action on the proposed arbi- tration draft at a membership meet- ing here yesterday. The failure of MMPTA to take ac- tion was viewed as a set-back for ar- bitration and met with surprise in some distribution circles, although il Iwas felt that the draft had enough support to warrant further efforts on its behalf. In a prepared statement, MMPTA president Emanuel Frisch, stated that it was the feeling of the membership that substantial progress had been ( Continued on page 5 ) L. J. Williams Heads Missouri-Illinois TO; jCompo Is Supported Special to THE DAILY ST. LOUIS, Nov. 22. - L. J. Wil- Sliams, of Union, Mo., today was elect- led president of the Missouri-Illinois (Theatre Owners at the second and final day of its 1955 convention held Ihere at the Chase Hotel. Thomas James, of St. Louis, was I named chairman of the board; Park Krueger, St. Louis, vice-president; [Charles Goldman, St. Louis, treasur- ies:; A. E. Margarian, East St. Louis, Jill., secretary. Regional vice-presidents are: Philip (Continued on page 5) Cites Expansion Of TV in Europe The expansion of television facili- ties in Europe during the past two years was reported here yesterday by Ernest A. Marx, director of the inter- national division of Allen B. Du Mont Laboratories, Inc. Marx, who recently returned from a business trip to Europe, ascribed the expansion to improved' economic ( Continued on page 5 ) Catholic Bishops to Launch Crusade Of Guidance on Films' Moral Trends From THE DAILY Bureau WASHINGTON, Nov. 22.— A crusade of instruction and guidance on moral trends in motion picture entertainment has been called by the Catholic bishops of the United States, prompted, it was said, by a "rising tide of moral laxity in movies." Acting on a report of the Most Rev. William A. Scully, bishop of Albany and chairman of the Bishops' Com- mittee on Motion Pictures, the hier- archy has approved plans calling for revitalization of the aims and pur- poses of the National Legion of De- cency. The crusade will reach into every one of the Church's 131 arch- dioceses and dioceses "to correct the apathy of many people and to arouse Catholics to vigorous protest over the From THE DAILY Bureau [Continued on page 5) WASHINGTON, Nov. 22.-Allied States Association has formally called on the Justice Department to reject the proposed industry arbitration draft. The association has already for- warded to the Attorney General, it was learned, a copy of the arbitration resolution adopted at the recent Al- lied convention. That resolution noted that the convention had re- (Continued on page 4) Formal Request Allied Plea to D of J: Reject Arbitration FCC May Re-Write Radio, TV Net Rules From THE DAILY Bureau Television WASHINGTON, Nov. "Todau 22.— The network study committee of the Fed- eral Communications Commission suggested today that possibly the Communications Act and the chain ( Continued on page 5 ) Send Only Finest: Golden Stepped-Up Participation In Film Festivals Urged By J. A. OTTEN WASHINGTON, Nov. 22.-U. S. Film companies should step up their participation in international film festivals, and should send only their very finest films there, Commerce Department film chief Nathan D. Golden recom- mended today. Golden also cautioned that the finest films were not nec- e s s a r il y the most extrava- gant nor— with "The Black- board Jungle" furor obviously in mind— t h e most contro- versial. H i s recom- m e n d a t i ons were contained Nathan Golden a report on the Cannes Film Festival this spring. Golden was the U. S. delegate to that festival. His report said that film companies and the U. S. government should participate "energetically and exten- sively" in future approved festivals in order to hold on to the American share of the international film market. Noting that a very simple film— "Marty"— won the top prize at the Cannes festival, Golden said "it is possible that neither box-office re- turns nor the intensity of contro- versy provoked are the best guides (Continued on page 4) First to Move N.J. Allied Launches EDC Project Here Meets Today with Para. Branch Manager Sattler Allied States Association's regional Emergency Defense Committee will swing into action today when a three- man committee of Allied Theatre Owners of New Jersey will meet with Paramount's New York branch man- ager to discuss film rentals and other trade practices affecting northern New Jersey exhibitors. This is believed to be the first regional unit to initiate the project which was devised at Allied's national convention in Chicago earlier this month. ATONJ president Sydney Stern, following a meeting of die unit's of- ficers here on Monday, disclosed that "watchdog" Wilbur Snaper, Irving (Continued on page 5) Theatres Asked Not To Reveal Leaders In Awards Balloting Exhibitors across die nation were cautioned by Elmer C. Rhoden, na- tional chairman of the Audience Awards, not to reveal the standings by votes of any contenders "for fear that we may unthinkingly hurt the popularity of pictures or personali- ties." Rhoden, however, suggested, in his letter to all exchange area Audience (Continued on page 2) USIA to Seek 100% Increase in Budget From THE DAILY Bureau WASHINGTON, Nov. 22-The U. S. Information Agency will ask Congress next year to almost double its current $85,000,000 appropriation, agency chief Theodore Streibert de- clared. The agency carries on the govern- ment's overseas information program. Streibert did not indicate just how the (Continued on page 4) 2 Motion Picture Daily Wednesday, November 23, 1955 PERSONAL MENTION MORT BLUMENSTOCK, Warner Brothers vice-president in charge of advertising-publicity, will return to Hollywood by plane today from New York. • Milton R. Rackmil, president of Universal Pictures, became a grand- father again when his daughter, Mrs. Martin Salkin, gave birth to a son at Lenox Hill Hospital. Salkin is an executive of Decca Records, of which Rackmil also is president. • Robert Wise, director, will return to Hollywood today from New York, with a short stop scheduled in Chicago. • Irving Werthamer, Paramount branch manager, has returned to his Milwaukee headquarters from New York. Manny Reiner, I.F.E. Releasing Corp. general sales manager, will re- turn to New York today following a cross-country trip. Tom Andre and Malcolm Brown, of the M-G-M studios, will return to the Coast on Saturday from New York. • Oscar Homolka and his wife, Joan Tetzel, will return to New York today aboard the "Queen Elizabeth." • Bob Rich, Associated Artists gen- eral sales manager, is in Dallas from New York. • E. K. "Ted" O'Shea, Paramount vice-president, has left New York for a trip through the South. Times Film Acquires Argentine Picture "Dark River," a film drama pro- duced in Argentina, has been ac- quired for distribution in the United States by Times Film Corp., it was announced by Jean Goldwurm, presi- dent. The film co-stars Hugo Del Carril and Adriana Benetti in the chief romantic roles. "Dark River" was directed bv Del Carril. No Paper Tomorrow MOTION PICTURE DAILY will not be published tomorrow, Thursday, Nov. 24, which is Thanksgiving Day and a legal holiday. Youth Gets Merchants To Finance 'Scope Special to THE DAILY DELTA, O., Nov. 22.— A young man, new to the industry, recently leased the Lyric Theatre, only local picture house, from Bert Schoonmaker who closed it two years ago because it produced no profit. But Richard Beals, the new operator, sensing the mutual dependence of theatre and merchants, secured the sponsorship of the town's 60 merchants who ad- vanced enough money to install Cine- maScope equipment and fix up the house so that it would be attractive. With the financial backing and boost- ing of the merchants, the theatre now can play top product and is operat- ing successfully. Tent No. Vs Annual Banquet Pulls 1,000 PITTSBURGH, Nov. 21.-Shirley Jones returned to Hollywood today to resume work on "Carousel" after ac- cepting an award last night in Hotel William Penn as "the person who brought the most fame to Pittsburgh during the year" at the Variety Club's 28th annual banquet. "Post-Gazette" critic Harold Cohen made the presentation to Miss Jones who hails from nearby Smithton. The banquet which drew nearly 1,000 persons found General Carlos Romolo, Ambassador from the Phil- ippines to the United States, as the main speaker. Mark J. Wolf, Interna- tional Main Guy, disclosed that Pitts- burgh Chapter Tent No. One had been awarded the International Heart Award for its work in behalf of the Catherine Variety Fund and the con- struction of a new wing to the Roselia Maternity Hospital. Award to Sportscaster The local tent's own Humanitarian Award went posthumously to Albert K. (Rosey) Rowswell, the Pirate base- ball broadcaster, for the comfort and cheer he brought to thousands of shut-ins. His son, William, accepted the plaque in his father's memory. 'Picnic' Is Given A 'Sneak' Here Columbia's "Picnic," forthcoming CinemaScope version of the Pulitzer Prize play, was "sneak" previewed here last night at the Loew's 72nd Street before an invited audience of industry leaders and members of the press. Harry Cohn, president of Colum- bia, in New York for a series of meetings, led a large contingent from his company. Joshua Logan, director of "Picnic," was on hand together with co-star Rosalind Russell and fea- tured players Betty Field and Arthur O'Connell. Predict $10,000,000 'Conqueror' Gross RKO Radio Pictures foresees a $10,- 000,000 world-wide gross for the Howard Hughes CinemaScope pro- duction of "The Conqueror," accord- ing to Perry W. Lieber, national di- rector of advertising, publicity and exploitation for RKO Radio. Speaking at a trade press confer- ence at General Teleradio headquar- ters here yesterday with Terry Turner, GT special consultant for the radio-television exploitation for the film, it was disclosed by Lieber and Turner that "The Conqueror" is ex- pected to be the biggest foreign grosser in the history of RKO Radio. Charity Premieres Planned Turner said that RKO Radio had allotted $1,300,000 as the over-all promotional budget for the picture which will have "one-shot" charity premieres in the overseas market, as well as in Washington and Ottawa, Canada, between Jan. 25 and 30. The domestic debut of "The Conqueror" will take place from "three to four weeks" later in 12 key cities, Turner said. The radio-exploitation consultant declared that roughly "one third of the over-all promotional budget will be allotted to radio and television." He also said that about $250,000 will be for national magazines with another $30,000 set aside for the for- eign premieres. Will Shoot Openings Abroad Turner said that 16mm. films will be taken at each of the foreign pre- mieres "to catch the local flavor and interest" and that these films will be edited for television distribution in America, prior to the domestic openings. He said that the length of these 16mm. films would depend on the "material shot at each premiere." Ask Theatres Exhibitor Awarded $27,905 for Fire OKLAHOMA CITY, Nov. 22.-A suit to collect $27,905.89 from eight insurance companies on policies cov- ering the Frontier Theatre here which was destroyed by fire, was set- tled in Federal District Court in the full amount. After hearing testimony for two days, a jury awarded the amount requested to George Pomeroy, Ama- rillo, owner of the theatre which burned on May 23, 1954. Under the policy terms the insurance firms owed him for damage to contents, improvements, equipment and films. Brandt to MC Lunch Harry Brandt will be the emcee at the Associated Motion Pictures Ad- vertisers luncheon which will be held at the Hotel Piccadilly here on Tues- day, it was announced here by Dave Bader, president. (Continued from page 1) Awards chairmen, that it would be proper, to satisfy local interests, to list alphabetically the five top con- tenders in each category and point out that the order in which the names appear did not necessarily constitute local or national standings. Sees Interest "Snowballing" The Council of Motion Picture Organizations, in a spot check of several key situations throughout the country, reported that interest in the election, stimulated by the growing publicity in newspapers, television and radio, was "snowballing." Exchange area chairmen reported that large percentages of all audi- ences were casting their ballots and that teenagers and women in a num- ber of cities have been expressing the most interest. San Francisco in- dicated that 25 per cent of the bal- lots distributed in participating thea- tres had already been cast. Rosenzweig to Head S-W Concessions Harry M. Kalmine, vice-president and general manager of Stanley War- ner Theatres, yesterday announced the promotion of Bernard H. Rosen- zweig to be head of the company's concession department. Rosenzweig came to the company after his graduation from the Grad- uate School of Business Administra- tion, Harvard University. He began his career in the financial department of the company and later became as- sistant to W. Stewart McDonald, Stanley Warner treasurer. He was advanced to the real estate depart- ment five years ago, while at the same time, continued to handle various special problems in the financial de- partment. 'Golden Arm' Trailer A special theatrical trailer for Otto Preminger's "The Man With the Golden Arm" featuring columnist Drew Pearson will be shown this week at 40 key houses located in and near New York, Los Angeles and Chicago. * Three Channel interlock projection » 16, 17 V2 & 35 mm tape interlock > 16 mm interlock projection CUTTING & STORAGE ROOMS THEATRE SERVICE, INC. I W 54th Si.. N Y 19 . JUdson 6-0367 MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen News Editor- Herbert V Fecke Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building, Samuel D. Bcrns, Manager; William R. Weaver, Editor Telephone HOllywood 7-2145 •' Chicago ^Bureau, 120 South LaSalle Street, Urben_Farley, Advertising Representative, Telephone Financial 6-3074; Washington. J. A. Otten, National Press Club Washington D C: tion Circle evy, a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac7*Telev^ Entered as^econd class matter Sept. 21, 1938. at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10*. "They don't want heavy dramas for Christmas— New Years!" "Let's give the folks gayety and music and romance, an eyeful of beauty and joy. Of course, I'm talking about M-G-M's KISMET It's the famed stage hit on the screen and what a holiday attraction! The world's largest theatre, Musk Hall, N. Y. has booked it for the best playing time of the year! (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) Motion Picture Daily Wednesday, November 23, 1955 Allied Asks (Continued from page 1) jected the arbitration draft and called on the association's officers to take whatever steps were necessary to prevent approval by Justice and the Federal District Court. Losing no time, Allied general counsel Abram F. Myers has sent diis resolution to Attorney General Brownell, with a specific request that the Attorney General turn down the plan when it is submitted to him. Justice officials have said the plan has not yet been submitted to them formally for approval. They also said the opposition of Allied and South- ern California Theatre Owners As- sociation would "not necessarily" in- duce them to reject it. However, they did not say what stand they would actually take. Allied has not yet forwarded to Justice officials the text of the con- vention's resolution attacking expan- sion of the divorced circuits, but it is expected to do this shortly. John Grant Rites HOLLYWOOD, Nov. 22-Funeral sendees for John Grant, 64, long- time Abbott and Costello staff writer, who died Saturday of a heart attack will be held here tomorrow. The significant developments in television and their meaning . . . Every Monday in Jelevis'ion Today Right at the start of the week — through an inter- pretive new style of trade paper journalism — this concise report of the sig- nificant news and events keeps you posted quickly and easily. Television Today Published every Mon- day in conjunction with Motion Picture Daily Television — Radio .with Pinky Herman* A SHOCKINGLY horrifying film, depicting brutality on the march during the more than 30 years of the Communist regime in Russia, is the picture "Nightmare In Red," the first of NBC's new TV series, "Project 20" which Armstrong Cork Co. has purchased for presentation Tuesday, Dec. 27, 9:30-10:30 P.M. in place of "Armstrong Circle The- atre." Henry (Victory At Sea) Salomon is the producer and Alexander Scourby is narrator. . . . "Camera Three," public service TV series pre- sented each Saturday (2:00-2:30 P.M.) by CBS and the N. Y. State Education Dept., will present Feodor Dostoevsky's world-famous psy- chological novel, "Crime And Punishment," over an eight-week sked beginning Saturday. Produced by Robert Herridge, directed by Frank Moriarty, with James Macandrew, moderator, the program will star Gerald Sarracini as "Raskolnikov," Silvia Short as "Sonia" and Lee Henry as "Inspector Porfiry Petrovitch." ft ft ft Don Voorhees and the Bell Telephone Hour Orchestra will broadcast for the first time next Monday, NBCoast-to-Coast, the composition "Suzy," from the new Rodgers & Hammerstein musical, "Pipe Dream," which opens on Broadway the following Wednesday. . . . The Stark-Layton production, "Modern Romances," which boasts the highest rating (Nielsen) of all NBC-TV daytime shows, will be NBColgated for an additional 13 weeks. Martha Scott is the program's story editor. . . . Increased activity in the color film department has resulted in the expansion of Circle Film Lab- oratories' technical staff. Prexy Herbert R. Pilzer has promoted Joe David, responsible for improve- ments in the processing of TV films, to plant super- Don Voorhees yisor and Fred To(jer0j inventor of several basic color processing machines, has been upped to the post of production manager. ft ft ft Nelson Case, spieler of the ABCommercials on TV's "Masquerade Party," has been renewed by producer Ed Wolf for another season. Nelson is also heard Sundays as announcer on the NBC-TV production, "Wide, Wide World." . . . Claire Mann, whose daily (Mon. thru Fri.) morning series TVia Channel 7 utilizes an interesting and highly understandable approach to the importance of adult education, has lined up as guests on her program prominent educators from metropolitan schools and colleges. . . . Newshawks and radio-TV commenators will preview Ludwig Bemelmens' original paintings Monday at the Hammer Galleries. Incidentally, Helen Hayes will play "Lady Mendl" in the Charles MacArthur-Anita Loos adaptation of Ludwig's book, "To the One I Love the Best," which Gilbert Miller will produce on Broadway this winter, las and Ed Begley, currently seen in the Broadway hit, "Inherit the Wind," will appear together Sunday on the "Alcoa Hour" TVehicle, "Thunder in Washington" on the NBChannel. Nelson Case Melvyn Doug- Mike Wallace, newscaster and commentator WABDeluxe, will be named honorary editor of the C.C.N.Y. Observation Post on the "Wendy Barrie Show" tomorrow. . . . Three new account execs added to the WABC-TV sales force include John R. Porterfield, formerly with Storer Broadcasting, also James E. Szabo and Leonard Hammer, both formerly with Adam Young TV. . . . Dennis James, star of the "ABChance of a Lifetime" TV series and the show's ork pilot, John Gart, have collabbed on a torch ballad, "Empty Chair," which sounds like a near future Hit Parader. . . . WABD's Igor Cassini Show, Friday, Dec 2, will emanate from the Annual Knickerbocker Ball at the Ambassador Hotel in Gotham, which raises funds for three local charities. . . . When Imogene Coca stars in a Max Liebman Spectacular next February, she'll offer a satire on television including a take-off on herself, while performing with Sid Caesar on the old "Your Show of Shows." Festivals ( Continued from page 1 ) to selecting films for entry at fes rivals." American film companies now get 40 per cent of their income from overseas and occupy 68 per cent of the free world's screen time, Golden pointed out. "It is quite evident,' he said, "that if they would main- tain or improve upon this position they cannot afford the luxury of ignoring festivals that are becoming more and more the trade fairs of the world film market. To send anything but their finest films and the most attractive stars to such a gold mine of world-wide free publicity would seem most short-sighted, particularly when the challenges to American preeminence in motion pictures are increasing." Sees Fairness Assured Golden admitted that American companies have been somewhat re- luctant to send their best films to festivals because some past experi- ences suggested that prizes were awarded on grounds other than quality. He said these fears proved groundless at Cannes, and stressed that for the first time an international jury was used there. The Commerce film chief also em- phasized the concrete commercial ad- vantages to U. S. participation in fes- tivals, in that in most cases films im- ported for festivals can subsequendy be shown in the country commer- cially without being charged against import quotas, and earnings from such commercial exhibition are freely transferable. The U. S. industry should continue to send top actors and actresses to the festivals, but that these should be carefully selected, Golden declared. He said the 12 American stars attend- ing Cannes left an excellent impres- sion on officials and press. He also urged that the U. S. Government con- tinue to be represented at the fes- tivals by government officials closely associated with film production or with the American film industry, and that U. S. trade press be included. USIA to Seek ( Continued from page 1 ) increased funds would be broken down among the various media, but presumably the motion picture divi- sion would get a substantial part. If the Budget Bureau fails to ap- prove the request for more money, Streibert said, he'll carry the fight directly to the President. He ex- plained that the failure of the Geneva Conference and the possible step-up once more in the cold war was a prime factor in the need for more funds. Walter Bredin, 59 Walter Bredin, 59, news editor for Hearst Metrotone News, died here yesterday at Queens General Hos- pital, Jamaica, N. Y. Bredin, in his 45-year career with the Hearst organ- ization, supervised assignments for News of the Day and Telenews Film Si Wednesday, November 23, 1955 MOTION PICTURE DAILY 5 National Bishops to Start Crusade Pre-Selling MITO Elects FOR the advertising campaign on "All That Heaven Allows," Uni- versal-International will use the same successful pattern of pre-selling with which "Magnificent Obsession" was launched. This announcement was made by David A. Lipton, vice-presi- dent of U-I. Particular emphasis has been placed on women's publications. Ads for "All That Heaven Allows" will appear in 14 national magazines, which have an estimated readership in excess of 100 million. Ads will appear in the December issues of "Life," "Look," "Woman's Home Companion," "McCall's," "Red- book," "Seventeen," "Family Circle," "Woman's Day," "True Story," "True Confessions," the fan magazines and "Maclean's" of Canada. • An interest-compelling full page ad on "I'll Cry Tomorrow" appears in the December issue of "Woman's Home Companion." • The initial issue of "Limelight," a new national magazine, is on the newsstands. Marlon Brando of "Guys and Dolls" is on the front cover. Con- siderable space in the issue lias been devoted to a pictorial and text story on "The Desperate Hours" and "The Rose Tattoo." The author of the article points up the fact that both tliese films were based on successful Broadway stage plays. • Susan Strasberg, star of "Picnic," is one of the Broadway stars on the front cover of "Life's" Nov. 21 issue. A pictorial sketch of Susan's career appears in the issue and "Picnic" re- ceives prominent mention. Parts of three additional pages in the issue are devoted to a review of Sir Walter Scott's "Quentin Dur- ward," produced by M-G-M. WALTER HAAS 20th-Schlesinger Deal Now Certain Consummation of the 20th Cen- tury-Fox-Schlesinger deal for the acquisition of African Theatres by 20th-Fox was considered here yester- day a certainty in view of the latesl stock acquisitions report. It was reported that 20th-Fox has now acquired about 95 per cent of the African Theatres stock outstanding and has extended the deadline for its offer to purchase the stock at $14 per share. The previous deadline was Monday. A 20th-Fo.\ official said the new deadline has been set in London and South Africa. Twentieth-Fox is seeking 100 per cent stock ownership of African Theatres, it was added, such ownership being a contingency in the deal. Over 90 per cent owner- ship was seen here, however, as en- titling 20th-Fox to certain legal re- dresses insuring complete ownership. ( Continued increase in objectionable films," the announcement said. Bishop Scully told the assembled cardinals, archbishops and bishops of the United States at their annual meeting here last week, that the Legion this year had listed the largest percentage of objectionable films in its history. The Bishops' Committee noted "with regret" that the number of offensive films in the "B" category (morally objectionable in part for all) had increased 11 per cent over 1954. Sees Code Evaded The bishops also felt bound to re- prove laxity in applying the Holly- wood Production Code and a tend- ency to distort and evade its prin- ciples and rules. They felt that the greater amount of offensive material stems from an increasing reluctance by producers and exhibitors to accept their full responsibility for the moral and social character of theatre enter- tainment. It was pointed out that the bishops have praised the Code several times in the last 20 years as being based on the Ten Commandments and on the traditional moral standards of a Tudeo-Christian culture. The Albany prelate cited two re- cent and pertinent statements of His Holiness Pope Pius XII on motion pictures, in which he encouraged the production and exhibition of films which would act as "wholesome agents in spreading goodness and truth and which would reflect the from page 1 ) rational nature of man and his re- sponsibility to his Creator." In its report on the moral quality of films produced during the last year in the United States, the Bishops' Committee said that 82, or approxi- mately 29.82 per cent were classified as "A-I" (morally unobjectionable for general patronage); 97, or approxi- mately 35.27 per cent as "A-II" ( morally unobjectionable for adults ) ; while 92 or approximately 33.45 per cent were rated as "B" ( morally ob- jectionable in part for all). The committee also reported that four films produced in this country during the last year were classed as "C" ( condemned ) . Of diese four condemned films, one bore the Seal of Approval of the Production Code Authority. The report also noted that a total of 275 domestic films were re- viewed by the Legion. Four from Overseas Condemned Of 52 foreign films reviewed by the Legion, the report said, 12, or approximately 23.08 per cent, were classed "A-I;" 18, or 34.62 per cent, "A-II;" 18 or approximately 34.62 per cent, "B;" and four, or approximately 7.69 per cent were condemned. It was announced that the Most Rev. John King Mussio, bishop of Steubenville, had been elected a member of the committee. He suc- ceeds the Most Rev. Bryan J. McEn- tegart, rector of the Catholic Uni- versity of America. Arbitration Craft (Continued from page 1) made by the joint committee toward the formulation of a plan which would be nationally acceptable to ex- hibitors and distributors alike. "We are fully aware," Frisch went on, "of the time and effort already given by the drafting committee, which included our representative, Leo Brecher, to achieve this goal, and it is the sincere hope of our associa- tion that in the very near future an arbitration plan acceptable to all seg- ments of the industry will be pre- sented to us for consideration." Unanimous Consent Needed Brecher, when asked to comment, explained that the MMPTA charter prohibits the organization from taking a stand on trade practice matters un- less unanimous consent of the mem- bership is received. When it ap- peared that unanimous consent could not be obtained for the arbitration plan, he added, the matter was tabled. Meanwhile, it was learned that the projected meeting of the Motion Pic- ture Association of America's legal committee had been tentatively slated for next week. The legal committee will meet to take action on the pro- posed arbitration draft, the only for- mal action by distribution said to be needed before the draft is submitted to the Department of Justice. MMPTA's action leaves Theatre Owners of America and Independent Theatre Owners Association, of New FCC May Re-Write ( Continued from page 1 ) broadcasting rules could stand some changes in the light of television net- work operation today. The committee declared that it is possible that the Communications Act and the chain broadcasting rules, both written long before the advent of television, have become "obsolete." Both the act and the rules, the com- mittee said, might require some "special clauses and policies" for tele- vision. The committee pointed out that there is a great difference be- tween radio and television networks, and that they are not similar enough to justify operating under the same policies. Study to Start Soon The committee was set up by Con- gress at the request of the commis- sion, to study the network situation. It announced today that it would soon begin work on a factual, well-docu- mented analysis of network broad- casting. The committee said it would look into the broad question of whether the present structure of networks and their relationships with other parts of the television broadcasting medium tend to foster or to impede the growth of a nationwide competitive broadcasting and television industry. York, the only exhibitor organization's to approve the draft. It was rejected by Allied States and Southern Cali- fornia Theatre Owners Association. (Continued from page\ 1 ) Nanos, St. Louis; Pete Medley, Sikes- ton, Mo.; Eddie Clark, Metropolis, 111. At today's luncheon, Dorothy Ward of the City of Hope awarded a cita- tion to outgoing President Lester Kropp for MITO's contribution, through publicity, for cancer. The convention went on record as heartily endorsing the Council of Mo- tion Picture Organizations and its ac- tivities, called for complete repeal of the admissions tax and recommended that the cooperation of Allied States be sought in urging distributors to furnish exhibition with a greater num- ber of prints and to consider a reduc- tion in the present rental rates. The convention closed with a ban- quet this evening. Cites Expansion ( Continued from page 1 ) conditions in England and on the Continent. Asked about color TV abroad at a press conference, Marx said that it still was a good way off. Questioned about the use of filmed TV shows abroad, Marx replied that film was being used quite "substantially" in programming. He added American Westerns and gangster films appeared to be most popular. Dubbing in the native language is a "must," he went on. He said the greatest advances in TV in terms of the number of TV sets, programming and stations, have been made by England, Western Germany, Italy and France. N.J. Allied {Continued from page 1) Dollinger and Lou Gold would meet this morning with Paramount branch manager Myron Sattler to discuss "a number of problems." One of the problems confronting northern New Jersey theatremen is the inability to buy Paramount product on a flat rental basis, Stern reported. flyBOAC ARISTOCRAT OF THE AIR Direct New York • London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave.. New York 17. N. Y.. tel. MU 7-8900 Last Night in New York, a first preview audience hailed Columbia's successor to "From Here to Eternity". . . WILLIAM HOLDEN KIM NOVAK BETTY FIELD • SUSAN STRASBERG • CLIFF ROBERTSON and co-starring ROSALIND RUSSELL AS ROSEMARY Screen play by Based upon the play "Picnic" by Produced on the stage by DANIEL TARADASH • WILLIAM INGE • THEATRE GUILD, Inc. and JOSHUA LOGAN l£"l7mZ ~[ln Produced by FRED KOHLMAR . Directed by JOSHUA LOGAN OnemaScoP^ technicolor MOTION PICTURE DAILY VOL. 78. NO. 100 NEW YORK, U.S.A., FRIDAY, NOVEMBER 25, 1955 TEN CENTS Weekend to Go Awards Voting Doubles; See Further Boost Verbal Publicity Held Contributing to Interest Voting in the Audience Awards election°m the last few days has been running double that of the opening days of the poll and is expected to increase still further before the end of the balloting on Sunday night, the Council of Motion Picture Or- ganizations revealed here on Wed- nesday, following a cross-country exchange area check. Theatre managers attribute the in- crease to heavy publicity in the news- (Continued on page 6) Mexico's Film Bank Doing 'Very Well' in Financing Producers Special to THE DAILY MEXICO CITY, Nov. 24. - The trade's own bank, the semi-official Banco Nacional Cinematografico, S. A., is doing "very well," it was an- nounced at the meeting of its ad- ministrative board. During the first nine months of 1955, the bank's tax- free profits were $120,853. During September, the bank financed the (Continued on page 6) M. P. Pension Benefits Raised $30 Monthly From THE DAILY Bureau HOLLYWOOD, Nov. 24.-The board of directors of the Motion Picture Industry Pension Plan yesterday voted to increase from $20 to $50 a month the benefits to be paid workers in- cluded in the plan beginning in January, 1960. The plan was estab- lished a year ago. The increase in the benefits to be paid employees upon retirement has been made possible by the increase in the contributions to the fund by both employers and employees under the new collective bargaining con- tracts negotiated last October. Para., N.J. Allied EDC Meet, But 'No Comment' New Jersey Allied's Emergency De- fense Committee met here on Wed- nesday with Paramount's New York branch manager Myron Sattler but none of the parties would comment on the outcome of the discussions. It was reported unofficially, however, that the talks centered on film rentals and the charge made by the Jersey unit that New Jersey was the only state in which Paramount would not sell on flat rentals. The meeting was said to be the first held by an Allied regional EDC unit since the territorial system of dis- cussing problems was adopted at the national convention in Chicago. Pioneers Foundation Starts Fund-Raising Special committees which have been named to conduct the Founda- tion of Motion Picture Pioneers' 1956 drive for contributions will make their initial reports to the over-all fund- raising committee here on Jan. 15. The special groups were named at a meeting of the general committee on Wednesday. One committee, which will cover the producer-distributor organizations, consists of Sam Rosen, George Dem- bow and Ned Depinet. Exhibitor organizations will be contacted on a national basis by Harry Rosen, Spyros {Continued on page 7) By Small Business Subcommittee Senate Group to Hear Alt Trade Segments Producers, Distributors As Well as All Exhibitor Units Are Promised Full Time By J. A. OTTEN WASHINGTON, Nov. 24. -Senator Humphrey (D., Minn.) today promised to give distributors, producers and all exhibitor groups a full chance to be heard by his Senate Small Business Subcommittee, following Allied States . ■ Association's statement of its com- Bishops' Crusade Call Draws Schary Reply In Defense of Films From THE DAILY Bureau HOLLYWOOD, Nov. 24. - Dore Schary, vice-president of M-G-M in charge of production, yesterday came to the defense of Hollywood pro- ducers in answering the charge of "moral laxity in the movies" made this week in Washington by the Bish- ops Committee on Motion Pictures, acting on a report by Most Rev. Wil- liam A. Scully, Bishop of Albany, N. Y. The Roman Catholic group has called for a "crusade of instruction and guidance on moral trends in mo- tion picture entertainment." The bishops, said Schary, "have a (Continued on page 2) plaints. He said he expected that govern- ment agencies such as the Justice De- partment and Federal Trade Commis- sion would also have to be heard. Humphrey has committed the sub- committee to hearings starting on Jan. 25 on Allied's complaints against the distributors. Today he declared he was sure the subcom- mittee would want to hear any other parties who have anything to con- tribute to the controversy and that he was quite sure the producers, dis- tributors and other exhibitor groups would want to be heard. The subcom- (Continued on page 6) All-VistaVision Line-Up from Para. Seen for Next Year Maas Makes '56 Forecast Sees More than $40,000,000 Cross Rentals for U.S. Films in Far East Gross rentals for American films of over $40,000,000 from the Far East in 1956 was forecast here yesterday by Irving Maas, Motion Picture Export Association vice-president in charge of the Far East division. Maas, who recently returned from a stay of a month in the Orient, mainly Japan, said the current gross of American films in the Orient is about $40,000,000. Indications, how- ever, point to a better year in 1956, he added, explaining that on the whole the economy in the Orient is improving. An index of the healthy growth of the film business, he went on, is the construction of new theatres in Japan, Bangkok, Hong Kong and the Philippines. India, he continued, remains one of the toughest markets to penetrate for American films or any other non-native product. Maas, although he did not visit India on his recent trip, said he would go to that country when he tours the Orient again next spring. Regarding Japan, Maas said that the $7,500,000 loan agreement which will unfreeze upward of $13,000,000 (Continued on page 6) While Paramount expects to release 20 pictures in 1956— approximately the same number that ■ it will have delivered this year— it will be the first year that the entire season's pro- gram will be in Vista Vision, according to the distribution blueprint for the coming year. An estimated 80 per (Continued on page 7) Arbitration Goes To Lawyers Tues. The legal commmittee of the Mo- tion Picture Association of America has set a meeting for Tuesday to take up the proposed arbitration draft. It is understood the "tabling" ol the proposed draft by the Metro- politan Motion Picture Theatre Asso- ciation, of New York, will be among discussion topics by the legal repre- sentatives of the film companies. 2 Motion Picture Daily Friday, November 25, 195: PERSONAL MENTION HOWARD DIETZ, M-G-M vice- president and director of ad- vertising-publicity, returned to New York vesterday from the Coast. • Jerry Levine, of the Paramount home office advertising department, is the father of a daughter born to Mrs. Levine at Beth Israel Hospital, Newark, N. J. • Lawrence Lipskin, public rela- tions assistant to the president of Columbia International, has returned to New York following a trip to Manila and Tokyo. • William B. Zoellner, head of M-G-M short subject sales, will return to New York today from Pittsburgh, Indianapolis and Cincinnati. • Joseph Bronsteen, general man- ager of Bronstein Drive-in Enterprises, Hartford, will return there with Mrs. Bronstein on Dec. 15 from Arizona. • Phil Isaacs, Paramount Rocky Mountain division manager, returned to Denver yesterday from New York. • Miles A. Goldbrick, manager of Westrex Company, Orient, has re- turned to Tokyo from New York. • Herb Steinberg, Paramount na- tional exploitation manager, will leave New York at the weekend for Detroit. • . Stanley Kramer, producer, will return to Hollywood on Monday from Madrid. • Jack H. Levine, president of Cer- tified Reports, will return to New York today from Boston. • George Murphy, M-G-M studio public relations head, has returned to Hollywood from Philadelphia. • George Seaton, producer-director, will leave Hollywood on Monday for New York. Schary Answers ( Continued from page 1 ) perfect right to criticize and to or- ganize a crusade against what they feel to be morally objectionable in films. But, he added, "we hope they will respect our right to make motion pictures as we see fit." Schary emphasized the fact that criticism is both welcome and help- ful, but warned against the possibility of its reaching the point where it might be equivalent to censorship. Other industry officials were not immediately available for comment. Paramount, Macy's Launch Kaye Film Paramount's promotion campaign on "The Court Jester" got off to a start yesterday before a nationwide television and radio audience as Danny Kaye, the picture's star, made his appearance as a top personality of Macy's Thanksgiving Day Parade here. Some 2,000,000 holiday-mind- ed persons lined the parade route. Kaye, attired in the multicolored Jester's costume he wears in the comedy, capered continuously in Kaye style. Dena Kaye, the comed- ian's young daughter, occupied the same float as "Queen of the Parade." Meanwhile Kaye on Monday will leave Detroit for Seattle and the first of a series of special sneak pre- views of the picture across the coun- try. Exhibitors and representatives of press, radio and television have been invited to the special previews of "The Court Jester." The theatres where the previews will be held are: the Paramount, Seattle, on Nov. 28; Denham, Denver, Nov. 29; Paramount, Des Moines, Nov. 30; Majestic, Dallas, Dec. 1; Carolina, Charlotte, Dec. 5; Fox, Atlanta, Dec. 6, and the Sanger, New Orleans, Dec. 7. Kaye will make a stage appearance at each preview per- formance. 'Dolls9 in 'Gala' Bow At Coast Benefit HOLLYWOOD, Nov. 24. - Film- dom's most glamorous stars joined with state, civic and society leaders when Samuel Goldwyn's "Guys and Dolls" debuted at the Paramount for the benefit of Cedars of Lebanon Hospital, for which $150,000 was raised on the sale of the $100 tickets. The show was a sellout. Gov. Goodwin Knight of California headed the state officials attending. Mayor Norris Poulson also was on hand, as well as Frank Sinatra, Jean Simmons and Vivian Blaine, of the cast, in addition to the Goldwyn Girls, Lana Turner, Jack Benny, Dore Schary, Stewart Granger, Bob Hope, Cecil B. DeMille, Claudette Colbert, Leslie Colbert, Leslie Caron, Louis B. Mayer, Ann Miller, Lucille Ball, Desi Arnaz, Walter Pidgeon, Jack Warner, William Holden, John Wayne, George Murphy, Gordon MacRae, Don Hartman, Joan Caul- field, Jeanne Cram, Ann Francis, Dana Andrews, Shirley Jones, Vir- ginia Mayo, Zsa Zsa Gabor and others. Book 'Champion's" Medallion Pictures' "Champion's Reward," has been booked into the Fox Theatre in Detroit for a two- week engagement during the Christ- mas holiday season. Switch: Publicity Men Guests of Press Assn. From THE DAILY Bureau HOLLYWOOD, Nov. 24.-In a re- versal of tradition, 20 independent publicity agents will be the guests of the Foreign Press Association at a luncheon here on Tuesday, it has been announced by Henry Gris, presi- dent of the FPA. The affair will be held at the Knickerbocker Hotel. General Tire Buys Out Macy's Interest From THE DAILY Burcait WASHINGTON, Nov. 24.-General Tire and Rubber Co. has purchased from R. H. Macy and Co. for $2,- 250,000 the outstanding 10 per cent stock interest in General Teleradio, Inc., the Federal Communications Commission was told. This means that General Tire, which already owned 90 per cent of the General Teleradio stock, will be complete owner of RKO Teleradio Pictures, Inc., the firm that will re- sult from the planned merger of RKO Radio Pictures, Inc., and Gen- eral Teleradio, Inc. General Teleradio recently bought out RKO Radio Pic- tures. Will Transfer 16 Stations The purchase of the Macy stock was disclosed when General Tele- radio asked the FCC yesterday for permission to transfer 16 radio and television stations to RKO Radio Pictures. FCC approval of this trans- fer is a necessary preliminary to the proposed merger, disclosed in Holly- wood on Monday. The 16 stations in- volved are located in Los Angeles, San Francisco, Hartford, West Palm Beach, Boston, New York City and Memphis. Jaacohs to Holland On 'Rosenblatt Story' Ned Jaacobs, film and stage pro- ducer, will leave here by plane to- day for Amsterdam, Holland, where he will establish studio headquarters for the making of "The Cantor Rosenblatt Story." Charles Oxton is being considered to write the screen play from the biography of Cantor Rosenblatt recently published by Far- rar, Straus & Young. Annalisa McCarthy, formerly with Cinetone Studios in Amsterdam, and recently on the staff of the Nether- lands Industries Institute in The Hague, will be the European repre- sentative for the Jaacobs American corporation. Temporary headquarters for Jaakobs' production company will be with Jaakobs affiliate Triofilm, in Amsterdam. Shooting will begin early in 1956. 20th-Fox's Net for 39 Weeks in Slight Drop; $4,446,851 Twentieth Century-Fox and wholly owned subsidiaries reported consoli dated earnings of $4,446,851 for the 39 weeks ended Sept. 24. This amounted to $1.68 per share on th 2,644,486 shares of common stock outstanding as compared with earn ings for 39 weeks of 1954 of $5,- 732,063 or $2.17 per share on thej same number of shares. The earnings for the third quarter ended Sept. 24 amounted to $1,656,- 051, equal to 62 cents per share, as compared with $2,635,518 for the third quarter of 1954, equal to $1 per share. The earnings for the sec- ond quarter of 1955 were $1,366,989, or 52 cents per share. Skouras Reports Oil Operations Spyros P. Skouras, president, re^ ported that Universal Consolidated Oil Co. had placed on production the seven wells heretofore completed by that company on its 20th Cen- tury-Fox 280-acre lease. Pipe line connections for both oil and gas have been installed and the first oil was delivered from the lease on Nov. 2. All of the wells are being produced on restrictive chokes and all wells are flowing clean oil, he said. At the present time, the seven wells are producing 3,000 barrels daily, ac- companied by 6,000,000 cubic feet of natural gas. The average gravity oi the oil is 27 degrees and the posted price is $2.63 per barrel, and the price of gas is 18 cents per thousand cubic feet. Well No. 8 is now being drilled. $100,000 Ad Budget For AAfs 'Crime' A national magazine advertising campaign budgeted at $100,000 has been scheduled for Allied Artists' "Crime In The Streets," John C. Flinn, director of advertising and publicity, announced. The film is based on the television drama by Reginald Rose and is scheduled for release next March. In addition to the magazine cam- paign, "Crime In The Streets" will be promoted via newspapers, motion picture trade publications, television, radio and billboards. NEW YORK THEATRES RADIO CITY MUSIC HALL Rockefeller Center "THE TENDER TRAP" in Cinemascope and Color starring Frank SINATRA • Debbie REYNOLDS David WAYNE • Celeste HOLM AN M-G-M PICTURE and SPECTACULAR STAGE PRESENTATION MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steem News I'.ditor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau, Yucca-Vine Building. Samuel D. Berns, Manager; William R. Weaver. Editor, Teephone Hollywood 7-2145; rhicatro Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative. Telephone Financial 6-3074; Washington. J. A. Otten. National Press Club, Washington, D. L., London Bureau, 4 Golden Square, Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pay, News Editor. Correspondents in the principal capitals ul the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Ouigley Publishing Company, Inc., 1270 Sxth Avenue. Rockefeller Center, New York 20, telephone Circle 7-3100 Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy, Vice-president; Leo J. Brady, Secretary. Other Ouigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising each published 13 times a year as a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, tame. Entered as second class matter Sept. 21, 1938. at the Post office at New York, N. Y„ under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10*. If Friday, November 25, 1955 Motion Picture Daily people Krushen Report on Midwest Clarence M. Turley, part-owner of the Ambassador office and theatre building and the Missouri office and theatre building, St. Louis, was elected 1956 president of the Nation- al Association of Real Estate boards ;at the 1955 meeting in New York. 1 art Stan Morris has been appointed trade news editor for the ABC-TV 1 Western division. Morris joined ABC- ^ i TV in July of this year and was ! previously associated with the Len Simpson Publicity Agency for two years. Prior to his association with Simpson, Morris served as a publicist at Universal, RKO, Eagle Lion and independent studios. Charles D. McNamee has been ap- pointed Southern sales representative for National Telefilm Associates, Inc., with headquarters in Memphis. Irving Marcus, National Screen salesman in Cleveland, has held first place for nine weeks in the national George Dembow sales drive and with only three more weeks to go, is straining to maintain that position to the Dec. 15 deadline. Leo and Sam Greenberger, owners of motion picture theatres operated by the Community Circuit in Ohio, broke ground last week for a $400,- 000 deluxe motel of 50 rooms in Cleveland. Site is across the street from their present Noble Motel. Urban Anderson, manager of the Associated Circuit's Uptown Theatre in Cleveland, has been transferred to Toledo where he will succeed Jack Lykes as manager of the Colony The- atre, also an Associated unit. Lykes recently resigned. Howard Funeral Today HOLLYWOOD, Nov. 24.-Funeral will be held here tomorrow at the Home of Peace Cemetery for Shemp Howard, 59, comedian, who died •Tuesday of a heart attack. His widow, U son and two brothers survive. Miss Film Row, St. L., Is Frances Hoffman Special to THE DAILY iT. LOUIS, Nov. 24.-F ranees Hoffman, of M-G-M, received the jresentation and award as "Miss Film \ow" at the banquet her© which ilosed the 37th annual convention of vlissouri-lllinois Theatre Owners at he Hotel Chase. Toastmaster at the iffair was Tom W. Edwards. Attendance Up Exhibitors Optimistic Over Strong French Trade Product Scheduled for Dec. Release geen Qn Road To Prosperity Exhibitors in the Midwest, South and Southwest are showing an "air of keen expectancy" because they are anxiously awaiting the good product which all companies will release around Christmas time, Mori Krushen, United Artists exploitation manager, stated here on Wednesday. Krushen, who returned early this week from a two-and-a-half-week swing around the UA offices in that area, said that exhibitors "smell the forthcoming big-money product which UA and others are preparing for release." UA, like many other companies, will release a number of top films in December and later, among being "Alexander, The Great," Indian Fighter," "Trapeze," Man With the Golden Arm,' "Foreign Intrigue." Commenting on the Robert Rossen production of "Alexander," Krushen said that there was considerable editorial interest in the film because of "its grandeur, scope of product and box office poten- tial." "They are looking forward to a good thing," the UA exploitation chief stated. them "The "The and Kramer Sets 'Pride' Photographic Lab. MADRID, Nov. 24.-S t a n 1 e y Kramer, producer of "The Pride and the Passion," now being filmed here, has installed a completely modern photographic laboratory capable of developing, enlarging and printing still shots of the Vista-Vision produc- tion which United Artists will release. In addition to creating its own lab, the Kramer operation is also capable of doing its own mimeographing and photostating, and also has built its own restaurant on a vacant lot adjacent to the studio. Nathan E. Goldstein Returns from Europe SPRINGFIELD, Mass., Nov. 24.- Nathan E. Goldstein, former presi- dent of Western Massachusetts Thea- tres, now headed by his brother, Samuel, has returned here from a two-month trip to Europe and Israel, during which he visited with his son, David, in Paris. David Goldstein is American representative on the Com- mittee of Culture and History of the USSR. Goldstein will leave shortly for his home in Sarasota, Fla. Fan Mail Important, King Tells Women From THE DAILY Bureau HOLLYWOOD, Nov. 24.-To be a good citizen you not only should get out and vote in all public elec- tions, but you also should cast your ballot by writing letters expressing your likes and dislikes to the makers of any product you buy— including motion picture entertainment, Henry King told the Beverly Hills PTA Council as guest speaker at its monthly meeting. "A film studio or any other business organization bases its policies some- what on the letters it receives from people who write in expressing their preferences," the 20th Century-Fox producer-director asserted. "You owe it to yourself to express your opinions —and don't worry, they will be care- fully noted by the recipients. 'No Letter Is Ignored' "Drop the idea that no one writes fan letters, for instance, except teen- agers or cranks. No letter is ignored. It all becomes a part of statistics which may serve as the basis for executive decisions. You can help dictate trends in future pictures by writing in your likes and dislikes about current releases." King pointed out that the amount and nature of the fan mail received by a studio frequently is quite in- fluential in determining which stars get the best roles. In this respect it practically dictates acting careers. "The irony is that the one person in possibly a thousand who sits down and writes a letter virtually becomes a spokesman for the other 999, since his is the only vote counted, King stated. Ingrid Bergman's 'Fear' to Astor of the Robert M. Savini, president Astor Pictures, has announced acquisition of "Fear," Ingrid Berg- man's latest feature production, which will go into theatrical release in the near future. The deal for the produc- tion was made with Park Pictures. 'Teahouse' to Tokyo M-G-M announced from Tokyo the conclusion of an agreement with the Daiei Studios for the filming in Japan next spring of the M-G-M produc- tion of "The Teahouse of the August Moon." As a part of the agreement, Machiko Kyo, Japan's feminine star, will co-star in the picture with Marlon Brando and Glenn Ford. Use of the Daiei studio facilities were also pro- vided for. 'Dementia'' Here Dec. 22 Van Wolf-API Productions, an- nounced that "Dementia" and "Picas- so," will open on Dec. 22 at the 55th St. Playhouse here. "Dementia," di- rected by John Parker, was banned by the New York State Censor Board for over two years, and has just re- cently been passed under special dis- pensation. It is described as "the first foreign film to come out of Holly- wood." By HENRY KAHN Three hundred and 82 million peo- ple went to the cinema in France in 1954 and spent 94 million francs. This shows an improvement and is a definite indication that the wind is changing and the industry is back upon the road to prosperity. Nevertheless, there still seems to be a long way to go; but it is most likely that the present position will encourage the production, distribu- tion and exhibiting sides to try to force the government to act upon four cardinal questions. Price Ceilings a Problem The first of these is the end of price ceilings. The industry has pointed out that freedom to charge an adequate price for an evening's entertainment at the cinema does not necessarily mean prices will be in- creased. All the exhibitors are ask- ing is the right to charge what they consider to be a fair price for the program they have to offer. 2) The exhibitors are also deter- mined to press for real fiscal reform. At die moment, this is almost chaotic as municipal councils and even small communes impose taxes on local cinemas. Indeed, some cinemas have closed in protest. 3) With regard to aid, the produc- tion side wants a long term credit system to be drawn up, apart from the present aid fund which is fed by a special cinema tax. It states tbat this will be the only way to assure in- creased activity in the industry. 4) The industry wants to see the exhibition side included in the gen- eral economic expansion program. That is to say that steps should be taken to assure exhibitors building or opening cinemas in agricultural areas of adequate attendances. This, it is estimated, can only be done by raising the standard of living in rural areas sufficiently densly populat- ed to warrant the opening of cinemas. Settle $8,500,000 Providence Action An $8,500,000 anti-trust suit filed two years ago by the Metropolitan Theatre Co. of Providence, R. I., was settled and discontinued in N. Y. Federal Court on Wednesday. Terms of the settlement were not revealed. The plaintiff, operating the Metro- politan Theatre in Providence, sought an injunction to "restore competition among Providence exhibitors." Charg- ing discrimination, the suit had been filed against a group of Providence theatres and 10 distribution com- panies. ...and then they gave hix They gave him the rank of '% General and /the name of hero... they gave him1 almost every honor a fighting man can win... and then they gave him a court-martial ! in OTTOPREMINGER'S 0 i M ARTI, ■■■■■■■ Motion Picture daily Friday, November 25, 1955 I SBC to Hear Awards Voting Doubles (Continued from page 1) mittee will probably request the views of the government agencies, he added. The subcommittee staff has already informally sounded out several exhibi- tor and distributor representatives as to whether or not they'll want to be heard, it was learned. "We will try to keep the hearings as short as possible," Humphrey said. "All of the subcommittee members w ill be very busy with other commit- tees and bills. But we certainly in- tend to give all parties all the time necessary to present whatever they feel bears on this case." Asked whether he felt Allied had a good case against the distributors, Humphrey replied that he could not comment as to whether Allied's com- plaint was justified, but that the or- ganization certainly felt very strongly that it had a grievance and that this justified Congressional investigation. He said he had put off the hearings during the past session of Congress in hopes that the exhibitors and dis- tributors could get together, but that it now seemed they could not." ' Texas Lady9 Set "Texas Lady," the Holt-Rosen pro- duction for RKO release, will open simultaneously in 10 situations in the Los Angeles area next Wednesday. Eight of the dates are drive-ins of the Calpac circuit. ( Continued papers and by the word-of-mouth ad- vertising by early voters. In many areas patrons are now asking for bal- lots at the boxoffices instead of wait- ing for them to be handed out. Harry Mandel, advertising and publicity director for the RKO Thea- tres, reported that at a division meet- ing of managers on Wednesday an analysis of the voting showed that it was running 100 per cent above that on the opening days. Emanuel Frisch, vice-president ol the Randforce circuit and president of the Metropolitan Motion Picture Theatres Association, stated on Wed- nesday, "The Audience Awards has been highly successful. It has really given us something to build on in succeeding years." 'Encouraged,' Says Shaw Harry Shaw, chairman of the New Haven exchange area Audience Awards committee said he was very much encouraged by the success of the promotion in his territory. He estimated that from 75 to 80 per cent of the audiences in his circuit were casting their ballots. Theatre man- agers are enthusiastic, he said, de- spite the burden of extra work nec- essitated by the nightly tabulation of ballots. Harry French, president of the Minnesota Amusement Co., reported that the decision to make the first AWA ZatuteJ SAMUEL COLDWYN, Jr. Don't Miss This Luncheon Get-Together Tuesday, Nov. 29 PICCADILLY HOTEL 12:30 P.M. Harry Brandt Will Emcee the Salute to United Artists' Newest Producer Tables May Be Reserved by calling HANS BARNSTYN PLaza 3-2434 Single Tickets at the Door from page 1 ) public announcement of the winners of the election in the newspapers had resulted in a big splurge of news- paper publicity. All of the larger circuit theatres, he said, are co-op- erating actively in the poll. M. A. Lightman, Jr., of Malco Theatres, Memphis, reported that 11 of the largest theatres in the city were actively behind the poll. Nine of them banded together, he said, to offer a year's pass to voters cor- rectly naming the five top winners, and a three-month pass to those able to pick 4 out of 5. With the seasonal closing of some of the outdoor thea- tres this week, a sharp pick-up was noted in the voting in some of the downtown theatres. Enthusiasm in Upstate N.Y. Harry Lamont, chairman of the Albany Audience Awards committee, reported excellent newspaper co-op- eration in Albany and Schenectady, with the theatre public responding favorably to the idea of picking their own "bests" in pictures and per- sonalities. Sindlinger & Co., research con- sultants, which is conducting a num- ber of audience surveys for thea- tres throughout the country, report- ed they had to suspend operations in several situations this week be- cause patrons were so busy study- ing and marking their ballots they did not wish to be bothered with questions about their picture habits. George Kerasotes of the Kerasotes Theatres in Springfield, 111., estimated 50 per cent of the patrons of that circuit were casting ballots, and that the public response was extremely favorable. Voting Heavy in Denver Paul Lyday, publicity director for the Fox Intermountain circuit, re- ported that voting in some of the Denver theatres was running as high as 80 or 85 per cent of the audience totals. He estimated the area aver- age as between 65 and 70 per cent. Voting, he said, has been much heavi- er than in previous local and regional polls. Mexico Film Bank ( Continued from page 1 ) ' production of 13 pictures to the amount of $537,765. As of Oct. 31, the bank's economic resources stood at $7,681,035, but without increasing capital which remains at $800,000. In 1952, those resources were $4,400,- 000. It was emphasized that the bank will continue financing the making of an average of 13 pictures monthly, or about 80 yearly. The bank's Oct. 31 balance sheet shows loans, credits and discounts totaling $3,955,185 and $3,840,000 worth of its bonds circulating. Congressman Jorge Ferretis, chair- man of the National Cinematographic Roard, asserted that the bank is wide open to all producers, to the extent that all who can present a good story, director and cast are always assured a $12,000 advance. Touch on Films Only Lightly in Boston Delinquency Hearing Special to THE DAILY BOSTON, Nov. 24.-Judge John J. Connelly of the Boston Juvenile Court told a legislative commission which is studying the increased wave ol juvenile delinquency that by 1960 there will be 2,000,000 juveniles who will be in contact with the law il the trend continues. "This is double the present figure and crime and horror books are cer- tainly one of the contributing fac- tors in the aggressive behavior pat- terns seen," he said. "These crime stories can very well be one of the factors entering into the general pic- ture of juvenile delinquency. This type of thing does not depict freedom of the press. It is license in my opinion and freedom of the press is not involved." Although the commission is making .a study of the effects of comic books on children, the subject of motion pictures and television was brought up only once at the meeting, when Dr. Elinor Maccoby of the Harvard Laboratory of Human Relations and Development said she took a dim view of self-censorship. s ol 11 w Far East ( Continued from page 1 ) in frozen yen, will go into effect shortly with the disposition of cer- tain technicalities. Japanese exhibi- tion was praised by Maas for remain- ing on "top" of new developments, explaining that many new theatres either have been built there or are under construction, completely equipped for new developments, and that the other theatres also keep up to date in new techniques and fur- nishings. The Philippines, which after Japan is the top market for U. S. films, should remain "strong" next year, Maas continued. He was hopeful that the industry will be able to bring out the estimated $4,000,000 which has accumulated there. In Indonesia, another big market for U. S. films in the Orient, he said negotiations are under way for a new agreement covering the ac- cumulated remittable funds of 1955 which amount to well over $1,000,- 000. This is in addition to the $1,- 100,000 which is due American com- panies within the next few weeks under a 1954 deal. Indonesia, he added, has imposed a quota of 250 American features per year. IN A HURRY FOR ^ SPECIAL TRAILERS? ill:-! myst jk L e to Dili Stir se id |ns ilv Fi in t Kav % y fed »n; III 1 h Hit You'll be glad you did! We'll give you fast service and the finest quality! hi FILMACK n 5, is "riday, November 25, 1955 Motion Picture Daily 7 : Vista Vision (Continued from page 1) ent or more of the total number of pictures to be released in 1956 will ie in color by Technicolor. Among the pictures anticipated for he coming year are two that Para- nount expects will represent mile- ;tones in motion picture-making. They ^re Cecil B. DeMille's production of he Bible's "The Ten Command- nents," with Charlton Heston in the ole of Moses, and Ponti-DeLaurentiis' ilmization of Leo Tolstoy's novel, 'War and Peace," with an all-star cast leaded by Audrey Hepburn, Henry ?onda and Mel Ferrer. Wide Choice Seen A breakdown by classification of ■he 1956 Paramount product thus far cheduled shows that exhibitors will pe offered at least five comedies- -jrtdth-music, three adventure-dramas, :wo romantic comedies, two mystery- Iramas, one comedy-drama, one nusical adventure-romance and one nystery-comedy, in addition to the ibove-mentioned two historical epics. Leading off in the new year will 3e two Hal Wallis productions: 'Artists and Models," comedy-with- nusic in Technicolor, starring Dean vlartin and Jerry Lewis, and "The ilose Tattoo," comedy-drama con- ender for Academy Award nomina- ions, starring Burt Lancaster and 'taly's Anna Magnani. Following these, but not necessarily h the order named, will be Danny jCaye's medieval comedy-with-music, 'The Court Jester," in Technicolor; Tudolf Friml's musical adventure- omance, "The Vagabond King," in Technicolor, starring Kathryn Gray- ion; Alfred Hitchcock's mystery- :omedy, "The Trouble With Harry," n Technicolor, and Michael Curtiz's nystery-drama, "The Scarlet Hour." Crosby Vehicle Slated As the year progresses, additional Paramount films will include the Technicolor comedy - with - music, 'Anything Goes," starring Bing Cros- by, Donald O'Connor, Jeanmaire and vlitzi Gaynor; Perlberg-Seaton's ad- /enture-drama, "The Proud and Pro- tane," with William Holden and Oeborah Kerr; "The Birds and the 3ees," Technicolor comedy-with-music n which TV's George Gobel makes lis film debut co-starring with Mitzi Gaynor, and Dean Martin - Jerry _.ewis' comedy-with-music about the West, "Pardners," in Technicolor. REVIEW: Pioneers Foundation ( Continued from page 1 ) 5. Skouras and Harry Brandt. Cam- paign ads will be placed in the in- lustry press. The Pioneers have voted to hold :uture meetings of the boards of both he Motion Picture Pioneers and the foundation five times a year instead )f holding one annual meeting. The general fund raising commit- ee consists of Jack Colin, Marvin itirsch, Sam Rinzler, Harry Takiff, Depinet, Brandt, Skouras, Rinzler ind Dembow. Shack Out On 101 Br oidy- Allied Artists Hollywood, Nov. 24 The element of surprise found in Edward and Mildred Dein's story and screenplay is doubly enhanced by Lee Marvin's delightful portrayal of a simple-minded short order cook, who turns out to be the menace of the film. Edward Dein proves himself to be a capable director as well as clever writer in guiding the visual aspect of his entertaining, suspenseful story. Budget-wise, the production values have been allocated to the small, but well chosen cast, with Terry Moore, the only female in the film, as the target of romantic desires by Frank Lovejoy, Keenan Wynn and Marvin. Marvin should certainly gain in importance as a marquee name with this picture. This one is deserving of adequate playing time and some extra ex- ploitation effort to take care of the word-of-mouth acceptance which can echo at the box office. The film's title is descriptive of the main setting and locale, referring to a lonely eating place, owned by Wynn, and located on Highway 101 near a well-guarded electronics laboratory. The shack, with a view of the mountains at its front door and a stretch of the Pacific Ocean in the rear, serves as a base for Marvin's purchase of secret government in- formation. Miss Moore, a waitress, who has her heart set on Lovejoy, a professor at the laboratory, is temporarily discouraged when she suspects him of working with Marvin against the government. In an exciting climax, Marvin, about to be trapped by FBI agents, leams that Lovejoy is not on his team. He manages to keep everyone at bay with a gun, until Whit Bissell, who was preparing to leave with his friend Wynn on a fishing trip to Mexico, makes use of a skin diver's harpoon gun, which finds its mark in Marvin's back as he tries to escape. The William F. Broidy Production was produced by Mort Millman. Running time, 80 minutes. General classification. For release in De- cember. SAMUEL D. BERNS Award Seaway Film WASHINGTON, Nov. 24. - Hol- land-Wegman Productions of Buffalo, N. Y., has been awarded a contract to produce a documentary film on the St. Lawrence Seaway construc- tion, according to die Seaway De- velopment Corp. The firm wanted just under $65,000 to make five color films— a 14-minute film each year through 1958, plus a final 28-minute composite film. 'Tattoo' Bow Dec. 13 HOLLYWOOD, Nov. 24.-A "gala" premiere of Hal Wallis' Vista Vision film, "The Rose Tattoo," will be held on Dec. 13 at the Stanley Warner Beverly Hills Theatre by die City of Hope whose charities will receive pro- ceeds from the event. In conjunction with the premiere, there will be a Golden Circle premiere supper, at- tended by screen and society notables, later at the Beverly Hilton Hotel. National Pre~Selling THE November 21 issue of "Life" had a pictorial story on Sir Walter Scott's "Quentin Durward," produced by M-G-M. Durward is an old-fashioned Scottish Knight who refuses to be- lieve the age of chivalry is dead. His valorous deeds help to reunite France during the reign of Louis XI. Both action and romantic photos taken on the production sets illustrate the review. "Two Broadway stage hits become top film fun," reports "Coronet" in the November issue. They are: Rod- gers and Hammerstein's "Oklahoma!", pioduced in Todd-AO, and "My Sis- ter Eileen," starring Janet Leigh and Jack Lemmon. • The December issue of "Screen Stories" has a feature story on Mar- garet O'Brien, star of David Butler's "Glory," and a personality story of Rory Calhoun, the male lead in "Treasure of Pancho Villa." • A beautiful color full-page photo taken on the production set of "In- vitation to Dance," starring Gene Kelly, leads off the autobiographical Kelly story in the December issue of "Seventeen." Opposite this page is an entire page of text devoted to Gene Kelly's de- scription of the dance sequences in "Invitation to Dance." The author also writes interestingly about his career in motion pictures. • Louella Parsons interviewed Marisa Pavan who plays Anna Magnani's daughter in "The Rose Tattoo" for the- Nov. 20 issue of "Pictorial Re- view." • "The Rose Tattoo," and "The Des- perate Hours" have been selected by Florence Somers for featured reviews in the December issue of "Redbook." WALTER HAAS oooooooooooooooooooo o o o o o o STEREOPHONIC SOUND BY ALTEC LANSIN OQOOOQOOOGQOOOO P P P P P P o 'Specialists in Motion Picture Sound" 9356 SANTA MONICA BLVD., BEVERLY HILLS, CALIF. 161 SIXTH AVENUE, NEW YORK 13, N. Y. Today more theatres use Altec Lansing stereophonic speakers and amplifiers than all other makes combined. Proof enough that Altec "Voice of the Theatre' speaker systems and Altec amplifiers and controls are the best for quality, dependability and economical operation. More films than ever have stereo sound. See your theatre supply dealer now for early delivery of the finest stereophonic equipment, Altec Lansing. ALTEC A THE CAPITOL THEATRE, NEW YORK. THE CHICAGO THEATRE, CHICAGO. THE ASTOR THEATRE, BOSTON. THE RANDOLPH THEATRE, PHILADELPHIA. KEITH'S THEATRE, WASHINGTON, D. C. THE STAGE DOOR, SAN FRANCISCO. They'll Tell You About GUYS AND DOLLS NEW YORK— Going like a house afire in its 3rd record week! CHICAGO— Tops everything for straight picture policy in 2nd terrific week! BOSTON— Margin of all-time leadership grows daily in 2nd record-breaking week! PHILADELPHIA— 3rd week continues to pile up record grosses! WASHINGTON, D. C— Breaks every record in house history in opening week! SAN FRANCISCO — Opening week tops all-time records. Nothing like it ever! AT PRESS TIME! LOS ANGELES, DETROIT OPENINGS DITTO! ton MOTION PICTURE DAILY v OL. 78. NO. 101 NEW YORK, U. S. A., MONDAY, NOVEMBER 28, 1955 TEN CENTS Balloting Ends Public Anxious For Results of Awards Voting Rhoden Will Announce Preferred' on Dec. 6 The U. S. public, plus all facets of he motion picture industry, were re- ported yesterday to be sitting on "pins md needles" awaiting the results of he first Audience Awards poll of the ilm goers preference for pictures, performances and new personalities. The balloting, which ended last light in more than 8,000 theatres, ;onducted under the auspices of the Council of Motion Picture Organiza- ions, was reported by exchange area \udience Awards committee chair- ( Continued on page 5) Snaper in Protest of Loew N.J. Drive-in Wilbur Snaper, whose Keyport Theatre Corp. operates the Strand, in Keyport, N. J., has filed a motion to intervene on Loew's Theatres' ap- plication for court permission to build i drive-in in Raritan, N. J. Snaper, a former president of Allied States and formerly head of New Jersey Allied, said that his Keyport Theatre, which he described as about two miles from the project- ed Loew's drive-in, and other thea- ( Continued on page 5) Disney Product in S. Africa to 20th Twentieth Century-Fox Interna- tional Corp. will distribute in South Africa six features and a correspond- ing number of shorts produced by Walt Disney, it was announced by 20th-Fox. The feature films consist of "20,000 Leagues Under the Sea" and "Lady and the Tramp," both in Cinema- Scope, and "The Vanishing Prairie," "The African Lion," "Davy Crockett, King of the Wild Frontier" and "The Littliest Outlaw." The shorts are "Toot, Whistle, Plunk and Boom" and "Switzerland," both in Cinema- Scope, and "Siam" and "Arizona. Sheep Dog." Won't Be Straitjacketed/ Paramount Informs Allied Expect Decision in 16mm. Suit Today From THE DAILY Bureau HOLLYWOOD, Nov. 27. - Judge Yankwich's decision in the govern- ment's 16mm. anti-trust suit is slated to be handed down tomorrow, or at least during the current week. It is reported that the judge's opinion cov- ers 100 type-written pages. Judge Yankwich has a reputation here for his detailed decisions. 6 from Fox in First Quarter; Starting Off with 'Carousel' General Counsel in Answer to Myers Defends 'Merchandising Engagements And Denies Clearance is Involed The first motion picture filmed in the new 55mm. CinemaScope process — Rodgers and Hammerstein's "Car- ousel"—will highlight a line-up of six CinemaScope attractions scheduled by 20th Century-Fox for national re- lease during the first quarter of 1956, it was announced at the weekend. All six films are in color by De Luxe. The multi-million-dollar filmization of the Broadway musical will be re- leased in February preceded by a (Continued on page 5) In a sharply worded letter, Paramount took exception to Allied States Associations' questioning of the propriety and legality of the company's mer- chandising engagements and, at the same time, gave its opinion as to possible results of Al- lied's proposed g o v e r n ment regulation bill. The letter, written by Louis Phillips, P aramount vice - president and general counsel, said that "we can- not be put in- to a straitjacket and forced to license our pic- tures one way, your way, and still continue to make the outstanding pictures we are making." Paramount denied that clearance was in any way involved in the mer- chandising engagements policy. Phillips' letter, an eight-page reply to a letter Myers in mid-October ad- dressed to George Weltner, Para- (Continued on page 4) An Upward Turn BVay Grosses Hit A Spirited Holiday Pace Business along Broadway took a sharp upward turn for the Thanks- giving Day weekend, with holiday crowds forming lines outside Radio City Music Hall and many other first- run situations enjoying a brisk pace at the box-office. Among those doing exceptionally well were "Tender Trap," "Guys and Dolls," "Good Morning, Miss Dove," (Continued on page 5) 11. Louis Phillips Television IN THIS ISSUE PAGE 7 ► A representative of American television interests, specifically, Ernest A. Marx, of DuMont Internationa!, returns from Europe with a report on the state of the industry there: it's growing and will eventually have an impact on the industry here. ► The very busy Hal Roach Studios in Hollywood have released some facts and figures on 1955 activity which tell a concise and dramatic story. ► Names Making the News in Television Today. Para. Average Film Cost Is $3 -Million Paramount Pictures "average negative cost is over $3,000,000" per picture currently, Louis Phillips, vice-presi- dent and general counsel, stated in his letter to Abram F. Myers, Allied States general counsel. Phillips contrasted the situation to- day with years ago, when "our com- pany's negative cost exceeded a $1,000,000 in the case of only a few of its pictures released in a year, with only one or two a year exceed- ing $2,000,000." He went on to say that today's average $3,000,000 "does not include positive prints, advertis- ing, the cost of distribution and other costs." 2 Motion Picture Daily Monday, November 28, 195f In First 9 Months of '55 Exports of British-Made Equipment Show Increase By WILLIAM PAY LONDON, "Nov. 27.— The latest statement from the Kinematograph Manu- facturers' Association reports a marked increase in the exports of British-made cine equipment from the U.K. In the first nine months of 1955, £1,635,500 worth was exported, compared with £-1,447,500 for the same period in 1954. The slowing down of the rate of exports due to the railway and docks strikes earlier in the year continued during July but there was a rapid re- covery during August and September. Australia in Lead There are a number of markets where the figures during the first nine months of this year already exceed those for the whole of 1954. Leading the way in this respect comes Aus- tralia where to the end of September exports from the U.K. totalled £ 306,- 000, as compared with £300,000 for the whole of 1954. Other markets where there were already substantial increases over 1954 included South Africa with £75,500 ( 1954- £64,- 000); U. S. A., £54,000 (1954- £38,000); India, £105,000 (1954- £66,000); Malaya and Singapore, £51,000 (1954- £47,000); New Zealand, £88,000 ( 1954- £85,000); Sweden, £66,000 ( 1954- £44,000 ) ; Denmark, £48,000 (1954- £29,- 000); Netherlands, £59,000 (1954- £51,000), and Italy £50,000 (1954 -£47,000). Trade has, however, lagged in some cases rather seriously, in Tanganyika, Kenya, Uganda, Hong Kong, Canada, Greece, Yugoslavia, Turkey, Egypt, Iraq, Burma, China, Japan, Mexico, Venezuela, Uruguay and Argentina. Branson Goes All thv Way on 'Conqueror' Because "The Conqueror" reportedly is the first major picture to present an Oriental in a heroic light, Wal- ter Branson, BKO vice-president in charge of distribution, predicted that it will have the biggest foreign gross of any Hollywood picture in history. For millions of Far Eastern patrons, Branson said, "it will be the first 'home-town-boy-makes-good' picture." Report ABC, JARO Seek Irish Circuit From THE DAILY Bureau LONDON, Nov. 27.-A.B.C. (As- sociated British Cinemas ) and J. Arthur Rank Organization are re- ported to be negotiating for the the- atres of the Curran circuit in North- ern Ireland. The circuit comprises 12 houses, seven in Belfast and five in Londonderry, Portrush, Bangor and Newry. Circuit heads here refuse to com- ment on the report. It is believed ne- gotiations are still at an early stage. Earlier this, year, J.A.R.O. acquired 11 important theatres in Northern Ireland from Irish Theatres, Ltd. ' PERSONAL MENTION CHARLES J. FELDMAN, Univer- sal Pictures vice-president and general sales manager, will leave New York tomorrow for Hollywood. • Patricia Bracken, daughter of James A. Bracken, Stanley Warner Theatres executive in New Haven, was married there to George Col- ville. • William E. Oshorne, Far East supervisor for Allied Artists Interna- tional, has left New York for the Orient. • Nat Cohen, managing director of Anglo-Amalgamated Films, Holly- wood, has returned to New York from London via B.O.A.C. • Theodore C. Streibert, director of the U. S. Information Agency, left New York over the weekend for the Near East. • Harry Loud, of the M-G-M studio advertising and trailer department, has arrived in New York from the Coast. Alfred W. Crown, Allied Artists vice-president, will leave here today for the Coast. • Carl Dudley, president of Dudley Pictures, has arrived in London from New York via B.O.A.C. Monarch. • David Kimelman, Paramount branch manager in Pittsburgh, has returned there from New York. • Howard Keel and Dolores Gray, M-G-M stars, will arrive here from the Coast today. George Englund, producer, is here from Hollywood. Wisberg and Handel Form New Company HOLLYWOOD, Nov. 27.-Aubrey Wisberg and Leo A. Handel an- nounce the formation of a produc- tion company to make a group of six theatrical pictures. The first to go be- fore the cameras will be "Women Can Be Wicked," to be followed by "Satan's Daughters," both screen- plays by Wisberg. Latter's last writer-producer ven- ture, "Murder Is My Beat," is in re- lease by Allied Artists. Leo A. Handel, president of Handel Film Corp. has just finished the 26-film documentary TV series "The Magic of the Atom." Maryland Allied in Rentals Protest BALTIMORE, Nov. 27. -The Al- lied Motion Picture Theatre Owners of Maryland has voted to create a committee which would draw up a formal protest against what the unit regards as excessive prices for film and for trailers. Another meeting will be held this week to further the plan. It is likely Meyer Leventhal, of the Lord Baltimore Theatre, will be named chairman of the committee. "Heidi" Dec. 12 The American premiere of "Heidi and Peter," Lazar Wechsler's Techni- color film version for United Artists of Johanna Spyri's book, has been re- scheduled for Monday, Dec. 12, at the Little Carnegie Theatre. The new film, originally set to open at the Little Carnegie on Dec. 5. was directed by Franz Schnyder from Richard Schweizer's screenplay. Horizon Sues UA For $61,859 Here Horizon Enterprises, Inc., filed a suit against United Artists here in Federal District Court, seeking $61,859 claimed to be owed Horizon from proceeds from "African Queen." The suit contended that UA as a special inducement agreed to give Horizon two-and-a-half per cent of the domestic gross from UA's share for distribution of "African Queen." Horizon, contending that UA received $4,074,366 as U. S. and Canadian revenues, stated that $61,859 is still owed to Horizon on the basis of the two-and-a-half per cent provision. Dozier Starts Monday William Dozier, vice-president in charge of production for RKO Radio studio, will wind up his CBS-TV executive duties this week and moye into Lis offices at the RKO studio next Monday. Mexican Producers Planning 60 Films To Cost $6,400,000 Special to THE DAILY MEXICO CITY, Nov. 27.-Mex ican film producers are planning t( invest a minimum $6,400,000 in mak ing at least 60 pictures betweei March and September, 1956, o which 30 per cent will be in colo and CinemaScope, according to es timates revealed here by the Na tional Association of Producers. The producers association reportei that thus far, 92 films have beei produced in Mexico, of which 1 have been made by American com panies. It was said that 22 mor films are expected to be completei by the end of this year, among thes being two more American produt tions. Will Utilize Top Studios Commenting on the 1956 produc- tion plans, the producers associa tion said that much of the color wor will be done at Mexico's top studio here— Churubusco, Tepeyac, S a ; Angel Inn and Clasa, as these plant are now importing much equipmen and material to enable them to handl the color work. Invitational Previewi For 'Goodman Story' Universal-International will holi two "gala" invitational press preview of "The Benny Goodman Story," th| first at the RKO Pantages Theatre ii Hollywood on Dec. 5 and the secon? at the RKO 86th Street Theatre i New York on Dec. 13, following th pattern of the preview showings o "The Glenn Miller Story" two year ago. The Hollywood invitational pre: view will be attended by stars, exe cutives of the industry and member: of the domestic and foreign pres corps. The company's sales executive who will be holding their sales con- ference at the U-I Studios will alsi attend the Hollywood preview. Tabulate Seal Sales For 'Mitchell' Bow BURBANK, Nov. 27.-Final result/ in the Christmas Seal sales drive were; tabulated over the weekend and the city or county winning the world pre- miere of "The Court-Martial of Bill) Mitchell" through purchase of seal; will be announced officially by thej National Tuberculosis Association. Last year's winner was Saranai Lake, N. Y., and it was given the world premiere of "The Silvei Chalice." Warner Bros., which is prej senting "The Court-Martial of Bilh Mitchell," will stage the Hollywood-1 style opening in this year's successfn community. MOTION PICTURE DAILY. Martin Quigley, Editor?in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Feckc Advertising Manager; Cus H. Fausel, Production Manager; Hollywood Bureau. Yucca-Vine Building. Samuel J). Berns, Manager; William R. Weaver, Editor, Telephone TfOllywoo 1 7-2145 go Bureau, 120 South LaSalle Street, fjrben Parley, Advertisina Representative, Telephone Financial 6-3074; Washington. J. A. Otteti, National Press Club, Washington, D. C. Ixmdon Bureau. 4 Golden Square. Hope Williams Burnup, Manager; Peter Burnup. Editor ; William Pay, News Editor. Correspondents in the principal capitals of the world. Motioi* Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sxth Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. ' aide addres-: "Quigpubco, New York". Martin Quigley, President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Vice-President and Treasurer; Raymond Levy! Vice-president; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year a! a -ection of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as second class matter Sept. 21, 1938, at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, 10', i HE BIG KNIF WRITTEN BY CLIFFORD ODETS WHO GAVE YOU 'THE COUNTRY GIRL Ml 5UUes-^the con- cert sW9^ - TVar>d i0°Ue^ reader- . then • ^. •cht be^een -^d is the hottest hunk of film Hollywood ever shot! ASSOCIATES and ALDRICHl presents starring JACK PALME IDA LUPINO WENDELL COREY JEAN HAGEN with ILKA CHASE EVERETT SLOAN Eand Adapted for the screen by JAMES POE • From the stage play by CLIFFORD ODETS Produced and Directed by ROBERT ALDRICH AS 'DIXIE EVANS' thru Motion Picture Daily Monday, November 28, 1955 L PEOPLE Samuel Pinanski, president of ATC, was re-elected president of the He- brew Loan Society of Greater Bos- ton at the 42nd annual meeting. His father, the late Nathan Pinanski, founded the society. Ted Gamble, former TOA execu- tive, is on a tour of Oregon in the interest of U.S. Savings Bonds, of which he is state chairman. Ralph Mann, manager of the Mc- Lean circuit's Monroeville Theatre, Monroeville, Ala., has resigned to be- come assistant manager of the Bald- win "Times" in Baldwin. Ralph Berquist, office manager of Universal branch in Atlanta, has been made a sales representative. Allen Rainwater is the new office manager. Robert Greenblatt, formerly with die Walter Futter-Vidoscope Corp., is now sales manager of the American branch of Isco Optical Works, Got- tingen, Germany. New England IATSE To Honor Scanlan Special to THE DAILY BOSTON, Nov. 27. - The Third New England District of IATSE will tender a testimonial dinner to William Scanlan, New England representative of the crafts union for over 30 years, at the Hotel Bradford on Dec. 4. The testimonial is being set up by John J. Miller and Walter F. Diehl, co-chairmen. Hy Fine, district man- ager for New England Theatres, Inc., will be the toastmaster. Richard Walsh, IATSE president, will be among the principal speakers, along with Ken Kelly, secretary-treasurer of the Massachusetts AFL. Scanlan will be presented with a diamond-studded IATSE pin as a memento of the occasion. South Africa Calls Industry Parley LONDON, Nov. 27. - Following representations made by the Associa- tion of Motion Picture Exhibitors (A.M.P.E.) to the Minister of Eco- nomic Affairs, the South African Gov- ernment has called an all-industry meeting for Tuesday at Pretoria. Representatives of the major compa- nies and A.M.P.E. have been asked to attend. Since its formation last year A.M.P.E. has fought to destroy al- leged monopoly practices in South Africa and to end the trading condi- tions of the independent exhibitor. Paramount in Detailed Reply to Myers (Continued from page 1) mount worldwide sales head, an- swered point by point the complaints Myers registered on behalf of "sev- eral Allied members." Paramount's position, emphatically stated, was that holding of mer- chandising engagements for ap- propriate pictures in a relatively small number of carefully selected theatres is a marketing and merchandising method that has proven to be in- valuable in creating "the largest au- diences for the benefit of all runs, early as well as subsequent." Denies Withholding Product To Myers' references to the validity of this method under the decree in the Government's anti-trust suit, Phil- lips replied that Paramount had ad- hered strictly to the letter of the de- cree and the law in its distribution of pictures. "We are not withholding pictures from subsequent run and thereby increasing clearance. The fact of the matter is that clearance is not at all involved under our merchandis- ing method of releasing certain pic- tures on a limited basis. When a picture is not made available for any theatre or theatres, in accordance with our plan of release, it is with- held only for a brief period. This is not clearance and therefore can- not be said to be an increase of clearance, for in these instances we have not granted clearance over theatres from which you claim avail- abilities have been withheld." Early in his letter, Phillips stated: "If we knew who these exhibitors were, who have complained to you, and knew the basis of their complaint or concern, as it affects them, we could answer their complaint speci- fically, based upon their individual situation and its relationship to any others which may be involved. Since we do not know who they are, we will be obliged to deal with the sub- ject generally, from an overall stand- point, as a producer and distributor." Cites Benefit to All "Because of the completely emo- tional reaction which has to be evoked in the minds and hearts of the potential patron," Phillips wrote in describing the philosophy behind the merchandising engagements method, "every consideration must be given to the selection and place- ment of the proper emphasis to achieve the desired result. The bur- den of the 'selling approach' rests completely with the distributor, with little or no assistance from the ex- hibitor initially, i.e. in the creative stage. In order to determine how to most successfully arrive at the most palatable selling ingredients, we must have freedom in our method of distribution. This method, as here- in described, where conscientiously and properly applied, has enhanced the market value of many motion pictures— profitably to the producer, distributor and exhibitor, as well as the motion picture goer." Phillips continued: "By this meth- Myers 'Ironic9 on Runs, Phillips Says In his letter to Abram F. Myers, Louis Phillips, Paramount general counsel, told the Allied States gen- eral counsel that the latter had at- tacked "the system of releasing pic- tures" at the time of the government's anti-trust suit trial and had caused the government counsel to argue for the "right to buy." This resulted in an injunction designed to prevent any "system of release" and any "estab- lished runs," Phillips wrote. Con- tinuing, Phillips said: "How ironic it is now to hear you espouse a fixed system of release to establish runs, which means, very plainly, a freezing of runs, and a possible violation of the anti-trust laws or the decree, or both! Our present methods do not violate either the law or the decree." od of release, we seek to determine when the greatest sales penetration, through advertising and exploitation, will have been achieved, and then we put our picture, whatever it may be, into the broadest possible re- lease. We even make changes in an announced plan of release, as soon as we think a change is indicated. This was the case in the latter part of October with respect to "Desper- ate Hours." We changed our plans for the distribution of that picture because the experience we had al- ready had indicated that a change was in order. Your letter to us had nothing to do with it." 'Strictly Within Our Rights' Phillips stated with reference to Myers criticism of the handling of "Desperate Hours" that "we are strictly within our rights in handling the merchandising engagements as we are doing. In so doing, no dis- crimination whatever is involved, for the reasons which follow. "First, we select cities in the Unit- ed States which, by reason of their size arid importance and the extent of their trading area, will have a wide sphere of influence on the exhibition of the picture in later exhibitions, thus establishing the picture in the mind of the public as an outstand- ing picture. "Second, in non-bidding situations, we select the theatre which, in our judgment, affords the best outlet and is capable of producing the best terms and film rental, provided, of course, that the theatre's owner and ourselves can make a satisfactory deal. Avoids Discrimination "Third, where exhibitors have de- sired that they be afforded the op- portunity to compete for the earliest exhibition, and they have theatres which are suitable and to some ex- tent, at least, comparable, we afford them the opportunity requested, to compete by competitive bidding or competitive negotiation. We have done this to avoid a claim of dis- crimination. While we believe, a? stated above, we have the right tr select our customer, based on sound business consideration, the trial of cases demonstrates that often a ques- tion of fact is presented which must be resolved by a jury when there i;- L one; otherwise by the judge, as t< whether or not our choice of custome was the result of individual con- duct or the result of conspiratorial conduct." tel rii Stresses Adherence to Decree Phillips pointed out that Para mount conforms "strictly to the pro visions of the decree" and licenses its pictures "theatre by theatre, solely upon the merits and without discrim- ination, in licensing our picture;- in the manner above described. N 'handpicking' of theatres is involved he added, "and our choice is basecL upon what we honestly believe to bej | sound business considerations." The public's selectivity in choos ing entertainment at motion picture theatres today, and the clamor of all exhibitors and their leaders for more great pictures have prompted Para mount to embark upon a program of "sparing no effort or expense to maki pictures of outstanding quality,' Phillips wrote, adding: "That ouij product is outstanding has beer| acknowledged by all in the industry.' tdi asl ,', tot hie KS ime Quotes October Speech Commenting on Myers' speech at j Winchendon, Mass., on Oct. 24 Phillips assailed Myers' view that the "purpose and effect of the practice is to raise and maintain admission prices, and to impose new and in- creased clearances on subsequent run and small town theatres." Phillips re-; minded him that "exhibitors fix their! own admission prices and are free tc do so on our pictures." Phillips then pursued this subject recalling trade press reports of what transpired at the Allied meeting in Winchendon. "While we are on the, subject of the exhibitor being free, to fix his admission price, it is of interest to note that in the question period, following your speech, Mr. Nathan Yamins asked you if there is anything in the bill (I presume he meant the bill sponsored by you, to regulate the film industry), which would involve regulating the prices a theatre should charge, and you answered hotly, according to the trade paper, 'Of course not. If it were, I ceiuld be strung up.' Di ltr i di prou m\ b si who] ill I it Warns of Price Regulation "In fairness, Mr. Myers, is it not logical to say that if the industry is regulated by the government, and film rentals are regulated, as you are so anxious to have done, it would follow, as a corollary, that the ad- mission prices of a theatre would an should also be regulated? Would not have been fairer for you to have told your audience that at least the f government regulation of the industry S might bring regulation of admission prices?" ill id r it ■ is k ionday, November 28, 1955 Motion Picture Daily Public Anxious REV,ew (Continued from page 1) aan as heavy over the Thanksgiving /eekend. The winners in each of the five 'oting categories will be announced n Dec. 6 by Elmer C. Rhoden, na- ional campaign chairman, at a Holly- Vood press dinner. Rhoden Predicted 35,000,000 There was no figure available for he national total of ballots cast. XDMPO headquarters here explained hat the reason for this was that here was no over-all pattern of vot- ng. At the start of the Audience iwards election on Nov. 17, Rhoden .redicted that 35,000,000 ballots at ast would be cast by the public. Results varied widely, COMPO 1aid, depending on the popularity of heatres' attractions, the vigor with ^hich exhibitors promoted the ballot- rig, weather and cooperation of local ewspapers. Delays in returns of the lames of theatres participating in the lections were also said to have made t impossible to arrive at a national otal. Heavy Thanksgiving holiday busi- less in various sections of the coun- ty helped pile up a heavy vote, ac- ording to reports received at the veekend here. 11 Although there has been a seasonal ull in business in several areas over he past few weeks, interest in the •lection continued at a high pitch ight up to the close of the balloting at)(it midnight last night, it was said. Industry Seen Benefited Due to the heavy labor and time ta,nvolved in the counting and tabula- ion of the ballots, area chairmen tated that they were unable to either ;ive an accurate count or estimate of ;he number of votes cast, but all of hem were enthusiastic over the pub- ic reaction to the poll, and expressed i desire to have it made an annual promotion feature. Some changes nay be necessary, some of them said, o simplify the procedure, but on the vhole they expressed the opinion that 1 1 had helped to revitalize interest in notion pictures and personalities. tit .: Martin to Address Atlanta's WOMPI ATLANTA, Nov. 27.-E. D. Mar- in, president of Martin Theatres >perating houses in Georgia, Florida, \labama and Tennessee, will be guest ;peaker at the luncheon-meeting Wednesday of the Atlanta Chapter )f Women of the Motion Picture industry (WOMPI) at the Variety 2\ub. The luncheon will be presided over ->y Mrs. Stella Poulnot, president. Vlartin will be introduced by Mildred Castleberry, booker in the Atlanta Vlartin Theatre office. Callahan Hospitalized BOSTON, Nov. 27.-Edward X. Callahan, former district manager for 20th Century-Fox here, suffered a severe heart attack and is in New- :own-Wellesley Hospital. Tarantula U niver sal-International An imaginative horror yarn dealing with a tarantula which is injected with atom juice and grows to the size of a couple of houses, this has some strong ingredients that should please the science-fiction fans. It all starts when a scientist tries to find a synthetic food which will support the world's rapidly increasing population. When the atom- juice-injected spider escapes from the laboratory, it dashes around the Arizona desert, eating cattle, men and houses. The thing is complicated by the fact that the scientist's two assistants have taken the experimental atom-juice themselves and rapidly die of galloping acromegalia, thus arousing the suspicions of John Agar, the handsome young doctor, and the terror of Mara Corday who has come to the desert to replace the two assistants, not knowing that they had died. The kindly old scientist, Leo G. Carroll, dies himself pretty quickly from an accidental dose of the stuff, the overgrown tarantula scares Miss Corday half to death, and handsome young Agar has to call in the United States Air Force to exterminate the monster with napalm bombs— rockets just bounce off him. It's mildly well done as such things go, the only reservations to an old science fiction fan being that the process photography used for the giant spider is not as convincing as it might be. The other actors are adequate, the direction by Jack Arnold is sharp, and the script, within the limits of the medium is good. Production was by William Alland. Running time, 80 minutes. General classification. For December release. B'way Grosses {Continued from page 1) "Oklahoma!" and the long-standing "Cinerama Holiday." At Radio City Music Hall, Thanks- giving Day business broke a record for the house for that holiday, witli a big $30,652 racked up for "Tender Trap," now in its third week. At the Capitol, a sturdy $45,000 was estimated to have been racked up for the first two days of the holi- day weekend for "Guys and Dolls," now in its fourth week. 'Miss Dove' Pulls $11,000 "Good Morning, Miss Dove," which is in its initial week at the Roxy, registered a good $11,000 for Thanks- giving Day, with business expected to continue fine for the weekend. Others doing well include "Rebel Without a Cause" at the Astor, "Three Stripes in the Sun" at the Paramount, "Quen- tin Durwood" at the Mayfair. An added stimulant to business was the no-school holiday enjoyed by chil- dren on Friday. In the neighborhood situations, RKO Theatres reported excellent grosses for "To Hell and Back," while Loew's Theatres, reporting on its out- of-town situations, stated that "Ten- der Trap," which it is featuring, is doing exceptionally well. Snaper in Protest (Continued from page 1) tres might be adversely affected. In his affidavit, Snaper stated that he inquired among other exhibitors in the area regarding the Loew's project, but the other exhibitors claimed that they had received no notice of Loew's plans. Loew's, in its affidavit, stated that the New Jersey Amusement Corp. purchased the site. Loew's Theatres owns a 50 per cent stock interest in New Jersey Amusement Corp., the affidavit went on, adding that the other 50 per cent is owned by a non- exhibitor, identified as Norman A. August, of New Rochelle, N. Y. The nearest drive-ins, according to Loew's, were put at from 10 to 20 miles away, while the theatre in Keyport was said to be three miles away. Hearings on the Loew's applica- tion will be held here in Federal Dis- trict Court tomorrow. Drop Matinees HARTFORD, Nov. 27.-The Stan- ley Warner Cameo and the Jason Enterprises' Bristol, both first-runs at Bristol, Conn., have dropped week- day matinees. New policy calls for continuous performances from 5 p. m., weekdays, and from 1:30 on Satur- days and Sundays. Six from Fox (Continued from page 1) promotional campaign designed to surpass that introduced CinemaScope and "The Robe" two years ago. The film was produced by Henry Ephron and directed by Henry King. Leading off die 1956 product roster will be "The Lieutenant Wore Skirts," a modern comedy, and "The Bot- tom of the Bottle." Joining "Carousel" on the Feb- ruary agenda will be "The Man Who Never Was," filmed in actual locales in England and Spain. For release in March will be "On The Threshold of Space" and "The Man in the Gray Flannel Suit." TEIVT TALK Variety Club News MILWAUKEE— Oliver Trampe was re-elected chief barker of Wisconsin Variety Club, Tent No. 14. The rest of the officers were also re-elected to serve another term. First assistant chief barker, Edward Johnson; second assistant, Morey Anderson; dough guy, William Pierce, and property master Harold Pearson. New board of directors consists of Andy Spheeris, Al Kvool, Irv Werth- amer, Dean Fitzgerald, Angelo Pro- vinzano and Pat Halloran. A BALTIMORE— Annual dinner dance of the Baltimore tent will be held Saturday at the club rooms atop the Stanley Theatre. The guest of honor will be Rodney Collier, last year's chief barker. The tent has started its season of Saturday night dances. A NEW ORLEANS-The entire slate of officers of Variety Club of New Orleans was reelected at a member- ship and board meeting held at An- toine's Restaurant. The returned of- ficers are: Page M. Baker, chief barker; Harold M. Cohen, first assist- ant chief barker; William Briant, second assistant chief barker; Henry C. Plitt, dough guy, and Dan M. Brandon, property master. Noble Reduces His Stock in AB-PT WASHINGTON, Nov. 27. - The Securities and Exchange Commission reported that during October, Ed- ward J. Noble, chairman of the finance committee and holder of more than 10 per cent of the outstanding preferred stock of American Broad- casting-Paramount Theatres, had his direct holdings of the five per cent preferred stock reduced to 232,528 shares. The SEC said that AB-PT re- deemed 92,073 of Noble's shares. His direct holdings of common stock in AB-PT amount to 8,949 shares. It was also disclosed by the SEC that Joseph A. Zock, a director of General Precision Equipment Corp., bought 2,900 common shares, making his direct holdings in the company 18,201. Lawler Funeral Today HOLLYWOOD, Nov. 27. - Re- quiem Mass will be held tomorrow morning at St. Charles Church, North Hollywood, for Joseph Lawler, news- paper man and publicist, who died Friday at St. Joseph's Hospital, fol- lowing an appendectomy. Born in Racine, Wis., the deceased worked on the Chicago "Herald-Examiner" and the Chicago "Daily News" be- fore joining the Universal publicity department in 1942. Interment will take place in the San Fernando Cemetery. Deplaning from a United DC-7 Mainliner are five of the world's most beautiful girls — (left to right) Barbara Brent, Larri Thomas, June Kerby, Jann Darlyn and Madelyn Darrow. They're on tour of major U.S. cities to act as advance hostesses for "Guys and Dolls," their new Samuel Goldwyn picture, distributed by MGM, which stars Marlon Brando, Jean Simmons, Frank Sinatra and Vivian Blaine. Some of flie nicest FLY UNITED AIR LINES And they're travel-wise, as well . . . for nothing can match United's Mainliner® service between the entertainment centers of the nation. Highlighting this service are "the Continentals," the only DC-7 nonstop flights between New York and both Los Angeles and San Francisco. It's the new standard of speed and luxury, featuring deep-cushion com- fort, delicious full-course meals with a choice of cocktails, and flashing six-mile-a-minute speed! Try it next time! UNITED AIR LINES Call your nearest United ticket office or call an authorized travel agent. Television A CONCISE REPORT AND ANALYSIS OF THE SIGNIFICANT NEWS AND EVENTS Spotlighting The Doctor's Echo ► Dr. Alfred N. Goldsmith, whose perceptive remarks on the need for various centers of production for television films highlighted the all- day National Television Film Forum in New York recently, had an echo all the way from the West Coast last week. It was Jackie Cooper, star of "The People's Choice" series, who was plugging more or less the same idea in an address before the Hollywood Ad- vertising Club. An articulate Mr. Cooper conceded that Hollywood production facilities are "more desirable, physically and economic- ally," but added that TV's creative artistry and commercial advance- ment will continue "as long as tele- vision continues to have two so- called centers." Under Observation ► To whom it may concern: the Screen Producers Guild will con- tinue to observe the development of the entertainment medium, in- cluding, it may be assumed, tele- vision. That was the gist of the policy statement, announced by the SPG in Hollywood last week, in which the Guild announced it had decided to turn down offers by "all networks and major TV pro- NO LIMIT! CHICAGO: Robert A. Seidel, RCA's executive vice-presi- dent for consumer products, sees the progressive evolution of the $1,000,000,000 television industry into a $5,000,000,000 industry, principally as the result of color television, which "has no foreseeable limit" as a merchandising and sales medium. Speaking here last week before the Sales Executives Club, Mr. Seidel also restated RCA's official faith in color TV — but with a slight difference. "Hundreds of thousands of people," he said, already can afford to- day's prices of $795 and $895 for color sets. Considering the rate of sale of color sets today, many of those hun- dreds of thousands of people must still be unaware of the fact. the News ducers" to become identified with a weekly film show such as that done by the Screen Directors Guild. The SPG, quite rightly, said that first rate TV films require the same painstaking care that goes into theatrical features, and then went on to add that it feels that its "prestige would be seriously damaged were it to conform to the standards and practices generally in use today in the television in- dustry." With those words, which may be quite haunting, the Guild sets itself a challenge when and if it collectively comes into the medium. Activity Peak ► United World Films, subsidiary of Universal Pictures, reports a new peak in television and com- mercial film activity during the month of November. According to George Role, United World vice- president in charge of west coast production, the company also has started on a new program of color film production for TV, with 20 per cent of the commercials pro- duced in November going in color. Among those currently making use of the company's facilities are Conoco Oil and Studebaker, through Benton & Bowles; DeSoto and General Electric, through BBD & 0; Scott Tissue and Lux Soap, through J. Walter Thomp- son ; 0 1 i n Industries, through D'Arcy, and Campbell Soup, through Burnett. First Place ► Make room for a new contender. The ABC television network has moved into first place in network ratings between the hours of 7:30 and 8:30 P.M. Monday through Friday, according to the October American Research Bureau re- port. It showed a rating increase of 97 per cent in one year. Expansion ► Television Corporation of Amer- ica, in a deal involving about $750,000 and subject to the ap- proval of the Federal Communica- tions Commission, has purchased KULA-AM and KULA-TV, of Honolulu, from the Pacific Fron- tier Broadcasting Company. Ne- gotiations were handled by Arthur B. Hogan, president of the Albert Zugsmith Corporation. The same group earlier received approval for their purchase of KRKD-AM and FM, Los Angeles. The Hono- lulu stations are affiliated with ABC, and their present general manager, Jack Burnett, is vice- president of the purchasing firm. Guild Films Net ► R. R. Kaufman, president of Guild Films, in a letter to stock- holders, has reported that Guild's billings and sales which for the nine months ended last August 31 "were very substantially greater than for all the 12 months of the preceding fiscal year, have con- tinued at that sanie fast pace into the present quarter." He reports that net income for the nine-month period, after provision for taxes, is $283,101. Action in Scranton ► Station WGBI-TV, Scranton, is soon slated to become — in its own words — "the world's most powerful broadcasting facility" as well as "mother" station to two new asso- ciate stations at Williamsport and Sunbury, Pa. The UHF Scranton station, owned by Scranton Broad- casters, has signed contracts with General Electric for the purchase of equipment to boost WGBI-TV's output from 250,000 to 2,000,000 watts. The contract, for more su- perlatives, is said to be the largest single order for UHF television broadcasting equipment ever signed. Agreement ► The Composers, Authors and Publishers Association of Canada indicates, in a notice filed in the official Canada Gazette in Ottawa, that it has reached an understand- ing with the principal television stations for 1956, although no pro- posed tariff schedule is listed. It is believed, however, that an understanding provides the CAPAC will collect a total of $90,000 from 28 private TV sta- tions. In Our View DURING a recent luncheon talk before the Radio and Television Executives Society in New York, Bishop Fulton J. Sheen made an important and telling observation when he declared that there is a specific relationship between a sponsor and the program he offers to the public on television. The point made by the noted cleric was that a man is known by the com- pany he keeps, and in like manner, to a considerable degree in the eyes and minds of the viewing audience, a firm is known by the programs it offers. Occasionally a sponsor will undertake to offer a pro- gram to his public, and discovers, when commitments are advanced beyond recall, that the program to be pre- sented is not all that he would like, or had been led to expect. In that event, perhaps the best thing to do is to get out from under as quickly as possible, or arrange a change of format at the earliest practicable moment. The public's habit of association, with respect to ad- vertising and the company such promotional material represents, is a positive, unassailable fact of merchan- dising, and one which must be borne in mind constantly by those responsible for the development of television material for a sponsor. The millions of dollars and years of effort which have gone into establishing and maintaining a "good name" with all that implies in con- sumer relations, can be done to death in a comparatively few minutes if the material which that sponsor projects into a family living room is found to be unsatisfactory by reason of bad taste or incompetence. — C.S.A. Monday, November 28, 1955 Jelev'is'ion Today Passing in Review MOTHERHOOD, usually treated with pious and/or sentimental re- spect by the mass communications media, came in for some quite spirited kicking around on television a week ago yesterday (Sunday, November 20). Hermione Gingold delivered the sharpest blows as the venal, vulgar and very funny Mrs. Hardcastle on CBS-TV's "She Stoops to Conquer," with which Omnibus occupied its full 90-minute program. The rest of the show, including Michael Redgrave, remained a few paces behind. Maurice Evans' production of "The Devil's Disciple" on NBC-TV (re- viewed below) also had a few observations to make on motherhood as personified by Hollywood's erstwhile witch, Margaret Hamilton. The same evening Alfred Hitchcock, on the CBS-TV film show of vhe same name, dealt with what might be called "never to be realized, potential motherhood" — a wife who was slowly — but with geniality — knocking off her helpmeet with small doses of arsenic in his cocoa. Speaking of Mr. Hitchcock, who introduced a commercial by noting he was turning from "the ridiculous to the sublime," it's to be re- gretted that some one saw fit to publicize the fact that his remarks are written by one of George Gobel's old brains. It's always fun to believe the piano writes its own concertos. Also Sunday, a glance at Ted Mack and his Original Amateur Hour, on ABC-TV, showed a not particularly inspired group of amateurs at work. Apparently, however, from the number of phone call votes recorded by Mr. Mack, and from reference to post cards received during the week relative to the previous show, Mr. Mack retains a large and loyal audience. One of television's best filmed shows, NBC-TV's Medic, slipped a bit Monday night (November 21) in presenting the case history of the treatment which the late President Lincoln received right after he was shot in Ford's theatre, Washington. It was, as the attendant doctor said, mostly a matter of just sitting around, waiting for the end to come — which, as everyone knows, it finally did. Elsewhere in the week: FORD STAR JUBILEE : "The Cairte Mutiny Court Martial." CBS-TV, V/z Hours, 9:30 P.M., EST, Sat- urday, November 19, 1955. Live, compatible color, from New York. For Ford Motor Company. One of the great novels of con- temporary times was "The Caine Mutiny," and one of the most nota- able plays was the drama fash- ioned from an episode in that novel. Now, as inevitably it had to, that play came last week to television via CBS and the Ford YOUR PICK OF TWO GREAT LIBRARIES FOR STOCK FOOTAGE FILM DIVISION MARCH OF TIME LICENSE FEE PER 35MM FOOT NBC LIBRARY MARCH OF TIME 1.00 Local TV One-Time Use 1.50 1.00 Network TV One-Time Use 2.50 2.50 Single Film Short Subjects- 2.50 Unlimited use TV or NON-TV 2.50 TV Sales Commercial 2.50 5.00 Feature Picture for Theatrical 5.00 Release Quantity discounts available For detailed rate card, or any further information, address: TED MARKOVIC. SUPERVISOR NBC FILM DIVISION LIBRARY 105 EAST 106 th STREET NEW YORK 20. N.Y. CIRCLE 7-8300 EXT. 3438 B. EHMANN NBC FILM EXCHANGE SUNSET & VINE, HOLLYWOOD, CAL. HOLLYWOOD 9-6161, EXT. 640 Star Jubilee in 90 minutes. With that splendid cast brought straight from the stage to the television camera set, the play became a land- mark in TV rendition of dramatic material. Lloyd Nolan as Captain Queeg, Barry Sullivan as Barney Greenwald, Frank Lovejoy as Steve Marrick, in the key roles, made of the material a vibrant, stirring, often violent and always exciting play. Here was demonstrated the remarkable effectiveness of the TV medium, and likewise it empha- sized by the same token how in- effectiveness could be made sharper because of the intimacy of the TV techniques. Let it be said that this Paul Gregory production, directed by Franklin Schaffner, did not let "Caine" down. It might be inci- dentally noted, however, that al- though Ford cannot be faulted on the content of its commercials, in this case the opening pitch was far too long for comfort, especially since there was plenty of available time in a 90-minute show. HALLMARK HALL OF FAME: "The Devil's Disciple," NBC-TV, IVz Hour, 4 P.M., EST, Sunday, November 20, 1955. Live, com- patible color, from New York. For Hallmark Cards. Maurice Evans, producer-host- star, contributed a distinct service to television as well as a vastly en- tertaining performance in last week's fine adaptation of George Bernard Shaw's "The Devil's Dis- ciple." The season's second produc- tion in the Hallmark Hall of Fame series was an excellent example of the kind of programing which Pat Weaver believes is television's sacred duty — culture in entertain- ing form. This sounds rather high- flown, especially when applied to "The Devil's Disciple," which hap- pens to be one of Mr. Shaw's least complex, most dramatically buoy- ant pieces. In any case, this TV "Disciple" was a classy, funny and thought-making show, acted with style by Mr. Evans, Dennis King, Ralph Bellamy and Leo Britt, and with earnestness by Teresa Wright, Logan Ramsey and the large sup- porting cast. George Schaefer di- rected the adaptation by S. Mark Smith. With a few more Shaw productions of this calibre, it may be that one of the world's great iconoclasts will one day find him- self sharing a roster in the com- pany of such comparative slaves to tradition as usually land on the top rated lists. CROSSROADS: "Mr. Liberty Bell," ABC -TV, Vz Hour, 8:30 P.M., EST, Friday, November 18, 1955. Film. For Chevrolet. It's a noble idea on which this new Federal Telefilms series is pegged: the heroic exploits of clergymen of all faiths. "Mr. Lib- erty Bell," the November 18 in- stallment, is a necessarily fore- shortened but generally creditable account of the experiences of Dr. Roy Bell, Protestant clergyman and head of Silliman University in the Philippines, in organizing an effective underground resistance force during the Japanese occupa- tion of the islands. The per- formances, led by Brian Donlevy in the title role, and Adrienne Marden as his wife, the photog- raphy and all the production val- ues are adequate and professional. The defects are those which spring out of the difficulty in presenting a rather complex subject with any degree of suspense and sense of conflict, within the 30-minute play- ing time. Buster Collier is pro- ducer. THE VISE: "Dead Man's Evi- dence," ABC -TV, i/2 Hour, 9:30 P.M., EST, Friday, November 18, 1955. Film. For Sterling Drug Company. Television, it would seem, has taken over the province of those little short-shorts which used to occupy all of one page in the old Liberty Magazine, and it may be that the half-hour dramatic format cannot expect to encompass much more. In this respect, The 'Vise, produced by the Danzigers in England, is successful. "Dead Man's Evidence," however, is a rather unexciting chapter, dealing with the retribution that comes to a philandering husband when — be- cause of his philandering — he can- not report the accidental death of his blackmailer. Retribution comes in a very neat plot twist, but most of the impact is lost since none of the characters is particularly com- pelling. A nice idea, though, and competent production work. AMERICAN INVENTORY, "The Ounce and the Pound." NBC-TV, Vz Hour, 2 P.M., EST, Sunday, November 20, 1955. Under a grant from the Alfred P. Sloan Foundation, in coopera- Motion Picture Daily tion with NBC-TV, is presented this interesting, informative and valuable series of what might well be described as public service pro- grams. Various phases of Amer- ican life, especially problems which require the attention of an in- formed and articulate public, are dramatized. In this instance, the need of mental health clinics is cited by the specific example of a high school principal who becomes the guiding force in a drive to bring mental health attention in her city to those who need it. Vera Allen does well as the principal. The title has reference to her in- sistence that an ounce of early pre- vention among problem children in school is better than a pound of attempted cure of mentally ill adults. Edward King directed and Robert Walk Wald produced. Tex Antoine's introduction and inci- dental narration were good. Intel- ligent, mature material of real value. Who's Where SEYMOUR ABELES has been named sales representative for Associated Artists Productions, New York, as the initial expansion move by ELIOT HYMAN, presi- dent. ROBERT RICH, general sales manager of the television film distributing company, has assigned Mr. Abeles to the southern division. TV nan JOHN R. PORTERFIELD, JAMES f00 E. SZABO and LEONARD E. HAM- MER have been named account executives for WABC-TV in New York, ABC flagship station. The announcement was made by ROB- ERT L. STONE, general manager. fi I itl If is !e« IE. !tl! y. D< i i let' id V. fort aii'ii (Vr 1.1 fti: ape IB | TOM GREGORY has been signed as staff announcer for WABD, Channel 5 in New York, it is an- nounced by TED COTT, vice-presi- dent of the DuMont Broadcasting Corporation. STAN MORRIS has been appointed trade news editor for the ABC-TV Western Division, ERNEST E. f ber STERN, publicity director for the division, has announced. Mr. Mor- ris assumes his new duties imme- diately in addition to his current assignment as unit publicist. GEORGE HAIGHT, currently in Hollywood as director of program- ming for McCann-Erickson, Inc., has been appointed vice-president in charge of the television and radio department for the agency, effective January 1, MARION HARPER, JR., president, has an- nounced. TELEVISION TODAY— Editorial Director: Charles S. Aaronson; Eastern Editor: Pinky Herman, Vincent Canby; Holly- wood: William R. Weaver, Samuel D. Berns; Washington: J. A. Often; London: Peter Burnup; Photo Editor: Floyd E. Stone. milli tit] 'eel ■esij -television SEES BIG TOMORROW Motion Picture Daily Monday, November 28, 1955 IN BRITAIN LONDON: The B.B.C. continues 0 scoop its rival, commercial TV, n the televising of sporting events. fhe latest is an agreement for tele- vising all Test Matches — interna- ional cricket games between Brit- ain, Australia, West Indies and "Jew Zealand — for the next three >ears. It is understood that the 13.B.C. may have paid as much as 530,000 for these rights. A day before the B.B.C. concluded a five- /ear pact to televise the races at Ascot. y Despite, however, a B.B.C. as- surance that it would be willing to z'let" the Test Matches to I.T.A., _;i clash between the two bodies >ver sharing the televising of na- tional events has developed. Under the Television Act it is itipulated that the Postmaster General may make regulations to prevent exclusive arrangements |?or the broadcasting to a restricted jiudience of sporting or other ivents of national importance. Un- fortunately, the Act does not list rhe events considered to be of na- tional importance. That is where pie differences of opinion arise. I.T.A. claims that it has always peen understood that Test Matches [Vere included. On the other hand, jB.B.C.'s Peter Dimmock, head of ,rV outside broadcasts, and the nan chiefly responsible for the , scoops, says, "Test 1 Matches have lot been agreed between I.T.A. jind B.B.C. as national events. The mly events for which it has been igreed not to make exclusive bids ire the Grand National, the Derby md the Cup Final." Talks between the two bodies continue but there's no doubting 't's been another round to Mr. "Dimmock in the battle for viewers. The B.B.C. also announces the nauguration of an International children's Television News Serv- ce. The first edition will be seen )y children in nine countries of Western Europe early in Decem- ber. The countries participating n this scheme, which originated 'rom the B.B.C. Children's TV De- partment, are France, Italy, Lux- ;mbourg, Switzerland, Belgium, lolland, Sweden, Denmark and 3ritain. Rayant Pictures has concluded 1 deal under which it is now sole igent in Great Britain for the 40 nillion feet of stock-shot library >f the National Broadcasting Com- >any of America. Sir George Barnes, B.B.C. Di- ector of Television since 1950, is esigning to become Principal of he University College of North 5affordshire. He will continue in lis present position until August 11 next year. A new Copyright Bill, presented .o Parliament last week, provides FOR TV IN EUROPE by FLOYD E. STONE How do you tell whether tele- vision is in Europe to stay and flourish, to be indeed at the hand of the common man? Well, you ex- amine statistics, you travel there perhaps, you talk to manufac- turers, to collators of media in- formation, and to people. Above all, you keep your eyes open. And when you see waving over the common rooftops the delicate strands of the familiar antenna, you know television's in. This brings us to Ernest A. Marx, D u M o n t International's head man, who returned from Europe and summoned the press to his New York office last week. He gave them seven pages of single-spaced typewritten survey, and some personal and perceptive impressions. Those aerials, for instance. Pros- perity has arrived, and with it money for the European to buy TV receivers. There is on the Con- tinent nothing like the forest of antennas one sees here; but the beginning is significant, he feels. "Television is to Europeans also the most fascinating medium. A child in Italy and France is glued to the screen just like the child here. "We have to face the fact that there will be an attempt made to sell foreign receivers here. At the present we can make them here more cheaply but we cannot tell whether this may change. "One thing is becoming more and more noticeable. American firms are noticing that national- ism may exclude imports. There- fore many firms set up manufac- turing plants, and also many are licensing. This trend is highly im- portant. "My feeling about the foreign products row coming in, like some of the short wave and long wave and FM sets combined, which look so good, is that we can make just as good ai;d varied a product, if there is the call. We have a vast continent here, with most speak- ing what we like to call English, and we don't have the linguistic facility for the use of short wave. Also, the foreign apparatus is pretty expensive." Mr. Marx noted among some other things that the 17-inch tele- vision receiver is the one for now, but that Europeans are discover- ing the 21 -inch; that hi-fi, with stereophonic, has some original minds working overtime; that Europeans, just as we do here, like films on television — but in their own language, and that color "is a long way off." As for progress in becoming completely televised, the leading countries in Europe, according to Mr. Marx, line up like this: the United Kingdom, Germany, Italy and France. Speaking of Germany, Mr. Marx admitted that a company there, which he then refused to name, is "possibly" the largest electronics equipment manufacturer in the world. TV Today Ernest A. Marx, DuMont International chief, brings the press up to date following his return from a European trip. + for the protection of television, radio and film rights. Under the bill, both television and sound broadcasts are protected against copyright or rebroadcasting. A new 25 years copyright for films is also proposed. These rights are to V vested in the B.B.C. and I.T.A. Television Todau IN THE LOOP CHICAGO: Dage Television of Michigan City, Indiana, staged a special press showing and demon- stration here last week of its audio- visual integrated TV facilities for schools and colleges, its new closed circuit TV equipment for business and industry, and a $50,000 TV station for small communities, de- signed to meet the new FCC re- quirements. . . . Raytheon Manu- facturing Company has introduced a new 21-inch television console. Henry F. Argento, vice-president and general manager, claimed this is the first time that a console of this type has been offered for less than $300. Price, $229.95. It has top front tuning, with all controls in the upper front corners of the cabinet for standup tuning. In connection with the recent NBC announcement of the plans to convert WNBQ (Channel 5) whol- ly to color, it was pointed out that no less than five color cameras for live studio-originated programs and two color film cameras will be installed. One WNBQ show, John Ott's "How Does Your Garden Grow," already is regularly broad- cast in part in color. According to Jules Herbeveaux, general man- ager of WNBQ, other shows will be converted gradually, as soon as equipment is installed. Tom Rock, creative director of Filmack Studios' production staff, has been appointed TV sales rep- resentative of the Chicago studio, it was announced by Irving Mack. WGN-TV has signed a two-year pact with the Chicago Cubs to tele- vise all home baseball games. The station's three-year contract with the White Sox does not expire for two years. . . . George E. Yonan, formerly with Filmack Trailer Company, has joined Chicago Film Studios as producer-salesman. . . . The Empire Room at the Palmer House was closed to the public Sunday, November 19, to accom- modate the NBC-TV Variety Hour origination. Gordon MacRae, here for discussion of December open- ing of "Oklahoma!" opening at McVickers theatre, was one of the stars on the TV show. ... A five- pound TV camera that watches criminals and conducts police line- ups by remote control was dis- played this week at the Chicago Exposition of Power and Mechani- cal Engineering. General Precision Laboratories of Pleasantville, New Jersey, said the detective TV can also be used to unsnarl traffic jams and monitor a brain operation 100 miles away. ON EVERY CHANNEL LT3 BROOKS COSTUMES 3 West 61s! S!., N Y C. -Tel. PL. 7-5800 9 Television Today HOLLYWOOD, U.S.A.: Monday, November 28, 1955 Klaus Landsberg, vice-president of Paramount Television Produc- tions, Inc., and general manager of KTLA, can boast of the first com- mercial rate card published exclu- sively for color programming. The new rate card puts emphasis on the low cost of color programming. Sponsors looking for the color ad- vantage will find $500 added to regular time and facility rates for programs of half-hour length or less. The price for an hour show would carry an additional tab of $750 for the use of color. Color rates for commercial presentation will be furnished on request, with advertisers guaranteed 13 weeks' protection against rate raises. KTLA is equipped with the only color mobile unit in the west, which handled three remotes in the past 10 months and has two more sched- uled before the end of the year. Continuing their discussions to arrive at a code for television pro- ducers, the six members of the joint code committee, Martin Leeds, chairman, have decided each member will study several general subjects apportioned according to the past experience of each repre- sentative and will reconvene De- cember 1 with a complete break- down of each category, for exami- nation by the committee as a whole. The apportionment: Mr. Leeds of Desilu Productions to make spe- cific recommendations about words, colloquialisms, implications, cos- tumes, dancing, death-portrayal ; D. Brandon Bernstein, attorney for the National Audience Board, to refer to home, sanctity of mar- riage, property rights, racial prej- udice, national prejudice, religious, political; Max Gilford, attorney for the National Society of Television Producers to have psychiatry, so- ciology, mystical, horror, mental and physical infirmities, force — brutality; Richard St. John of Al- liance of Television Producers to look into morals, veneral diseases, slavery, drugs, liquor, gambling, broadcast per se of gambling in- formation ; Tom Lewis of Lewislor Productions to survey programs, prevention and explanation of crimes, law enforcement, suicide, juvenile delinquency; Hal Hudson to negotiate for dramatic presenta- tions, advertising, premium con- tests such as $64,000 Question, etc. — Samuel D. Berns 'PREVIEW your picture in modern luxury! Cinemascope * STEREOPHONIC SOUND * WIDE SCREEN * CONTINUOUS INTERLOCK PROJECTION * 16 and 35 mm MAGNETIC TAPE * CUTTING and EDITING ROOMS SERVICE O AY AND NIGHT PREVIEW THEATRE. INC. 1600 Brood »oy, N«w Yotk, N. Y. • CI 6-0665 TV BRINGS ROACH RECORD HOLLYWOOD: Hal Roach Stu- dios, one of the busiest in the area, has some facts and figures. On December 31, 1955 it will have produced 310 half-hour television films for a total production expen- diture of $9,045,000 for the current year, according to a report by Sid- ney Van Keuren, vice-president and general manager. This marked the greatest production activity in the 35-year history of the studio, and was an 18 per cent increase over production on the Roach lot during 1954. In 1955, television film production absorbed 1,081 stage days, as against 955 last year, and 763 in 1953. A further breakdown revealed that 10,045,000 feet of both nega- tive and positive film will have been exposed by the end of the year; that an average of 3% com- panies were actively engaged in production each available shooting day; that a total of 3,312 actors will have been employed on the lot, excluding extras, and that employ- ment in all was up 21 per cent. He went on to report that 13 different television series were in production on the Roach lot in 1955. By the end of the year 20 different segments of Screen Di- rectors Playhouse will have been completed, nine stories of John Nesbitt, 27 Life of Riley, 43 You Are There, 33 Great Gildersleeve, 38 It's a Great Life, 24 Passport to Danger, 34 Waterfront, 11 Trouble with Father, 20 Public Defender, 27 My Little Margie, 18 Frontier, and six So This Is Holly- wood. Of the 13 shows produced on the Roach lot, Screen Directors Play- house, Stories of John Nesbitt, Passport to Danger, Trouble With Father, Public Defender, and My Little Margie are owned solely or jointly by Hal Roach Jr., president of Hal Roach Studios. The Show-Makers Nadine Conner, soprano, and Eugene Conley, tenor, young stars of the Metropolitan Opera Com- pany, will be guest artists on the Voice of Firestone simulcast over ABC television and radio networks tonight. Neville Brand and Ben Cooper co-star in a war story, "On The Nose," for CBS-TV's Schlitz Play- house, Friday, December 9. Max Liebman will present Mau- rice Chevalier, Jeannie Carson, Marcel Marceau and Pat Carroll in the NBC Sunday right spectacular December 4. WPIX's Joe Bolton, the "Officer Joe" of that station's Clubhouse Gang, was the guest of honor at the annual dance of the Police- men's Benevolent Association last Saturday in Jersey City. Judy Johnson, singer on the old Imogene Coca-Sid Caesar Show of Shows, has joined the regular cast of Robert Q. Lewis' CBS-TV Mon- day to Friday show. Bonnie Bartlett has taken over the lead role on CBS-TV's daytime dramatic series, Love of Life, Mon- day through Friday. Eddie Fisher will make his first 90^minute show appearance in CBS-TV Ford Star Jubilee, Satur- day, December 17. Hubbell Robin- son, Jr., CBS vice-president in charge of programs, said other stars will be announced shortly. It will be the story of American mu- sic, and in color. Tom Ewell will play a dual role in "The Case of Mr. Pelham" on the Alfred Hitchcock Presents show over CBS-TV Sunday, De- cember 4. The cast otherwise will include Raymond Bailey, Kirby Smith, Key Steward, John Compton, Tim Graham and Justice Watson. Thomas Mitchell, Teresa Wright and Macdonald Carey will have the starring roles in that delightfully whimsical tale, "Miracle on 34th Street," the feature of the 20th Century-Fox Hour Wednesday, De- cember 14, over CBS-TV. Hans Conreid is featured. Dick Powell stars in "A Place Full of Strangers," about a wor- ried buiness man who attempts an eerie flight into unreality, on the Singer Four Star Playhouse De- cember 8 over CBS-TV. Ethel Merman will be the star on NBC-TV's The Chevy Show De- cember 6, which will originate from Hollywood. Her featured guests will be Bob Cummings, Ten- nessee Ernie Ford and Jonathan Winters. Ernest D. Glucksman will produce and stage the show. Motion Picture Dail- ON MARK NBC-TV's Colgate Comedy Hou goes into limbo after the Decern ber 25 show. In its place will be another one-hour variety show starting January 8, sponsored bj Avco, Jurgens and the Brown & Williamson Tobacco Company. The famed Sadler's Wells Ballet will add another notable achieve ment, in all likelihood, to television when it presents "The Sleeping Beauty" in a 90-minute Spectacu lar over NBC-TV, in compatible color, Monday, December 12, from 8 to 9:30 P.M., EST. This Pro- ducers Showcase item will have Margot Fonteyn, prima ballerina as star, with Michael Somes op- posite. Preceding the ballet and between acts, David Wayne will appear in a narrative play by John Van Druten. Clark Jones will di- rect. ill ■d :':t ygi "Nightmare in Red", first of the NBC Project 20 series, will be. presented over NBC-TV, Tuesday, 61,1 December 27, 9:30 to 10:30 P.M.. EST, replacing the Armstrong Circle Theatre that evening. Henry Salmon produced this story of Russia in the 20th Century. :le, mi The memorable cross-examina-i tion of William Jennings Bryan by Clarence Darrow will be the sub^' ject of the TV Readers Digest pro gram on ABC-TV, Monday, De- cember 5, at 8 P.M., EST. "The Sad Death of a Hero" is the title Douglas Dumbrille will play Bryan and Carl Benton Reid will portray Darrow. The 1956 Tournament of Roses Parade at Pasadena, Cal., Mon4 day, January 2, will be televised) in compatible color by NBC-TV from 12:45 to 1:45 P.M. EST, it is announced by Davidson Taylor, NBC vice-president in charge of public affairs. The date is January 2, Monday, since New Year's Day is a Sunday. Maurice Evans will present, "Dream Girl" on the Hallmark Hall of Fame program, Sunday,! December 11, over NBC-TV. The' Elmer Rice comedy will star Vivian; Blaine and Hal March. A Salute to Rudolph Friml will be the theme on ABC's simulcast of The Voice of Firestone next Saturday night. The occasion is! the distinguished American com poser's 75th birthday, which occurs, December 7. 't»;a TV t litis A frank and perhaps unprece dented telecast on the problems of alcoholism will be presented in a realistic March of Medicine pro gram over NBC-TV next Sunday night. A feature of the show will be coverage of an actual Alcoholics Anonymous meeting. 10 flete Mr lei, pre; ii n mem Now Television is to have Us own ALMANAC The background story: mi V^herever motion pictures are produced, Jistributed, exhibited, or written about, the \LMANAC has a standing that is unique. : it is unquestionably the standard reference ( >n "Who", "What", "Where" throughout '-he motion picture industry. nnj|S r ' f-ifteen years ago the ALMANAC began Deluding a Television section. By 1952 that ection had so grown in importance that he name of the book became "Motion 'icture and Television ALMANAC." Many uggestions from enthusiastic subscribers — ollowed by a survey to determine the ex- tent to which the TV field was being served 'Jiih a practicable manner — made this fact :^:lear: The Television industry needs md wants a complete TV ALMANAC T— a book to answer all its factual questions n the thoroughly reliable and easy-to-find ^-flanner which made the ALMANAC so ^ yidely preferred in the motion picture field. ^Tkumb- indexed in IS t>r fanned AecticuA: be U/URN TO ANY SECTION IN SECONDS, TO ! i- :IND WHO, WHAT. WHERE, WHEN — THE *J:ACTS YOU ARE ALWAYS NEEDING, such as: ri;l) WHO'S WHO— not a mere list of a few dozen lames — over 300 pages of biographies, alphabeti- o:t ally arranged — the industry's ONLY real "Who's irWho"; (2) PRODUCERS and DISTRIBUTORS Dajj/ — of everything for TV time; (3) PROGRAMS — n A to Z list of all shows nationally available, vith all pertinent information, also typical week's rograms of each of the networks; (4) SERVICES t EQUIPMENT— all types of services for TV >roduction, including film and music libraries, iboratories, studio equipment, etc.; (5) CORPS. — orporate structure and executive personnel of the ompanies in or related to TV; (6) MOTION MCTU RES— list of over 4,000 features from Jan- ary, 1 944 to now, with factual data; (7) TV STA- TIONS—full listings, with data; (8) AGENCIES "^i STATION REPS— full listings, with data and TV '' xecs.; (9) STATISTICS— many up-to-date facts nd figures of the needed kinds, plus highlight- jviewof the year; (10) CODES— with full text of V Code and background data; (II) AWARDS— sts of winning shows and performers covering sev- ral years; (12) ORGAN IZATIONS— national and sgional, with officers, etc.; (13) CANADA— com- ,i lete breakdown of TV in Dominion; (14) GREAT '.RITAIN— breakdown of TV data, commercial nd non-commercial; (15) WORLD MARKET— ne listings and status, country-by-country. Also: RESS listings, RADIO information and a mine f other reliable data — all up-to-date and cross- ldexed. Edited by CHARLES S. AARONSON Now on the presses —ready soon I WHY everybody in or connected with Television needs this reference book .... The reasons are twofold: (1) It provides decidedly useful and valuable informa- tion which is NOT TO BE FOUND ELSEWHERE. (For example, the "Who's Who" section of over 11,000 concise biographies of executives, producers, directors, writers, performers, etc., covering television, mo- tion pictures, and radio;) (2) It is thumb- indexed in 15 organized sections, with the first page of each section setting forth each category of the section and its page num- ber. Instead of guessing and searching, you find the information you want quickly and very easily. This book will speak for itself more con- vincingly than any description that could be written for it. // you are willing to pari with it within two weeks after you get it, just send it back for a full refund. This Edition is limited to 10,000 copies. Orders prior to this announcement exceed the advance sale of any book in the 40-year history of this company. To make sure of YOUR copy, order now! QUIGLEY PUBLISHING COMPANY, INC. 1270 Sixth Avenue . New York 20, N. Y. Please reserve for me a copy of the next edition of: □ MOTION PICTURE ALMANAC ($5) □ TELEVISION ALMANAC ($5) □ Companion Set of the two ALMANACS ($8.50) (prices include packing and postage) □ Payment herewith □ Bill me when shipped Date of this reservation Name Address NOW! When you need em! BIG ONES! ONES! 20th CENTURY-FOX ONES! They're the best kind) THE TAlljMN The Girl in the Red Velvet Swing ##' s a pleasure to a do business with 2Qth MOTION PICTURE DAILY VOL. 78. NO. 102 NEW YORK, U.S.A., TUESDAY, NOVEMBER 29, 1955 TEN CENTS Despite Decline Sees Columbia 1956 Gross on Par With 1955 Expect Heavy Business From 'Duchin,' 'Picnic' By LESTER DINOFF Despite a decided decline in earn- ings during the first and second quar- ters of the current fiscal year, Colum- b i a Pictures' film business by June 30, 1956, "should at least equal'' the $ 8 8,31 1,113 g r o ss attained at the close of the comparable 1955 period, president Harry Cohn reported at the com- pany's annual s t o c k h olders meeting which was held at the home office here yesterday. Cohn, who previously had con- ferred with vice-president and treas- urer A. Schneider, said that Colum- bia's earnings for the first quarter of (Continued on page 7) Harry Cohn Allied of Ohio Unit Resigns from Compo Special to THE DAILY COLUMBUS, O., Nov. 28.-Resig- nation of the Independent Theatre Owners of Ohio from COMPO and endorsement of Allied States Asso- ciation action in deferring until 1957 any attempt to obtain further relief from the admissions tax were ap- ( Continued on page 6 ) 'Marty' Sets Sutton Mark; Closes Dec. 18 Following a record-breaking 36- week run at the Sutton Theatre here, during which it grossed $495,088, Hecht & Lancaster's "Marty'' on Dec. 18 will conclude its engagement, it was disclosed yesterday by William J. Heineman, United Artists vice- (Continued on page 2) Sees TV Gross of $40,000,000 Awards Statuettes Sent to Rhoden Five gold statuettes, especially de- signed and suitably inscribed as trophies, were shipped from here by the Council of Motion Picture Organ- izations yesterday to Elmer C. Rhoden, national Audience Awards chairman, in Los Angeles. The statuettes will be presented to the winners at a press dinner in the Beverly Hilton Hotel, Beverly Hills, on Dec. 6. Wide Demand For Annual Awards Poll CT to Start Showing Of RKO Films in Jan. First of 520 Old Features Are Set For Exhibition on Six Teleradio Outlets An "urgent demand" that the Audi- ence Awards campaign be repeated as an annual event was voiced by exhibitors throughout the country, according to wired reports from key cities received yesterday at the offices of the Council of Motion Picture Organizations. COMPO, the organization sponsor- (Continued on page 2) The six owned-and-operated General Teleradio television stations in the United States will begin the presentation of the first of 520 RKO Radio feature pictures "sometime in January," according to C. R. (Bob) Manby, GT vice- UATC Net at $44,394 " E'£°H But Does Not Include f * w£° Subsidiary Earnings \ 1 ^I'^.S Special to THE DAILY BALTIMORE, Nov. 28.-The net consolidated income of United Artists Theatre Circuit for the year ended Aug. 31 amounted to $44,394, stock- holders were informed here today at their annual meeting. However, it was explained that under the account- (Continued on page 6) UA Appeals Code Action on 'Arm' Hart man Asks Press To Aid New Talent a minimum TV gross of $40,- 000,000 from the 752 fea- tures and 924 short subjects which have been inven- toried from the RKO Radio vaults. Manby, in disclosing for the first time that "no deal with any distrib- utors" has been made as yet, stated (Continued on page 6) C. R. Manby United Artists has appealed the Production Code Administration's withholding of a Code Seal for "The Man with the Golden Arm," it was learned here yesterday. It is understood that the appeal (Continued on page 2) From THE DAILY Bureau HOLLYWOOD, Nov. 28. - Don Hartman, Paramount production head, laid the present-day talent problem squarely before a press group at the studio today, following a screening of special footage showing six new- comers to the screen in scenes from (Continued on page 2) Loew's Drive-in Bid To Be Heard Dec. 6 Thorny Issues Seen Settled Reach Agreement in Principle on New American-Italian Film Pact From THE DAILY Bureau WASHINGTON, Nov. 28. -A hear- ing on Loew's Theatres' request for permission to build a drive-in near Raritan, N. J., will be held in New York City on Dec. 6, the Justice De- partment reported today. Time is set for 10:30 before Judge Sugarman. Loew's proposes to locate the drive- ls Conrinueept. 24, 1955, Columbia's net profit before income taxes was $1,763,000 -fis compared to $2,553,000 earned for I fee comparable 1954 period. After es- timated Federal, state and foreign 'income taxes, the net profit for the '13-week period was $889,000, com- 'pared to $1,204,000 last year. The Earnings per share of common stock 'after preferred stock dividends, for both the current year and prior year, are based on the 1,041,293 shares which were outstanding on Sept. 24, '1955. Columbia's Investment in Independent Production to Be Increased Next Year Columbia Pictures' investment in independent production of motion pic- tures in the fiscal year ending on June 30, 1956, is expected to exceed the $13,810,830 which the company allocated in the previous fiscal year, according to Columbia vice-president and treasurer A. Schneider. Schneider, pointing to the Columbia annual report at yesterday's stockholders meeting, said that the financ- ing of independent films "would be far greater than be- The Columbia annual report, dated June 25, 1955, shows that the film company invested $6,592,884 in re- leased productions, less amortization; $4,292,643 in com- pleted productions not yet released, and $2,925,303 in productions in process. Last November, Harry Cohn, Columbia president, an- nounced the allocation of $10,000,000 for the financing of independent pictures. Cohn, at that time said, that "we are aware that the so-called product shortage has been and will continue to be the industry's prime prob- lem. I can think of no better way to alleviate the situa- tion than to provide a large sum of money for the sup- port of new film projects." Cohn turned all questions concerning this matter over to Schneider yester- day, who did not divulge just what amount has been spent thus far. All Members Of Directorate Are Renamed A. Schneider Praises 'Waterfront' In reply to a question by stock- holder Max Shapiro, Schneider said amfthat "we cannot judge our business on a quarterly business. Motion pic- tures such as 'Picnic' and 'The Eddie Duchin Story,' which will be re- leased domestically in the second half of the current fiscal year, should help Columbia at least to equal its gross of last year." He said that "Water- front" helped Columbia business last year "immensely." Schneider also said that Columbia's television subsidiary, Screen Gems, is expected to attain an $11,000,000 gross by next June 30 as "business is moving at a fine pace." He reported that Screen Gems' gross last June was $5,000,000. Queried on Actors' Deals The meeting commenced in an amicable mood when stockholder Rosalind Mia Copping congratulated Cohn on the company's good look- ing annual report. She, however, was concerned about actors' participating deals in motion pictures and asked Cohn if he approved giving Marlon Brando 85 per cent of the net for a film. Cohn replied that he would Columbia Pictures has no imme- diate production plans which call for the utilization of the 65mm. or 55mm. CinemaScope wide-screen processes, president Harry Cohn stated here yesterday. not give such a deal and that Brando asks 75 per cent in a participation deal. Dr. Harry Hiss, a Chicago stock- holder, complimented Cohn and the management of the corporation, in- cluding the board of directors, for "doing a fine job in looking out for themselves." He said that "you ought to throw the stockholders a bone, also." Dr. Hiss declared that the sal- ary of company officers were "ex- cessive" and questioned the com- pany proposal of extending executive vice-president Jack Cohn's employ- ment contract and the issuing of stock options to Leo Jaffe and Rube Jackter. Miss Copping has previously questioned Schneider about the sale of some of Columbia shares. Cohn Contract Approved Approximately 85 per cent of the outstanding shares of the company were present at the annual meeting. The stockholders unanimously elected Harry Cohn, Jack Cohn; Schneider, A. Montague, A. M. Sonnabend, Al- fred Hart, N. B. Spingold, L. M. Blancke and Donald S. Stralem as di- rectors. The company's proposal to extend the employment contract of Jack Cohn was approved 847,095 to 10,732; the stockholders voted 837,- 810 to 20,018 in favor of issuing stock option rights to Jaffe and 837,725 to 20,103 in favor of issuing stock option rights to Jackter. Charles Schwartz, Columbia secre- tary, pointed out that the stock op- tion rights to Jaffe and Jackter call for the price of $25.11 per share while the current market price lists the company's stock on the board at $23. The stockholders also unani- mously voted to retain Price Water- house & Co. as Columbia's ac- countants and auditors. Officers Reelected The board of directors, immediate- ly after the stockholders meeting, re- elected: Harry Cohn, president; Jack Cohn, executive vice-president; Schneider, vice-president and treas- urer; Montague, N. B. Spingold, B. B. Kahane, Jerry Wald, Joseph A. Mc- Conville, Louis J. Barbano, Jaffe and Paul N. Lazarus, Jr., vice-presidents; Schwartz, secretary; M o r t i m o r Wormser, assistant treasurer; Bernard Birnbaum and Duncan Cassell, as- sistant secretaries, and Arthur Levy, controller. Columbia's 'Duchin Story' And 'Picnic' to Music Hall Columbia Pictures CinemaScope production of "Picnic" will open at the Radio City Music Hall in early February and will be followed by "The Eddie Duchin Story," another Columbia CinemaScope production, it was announced here yesterday by Harry Cohn, president. Denies Cohns Selling Block of Col. Shares Harry Cohn, president of Columbia Pictures, yesterday issued a denial of reports that he, the Cohn family or his brother Jack, executive vice-presi- dent, who together own 35 per cent of the outstanding stock of the corpo- ration, have any plans to dispose of a block of 100,000 shares. In reply to a remark by stockhold- er Charles McGoldrick, who said there was a current Wall Street rumor to this effect, Cohn said that "we have all our eggs in the basket and though Jack and I are the biggest stockholders, I owning 220,000 shares, we have no plans to dispose of any." Pre-Release Engagements: VICTORIA, NEW YORK DEC. 15 /"FOX BEVERLY, LOS ANGELES DEC. 26/WOODS, CHICAGO DEC. 28 With Arnold Stang. Darren McGavin, Robert Strauss, John Conte, Doro Merande, George E. Stone, George Mathews, Leonid Kinskey, Emile Meyer, Shorty Rogers, Shelly Manne Screenplay by Walter Newman & Lewis Meltzer, From the novel by Nelson Algren, Music by Elmer Bernstein, Produced & Directed by Otto Preminger, Released by United Artisci VOL. 78. NO. 103 MOTION PICTURE DAILY NEW YORK, U. S. A., WEDNESDAY, NOVEMBER 30, 1955 TEN CENTS Fabian Reports SW Net Profit Increased 73% At Year's End S. H. Fabian 'Marked Progress9 by 3 Operating Divisions The Stanley Warner Corp. has in- creased its net profit by 73 per cent for the fiscal year ended on Aug. 27, 1955, according to president Simon H. Fabian, who declares in the company's an- nual report that the con- solidated net for S-W and its s u b s i d iaries, after all charges, was $.3,065,800 or $1.39 per com- mon share as compared t o $1,770,100 o r 80 cents per share for the previous fiscal period. ; Fabian reported that the consoli- dated net profit amounted to $6,865,- 800 after deducted depreciation and amortization of $4,759,200, but be- fore deducting provisions for Federal (Contnued on page 7) MPAA to Cite New Films to Bishops The Motion Picture Association board at a meeting here this week discussed the Nov. 23 statement of the Catholic Bishops Committee on Motion Pic- tures, which charged an increase in moral laxity in films and a tendency to evade the industry's Production Code. Eric Johnston, MPA president, was authorized to present either to the Committee or to some appropriate member of the hierarchy the board's views that a general improvement in film content is evident in films pro- duced or released in recent months. The board feels that the film study on which the Bishops' statement was based may have been made too early to take into account such improve- ment. Theatre Admission Taxes for the 1955 Fiscal Year Amounted to $105,139,000 From THE DAILY Bureau WASHINGTON, Nov. 29.-Theatre admission taxes for the 1955 fiscal year ended June 30 amounted to $105,139,000 compared with $270,520,000 in the previous fiscal year, it was announced today by O. Gordon Delk, acting Commissioner of Internal Revenue, who issued the annual report. It was pointed out that the figures represent a tax of one cent for each five cents or fraction of the payment paid to March 31, 1954, and one cent for each 10 cents thereafter. Taxes from all amusement admissions were $310,- 264,000 in 1954 and $145,357,000 in 1955. Sindlinger & Co., business analysts, pointed out yesterday that on March 4, 1954, it had told Treasury Department economists, in outlining estimates of the effect of various admission tax rate cuts, that Treasury revenue for the 1955 fiscal year would be $105,400,000, within $261,000 of the actual figure. Public Must Assist In TV Improvement, FCC Chairman Says George C. McConnaughey, chair- man of the Federal Communications Commission, last night called on the American viewing public to shoulder the responsibility of improving tele- vision programs. Speaking at Sylvania Television Awards dinner here, Mc- Pinky Herman's report of the Syl- vania Television Awards for 1955 at the Waldorf-Astoria here last night will be found on Page 6. Connaughey said that he opposed the creation of government program- ming standards but that programs must be improved. McConnaughey emphasized that the F.C.C. had no power of censorship (Continued on page 6) Italy, U.S. Sign New 3-Year Film Pact; Import Level Stays Conclusion of a new three-year film arrangement with Italy was an- nounced by Eric Johnston yesterday. The MPEA president said the agreement maintains the present im- port level of 190 films per year for (lie eight companies operating their own distribution organizations in {Contnued on page 7) Goldwyn Jr., Urges Back-to-Films Drive A three-fold program to win the public back to the motion picture screen was outlined here yesterday by Sam Goldwyn, Jr., in an address before a luncheon meeting of the As- (Contnued on page 7) To Elect Directors, Officers Call Membership Meeting on Compo Future Status for Dec. 75 Here Notices were sent out yesterday by the Council of Motion Picture Organ- izations for a meeting Dec. 15 at the Sheraton-Astor Hotel here of the COMPO membership, board of directors and executive committee. The meeting of members will open at 10 A. M., according to the notice issued by Sidney Schreiber, COMPO secretary, and will be held for the election of directors, adop- tion of a budget and to receive a re- port on COMPO's affairs. Immediately after the annual meet- ing of the membership there will be a meeting of the board at which there will be an election of officers for the coming year and the election of members of the executive com- mittee. The meeting of the executive com- mittee will follow the meeting of (Contnued on page 7) Draft Approved Green Light to Arbitration by Distribution MPAA Legal Committee Favorable to Formula The legal committee of the Motion Picture Association of America yes- terday approved the latest draft of a formula for an industry arbitration system. The approval of the com- mittee, which is composed of the major company's attorneys, is re- garded as tantamount to distribution's acceptance of the draft. The lawyers indicated that as far as they were concerned the plan now was ready to be submitted to the De- partment of Justice for its study and action. It then will be submitted to the statutory court before it can be- come effective. The draft has been okayed to date by Theatre Owners of America and the Independent Theatre Owners As- sociation. It was rejected by Allied States Association and the Southern ( Contnued on page 7 ) Rank Product To ABC-TV Jelevhion Deal whereby ABC-TV Todau.. wiu ac€Ut€f»tiflte4^A 00 mm PRESOLD with all that advertising can do! A National Ad Campaign that completely covers the massive Women's Market (just like "Magnificent Obsession") . . . through the pages of every leading "Woman -appeal" publication! ... in the home ... in the supermarkets ... in the beauty parlors . . . for women . . . everywhere ! AGNES M00REHEAD • CONR: Leading Magazines with a circulation of more than 40,000,000 ..a readership of over 140,000,000! mm LIFE fltovle life McCc (Confessions 4 >6ses«co**> IN ANOTHER GREAT MOTION PICTURE! ' Jane Wyman • Rock Hudson All tkat fleaven Allows NIGEL - VIRGINIA GREY - GLORIA TALBOTT PRINT BY TECHNICOLOR DOUGLAS SIRK- Screenplay by PEG FENWICK- Produced by ROSS HUNTER I ^OOfc- rKffsiOT COSMOPOLITAN ?'*W ISmi^/Gut PHOTOPW #^WOMAN-s DAY Screen sto mm Fa-*""1 MOV JT™ N's — creen stars nodern screen 6 Motion Picture Daily Wednesday, November 30, 195? Rank-ABC (Continued from page 1) for the acquisition of the films by the network were in progress and that consummation of the deal ap- peared certain. It is reported that ABC-TV plans to utilize the product on the 3 to 5 P. M. slot daily to play opposite National Broadcasting Co.'s "Matinee" pro- gram which is said to have built up a strong housewife following. The new program of films by ABC- TV is slated to start on Jan. 16 if the deal is closed. Wallis to New York Hal Wallis, producer of Para- mount's "The Rose Tattoo," will ar- rive in New York over the weekend from Hollywood to attend the Actor's Studio benefit world premiere of his VistaVision film at the Astor Theatre on Dec. 12. Poe to Europe Seymour Poe, executive vice presi- dent of I. F. E. Releasing Corp., will leave here for Rome and Paris tomorrow to screen and negotiate for Italian and French films which have been completed since his last European trip in June. The significant developments in television and their meaning . . . Every Monday in Television Today Right at the start of the week — through an inter- pretive new style of trade paper journalism — this concise report of the sig- nificant news and events keeps you posted quickly and easily. Television Today Published every Mon- day in con junction with Motion Picture Daily Television — Radio \with Pinky Herman, WITH the keynote address delivered by FCChairman George C. McConnaughey, asking that television material be "moved from the barroom or midway" into programming more fitted for the living room, the 1955 Sylvania Television Awards were presented last night at the Waldorf-Astoria Hotel here to 30 programs and personalities. Besides a special citation to James C. Hagerty, White House press secretary, for opening Presidential news conferences to television, other recipients of the Awards included "Peter Pan" (co-starring M.ry Martin : nd Cyril Ritchard), voted "Television Show of the Year" and "Show Most Entertaining to the Whole Family" (produced by Fred Coe over NBC); Louis G. Cowan's $64,000 Question," CBSponsored by Revlon (Hal March emcee) was named "Best New TV Series"; Sidney Poitier's performance in the NBC program "A Man Is Ten Feet Tall" earned him the "Best Performance by an Actor" mantle and the author of that story, Robert Alan Arthur, was honored as writer of "Most Original Teleplay"; "Best Performance by an Actress" was copped by Julie Harris for her emoting in "Wind from the CBSouth"; Jose Ferrer was cited for "Best Performance in a Classical Role" for his "Cyrano de Bergerac" (NBC) while Ed Begley in "Patterns" (NBC) earned the nod for "Best Performance in a Supporting Role"; "Patterns" also won the "Best Dramatic Show" heat; Mildred Dunning's "A Child Is Born" (ABC) role earned the "Best Supporting Distaffer." ~U "The Ed CBSullivan Show" repeated its 1954 achievement, winning the "Best Variety Show" honors and Phil Silvers' "You'll Never Get Rich" (CBS) was named the "Best Comedy Show." ABCaptured two additional Awards when "The Voice of Firestone" was named "Best Musical Series" and Walt Disney's "Mickey Mouse Club" was voted "Best Network Children's Show." In the Network Public Service race, "The CBSearch," last year's winner, did a repeat, while "Omnibus" (Ford Foundation-CBS) was named "Best Network Educational Series." ik ik & Bruce Anderson's masterful direction of the "Wanted" TV CBSeries, has gained the attention of Hollywood. He's already received three bids to meg for the flickers. . . . Pretty red-haired song- stress Julie Conway, who used to work with Jack Smith some few years ago, is again associated with Smith in the daily CBStrip, "Love Story." Stan Englebart has penned her profile titled, "The Jingle Queen" for a forthcoming edition of "American Weekly." .... Mickey Alpert, the Kudner Agency songwriter-exec, has what appears to be a slick- click in the rhythmic "Hoof-beat" which he defied with Rex Trailer, whose new ABC-Paramount plat- ter is getting a big deejay play. . . . K & W Film Service has expanded its modern quarters on Broad- Bruce Anderson way an(j jlas established a complete new Art Dept. under the supervision of Ralph Koch, one of the stem's better film tech- nicians. . . . Did you know that the advertising directors of the three major networks are each named John? John Cowden (CBS), John Porter (NBC), John Eckstein (ABC). & # it While driving with his wife in S. Miami last month, Max Liebman's talented NBConductor Charlie Sanford was enthralled by the scenic beauty and horticultured splendor of an estate. They stopped, drove into the grounds and com- plimented the owner. A half-hour later they be- came the new owners by leaving with the man a healthy deposit. The maestro now commutes via plane for his TV chores. . . . Not only did Harry Wismer turn in a sparkling play by play account of the Turkeyday football clash between the Detroit Lions and the Green Bay Packers but the 13-city Trendex of the ABC-TV special hit a 15.4, which is the equivalent of about 50 per cent of the view- ing audience in the cities sampled. . . . Don't be surprised if the Kudner Agency signs Bess Myerson for a permanent role in the forthcoming new "Edgar Bergen Show" which will be CBSlotted right after the "$64,000" quizzer. Charles Sanford Aid to TV ( Continued from page 1 ) over broadcast programs, and that "forces other than government" must: set in motion the influence that will result in improvements in all areas of broadcasting. He slated that too few people realize that they have a right to de- mand diat the public's needs, wants and interests are served. The public he said, must be awakened to its potential influence, "and made arti culate ?o that those who create, pro duce, and sponsor programs may know what is expected of them." Sees More Than Entertainment Stating that there is much on tele- vision today that is both enjoyable and informative, the F.C.C. chairman said that while there is a place in television for programs designed to entertain and divert, the medium must be more than merely a means of entertainment. "It is an unequalled medium for enlightenment and education," he s'aid. He described two divergent views on programming — one which holds that television must stress new values and feature the unfamiliar, and the other which contends that such a mass medium must offer what mass tastes want. Wants Taste Served, and Raised "Our broadcasting system can ac- commodate both," McConnaughey as- serted. "It is not reserved exclusively for either the avant-garde or those of us who lag behind. The job is not only to serve the public taste, but to raise it a little. A balance must be struck between the industry's creative instincts and capacities, and what the public wants and needs or will accept and comprehend." TCF, Sponsors Talk Five More Programs HOLLYWOOD, Nov. 29. - TCF Television Film Corp. is in nego- tiation with sponsors for five addi- tional telefilmed programs, and ex- pects to announce at least three be- fore the first of the year, Irving Asher, general manager in charge of TCF production, told the press at the studio today. These additions will bring the studio's output to seven, he said. Asher declined to name the new programs being offered sponsors, or to describe them in terms of subject matter or length, but stressed the fact that TCF's big studio, refurnished at a cost of $2,000,000 and being equipped to accommodate greatly in- creased personnel, is being restricted to its own production uses and is re- fused to outside producing com • panies seeking to rent its facilities. in Television Today., 'Web9 to Palace Columbia's "The Crooked Web" will open at the Palace Theatre here on Dec. 9. ilia Hi ll h \ K 8 - -V'ednesday, November 30, 1955 Motion Picture Daily 7 Fabian Report (Continued from page 1) .nd Canadian income taxes and con- ingencies. This compares with a similar profit if $3,595,100 earned during the prior 'ear, when depreciation and amorti- :ation totaled 83,476,400, the annual eport revealed. Provision for Federal md Canadian income taxes was S3,- >50,000 which was more than double he 81,725,000 provision for the prior ear. The provision for contingencies vas 8150,000; 8100,000 last year. "The increase in earnings permitted is to pay dividends of 81.00 per hare during the year ended Aug. 27," rabian said, pointing out that last ear's dividends totaled 70 cents M )er share. Theatre admission and merchandise ales and other income for the year otaled 892,410,500 as against 866,- t47,800 one year ago, the S-W head aid. joldwyn, Jr., Asks ( Continued from page 1 ) ociated Motion Picture Advertisers at j -he Piccadilly Hotel. i ' Goldwyn called for the preparation a ' f newspaper publicity material of a ligher caliber so that the motion pic- ure amusement pages will once again egain the prominence they deserve n the basis of public interest. The producer recommended that he industry conduct a public rela- icns campaign to educate the people, specially die young, in order that the ndustry be open to new talent, new deas and new skills. He strongly rged the industry, as his third point, a stop being the "greatest broad- asters of gloom." Goldwyn, in his address to the jncheon meeting, set as a salute to im, said he made the recommenda- tons on the basis of a tour around he country he conducted in connec- ion with his "Man with a Gun," to e released bv United Artists. *.T. to 'Control' Releases to TV General Teleradio has no intention f making a total blanket release of KO Radio features to television in muary, according to C. R. (Bob) lanby, GT vice-president, who yes- :rday reaffirmed his company's inter- st in the welfare of motion picture shibitors. Manby, who told the Motion Pic- ube Daily on Monday that the first f 520 old RKO Radio films would e presented on the six GT television ations 'sometime in January," an- ounced yesterday that "no plans ave been made as to any specific umber of features to be made avail- ble" to TV. He also reiterated the previous as- ■rtions by all GT officials that the isposition of the RKO Radio library i television would be accomplished i a controlled manner that would mply replace other films already in V distribution. Benton's Iron Curtain Nation Tour Says Soviets Wouldn't Show Most U.S. Films If They Were Gratis The Soviet Union and East European satellite nations "wouldn't show most of our films if we gave them to them free," William Benton, publisher of the Encyclopedia Brittannica, de- clared here yesterday. The former U. S. Senator from Connecticut, returning from a four- week tour of the U.S.S.R. and East Europe, stated that the Communist nations were interested only in show- ing American films which put the U. S. in a bad light. He expressed his congratulations to the U. S. mo- tion picture industry for not allowing Russia or its satellites to hand-pick the American pictures which they would show. Compo Meet Like 'Salt of the Earth' Benton, commenting on reports that Communist nations were seek- ing Hollywood films, said they were interested only in pictures such as "Salt of the Earth," not made in Hollywood, but a film sponsored by the Communist-fine United Mine and Smelters Workers Union. This film, he went on, is being played in Czecho- slovakia. The films of Charles Chaplin also are popular behind the Iron Curtain, he went on, stating that the Com- munists were making political capital of his exile from the U. S. Benton, commenting on his four- week trip behind the Iron Curtain, said Polish- and ether Iron Curtain Country officials expressed an eager- ness to learn technical aspects of American film production. In Czechoslovakia, plans this year '■all for producing three feature films in Slovak and 18 in Czech, Benton said he was informed. Aim at 51 TV Stations In Russia, he said he was told of plans to have 51 TV stations in operation by 1958. It was estimated that there are 1,000,000 TV sets now in operation in Russia, with 6,000,000 to 7,000,000 sets seen by 1958. Feature films are shown on TV about one week after their theatrical re- lease, Benton was told. In Hungary, Benton said, he was told only one American film had been shown this year. By its description, Benton indicated that it was "The Little Fugitive." He also said tiiat a Hungarian official informed him that negotiations are now going on for the American film "Marty," which from the Hungarian point of view is considered "realistic." Arbitration (Continued from page 1) California Theatre Owners Associa- tion. The Metropolitan Motion Pic- ture Theatres Association tabled action on the draft at its last meet- ing, reportedly because of lack of unanimous approval. This was not re- garded, however, as a flat rejection^ but a move to leave the issue open for further discussion. ( Continued from page 1 ) directors. The executive committee is scheduled to consider the following: "Present and future COMPO status; recent proposed withdrawals from COMPO and consequent neces- sity for by-law revision affecting membership; COMPO management; the Audience Awards project; a re- newed admission tax campaign; con- tinued industry research; group and liability insurance; audience expan- sion; budget and financing; admis- sion of new members and such other matters as may require attention." Invitation Going to Allied Allied States withdrew from COMPO recently and some of its regional affiliates now are in process of following suit. Nevertheless, it was stated at COMPO, Allied representa- tives will be invited to the Dec. 15 meeting. The inclusion of group insurance on the agenda is regarded as signi- ficant in that the last time it was proposed by COMPO it was vetoed by Allied, although approved by most ether COMPO members. Italy-U.S. Pact (Continued from page 1) Italy. The agreement extends three years beyond Aug. 30, 1956. The agreement also continues the remittances of $3,000,000 per year at the official rate of exchange. The pennitted uses of unremittable funds remain unchanged. As part of the arrangement the U. S. companies w ill sell a major portion of their out- standing dubbing certificates for 470,- 000,000 lire, payable in installments. Proceeds of the sale will be remittable in dollars. The Italian gov eminent has agreed to limit the increase in new dubbing fees, under the pending film law, to a total fee of 5,500,000 lire per fea- ture film. The previous fee was 2,- 500,000. Named to Film Board OTTAWA, Nov. 29. - Canadian Government has appointed Dr. Leon Lortie, Montreal, and Harry L. Roper, Halifax, members of the National Film Board for three years. Mrs. Winnifred Brown, Winnipeg, has also been appointed a member of the board until Oct. 14, 1958. William Nigh, 74 BURBAXK, Gal., Nov . 29. - Wil- liam Nigh. 74, retired motion picture director, died in a hospital here today following a long illness. National Pre-Selling /^VN page one in the December is- sue of "Redbook," there is a striking full page ad on M-G-M's "I'll Cry Tomorrow." e The leview and photos of "The Rose Tattoo" takes up a full page of "Woman's Home Companion's" De- cember issue. The reviewer was im- pressed with Anna Magnani's acting, and in summing up says: "Her per- formance in 'The Rose Tattoo' may be 1955's best acting." • "The Tender Trap," "I'll Cry Tomorrow" and "The Tall Men" were given laudatory reviews in the De- cember issue of "Seventeen." • "The Man Who Knew Too Much," an Alfred Hitchcock production star- ring James Stewart, is prominently mentioned in the "How I Feel About Life" feature appearing in the Nov. 25 issue of "Life." Alongside a photo of Stewart that runs the full length of a page, Jimmie says, "I've seen 'Life's' photographers at work getting their dramatic pictures in Paris, Hong Kong and Japan, and most recently in Africa, where I have been working in "The Man Who Knew Too Much." • "Reader's Digest" for December carries a condensation of "The Angry Women of Phenix City" which ap- peared originally in "McCall's" dur- ing the initial engagements of Allied Artists' "The Phenix City Story." • "Magnetic Magnani" is the title the 'notion picture editor of "Coronet" has given to an interesting sketch of Anna Magnani's career. After seeing her new Paramount picture he says, "When Academy time rolls around, high on the list of contend- ers will he Anna Magnani for her in- credibly realistic performance in 'The Rose Tattoo.' " • Lillian Roth's famous confession, "I'll Crv Tomorrow," starring Susan Hayvvard. "bids for an Academy Award," reports the "Look" reviewer in the current issue. Elaborating on this tiieme, he says, "The story's emo- tional power is vividly communicated by Susan Hayward in a shattering, intense performance." Action photos on two double page spreads illustrate the review. • The December issue of "McCall's" has an article featuring motion pic- ture stars titled "The Men Who Make Teen-Agers Swoon." Rock Hudson, male lead in "All that Heaven Al- lows," and Marlon Brando, star of "Guys and Dolls," are featured in the article. The interest created by these stars with teen-agers who are regular patrons of motion picture theatres is analyzed in the article. WALTER HAAS RD IS OUT HI co-starring RITA MORENO • with Rick Jason • Les Tremayne • Produced by BUDDV FRANK TASHLIN • Screenplay by ALBERT BEICH and FRANK TASHLIN • Story by ALBERT BEICH • Color by DE LUXE EH MOTION PICTURE DAILY 'OL. 78. NO. 104. NEW YORK, U.S.A., THURSDAY, DECEMBER 1, 1955 TEN CENTS Uditorial 'ompo Members feed Awakening fty Sherwin Kane \HE future of the Council of Motion Picture Organizations, which most everyone in the in- dustry hopes will be of extended Juration, will be determined at the lembership meeting to be held in few York Dec. 15. The events which have put Jompo's future in the balance ac- [ually have nothing whatever to do rith the value of the organization |o the industry. Compo is in trouble lolely because it has not had the lay-to-day support and interest of Jts membership. • When Compo was engaged in the uccessful campaign to obtain re- ief from the Federal admission tax t had the dedicated assistance of 11 of its members. When the battle was over and on, all but a very few of those embers forgot about Compo. Vic- orious and self-satisfied, they ig- ored it until subscription televi- ion came along and then, contrary to Compo's charter, which they themselves had helped write, wanted it to open its treasury to finance the toll TV fight, even though that meant the loss of pro- duction-distribution company mem- bership in Compo. Compo is not a thing apart. Compo is the sum of its member- ship, subject to the rules made by that membership. Within its pres- ent framework it can be and do whatever its members agree upon. If it languishes, its members, not Compo, are at fault. The handful of workers afforded it cannot and should not be expected to carry the entire weight and responsibility for the organization indefinitely. That is what.. those few have had to do for long. It is up to the membership now to pitch in and give them help. The Dec. 15 meeting is the opportunity to do so. • Allied States' representatives (Continued on page 2) Lauds TOA's Stand On Series Games "TV Guide" editorially commends Theatre Owners of America for its re- cent disclaimer of interest in any at- tempt to tie up World Series baseball games for exclusive telecasts to thea- tres where admissions would be charged. Acknowledging that the action has some elements of self interest on TOA's part, the editorial says: "Still, it's good to know that TO A has good public relations sense and is willing to sacrifice a chance to profit, for the sake of keeping the public happy. TO A and TESMA To Set Convention Plans Here Shortly Further, discussions between Thea- tre Owners of America and Theatre Equipment Supply and Manufactur- ers Association concerning the joint 1956 conventions and trade shows ol both groups will take place here shortly. TOA and TESMA, prior to the ( Continued on page 6 ) Seek to Beat Clock In Tabulating Votes In Audience Awards Price Waterhouse & Co., which has been tabulating the ballots turned in at over 8,000 theatres participat- ing in the Council of Motion Pic- ture Organizations Audience Awards poll, has been working around the clock since the close of the voting last Sunday night in compiling the votes which will name the five final- ists in the first annual public elec- tion. The names of the five winners- best picture, best female and male actor, and most promising male and female personality— will be released to the press tomorrow. Not all of the tallies in the Mil- waukee area are in at present on the balloting, ' but the voting was better (Continued on page 6) Award Goes to Col. For 'Manhattan' Columbia Pictures was the recip- ient of a citation here yesterday for its CmamaSeope featurette "Wonders of Manhattan," granted by the Con- vention and Visitors Bureau of New York. Bernard Gimbel, representing the (Continued on page 6) Fox 'Hatful' Deal Still in Negotiation . Formal signing of a contract which would give 20th Century-Fox the screen rights to Michael V. Gazzo's Broadway drama "A Hatful of Rain" -is expected to take place tomorrow or early next week, according to a 20th-Fox representative, who yester- day reported that a studio announce- ment concerning the acquisition was incorrect. Attorneys for both parties are still discussing terms under which 20th- Fox would acquire the rights to the drama which tackles the subject of drug addiction. Joseph Moskowitz, 20th-Fpx viee- (Continued on page 6) Faces 'Divided' Industry Issue See Arbitration 'Split' Putting Department of Justice In Middle' The Department of Justice was seen here yesterday as being put "in the middle" in deciding on its position in regard to the proposed arbitration system. Allied States Association has sent a formal protest to the Justice Depart- ment, asking that the draft be re- jected on the grounds that portions of it are in violation of the decrees. Meanwhile, the legal committee ol the Motion Picture Association ol America lias given its approval to the draft. The next step reportedly will be the joint presentation to the Justice Department of the draft by Adolph Schimel, distribution counsel, and Herman Levy, Theatre Owners of America general counsel. Upon presentation, the Justice Department will be faced by a split in exhibition ranks on the proposed draft, with Independent Theatre (Continued on page 6) Answers Phillips Shor Tells His Stand on Para., T.O.A. Issues Believes Pre-Releases Still Violate Decree By LESTER DINOFF Despite Paramount's claims to the contrary, the company's pre-releasing policy under the name of "merchan- dising engagements" is considered by Allied States Association "as a violation of law and detri- mental to the small indepen- dent theatre owner," Ruben Shor, national Allied presi- dent, declared here yesterday. Commenting on Paramount general counsel Louis Phillips' letter to Abram F. Myers, Allied general counsel and board chairman, in which Paramount (Continued on page 7) Ruben Shor Amusement Ads Up 42.8% in Newspapers National newspaper advertising in the amusement classification soared 42.8 per cent in the first three quar- ters of 1955 over the same period last year, according to the Bureau ol Advertising, American Newspaper Publishers Association. Linage measurements in 228 news- papers in 110 Media Records "Blue Book" cities, reported to the bureau (Continued on page 6) Balahan Keynoter at Federation Dinner Barney Balaban, president of Para- mount Pictures, will be the keynote speaker at a dinner tendered by the advertising, publishing, radio and television industries in behalf of the Federation of Jewish Philanthropies, it was announced jointly by the in- dustries' co-chairmen, Louis G. (Continued on page 6) _ Motion Picture Daily Thursday, December 1, 19 PERSONAL MENTION tpOSTER M. BLAKE, Universal Pic- " tures Western sales manager, will leave New York today for the Coast. • Henry Germaine, Paramount branch manager in New Haven, and Robert Allen, assistant branch man- ager in Chicago, are in New York from their respective headquarters. • Henry Gordon, Paramount Inter- national sales representative, has left New York for a two-week tour of the Caribbean area. • Mike Simons, M-G-M customer relations director, will leave here on Sunday for Canada. • Norman Katz, Associated Artists Productions foreign sales manager, left here yesterday for Los Angeles. • Oscar Kantner, Cinerama public relations chief for 11 Western states, is in Oklahoma City from here. • P. T. Dana, Universal Pictures Eastern sales manager, has returned to New York from Boston. • Lee Koken, head of concessions for RKO Theatres, has left here with his family for a vacation in Miami. • Sol Chaplan, assistant to Sol Siegel, M-G-M producer, has arrived here from the Coast. • Burt Lancaster will arrive in New York at the weekend from Holly- wood. • Robert Vogel, studio contact for Loew's International, has arrived here from the Coast. • John Alton, M-G-M cameraman, has arrived in New York from Holly- wood. Trucking Suit Trial In Ohio Tomorrow PORTSMOUTH, O., Nov. 30.- Suit against Huntington-Cincinnati Trucking Co. for recovery of over- charges and treble damages over a two-year period by several Southern Ohio exhibitors was scheduled to be tried in Portsmouth municipal court on Friday. Plaiptiffs include Pearl DeLong, State, Ironton; Stanley Warner The- atres, Portsmouth; Chakeres Theatres, Jackson and Wellston; James Mala- vazos, Ohio, New Boston; J. Henry Davidson, Atomic Drive-in, Waverly, and Charles Sugarman, Waverly Drive-in, Waverly. Networks Have Pre-Christmas Lull, Too; Can't Dispose of Broadcast Tickets The pre-Christmas entertainment lull also takes its toll on television. Net- works, it seems, seeking audiences for their broadcasts can't give free tickets away, according to an article in the New York "Post." Guest relations division department heads of the National Broadcasting Co. and the Columbia Broadcasting System voice their complaints of the season. Tallying the work of the free TV ticket service, the article states that CBS and NBC each will have put some 4,000,000 tickets in circulation by the end of the year. These tickets, it is estimated, should hit a seating yield of 1,000,000, for a good many people receiving free tickets fail to show up for the given performance. Editorial (Continued from page 1) have been invited to that meeting which, despite Allied's withdrawal from Compo, is fitting. Allied thus has the opportunity to demonstrate its earnestness by attending and stating its grievances, and by mak- ing whatever contribution it is able to a stronger, more effective Compo and pledging it continuous, not periodic, help, guidance and cooper- ation. ! \W\ In matters such as these, all Compo members have been equally derelict. Compo is as desirable as it ever was. It is the membership that needs its battery recharged. Fox Sets Extensive 'Ranchipur' Drive Twentieth Century-Fox is backing its Christmas holiday attraction, "The Rains of Ranchipur," with a program of national and point-of-sale adver- tising, publicity and exploitation in what is reported to be one of high- est-budgeted campaigns set for any CinemaScope production. The bulk of campaign funds will be spent in the "exhibitor's back- yard," resulting in major campaigns centering in newspapers on television and radio at least 17 days in ad- vance and current with playdates. Advertising schedules will be tailored to reach vast audiences during the peak pre-Christmas time with special emphasis placed on weekend newspa- per placements and TV and radio. Special 20-second spots will be fea- tured in weekend saturation radio campaigns, it was said. Detroit UA Theatre Installing Todd- AO DETROIT, Nov. 30.-C. Dillon Krepps, managing director of the United Artists Theatre here, an- nounced the house would close on Sunday for an indefinite period. Remodelling will be immediately undertaken along with the installa- tion of Todd-AO equipment for re- opening with "Oklahoma!" as soon as alterations are completed. Mexican Quality, Not Pact, Needed: Niebla MEXICO CITY, Nov. 30.-"Pic- tures are strictly merchandise, and handling them is just a business; the best goods sell the best." With this statement, Carlos Niebla, manager for M-G-M in Mexico, ex- pressed his dismay regarding the pro- visions of the recently consummated pact to increase playing time here for films made in Mexico. The agreement, between Peliculas Nacionales, the semi-official distribu- tor of Mexican films in Mexico and abroad, and Gabriel Alarcon, presi- dent of the Cardena de Oro (Golden Chain) circuit, places the Cina Alameda here at the complete dis- posal for Mexican pictures for three years, starting March 1. Thus, three top houses here will be playing Mexican pictures exclusively. The others are the Palacio Chino and the Orfeon. Previously, American films were played in a proportion of three-to-one. 'Unfortunately for Mexico' "Unfortunately for Mexico," said Niebla, "of the more than 100 pic- tures she produces yearly, not more than five are any good, and those few are immediately in demand. Good Mexican pictures are always best sellers. In order to have a good market for pictures it is necessary to have good pictures." Silver in Boston for Christmas Salute BOSTON, Nov. 30.-Moe Silver, director of Stanley Warner Corp. and zone manager in the Pittsburgh area, addressed local film and theatre lead- ers at a luncheon at the Hotel Shera- ton Plaza to coordinate the annual Christmas Salute drive for the Will Rogers Memorial Hospital at Saranac Lake, N. Y. Silver, who is national exchange chairman for the drive, was a guest of Charles E. Kurtzman, Northeast division manager of Loew's Theatres, who is exhibitor chairman for the drive. With Gasper Urban, Paramount manager, local distributor chairman for the drive, all exchange managers attended the luncheon. Call De-Intermixtur Situation Harmful To UHF and VHF From THE DAILY Bureau Television WASHINGTON, No Todau 30.— Senate Commerc ' Committee chairma Magnuson (D., Wash.) said the Fe eral Communications Commissioi recent action on de-intermixture w "shameful." The FCC recently said it could n set any policy at this time lookii toward the de-intermixture of UH and VHF stations and would ho hearings on this later in the yet Magnuson said that early this ye the FCC had been urged by him establish an over-all policy and th it had said at that time that it w going to try out selective de-inte mixture. Now, he continued, the FC says that selective de-intermixtu won't work and that an over-2 policy is necessary. "It is a shamef situation that the commission has n yet established an over-all polic; Magnuson said. He declared that his committe would hold exhaustive hearings scheduled starting on Jan. 17 and th the FCC would be called on the to give a full report on the de-inte mixture. Film Charity Drive Over Million Mark HOLLYWOOD, Nov. 30. - Tl Motion Picture Permanent Charitu1 campaign shows well over the mi| lion-dollar mark as the 1956 dri\ entered its second month of all-oi campaigning in the studios and allie industries, it was announced by can paign chairman Walter Pidgeon. Pidgeon, in handing out progre reports, said that $1,045,334 ha been subscribed by 20,334 dono) from all segments of the industry, The million-dollar figure reprc sents a substantial gain over tl $881,168 from 19,669 subscribers at nounced at a comparable report mee ing last year. It was also disclosed tha the 20,334 subscriptions amounted I 81.7 per cent of the 24,900 sul scriptions set earlier as the campaig goal. itt lie Rodgers Joins MPAA William Rodgers, Jr., son of d tribution executive William Rodgers, has joined the Motion Pie ture Association of America as a( sistant to Ralph Hetzel, MPAA vice1 president. Loew Books 'Brunettes' United Artists' "Gentlemen Man Brunettes," CinemaScope Technicoh musical, will open at 29 Loev Theatres in the New York metre Dolitan area next Tuesday. pla; iin, MOTION PICTURE DAILY. Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Raymond Levy, Executive Publisher; Al Steen, News Editor; Herbert V. Feel- Advertising Manager; Gus H. Fausel, Production Manager; Hollywood Bureau. Yucca-Vine Building, Samuel D. Berns, Manager; William R. Weaver, Editor, Telephone HOIlywobd 7-214 Chicago Bureau, 120 South LaSalle Street, Urben Farley, Advertising Representative, Telephone Financial 6-3074; Washington. J. A. Otten. National Press Club, Washington, D. C London Bureau, 4 Golden Square. Hope Williams Burnup, Manager; Peter Burnup, Editor; William Pay, News Editor. Correspondents m the principal capitals of the world. Moti: Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company. Inc., 1270 Sxth Avenue. Rockefeller Center, New York 20, Telephone Cln: 7-3100. Cable address: "Quigpubco, New York". Martin Quigley, President; Martin Ouigley, Jr., Vice-President; Theo. J. Sullivan. Vice-President and Treasurer; Raymond Lev: Vice-president; Leo J. Brady, Secretary. Other Quigley Publications: Motion Picture Herald Better Theatres and Better Refreshment Merchandising, each published 13 times a year ; a section of Motion Picture Herald; Television Today, published once weekly as a part of Motion Picture Daily, Motion Picture Almanac, Television Almanac, Fame. Entered as secor class matter Sept. 21, 1938, at the Post office at New York, N. Y., under the act of March 3. 1879. Subscription rates per year, $6 in the Americas and $12 foreign; single copies, VI 4 Thursday, December 1, 1955 Motion Picture daily 3 ;ihi Don Durgin, vice-president in harge of the ABC Radio Network, me[|ind John H. Mitchell, vice-president i^ Jn charge of the ABC Television Net- vork have been named to the 1956 vlarch of Dimes National Radio-Tele- ision Committee. ■•si: Carl E. Bell who has been man- ager of the Buffalo office of Perkins Theatre Supply Co., has purchased 'he branch at 505 Pearl St. from jerkins Electric Co., Ltd. The latter a :ompany, which has branches in ^Pvlontreal and Toronto, has been op- erating the local office for several -Til PEOPLE ■ re aito .. Rt. Rev. Msgr. John J. McClafferty, '^f 'Oean of the National Catholic School CJ)f Social Service, Catholic University 'liepf America, and from 1937 to 1947 executive secretary of the National Legion of Decency, has been ap- jointed to the newly created post of Assistant to the Rector for University Development. •iiifr i Julian Field has been appointed enior vice-president and creative di- ector of the Lennen & Newell agency Writers Sue Fox on Virgin Queen' Title HOLLYWOOD, Nov. 30.-Writers Max Fishier and Joaquin Del Rio to- ulay filed suit in Federal Court against !0th Century-Fox, seeking $100,000 ilamages on the ground that they had iled with the Screen Writers Guild, „nd circulated among the studios, a tory titled "Virgin Queen," in April, .953, and that Fox used the title ivithout permission. The writers do not claim that the lm plagarized their story. Yule Shows for GFs 3y 6 Hollywood Units HOLLYWOOD, Nov. 30.-Six en- ertainment units, comprising 99 ilayers and musicians, will depart )ec. 16th for six overseas instal- ations of American troops, the Holly- wood Coordinating Committee today nnounced. This is the fifth consecutive holiday eason that overseas entertainment as been provided troops by HCC nd USO. tathac Productions Impends Operations HOLLYWOOD, Nov. 30.-With le completion of their last two pic- lres under a 10-year contract with Earner Brothers, Wayne-Fellows athac Productions today announced le suspension of production activ- ies for the present. 'Life' Article Explains Diversification Genl Tire Bought RKO Because Its 'Business Is Making Money' The explanation, if one is wanted, for the acquisition of RKO Radio, General Teleradio, Mutual Broadcasting, sundry television stations and other enter- prises even further removed from tires and rubber goods, by General Tire & Rubber Co. of Akron is, in the words of William F. O'Neil, head of the operations, because "Our business is to make money." That is one of the enlightening dis- closures in an article entitled "The O'Neils' Money Machine," by Robert Coughlan, in the Dec. 5 issue of Life. Tax problems, capital gains bene- fits and the modern business safety valve of diversification are other rea- sons for the branching out into new and often unrelated fields by the O'Neils and their G. T. & R. Co., the nine-page illustrated article makes clear. Sees Wide Benefits "The chances are that the RKO purchase (for $25 million cash)," Coughlan writes, "will prove to be advantageous, not only for RKO and General Tire, but for the movie and television industries and for the pub- lic. Quite certainly it will make a big difference in the kind and quality of the filmed entertainment that will reach the nation's TV screens. It may well produce a new national televi- sion network, based on a new con- cept of programming." The story relates the history of the O'Neil entry into radio, begun with purchase of an Akron radio sta- tion, WJW as a public relations move during labor troubles in the 1930s at the General Tire plant. Successful operation of the studio encouraged the company to buy the Yankee Net- work for $1,340,000 in 1942. Thomas F. O'Neil, presently board chairman of RKO Radio, was placed in charge and success followed. When interests in the Don Lee Net- work, WOR and Mutual became available, he acquired them and, sub- sequently, TV stations in New York, Boston, Memphis, Los Angeles and West Palm Beach. Short of a network and in need of programming, O'Neil leased a block of films for four years and $1,350,000 that Bank of America had foreclosed on and started the "Mil- lion Dollar Movie" program. The idea worked out so well he looked around for a permanent supply of films and this led, first, to M-G-M, Coughlan says, then to Howard Hughes, when M-G-M decided not to lease TV rights to its old films. Closed Deal with Hughes The deal with Hughes included $5 million for the RKO Radio studio and distribution organization, $5 mil- lion for the unreleased "The Con- queror" and "Jet Pilot," and the other $15 million for 599 features "suitable for television release, 180 of which regarded as of "superior quality," and 3,500 shorts. Retail value is estimated at possible $30 million. The article notes, too, that O'Neil is putting the RKO Radio studio back into operation for production of theatrical films and is lining up in- dependent producers, as well, for the same purpose. It estimates, however, that it "will be about two years be- fore the studio can reach full pro- duction on its own, if it chooses to aim for that." 'Game of Love* Cuts Ordered in Detroit Cohen and Beiersdorf Join in Distribution Special to THE DAILY DETROIT, Nov. 30. -Times Film Corp.'s "The Game of Love" has been screened for the police censors, who ordered drastic cuts. The company has rejected these cuts, and seeks to secure an unabridged release. The film is penciled in to play William Flemion's Studio Theatre and his newly acquired theatre, the Cinema, which is to be renamed the World and will be open about Jan. 1. Wiretapper' to Open In 35 L.A. Houses BOSTON, Nov. 30.-Joseph E. Levine, president of Embassy Pic- tures Corp., who has the world-wide distribution of the film "Wiretapper," has arranged to have the world premiere of the film in the Los An- geles area, where it will open on Dec. 7 in 35 theatres. Fred Stein of Los Angeles as Coast distributor. Special to THE DAILY NEW ORLEANS, Nov. 30.-Majes- tic Pictures, Inc., a new distributing organization, has been formed here by Harold M. Cohen, distributor of Lippert, Filmakers and other inde- pendent productions, and Herman Beiersdorf, who handles independent product in the Dallas territory. Cohen is president and Beiersdorf secretary- treasurer. Others interested in the new com- pany are Robert Saloy, office manager of Lippert, and Roy Nicaud. Cohen will leave for New York on Dec. 5 to check on new product for the com- ing season. Oregon Pioneer Dead PORTLAND, Ore., Nov. 30. - George B. Guthrie, 73, pioneer ex- hibitor, builder and operator of the Elsinore Theatre, Salem, died here yesterday following a heart attack. He was a native of Iowa. Plea to Congress Swiss Firm in Move to Regain 90% of GA&F From THE DAILY Bureau WASHINGTON, Nov. 30.-Spokes- men for Interhandel, a Swiss invest- ment company, today asked Congress to help it regain its 90 per cent stock interest in General Aniline and Film Corp. The stock has been held by the United States Government since 1942, under World War II vesting laws. Sale Here Had Been Urged Interhandel spokesmen appeared before a Senate judiciary subcommit- tee holding hearings on the disposi- tion of alien property. The subcom- mittee, headed by Senator Johnston (D., S. C), on Tuesday heard U. S. Government officials urge legislation to permit the sale of the corpora- tion to private American investors. Gen. William J. Donovan, Inter- handel counsel, said he believes "In- terhandel has a right to get its prop- erty back and that our government should return it promptly." Walter Germann, Interhandel man- aging director, said he was "appeal- ing to the sense of fairness of the American people." Operation Found Difficult The Administration's position was given at a Senate Judiciary Subcom- mittee hearing by Alien Property Administrator Dallas Townsend. He said that under the present govern- ment ownership set-up, the company is having trouble raising new money, holding top personnel and generally carrying on its business affairs. Ticket-Sale Telethon For 'Conqueror' Set What is believed to be the first "telethon" ever produced for the sale of tickets to a motion picture premiere will be conducted over WTOP-TV, Washington, for the charity-sponsored bow of Howard Hughes' RKO Radio production of "The Conqueror" to be held in the nation's capital with Mark Evans, station commentator, as conductor. Prominent foreign diplomats and other celebrities from Capitol Hill will participate. Hearst Newspapers To Aid 'Conqueror' A promise of co-operation from H. G. Kern, general manager of Hearst Newspapers, for coverage with photos and stories of the premiere activities of Howard Hughes' "The Conqueror" in the capitals of the world was received yesterday by Terry Turner, special consultant on the campaign of the RKO produc- tion. i GARY COOPER as General Billy Mitchell who risked disgrace and dishonor by setting off the most sensational trial in U. S. history... All the staggering events of its explo- sive story presented by warner bros. in CINEMASCOPE andWARNERCOLOR. "Do you realize what you've done? "Even the reporters were shocked! ILLAIVIY rod STEIGER Elizabeth Montgomery Production • Produced by MILTON SPERLING • Directed by OTTO PREMINGER * Presented by WARNER BROS. FRED CLARK MUSIC COMPOSED AND CONDUCTED BY DIMITRI TIOMKIN 6 Motion Picture Daily Thursday, December 1, 1< In the THEATRE EQUIPMENT and Refreshment WORLD . . . . . . with RAY GALLO SO. S. Cinema Supply, New York, * is now distributing a new geared camera head designed to permit smooth panning and tilting in film- ing productions in the new wide- screen processes. It is called the "Worrall Geared Camera Head" and will accommodate the Mitchell BNC and cameras of similar weight. It features a two-speed, dual-track, pan or high-speed tilt. It has an adjust- able tie-down screw for balance and the pan and tilt gears disengage so the head "floats" friction free on balls or rollers. Two large diameter hand- wheels complete the assembly. • Theatre exhibitors are being of- fered the opportunity of entering an additional market— the lawn care field. The offer comes from the Lawnscape Corporation of America, New York. It manufactures the "Lawnscaper," which is a machine designed to combine in a single, com- pact unit all equipment necessary for complete lawn care. The machine is not for sale but is being made available to theatre exhibitors, along with other dealers, on a franchise basis. • Mechanical Servants, Chicago, has announced new automatic washroom vendors equipped to dispense a vari- ety of products. For women's wash- rooms, the "Mechanical Maid" vends sanitary napkins, emery boards, combs, aspirin, hand lotions, facial tissues, bobby pins, etc. For men there is the "Mechanical Valet," which holds Jiandkerchiefs, alka- seltzer, combs, aspirin, hair tonic, blades, shoe laces, deodorants, etc. • An automatic coffee dispenser for drive-in refreshment stands which uses instant powders has been mar- keted by Barvend, Inc., San Marcos, Calif. It makes coffee in three strengths— mild, medium or strong. The machine is designed to eliminate brewing and does not require clean- ing, it is stated. Compo Poll (Continued from page 1) than expected, according to National Screen Service which distributed over 600,000 ballots in Wisconsin and Upper Michigan. The Fox-Wisconsin theatres reported that 35 per cent of their audiences voted, Marcus Thea- tres reported that from 25 to 40 per cent and Standard Theatres said that from 70 per cent in one situation to 50 and 20 per cent of audiences voted in other situations. Six Cleveland first-run downtown theatres with a total 15,745 seating capacity reported that better than 10,000 signed ballots were turned in. The theatres are the Loew's State, Stillman, Ohio, Warners' Allen, RKO Palace and Hippodrome. 'Hatful' Deal ( Continued from page 1 ) president and Eastern studio repre- sentative, stated here that negotiations were still under way and that no deal for the screen rights had been con- summated as of late Tuesday. The 20th-Fox studio announced that the purchase was made on Tuesday. According to the 20th-Fox repre- sentative, the acquisition of the Gazzo property will take place despite pro- duction chief Darryl F. Zanuck's statement that he "would never make a picture which did not have a Pro- duction Code seal." The company representative here said that if the narcotics provision in the Production Code is not rewritten shortly, 20th- Fox will still produce the film version of "A Hatful of Rain," changing the narcotics theme to "something just as sinister, but would imply the use of drugs." Amusement Ads ( Continued from page 1 ) by Media Records, Inc., put national linage in the amusement field at 1,240,093 for the January through September period. Last year's nine- month total was 868,233. "The figures," the bureau said, "while they indicate the steep upward trend, do not, however, account for all newspaper investments by mo- tion picture producers and other na- tional advertisers in the 'amusement' linage category. Much of their ex- penditure in newspapers goes into ads which bear exhibitors' signatures." \s an indication of the trend in this field, the bureau pointed to the recently-announced half-million-dol- lar newspaper campaign by Magna Theatre Corp. in behalf of the film version of "Oklahoma!" Balaban Keynoter ( Continued from page 1 ) Cowan, Columbia Broadcasting Sys- tem; Monroe W. Greenthal, of the Monroe Greenthal Co.; Ned L. Pines, Pines Publications, and Emanuel Sacks, National Broadcasting Co. The event is scheduled for Wednesday at the Waldorf-Astoria. Arthur C. Fatt, Grey Advertising Co., and Sliap Shapiro, "Look" Maga- zine, are associate chairmen of the combined industry drive. REVIEW: A Lawless Street Columbia Randolph Scott, that perennial sher- iff of noble mien, here is riding again to the complete satisfaction, we feel, of the many Scott fans. For that legion there is the usual seasoning of action and romance. Once again Scott plays the fearless officer of the law bent on keeping the peace in a town where his enemies are many and his friends are few. Everything happens on schedule: there are, in steady succession, a gun fight in a barber shop, a brutal brawl in a saloon, and then that duel in which the hero gets the worst of it. When he recovers, there is a bang-up climax in which he disposes of the three chief villains with his customary aplomb. In between these strenuous en- deavors Scott takes time out for ro- mance, all the aspects of which are likewise cut to formula. Angela Lans- bury is the lady who has loved, mar- ried and then left him because she doesn't like the bloody aspects of his job. Standard, too, are all the other characters, especially the villains played by Warner Anderson, John Emery and Michael Pate. A Scott-Brown production, the film was written by Kenneth Garnet and directed by Joseph H. Lewis. They have turned out an average Scott western; he has made some better and some worse. Running time 78 minutes. General audience classification. For December release. Five Starters Bring Production Up to 37 HOLLYWOOD, Nov. 30. - Five more pictures went into production this week, bringing the over-all shooting level up to a high of 37. Three others were completed. Started were: "He Died Laughing" (Columbia); "The Revolt of Mamie Stover," CinemaScope, De Luxe color (20th Century-Fox); "Emergency Hos- pital," Bel-Air Productions, and "Johnny Concho," Kent Productions (United Artists); "Written on the Wind," Technicolor (Universal-Inter- national). Completed were: "The Mountain," Vista Vision; Technicolor (Paramount); "Trapeze," Hecht & Lancaster's Joanna Productions, CinemaScope, Eastman color (United Artists); "The Bad Seed" ( Warner Bros. ) . Burton-Mercur Sets 2 Films for 1956 Two films, one not titled, will go before the cameras by next May in Hollywood, it was disclosed here by Paul Burton-Mercur, head of Burton Picture Productions. Burton-Mercur, who scripted the properties, said that he plans to produce a film about the Florida chain gang in February and film "The Sheriff From Little Big Horn" in May. TOA, TESMA I (Continued from page 1) J former organization's 1955 conve I tion, had a meeting in which it w »| proposed to stage an industry expo tion and fair during the Sept. 19-: ! j convention at a trade show set f j I the New York City Coliseum. Contract Signed TOA yesterday reported that contract has been signed with t' Triboro Bridge & Tunnel Authori in which the exhibitor organizatii will have available two floors ai 140,000 square feet of exhibit space. The exposition and fair, as it termed, will have all facets of tl industry taking part with the financi burden being shared jointly by TC and TESMA. It was said that tl public might be allowed to attei the show. Columbia Award (Continued from page 1) bureau, made the award to Ja< Cohn, executive vice-president Columbia, and producer-direct J Harry Foster, at short ceremoni, held at Toots Shor's. Gimbel praise the 18-minute picture for capturii; the spirit of New York, adding tb he felt that the picture would he!, the city's tourist trade. j The ceremonies followed a scree| ing of the picture, in color by Tecl nicolor, on an improvised screen j the restaurant, attended by mar prominent New Yorkers. Lively Songs Help The picture is a showman's ve| sion of Manhattan, made lively an interesting, in this reporter's opinioi mainly by the lyrics and songs b Jerry Bock and Larry Holofecener, i sung by Bill Hayes and a supportin vocal chorus. George Jessel also do< a fine job in introducing each sej ment of Manhattan life portrayed. Columbia executive vice-presider Cohn, in accepting the citatioi promised that the featurette would b shown in theatres across the cour try shortly. M. I Arbitration 'Split' ( Continued from page 1 ) Owners Association, of New Yorlj lined up with TOA, and Souther California Theatre Owners Associa tion lined up in opposition wit1 Allied. The other exhibitor organiza tion represented in the arbitratioj draft negotiations, Metropolitan Mo tion Picture Theatres Association, c New York, has "tabled" the mattei! declining to take one stand or an «, other. Confronted with the split in ex hibition ranks, the Justice Depart ment will be put in what some in dustry observers see as a "ticklisl position," making its determination o its policy on the arbitration draf 111 more difficult. However, previously, ; | department spokesman in Washing 4 ton stated that the Allied and SCTO/ $ rejection would not be a deciding in A fluence in determining its stand. 1,1! I fhursday, December 1, 1955 Motion Picture daily ''WO, expo Shor Stand REVIEWS: (Continued from page 1) defended its policy, Shor declared that 'in the pre-release of certain product, ihe film company has created its own leadache." Shor, who is in New York to attend he Allied Theatre Owners of New fersey membership meeting and an- nual beefsteak dinner, which will take tulace in Passaic, N. J., today, and to tori Take care of some personal business, was the first official of Allied to com- ment on Phillips' letter in defense of libit lie company's sales policy. The Allied States leader pointed it but that the pre-releasing of certain sf tt product is "harmful to the small ex- lanc uiibitor" because the film company TC )__ it til :t!t:- Rube Shor, president of Allied States Association, yesterday revealed that E. D. Martin, past president of Theatre Owners of America and now TOA board chairman, had not re- plied, by mail or telephone, to his letter of Aug. 18 in which he said ;hat the joint meetings with distribu- tion "had failed by not accomplishing anything more than was gained a 'year ago." Shor at that time also to 'reminded Martin that Allied was still for governmental regulation and "was Astounded" at TOA's statement con- cerning the action taken by the Al- ra'lied board meeting. Tec' i jtio: " ['picks" the theatre in which the film s to be presented. He also said that pre-releasing films cause a clearance Droblem to the small operator. Turning to Theatre Owners of 31 America's stand on proposed "bene- 'acial" government regulation, Shor isked for a clarificaiton of what "ben- sficial" means in TOA's mind. He ';aid that Myron N. Blank's statement Concerning this "means nothing." 'Not Representative' ] "TOA is not representative of all ts members because its policies are ;et by the big circuit members who gtypave their own selfish interests at leart and not those of the small in- iependent exhibitor," Shor said. "1 iave no argument with TOA, just with that organization's claims and statements which purport complete unanimity of thought among its membership," he said. Shor continued by saying that "I personally and honestly believe that national Allied is the only democratic exhibitor organization in this country, nasmuch as each of our units, inde- pendently thinking, approves our or- ganization's moves." He said that be- tween 250 to 300 Allied officials and 'affiliated unit leaders approve and onsider all proposals. May Meet Sales Heads Commenting on the joint TOA- , Allied meetings of last May and June with distribution, Shor said that very iittle has been done by the distribu- :ors in alleviating pertinent problems iffecting small grossing exhibitors. Asked if any more meetings were planned with the film sales heads, Shor said that "if the occasion should arise, we will meet." i p The Square Jungle U niver sal-Inter national Hollywood, Nov. 30 Producer Albert Zugsmith's wise choice of Ernest Borgnine for the role of a sensitive, human, prize-fight trainer, and Jerry Hopper's direc- tion of the plentiful Tony Curtis vs. John Day action-in-the ring se- quences makes this an odds-on favorite at the box office. Curtis answers the bell as an ambitious fighter, handling himself credibly in the ring scenes against Day, who adds punch to his role with remarkable dramatic fortitude. In Curtis' comer, Paul Kelly fills the spot as a detective who turns fight manager, and Jim Backus plays Curtis' "sponging" father and second at the fights. Pat Crowley supplies the ever-loving sweetheart interest for Curtis, while the blonde, attractive Leigh Snowden finds herself planted in the role of "the other woman." George Zuckerman's story and screenplay stresses the need for humane consideration in a sport as dangerous as boxing. His selection of quotations from the Bible and the Talmud for Borgnine's unusual characterization provides the film with heart-warming results. Curtis, the main support of his widowed father, finds himself engulfed in a ring career with the championship as his goal after his first bout to earn enough money to bail his father out of a barroom brawl. After winning his way to the championship, which he loses in a rematch when the referee feels it necessary to stop the fight, he warns the referee to "think twice" before stopping his third fight for the title. Day becomes the victim of a merciless beating in this final match be- fore the referee is compelled to stop the fight. Curtis, filled with remorse for his selfish act, which nearly cost the life of his friendly opponent, finds peace of mind when invited to at- tend another championship match. Day, entering the ring as a guest before the fight, publicly vindicates Curtis for his last fight. Curtis, compelled to join Day in the ring, amid boos which later turn to cheers, announces, with reason, his retirement from boxing. Punning time, 86 minutes. General classification. For release in December. SAMUEL D. BEBNS Texas Lady RKO Radio — Superscope Freedom of the press has a new champion in Claudette Colbert, who portrays a hard-hitting woman publisher of a small Texas town news- paper in the old West. As the Texas lady of the picture's title she convincingly portrays a role quite different from those she played in the past. The film in color by Technicolor, although it runs along formula lines, has its tense and suspenseful moments. Tie-ups with local news- papers on the freedom of the press theme and the return of Miss Colbert to the screen— in a different role— are natural exploitation angles. After beating a professional gambler, Barry Sullivan, at cards in order to redeem the good name of her father, Miss Colbert takes over the "Clarion" at Ft. Balston. Her father, after losing at cards to the same gambler, had killed himself. Her stewardship of the Texas news- paper is fought and attacked by two land barons, aided and abetted by the savage, mean, trigger-happy sheriff, Greg Walcott. She is helped by gambler Sullivan, who follows her to Ft. Ralston. There is gun-play, a siege of the town, and other hi-jinks which should please the action fans, before law and order— and the newspaper's freedom— is established. Direction by Tim Whelan is slow at times, although he succeeds in some scenes such as the gun dueling sequence to build up quite a lot of suspense. Nat Holt produced from a screenplay by Horace McCoy. Others in the cast include James Bell, Horace McMahon, Ray Collins and Walter Sande. Running time, 86 minutes. General classification. For release Dec. 1. MURRAY HOROWITZ TENT TALK Variety Club News DETROIT— It is less than two weeks since Detroit's Variety Club has been under the leadership of a new slate headed by chief barker Ben Rosen of Confectioner's Cabinet, and chairman of the entertainment com- mittee John Pival of WXYZ. Now the club at the Hotel Tuller has com- pleted a swift re-decoration program. The ceiling of the main room has become the inside of a circus tent, complete with poles and streamers. Caged cut-out lions menace from the walls. The circus motif has been maintained throughout. A ALBANY.— Accepting an honorary membership in the Albany Variety Club, New York Gov. Averell Harri- man wrote chief barker Harold Gabrilove that he was "pleased and proud to belong to this organization which has done so much for the un- derprivileged." The Governor, who referred to membership in Tent No. 9 and in "the international association," for- warded to the chief barker and to members of the local unit "my warm regards and best wishes." Governor Harriman became an honorary member at the same time that Attorney General Jacob K. Javits, Comptroller Arthur Levitt, State Tax Commission President George M. Bragalini, Motor Vehicle Commissioner Joseph P. Kelly and other state officials were made hon- oraries. A BUFFALO-Murray Whiteman, for- mer chief barker of Tent No. 7, Va- riety Club of Buffalo, has returned to Buffalo from Florida, where he has been recuperating from a slight heart attack which confined him to the Millard Fillmore hospital for a month. 'Texas Lady' Set For 4-City Bow The Holt-Rosen RKO release of "Texas Lady" will have its Lone Star State premiere today in Dallas, Houston and San Antonio, and in Ft. Worth on Friday, the film com- pany announced here yesterday. The film will open at the Majestic Theatre, Dallas; Majestic, Houston; Aztec, San Antonio, and Majestic, Ft. Worth. IN A HURRY FOR SPECIAL TRAILERS? You'll be glad you did! We'll give you fast service and the finest quality! m FILMACK n . . . as the shadows lengthened across the field, State threw into high the drive that's destined to linger long in football memory . . . MOTION PICTURE DAILY VOL. 78. NO. 105 NEW YORK, U.S.A., FRIDAY, DECEMBER 2, 1955 TEN CENTS Proposals Made Exposition Up To Companies For Support Would Be Part of TO A, TESMA '56 Convention The attitude and support of the film companies may be the decisive factors which will govern whether an industry exposition for the public will be held in New York in 1956 in con- junction with the conventions of Theatre Owners of America and Theatre Equipment Supply Manufac- turers Association. A TOA spokesman explained that before a decision is made on whether a public exposition will be held, the film companies will be sounded out on whether they will provide the (Continued on page 6) '24 Hour Alert' Seen As Timely Subject Warner Brothers' short subject, "24 Hour Alert," which stars the officers and men of the U. S. Air Force, with Jack Webb as the principal marquee name, is a thought-provoking picture which deals with community relations —the irritations caused by the sound of supersonic jet interceptors at air fields located near communities, as a strong first line of defense for Amer- ica. The 31-minute color short will have ( Continued on page 6 ) Global Permit Unit To Meet in 2 Weeks A meeting of the 10-man committee, set up to wrestle with the problem of devising a world formula for the division of permits, is expected to be held in about two weeks, according to a foreign film official. The meeting will be called as soon as the tests utilizing three to four proposed formulae, are completed, it was stated. The 10-man committee is composed of representatives from each of the member companies of the Motion Picture Association of America. New Jersey Allied Tables Action on Continued Relationships With COMPO Special to THE DAILY PASSAIC, N. J., Dec. 1.— Allied Theatre Owners of New Jersey has tabled any action on the Council of Motion Picture Organizations until after the Dec. 15 meeting of COMPO's board of directors, according to ATONJ pres- ident Sidney Stern. Stern, following a membership meeting of the ATONJ at the Ritz Restau- rant here today, said that the Allied States Association unit will have a state- ment on its actions concerning the industry organization following the Dec. 15 COMPO meeting. He said that "any and all discussions concerning COMPO were tabled." Stern also said that ATONJ discussed its 1956 convention plans, setting May 27-29 as the probable dates for the meeting which is planned for the Concord Hotel, Kiamesha Lake, N. Y. Stern would not discuss any ATONJ action which was taken following a meeting of that unit's Emergency Defense Committee with the local Paramount Pictures branch manager last week. Detroit Theatres Affected As Strike Halts Newspapers Special to THE DAILY DETROIT, Dec. 1.— The stereotypers' strike which today closed down all three newspapers for the first time in history has had immediate repercussions on motion picture theatres, as well as on radio and television. United Detroit Theatres and the Fox Theatre have taken as heavily to the air as availabilities permit. The former has bought four additional five-minute spots daily, using Dick Osgood on WXYZ and the latter has printed 1,000 window cards and is buying space in the Negro press in addition to radio and TV. Other first- run and subsequent-run houses are (Continued on page 6) Joseph Gould Named UA Ad Manager Joseph Gould has been appointed advertising manager of United Artists, it was announced by vice-president Max E. Young- stein. He re- places Roger H. Lewis, who has been ele- vated to na- tional director o f advertising, publicity and exploitation for UA. Gould, who has been ex- ecutive assist- ant to Seymour Joseph Gould Poe, vice presi- dent of I.F.E. Releasing Corp., w (Continued on page 6) Exhibitor Fined for Showing iTeaserama'' Special to THE DAILY LORAIN, O., Dec. l.-Richard Kline, manager of the Lorain Drive-in here, pleaded guilty to a charge of show- ing a film "which would tend to cor- rupt morals" and was fined $500 and costs by Judge Leroy Kelly in Lorain Municipal Court. Kline showed "Teaserama," burlesque feature. Extend AB-PT Divestiture From THE DAILY Bureau WASHINGTON, Dec. l.-The Justice Department has agreed to extend another three months, until March 3, the divestiture deadline of American Broadcasting - Paramount Theatres. Justice said AB-PT divestiture is 96 per cent complete, with only 31 theatres still to be disposed of out of 774 sales and dissolutions required under the original Paramount con- sent decree. AB-PT is the only one of the cir- (Continued on page 7) UK's H oare Sees No Lack Of Interest in British Films Sees Ingredients Most Important, Not Source Reporting on several days of con- ferences with exhibitors and distribu- tors here, Victor Hoare, deputy man- aging director of Lion International, said that he found "no lack of inter- est or friendliness" toward British product. Hoare, in New York to set up dis- tribution deals for the newly-formed company, said there was little interest in "where does the film come from?" but rather whether it contained the proper entertainment ingredients for the American market. The Lion International executive said he had eight films to sell, includ- ing "Loser Takes All," starring Ros- sani Brazzi and Glynis Johns. He went on to say that theatrical dis- tribution in the American market is the main objective of his company, which handles foreign distribution of ( Continued on page 6 ) Expect $150,000 from Skouras Dinner A program of entertainment, headed by Jack Benny, George Jes- se], Ray Bolger, Patti Page, Johnnie Ray and Katheri^e Dunham and her dance troupe, will be a highlight of the National Foundation for Infantile Paralysis-March of Dimes tribute din- ner to Spyros P. Skouras, president of 20th Century-Fox, Monday night. The (Continued on page 7) '£/' Declares Extra 25-Cent Dividend The board of directors of Universal Pictures, at a meeting yesterday de- clared a quarterly dividend of 25 cents per share and an extra dividend of 25 cents per share on the com- mon stock of the company, payable on Dec. 22 to stockholders of record on Dec. 12. Motion Picture Daily Friday, December 2, 1 PERSONAL MENTION FAYETTE W. ALLPORT, Europe- an manager of the Motion Picture Association of America, is scheduled to arrive here tomorrow from London via B.O.A.C. • James R. Velde, United Artists Western division manager, will leave New York over the weekend for Kan- sas City and other cities of the Mid- west. • F. J. A. McCarthy, Universal Pic- tures Southern and Canadian sales manager, will leave here today for the Coast. • Walter Seltzer, Hecht-Lancaster advertising-publicity vice-president, will arrive in New York on Monday from Hollvwood. • George Roth, Trans-Lux Distrib- uting Corp. vice-president, has left New York for Chicago on the first leg of a Coast-to-Coast tour. • Rube Shor, president of Allied States Association, will return to Cin- cinnati today from New York. • Hugh Owen, Paramount Distribut- ing Corp. vice-president, left New York yesterday for Dallas. • George Seaton, producer-director, will arrive in New York today from Newport News, Va. • Tony Owen, producer, arrived here yesterday from London via B.O.A.C. Monarch. • Bob Hope will sail from New York for Europe today aboard the "United States." • Fred Goldberg, I.F.E. Releasing Corp. publicity director, is in Boston today from New York. • Edwin Knopf, producer, will sail from New York for Europe today aboard the "United States." • Hoheht Taplingeh, of Robert Tap- linger Associates, has left New York for the Coast. Jack Zide, president of Allied Film Exchange, Detroit, has arrived in New York from there. • Pat Duccan, producer, will arrive in New York on Sunday from the Coast. Bernie Menschell, of Bercal The- atres, Hartford, has returned there from New York. Japan Lauds Maas On Loan Deal TOKYO, Nov. 26 (By Air Mail).- Tokyo announcement of agreement on the loan of $7,500,000 to Japanese hydro-electric interests by the 10 major American motion picture com- panies lauds the deal as a great suc- cess for Irving A. Maas, vice-president of the Motion Picture Export Associa- tion. The government-controlled Electric Power Development Co. receives the loan which will be administered by five Japanese banks. Tenure is for six years at three per cent interest plus 3/10 of one per cent to be paid the banks. Interest payments will be made in Japanese yen, instantly con- vertible to American dollars which can be sent to the U. S. No amortiza- tion will be made for three years after which the loan will be repaid in seven equal semi-annual payments, each remittable in dollars. Large Fund Still Remains American film companies still have almost $3,500,000 in additional blocked funds about which nothing has been decided. The companies concerned are Al- lied Artists, Columbia, M-G-M, Para- mount, Republic, RKO, 20th Century- Fox, United Artists, Universal-Inter- national and Warners. Decca's Quarterly Dividend Up to 25c Directors of Decca Records, Inc., yesterday declared a regular quarterly dividend of 25 cents per share on the company's common stock, payable on Dec. 29 to stockholders of record on Dec. 15. The latest declaration represents an increase over the 17% cents a share paid in previous quarters and places the stock on an annual dividend basis of $1.00 per share. Lombardo Resigns As IFE President ROME, Dec. 1 .-Dr. Goffredo Lom- bardo has resigned as president of I.F.E. Dr. Goffredo Lombardo, who is also head and owner of the producing- distributing company, Titanus Film, had been named president of I.F.E. by the board of directors few days ago, after Dr. Renato Gualino re- signed his appointment. Governor at Premiere DETROIT, Dec. l.-Gov. G. Men- nen Williams will attend the world premiere of Warner Bros.' "24 Hour Alert" at the Michigan Theatre, here tomorrow. Also present for the open- ing of the special short subject will be an audience of civic, state and military leaders. Latest Compo Benefit: 'Missing Persons9 Aid Emily Rose of Raleigh, N. C, has written National Screen Service that in a picture of a theatre audience advertising the Audience Awards at the State Theatre in Raleigh she recognized a missing relative. "Could you tell me," she asked, "in what city this picture was taken and when? I would appreciate this in- formation very much as I am very anxious to locate him." National Screen turned the letter over to the Council of Motion Picture Organization, which in turn, is asking the State Theatre for further infor- mation in an effort to help Miss Rose. Thank Newspapers For Awards Support The 58th in the series of Council of Motion Picture Organizations ads in "Editor & Publisher," which will appear tomorrow, is a message of thanks to the nation's newspapers for their support of the Audience Awards election. "The balloting for the Audience Awards is over," the ad says, "but, as this piece of copy is written, it is still too early to know the results. These will be made known Tuesday night, Dec. 6, by national chairman Elmer C. Rhoden, to newspapermen gathered at a big press dinner in Hollywood. Success Seen Assured "There is one result, however, that is already established. That is, that the Audience Awards campaign has been a huge success with the gen- eral public. "For this we wish to thank the country's newspapers. Recognizing immediately that it was their readers who would do the voting, big and little papers all over the country gave generous display to news about the Audience Awards. Not only that; many of them, working in close co- operation with their local theatres, used the Audience Awards as a cir- culation promotion by staging con- tests on the vote's outcome. To All, 'Thank You' "We feel so happy about this evi- dence of the newspapers' friendliness toward the movies that we would like to mention by name every paper that cooperated with us. To do that, however, would require many more pages than this one. Accordingly, we address them all in a simple message: "Thank you." 'Frontier' to Paramount Columbia's "The Last Frontier" in CinemaScope and Technicolor, will have its world premiere at the Para- mount Theatre here on Wednesday. Awards Area Heads Praised by Rhoden For Drive's Success "The success of this activity is wi out question, and to you area ch; men goes the principal credit, cause it was due to the splendid w< so effectively done on the thea level that has made this activ click." In these words, Elmer C. Rhod national chairman of the Audier Awards poll of the Council of Moti Picture Organizations, paid tribute the area chairmen of the campai; thanking them and the members their committees for their work making the project a national succc The letter, which was made publ yesterday by Compo, says: 'History-Making Activity' "You have participated in a histoij making activity of the Motion Pictr] Industry. The Audience Awards pel as conceived and spearheaded by tj Council of Motion Picture Organis'j tions, has now written a page in hf tory. "As national chairman of the Auc| ence Awards, I express to you r. most sincere thanks and ask that yij convey my appreciation to those w!j served with you on your committt] In years to come we can look ba [ upon this forward step in the ran| of showmen. "It was my great pleasure to serf with you, and share the thrill of bj ing associated with a constructs] unified program that will further tlj acceptance of motion pictures as tlj Number One entertainment for Arm! Goldwyn to Japan For 'Dolls' Debut Samuel Goldwyn plans a trip Japan in conjunction with the pr] miere there of "Guys and Dolls, ': was reported yesterday. Goldwyn is slated to sail for Jap;] on the "President Cleveland" March 17. Following his return frol[ the Orient, Goldwyn plans anothij trip, this one to Europe sometime the end of spring. He is scheduled to leave here f